Bishop Heber College

Autonomous
(Affiliated to Bharathidasan University)
Nationally Accredited at the ‘A’/ Recognized by UGC as “College of Excellence”

“Learn-by-Doing”
Training Programme on Marketing

Venue: Seminar Hall (Computer science Block)

Training Date: 28/11/2017
Training Time: 4.30 p.m. - 6.10 p.m.
No. of Participants: 134
No. of Group: 25
Name of the coordinators: K.Meenalochani / S.Sridevi

Training Objectives:

1. To identify the core concepts of marketing, role of marketing in

business and society.
2. Ability to apply theoretical aspects of marketing in to application.
3. Ability to create new product and identifies to market their products.

Activity schedule

Marketing Lingo: Time (15 min)

Stationery needed: Old Newspaper.

To play this, students would decide on a few products or services they

wanted to market. Then, they would have two minutes to make up a quick
jingle, motto, or key phrase for marketing this product. Teams that couldn't do it
in the allotted time slot lost points, and at the end of an hour or twenty products,
the team with the most points was considered the winner. At last student should
link the key concepts of marketing with their products 4p’s, 4C’s, Core
concepts, marketing functions etc.

Signature of coordinator Signature of HOD