Republic of the Philippines

PHILIPPINE STATE COLLEGE OF AERONAUTICS

Piccio Garden Villamor, Pasay City, Metro Manila

STAR BOX COFFEE BAR

Submitted by:
Sorianno, Jewel
Tenepere, Cat
Valencia, Kristine
Villanueva, Ronalynne
Vizcarra, Koleen
Zapanta, Thea

October 2018
 Republic of the Philippines
PHILIPPINE STATE COLLEGE OF AERONAUTICS
Piccio Garden Villamor, Pasay City, Metro Manila

Table of Contents

i. Executive Summary………………………………………………………………...1
ii. Description of Products and Services…………………………………………….…1
iii. Technology Considerations………………………………………………………....2
iv. Product/Service Marketplace………………………………………………………3-5
v. Marketing Strategy……………………………………………………………….…6
vi. Organization and Staffing…………………………………………………………..7
vii. Schedule………………………………………………………………………….…7
viii. Financial Projections……………………………………………………………..…8
ix. Findings and Recommendation…………………………………………………..…9

i. Executive Summary
 Republic of the Philippines
PHILIPPINE STATE COLLEGE OF AERONAUTICS
Piccio Garden Villamor, Pasay City, Metro Manila

Star Box Coffee Bar is determined to become a get away from the daily stresses of

life, especially in school since it is located at Philippine State College of Aeronautics, Pasay City.

A comfortable place to chill, read a book or do your homework. Star Box Coffee Bar will

capitalize its proximity on students and workers of Philippine State College of Aeronautics. Star

Box Coffee Bar will offer its customers the best prepared coffee in the area that will be

complimented with pastries.

ii. Description of Products and Services

Star Box Coffee Bar will be selling varieties of coffee, and pastries. Drinks provided

at the Coffee Bar will not just be hot drinks, iced coffee will also be available. The atmosphere of

the Coffee bar will be relaxing, cozy, and friendly for students to feel comfortable on doing their

works, just like at home. Customers should feel welcomed by the staffs, since students and

workers from Philippine State College of Aeronautics would be the only customer of the coffee

bar, since it is located inside the school campus. Employees will be trained to become

enthusiastic all the time to ensure the stress-free feelings of customers once inside the coffee bar.

This will include aspects such as being polite at all times, good eye contact with customers, and

aware of customers around them. They will also be trained to deal with complaints in order to

reduce any negative experiences for customers. Employees will listen to the complaint, show

compassion and try to resolve the issue and if that’s not possible offer a discount or free drink

within reason.

1 Mission
Star Box Coffee Bar will give the customer the satisfaction of being able to do works

and at the same time feel at home with our coffee and pastry products, and additional to that is

the ambiance of the place, approach of the staffs and the over all service of the coffee bar.
 Republic of the Philippines
PHILIPPINE STATE COLLEGE OF AERONAUTICS
Piccio Garden Villamor, Pasay City, Metro Manila

Vision
To be established and trusted as the perfect coffee business partner and to be a leader

in innovation, service and quality.

iii. Technology Considerations

Star Box Coffee Bar will be needing equipment such as air-conditions for the

comfortability of the customers, and music systems for the calming sound inside the coffee bar.

The music system will be provided on each side of the coffee bar, though maintaining the level

of sound for people who just want to relax. The scent inside the coffee bar should also be

maintained and consistent, to give the students and personnel their harmonious and desirable stay

feel at ease. This project will also need machines for coffee and expresso making, blenders for

other varieties of iced coffee, and other materials that will be needing to make varieties of coffee.

Surveillance cameras will be at the inside of the coffee bar, and outside for security purposes.

This will also serve as a track on students if they are not attending their classes and instead

strolling inside the coffee bar.

iv. Product/Service Marketplace

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 Republic of the Philippines
PHILIPPINE STATE COLLEGE OF AERONAUTICS
Piccio Garden Villamor, Pasay City, Metro Manila

Star Box Coffee Bar will be located at the ground level between the Building A and

Building B of Philippine State College of Aeronautics Campus, in line with the covered court

area, taking the available space or lot in the said area for the coffee bar.

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 Republic of the Philippines
PHILIPPINE STATE COLLEGE OF AERONAUTICS
Piccio Garden Villamor, Pasay City, Metro Manila

The floor plan will include a 200 square feet back office and a 2,300 square feet

coffee bar, which will include a seating area with 15 tables, a kitchen, storage area and one

bathrooms. The space in the coffee bar will be approximately distributed the following way--

1,260 square feet (i.e., 55% of the total) for the seating area, 600 square feet (26%) for the

production area, and the remaining 440 square feet (19%) for the customer service area.
This property is located in the middle of the campus buildings for a reason of being

that it will provide more access for students or personnel to go to the coffee bar easily. The

allotted space given is a great location since it is between the two main buildings of the campus

inside the school premises. The coffee bar's open and clean interior design with modern wooden

decor will convey the quality of the served beverages and snacks, and will be in-line with the

establishment's positioning as an eclectic place where people can relax and enjoy their cup of

coffee.

Star Box Coffee will offer its customers the best tasting coffee beverages in the area.

