A Basic Guide To Cosmetic Formulation

A Basic Guide to
Cosmetic &
Toiletry Development
John Woodruff
john.woodruff@creative-developments.co.uk 1
A Basic Guide to
Formulating Cosmetics & Toiletries
What is a cosmetic?
Understanding product briefs
From concept to product formulation
Sources of information
EU cosmetic regulations
The global marketplace
Cost effective formulation
Product stability & preservation
Example formulation techniques
A Basic Guide to
What is a cosmetic?
What is a cosmetic product?
European Regulations specify 6 functions for

cosmetic products, namely:-
to perfume
to clean
to change the appearance
to protect
to keep in good condition
to correct body odours
To perfume
Perfume
Toilet waters These products
should
Mists & sprays
not penetrate the skin
Aromatherapy preparations but perfume
compounds
Bath additives
including essential
Shower gels oils may do so.
Deodorants
Body lotions
To clean
Soap These products should

Syndet bars not penetrate the skin
but they do affect the
Bath additives skin surface (Stratum
Shower gels corneum – SC), they
Cleansing emulsions can remove skin lipids,
affect skin barrier
Scrubs properties, increase
Cleansing masks cell turn
- over, change
pH & cause loss of
Shampoos moisture
To change the appearance
Decorative cosmetics
Foundation creams
These products should
Blushers not penetrate the skin.
Lipsticks & eye shadows
Fake tans
Cover fine lines & wrinkles
Plump out fine lines & wrinkles*
Freeze facial muscles* *These products need
DHA tanning* to penetrate the S.C.
Skin lightening*
To protect
Sun protection
Barrier creams These products should
Antiseptic washes not penetrate the skin.
Anti-oxidants*
Protect immune system* *These products need
to penetrate the S.C.
To keep in good condition
Moisturise
NMF = Urea, cholesterol,
Occlusive film sodium lactate, lactic acid,
Humectants amino acids, phospholipids,
sodium PCa, water
NMF*
Anti-oxidants* *Generally these
Support immune system* products need to
penetrate the S.C.
Plump out fine lines & wrinkles*
To correct body odours
Deodorants
These products should
Antiperspirants not penetrate the skin.
Cleansing*
*These products may
e.g.washing affect the S.C.
Field of application
The field of application of cosmetics is to

one or more of the following:
the epidermis
the hair system
the nails
the lips
the external genital organs
the teeth
the mucous membranes of the oral cavity
A Basic Guide to
Field of
Application –
anywhere
visible, with
or without
swimming costumes
A Basic Guide to
What is a cosmetic?
A Basic Guide to
The Brief
A clear concise document produced by the
marketing department after extensive
market research with intended claims
clearly defined.
Or
Woolly description full of pitfalls like
“Natural” & “Organic” and claims changing
as new ideas occur to originator.
A Basic Guide to
The Packaging
Already identified and selected as the
ideal pack form to contain and deliver the
product.
Or
To be decided!
Usually after 2 months stability testing on a
product with a quite unsuitable rheology for the
final pack choice.
A Basic Guide to
The Bench Mark
An exciting & innovative product with clear
functional benefits & with a similar selling price to
the product required.
Or
Two or three totally different products, all 3x the
selling price of the product required.
Does the bench mark meet the product
requirements?
Claims, market niche, legislation?
A Basic Guide to
The Time Table
A program agreed between all concerned,
allowing sufficient time for formulation, testing and
proceeding to manufacture via pilot scale batches.
Or
Marketing has a slot promised by a major store 5
months ahead. That is plenty of time surely!
Remember formulations can fail at any
stage.
Tip
Read the brief and also read between the

lines:
If “natural” claims then reduce non-naturals
to a minimum & no animal ingredients
If “organic” avoid all proscribed ingredients
E.g. Ethoxylated materials
Most preservatives / colours / minerals /
petroleum-based materials etc.etc.
Tip
Read the brief and also read between the lines:

If one customer, obey special requirements
If for sensitive areas, mucous membranes etc.
avoid unsuitable colours & preservatives
Mucous membranes
in the vicinity of the eyes
on the lips
in the oral cavity
on the external genital organs
Tip
Read the brief and also read between the lines:
Identify target consumer
Young – greasy, acne
Cleanse, tone & leave alone
Old – mature, dry, sensitive, lacking radiance &
resilience
Cleanse, desquamate, moisturise, cover up
Middle – combination skin
Protect & moisturise
A Basic Guide to
What is a cosmetic?
Sources of Information
Look at the bench mark & competitors products?

