A SUMMER INTERNSHIP REPORT

ON
ADVERTISING SURVEY
AT
HINDUSTAN MEDIA VENTURES LTD.

A Report Submitted in partial fulfilment of the Bachelor’s Degree in Business

Administration
[St. Xavier’s College Ranchi]

By
ABHIJEET ANAND

Exam Roll No. 16PBBA033200 Session. 2016-2019

Department of BBA
St. Xavier’s College- 834001
RANCHI
ACKNOWLEDGEMENT

The internship opportunity I had with Hindustan Media Ventures was a great chance for
learning and professional development. Therefore, I consider myself as a very lucky
individual as I was provided with an opportunity to be a part of it. I am also grateful for
having a chance to meet so many wonderful people and professionals who led me though
this internship period.

Bearing in mind previous I am using this opportunity to express my deepest gratitude and
special thanks to the DY- Manager Mr,Vinay verma who in spite of being
extraordinarily busy with his duties, took time out to hear, guide and keep me on the
correct path and allowing me to carry out my project with the esteemed organization and
extending during the training.
I express my deepest thanks to the team members for taking part in useful decision &
giving necessary advices and guidance and arranging all facilities to make life easier. I
choose this moment to acknowledge their contribution gratefully.

I perceive as this opportunity as a big milestone in my career development. I will strive to

use gained skills and knowledge in the best possible way, and I will continue to work on
their improvement, in order to attain desired career objectives. Hope to continue
cooperation with all of you in the future,

Sincerely,
Name: Abhijeet Anand.
Place: Ranchi.
Date:
 PREFACE

Advertisement survey and comparison:

Advertising Effectiveness Survey is designed to helps a researcher understand how effective
advertising has been.

By deploying this survey template, a researcher can gain meaningful insights on what the
target audience perceives and how they respond to the ads.

This sample survey template is an excellent medium to know the performance of an

advertisement and if the brand will gain any loyalty from its customers or not.

To flesh out a brand design, researchers often integrate advertising effectiveness with brand
performance. Better the reach of ads, better is the brand performance. By using this survey
template a business or an organization can come to know about brand effectiveness as well.
The two types of classified ads, namely Classified Text and Classified Display ads are
charged differently due to the difference in their formats. Classified Text Ads also known as
Run on line ads are charged on the basis of the number of lines/characters/ words used in the
content of the advert. Classified Display ads a.k.a as column ads are calculated according to
the amount of space taken up by the advert in per sq.cm unit. CD ads are available both in
colored and black and white format and their size can only be altered in height or length.
The comparison between various regional newspaper and the contents i.e. [Ads] present in
the Hindustan news paper and the other papers, the quality content, numbers of ads [Govt ads
private companies ads ].The comparison basically is between the ads specifically present in
the hindustan newspaper vs the other news papers. The comparison of rates between the
newspapers was also a major part of the project.
ABOUT THE ORGANISATION

Hindustan Dainik or “Hindustan” is an Indian Hindi language daily newspaper and the third
largest circulated newspaper in India. It is published by Hindustan Media Ventures Limited.
Earlier it was part of HT Media Ltd group, which spun off its Hindi business into a separate
company named Hindustan Media Ventures Limited in December 2009. It ranks as the
second largest-read daily in the country. Hindustan has 21 editions across the Hindi belt.
They are spread across Delhi, Haryana (Faridabad), Bihar (Patna, Muzaffarpur, Gaya,
Bhagalpur and Purnea), Jharkhand (Ranchi, Jamshedpur and Dhanbad), Uttar Pradesh
(Lucknow, Varanasi, Meerut, Agra, Allahabad, Gorakhpur, Bareilly, Moradabad, Aligarh,
and Kanpur) and Uttarakhand (Dehradun, Haridwar, Haldwani). Apart from these, the paper
is also available in key towns like Mathura, Saharanpur, Faizabad.
In Delhi plus NCR, Hindustan is an undisputed No. 2 and has a rapidly growing even as the
market is declining. Hindustan readership has grown to 120 L readers in Q4 11. As per Total
Readership, Hindustan is No 2 with 385 L readers.

In Bihar and Jharkhand

Hindustan dominates in Bihar with an undisputed readership of about 5 million (as per the
IRS 2011, Q4). It commands a massive 73% share of the Hindi readership market of Bihar.
On 24th April 2018, Hindustan launched it's 5th edition in Purnea. Hindustan has been the
No. 1 newspaper of Jharkhand, ever since readership surveys have been reported for the state.

In Uttar Pradesh

Hindustan is expanding rapidly in the state of Uttar Pradesh, which is the largest Hindi
newspaper market, and where it is the fastest growing Hindi daily. Apart from a long-
standing presence in Lucknow and Varanasi, Hindustan was launched in Meerut, Agra and
Kanpur in 2006. In 2008, Hindustan launched in the cities of Mathura. In 2009, Hindustan
launched in Allahabad and Bareilly. In 2010, Hindustan launched in Gorakhpur as well. In
2011, Hindustan launched in Aligarh, and in 2012 in Moradabad.

