PATHWAYS Listening, Speaking, & Critical Thinking, 2e Level 1: Unit Test

Name: ________________________ Class: ___________________ Date: __________

UNIT 3: THE MARKETING MACHINE

VOCABULARY: Lesson A
Read the text. Notice the bold words. Then choose the correct answer.

Movies for children are big business. And I’m not talking about the price of a ticket. Just think of all the
products that companies aim at children when a popular new movie comes out. They recognize an opportunity to
encourage big spending. They make toys out of the movie characters, special clothes to let children dress like
their heroes, lunch boxes, candy—the list goes on and on. Make no mistake: these days a kid’s movie is not just a
story—it’s a product, and many companies think of children as their most important customers.

1. The word aim is closest in meaning to ____.

a. direct
b. shoot

2. If something is popular, many people ____.

a. hate it
b. like it

3. The word recognize is closest in meaning to ____.

a. notice
b. create

4. The word encourage is closest in meaning to ____.

a. support
b. force

5. Characters are ____ in a movie or story.

a. events
b. people

6. A product is ____.
a. a thing that someone makes
b. an idea that someone has

7. Customers are people who ____ a company or person.

a. sell things to
b. buy things from

VOCABULARY: Lesson B
Write the correct word from the box to complete each sentence.

achieve design visual

attract energy

8. The speaker used an interesting ________________ to communicate his marketing initiative.

9. The company hopes its marketing plan will ________________ a 15 percent increase in sales.

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PATHWAYS Listening, Speaking, & Critical Thinking, 2e Level 1: Unit Test

Name: ________________________

10. We are working hard to reduce the amount of ________________ needed to make this product.

11. Although the car has a familiar name, it has a completely new ________________ for this year.

12. The main aim of these advertisements is to ________________ new customers.

LISTENING FOR MAIN IDEAS

Listen to a conversation about marketing in sports (Track 1). Then choose the correct answer for each
question or statement.

13. Tonight’s show is about ____.

a. the world’s richest sportspeople
b. selling products through sports
c. attracting more people to sports

14. What main point does Harry make?

a. Top teams need marketing money from businesses.
b. People who watch sports don’t understand how marketing works.
c. The best players cost a lot of money.

LISTENING FOR DETAILS

Listen to a conversation about marketing in sports (Track 1). Then choose the correct answer.

15. According to Rebecca, businesses like the watch company want to show that their products are ____.
a. easily available
b. high quality
c. not expensive

16. Where does Diane say you might find a company logo or design?
a. on the company’s cars
b. in a TV ad
c. on a team’s uniform

17. Harry says that some fans think they pay for the players’ ____.
a. salaries
b. travel
c. equipment

18. Why does Harry think local sports are different?

a. Some companies are trying to increase interest in sports.
b. There is not a lot of money from local businesses.
c. Local teams don’t need much money to continue playing.

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PATHWAYS Listening, Speaking, & Critical Thinking, 2e Level 1: Unit Test

Name: ________________________

LISTENING SKILL: Listening for Examples

Listen to four excerpts from a conversation about marketing in sports (Tracks 2-5). Complete each sentence
with the words you hear.

19. Listen to Track 2.

________________________, there is money from TV stations that show the games and then a lot more from
companies that pay to have their names connected with popular players and teams.

20. Listen to Track 3.

A lot of teams just could not achieve results, ________________________ hiring the best players or winning a
championship, without money from business partners.

21. Listen to Track 4

. . . but some of them like to think they pay for things ________________________ the players’ salaries and the
wonderful stadiums that the teams play in these days—and that’s just not true anymore.

22. Listen to Track 5.

Companies ________________________ those aren’t aiming their marketing campaigns just at sports fans. They
want people to recognize that their products are high quality.

PRONUNCIATION: The Simple Past –ed Endings

Listen to the words. (Tracks 6-11). You will hear each word twice. Then match each word to the correct
end sound.

a. / d/ or /Id/
b. /d/
c. /t/
23. achieved ____ (Track 6)
24. attracted ____ (Track 7)
25. worked ____ (Track 8)
26. watched ____ (Track 9)
27. recognized ____ (Track 10)
28. created ____ (Track 11)

GRAMMAR FOR SPEAKING: The Simple Past

Complete each sentence with the simple past of the verb in parentheses.

29. The company ________________ (advertise) its new product all over the world.

30. The unusual TV ad ________________ (attract) a lot of new customers.

31. Everyone loved the marketing campaign but, unfortunately, nobody ________________ (buy) the product!

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PATHWAYS Listening, Speaking, & Critical Thinking, 2e Level 1: Unit Test

Name: ________________________

SPEAKING SKILL: Clarifying

Complete each conversation with a phrase that uses the word in parentheses.

