Dale A.

Kappel
9321 Bass Creek Circle, New Hope, MN 55428
612-644-0220 email: kappel22@comcast.net

PROFILE/SUMMARY:
 I have been a Key Account Executive for the past 12 years at 7-up Bottling, handling
some of the largest grocery and c-store chains in the Twin Cities.
 Seeking the opportunity to utilize my experience as a Key Accounts Executive in the beverage/soft drink
business.

PROFESSIONAL EXPERIENCE:

Key Accounts Executive

 Handling all yearly CMA negotiations and the implementation of those contracts.
 Overseeing all elements of those contracts including all advertising and marketing programs.
 Maintaining of the accruals and billing process for accounts in the millions of dollars.
 Work closely with the Operations and Marketing Department within 7-up Bottling to ensure all programs
had a smooth and positive outcome.
 Ongoing communication with the Sales Team to make sure they had all the tools necessary for each of the
programs I sold.

ACCOMPLISHMENTS/ACCOUNTS SUMMARY:

Cub Foods
 Called on this account all 12 years & have had successful yearly CMA contracts each year.
 Implemented numerous local events such as Minnesota Military Appreciation Fund Program, Big Ten
Tournament events, and other charity driven events.
 Heavily involved with SuperValu centralization of banners this past couple years.
 Volume has out paced CSD market trends over last couple years with increase in total margin past 5 years.
 Worked hand-in-hand with Operations and Marketing on National Account events along with local events.
Holiday Station Stores (450 stores)
 Negotiated all yearly contracts over last 12 years & implemented them throughout the bottling network.
 Set up numerous sales builder programs throughout the years and coordinated them throughout the bottling
network.
 Last 5 years achieved both total volume growth and margin growth with this account.
Nash Finch ( 50 corporate stores)
 Negotiated the regional CMA contract last 5 years for bottling network.
 Shown increase in ad activity last 5 years with increased margins as a result.
 New item implementation & plan-o-gram changes on new item launches.
 Margin increases over last 3 years despite continued volume decline – result of Nash Finch continued store
closings
Knowlans/Festival
 Negotiated the local CMA past 12 years with a successful result each year.
 Shown margin increase over the last 5 years regardless of this accounts continued customer decline.
 Increased display activity over last 2 years.
Additional work experience and references available upon request.