AI & ML

Applied Intelligence & Maturity

Learning
Stefanini Automation Portfolio

Machine Learning

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Document Solutions
AI > ML > DL clarification
Machine Learning spectrum
Venn Diagram | Data Science
Delivery Methodology
The path to ML
Machine Learning best practices

Project phases ML Effort allocation*

Defining KPIs Expectations:

Collecting data

Building infrastructure Reality:

Optimizing ML algorithms

Integration

* measured by Google across 4000 ml projects

Machine Learning common pitfalls*
Defining KPIs Collecting data Building infrastructure Optimizing ML algorithms Integration

1. ML requires not too much software infrastructure

2. No data collected yet
3. Assume the data is ready to use
4. Keep humans in the loop
5. Product launch focused on the ML algorithm
6. ML optimizing for the wrong thing
7. Is your ML improving things in the real world
8. Using a pre-trained algorithm vs building your own
9. ML algorithms are trained more than once
10.Trying to design your own CV or NLP algorithm
* identified by Google
AI powered consumer experience
The next generation consumer-brand touchpoints must:
Anticipate user needs
Creatively fulfill intent

…. And to do so, they will have to:

Simplify user input
Adapt to user

Path to AI:
Defining KPI’s
Collecting data
Artificial Intelligence is Building infrastructure
delivering this
Optimizing ML algorithms
Integration
And it all starts with the
Data
Business architecture
User presentation subsystem Artificial Intelligence subsystem
Communication
Layer
Web pages Static Behavioral
presentation Business analysis
engine rules Internal
AI Systems
engine Integration
Bus

Experience
building Exception
engine handling
3rd parties
Integration
(eMag,…)

Data
Visual building Static content Historical Client Session Client
Repository blocks repository Data Data
Layer

Basic Authentication & Logging &

functionalities Authorizations monitoring
 ML in the real world
- Targeted offering
based on the customer profile we can propose the best price plan to suit his/her
needs
- Cashflow prediction:
based on historical payment data and current invoices
- Dynamic website:
personalized structure and content based on individual
- Next-best-action:
select the best customer interaction activity
- Security profiling & alerting:
notification based on potential foul play
- Complaints handling
Identifying Patterns in Data for Generating Insights
 ….more case
Student profile segmentation via AI to
create a personalized teaching plan.
Analysis of operational efficiency in
medical procedures in several
hospitals.
Definition of risk score through
Machine Learning and IoT.
Unification of the data platform to
generate a single view of the citizen
and detection of fraud in access to
programs.
Banco de
Financiame
nto
Segmentation of clients with the Segmentation of risk group of work
potential to open legal proceedings accident and optimization of
against the company. prevention budget.
Center of Excellence Analytics end-to- Predictive Models for Risk, Marketing,
end with Analytics Squad and cultural Trade, Pricing and WarRom projects.
transformation. Involving targeting, forecasting, credit
score and price elasticity.
Phase 1 - Information
retrieval Expose sites
key words
Extracts main
sections of sites

Retrieve site Removes noise

content information
automatically

RPA process
Retrieves sites automatically by key words, main sections and
identifies specific site content
Phase 2 - Information
classification
Neural network process

1. Uses the content generated by the RPA and automatically identifies

the probability for a site to belong to a given list of industries;
2. Matches each site with a main industry
Single site classification

02 03

01
04

42% 28% 17% 13%

Business products &

04 Biotech & Healthcare 03 services 02 Consumer
services
goods &
01 Communication
& electronics
computer

Main industry Secondary industry Secondary industry Secondary industry

Multiple site classification

Site 1 Main industry (xx%) Secondary industry (xx%) Secondary industry (xx%) Secondary industry (xx%)

Site 2 Secondary industry (xx%) Main industry (xx%) Secondary industry (xx%) Secondary industry (xx%)

Site 3 Secondary industry (xx%) Main industry (xx%) Secondary industry (xx%) Secondary industry (xx%)

Site 4 Secondary industry (xx%) Secondary industry (xx%) Secondary industry (xx%) Main industry (xx%)

Site 5 Secondary industry (xx%) Secondary industry (xx%) Secondary industry (xx%) Main industry (xx%)

Site 6 Secondary industry (xx%) Secondary industry (xx%) Secondary industry (xx%) Main industry (xx%)
Thank You!