In Uttarakhand:

Hindustan has made an entry into Uttarakhand with a printing location in Dehradun, in May
2008. This edition covers key cities in Uttarakhand and West UP (like Dehradun, Hrishikesh,
Haridwar, Roorkee and Saharanpur). In Jan 2009, Hindustan started its edition in Haldwani.It
has the highest numbers of readers in Uttarakhand at present.
HT Media:
The HT Media newspaper was formally inaugurated in 1924. In 1927, it was reborn as
Hindustan Times, a limited liability company. In 1936, The Hindi daily Hindustan was
launched.
It also publishes two magazines in Hindi, Kadambini, a literary magazine established in 1960
and Nandan a children's magazine, started in 1964.
In 2003, the company incorporated all of its media businesses under HT Media Ltd. In 2004,
HT Media Ltd was listed as a public company and attracted external funding. It moved to
Mumbai in 2005, with a new product and content mix. In 2006, Fever 104 FM was launched,
in technical collaboration with the Virgin Group. Hindustan was relaunched re-establishing
the company's prominent presence in the regional news space. In 2007, Mint, the business
paper in partnership with the Wall Street Journal was launched in Delhi and Mumbai. In the
internet space, Hindustantimes.com was relaunched and Livemint.com was introduced. To further expand its
digital presence, HTCampus.com was launched in June 2010 to provide information on colleges, courses,
exams and careers for higher education in India.

History:
Hindustan Media Ventures Ltd is one of the leading print media companies in India in terms
of Readership. The company publishes and prints 'Hindustan', the third largest daily
newspaper in India in terms of Readership with a Readership of 9.9 million readers.
'Hindustan' has the largest Readership in key Hindi-speaking markets of Bihar and Jharkhand,
with a strong and growing presence in Delhi NCR and the states of Uttar Pradesh and
Uttarakhand. 'Hindustan' was one of the fastest growing Hindi daily newspapers in India.
'Hindustan' is published in four editions and 113 sub-editions. 'Hindustan' is presently printed
at 17 locations in the states/regions of Uttar Pradesh, Bihar, Jharkhand, Uttarakhand, Punjab
and Delhi NCR with a total installed rated capacity approximately 0.78 million copies per
hour. These printing facilities are located at Agra, Allahabad, Bareilly, Bhagalpur, Dehradun,
Delhi NCR, Dhanbad, Jamshedpur, Kanpur, Lucknow, Meerut, Mohali, Muzaffarpur, Patna,
Ranchi, Danapur and Varanasi. They distribute their newspapers through a multi-tiered
network of agents and vendors.
In addition to their newspaper, the company also provides supplements in some of their
markets to address the specific needs and regional tastes of their readers, while offering
advertisers a focused reach to a target audience. Their supplements generally provide
specialized content relating to education and entertainment, among others.
Hindustan Media Ventures Ltd was incorporated on July 9, 1918 as a public limited company
with the name The Behar Journals Ltd. In the year 1919, the company commenced their
printing press at Patna. Also, they commenced printing and publishing of English newspaper
'Searchlight'. In the year 1947, the company commenced printing and publication of Hindi
daily 'Pradeep'.
In the year 1986, the company commenced printing of Hindi daily 'Hindustan' and the
English daily 'Hindustan Times' on behalf of 'The Hindustan Times Ltd' at Patna. Also, they
terminated the printing and publication of the Hindi daily 'Pradeep' and the English daily
'Searchlight'.

In November 17, 1987 the name of the company was changed from The Behar Journals Ltd
to Searchlight Publishing House Ltd in order to capitalize on the name earned by their
publication 'Searchlight' which had become synonymous with the company's activities for
over 67 years.

In the year 2000, the company commenced printing of Hindi daily 'Hindustan' and English
daily 'Hindustan Times' from Ranchi location, in terms of a printing agreement with the
holding company and publisher of the said publications 'The Hindustan Times Ltd'.

The media business comprising of the entire printing and publishing undertakings of HTL
except the printing business at New Delhi was transferred to HT Media Ltd with effect from
July 1, 2003. Due to this transfer, the company became a subsidiary of HT Media Ltd with
effect from July 1, 2003.
In November 2008, the name of the company was changed from Searchlight Publishing House
Ltd to Hindustan Media Ventures Ltd to reflect the expanded business activities intended to be
undertaken by the company.In the year 2009, the company acquired Hindi business from HT
Media Ltd comprising of Hindi daily newspaper, 'Hindustan' including 'Ravivasriya
Hindustan'; magazines 'Nandan' and 'Kadambini'; and internet portals of the said publications
with effect from December 1, 2009.

Hindustan Media - Company Info:

Type: Daily Newspaper.

