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CONSUMER

TREND CANVAS TREND:

1 . AN ALYZE 2. APPL Y

Basic Needs Drivers of Change Innovation Potential


Which deep consumer needs & desires does this trend address? Why is this trend emerging now? Whats changing? How and where could you apply this trend to your business?

Shifts: Long-term, widespread macro changes Triggers: Recent, short-term changes or technologies

Creativty rashly changing in technology and new developing the technology of heat press
development machine because the current machine
Innovative
machine no too efficient. increase the productivity of machine
High Technology the price of heat press machine from the reduce the pricing of heat
oversea too expensive press machine
machine avaible does not support
customer demand and need
Emerging Consumer
Expectations Who Automatic Skyaway
What new consumer needs, wants and expectations are created by the changes identied above?
Inspiration Which (new) customer groups could you
Heat Press Machine
Where and how does this trend satisfy them?
apply this trend to? What would you have
How are other businesses applying this trend? to change?
practical usage
Safety google
Low Cost Heatraz printing service company
The productivity of
machine can attract IKEA supplier t-shirt
consumer to buy product
LAZADA
wholesaler

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