St.

Paul College, Pasig

High School Department

In partial fulfillment for the requirement

for Entrepreneurship
School Year 2019 to 2020

Accountancy, Business, and Management

BERNARDO, Maqzyn Bernadeth B.
CAYAO, Leila Mikaela B.
CIFRA, Ashley Jeanine A.
ESTRELLA, Patricia Audrey D.

XII-3 St John of the Cross

 Tessera Corporation
Business Plan

I. Company Summary
Tessera Corporation started this year, last June 2019, with four
acquaintances grouped in different subjects for their projects. These four
acquaintances are namely; Maqzyn Bernardo, Leila Cayao, Ashley Cifra, and
Patricia Estrella. They are a company that values the protection of people’s gadgets.
Tessera is a Greek word that means “four” that represents the number of members
of the company. The company also advocates quality education for children in
TORM Philippines Education Foundation. They chose, TORM Phil. Foundation for
their advocacy because it is a non-stock, non-profit organization established and
registered in the Securities & Exchange Commission (SEC) last 12 years on
November 12, 2007. They promote access to quality education by granting College
Scholarship to children of poor families across the country as well as to deserving
beneficiaries of Torm Shipping Philippines’ ordinary seafarers and land-based staff.
Tessera sells tech accessories for the advocacy that they chose, in which they will
also be conducting an “Outreach Program” for the children/students here in the
Philippines.

A. Mission Statement
Tessera Corporation aims is to provide protection to people’s tech products by
giving the best quality and price and with this, the company will be able to help
children have a better education by collaborating with TORM Philippines Education
Foundation

B. Objectives
For the up-coming bazaar, Meraki aims to achieve the following:
1. To acquire experience in setting up, managing and organizing an efficient
business venture
2. Marketing the brand effectively through social media (Facebook, Instagram,
and Twitter)
3. Increase consciousness and brand recognition
4. Achieve customer satisfaction of the company’s products
5. Minimize any complications that may be detrimental to the business’ assets
6. Reach the target goals in time as set out in the business time table
7. Compare sales results of online shopping and in-store buying

C. Keys to Success
● Rapid response to customer feedback (online and in-store)
● Ensure quality products based on customer demands
● Keep track of client purchase accounts (online)
● Match up of product prices with client logistics

II. Products/ Services

A. Service Offerings

Brand Name Meraki

Product Gadget Accessories

 Logo

Tessera Corporation’s brand Meraki is a tech accessories store that will be

selling seven products: (1) AirPods case (2) webcam cover (3) iPhone silicone case
(4) Macbook Silicone Charger Case. The company bought most of its products
online via Shopee specifically the webcam cover, MacBook charger case, and
iPhone Silicone Case as they offered the cheapest wholesale price. The AirPods
case, on the other hand, was bought in Divisoria.

The purpose of the Airpods case is to

protect your Airpods case when it falls
and prevents it from acquiring dirt in
their charging ports. There are ten
colors (black, grey, navy blue, bright
blue, light pink, hot pink, purple, red,
yellow, purple) which cost 40 pesos
each and will be sold for 150 pesos.
The iPhone silicone case is an
affordable and good quality case to
protect customer’s iPhones. This is like
the original Apple iPhone silicone case
that people are raving about. The colors
vary depending on the iPhone model.
The iPhone 6-XS Max costs 85 pesos
each and will be sold for 250 pesos
each. The latest iPhone model the 11,
11 pro, 11 pro max costs 145 each and
will be sold for 250 pesos.

The MacBook silicone charger case is

to prevent customer’s charging brick
from scratches and dirt. Also, the case
can protect the charger when it falls.
There are three colors: white, black, and
pink. The case caters to all the
MacBook chargers: MacBook, MacBook
Air, and MacBook Pro. The case costs
149 pesos each and will be sold for 300
each for all models.
The webcam protector is to protect the
customer's privacy and to protect
themselves from hackers. The movable
slide design still gives customers the
freedom to use their webcam while
protecting their privacy. The cover can
be sold as a set of three or per piece.
They cost 67 pesos for six pieces and
will be sold for 20 pesos per piece and
50 pesos for three covers.

