THE BEXIMCO CORPORATION

Established in 1965 the Beximco group has expanded

over the past 40 years and is today the most
diversified industrial conglomerate in Bangladesh,
representing nearly 17% of the entire market
capitalization of Dhaka Stock Exchange. Employing
over 25,000 people including 2,690 qualified
professionals and dealing in a wide range of
consumers and industrial products for domestic and
global markets, Beximco has fast become one of the
leading foreign exchange earners in the country’s
private sector. Textile and Garments is the largest
and fastest growing division of the Beximco
Corporation and presently accounts for half the
Corporation’s business turnover and profit.
Other major areas are the Pharmaceuticals, a
Ceramics Division, a Real Estate Development and IT
Division among others.

BACKGROUND OF THE CORPORATION

In the late 60s the two brothers A S F Rahman and

Salman F Rahman, currently the Chairman and Vice
Chairman of Beximco Corporation, decided to grow
their ancestor’s business. And by the process, on
16th November 1965 the Beximco Corporation was
formed. The Corporation really emerged as a giant
in between 1990 to 1996. Since then it has never
turned back.

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 MARKET/INDUSTRY ANALYSIS

Beximco is the largest private sector industrial

conglomerate in Bangladesh. It has a turnover of Tk
16.5 billion and employees 25,488 people. Beximco
has 152,000 share holders and contributes to 17%
and 8% of the market capitalization in Dhaka Stock
Exchange and Chittagong Stock Exchange
respectively. Beximco industries include textiles,
basic chemicals, pharmaceuticals, jute, marine
foods, and real state. Beximco services include
engineering, media, information technology, trade
and financial services.

BUSINESS STRATEGY

In keeping with the vision and philosophy to be a

truly strategic business partner to customers
Beximco has made every effort to be involved at all
levels of the business process. The in-house Design
and Product Development team is backed with a
dedicated sampling facility for allowing Beximco to
assist customers in their product development
process and ensure a relevant and timely product
for the market. In short, its business strategy is
to be simply fast and efficient. Goal of one of the
divisions of the Beximco Corporation, the Textile &
Garments Division, is to become the preferred
partner for sourcing high quality fabrics and
clothing from Bangladesh. The Textile & Garments
Division has the potential to make an important
contribution to the nation’s growing ready-to-wear
garments’ export sector.

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 CUSTOMERS ANALYSIS

Beximco Corporation has a wide range of customers.

The Pharmaceuticals Division, manufacturing
different types of medicine, has domestic consumers
as well as foreign consumers. The Ceramics Division
manufacturing Bone China and Porcelain table ware
for buyers such as Royal Doulton and Libbey in
Europe and USA. The Textile & Garments Division
sells to retailers such as Zara, GAP, JCPenny,
Federal Stores, NEXT, H&M brands including DKNY,
Hugo Boss, Polo, Ralph Lauren, Tommy Hilfiger,
Levi’s, Dockers, Geoffrey Beene and Arrow among
others.

COMPITITORS ANALYSIS