Professional Documents
Culture Documents
Qualitative Research
Dr Kritika Samsi
King’s College London
Outline for today
What is qualitative research and why use it?
Theoretical perspectives
What this means for qualitative research methods
Typical research process
Rigour in qualitative research – what researchers
do
Checklists and how to use them to critically
appraise
Assessing qualitative research in mixed-method
studies
What characterises qualitative research?
Concerned with nuances of meaning and in-depth
understanding
Predominantly inductive method of enquiry, i.e. bottom-up
data-driven approach (Bryman, 2004, p.9)
Contextual: Importance of understanding human experience
at an individual perspective (Denzin and Lincoln, 2008)
Flexible research strategy: Commitment to iterative process
Rich data: Depth versus breadth
Small sample but high detail
Analysis is descriptive and interpretative
Researcher’s standpoint acknowledged and
questioned (reflexivity)
Why use qualitative research?
To understand social phenomena from individual
perspective
E.g. experience of stigma & discrimination
To understand behaviour where relevant variables are not
apparent
Non-adherence to treatment in high risk group
To study human experience in
natural settings
Cultural or social context
To generate plausible theory to
explain experiences and
behaviour
Qualitative Research Questions
Perceptions
? To understand…
How do…?
Barriers and facilitators
Attitudes and
Role relationships beliefs
Coping strategies
Qualitative Research Questions
To explore African American Families' Expectations and Intentions for
Mental Health Services. (Thompson et al., 2012)
To understand the attitudes, the social pressures (subjective norms) and the enabling
factors (environment: services access and quality, time, money etc.,) that influenced the
decisions and ability of pregnant women and their families to utilize available safe birthing.
(Khan et al., 2012)
How do mentor mothers living with HIV in South Africa cope with
potential impact on their role? (Dhlamini et al., 2012)
What is the lived experience of mothers and families aiming for the clinical
ideal of breastfeeding their new born for 6 months? (Hoddinott et al.,
2012)
Theoretical perspectives in qualitative
research
Based on an episetomology of social
constructionism (Denzin and Lincoln, 2008)
No single concrete reality, every individual’s
perception of it contributes to understanding the
larger phenomenon
No one’s reality is more important or “more real”
than another’s
“Subtle realism” (Hammersley, 1992; Snape & Spencer, 2003)
There is a single concrete reality, and we can know it
– to a degree – by using appropriate methods
Common methodological approaches
Ethnography (Hammersley & Atkinson, Inductive
2007) Abstract
Grounded theory (Charmaz, 2006)
Discourse analysis (Potter, 1996)
Interpretative Phenomenological
Analysis (IPA) (Smith et al., 2009)
Content Analysis (Weber, 1990)
Framework analysis (Pope et al.,
2000) Deductive
Concrete
Theory & Methods –
What do similarities/differences mean?
Ethnography Grounded theory Interpretative Discourse analysis Content Analysis Framework alysis
Phenomenological
Analysis
Aim & Immersion in To generate theory To understand To capture nuances To capture the Mainly used for
Research natural setting to from empirical data; individual in-depth of text or public meaning at “problem-oriented”
Question gain insider e.g. stigma in mental experience; e.g. lived discourse; e.g. descriptive level; e.g. methods in health
experience; e.g. health; beliefs and experience of coping understanding why do carers access services research;
service evaluations, perceptions of with dementia political theory, services for their e.g. what are the
uptake of mental in different social change, relatives with training needs for
medications ethnic groups cultural contexts anorexia? primary care staff?
Sampling Observational •Range of •Homogenous •Documents, •Documents, e.g. •Interviews with
& studies perspectives and sample and stay true speeches, newspapers, mass semi- structured
Methods stay true to research to participants’ newspapers, mass media questionnaire
question; stories; media •Purposeful/ •Purposeful/
unstructured unstructured •Purposeful/ Convenience Convenience
questionnaire questionnaire Theoretical sampling sampling
•Theoretical •Purposeful sampling
sampling sampling
Analysis Data-driven; but no •Data-driven Identification of Detailed, thorough Deductive approach •Theory driven
fixed commitment to •Constant descriptive and analysis of as categories are •Deductive approach
developing new comparison and interpretative discourses – identified in advance; starting with
theory iterative approach themes, that actively speeches, involves counting of questions on
engages the conversations, frequencies, i.e. interview topic
researcher and written text number of times a guide
participants topic arises
Researche R's skill and neutral R’s position or R’s position is High level of •R’s position neutral Neutral position of
r’s position vital potential ‘bias’ is paramount; interpretation or •Inter-rater reliability researcher; limited
position managed importance of abstraction expected often calculated interpretation
reflexivity
Theory & Methods –
What do similarities/differences mean?
Triangulation Reflexivity
Types:
•Multiple methods
•Focus groups/ interviews/ journals/ observations
•Multiple data sources
•GPs/ patients/ carers/ social care staff
•Multiple researchers
•To get different observations on same situation
Techniques for imposing rigour
Reflexivity
Multiple coding
•2 or 3 independent researchers
•Different disciplinary backgrounds
•Calculate inter-rater reliability
•Process rather than value
•Discuss and resolve discrepancies
•Generates ideas
Techniques for imposing rigour
Respondent validation
“So what?”
What contribution does the study make to existing
knowledge?
Are the limitations thoughtfully discussed?
How do the findings fit with existing theory?
Does it contribute by developing new theory?
What are the implications for practice/service?
Has the study been disseminated responsibly?
Coherence & Transparency:
Is what the researchers did
clear?
Assessing qualitative research in mixed-
method studies
Integrating qualitative and quantitative methods should be
done from conception, design to conclusion
Often ensures triangulation
Has study been adequately justified?
Does it explain descriptive, reductionist quantitative
study
Rationale presented for chosen methodology
Sampling conducted appropriately?
Ethical balance – power relationships considered?
Recruiting participants from control group
Have findings from both studies been presented jointly?
Is it necessary?
Qualitative + Quantitative
kritika.1.samsi@kcl.ac.uk
Questions?
References
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