Professional Documents
Culture Documents
PART ONE
Addressed audience
Use of analogy as link - (is a comparison of two things, alike in certain respects, but often
dissimilar in essence) When she saw the customers jostling around the sale counter, she
was reminded of bees swarming around a honey jar.
Expansion of metaphor
Repetition
Use of rule of three within sentence (I came I saw I conquered) Julius Caesar
Anecdotes
Direct appeal
Remember:
Exaggeration Commands
Positive Hard evidence (facts)
Assertion Soft evidence (opinion)
Appeal to emotions Incentive
Address Humour
Appeal to senses Repetition