WEARE

CENTRALIZED DECENTRALIZED PLATFORM

WHITEPAPER
This is an alpha version of our whitepaper which is under constant
editing and community review. Certain points will be elaborated and the
definitions will be completed. Roles, functions and the system of optimal
interaction between the participators on the platform will be determined
through the collaboration.

WEARE is the first blockchain project, which is based on the model of

decentralized organization and unites investors and projects, seeking for
investments. The platform realizes an idea of collective independent self-
government using the blockchain technology and smart contracts. We
want to
propose to blockchain community new terms:

CENTRALIZED DECENTRALIZED PLATFORM is a new kind of a platform.

Its aim is attracting projects. This is an
analog of the forming system of centralized regulators. Anticipating the
changes in regulating Blockchain system, we
implement a project of an independent decentralized regulator.

IPCO (INITIAL PRIVATE COIN OFFERING) is initial emission of private

tokens. We introduce the term private token to ensure the
transparency of share distribution. Smart-contracts allow to connect
project success to its key indicators, preventing external price
manipulations which affect the token value. A project team and the
platform itself are the only owners of private tokens.

DRAW CONTRACTS is a term which describes a model of emission of

public tokens. Issuing public tokens is realized through the development
of a new project, in proportion to its share in platform capitalization. All
the projects will use public tokens as units of measure of its main
indicators.

IPCO Due Diligence is a combination of automated scoring which

eliminates scam and not fully elaborated projects, and results of the
voting on all the issues regarding the project development, from
investing in a particular project to early leaving the project and
redistributing the funds between other projects which can be more
successful.

Creating a decentralized protected platform, which unites projects and

investors is one of the major goals of WEARE. We combined the safety of
blockchain technology and transparency of smart contracts and this
combination allowed to improve reliability of portfolio.
Structure

In present document we will describe the first centralized decentralized

platform, a mechanism of its functioning, a model of investing, the
circulation of tokens, the distribution of roles among participators, their
functions and interaction patterns. We will single out advantages of
being one of the selected projects on the platform, we will describe two
types of tokens: private and public and their role in assigning different
kinds of rights to projects and investors. We will analyze in detail the
model of self-governed systems functioning, system of projects rating
and ways of avoiding low-quality projects. We will delve deeper into
public and private tokens, implementation into corporate sector and the
development of decentralized systems on the investment market.
Contents

Abstract

New model of a centralized decentralized platform

Pattern of functioning

Advantages for investors

Advantages for projects

Mechanism of determining the token value

Rating system

Model of token circulation and functions

Patterns of interaction between participators

Corporate blockchain

Structure of token deployment

Team

Roadmap
Abstract

Blockchain technology has great potential in revolutionizing

infrastructure in many business spheres. It creates absolutely new
business models that we couldnt imagine a few years ago. A new
business model gives great opportunities to companies and investors,
but it also possesses significant risks because it lacks verification of
quality, transparency and reliability of projects. At present time
blockchain technology is still groping about best ways of financing and
introducing new projects to the market.

One of the solutions that we propose is a decentralized platform WEARE.

It allows to launch projects as well as invest into them and you dont
have to worry about marketing expenses. The goal of our solution is
eliminating scam and low-quality projects, introducing projects with best
potential of growth. This process helps to get rid of low-quality projects
and it helps teams not to worry about finances and conectrate on a
project. Therefore it creates added value for all the participators on the
platform.

Decentralization as a new model of business systems

We are in the beginning of a new era of interaction and organized

government. Smart contracts provide new instruments for solving this
problem. They give an opportunity to delegate the management over
collected funds and control them on one platform. Such system allows
participators on the platform to make collective decisions regarding
phased release of funds to projects. Their decisions are based on
whether projects achieve target benchmark of progress or not.

Using smart contracts, participators on the platform WEARE can manage

the development of projects and modify it if projects deviate from the
original roadmap. This approach allows projects to gain trust faster and
attract more funds. The platform provides a mechanism which
encourages users to be active, to rate projects and make predictions
because their portfolio capitalization depends on the overall performance
of the platform.

Collective discussion builds an active community on the platform, as well

as coordination and interaction among projects. It should make the
project more successful. This model is different from the current model
where the projects prospects are estimated according to the analysis of
profits and losses. In long-term it has a risk of missing promising
projects and funding low-quality and unsatisfactory projects.