The iPhone silicone case is an

affordable and good quality case to
protect customer’s iPhones. This is like
the original Apple iPhone silicone case
that people are raving about. There are
five colors: sand pink, black, coral,
powder blue, and pastel yellow. The
iPhone 6-XS Max costs 95 pesos each
and will be sold for 200 pesos each.
The latest iPhone model the 11, 11 pro,
11 pro max costs 169 each and will be
sold for 270 pesos.
 The MacBook silicone charger case is
to prevent customer’s charging brick
from scratches and dirt. Also, the case
can protect the charger when it falls.
There are three colors: white, black, and
pink. The case caters to all the
MacBook chargers: MacBook, MacBook
Air, and MacBook Pro. The case costs
149 pesos each and will be sold for 450
each for all models.

B. Operations
All products will be bought from shopee.
Each member of the company will have different tasks. One member will be in
charge of all the sales and financial aspects of the business. Two people will be in
charge of the marketing, publicity, and creatives of the business. One to two
(depending on the volume of products) members will be incharge of the packaging of
the products. Each member will be assigned to different social media platforms:
Instagram, Twitter, and Facebook with a 1:1 ratio. All of the members will be taking
turns in manning their physical stores.
There will be product displays in their physical stores for customers to see the quality
of the product.
The physical stores will be open from 10am - 9:30pm on Fridays & weekends and
10am-8:30pm on weekdays.
There will be two receipts one for the customers and one for the company in order to
keep track of the sales and expenses. The store will have cash basis transactions
only.
The shipping courier they will be working with for their online transactions are JRS
Express, Grab Express, and Lalamove. The mode of payment of customers with
their online purchases with the business will be through bank transfers (BDO, BPI)
pera padala (Palawan Express, GCash, Paymaya)
The packaging will be in a paper bag with the
company’s logo in a sticker paper as the seal
of the paper bag.

III. Marketing Plan

A. Target Customer Profile

Demographic The target market of the company are

male and female millenials, high school
and college students ages 13 to 30
years old who owns an apple product.

Geographic The target market are the people who

are from Metro Manila, Philippines
namely Alabang area, Makati and BGC
area, Pasig and QC area, and others.

Psychographic The target market is people who are

categorized as the working class and
the middle class. Students who study in
private schools and top universities in
Metro Manila: ​Ateneo de Manila
University​, ​De La Salle University​, the
 University of the Philippines​, and the
University of Santo Tomas. ​People who
​ nd i​ s a follower of
are ​tech-savvy a
Apple. ​People who are organized and
neat with their things and who always
follow the trends. Students and
employees who use a laptop for
educational and work purposes.

Behavioral The target markets is students and

employees who use a laptop for
educational and work purposes. People
who need the basic applications needed
for educational and work purposes.
Artistic people who create digital
artworks. Videographers and
photographers who are in need of good
laptops for editing. People who value
simplicity in their products who gives
importance to the convenience of their
gadgets.

B. Competitors
1. Stellarhub
 Stellarhub is an online shop on Instagram
with over 107,000 followers that sells
iPhone cases, apple watch bands, phone
grip, cord protector, and tempered glass.
Stellarhub makes their transactions through
Instagram DM and Viber. They have a
facebook page that they utilize for selling
their products as well.

Products Price Sample Products

Range

Apple Watch PHP 250

Band
iPhone Cases PHP 90 -
PHP 350
Cord Protector PHP 40

Tempered Glass PHP 50 -

PHP 100
Phone Grip PHP 50

2. Fadxpreorder

Fadxpreorder was founded on March 2019

is an online Instagram shop that primarily
sells tech accessories. They have iPhone
cases with different designs including the
silicone case. The shop’s Airpods cases
have various designs. They also sell pop
sockets, power banks, and an airpods dupe
called InPods 12.

The shop operates on a pre-order basis

which means it will take a longer time for
them to receive their product because the
shop does not have the products on hand.

Fad.ph is their main shop it has 15.2k

followers and their products are clothes,
dainty jewelry, belts, handbags, hair ties,
 etc. Fadxpreorder has 7,907 followers.
They make their transactions via Viber or
Instagram DM in both stores. They also
have a shop account that only sells the
products they have in their main shop.

