DECLARATION

I the undersigned solemnly declare that the Research report work entitled A STUDY ON
AFFECT OF BRANDING ON CONSUMER BUYING BEHAVIOUR. is based on my own
work which is carried out during the course of my study under the supervision of

MRS. NIKITA UPHADHYAY.

I assure that the statements made and conclusions drowns are an outcome of my

research report work. I further declare that the to the best of my knowledge and belief the report

does not contain any part of any work which has been submitted for the award of MBA degree or

any other degree/diploma/certificate in this university or any other university of India or abroad.

(Signature of the Candidate)

Enrollment No: BB5748

(i)
 CERTIFICATE

This is to certify that the work incorporated in the report A STUDY ON AFFECT OF

BRANDING ON CONSUMER BUYING BEHAVIOUR. is a record of research work

carried out by HARSHIT KOUMARYA bearing Enrollment NO: BB5748 under my guidance

and supervision for the part fulfillment for the award of MBA Degree of Chhattisgarh Swami

Vivekanand Technical University, Bhilai (C.G.),India.

To the best of my knowledge and belief the Report

i) Embodies the work of the candidate him/herself,

ii) Has duly been completed,

iii) Is up to the desired standard both in respect of contents and language for external viva

(Signature of the Supervisor)

LETTER OF TRANSMITTAL

(ii)
I would like to take this privilege, to specially thank respected MRS. NIKITA UPADHYAYA

(faculty incharge) for his kind support and valuable guidance which helped me to complete this

project. I am thankful to Dr. Souren Sarkar (HOD) Department of management who has given

me opportunity to do this project and her continuous cooperation for our overall growth.

Date

Place Bhilai MBA Semester- II

(iii)
 TABLE OF CONTENT

CONTENTS

DECLARATION

CERTIFICATE

LETTER OF TRANSMITTLE

TABLE OF CONTENTS

LIST OF CHARTS

CHAPTER -1 INTRODUCTION TO THE STUDY

CHAPTER -2 LITERATURE REVIEW

CHAPTER -3 RESEARCH METHODOLOGY

CHAPTER -4 DATA ANALYSIS AND INTERPRETATION

CHAPTER -5 FINDINGS

CHAPTER -6 RECOMMENDATION

CHAPTER -7 LIMITATION

CHAPTER -8 CONCLUSION

CHAPTER -9 REFERENCE

APPENDICS QUESTIONNAIRE

(iv)
 LIST OF CHARTS

CHARTS

CHART NO 1.1

CHART NO 1.2

CHART NO 1.3

CHART NO 4.A

CHART NO 4.B

CHART NO 4.1

CHART NO 4.2

CHART NO 4.3

CHART NO 4.4

CHART NO 4.5

CHART NO 4.6

CHART NO 4.7

CHART NO 4.8

CHART NO 4.9

CHART NO 4.10

CHART NO 4.11

(v)