UNIVERSITY OF MAURITIUS

TEMPLATE FOR MODEL OR OUTLINE MODEL ANSWERS

First Semester Examinations November / December 2014
Programme/Year:
B.Eng (Hons) Mechanical Engineering (Level 4)
B.Eng (Hons) Manufacturing Engineering (Level 4)
B.Eng (Hons) Mechatronics (Level 4)

Module Name: Engineering Management II Module Code: MECH 4505(5)

Name of Examiner: Mr B. S. Toolsy

Question No. Solution / Expected Answer Marks

in Exam Paper
1(a) Reduce capability of the wastewater plant in case of heavy rain, 10
which would lead to flooding and water pollution of rivers
The municipality is not willing to take a decision now. There is the
potential for flooding
The responsibility of the wastewater treatment plant is removed
from chief engineer to technician
Chief engineer is place on probation and is not allowed to discuss
the problem further.
Risk of flooding

1(b) Ethical dilemma: 10

The Chief Engineer is the only licensed professional engineer who
takes authority of all engineering decisions and is removed from the
responsibility of the sanitation system whereby a major pollution and
flooding can happen. He is warned not to discuss the problem further.
However, there is responsibility as licensed professional engineer.

1(c) Mario is still the City Engineer/Director of Public Works despite 5

that the wastewater plant responsibility is re-allocated to a
technician, where he is responsible of all engineering systems and
works of the city.
He is licensed professional engineer whereby he has to abide by
code of ethics and practice for engineers.
The technician is under his responsibility

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1(d) Responsibilities as licensed professional engineer and Chief 10
Engineer / Director of Public Works
Flooding of the city
Pollution of the river
1(e) Reporting structure 10
City government objectives and budget
Relationship and arrangement between the city government and
enterprises
Probation procedure
2(a) Political factors affecting the requirements 13
Economic factors affecting the financial functioning of the
organisation such as the potential for growth or for retrenchment in
the economy at large in relation to the market for the organisation's
products
Socialfactors affecting the supply of labour and changing cultural
norms of behaviour and attitudes in society at large which
influence people's expectations and behaviour at work;
Technological factors affecting the processes of production, such as
changes in computer technology and communications, and the
implications of new manufacturing processes
Environmental factors affecting the organization
Changes in legal environment impacting the functioning or
business
2(b) There should be goals define in the following areas:
Vision 3
Mission 3
Goal 3
Objectives 3
3(a) Bargaining power of customers lower brand and product loyalty 2
and changing tastes
Bargaining power of suppliers high investment for the supply of 2
new technology
Threats of new entrants imported products as a reduced of 2
reduced taxes
Threats of substitute products price competitiveness of imported 2
products and microbreweries
Rivalry among existing competitors competition from 2
microbreweries
3(b) Product for customer solution and adapting to customer tastes 2.5
Price for reducing customer cost 2.5
Place for improved convenience and better service 2.5
Promotion for enhancing product awareness and loyalty 2.5

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3(c) Market Research and Analysis based on SWOT, environment scan 10
and product life cycle analysis
Marketing Objectives/Goals for increasing both sales and profits
Marketing Mix/Tactics
Financial Analysis and Marketing Budget
Monitoring and Evaluating Market Response
Marketing Plan Check List

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