SILO ART TRAIL

Stage 2
to Mildura

12 new artworks
18 silos

Sea Lake across 4

Lascelles local councils
Hopetoun

Rainbow
Birchip
Beulah

region of 31796km2
Whycheproof
Jeparit
Warracknabeal
Charlton
to Adelaide Nhill
Donald

Kaniva
Dimboola Minyip to Bendigo connecting 5
Goroke
major highways
Rupanyup

to Naracoorte

to Melbourne
Edenhope
to Melbourne
Silo sites shown are indicative only and may change depending on site suitability investigations and negotiation with Graincorp and private owners
 SILO ART TRAIL
Stage 2
12 new artworks
BACKGROUND
18 silos
project management company Juddy Roller.
The project brought together street artists from around the world to create a giant outdoor gallery.
The initial six sites along the Silo Art Trail have attracted State, National and International visitors. It has
acted as a stimulus for businesses in a region traditionally reliant on, and greatly impacted by the agricultural
industry.

STAGE 2
Following the success of the Silo Art Trail initiative of the Yarriambiack Shire Council, discussions were
instigated by Yarriambiack to how best strengthen the “Trail” in view of sporadic random silo art appearing
around the country.

This project proposes an additional 12 silo art installations,

creating a total of 18 silos encompassed by the
“Silo Art Trail” name and branding.

Total Project Cost: $1.1M

 SILO ART TRAIL
Stage 2
12 new artworks
CROSS-COUNCIL COLLABORATION 18 silos
An initial cross-council meeting was hosted by across 4
Wimmera Mallee Tourism on July 21 2017 to discuss local councils
the potential of extending the Silo Art Trail across
LGA borders in order to build a stronger regional
tourism product.
Representatives from Hindmarsh, West Wimmera
and Buloke shires were invited by Yarriambiack
Shire to express interest in being involved in an
extension of the Silo Art Trail, and to be briefed on
the methodology and ethos surrounding the
current trail concept.
The proposal to extend the trail into a regional
product was received very positively by all present.
Wimmera Mallee Tourism, on behalf of the four
Shires, have continued project planning for Stage 2
of the Silo Art Trail
SILO ART TRAIL
Stage 2
This proposal presents a truly 12 new artworks
regional project covering: 18 silos
across 4
- 4 councils, local councils

- bringing benefits to a region of bringing benefit to a

31796km2 (14% of Victoria) region of 31796km2

- encompassing 31 rural townships.

Economic Impact (current silos)
Site Visitors pa Est Exp $M
Brim 27,664 3.4
Lascelles 22,464 2.8
Rosebery 12,116 1.5
Rupanyup 57,875 7.2
Sheep Hills 29,000 3.6
Patchewollock 13,000 1.6
Source: Road/Carpark counters, REMPLAN
 SILO ART TRAIL
Stage 2
The proposed sites for the 12 new 12 new artworks
to Mildura
artworks have been strategically
18 silos
selected to create 5 touring routes
KEY
feeding into the exisiting Silo Art across 4
exisiting Silo Art Trail

Western link
Trail. local councils
Southern Link
These routes will connect:
Eastern Links
- Western Highway
Northern Link Sea Lake
region of 31796km2
Town enroute - Wimmera Highway
Proposed sites
Lascelles
- Henty Highway
Hopetoun connecting 5
- Sunraysia Highway
major highways
Rainbow
- Calder Highway
Birchip
Beulah

Whycheproof Drawing visitors from major

Jeparit
Warracknabeal
tourism destinations:
Charlton
to Adelaide Nhill - Melbourne
Donald
- Adelaide
Kaniva
Dimboola Minyip to Bendigo
- Limestone Coast
- Mildura
Goroke Rupanyup - Echuca
- Swan Hill
to Naracoorte
- Bendigo
to Melbourne
Edenhope
to Melbourne

Silo sites shown are indicative only and may change depending on site suitability investigations and negotiation with Graincorp and private owners
 SILO ART TRAIL
Stage 2
BUILDING ON THE BRAND 12 new artworks
18 silos
The original “Silo Art Trail” has built a strong
domestic and international brand. across 4
local councils
Stage 2 of the project will capitalise on this
established brand and strengthen it through new bringing benefit to a
artwork installations across the broader region. region of 31796km2

This will secure Victoria and the Wimmera Mallee connecting 5

region as the "Home of Silo Art" in Australia, major highways
setting it apart from other regions around the
country that are now trying to emulate what was
started the Yarriambiack Shire.
 SILO ART TRAIL
Stage 2
BRAND EXPOSURE (current statistics for Silo Art Trail) 12 new artworks
18 silos
Facebook Instagram across 4
local councils
total followers: 23 000 total followers: 7 500
region of 31796km2
total likes: 22 000 total likes: 39 298
connecting 5
average facebook review/rating: 4.9 out of 5 major highways

Weekly Visitor Numbers

Brim: 1 064 Rupanyup: 2 226

Lascelles: 854 Sheep Hills: 1 120

Rosebery: 462 Patchewollock: 490