SOCIALMEDIA2017

SOCIALMEDIA PREPARED BY CHASE BAKER

SOCIAL & DIGITAL MEDIA Manager

BI-ANNUALREPORT July 1, 2017 - December 31, 2017

TOTAL FOLLOWERS
515,601+
PLATFORM GROWTH RATE
Facebook Twitter Instagram INSTAGRAM PTB INSTAGRAM CAM
155,739 55,535 56,077 7,813 5,578
FOLLOWERS FOLLOWERS FOLLOWERS FOLLOWERS FOLLOWERS

11% 9% 12% 10% 20%

Snapchat CSU SNAPCHAT CAM PINTEREST LinkedIn YouTube

13,130 3,871 5,333 208,137 4,388
FOLLOWERS FOLLOWERS FOLLOWERS FOLLOWERS FOLLOWERS

18% 6% 3% 4% 7%
 FACEBOOK

.01 “ .02 “ .03 “

Crystal Vander Zanden

“
Remembering the

“ “
Love at frost sight. completed her Ph.d. from
devastating f lood of 1997.
CSU by age 23.

REACH: 20,124,435 REACH: 301,546 REACH: 276,701

Reactions: 126,975 Reactions: 1,679 Reactions: 5,852
SHARES: 174,624 SHARES: 1,245 SHARES: 322

9% 1%
18%

14%

AGE
ENGAGEMENT DEMOGRAPHICS RANGE
19%

20%
13-17 18-24 25-34 35-44 45-54 55-64 65+

17%
 AVERAGE REACH BY POST TYPE
PHOTO Video Link

34,839 70,438 57,153

120K

75K

30K

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Noteworthy

Week of 11.7.17
1,476,830 ENGAGED
*All-Time Facebook Highs*
Gracie the Golden
18,720,669 reached
 Facebook Post-Type Breakdown

PREVIOUS CURRENT

124 139
PHOTO PHOTO

67 31
Link Link

48 54
Video Video

Avg Facebook interactions

per post per 1,000 fans

CSU 14.62 AVG 3.95

CSU USC NAU ISU NC St TAMU Mich St Wisc WSU CU INDIANA ARIZ FLORIDA TEXAS Penn St UCLA U Ore SDSU UMich Ohio St KSTATE
 Twitter

#1 Tweet by Impressions #2 Tweet by Impressions

Impressions: 276,629 Impressions: 84,259

ReTweets: 1,420 ReTweets: 273
LIKES: 5,312 LIKES: 1,054
1%
8% 2% 3%

11%

AGE 42%
AGE CATEGORY RANGE

13-17 18-24 25-34 35-44 45-54 55-64 65+

33%
 Instagram

Most-Liked Photos

9,628 9,346 8,226 7,331 6,699

Most-Commented Photo Most-Saved Photo

Likes: 9,628 Likes: 9,346

Comments: 616 Comments: 306
Saves: 173 Saves: 288
Impressions: 64,665 Impressions: 64,163
Reach: 40,389 Reach: 40,227
 INSIGHTS

Facebook Interactions Per Post Content Volume: Facebook

Per 1K Followers monthly post count
Most to Least Most to Least

Colorado State San Diego State

South Carolina UCLA
Northern Arizona Ohio State
Iowa State Penn State
North Carolina State Northern Arizona
Texas A&M Colorado
Michigan State Kansas State
Wisconsin Michigan
Washington State Colorado State
Colorado Washington State
Indiana Oregon
Arizona Texas
Florida North Carolina State
Texas Wisconsin
Penn State Texas A&M
UCLA Indiana
Oregon Michigan State
San Diego State Florida
Michigan South Carolina
Ohio State Arizona
Kansas State Iowa State

Posting Frequency: Less is More

LESS > MORE

The above data illustrates a correlation between content volume
and engagement. Focus on quality over quantity. Being selective
about the content that is published through Facebook generates
more engagement, ultimately expanding reach.
FACEBOOK ORGANIC REACH CONTINUES TO DECLINE

“
Trendlines from the previous year show a decline in or-
ganic reach for each post type, which is consistent with
the 2018 decline that analysts are forecasting due to a BuzzSumo analyzed
major change in the Facebook algorithm.
880 million posts in 2016
& 2017 and found a
decline in engagement
due to increased content
competition.

“
the rise of LIVE VIDEO
With the new Facebook algorithm, Page posts that generate conversation
will show higher in News Feed, as live videos often lead to discussion among
viewers. Adam Mosseri, Head of News Feed, says live videos
receive an average of six times as many interactions as regular videos.
“ ‘A person like yourself’
is now as credible as an
academic or technical
Trust Declines while Peer Influence Rises
Edelman found in a global study of consumer confidence that,
for the first time in history, consumers trust peers just as much
expert and far more as technical experts and more than CEOs, governments, and
academics.
credible than a CEO
or government official.

“
67% 50%

The 2017 Edelman Trust Barom-

eter found that that two-thirds of
the countries surveyed are now
“distrusts,” which means they have
under 50 percent trust in the main-
stream institutions of business,
government, media, and NGOs to
do what is right.
According to Edelman, 50 percent
of global respondents say indi-
viduals are more believable than
institutions. And a company’s social
media page is more believable
than advertising.
Instagram continues to surge
Instagram’s user growth accelerated, adding 200+ million new
users. On average, the @coloradostateuniversity account
generates 1.6 million impressions per month, and each post--on
average--reaches 45% of the profile’s total follower count.

2017 average likes per photo: 2,639

a 65.77% increase from 2016