Do they deliver their claims?
If so how?
cosmeticsdesign-europe.com
Chemidex.com
Cosmeticsbusiness.com
Suppliers representatives & web sites
Trade press & relevant articles
Conference presentations
Patent literature
Text books
A Basic Guide to
What is a cosmetic?

The Regulations
Ignore at your peril

EU 76/768/EEC – The 7th Amendment
And all subsequent amendments

The Cosmetic Products (Safety)
Regulations 2004 SI 2185
Customer-specific requirements
e.g. Boots GR-10
The Regulations
EU 76/768/EEC – The 7th Amendment

It lists those materials that cosmetics must not
contain
Those materials subject to restrictions in field of
application and/or maximum allowed %
A positive list of colours
A positive list of antiperspirant materials
A positive list of preservatives
A positive list of UV absorbers
Mucous membranes
Be aware
More prone to irritant reactions
Restrictions on colours
Restrictions on preservatives
More stringent microbial rules
Only ingestible products i.e.those with
A.D.I., should be applied to the lips

Tip - match pH to area of application e.g.
Eyes are 7+/- 0.2 / Skin is ~5.3
A Basic Guide to
What is a cosmetic?

Formulating Cosmetics & Toiletries for the
Global Marketplace
EU / USA / Japan / Brazil etc.
Each area has own regulations
Particularly affecting
Colours
Preservatives
Antiperspirants
Sunscreens
Also
Labelling
Names of ingredients
A Basic Guide to
What is a cosmetic?
Cost effective formulation of
Cosmetics & Toiletries
Start with current material inventory
Don’t add cost without adding value

Colin Hession
Keep it simple – but effective
Look at methods of production
Process plant availability
Heating costs / cooling costs / mixing costs
/ processing time costs
Fill using current machinery
Tip
Think commercially
Use materials that are already in current stock
wherever possible
Use laboratory mixing equipment which
represents that available in the factory
Think of the likely batch sizes
Can they be made with existing equipment?
If there is a problem can the formula be revised?
Can the product be filled with existing equipment?
Tips
Use laboratory mixing equipment which

represents that available in the factory
Tips
Use laboratory
mixing equipment
which represents
that available
in the factory
A Basic Guide to
What is a cosmetic?

Example formulation Techniques
Stability and preservation of
Preservative choice affected by
Regulations
Type of product
Leave-on or Wash-off?
pH of product
pH < 6 / pH > 7
Other ingredients
Parabens inactivated by ethoxylates
Phenoxyethanol thins many emulsions
Stability and preservation of
Stability checking is essential
Minimal requirements are stability testing at 4C /
RT / 40C for 3 months plus light where applicable
45C used by some companies
Freeze / thaw cycles
Test in final packaging
A product should remain stable for minimal 36 months at
RT
Continuing preservative efficacy over testing period is
essential
PAO = Period After Opening – depends on product type
and packaging
Tip
Decide which preservatives can or cannot be

used
Talk to marketing. Talk to microbiologist
The choice could affect your product stability
Make selection of perfume a priority
Talk to marketing and talk to the supplier
The choice could affect your product stability
If possible incorporate these two items in
development samples from the outset
A Basic Guide to
Formulation Techniques
A Basic Guide to
Cosmetic functions
to perfume
to clean
to change the appearance
to protect
to keep in good condition
to correct body odours
A Basic Guide to
Functional products are those for which a
claim can be made, and which meet that
claim.
They consist of the vehicle and the active
ingredient(s).
The two parts must be compatible and the
final product must be pleasant to use.
Claims substantiation
All proposed claims and methods of

substantiation should be agreed at the start of
product development so that a clear justification
of claims can be provided from controlled
laboratory trials.
User trial results (responses from 50 people) or
raw material data or a combination of the above
can be used.
From Boots document to own label suppliers
Functional skin care
The vehicle and the active ingredient(s).

