TABLE OF CONTENTS

I. EXECUTIVE SUMMARY
II. CURRENT MARKETING SITUATION
PRODUCT
PRIZE
PLACE
PROMOTION
III. ENVIRONMENTAL ANALYSIS
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
IV. BENEFITS OF MORINGA
V. OBJECTIVES
VI. BUSINESS STRATEGIES
VII. BUDGET
EXECUTIVE SUMMARY

Take a second look at that lowly malunggay in your backyard. Oftentimes we just ignore it and we
would rather spend our precious money for those expensive vegetables in the market. Little did we
know that this very ordinary vegetable is packed with essential vitamins and minerals that our
body needs.

Fresh malunggay (Moringa oleifera) leaves are rich in vitamins A, B, C, calcium, potassium,
protein and iron. Studies showed that malunggay gives a feeling of wellness and at the same
time balances sugar and cholesterol content in the body. Leaves can be prescribed to treat anemia.
Dubbed as miracle vegetable or the power gulay, malunggay is now being processed as food
fortificant, food supplement, and even potent medicine.

Seeing this great agribusiness potential of malunggay, I decided to use my knowledge and
learnings to increase the production and diversify the uses of this vegetable and thereby help in
fighting hunger and malnutrition especially in the rural areas.

With extensive research I conducted myself I found new ways to integrate malunggay in various
food preparations as well as packaged it into different product lines. These include malunggay tea,
instant juice, malunggay powder, polvoron, yema, cookies, noodles, pastillas, pastries, breads,
cakes and the malunggay surprise.

I strongly believe that this project will have positive impact on the physical well-being of all
consumers and on poverty alleviation through livelihood generation. In addition, expanded
markets for these products shall be developed as additional source of livelihood in the countryside.
Accordingly, this project will also compliment the governments Environmental Advocacy and
Awareness Raising Programs through massive planting of Moringa trees.

As the entrepreneur behind this business plan, my knowledge and experience, coupled with well-
informed group members, my active linkages with different entrepreneurs, learning institutions
and religious organizations, will all contribute to the operational success and continuous growth
of the business.