Current target market

Primary Market

Athletes- they reduce there strength and energy in every training

session
Working people- to refresh their minds and stimulates there body
from everyday work.
Travelers- they need lot of energy for their unstoppable journey
and adventure.
Moms and babies- they always prefer a safe drinking water for
their babies as well as moms who are tired and taking care of
their babies.

Positioning Statement

What: To give our costumer a satisfaction when it comes to

drinking water and to serve them safe drinking water with great
benefits.

HOW: By choosing a good water source of water.

TO WHOM: To our valued costumers.

WHERE: In any supermarkets, drugstore, sari-sari store and

grocery store where our products were delivered.
Variable use of segmentation:

Geographic Variables

We are looking forward to enter national and international market as

well.

Demographic variables

Age- no age limit

Gender- suitable for both men and female
Family size- optional
Education- optional
Nationality- optional

Behavioural value

Great benefit for costumer.

Its 100% profitable according to our researches.
We have our own unique labels.
Brand Loyalty.

Internal Analysis

Company background

Full name: Kebun Food and Beverages Corporation

Location: San Roque, Nabua, Camarines Sur

Postal : 4434

Tel.: 09397645264

Legal form:

Operational Status: Operational

Current sale