Business plan;

EXECUTIVE SUMMARY
HENNY PENNY
is the first online fast food restaurant in the history of Pakistan.
Ouraim is to provide the quality food of your own choice at
your door steps with themost convenient online ordering and
payment system.
OUR BUSINESS
We take great pride and care to provide you with the best food
and dining experiencein the quick service online restaurant
business. We believe eating sensibly, combinedwith appropriate
exercise, is the best solution for a healthy lifestyle.Whether
you're taking back lunch or bringing back dinner,
HENNY PENNY
has allyour favorite chicken, salads, sandwiches, snacks,
sweets and Beverages.
HENNYPENNY
also offers a variety of menu items for those who
w a n t l o w e r f a t , l o w e r calorie choices etc.To help you further,
we've provided nutritional information so youcan make informed
choice about what to eat.

Good organizational skills

Energy and stamina

Decision making ability and problem solving skills

Strong communication skills, tact and diplomacy

LONG-TERM DEVELOPMENT
GOALSHENNY PENNY
is an innovative concept that targets a new, growing
market. Weassume that the market will respond, and grow
quickly in the next 5 years. Our goalsare to create a
reputation of quality, consistency and secur ity (safety of
food) thatwill make us the leader of a new style of dining.
STRATEGIES
Our marketing efforts will be concentrated on take -out
and delivery, the areas of m o s t p r o m i s i n g g r o w t h . A s
the market changes, new products may be added
t o maintain sales.
MILESTONES
After the restaurant opens, we will keep a close eye on sales and
profit. If we are ontarget at the end of year 1, we will look to
expand it to other countries.
RISK EVALUATION
With any new venture, there is risk involved. The success of
our project hinges onthe strength and acceptance of a fairly new
market. After year 1, we expect somecopycat competition in the
form of other independent units. Chain competition will bemuch la

UNWED MOTHERS
Unwed mother is the lady who has become pregnant
without
legal j u s t i f i c a t i o n o f p h y s i c a l i n t i m a
c y b e t w e e n m a n a n d w o m e n . I n t he
t ra dit i on al s oci et ies lik e I nd ia the p h ysic al r el atio ns hi p
b ef or e marriage or becoming mother before marriage is considered as a
sin.Therefore the result of such women in the traditional societies is
veryb a d .