Assignment # 2

Consumer Behavior

SUBMITTED BY: Bisma Akbar

Section: A
Answer:
Date Item Price Influence Internal – External
01-Feb Bag $50 External
03-Feb Chocolates $150 External
07-Feb Stationary 500 Rs Internal
10-Feb Water (Aquafina) 560 Rs Internal
Pringles
15- Feb Suitcase 7000 Rs Internal
18- Feb Clothes 20000 Rs Internal
20-Feb Shoes 10000 Rs Internal
22-Feb Accessories 4000 Rs External

Table:

Internal External
5 3

Graphs:
Findings:
It has been seen that most of my purchases are because of internal reasons.

Conclusion:
My most of purchases were because of internal reasons, it means I mostly buy stuff that
truly inspire me or of which I am in need of not because of what others definition that particular
stuff is beautiful. Marketers can definitely use my behavior for their corporate advantage.
For example: if most people in their consumer market are like me or share same behavior as I do,
then their organization should make more unique and different products as compare to competitors.
Their products should contain a USB that would make consumer like me buy their products thus
their sales will increase and will lead to high profit ultimately.
As from my above purchase chart you can notice I am ok with little high price to. It means the
marketers should make goods that people are addicted too or people can’t live with or necessities.
People will stull buy the goods they are addicted too no matter how much high price the
organization charges for example: cigarettes and etc once can be addicted to chocolates as well.
And same is the case with necessities as well for example water and etc.
Thus to increase sales or get high profit if that is the main objective of business an organization
should offer unique goods or addicted or necessities or goods with low price to increase their
demand and profits.