INTRODUCTION

Brief History

Water is an essential and the major components of all living matter, and the largest single

component of our bodies. As a natural resource, water was free and clean, but because of the result of

industrialization the need to treat drinking water was inevitable.

It is a basic concern of almost every individual to have safe drinking water for the entire

household. There is already at present a growing awareness that it is better to spend a bit more in

drinking water than to spend so for hospitalization as a result of diarrhea or other related diseases.

Outside Manila far fewer people have access to clean water distribution. In both locations, these

families must find alternate water sources if they are to avoid cholera epidemics and other health

problems spawned by the foul, contaminated water available in their neighborhoods.

According to the Department of health, diarrhea-related diseases is one of the top ten leading

causes of death in the Philippines for the last three decades since 1981. (Department of Health)

The researcher proposed on working Aqua Light Water Refilling Station in Matimbubong, San

Ildelfonso, Bulacan. For the reason of, preventing water contamination which can cause diarrhea, gastro-

intestinal and other related diseases. The source of water to be used for the purification process will be

the water supplied from deep well.

 CHAPTER 1

MARKETING PLAN

This chapter discusses the marketability of the proposed project. It describes the

products and services to be offered, the market situation in the area, the industry profile,

the demand and supply situation, and the marketing plans of the proposed business.

A. Product Description

The proposed product of this business is Purified water. This product will undergo

the 12-stage intensive water purification process. Natural Cool Water Refilling Station

will sell them by refilling water gallons with Purified water.

B. Industry Profile

The business will cover Matimbubong, Malipangpang, Pinaod, San

Ildefonso, Bulacan. It aims to provide a high quality product that is free from water

contamination. It is important to have safe and clean water. Nowadays, more than 5000

people die each year (1 death per hour) due to contaminated drinking water. The lack of

safe drinking water also stunts the growth of thousands of children per year. Waterborne

disease is a deadly disease which can be transmitted when contaminated water is

consumed. It was estimated that 88% of that burden is attributable to unsafe water

supply, sanitation and hygiene, and is mostly concentrated in children. People who are

infected by a waterborne disease are usually confronted with related costs and always

with a huge financial burden. A solution has appeared in the thousands of water refilling

stations that now dot the Philippine landscape. It is a requirement for all the water

stations to abide with the provisions of the Department of Health and be inspected every
six months by the Department of Health personnel for microorganisms and pass the

product and facility test conducted at the end of the month by a local government official

to ensure its safety. The Proposed Business (Water refilling stations) can be a good

source of safe drinking water in the Philippines. Purified water can meet the aesthetic

standards easily detectable by the people in terms of taste, odor and color. The efficient

water purification processes can make the quality of water superior to the traditional

water systems. However, the risk of contamination is possible if the handling practices

are not closely monitored. Hence, the business will thoroughly polish perfection in

handling water purification to prevent water contamination.

SWOT analysis
 1. Strength

Water is a basic necessity, needed to maintain a healthy body, a clear mind, and a

good balance. About 60 percent of the body is water, and must constantly replenish the

supply, as it's used continuously in the processes of life. The market is now considering

the need for clean, pure and beneficial water due to contaminants brought by

industrialization, which has brought the people to seek a more reliable source of drinking

water.

2. Weakness

The potential weakness of this business is the inadequate qualified personnel to

operate the business. Furthermore, if the demand of the product will be the same as the

result of the survey.

3. Opportunity

Since the population of the Philippines is fast increasing, the advertisement of

purified water in wider media may also help in promoting the business and the awareness for

the need for safe water is plus for the business.

4. Threats

The growing number of competitors is a threat to the propose business. Moreover,

the change in tastes of target customers might change in time.

Marketing Plans
 Marketing Strategy Plan is constructed to identify business alternatives, establish

challenging goals, determine the optimal marketing mix to attain these goals, and detail

implementation. This helps attract customers and gain more investors. Moreover, determines

the failure and the success of the brand. The following are the marketing plans and strategies

that will be used in the proposed business, based on the five P's of marketing mix.

1. Product

The product to be offered is ensured to have a superior quality. Superior quality

product will initiate from the selection of the equipment that has exquisite and quality

operating performance, workers that are skillful and friendly towards the customers, to

the pricing methods used.

2. Pricing

The researcher decided to use the cost-plus method of pricing due to its simplicity

and applicability to the proposed product. Factors like freight expense, competitors,

location are considered to arrive at the cost of the product and to achieve the desired and

reasonable mark-up for every product.

3. Promotion

To be able to gain prospective customers, effective promotion is very essential to

help businesses build a good image and familiarity among customers. The promotions of

the business will specifically portray the benefits that customers will obtain and it shall

in itself emphasize the business and the services that are rendered. Banners and flyers

will be placed in surrounding areas to increase the level of awareness among the
prospective customers. The place will also contribute for promotion because many

people go to market every day. Word-of-mouth advertising shall be encouraged among

customers as it is an effective method of promoting the business.

4. People

Personnel that will be hired shall get proper introduction and training about the

flow of production process. They should have a pleasing personality as to deal pleasantly

with the customer as they work with other employees. Employees and staff shall receive

a reasonable salary and compensation for their work as prescribed by government.

5. Place

The proposed place of the business is beside the highway where a lot of people

and vehicle are passing by. The location can be accessible without difficulty by

prospective customer so they may avail the product easily.