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    nazirul
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    The marketing plan describes two food items - sate ikan and grilled sausages - that will be sold to students at Dataran Cendekiawan. It forecasts sales over 4 hours, with a profit of RM60 and no losses, using a starting capital of RM140 shared between 4 people. The marketing strategy involves providing free samples, spreading messages on social media, using posters, and setting affordable prices to compete with other stalls in the area popular with students.

    Original Description:

    lokcing

    Original Title

    3.Marketing

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    The marketing plan describes two food items - sate ikan and grilled sausages - that will be sold to students at Dataran Cendekiawan. It forecasts sales over 4 hours, with a profit of RM60 and no losses, using a starting capital of RM140 shared between 4 people. The marketing strategy involves providing free samples, spreading messages on social media, using posters, and setting affordable prices to compete with other stalls in the area popular with students.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views1 page

    3 Marketing

    Uploaded by

    nazirul
    The marketing plan describes two food items - sate ikan and grilled sausages - that will be sold to students at Dataran Cendekiawan. It forecasts sales over 4 hours, with a profit of RM60 and no losses, using a starting capital of RM140 shared between 4 people. The marketing strategy involves providing free samples, spreading messages on social media, using posters, and setting affordable prices to compete with other stalls in the area popular with students.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    3.

    MARKETING PLAN

    Production Description

    1. Sate Ikan (Lokcing)


    - Price from supplier : RM 100 for 500 sticks (20 cents for 1 stick)
    - Price sold : RM 1 for 1 stick

    2. Grilled Sausage
    - Price bought : RM 8 for 40 sausages
    - Price sold : RM 1 for 2 sausages

    Target Market

    - Students/Passer-by Dataran Cendekiawan

    Competitors

    - Stalls that are well known by students at Dataran Cendekiawan

    Sales Forecast

    - Duration : 4 hours
    - Modal : RM 140 shared with 4 people, RM 35 each
    - Profit : RM 60
    - Loss : None
    - Total= Profit + Modal =RM 140+RM60= RM200
    -

    Marketing Strategy (Price, Distribution, Pro motion)

    - Provide testers
    - Spread message through Whatsapp, Instagram and Twitter
    - Posters
    - Cheap and affordable prices

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