•Every unit in the population has equal chances of
being selected as a sample unit
•Probability samples are important when one
wishes to generalize to the larger population because one knows how to weight the responses to fit the characteristics of the population. Probability Sampling Techniques
• Random Sampling
• Systematic Random Sampling
• Stratified Random Sampling
• Cluster Random Sampling
• Multi-Stage Sampling
• Area Sampling Random Sampling
• This involves selecting anybody from the sample frame
entirely at random.
• Random means that each person within the sample frame
has an equal chance of being selected.
• In order to be random, a full list of everyone within a sample
frame is required.
• Random number tables or a computer is then used to select
respondents at random from the list. Random Sampling Systematic Random Sampling
• This selection is like random sampling but rather than use
random tables or a computer to select your respondents you select them in a systematic way.
• E.g. every third person on the college list is selected.
Systematic Random Sampling Stratified Random Sampling
An appropriate group is decided upon i.e. female, male, 15 –18
year olds and the participants are picked randomly from within the state Stratified Random Sampling Cluster Random Sampling
• Similar to stratified sampling but the groups are selected for
their geographical location
• i.e. school children within a particular school.
• The school is the cluster with the children being selected
randomly from within the cluster Cluster Random Sampling THANK YOU