Problems of the market

Traditional investment and crowdfunding markets endure serious

problems right now because a lot of projects couldnt keep their
promises or just failed after they raised funds. Investors are not
protected from losses and they are not given any guarantees but what
even worse is that it undermines faith in prospects of blockchain
technology and decentralized self-government.

Now we have a lot of projects which spend a lot of money on marketing

campaigns and, therefore, we dont see the best projects in the first
place, we see the projects which possess the largest marketing budgets.

They cover all the media fields and deprive small teams of any chances.
These teams bring in new urgent technologies but they cant compete
with those teams in terms of marketing.

Besides, founders of a project should make landing pages, gain media

support, manage with blockchain community. They have to spend time
and money on it, distracting from their projects.

Simultaneously, potential investors also have to deal with all the

preliminary work: examining projects, knowing technical terms,
analyzing the market, teams, ideas and after that they have to choose
promising projects.

The third limiting factor is on the technical side. Majority of projects

launch their ICO using Bitshares, Waves, or Ethereum. This approach
reduces the amount of participators because of technical inability of
accepting other cryptocurrencies, need for converting one cryptocurrency
into another, need for serious technical background, setting wallets and
other technical things.

Each factor cuts off a significant part of investors who were initially
interested in supporting a project.
Therefore, now there is no a convenient place either for companies which
want to raise funds or for investors. There is no a single platform where
you can easily examine current campaigns, discuss them and receive
community feedback, communicate with founders and make investment
decisions.

New model of a centralized decentralized

platform

All the problems which were described above, we solve with the help of
our centralized decentralized platform WEARE:

A guarantee of founders integrity and transparency

Issue of new tokens will be conducted only during IPCO projects.
Internal rate of a private token to the public one will help to spend funds
in the optimal way, as the rate of a token is a correlation between
platform capitalization and attracted funds.

Fast scaling of projects

Projects, which are supported by continuous investments, evolve very
fast and achieve the results which are declared on IPCO, therefore such
projects increase overall capitalization.

Personal responsibility
Responsibility to single investor is always higher than responsibility to
many persons who dont make key decisions and dont control the
process of funds distribution.

Assured growth
The failures of some start-ups wont affect overall performance of the
platform, as capitalization increases because of other successful projects.

Investments liquidity
An investor can leave a project at any time, redistributing funds between
most promising projects, according to the investors opinion
Community approval
All the projects undergo the verification of community, which forms
reviews and doesnt admit questionable projects.

Transparency of investments
We combined the safety of blockchain system and transparency of smart
contracts. This combination allows to control the project development
and ensures an easy-to-use system of controlling and monitoring
indicators of projects development.

Therefore, we create a transparent self-governed system, which is

oriented on the development and expanding projects. The system
effectively solves all the existing problems of every market participant.

If an investor wants to contribute to a promising project, he or she

makes a deposit to the platform. After that, the platform performs an
additional emission of tokens. Investors buys the tokens and his or her
money are given to the project which seems to be promising. In contrast
to the current model, the backer doesnt fully depend on the project. The
platform ensures him or her against inaccurate investment decision and
gives an opportunity to distribute funds among other projects in case the
chosen project fails.

Moreover, a potential investor might not lose his or her money at all
because he or she owns the tokens of the platform. The failure of one
project is compensated by the success of other projects.

Risks of projects and founders are also reduced. The platform can
manage funds, completing the goals declared in roadmaps and develop
projects systematically and with all responsibility because the platform is
a centralized holder of project tokens. Instead of thousands separated
investors a project gets one investor who is interested in project and its
success, who strives for the better and supports the project financially.

We also build marketing other way. Now projects dont have to spend
thousands and hundreds of thousands of dollars on PR, commercial and
ads. A project immediately receives an access to backers and raises
funds in two clicks. Of course, if the project is promising, has great
potential and strong community support.
Technical side is also simplified. Ideas of projects are protected by the
platform tokens. Unlike new project tokens, they are traded with high
liquidity and their price will rise. Therefore, satellite projects are
protected from low liquidity, low demand and unstable price.

