Professional Documents
Culture Documents
At Fospha.
Output A B C
states
D E
2017 Q4
Facebook impressions integration (pending FB
approval)
Layering Facebook impressions into MTA sequencing for
2018 to prove value of FB as channel vs PPC
MTRA (Multi-touch re-allocation)
Evolving data-driven MTA to automate re-allocation of
4 marketing channel spend
How we started Visualizing Big Data
1 Year Ago
Data Visualisation Custom Bar Charts
Custom
Bar Charts
Adding clear separation with components
=
Making human readable code for a
better developer experience.
1
7
0.6 9
5
0.1
5 10
0.
1
20
1
3
Start with a touchpoint Build the transitions from Find the effect of
network touchpoint to touchpoint removing states from
your system to assign
the state value
How our customers consume Fospha MTA
12
12
From paper to prototype
Lightbulb demo built with
Recharts
https://fospha.com/meetup
15