Practical Asssignment One

Video Advert
You have been commissioned to put together a Christmas
advertising campaign for a service, company or retailer.

Stage one of the campaign is to produce a two video adverts which will
promote a retailer, brand or service for the 2018
festive season. The first advert must be 90 seconds
long and must be suitable for broadcast on
daytime television and on social-media
channels which may be accessed by young
people. The second advert must be 10 seconds
long and suitable for use as a YouTube pre-roll
or television advert before the watershed.

The clients are:

1. An established retailer
2. A growing retailer
3. An individual product
4. A charity or service provider

The advert must use the correct signs and techniques

The wording, mise-en-scene and imagery will be considered and the advert
must be emotive and effective.