Products Price Range Sample Products

Airpods PHP 249- PHP

Cases 380
iPhone PHP 199 - PHP
Cases 299

Popsocket PHP 150

Powerbank PHP 399

Wireless
Earphones
(inPods 12)

C. Distribution Strategy
The distribution strategy that the company will utilize is Intensive Distribution.
This is a strategy where a product is made available by various distribution channels
to the customer from all possible sources. Since this is a startup business the
company opening stores physical stores with The Penthouse and Pop Culture in
their different branches. They will have an online shop on Instagram where they will
be selling their products as well. Meraki will be opening stores two at a time and
expand more once their revenue reaches a certain amount. The company will also
be joining different famous bazaars: World Trade Center Bazaar, Trendsetter
Bazaar, Manila Sundance Bazaar. The main selling platform of the company will be
online via Instagram and its physical stores.

D. Marketing Strategy
The marketing strategies the group will be utilizing are the following:
Social Media Marketing
With the use of Instagram and Facebook, the company will be using paid
Facebook and Instagram ads to build the company’s buyers and users of their brand
and generate interest and demand in their brand. The content of ads would be their
photos with their brand ambassadors to attract their followers to their shop.

Content Marketing
The company will be constantly promoting their brand in order to create an
online presence and to make their shop established and known to the public. They
will be producing marketing materials such as photos of the products, videos,
graphics, and posters. The company will be posting updates on the day-to-day
activities of the brand name; packing the products, back in stock updates, etc.

Collaboration
The brand will be collaborating with famous influencers. They will be their
brand ambassadors with their approval. Meraki will be giving the influencers their
product in exchange for a review/post on their platform. In addition to this, they will
be having a photoshoot with these influencers. These pictures will be used for their
marketing materials. With their collaboration with TORM Philippines they will be
hosting a fundraiser the brand will be selling their products during the fundraiser and
a portion of their sales will be given to TORM.
 E. Branding Strategy
Tagline: “proTECH it”

Meraki in modern greek is ​used to describe what happens when you leave a
piece of yourself (your soul, creativity, or love) in your work. In relation to the
company, they are willing to the best of their abilities in this business and to be able
to provide and remind customers to take care of their gadgets with their products.

Brand Vision The brand believes that gadgets should

still be taken care of by using protective
cases. The company believes that it is
essential for customers to provide
protection to their gadgets in order to
prolong the useful life of their gadgets.
With Meraki, customers have one less
thing to think about because the store
will be the one providing protection to
their gadgets.

Brand Mission The brand is an advocate of good

quality education. In line with this, they
will be collaborating with TORM
Philippines Education Foundation. They
will be giving a portion of their income to
the foundation to provide school
materials and outreach programs that
they will be participating in.

Brand Promise The brand promises to protect their

gadgets by producing good quality
products. They promise to give
importance to their loyalty to the brand
by giving something in return (i.e.
 discounts). The brand promises to listen
to their customers’ feedback and to take
action.

Brand Vibe The brand desires for their customers to

feel important and cared for because
the company is providing protection to
their gadgets. The customers should
feel the importance of taking care of
their gadgets with the help of Meraki’s
products.

Brand Role The brand’s goal is to make their

customers see them as someone who
will take care of their gadgets a
caregiver of their gadgets. They do not
have to think about the condition of their
gadgets because the brand will take
care of it for them.

F. Customer Service
One of the top priorities of Tessera Corporation is to fulfill the customers’
satisfaction. Customers can relay their concerns through a message on social media
such as Facebook and Instagram. These customer support options allow customers
to communicate with the staff in a very fast and convenient way. The contact portals
are fully accessible 24/7 in order to acknowledge and resolve the issues. Every
transaction customers make with the brand they will be given a survey about how the
brand performed if the brand was able to meet their expectations, and what should
the brand improve on.
 G. Business Location
Meraki will be opening its first two physical stores in Pop Culture Ayala Malls
the 30th (North) and The Penthouse 162 Aguirre, BF Parañaque (South). The brand
will be expanding its stores once they reach around 30,000 pesos - in order to pay
for the rent of both locations. The brand aims to open stores in all the branches of
Pop Culture: Circuit Mall, Makati City, Ayala Malls the 30th, Trinoma Mall, Quezon
City, Ayala Malls Solenad, Alabang Town Center and The Penthouse 162 Aguirre,
BF Parañaque, UP Town Center, Robinsons Place Manila, SM North Edsa, Market!
Market!, Paragon by The Penthouse-MOA. Everytime Meraki expands their
branches they will open one Pop Culture Branch and one The Penthouse branch
one south and one north for the accessibility of their customers.

