workshop

UX + Psicologia
como podemos projetar pra
quem pensa de forma irracional

REFERNCIAS
 LINKS

Radical embodied cognition: an interview with Andrew Wilson

https://mindhacks.com/2015/03/05/radical-embodied-cognition-an-interview-with-andrew-wilson/

A busca para entender a conscincia / Antonio Damasio / TED

https://vimeo.com/173749348

You are almost definitely not living in reality because your brain doesnt want you to
https://qz.com/776168/a-comprehensive-guide-to-cognitive-biases/

How Uber Uses Psychological Tricks to Push Its Drivers Buttons

https://www.nytimes.com/interactive/2017/04/02/technology/uber-drivers-psychological-tricks.html?smid=tw-share&_r=0

Just How Creepy Are Ubers Driver-Nudges?

http://nymag.com/scienceofus/2017/04/just-how-creepy-are-ubers-driver-nudges.html

Psychology Makes You a Better UX Designer (Hoa Loranger)

https://www.youtube.com/watch?v=y6fPKi9-ZG8

The Monkey Business Illusion

https://www.youtube.com/watch?v=IGQmdoK_ZfY

BJ Fogg's Behavior Model

http://www.behaviormodel.org/
 LIVROS

Um antroplogo em marte Thinking Fast and Slow
Oliver Sacks Daniel Kahneman

Na vida dez, na escola zero Previsivelmente Irracional
Terezinha Carraher, David Carraher, Analcia Schliemann Dan Ariely

O erro de Descartes Drive: The Surprising Truth about What Motivates Us

Antonio Damasio Daniel Pink

A formao social da mente O Poder da Intuio

Lev Vygostky Gerd Gigerenzer

Mente e crebro Presence

Lauren Slater Amy Cuddy

Emotional Design Permission marketing

Donald Norman Seth Godin