PENYERAHAN DAN PENILAIAN TUGASAN

ASSIGNMENT SUBMISSION AND ASSESSMENT

_________________________________________________________________________
OUMM2103
ENTREPRENEURSHIP
SEPTEMBER 2018 SEMESTER
_________________________________________________________________________

INSTRUCTIONS TO STUDENTS / ARAHAN KEPADA PELAJAR

1. This assignment contains only ONE (1) question that is set in both Malay and English. / Tugasan ini
mengandungi SATU (1) soalan sahaja yang disediakan dalam bahasa Melayu dan bahasa Inggeris.

2. Answer in Malay or English. / Jawab dalam bahasa Melayu atau bahasa Inggeris.

3. Download the language version of the assignment template concerned from the myINSPIRE for
preparation and submission of your assignment. Your assignment should be typed using 12 point Times
New Roman font and 1.5 line spacing. / Muat turunkan templat tugasan versi bahasa yang berkenaan
daripada myINSPIRE untuk penyediaan dan penyerahan tugasan anda. Tugasan anda hendaklah ditaip
dengan menggunakan saiz fon 12 Times New Roman dan langkau baris 1.5.

4. Your assignment should be between 2500 to 3000 words excluding references. Do not copy the
assignment question and instructions to your answer. Only assignment answer developed within the
approximate word limit will be assessed. The number of words should be shown at the end of your
assignment. / Tugasan anda hendaklah mengandungi 2500 hingga 3000 patah perkataan tidak
termasuk rujukan. Bilangan perkataan hendaklah ditunjukkan di hujung tugasan anda. Jangan menyalin
soalan dan arahan tugasan dalam jawapan anda. Pemeriksa tidak akan membaca jawapan tugasan
yang melebihi had patah perkataan yang dibenarkan. Jumlah perkataan hendaklah dinyatakan di
penghujung tugasan anda.

5. You must submit your assignment ONLINE via the myINSPIRE. Refer to the portal for instructions on the
procedures to submit your assignment online. You are advised to keep a copy of your submitted
assignment for personal reference. / Anda dikehendaki menghantar tugasan SECARA ONLINE melalui
myINSPIRE. Sila rujuk kepada portal untuk arahan mengenai prosedur menghantar tugasan anda secara
online. Anda dinasihatkan menyimpan senaskah tugasan yang diserahkan untuk rujukan sendiri.

6. You can submit your assignment ONCE only in a SINGLE file. / Anda hanya boleh menghantar tugasan
SEKALI sahaja dalam SATU fail.

7. Your assignment must be submitted starting from 5th November 2018 until 18th November 2018.
Submission after 18th November will NOT be accepted. / Tugasan anda hendaklah diserahkan bermula
dari 5 November 2018 sehingga 18 November 2018. Serahan selepas tarikh 18 November 2018 TIDAK
akan diterima.
8. Your assignment should be prepared individually. You should not copy another person’s assignment. You
should also not plagiarise another person’s work as your own. / Tugasan hendaklah disiapkan secara
individu. Anda dilarang meniru tugasan orang lain. Anda juga dilarang sama sekali memplagiat kerja
orang lain sebagai kerja sendiri.

9. Please take note that PENALTY will be imposed on late submission of assignment as specified in the
Registrar’s Office circular 6/2012 (Refer to Registrar’s Announcement in myINSPIRE). / Sila ambil maklum
tentang PENALTI yang akan dikenakan ke atas penghantaran lewat tugasan seperti yang tertera di
pekeliling pejabat Pendaftar 6/2012 (Rujuk Registrar’s Announcement di myINSPIRE).

10. Please ensure that you keep the RECEIPT issued upon submisson of your assignment as proof of
submission. Your assignment is considered as NOT submitted if you fail to produce the submission
receipt in any dispute arises concerning assignment submission. / Anda perlu memastikan RESIT yang
dikeluarkan bagi penghantaran tugasan disimpan sebagai bukti penghantaran. Kegagalan
mengemukakan resit dalam sebarang isu yang timbul berkaitan penghantaran tugasan akan
mengakibatkan tugasan dianggap TIDAK dihantar.