32. A: So, are you saying we need to spend more money on advertising?
B: No, ________________ (explain). I think we need to spend the same amount, but in different ways.

33. A: I think marketing is one of the most important things a company does.
B: I agree, but our marketing department is downsizing. ________________ (other), it’s going to get smaller.

34. A: I don’t understand what you mean by ‘pop-up ads.’

B: ________________ (way). It’s when ads suddenly appear on your phone or computer screen.

SPEAKING TASK
Read the question. Spend 15 seconds thinking about how to respond. Then speak for up to 45 seconds.

35. What kind of marketing makes you want to buy a certain product? Something funny? Famous people? A lot of
information? Give some examples of products or services you bought because of marketing.

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UNIT 3: THE MARKETING MACHINE

Answer Section

1. ANS: A PTS: 2 REF: Lesson A TOP: Vocabulary

2. ANS: B PTS: 2 REF: Lesson A TOP: Vocabulary
3. ANS: A PTS: 2 REF: Lesson A TOP: Vocabulary
4. ANS: A PTS: 2 REF: Lesson A TOP: Vocabulary
5. ANS: B PTS: 2 REF: Lesson A TOP: Vocabulary
6. ANS: A PTS: 2 REF: Lesson A TOP: Vocabulary
7. ANS: B PTS: 2 REF: Lesson A TOP: Vocabulary
8. ANS: visual

PTS: 2 REF: Lesson B TOP: Vocabulary MSC: AWL

9. ANS: achieve

PTS: 2 REF: Lesson B TOP: Vocabulary MSC: AWL

10. ANS: energy

PTS: 2 REF: Lesson B TOP: Vocabulary MSC: AWL

11. ANS: design

PTS: 2 REF: Lesson B TOP: Vocabulary MSC: AWL

12. ANS: attract

PTS: 2 REF: Lesson B TOP: Vocabulary

13. ANS: B
[PWLS1_U3_Track1.mp3]

PTS: 3 REF: Lesson A | Lesson B TOP: Listening for Main Ideas

14. ANS: A
[PWLS1_U3_Track1.mp3]

PTS: 3 REF: Lesson A | Lesson B TOP: Listening for Main Ideas

15. ANS: B
[PWLS1_U3_Track1.mp3]

PTS: 3 REF: Lesson A | Lesson B TOP: Listening for Details

16. ANS: C
[PWLS1_U3_Track1.mp3]

PTS: 3 REF: Lesson A | Lesson B TOP: Listening for Details

17. ANS: A
[PWLS1_U3_Track1.mp3]

PTS: 3 REF: Lesson A | Lesson B TOP: Listening for Details

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18. ANS: A
[PWLS1_U3_Track1.mp3]

PTS: 3 REF: Lesson A | Lesson B TOP: Listening for Details

19. ANS:
For example

[PWLS1_U3_Track2.mp3]

PTS: 3 REF: Lesson A TOP: Listening Skill

20. ANS:
such as

[PWLS1_U3_Track3.mp3]

PTS: 3 REF: Lesson A TOP: Listening Skill

21. ANS:
like

[PWLS1_U3_Track4.mp3]

PTS: 3 REF: Lesson A TOP: Listening Skill

22. ANS:
such as

[PWLS1_U3_Track5.mp3]

PTS: 3 REF: Lesson A TOP: Listening Skill

23. ANS: B PTS: 3 REF: Lesson B TOP: Pronunciation
NOT: PWLS1_U3_Track6.mp3
24. ANS: A PTS: 3 REF: Lesson B TOP: Pronunciation
NOT: PWLS1_U3_Track7.mp3
25. ANS: C PTS: 3 REF: Lesson B TOP: Pronunciation
NOT: PWLS1_U3_Track8.mp3
26. ANS: C PTS: 3 REF: Lesson B TOP: Pronunciation
NOT: PWLS1_U3_Track9.mp3
27. ANS: B PTS: 3 REF: Lesson B TOP: Pronunciation
NOT: PWLS1_U3_Track10.mp3
28. ANS: A PTS: 3 REF: Lesson B TOP: Pronunciation
NOT: PWLS1_U3_Track11.mp3
29. ANS: advertised

PTS: 3 REF: Lesson A TOP: Grammar

30. ANS: attracted

PTS: 3 REF: Lesson A TOP: Grammar

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31. ANS: bought

PTS: 3 REF: Lesson A TOP: Grammar

32. ANS: let me explain

PTS: 3 REF: Lesson A TOP: Speaking Skill

33. ANS: In other words

PTS: 3 REF: Lesson A TOP: Speaking Skill

34. ANS: Let me put it another way

PTS: 3 REF: Lesson A TOP: Speaking Skill

35. ANS:
Answers will vary.

PTS: 10 REF: Lesson A | Lesson B TOP: Speaking Task: Free Speaking

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