2018 THE QUACK ON BOSTON OVERVIEW + A LETTER FROM BOSTON DUCK TOURS

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A Letter from Boston Duck Tours
Dear Friends,

Boston Duck Tours and Where Boston partner again
to produce annual guidebook
Some facts about Boston Duck Tours and its guests:
Boston Duck Tours is Bostons most popular sightseeing tour and has been voted
Best Tour on Water by the Boston Choice Awards, Best City Tour by Boston Magazines Readers
Poll and Best City Tour by Bostons A List.
Boston Duck Tours is the unofficial victory parade vehicle of the World Champion Boston Red
Sox, Boston Celtics, New England Patriots and Boston Bruins.
Boston Duck Tours is eco-friendlyAll of their 28 vehicles have been converted to biodiesel.
Over 600,000 guests were carried last season.
Boston Duck Tours is considered the 7th largest tourist attraction in Boston.
Boston Duck Tours has 3 popular departure locations at the Prudential Center, Museum of
Science and New England Aquarium.
Each guest or family group receives a copy of The Quack on Boston when signing up for a tour.
Average wait time for a tour is around 30 minutes, and guests report sitting and waiting for the tour
to begin with The Quack in hand.
Boston Duck Tours is thrilled to partner with Where Magazine again to produce
our annual guidebook The Quack on Boston. We have found over the past
seven years that guests love this complimentary guide. Not only is it used while
touring the city, we have found that guests bring it home as a keepsake and refer-
ence booklet for friends and family. Guests appreciate having a photo of their
ConDUCKtor and seeing pictures of the sights along our tour route. Our staff
often gets questions regarding what guests can do after their Boston Duck Tour.
The Quack on Boston is great because it provides excellent restaurant, attraction
and shopping recommendations.
We appreciate the support from our partners and friends who advertise in
The Quack. Weve always viewed partnerships as a great way to promote the
City of Boston, and this guidebook is a perfect example. Sales are beginning in
earnest for the 2018 edition, and I encourage you to take a call from one of our
representatives at Where Magazine. Space reservations close on Feb. 2, 2018,
and you wont want to miss this opportunity.
Thank you!
Warm regards,

The Quack on Boston offers fun facts, ConDUCKtors personal biographies, dining, shopping
and sightseeing listings and family entertainment suggestions. Cindy Brown
General Manager
From March through November, showcase your business to up to 5,000
Boston Duck Tours guests a day by advertising in The Quack on Boston!

Call your Where representative today to learn more.

45 Newbury St., Suite 506 Boston, MA 02116 617.476.2646 WhereTraveler.com

2018 THE QUACK ON BOSTON RATE CARD + PRODUCTION SPECIFICATIONS

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AD SIZE SPECIFICATIONS*
AD SIZE
FULL PAGE DISPLAY AD
1/2 PAGE DISPLAY AD
1/4 PAGE DISPLAY AD
BLEED (W x H)
5.625 x 7.125
n/a
n/a
TRIM (W x H)
5.375 x 6.875**
4.875 x 3.125
2.375 x 3.125

2018 RATES GENERAL AD SIZES

FULL PAGE DISPLAY $5,600
1/2 page
1/2 PAGE DISPLAY $3,425
1/4 PAGE DISPLAY $1,950 full page
PREMIUM POSITIONS 1/4 1/4
COVER 2 $6,800 page page
COVER 3 $6,500
COVER 4 $7,000

Rate Base: Total circulation of 175,000 books distributed to
all Boston Duck Tours riders as well as pre-sell opportunities.
Inserts: Information upon request.
Cancellations: Cancellations must be received in writing
prior to the space reservation closing date or they will not be
accepted.
Ad Production: Ad production quoted separately.
BASIC TECHNICAL SPECIFICATIONS
Colors: CMYK process only
Line Screen: 150 lines per inch (use 300ppi
continuous tone at final size)
Continuous Tone: Minimum highlight 2%;
maximum Black 95%
Fonts: Use ONLY PostScript Type 1 or Open-
Illustrator (vector) images.
Delivery: Delivery: DVD, CDR; FTP and email
available (contact your sales rep for details.)
*Ads must conform to the specifications giv-
en here. Any ad submitted at an incorrect size
will be modified to meet the appropriate ad
size specification at the advertisers expense.
Partial-page ads do not require bleed.

PRODUCTION THE QUACK ON BOSTON 2016

Type (outline all others as a graphic)
File Formats: We prefer PDF/x1a when
**For ads that require bleed, keep all live
matter at least 1/4 from the trim on all four
DEADLINES AD SPACE CLOSE
AD MATERIALS DEADLINE
FEB. 1, 2018
FEB. 3, 2018
properly created from files that conform to
our specifications. We accept native InDesign
sides of the ad. For double-page spread ads,
leave a safety margin of 1/4 on either side of
PUBLICATION DATE MARCH 15, 2018 and Quark, with Photoshop (bitmap) and the spine.

45 Newbury St., Suite 506 Boston, MA 02116 617.476.2646 WhereTraveler.com