Clothes for Cause

Andrea Gutie rrez A01191967

Elisa Vargas Garca A01176087
Maria Fernanda Quintero A01362145
Daniela Holguin A00958337
50.6 million Mexicans in 2008 were not
earning enough to meet basic needs.
There is an appalling amount of people
impacted yearly by poverty in Mexico.
- UNICEF

500,000 people die due to the cold

weather worldwide per year.

If we can manage to help them with one of

their many needs, then we can help
diminish the grief that they live day by day.

These are donations of little value for the

donators, but of great significance to the
people who receive this help.
Increasing globalization
Growth of
the textile
industry

Landfills
Recycled

Lack of
sustainability
Increasing consumerism Use of these garments for people in need

Zara has an average of
1,000 completely new
designs per month
2014:
46.2% of the population in Mexico was in poverty
9.6% of those living in extreme poverty

VS

Dressing to protect oneself from the cold or the sun is a

basic need, what a society considers essential for an
Belief that you need these
average citizen.
new styles and therefore are
easily driven to excessive
The dress in the form of a jacket suit is a social necessity, or
shopping and hoarding
a social need
By donating old clothes in good conditions we can help others who really need them.
While some people have too much that they do not
even use anymore, other people dont ever have
enough

Our target market is

The campaign is focused on all people, of
developed to focus on all ages and all sexes,
the students enrolled in since poverty affects
all different campuses of numeros types of people
the University in Mexico and we wish
Tecnologico de to cover most of the
Monterrey mexican population that
suffers through this

Outside student body does not have to invest a whole lot of their time or resources in
order to help, so it is easier to get the results needed
1 Start in Campus Monterrey and Santa Fe. Present a the campaign to the principal of each university and
to school groups focused on programs within the school for authorization.

2 Plan a strategic spot to place the different containers like the main entrances. Paint the containers
bright colors to stand out and include the campaigns basic information on them.

3 Work with marketing, publicity and communication students. Emphasize how easy it is to help and
donate, and provide complete transparency to build trust.

4 Deliver full containers to foundations that have been chosen beforehand to make sure we are directing
the donations to the correct groups of people.

5 Get volunteers from the university to personally give out some of the clothes. Plan annual event to
inform the student body of what we have achieved yearly.

6
Educate students about consumerism, the impact of the industry in the environment and how we can
do so much with so little. Impact on all socioeconomic sectors of our country.
SHORT TERM OBJECTIVES
Build up awareness about consumerism
Boost solidarity
Provide clothes for those in need
Create awareness of the % of mexican people that lack basic needs
Learn to let go of material things, and give back to our citizens
Have clothing containers in Santa Fe and Monterrey campuses
Help the people in need around our close communities

MEDIUM TERM OBJECTIVES

Have clothing containers around all the campuses for larger reach
Develop an environment of helping others
Grow significantly as a campaign
Change the mentality of the campus population and what they value
Reduce consumerism
Reduce negative ecological impacts from textile industry
Reduce amount of Mexicos population in need of clothing
Grow out of Tecnologico de Monterreys limits and into other universities
Containers/Bins
We need enthusiasm, empathy and participation from our classmates.
1st week: 2nd week:

Present to the students affairs Get people to know about the

committee + get permission to campaign through social media
develop project + link to and classroom briefings
different foundations

3rd week: 4th week:

Place containers in strategic Deliver clothes to the different

spots foundations

Start collecting clothing/shoes Get student volunteers

Slogan:
E
X
A
M
P
L
E
S
 Keep making publicity about the campaign so
that a greater group of students join.
Continue collecting clothes.
Grow in the amount of foundations that get
these donations.
Collect data and statistics of the amount

Follow-up
of clothes collected and donated per month
to let the students know what has been
done, and how we have grown.
Grow into other campuses and universities

&
in Mexico.
Build a website to facilitate the
dispersion of information through all the
campuses.

Monitoring
Increase the amount of containers per
campus.
Monitor campaign through impacts achieved.
Sometimes people forget or ignore the fact that not all people have the same opportunities that we have received, and

that while we may live in excess, others live in constant insufficiency. If we believe we are all the same, and know about

the necessities that we have as humans, then why not do something to increase the amount of people in the world who

lack this in their lives?

These problems are not only common to us, but to humanity as a whole. We hope that through this campaign we can

motivate other countries and states to do the same in their own universities and transcend globally.

It is something so simple to implement that it would be absurd not to take this on. Clothing landfills are common in

almost any part of the world with a textile industry, and so is poverty and need.

Together we can pressure others to use the clothings destined for landfills for people in need instead of wasting them.

Hopefully consumers will also grow more conscious about how they spend their time and money and

begin to value themselves more and more for the acts they have done, and not the things they own.

In the end, what is left is the effect or the footprints you leave in people's lives.
There are so many people who need

our help, lets not take what we have

for granted. Make a difference in the

world, there is no time to waste!

 Bibliography
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