EVALUATION / PENILAIAN

This assignment accounts for 50% of the total marks for the course and shall be assessed based on the
Rubrics attached. You would be given feedback on the assignment before the Final Semester
Examination commences. / Tugasan ini menyumbang sehingga 50% daripada jumlah markah kursus
berkenaan dan akan dinilai berdasarkan kepada Rubrik yang dilampirkan. Anda akan diberikan maklum
balas tentang tugasan ini sebelum Peperiksaan Akhir Semester bermula.

PLAGIARISM: MARKS DEDUCTION / PLAGIARISME: POTONGAN MARKAH

Warning: The submitted assignment will automatically undergo a similarity check. If plagiarism is
detected, marks would be deducted as follows: /Amaran: Tugasan yang diserahkan, secara automatik,
akan disemak untuk menentukan kadar pertindihan. Jika plagiarisme dikesan, markah akan dipotong
seperti berikut:

% Kumpulan Pertindihan % Potongan Markah

No.
(Similarity Group) (Marks Deduction)
1 0 – 30 0
2 30.01 – 50 5
3 50.01 – 70 10
4 70.01 – 100 100

Assignments found to have similarities under any of the categories above; will not be entitled to apply
for appeal. For learners who fall into the 70.01-100 similarities group, the access for online appeal for
assignment remarking of the subject will be disabled from the appeal options. / Tugasan yang dikenal
pasti mempunyai pertindihan tugasan bagi mana-mana kumpulan pertindihan di atas tidak dibenarkan
untuk rayuan. Bagi pelajar dalam kategori pertindihan tugasan kumpulan 70.01-100, akses online
rayuan semakan semula tugasan bagi subjek berkaitan dilupuskan dari pilihan rayuan.
 ASSIGNMENT QUESTION / SOALAN TUGASAN

PURPOSE
The purpose of this assignment is to develop learner’s ability to describe and evaluate the
entrepreneur’s challenges in the existing environment and recommend appropriate innovations
and ideas for a chosen product.

Tujuan tugasan ini ialah untuk meningkatkan keupayaan pelajar untuk menghurai dan menilai
cabaran yang dihadapi oleh usahawan dalam persekitaran kini dan mengesyorkan inovasi dan idea
usahawan yang sesuai bagi produk yang dipilih.

REQUIREMENT
Choose a soft drink manufacturer that you are familiar with. Describe the micro and macro
environment of the company and evaluate the existing challenges faced by the entrepreneur.
Based on your findings, recommend appropriate innovations and ideas in order for the
entrepreneur to compete in the soft drink industry.

Pilih sebuah pengeluar minuman ringan yang anda biasa. Huraikan persekitaran mikro dan makro
syarikat ini dan nilaikan cabaran-cabaran semasa yang dihadapi oleh usahawan. Berdasarkan
penemuan anda, syorkan inovasi dan idea yang sesuai supaya usahawan ini dapat bersaing dalam
industri minuman.