Pattern of functioning

Platform WEARE is a key element of a future decentralized financial

system. It will become a public platform for issuing private tokens. The
process begins with submitting the request from a new project. In case
the platform approves the project, 2 parallel processes are launched:
emission of private tokens and additional emission of public tokens. The
amount of public tokens is a proportion between the capitalization of
public token and private token of a satellite project.

Additional emission will be launched during each IPCO, in proportion of a

new project share to the overall capitalization of the platform. If the
amount of sold or issued public tokens is higher than it is needed for
financing new projects , the surplus of tokens is reserved for issuing new
private tokens. Depending on a project and terms of raising funds, the
platform owns 70-90% of private tokens. The team of a satellite project
owns 10-30% accordingly.

When a backer buys platform tokens, he or she can choose a project or a

ratio of funds distribution among different projects. If a backer has no
preferences in projects, then his or her investments are distributed
among all the projects in equal shares.

The final decision on projects which can launch their crowdsales is

defined first by the projects and then by token holders through the fair
voting. Voters can delegate their votes to other holders.

Before issuing own tokens, a project should get an approval for the buy
out of the share. Then each satellite project receives financing as they
fulfil all the requirements.
Scheme 1

As as result, such model of interaction between the platform and its

participators not only unites the incentives of all the participants but it
also gives prominent advantages comparing to the existing models of
financing projects on early stages.

Advantages for investors

In the traditional ICO, an investor buying project tokens is completely

dependent on its success or failure. The WEARE platform changes this
system. The investor, who decided to invest money in the project is
insured by the platform. The platform diversifies the risks of investments
into blockchain projects. Even if a particular project fails, these losses
are compensated by the successful development of the remaining
projects of the platform. Such model creates a unique situation of
protected investments.

Evaluating the prospects of an idea of a satellite project of the platform,

the investor buys WEARE tokens, thus solving several problems that still
exist in the traditional models of crowdinvesting. The platform monitors
the development of the satellite project and the targeted use of funds.
Moreover, even if one of the projects fails, the cost of the public platform
token will change insignificantly, in proportion to the share in the
capitalization of the platform.

This gives to investors following advantages:

An opportunity to redistribute investments in the most

effecient projects
Ensuring investments
 Assisting in risk hedging
Safety and transparancy of investments
Analytical support and help in choosing projects
An opportunity to withdraw the funds at fixed rate
Investing only in reliable projects which pass the platform
examination
A guaranteed revenue due to the increase of platform
capitalization
An opportunity to receive profitable investment offers earlier
than others
An opportunity to decide the fate of a project by voting based
on the DAO principles.

Advantages for projects

A project receives funds immediately without the need to spend time and
resources on PreICO. When a new project launches, the platform issues
additional tokens. The platform ensures the development of the project,
providing financing, technical and managing features.

This gives to projects following advantages:

Opportunity of quick launch

Even financing according to the achievement of intermediate
goals which are declared in roadmap
An access to the best specialists and advisors of the platform
Community help and consultancy
Concentrating rather on a product development, than on
raising funds
An access to a database of loyal backers
Leaving the gray area; legal and proven mechanism of issuing
tokens
Capitalization of a token depends on the results of activity;
protection from speculations
Mechanism of determining the token value

We are implementing a new mechanism for project management,

collective voting and project selection, when the value of a token of each
of the projects placed on the platform will depend directly on its actual
indicators written in advance in the smart contract. The value of a token
of each project directly depends on the project itself, its success in
achieving intermediate results and what added value it brings to other
participants on the platform.

Each of the community members assesses the development of a project,

the owners of the project tokens determine its future fate, voting
proportionally to the number of platform tokens owned by them and in
the proportions of those projects to which they distributed funds when
purchasing the platform token during ipco projects. Another important
mechanism for the functioning of the platform will be the project which
passes key stages of development. Funds for development are allocated
in parts, when a project achieves intermediate goals: the creation of
MVP, the launch of a beta version or individual key elements of the
functions.

As a result, the process becomes transparent, intermediate results are

constantly recorded and affect the rating of the project, the degree of
confidence of the participants of the platform. It also affects the amount
of funding for a specific project. And in case of an unfavorable
development of events or a significant deviation from the announced
development schedule, the team tokens are transferred to the platform
in order to normalize operational activities and the project development.