The two parts must be compatible and the
final product must be pleasant to use.
Which comes first?
Depends on many factors
Product form
Packaging
Claim
A Basic Guide to
To keep in good condition
Remove dead skin cells
Protect from UV radiation
Support immune system
Protect from free radical species /ROS
Replace lost lipids
Moisturise
A Basic Guide to
Narrowing the choice
Cost
Supporting the claim
Check that claim support data is realistic and believable
Will the product support the level of use on which claims
data is based?
Compatibility with vehicle
Compatibility with packaging
Safety assessment
Patent search
To keep in
good
Remove dead skin cells
condition
Wash
Scrub
Tape stripping!
Peels including enzymes e.g. Papain
Alpha hydroxy acids – AHAs
Glycolic acid / citric acid / lactic acid / malic acid
/ salicylic acid
Fruit acids
AHAs: Selecting the active
Glycolic acid / citric acid / lactic acid / malic acid / salicylic acid
Proprietary mixtures e.g. Acifructol Complex ex Gattefosse
Aqua (Water)
Citric Acid
Citrus Grandis (Grapefruit) Fruit Extract
Citrus Medica Limonum Extract
Lactic Acid
Malic Acid
Propylene Glycol
Solanum Lycopersicum (Tomato) Extract
Vaccinium Myrtillus (Bilberry) Extract
AHAs: Safety & legal issues
The CIR Expert Panel concluded that glycolic and lactic
Acid are safe for use in cosmetic products at
concentrations <10%, at final formulation pH >3.5
Boots recommendations
Glycolic acid must be less than 4% in formula and
pH of final product must be > 3.8.
Lactic acid must be less than 2.5% in formula and
pH of final product must be > 5.
If total AHAs are more than 4% then wording
must appear on pack recommending
consumers use products with AHAs in
conjunction with sunscreen products.
AHAs: Selecting the active
Possible choice
Glycolic acid
Plus proprietary mixture
Combines effectiveness with natural claims
AHAs: Designing the vehicle
Parameters
pH 4 – 5
Electrolytes
Low oil content
Penetration required
Possible forms
o/w emulsion
foaming mousse
light scrub
AHAs: Designing the vehicle
o/w emulsion
Emulsifier suitable for pH 4 – 5
Oil or ester resistant to acid hydrolysis
Penetration enhancer ?
Balance efficacy against safety
Urea or ethoxydiglycol
Or soften SC with emollients
Anti-irritation ingredient e.g. Bisabolol
Perfume / Preservatives / Rheology modifier
AHAs: Possible formulation
3.00% Glyceryl stearate
1.00% PEG-100 stearate
3.00% Caprylic / capric triglyceride
1.00% Paraffinum liquidum
Aqua to 100%
0.05% Disodium EDTA
2.50% Glycolic acid
3.00% Mixed fruit acids
5.00% Ethoxydiglycol
0.50% Bisabolol
0.20% Xanthan gum
Fragrance
Preservatives e.g. Methyl + propyl paraben
pH adjusted to 3.8 – 4.3
To keep in
good condition Protect from solar radiation
Why we should do so!
To keep in
good
