Republic of the Philippines

TECHNOLOGICAL UNIVERSITY OF THE PHILIPPINES

COLLEGE OF INDUSTRIAL EDUCATION
HOME ECONOMICS DEPARTMENT
Ayala Blvd, Ermita, Manila

B.A.M. CAFÉ
A Business Plan
Presented to the Faculty of the College of Industrial Education
TECHNOLOGICAL UNIVERSITY OF THE PHILIPPINES
Manila Campus

In Partial Fulfillment
Of the Requirements in
Cafeteria and Catering Management (Lecture)

Submitted by:
Adan, Mark Angelo Kristian Q.
Baring, Charlotte A.
Maddatu, Erika Q.

Submitted to:
Dr. Socorro Bulic

Bachelor of Technical Vocational Teacher Education Major in Food Service and

Management and 3C & 3D.

July 2022
 Republic of the Philippines
TECHNOLOGICAL UNIVERSITY OF THE PHILIPPINES
COLLEGE OF INDUSTRIAL EDUCATION
HOME ECONOMICS DEPARTMENT
Ayala Blvd, Ermita, Manila

TABLE OF CONTENT

I. Business Name……………………………………………………………….………..2
- Logo, Description, Introduction
II. Mission Statement…………………………………………..…………..…………….3
- Mission, Vision, Goal
III. Location………………………………………………………...……………………….3
- Site, Map
IV. Operating Plan…………………………………………………….……………………4
- Menu, Floor Plan, Store Design, Store Hours,
V. Marketing Strategic Plan……………………………………………………………..7
- Advertisement, Social Media
VI. Auditory Plan…………………………………………………………………………
- Financial Report, Ingredient Costing, Expenses

I. Business Name.
 Republic of the Philippines
TECHNOLOGICAL UNIVERSITY OF THE PHILIPPINES
COLLEGE OF INDUSTRIAL EDUCATION
HOME ECONOMICS DEPARTMENT
Ayala Blvd, Ermita, Manila

B.A.M CAFÉ

The B.A.M. Café is taking advantage of the coffee craze. It offers great customer
service, a large selection of products, reasonably priced items, a relaxing ambiance,
and an Instagram-worthy location. Its main objective is to ensure that we, B.A.M. Café,
provides a safe environment in which you will enjoy your coffee in a peaceful-themed
space and happily serve the customers while they enjoy the 360-degree view deck of
the city.
The business establishment is located near offices and malls where Millennials
and Gen-Z’s in BGC who loves coffee will come and visit, allowing them to unwind while
they are on their trip in the middle of the city. It is a full-service coffee shop where we
provide various types of food.

II. Mission Statement.

 Republic of the Philippines
TECHNOLOGICAL UNIVERSITY OF THE PHILIPPINES
COLLEGE OF INDUSTRIAL EDUCATION
HOME ECONOMICS DEPARTMENT
Ayala Blvd, Ermita, Manila

MISSION
B.A.M. Café is committed to providing high-quality service at a reasonable price to its
customers. Our business ensures that we produce income through selling services. We
provide every employee with career growth and opportunities.

VISION
To become the best and one of the world’s leading coffee shops, serving only food that
is safe for human consumption. We intend to open more branches outside the capital
region to broaden the scope of the business and enable it to achieve long-term and
sustainable growth.

III. Location.
B.A.M. Café is a new coffee shop that focuses on providing a wide variety of caffeinated
beverages, delectable pastries, and quality service. It is located at 5 th Avenue corner
28th street, Ascott Building, Bonifacio Global City, Taguig, Metro Manila, Philippines.

IV. Operating Plan

 Republic of the Philippines
TECHNOLOGICAL UNIVERSITY OF THE PHILIPPINES
COLLEGE OF INDUSTRIAL EDUCATION
HOME ECONOMICS DEPARTMENT
Ayala Blvd, Ermita, Manila

FLOOR PLAN

STORE HOURS
 Republic of the Philippines
TECHNOLOGICAL UNIVERSITY OF THE PHILIPPINES
COLLEGE OF INDUSTRIAL EDUCATION
HOME ECONOMICS DEPARTMENT
Ayala Blvd, Ermita, Manila

Come and visit us at B.A.M CAFÉ opens daily from Monday to Sunday and will
providing you some pastries and the best coffee to offer in the city! Below are the
operating hours of the store.

BUSINESS PRODUCTS
Below is the B.A.M. Café’s initial menu. All items are classified in four (4) categories:
Coffee, Iced Beverages, Pastries, and Desserts.
COFFEE ICED BEVERAGES PASTRIES DESSERTS

Latte Iced Latte Moringa Chocolate Chamo Ice Cream

Chip Cookies
Caramel Macchiato Iced Caramel Classic Chocolate Oreo Ice Cream
Macchiato Chip Cookies
Cappuccino Iced Coffee Donuts
Regular Coffee Iced Tea Empanada
MENU
 Republic of the Philippines
TECHNOLOGICAL UNIVERSITY OF THE PHILIPPINES
COLLEGE OF INDUSTRIAL EDUCATION
HOME ECONOMICS DEPARTMENT
Ayala Blvd, Ermita, Manila

V. Marketing Strategic Plan

 Republic of the Philippines
TECHNOLOGICAL UNIVERSITY OF THE PHILIPPINES
COLLEGE OF INDUSTRIAL EDUCATION
HOME ECONOMICS DEPARTMENT
Ayala Blvd, Ermita, Manila

The business offers great customer service, a large selection of products,

reasonably priced items, a relaxing ambiance, and an Instagram-worthy location.
We will use the social media platforms, namely Facebook, Myday, and
Instagram/Instagram stories, to promote our business.