Such system eliminates possible breaches from the team and misuse of
funds. It gives to investors additional guarantees of safe investments
into projects.
Rating system

Each project placed on the WEARE platform is evaluated by the Platform

community and receives an internal rating. For admission to the Platform
and launching an issuing mechanism of private tokens, the project must
score a certain minimum rating determined by the community as
sufficient.

The rating of the project will affect the conditions for attracting funds, it
affects the share of private tokens that the project team will receive. The
higher the rating of the project on the Platform, the higher its chances of
obtaining additional funding and support of the platform community.

This creates a model of decentralized management, leading to an

improvement in the quality of decisions made. The initial rating is
increased or lost, depending on the completion of the key stages of
development. The closer the project to the announced indicators, the
more its rating increases and conditions for funding are better. Thus, it
creates a system that naturally encourages and supports the
development of projects and at the same time eliminates weak projects
or teams that are not able to realize the goals stated initially.

Model of token circulation and functions

We are creating a platform that will issue tokens for projects (platform
satellites) based on our public token. This practice is not yet on the
market, which is why we are introducing a new term, IPCO (INITIAL
PRIVATE COIN OFFERING) industry.

To provide a model of interaction with projects placed on the platform,

we plan to issue two types of tokens: public and private, which
differentiate the interaction of platform participants among themselves
and with the external environment.

The platform will coordinate creation, emission, distribution, redemption

and extermination of project tokens. This will allow us to differentiate
between the speculative market of cryptocurrencies and the platform
system. It will provide a stable internal environment for development
within the framework of the platform.
Scheme 2

The WEARE Token will be used only for interaction of the platform with
the external environment and investors. It will be listed and traded at
crypto exchanges. It will act as a payment unit for projects on the
platform.

When a new project is placed on the Platform, from 10% to 30% of the
project tokens remain with the team, and from 90% to 70% tokens
become the property of the platform that will monitor the
implementation of the announced development plans, selecting the most
promising projects and simultaneously issuing additional tokens.
Scheme 3

The cost of the new tokens will be equal to the ratio of the amount
involved in the project to the overall capitalization of the platform, which
allows evenly distribute funds between all the projects on the platform.

Pattern of interaction between participants on

the platform

Believing in the prospects of a particular project, the investor buys a

platform token, which guarantess a risk reduction, because the platform
monitors the target use of funds by the project. Even if a particular
project fails, the platform token will lose only a minimal percentage of
the value of its crypto assets, proportional to the project share in the
total capitalization of the platform. The decentralized platform becomes
the holder of the project tokens and monitors the target expenditure of
funds and compliance with the announced project development schedule.

Every month it is planned to conduct 5-10 IPCO of the projects that are
on the platform. Those which receive funding will become part of the
platform token. Tokens and smart contracts developed by them will
begin to work. Tokens of projects that have not received funding will be
burnt. The amount collected for these projects will be used for financing
a new package of IPCO. The owners of these tokens will be able to select
new projects on which they want to distribute their public tokens of the
Platform.

Corporate blockchain

As the platform develops and more projects are connected to it, WEARE
tokens will become the industry standard for enterprise blockchain
solutions. Within the framework of corporate blockchain, we plan to join
private and corporate blockers, creating a centralized decentralized
corporate structure of transactions. The participants will be able to
integrate into the corporate WEARE corporate network, while maintaining
the degree of autonomy and level of participation necessary for them.

This will create a fundamentally new model of interaction not only within
the framework of the Platform, but also in the corporate environment.
This will bring to a new level both the corporate transactions and the
range of corporate services: from loyalty programs to collaboration
between corporations on different projects.
Structure of token deployment

For crowdsale we will issue WEARE token.

The deployment includes closed and open pre-sale. The goals are 350K$
and 3.5m$ accordingly.

Scheme 4

35 000 WEARE tokens will be issued. The price is 10$ for a token.