Protect from solar radiation
condition
Sunscreen Actives
Organic screens
Less expensive
Well known properties & technology
But possible irritation
Possibly unstable
Product / pack interactions
Inorganic
Safe
Broad spectrum
But whitening on skin
Drag on application
UV Protect: Selecting the active
Dependent on
Required SPF
Is UVA protection required?
Intended market – legislation?
Intended vehicle & pack form
Clear gel
o/w emulsion
w/o emulsion
Oil
Spray
UV Protect: Selecting the active
Possible answer
Organic UV absorber
plus inorganic dispersion
Not suitable for oil or clear gel
e.g. Ethylhexyl methoxycinnamate – UVB
TiO2 dispersion in oil phase to extend UV
protection into UVA or
ZnO dispersion for increased UVA
protection
UV Protect: Designing the vehicle
Design parameters
pH
ZnO approx 8
Effect of inorganic dispersion aid
Solubility of active
Skin penetration not wanted
Water-resistant
Pleasant to apply
UV Protect: Possible formulation
3.00% Propylene Glycol Dicaprylate
2.00% Ethylhexyl Palmitate
5.00% Ethylhexyl Methoxycinnamate
1.50% Dimethicone &/or cyclopentasiloxane
0.50% Potassium Cetyl Phosphate
12.50% Titanium Dioxide dispersion in oil
3.50% Cera Alba (Beeswax)
3.50% Sorbitan Palmitate
Aqua (Water) to 100%
2.00% Hydroxypropyl Starch Phosphate
2.00% Magnesium Aluminum Silicate + silica
3.50% Polysorbate 20
0.30% Sodium Lactate
Fragrance / Preservatives
To keep in
good
condition
Abstract USP 6,843,995
The invention relates to a cosmetic preparation
containing an active complex comprised of an
extract from truffles (Tuberaceae) in a
cosmetically acceptable gel while being stabilized.
A preferred active complex is one that additionally
contains a champagne product. Cosmetic
preparations containing this active complex lead
to an improved stimulation of the immune
system, an improved regenerative effect and thus
to an improved balance in the ecosystem of the
skin.
Possible formulation
Truffles
Champagne
To keep in
good
Protect against free radicals
condition
Anti- oxidants
Vitamin E - Tocopherol
Vitamin C – Ascorbic acid & ascorbyl compounds
Ferulic acid
Superoxide dismutase
BHT / BHA / Propyl gallate / Thio compounds
Numerous plant extracts e.g.
Lycopene from tomatoes
Rosmarinus officinalis (Rosemary) extract
Camellia sinensis (Green tea) extract
Punica granatum (Pomegranate) extract
Rubus idaeus (Raspberry) leaf extract
Salix nigra (Willow) bark extract
To keep in
good
Replace lost lipids
condition
As skin ages the ceramide content of the SC
decreases.
Ceramides, cholesterol and fatty acids are
effective in restoring lost lipids and the barrier
functions of the skin.
Ceramides AKA Sphingosines (9 identified)
Fatty acid = linoleic acid particularly effective
Together with cholesterol, lamella structures are