MUKA SURAT TAMAT / END OF PAGE


OUMM2103 ENTREPRENEURSHIP / SEPTEMBER 2018
Weight/
Criteria/Kriteria
Pemberat
Introduction on the chosen
soft drink manufacturer
Pengenalan kepada
pengeluar minuman ringan
yang dipilih
Description of the micro
and macro environment
that the company is in
ATTACHMENT
ASSIGNMENTRUBRICS
Unsatisfactory/
Tidak
memuaskan Max.
Excellent/Cemerlang Good/Baik Fair/Sederhana Poor/Lemah
Or/Atau Marks
No response / /Markah
Tiada respons Maksimum
4 3 2 1 0
Introduction covers
Introduction covers the Introduction covers the
the name and location
name and location of name and location of Introduction covers the
of the online sales
the food, manufacturer, the food manufacturer name and location but
manufacturer, a clear No Introduction
but insufficient but unclear and no description of the
and sufficient was given.
description of the insufficient description of related /services and
description of the
product/services and the product/services and the related industry.
product/services and
related industry. related industry.
the related industry.
1.5 Pengenalan 6
merangkumi nama dan Pengenalan merangkumi
Pengenalan merangkumi Pengenalan merangkumi
lokasi pengeluar lokasi pengeluar
nama dan lokasi,huraian nama dan lokasi,huraian
makanan, huraian jelas, makanan, huraian tidak
jelas tetapi tidak jelas tetapi tiada huraian Tiada pengenalan
dan mencukupi jelas dan tidak mencukupi
mencukupi mengenai mengenai yang diberikan.
mengenai mengenai
produk/perkhidmatan produk/perkhidmatan
produk/perkhidmatan produk/perkhidmatan
serta industri berkaitan. serta industri berkaitan.
serta industri berkaitan serta industri berkaitan.
The description of the The description of the
The description of the
macro and micro macro and micro The description of the
macro and micro
environment that the environment that the macro and micro
environment that the No description
3.5 company is in was company is in was fairly environment that the 14
company is in was clear was given.
precise, clear and clear and detailed but company is in was fairly
and detailed with
detailed with relevant lacked relevant clear but lacked details.
relevant examples.
examples. examples.

Huaraian mengenai
persekitaran makro dan
mikro syarikat ini
Huaraian mengenai
Huaraian mengenai Huaraian mengenai
persekitaran makro dan Huaraian mengenai
persekitaran makro dan persekitaran makro dan
mikro adalah tepat, persekitaran makro dan
mikro adalah agak jelas mikro adalah agak jelas Tiada huraian
jelas dan terperinci mikro adalah jelas dan
dan terperinci tetapi tetapi kurang terperinci diberikan.
berserta terperinci berserta
kekurangan contoh- dan kekurangan contoh-
contoh-contoh. contoh-contoh relevan.
contoh relevan. contoh relevan.

The evaluation was The evaluation was

Evaluation of the
detailed, precise and
challenges faced by the
well supported with
company
relevant examples.
3 Penilaian yang
terperinci,tepat serta
Penilaian cabaran yang
disokong kuat dengan
dihadapi oleh syarikat
contoh-contoh relevan.
The evaluation was quite The evalation was
clear and well No evaluation
clear and supported with vague and lacked
supported with relevant was given.
relevant examples. relevant examples.
examples.
12
Penilaian yang jelas dan Penilian adalah agak jelas Penilian adalah kabur
Tiada contoh yang
disokong kuat dengan dan disokong dengan dan kekurangan contoh-
diberikan.
contoh-contoh relevan. contoh-contoh relevan. contoh relevan.

Recommendation of
innovation and ideas for
the company
3.5
Pengesyoran mengenai
inovasi dan idea bagi
syarikat
Recommendation of
Recommendation of Recommendation of Recommendation of
innovation and ideas No innovation
innovation and ideas for innovation and ideas for innovation and ideas for
for the company with and ideas were
the company with three the company with two the company with one
four valid recommended.
valid justifications. valid justifications. valid justification.
justifications.
14
Pengesyoran mengenai
Pengesyoran mengenai Pengesyoran mengenai Pengesyoran mengenai
inovasi dan idea bagi Tiada
inovasi dan idea bagi inovasi dan idea bagi inovasi dan idea bagi
syarikat dengan empat pengesyoran
syarikat dengan tiga syarikat dengan dua syarikat dengan satu
justifikasi yang sah. inovasi dan idea.
justifikasi yang sah. justifikasi yang sah. justifikasi yang sah.

All of the key points of Most of the key points Some of the key points of Only a few key points of
No summary was
Summary the assignment were of the assignment were the assignment were the assignment were
given.
summarised. summarised. summarised. summarised.
1 Semua isi utama Kebanyakkan isi utama Sesetengah isi utama Hanya beberapa isi Tiada rumusan 4
tugasan tersebut telah tugasan tersebut telah tugasan tersebut telah tugasan tersebut telah diberikan.
Rumusan dirumuskan. dirumuskan. dirumuskan. dirumuskan.

Total/Jumlah 12.5 50