Facebook

Pages
for Design Center at the Merchandise Mart
Dec 01, 2017 - Mar 14, 2018

Analyze Facebook page data at a granular level for deeper insights

 Facebook Pages | 1 of 8

Facebook Activity Overview

80,408 724 154

Impressions Engagements Clicks

Facebook Audience Growth

L I K E S B R E A K D OW N , BY DAY

-2

-4
1 5 9 13 17 21 25 29 2 6 10 14 18 22 26 30 3 7 11 15 19 23 27 3 7 11
DEC JAN FEB M AR

ORGANIC LIKES UNLIKES

Audience Growth Metrics Totals

Total Fans 5,191 Total fans increased by

Organic Likes

Unlikes
72

58
0.1%
since previous date range

Net Likes 14
 Facebook Pages | 2 of 8

Facebook Publishing Behavior

P O ST S , BY DAY

0
1 5 9 13 17 21 25 29 2 6 10 14 18 22 26 30 3 7 11 15 19 23 27 3 7 11
DEC JAN FEB M AR

P O ST S S E N T

Publishing Metrics Totals

Photos 53
The number of posts you sent
decreased by
Videos 1

Posts 11 14.5%
Notes – since previous date range

Total Posts 65
 Facebook Pages | 3 of 8

Facebook Top Posts, by Reactions

Post Reactions Comments Engagement Reach

Design Center at the Merchandise Mart

Join us on March 8th for the third annual Outdoor Design Conference!
Discover the latest products and techniques for designing outdoor spaces
with CEU seminars and showroom events. Register at:
http://merchandisemartdesigncenter.com/events/outdoor-design-
conference/

169 15 6.7% 5,305

(Post) by Laura K. February 16, 2018 11:46 am

Design Center at the Merchandise Mart

Don't forget to register for this year's Outdoor Design Conference on March 8
- a one-day event filled with CEU presentations on today's biggest casual
living topics. Catch Michael Schmechtig, Owner and President of Schmechtig
Landscapes in the Mallin Casual Furniture showroom discussing everything
entertainment in the 2018 trends for outdoor living. Register today at:
http://merchandisemartdesigncenter.com/events/outdoor-design-
conference/ [Photo: Mallin Casual Furniture]
54 1 3.7% 2,410

(Post) by Laura K. February 22, 2018 12:18 pm

Design Center at the Merchandise Mart

We're thrilled with Bakerfurniture's newly constructed 18,000 sq. ft.
showroom in the Design Center that tastefully represents its elegant and
iconic collections of home furnishings. "The new dynamic platform will
establish an unparalleled offering to assist designers as they create relevant,
22 2 5.1% 750
cohesive interiors for today's culture and passions," states Baker President
Russell Towner in an interview with Dexigner.

Baker Opens New Showroom in Chicago Merchandise Mart

(Post) by Amanda G. December 19, 2017 1:04 pm

Design Center at the Merchandise Mart

Holly Hunt Design has been named Best Showroom in Modern Luxury
Interiors Chicago's Best of Design issue! We love seeing this Design Center
showroom on the pages of the publication, especially with comments like this
one: "The classics never go out of style, and that's never been truer than in 17 1 5.8% 571
Holly Hunt's Chicago showroom."

HBCH January 2018 Page 96

(Post) by Amanda G. January 24, 2018 4:21 pm
 Facebook Pages | 4 of 8

Facebook Top Posts, by Reactions

Post Reactions Comments Engagement Reach

Design Center at the Merchandise Mart

We're thrilled to welcome the newest showroom at the Design Center,
Forward Space. With an extensive portfolio of products, the collections range
from seating and tables to storage solutions and surface materials. Designers,
stop by Suite 614 next time you're here to view and select products and
explore design possibilities!

16 – 7.8% 792

(Post) by Amanda G. February 20, 2018 5:50 pm

 Facebook Pages | 5 of 8

Facebook Impressions

PAG E I M P R E S S I O N S , BY DAY

4K

3K

2K

1K

0
1 5 9 13 17 21 25 29 2 6 10 14 18 22 26 30 3 7 11 15 19 23 27 3 7 11
DEC JAN FEB M AR

PA I D ORGANIC VIRAL

Impressions Metrics Totals

Organic Impressions 20,855

Total Impressions decreased by
Viral Impressions 21,188

Paid Impressions 38,365 17.3%

since previous date range
Total Impressions 80,408

Average Daily Users Reached 488

 Facebook Pages | 6 of 8

Facebook Video Performance

VIEW METRICS V I E W I N G B R E A K D OW N

100%
ORGANIC VIEWS

12 0%
PA I D V I E W S
ORGANIC FULL

57
TOTAL VIEWS 45 11%
C L I C K P L AYS
O R G A N I C PA RT I A L

89%
AU TO P L AYS
 Facebook Pages | 7 of 8

Facebook Engagement

AU D I E N C E E N G AG E M E N T, BY DAY

35

30

25

20

15

10

0
1 5 9 13 17 21 25 29 2 6 10 14 18 22 26 30 3 7 11 15 19 23 27 3 7 11
DEC JAN FEB M AR

R E AC T I O N S COMMENTS SHARES

Action Metrics Totals

Total Engagements increased
Reactions 622
by
Comments

Shares
27

75
2.1%
since previous date range
Total Engagements 724
 Facebook Pages | 8 of 8

Facebook Audience Demographics

Page Fans People Reached People Engaged

BY AG E BY G E N D E R

24.0%
13-17 0.1%

18-24 2.6%

25-34 19.1% MALE

76.0%
35-44 31.9%

45-54 25.7%

55-64 13.9% FEMALE

65+ 6.7%

Women between the ages of 35-44 appear to be the leading force among your fans.

Top Countries Top Cities

United States 4,185 Chicago, IL 2,006

Egypt 86 New York, NY 64

India 86 Cairo, Cairo Governorate, Egypt 46

Mexico 61 Los Angeles, CA 40

Canada 57 Atlanta, GA 28

Facebook Stats by Page

Total Fan Posts Impressions per Engagements per

Facebook Page Impressions Engagements Link Clicks
Fans Increase Sent Post Post

Design Center at the

5,191 0.10% 65 80,408 1,237 724 11.1 154
Merchandise Mart