formed, which penetrate upper SC.
To keep in
good
Moisturise
condition
There is a water - gradient from the lower levels of the
skin to its surface where it evaporates as transepidermal
water loss (TEWL)
There is a decrease in moisture content from the base
layers to the surface (70%- >10%)
As skin ages it loses more moisture but all skin may be
subject to increased moisture loss through
environmental conditions
Moisturising is the basic requirement for nearly all skin
care products
Moisturise
Select the active

The choice of moisturising ingredients is
very wide
Petrolatum & other oils & fats form an
occlusive film, virtually preventing TEWL
Lanolin has moisture holding properties
and can penetrate upper SC
Moisturise
Select the active

Glycerin & other hygroscopic humectants
attract water to themselves; with more moisture
on the skin there is a reduction in loss through
evaporation
Proteins hold moisture and are substantive to
skin
NMF duplicates the skin moisturising system
Lamellar structures penetrate SC, restoring its
natural barrier properties
1,2,6-Hexanetriol Chitosan Lauroyl Glycinate Lactose PEG-8
2,3-Butanediol Chitosan PCA Lauryl Methyl Gluceth-10 Hydroxypropyldimonium
PEG-9 Chloride
Moisturising
Acetamide MEA
Adansonia Digitata Fruit Extract
Adenophora Stricta Root Extract
Cholesterol/HDI/Pullulan CopolymerLupine Amino Acids
Choline Chloride
Copper PCA
Lysine PCA
Maltitol
PEG-90
Polyamino Sugar Condensate
Polyglyceryl Sorbitol
Agarose Corn Glycerides Manganese PCA Polyglyceryl-10 Dipalmitate
Alanyl Glutamine Diglycerin Mannitol Polyglycerylmethacrylate
Albatrellus Confluens (Mushroom) Extract
Dimethyl Imidazolidinone MEA-Hydrolyzed Silk Potassium Lactate
Albumen Extract Dimethylsilanol Hyaluronate Menthyl PCA Potassium PCA
Alcaligenes Polysaccharides Erythritol Methoxy PEG-10 PPG-10 Methyl Glucose Ether
Algae Ethoxydiglycol Oleate Methoxy PEG-100 PPG-20 Methyl Glucose Ether
Aloe Andongensis Extract Ethylhexyl PCA Methoxy PEG-16 PPG-24-PEG-21 Tallowaminopropylamine
Aloe Andongensis Leaf Juice Fructose Methoxy PEG-40 PPG-6-Sorbeth-245
Aloe Arborescens Leaf Protoplasts Glucamine Methyl Gluceth-10 PPG-6-Sorbeth-500
Aloe Barbadensis Leaf Juice Gluconic Acid Methyl Gluceth-20 Propylene Glycol
Alpha-Glucan Oligosaccharide Glucosamine Orange Peel Wax Saccharide Hydrolysate
Amidinoproline Glucose Panthenol Saccharide Isomerate
Anserine Glucose Glutamate PCA Saccharomyces Lysate Extract
Arginine PCA Glucuronic Acid PEG-10 Sesame Amino Acids
Bacillus/Rice Bran Extract/Soybean Extract
Glycereth-12
Ferment Filtrate PEG-10 Propylene Glycol Sodium Aspartate
Backhousia Anisata Leaf Extract Glycereth-20 PEG-100 Sodium Behenoyl Lactylate
Banksia Spinulosa Flower Extract Glycereth-26 PEG-12 Sodium Cocoyl Lactylate
Benzyl Hyaluronate Glycereth-7 PEG-135 Sodium Glucuronate
Bidens Pilosa Extract Glycereth-7 Caprylate/Caprate PEG-14 Sodium Lactate
Bifida Ferment Extract Glycerin PEG-15 Butanediol Sodium PCA
Bifida/Soybean Extract Ferment Glycol PEG-16 Sorbeth-20
Bis-hydroxyethyl Tocopherylsuccinoylamido
HexacosylHydroxypropane
Glycol PEG-18 Sorbeth-30
Bis-PEG-18 Methyl Ether Dimethyl Silane
Hydrogenated Honey PEG-180 Sorbeth-40
Bittern Hydrogenated Starch Hydrolysate PEG-2 Lactamide Sorbeth-6
Bixa Orellana Seed Oil Hydrolyzed Corn Starch PEG-20 Sorbitol
Black Strap Powder Hydrolyzed Wheat Protein/PEG-20 Acetate
PEG-200Copolymer Sucrose
Butyl Ethyl Propanediol Hydroxyethyl Sorbitol PEG-240 TEA-Lactate
C30-45 Alkyl Methicone Hydroxypropyltrimonium Honey PEG-32 TEA-PCA
Calcium Fructoborate Inositol PEG-4 Trehalose Dihydrate
Calcium PCA Lactamide MEA PEG-40 Urea
Caprylyl Glycol/Glycerin/Polyacrylic Acid
Lactamidopropyl
Copolymer Trimonium ChloridePEG-55 Urea-D-Glucuronic Acid
Carnitine HCI Lactic Acid PEG-6 Xylitol
Caryocar Coriaceum Seed Oil PEG-60 Xylitylglucoside
john.woodruff@creative-developments.co.uk
Cellulose Succinate PEG-75 Yeast Polysaccharides
65
Moisturise
The brief
Target skin type & area of application
Claims
The cost
Petrolatum / glycerin etc are cheap
Ceramides / yeast ferments etc are
expensive
Botanicals have consumer appeal
Moisturise