This will be achieved by using high-quality ingredients and strictly following preparation

guidelines. The store layout, menu listings and marketing activities will be focused on

maximizing
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the sales of higher margin espresso drinks. Expresso drinks, brewed coffee and teas

will be sold in the coffee bar. Star Box Coffee will also offer its clients pastries, small salads and

sandwiches.
 Republic of the Philippines
PHILIPPINE STATE COLLEGE OF AERONAUTICS
Piccio Garden Villamor, Pasay City, Metro Manila

Logo:

Every years everyone love to drink coffee, ice coffee, love to eat pastry and

sandwiches. The logo design is simple and elegant. Most people target the market to
 Republic of the Philippines
PHILIPPINE STATE COLLEGE OF AERONAUTICS
Piccio Garden Villamor, Pasay City, Metro Manila

relax and chill out. The coffee drawing means we are selling different types of coffee

because are business focusing in different taste of coffee. The name of the business is

easy to memories with a catchy motto “drink, eat and relax”

v. Marketing Strategy
To achieve the highest goal for the coffee bar, Star Box Coffee bar will provide a

pleasant ambiance for students of Philippine State College of Aeronautics to feel like they are
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doing works and projects in a nice environment. Customers will have the ability to comment or

write down their thoughts or opinions about the topic in one section of the coffee bar or things

they want to improve, with a provided designed board inside the coffee bar. Competitors only

provide simple coffee, while Star Box Coffee will give you variances of coffee and expresso,

depending on your likings and will make you feel like home, in a nice and pleasant way.
Star Box Coffee Bar will be promoted online, and advertise around the televisions on

the campus, with the permission of the officials. Star Box Coffee Bar will also use flyers and

tarpaulins as a part of the advertisement process, and for students to be aware of the business

products.
Varieties of the coffee and pastries will be serve fresh and new everyday with a little

mixture of designs on each product to make it as attractive and mouth-watering as it can. Display

of the available pastries will be seen on the counter, and pictures of different coffees or iced

coffee will be seen on the counter.

vi. Organization and Staffing

The Star Box Coffee Bar service will be needing at least three staffs at the counter,

with an expertise and knowledge on different coffee drinks mixture, and one staff to maintain the
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 Republic of the Philippines
PHILIPPINE STATE COLLEGE OF AERONAUTICS
Piccio Garden Villamor, Pasay City, Metro Manila

cleanliness of the shop. It is also required to have a pleasing personality for the staff to maintain

or have that vibe of friendliness inside the coffee bar. There will only be an additional staffs

depends on the demands of people or customers of Philippine State College of Aeronautics.

Organizational structure is important to maintain the quality of the product and the service being

provided around the area.

vii. Schedule
Star Box Coffee Bar inside the Philippine State College of Aeronautics, Pasay City

Campus is expected to launch for a 5 months preparations and project meetings. Listed below is

the schedule of different event that will take place for the proposal and making of the coffee bar.
 August 20, 2019 : Initiate Project
 September 01, 2019 : Project Meeting
 September 15, 2019 : Building of the Coffee Bar
 December 05, 2019 : Completion of the Coffee Bar
 January 06, 2020 : Final Meeting for Opening
 January 20, 2020 : Launching of the Project

viii. Financial Projections

The financial projection for the coffee bar are highlighted below. This figures
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provides project sales, improvement cost, possible additional staffing requirements, materials,

and training needs. The assumptions for these projections are as follows:
 Maintaining store sales
 All milestones performance in accordance with the schedule
 Possible additional of staffs due to demands

Measure Year 1 Year2 Year3 Year 4 Year 5 5 year total

Sales projection 300,000 375,000 468,750 585,937 732,421 2,462,858

Additional staffing 30,000 33,000 36,000 39,600 43,560 181,560

Project material 80,000 88,000 96,800 106,480 117,128 488,408

Training for sales and marketing staff 12,000 0 0 0 15,000 27,000

 Republic of the Philippines
PHILIPPINE STATE COLLEGE OF AERONAUTICS
Piccio Garden Villamor, Pasay City, Metro Manila

Contract for Design, Build, and 70,000 0 87,500 0 0 157,500

Implementation of Store

Total Additional Costs for Sales 212,000 121,000 220,300 146,080 175,718 875,098

Cash Inflow 88,000 254,000 248,450 439,557 556,703 1,586,710

 Financial cost of design for the building

Sales project increase 25% every year to provide investment and will ensure the business will

full up the high income of products and extra expenses. The additional staffing and project

material increase 10% every year to make sure to provide equal payment of the work in business

growth. The training for sales and marketing will allow to increase10% in every four years

because of changing style of marketing strategies. The contract for design, build, and

Implementation of Store increase 10% in third year because of expected changing of ambiance of

the store but the remaining year will make sure that the renovation is more stable for three years

of business development. Every year the total additional costs for Sales will compute and deduct

the Sales production to make sure that there are income in the business and earned.

ix. Findings and Recommendation

Based on the information provided in this feasibility study, it is recommended for

Star Box Coffee bar to be approve for a reason that it will benefit not only the students, but also

the personnel of the school and give a service of a high class coffee bar for people to enjoy just

inside the campus. It will be highly beneficial for the school and students to have a coffee bar

inside the campus.

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 Help students with their daily school routine
 Provide varieties of coffee and pastry for students and personnel
 Access to coffee shop inside the school campus
 Provide quality service
 Have a price value or student friendly price
 Will insure the Food safety of the product
 Republic of the Philippines
PHILIPPINE STATE COLLEGE OF AERONAUTICS
Piccio Garden Villamor, Pasay City, Metro Manila