ORDER NORTH SOUTH

1st Ayala Malls the 30th (Pop 162 Aguirre, BF Parañaque (The
Culture) Penthouse)

2nd Trinoma Mall (Pop Culture) Paragon by The Penthouse-MOA

(The Penthouse)

3rd SM North Edsa (The Penthouse) Circuit Mall, Makati City (Pop
Culture)

4th UP Town Center (The Alabang Town Center (Pop

Penthouse) Culture)

5th* Market! Market!, Robinsons Ayala Malls Solenad (Pop

Place Manila (The Penthouse) Culture)

*For the 5th set of branches the brand should have a revenue of 45,000 pesos.
 H. Shop Design
The stall will have the concept of a claw machine. Meraki will be decorated
with an arcade place feel, where a claw machine can be found. In a claw machine,
you’ll see the prices in the middle of the machine. It will also be the same with the
stall, there will be a table in the middle where the products will be displayed and
there’ll be a claw above the displays to really represent a claw machine. The stall will
also have a display of a joystick and a button that can be found in a claw machine,
but the joystick and the button will be placed in the side of the stall or the “claw
machine”, it will be the cashier of the stall.
IV. Operations

A. Location and Facilities

The head office of Tessera Corporation will be in Raffles Corporate Center,
Prestige Tower, Emerald Ave, Ortigas Center, Pasig, Metro Manila because most of
the members of the company are from Pasig City it is also convenient to be in
Ortigas because it can allow the company to possibly acquire staff and it is easy to
access to everything. The office space will be ​160sqm with 2 rooms fitted with glass
doors, acoustic ceilings, painted walls and vinyl tile flooring. One of the rooms will
serve as their storage room with their products. The other room will be an office
setup where everyone will have their own desk spaces in order for them to work
individually while still being together in one room.

B. Responsibilities
The company has four members and there are 6 areas of business management,
therefore, there will be two people with two departments.

Name Role and Tasks

Ashley Jeanine A. Cifra Strategy

● The brain of the company
● In charge of strategizing on what market
will the company will be operating
● Should be able to examine the competition
in the field and determine business
opportunity and how to go about this
opportunity.

Maqzyn Bernadeth B. Operations

Bernardo ● Creates and delivers products to
customers.
● In charge of coordinating with suppliers
● Records inventory
Leila Mikaela B. Cayao
Patricia Audrey D. Estrella
Marketing
● In charge of promoting the brand Should
look for collaborators in order to advertise
the brand
● Should collaborate with creatives
(videographers, photographers, illustrators)
Human Resources
● Managing job recruitment (for employees of
their physical stores)
● In charge of maintaining the work ethic of
everyone in the company
Finance
● Handles the money of the company.
● In charge of recording all the sales,
purchases, expenses of the company.
● Records all transactions in the general
journal and ledger.
Technology and Equipment
● Takes notes of the equipment needed to
operate the business
● In charge of the customer service of the
brand
● Should understand and balance budget
demands.
V. Management

A. Structure and Management Team

The structure that the company will be using is the mechanistic organizational
structure using a democratic team structure.

Name Role and Task

Ashley Jeanine A. Cifra Chief Executive Officer (CEO)

● The senior member of the
management team. The leader of
the management of the
company. She is in charge of
making the decisions in the
company and delegate tasks to
her co-members

Maqzyn Bernadeth B. Bernardo Chief Operating Officer (COO)

● This person supervises all the
tasks in the business namely
 sales, marketing, and production.
She should work for hand and
hand with the CEO. She is also
in-charge of communicating with
suppliers, distributors, and
production companies the brand
will work with.

Patricia Audrey D. Estrella Chief Financial Officer (CFO)

● This person supervises the
budgets, financial reports and
cost management of the
company. She handles the
money of the company and
should report it to the COO and
CEO.

Leila Mikaela B. Cayao Chief Marketing Officer (CMO)

● This person is the manager of all
marketing activities and develops
company vision and expresses
this through a marketing
campaign. She manages the
promotional activities of the
company and manages the
brand of the company.