The pack form
Spray / bottle / tube / jar
The vehicle
Gel / lotion / cream
Other actives
Multi-functional
Moisturise
If a gel
What thickening system?
Carbomers / cellulose / mineral /
alginates?
pH restraints?
Clarity required?
Oils & Fragrance create problems

Compatibility issues?
Moisturise
If a gel
What thickening system?
Exposed to light?
Photo-degradation
Thinning and/or discolouration

Preservative system?
Mixing requirements?
Heating / cooling / high shear / slow

mixing
Moisturise
Select gel form
Carbomer
pH 5.5- 7.5
No electrolytes
Water- soluble actives
Chelate ions
Protect against UV
Cold mixing possible
High shear not required
Moisturising gel
Carbomer based
Chelate + UV Absorber (EDTA2Na +B4)
+ Neutraliser (e.g. NaOH or TEA or AMP)
+ Preservative system (e.g. Parabens)
Humectant (e.g. Glycerin or PG or Sorbitol)
Active e.g.
Aloe barbadensis leaf juice
Hydrolysed wheat protein
Moisturise
If a lotion
What emulsifying system?
Anionic / cationic / non
- ionic
w/o or o/w or w/Si/w
pH restraints?
Fragrance / polar & non - polar oils
Stability
Mixing requirements
Heating / cooling / high shear / slow mixing
Moisturise
If a cream
Anionic / cationic / non
- ionic
w/o or o/w or w/Si/w
pH restraints?
Stability
Use of hydrocolloid
Mixing requirements
Heating / cooling / high shear / slow mixing
Moisturising emulsions
Aqueous Phase
Oil phase
Emulsifier system
Rheological modifier
Preservative system
Active ingredients
Fragrance
Aqueous Phase
Humectant / Moisturiser – CTFA makes no difference but JW
thinks of humectants as hygroscopic materials used as much
to keep the product moist as for moisturising skin.
Humectants
Glycerin / Sorbitol / Propylene glycol / Polyethylene glycol
(PEG) & various sugars
Moisturisers
Innumerable – 398 from Acetamide MEA to Zymomonas
Ferment Extract in CTFA Dictionary, including sea water!
Actives
Most actives are water-soluble
Preservative system
Oil Phase: Selecting the emollients: Cognis
Cascading theory
means select a
number of emollients
so that the sensorial
feel is spread
throughout the time
of application.
Cosmetics should feel
good!
Oil Phase: Selecting the emollients: Degussa
surface tension [mN/m] PP = pour point, CP = cloud No. INCI Name PP (CP) [°C]
33 point
1 Cyclopentasiloxane <-30
32 20 2 Diethylhexylcarbonate <-30
8 3 Isopropyl Myristate 8
9
31 12 14 21 23 24 4 Hexyl Laurate -11 (-2)
11 17 5 Isopropyl Palmitate 14
30 7
13 18 6 Decyl Cocoate 16
29 5 6 7 Ethylhexyl Palmitate 1
4 10 15 19
3 8 C12-15 Alkyl Benzoate -6
28 9 Ethylhexyl Stearate 8
2
27 caring, rich 10 Cetearyl Ethylhexanoate 0 (2)
11 Cetyl Ethylhexanoate -2 (5)
26 12 Decyl Oleate -6 (4)
13 Cetearyl Isononanoate 9 (12)
25
light,
light, fresh
fresh 14 Isocetyl Palmitate 0
24 15 Caprylic/Capric Triglyceride -4
16 Cetyl Dimethione 14 (18)
23 16 17 PPG-3 Myristyl Ether 0 (3)
18 Mineral Oil -19
22
25 19 Octyldodecanol -30 (-20)
21 20 Avocado Oil < -30
22 21 PPG-11 Stearyl Ether -11 (-1)
20 22 Dimethicone 0 (13)
19 23 PPG-14 Butyl Ether < -30
1 24 Triisostearin < -30
18 25 Cetyl Dimethione -5
Size of circles: proportional to spreadability
17
2 10 viscosity [mPas] 100 Color of circles: polar non-polar
Oil Phase
Watch out for
Rancidity
Oil phase incompatibilities e.g.
Waxes crystallising
Dimethicone / Mineral oil
Melt & mix oil phase together; is it clear? Does
it stay homogenous when cooled?
Dragging / greasiness / odours

