6.

SWOT Analysis

6.1 STRENGTH

Figure 1 B’ Safe Pepper Spray

Our product basically has much strength over weakness. Firstly, the brand name will
influence the customer especially women and girls. B’ Safe Pepper Spray objective is
to produce the best personal protection item for self-defence by implementing an
organic way. In the other hand, our products also easy to handle and to be carry. This
is because our packaging looks very simple and attractive. Due to this packaging
appearance, we are sure that our product can compete with the other pepper spray.
The organic ingredient had been used as the main ingredient to produce the pepper
spray. Most of the pepper spray nowadays uses a chemical ingredient for pepper spray
production. By using the organic ingredient, it is safer instead of using a chemical.
Our product also is affordable. To make it short, our product is in high quality but low
in price. Most of the pepper spray sold more than RM25 but by using the organic
ingredient, we had agreed to sell our product RM20 each.

6.2 WEAKNESS

Figure 2 The location of business

One of the weaknesses of our product is because the location of this production is not
strategic. Our processing including marketing area was located at TN64, 64-1, Jalan
BBSE 3, Bandar Baru Simpang Empat, 78000 Simpang Empat, Alor Gajah, Melaka.
As we know, this area is basically low in population and the number of cases relating
women or girl is too small. Thus, the attractions for those targets are quite low. Other
than that, we also lack of marketing expertise. Our company is still in a small business
and most of our workers are new in marketing. Last but not least, our product also still
in low productivity. The equipment and the processing area were too small in order
for us to balance the profit and loss of this production. If our product manages to
compete with other sellers, we will enlarge our premises and increase the
productivity.