Your product's points of value, graded 1-5 on these elements 5 4 5 14 Better points of value, e.g. quality of product 5 4 4 13 Points of value 5 4 4 13 Points of value 5 3.5 4 12.5 Points of value 4.5 4 4 12.5 Points of value 3 5 4 12 Points of value 5 3 4 12 Lower points of value, e.g. minor feature 3 4 3 10 Points of value 3.5 3 3 9.5 Points of value 3.5 3 3 9.5 Points of value 4 2 3 9 Points of value 4.5 1 3.5 9 Points of value 4 1.5 3.5 9 Points of value 3 2.5 3 8.5 Points of value 3.5 1 4 8.5 Points of value 2.5 1 5 8.5 Points of value 2 1 5 8 Points of value 1 1 5 7 Product #2 Points of Value Values Appeal Exclusivity Credibility Your product's points of value, graded 1-5 on these elements 4.5 5 5 Better points of value, e.g. quality of product 4.5 5 4 Points of value 4.5 5 4 Points of value 4.5 4.5 4 Points of value 4 4.5 4 Points of value 5 3 4 Lower points of value, e.g. minor feature 3 4.5 2 Points of value 5 2.5 2 Points of value 2.5 3 4 Score 14.5 13.5 13.5 13 12.5 12 9.5 9.5 9.5