Anionic
o/w
More commonly associated with cleansing
surfactants
SLS - irritant
TEA-Stearate – OK for cleansers / not leave-on
Potassium cetyl phosphate – forms liquid
crystals, worth attention

Cationic
w/o
More commonly associated with hair
conditioning
Irritancy concerns
However at least one material supplier is
promoting their use with the following claims:-
Cationic O/W emulsifier based on renewable raw
materials with excellent emulsifying properties
Cationic
Excellent emulsification behaviour
Light emulsions, matte finish
Powdery, smooth and dry skin feel after
application
Low greasiness, stickiness or tack
Inherent moisturisation
Substantive to skin
Extraordinary and unique skin feel

Non-ionic
o/w or w/o
Selection using HLB system possible
Sorbitan esters / ethoxylated pair
e.g. Sorbitan stearate / Polysorbate
- 20
Alkoxylated alcohols
e.g. Ceteareth
- 20
But move against ethoxylates!
Recent introductions of sucrose esters and

understanding the benefits of liquid crystal
formation is driving new formulations
Benefits of liquid crystal formation
Water, fatty acids,

cholesterol,
triglycerides and
ceramides form the
lamellar (layered) gel-
like lipid system of the
horny layer.
Non-ionic liquid crystal forming emulsifiers

Cetearyl glucoside
Cetearyl olivate / Sorbitan olivate
Sucrose cocoate / Sorbitan stearate
Sorbitan stearate / Sorbityl laurate
Cetearyl polyglucoside
Polyglyceryl-3 methylglucose distearate
Cetearyl polyglucoside / polyglyceryl-2
dipolyhydroxystearate
Liquid crystals are
states of matter that
exist in between the
solid and the ordinary
liquid phase. The main
characteristic of the
phase is the existence
of partial ordering
(positional and
orientational) like that
of the crystal phase but
the phase has the
ability to flow like a
liquid.
Oil Phase
Refer to Cognis cascading theory of emollients
Degussa selection chart
Cyclopentasiloxane stops soaping up
Vegetable oils are polar (& popular)
Capric/caprylic triglyceride is good stuff
Cetyl or cetearyl alcohol and/or glyceryl
stearate helps stabilise LC structures
Rheology modifier
Xanthan gum
Minerals – e.g. Bentonite / Veegum / Laponite
Carbomer
Acrylates copolymer
Sclerotium Gum
Mannan
Modified starch
Gum tragacanth
Alginates
Silica
Cellulose derivatives
•Preservative system
•Affected by other ingredients
•pH
•Market trends
•Active ingredients
•Affected by marketing claims
•Other ingredients
•pH
•Fragrance
•No Fragrance / Perfume / Essential Oils
•Affected by named allergens
Moisturising emulsions: possible formulation
7.00% Caprylic/capric triglyceride

2.50% Cetearyl alcohol
5.00% Prunus amygdalus dulcis (Sweet almond) oil
1.50% Cyclopentasiloxane
0.01% Ceramide
0.10% Tocopherol
Aqua (Water) to 100%
0.08% Disodium EDTA
1.50% Cetearyl polyglucoside (emulsifier)
0.20% Xanthan gum
0.50% Niacinamide
5.00% Glycerin
1.00% Sodium PCa
3.00% Aloe barbadensis leaf juice
2.00% Punica granatum (Pomegranate) extract
Preservatives / Fragrance / pH adjusters
DLC Question
A major brand of moisturising lotion lists its
ingredients as