B. Personnel Plan

Name Role and Task

Ashley Jeanine A. Cifra Products and Packaging

 ● In charge of purchasing and
packaging the products
● Brings the products to the stores
and takes notes of inventory
● Goes to shipping couriers and
tracks online transactions

Maqzyn Bernadeth B. Bernardo Stores and Public Relation

● In charge of checking the stores
and delegates task to the
employees
● Talks to business partners
● Responds to customers inquiries
and feedback

Patricia Audrey D. Estrella Sales

● Holds the money for safekeeping
● Regularly checks the general
journal and ledger of the stores
and online transactions
● Does the financial aspect of the
business (BIR forms, DTI
registration, etc.)

Leila Mikaela B. Cayao Marketing and Promotion

● Incharge of promoting the brand
● Collaborates with influencing
● Produces promotional materials
● Handles social media promotions

VI. Financials
A. First-Year Assumptions
1. Gross Sales
The company Meraki assumes that all the products will be sold in the
first year with its gross sale P 2,498,000.00

2. Taxes and Licences

The taxes and licenses for Meraki assume that it will be P30,300 for
the month of January to June 2020 also P30,300 for the month of July
to December 2020. This will total for P 60,600 for the whole year. It will
consist of the Business Permit, Sign Permit, Zoning Clearance, Sales
Tax License and lastly BIR Fees and others.

3. Transportation Expense
Meraki’s transportation expense will be consisting of the shipping of the
products that were purchased from the supplier. The company
assumes that the shipping will cost P 975.00 per month.

4. Packaging
The company assumes that the expense of their packaging will vary
from P 537.50 - 775.00 for the whole year, because of the different
units each month.

5. Marketing
The company predicts that its marketing budget will range from P
36,000.00 - 46,000.00 depending on their strategic method each month
and how much it will cost for that marketing strategy.

6. Miscellaneous Expense
Meraki has predicted that they will be spending this expense for the
need of their stall/store and their budgeted cost will be P 31,500.00 for
every 6 months.
 B. Start-Up Cost Analysis
Below are the table of Meraki’s Income Statement and Sales Budget for the month of
January to December 2020.

Figure 1 shows Meraki’s Income Statement for the month of January to June 2020

Figure 2 shows Meraki’s income Statement for the month of July to December 2020
Table 1 displays the Sales Budget of Meraki for the month of January to June 2020

Table 2 displays the Sales Budget of Meraki for the month of July to December 2020

Meraki’s Purchase Budget and Expense Budget are given below for the month of
January to December 2020.
Table 3 manifest Meraki’s Purchase Budget for the month of January to June 2020

Table 4 manifest Meraki’s Purchase Budget for the month of July to December 2020
 Table 5 presents the Expense Budget of Meraki for the month of January to June
2020

Table 6 presents the Expense Budget of Meraki for the month of July to December
2020
C. Initial Investment— Investment/ Crowdfunding

Table 7 shows the Expense of Meraki for the month of January to December 2020
 Table 8 shows the Source of Funds of Meraki

Tessera Corporation’s initial investment amount that they’ll be needing is Php

2,055,000.00. Eighty-Five Percent (85%) of the money, which will be P 1,746,750.00
that is going to be equally divided to the four (4) members of the company. The
remaining of the money, that is P 308,250.00 to be earned through rewards
crowdfunding, will be divided into 70 people. These 70 people will fund the company
with P 5,432.14, and they will be given a discount and they will be the first ones to be
notified if there are promos, discounts, and/or new products.

VII. Appendices
A. Appendix A
1. Brand Book

Logo

Theme: Arcade Claw Machine

The claw represents the

brand’s customers

The three products are the

brand’s main products
Color Scheme

Coral
RGB 254, 134, 69
#fe8645

Brilliant Rose
RGB 239, 92, 177
#ef5cb1

Persian Green
RGB 0, 174, 163
#00aea3

Gold
248, 208, 0
#f8d000

Science Blue
0, 106, 218
#006ada

Fonts
Super Smash TV
Titles and headers
Glacial Indifference
Subtitles and descriptions
 B. Appendix B
1. Sample Publicity Materials

How to install airpods dust

protectors

https://www.youtube.com/watch?v=4
txHzB57N5I