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    This document discusses different types of audiences including primary, secondary, niche, and mass audiences. It emphasizes the importance of understanding the target audience and ensuring there is a gap in the market for a new audience. To categorize audiences, it recommends considering the type of product as well as demographics, which provide quantitative data used to group audiences according to factors like gender, age, education level, and social grade.

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    This document discusses different types of audiences including primary, secondary, niche, and mass audiences. It emphasizes the importance of understanding the target audience and ensuring there is a gap in the market for a new audience. To categorize audiences, it recommends considering the type of product as well as demographics, which provide quantitative data used to group audiences according to factors like gender, age, education level, and social grade.

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    83 views1 page

    Audiences

    Uploaded by

    api-426151649
    This document discusses different types of audiences including primary, secondary, niche, and mass audiences. It emphasizes the importance of understanding the target audience and ensuring there is a gap in the market for a new audience. To categorize audiences, it recommends considering the type of product as well as demographics, which provide quantitative data used to group audiences according to factors like gender, age, education level, and social grade.

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    AUDIENCES

    Who?
     Primary
     Secondary
     Niche – specific, small
     Mass – wide variety, large
    Knowing your TA is important as making sure meeting their audiences need,
    making sure that there is a GAP IN THE MARKET for a new audience.
    Need to know how to categorise. – Through the:
    Type of Product
    Demographics – Provides quantitative data – we can COUNT IT. Data info is
    used to categorise audience into groups (charts and graphs) Gender, race,
    family, urban/rural, education, class, age, nation, ethnicity, region.
    E.g. social grading
    A - Higher management, administrative, professional – e.g lawyer

    B - Intermediate management, administrative, professional – e.g very


    famous chef or baker (Jamie Oliver)
    C1 - Junior Management, administrative, professional- e.g PA to someone
    very high up in their job
    C2 – Skilled Manual workers – e.g school or college teacher
    D – Semi-skilled or unskilled workers- e.g builders, plumers
    E – Unemployed, casual workers, pensioners- e.g students , elderly

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