Aqua, Cetyl Palmitate, Glycerin, Paraffinum
liquidum, Petrolatum, Cetyl Alcohol, Glyceryl
Hydroxystearate, Stearic Acid, Steareth 100,
Dimethicone, Octyldodecyl Myristate, Fragrance,
Potassium Hydroxide, DMDM Hydantoin,
Iodopropynyl Butylcarbamate, Tetrasodium
EDTA, Acrylates/C10-30 Alkyl Acrylate
Crosspolymer, Carbomer, Red 4.
DLC Question
Claims are:-
Softens and smoothes for radiant skin.
Light, Non - Greasy Formula.

Dermatologist Tested.
Non - Comedogenic (Won't Clog Pores).

Moisturizes- Penetrates quickly, providing your skin with
immediate surge of active moisture to soothe dryness
without greasy feel.
Improves- Helps your skin replenish its own essential
fluids so skin is softer, smoother and more supple.
Restores- Works like the essential fluids abundant in
young skin to help restore skin to its natural beauty and
diminish the appearance of fine lines and wrinkles.
DLC Question
Using your knowledge of

ingredients briefly describe the function of
each ingredient in this product, give your
best guess for the % by weight of the
individual ingredients and in no more than
100 words write a label description of the
properties of this product aimed to sell it to
a consumer.
DLC Question
Aqua Octyldodecyl Myristate
Cetyl Palmitate Fragrance
Glycerin Potassium Hydroxide
Paraffinum liquidum DMDM Hydantoin
Petrolatum Iodopropynyl
Butylcarbamate
Cetyl Alcohol Tetrasodium EDTA
Glyceryl Hydroxystearate Acrylates/C10-30 Alkyl
Stearic Acid Acrylate Crosspolymer
Steareth 100 Carbomer
Dimethicone Red 4
DLC Question
It is your task as head of product development to

reformulate this product in order to make strong
moisturising claims and to avoid using materials
that are no longer perceived as appealing to
consumers. There are no financial restraints on
the material costs.
Finally, list the reformulated product ingredients
in descending order of concentration, show their
approximate % in the new formula and rewrite
the label copy to appeal to the target consumer.
If you get it right!
And if you get it wrong!

A Basic Guide To Cosmetic Formulation

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A Basic Guide To Cosmetic Formulation

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A Basic Guide to

European Regulations specify 6 functions for

Soap These products should

The field of application of cosmetics is to

the hair system

the external genital organs

the mucous membranes of the oral cavity

Read the brief and also read between the

Read the brief and also read between the lines:

Look at the bench mark & competitors products?

Understanding product briefs

From concept to product formulation

Ignore at your peril

And all subsequent amendments

EU 76/768/EEC – The 7th Amendment

More stringent microbial rules

Only ingestible products i.e.those with

A.D.I., should be applied to the lips

Understanding product briefs

From concept to product formulation

Don’t add cost without adding value

Use laboratory mixing equipment which

Understanding product briefs

From concept to product formulation

Decide which preservatives can or cannot be

All proposed claims and methods of

The vehicle and the active ingredient(s).

Why we should do so!

Rosmarinus officinalis (Rosemary) extract

Camellia sinensis (Green tea) extract

Punica granatum (Pomegranate) extract

Rubus idaeus (Raspberry) leaf extract

Salix nigra (Willow) bark extract

Fatty acid = linoleic acid particularly effective

Together with cholesterol, lamella structures are

Select the active

Select the active

Narrowing the choice

Oils & Fragrance create problems

Thinning and/or discolouration

Heating / cooling / high shear / slow

What emulsifying system?

What emulsifying system?

What emulsifying system?

What emulsifying system?

Recent introductions of sucrose esters and

Benefits of liquid crystal formation

Water, fatty acids,

Non-ionic liquid crystal forming emulsifiers

7.00% Caprylic/capric triglyceride

Light, Non - Greasy Formula.

Non - Comedogenic (Won't Clog Pores).

Using your knowledge of

It is your task as head of product development to

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