Expenditure of funds:

Creation of MVP / alfa version of the platform on Graphene 80.000 $

Workspace expenses 25.000 $
Renumeration 25.000 $
Analysis of existing jurisdictions. Creating a framework $ 20.000
Marketing, Public Relations 200.000 $

During open presale we plan to raise 3500000$

240000 tokens will be issued during open presale according to the
schedule:

The first week - 75,000 tokens at a price of $ 12 until we reach the

amount of $ 875,000
The second week - 65,000 tokens at a price of $ 14 until we reach the
amount of $ 1,750,000
The third week is 55,000 tokens at a price of $ 16 until we reach the
amount of $ 2,625,000.
The fourth week is 45,000 tokens at a price of $ 18 until we reach the
amount of $ 3,500,000

Raised funds will be used in the following way:

Completing the final version of the platform on Graphene 200.000 $

Development of functionality for creating private corporate channels
(private protocol in public framework) ~ 250.000 $
Remuneration / workspace 200.000 $
Consultants / third-party partners - $ 100,000
Legal platform (licenses, legal entities, etc.) ~ 350.000 $
Marketing, Public Relations of upcoming ipco 1.600.000 $
Project Team 400.000 $
Reserve fund 400.000 $

Scheme 5
The funds collected during the presale will be used to refine the
functionality of the platform. Within 2 months IPCO of the first projects
of satellites will be launched. For each IPCO project, an additional
emission of WEARE tokens will take place, in proportion to the share of
new projects in the total capitalization of the Platform.

Next, the IPCO of the first 10-20 projects will be conducted already on
the finished platform. There will be an additional emission of 5 300 000 -
10 300 000 public tokens. 300,000 tokens will be distributed among
PreSale participants and 5,000,000 - 10,000,000 for an open sale at $
20 per token.

In the execution queue, the priority of orders to sell tokens of investors

participating in PreSale, will always be higher than to sell the tokens
belonging to the Platform. The cost of tokens will grow in direct
proportion to the growth in the capitalization of the Platform, because
every new project, placed on the Platform will increase its cumulative
capitalization.
Team

We are a team of entrepreneurs and blockchain devotees. Also we are

business partners working together for many years!

George Galoyan

Ideologist, entrepreneur, blockchain devotee. He managed the

development of assets belonging to Soyuz Marins Group, one of the
largest participant on the real estate market. He managed the project
development of subsidiaries structures in
coroporation. In 2013 he became an entrepreneur and started doing
franchise of the largest retailer in Russia, X5 Retail Group. Later he
transformed it to a management company in real estate business. The
founder of community ICO START-UPS
Anton Vasilyev

He worked in Gazprom. In 2008-2011 he managed the business

development department in subsidiary of one of the largest construction
companies. From 2013 he is an entrepreneur and a partner of a
management company in real estate business.

Vasily Shestyuk

Founder and director for the development of the project "New

Environment" (www.nsreda.ru). The author of several international
scientific patents. Sberbank partner. Investor.
Ivan Sologub

Education: journalist at Odessa State University. He worked very little

from 2004 to 2007. He went into business.
Its business (trade) until 2010
2010 - 2013 worked for the oil industry in the production of media
products (commercials, websites ...)
2013 - 2015 web studio SkyDesign
2015 - marketing consulting and management
since the spring of 2017 ICO marketing and bounty management

Ivan Cocheshev

Software Engineer.
10 years practice at consulting for corpotrations. TEX founder.
Roadmap

At the moment we are developing the main functionality and by the end
of 2017 we plan to release a beta version of the Platform and
functionality that will allow us to patronize 5-10 new projects on the
Platform every month. In the future, it is planned to complete all the
functions, which will enable automatic scoring and audit of projects to
decide which projects are worthy of being presented to investors.

Below are the main stages of the development of the Platform and the
tasks that we plan to implement at each stage.

Q3-Q4 2017 (September-November)

platform tokens presale

creating a legal scheme
creating a prototype of the platform (MVP)
selection of projects for the first IPCO on the platform
marketing / PR platform

Q4 2017 (November-December)

Presentation of the beta version of the platform

marketing / PR upcoming IPCO
the first IPCO on the platform
access to the stock exchanges

Q1-Q2 2018 (January-June)

organization of the automated project selection scheme

IPCO for the second set of companies
continuous selection of new projects
start of development of private channels for the corporate segment

Q3-Q4 2018 (July-December)

increase in the number of IPCO projects

interaction with the international community for the selection of
regional projects
platform headquarters in 10 megapolises of the world
 private channel for working with corporate clients
involvement of the first corporate partners
Introducing BigData for more efficient project evaluation

Q1 2019 (January-March)

the largest player in the market of tokenization business processes

a full-fledged alternative to existing financial instruments
consulting and interaction with government bodies
Participation in the development of the blockchain community and the
popularization of technology]