Owners: HT-media ltd.

Publisher: Ajay kumar jain.

Editor-in chief: Shashi shekhar.

Founded: 12th April 1936

Headquarters: Kasturba Gandhi marg, New Delhi[110001]

 Product categories:

Property Ads For Hindustan:- Text ads/Display ads [Buy, sell ,rent, lease.]
Ranchi Rs. 575[ 5 Lines ], PatnaRs.1380[ 5 Lines ], DelhiRs.1500[5 Lines ]

Recruitment ads for Hindustan:- [situation, vacant, wanted]

DelhiRs.1500[5 Lines ], Ranchi Rs.575[ 5 Lines ]

Business ads for Hindustan:-[Proposal ,offer]

Delhi Rs.1500[5 Lines], Ranchi Rs.575[5 Lines ]

Personal ads for Hindustan: [message, greetings]

Delhi Rs.200 [5 Line], Ranchi Rs.575[ 5 Lines ]

Travel ads for Hindustan:- [holiday, ,hotels]

Delhi Rs.1500[ 5 Lines ], Ranchi Rs.575[ 5 Lines ]

Public notice ads for Hindustan:- [companies notice]

Delhi500[per sq cm ], Ranchi 160[ per sq cm]

Court notice ads for Hindustan:- [publish court notice]

Delhi 500[per sq cm ], Ranchi 160[ per sq cm ]

Various other product/ads categories:

Announcement ads for Hindustan
Computer ads for Hindustan
Astrologer ads for Hindustan
Lost/found ads for Hindustan
Retail ads for Hindustan
Vehicles ads for Hindustan
Education ads for Hindustan
 Introduction to the topic:

Advertising survey and customer satisfaction: Advertising Survey is designed to help a

researcher understand how effective advertising has been. By deploying this survey template,
a researcher can gain meaningful insights on what the target audience perceives and how they
respond to the ads.
That advertising is highly effective is common knowledge. But not all kinds and forms of
advertising are equally effective. And then, there are new ways of advertising emerging just
about every other day. This means that it is imperative for businesses to discover what clicks
with the consumers when it comes to advertising.

Advertising Effectiveness Surveys help understand through which medium consumers like to
receive ads, what kinds of ads they like, which ads they like best and why, and so on.
Equipped with this information, businesses can devise effective ad campaigns and pocket
handsome returns.
Why Conduct Advertising Effectiveness Survey?
Unlike most businesses across the globe, which are governed by a various feedback loop,
advertising industry receives little objectives and reliable feedback from consumers.
Only a few ads are ever tested among consumers, which is less than even 1% according to
research. Advertising survey helps a researcher dig deeper to find out more about personal
choices and preferences based on the advertisement. Thus questionnaire can be easily
customized and more suitable questions can be added to it.
Best Uses of Advertising Survey?
By deploying this survey, a researcher can gain meaningful insights on what the target
audience perceives and how they respond to the ads. This Advertisement survey is an
excellent medium to know the performance of an advertisement and if the brand will gain any
loyalty from its customers or not. To flesh out a brand design, researchers often integrate
advertising effectiveness with brand performance. Better the reach of ads, better is the brand
performance. By using this survey template a business or an organization can come to know
about brand effectiveness as well.
Advertising survey helps in gaining a better customer satisfaction by surpassing the
customer expectation.
Customer satisfaction is a marketing term that measures how products or services supplied
by a company meet or surpass a customer‘s expectation. That is important because it provides
marketers and business owners with a metric that they can use to manage and improve their
businesses(Serenko,2010). Most of senior marketing managers, believed a customer
satisfaction metric very useful in managing and monitoring their businesses. There are some
reasons for its importance. The present study discuss about the reasons of its importance and
speak about its advantages and disadvantageous.
 Mission and vision:

HT Media strives to be a visionary organization and not an organization with a vision. In our
Endeavour to have a shared understanding, alignment and commitment, we have derived our
company‘s vision that sets the course and empowers people to take action.

Market Status of the Organization:

HT Brunch: HT Brunch is a 28 page magazine containing stories and snippets from lifestyle
to travel. It comes every Sunday.
HT Power job: This supplement is dedicated to careers with information on everything from
job listings to career counselling. It comes every Tuesday.
HT Premiere: HT Premiere comes every Thursday containing items on entertainment
covering Hollywood and Bollywood.
HT Horizon: A career related supplement, HT Horizon comes every Wednesday.
HT Estates: HT Estates contains real estate and property related features and circulated on
Saturdays.

Newspaper industry in India:

Newspapers shape the nation and it holds true for India as well. Even before India got
independence, newspapers played a major role in spreading the issue of independence.
Today, India has over 300 big newspapers, besides hundreds of medium and small -sized
ones. And the number is increasing almost every day as existing newspapers bring out new
editions apart from new players joining the bandwagon. More recently, Metro International,
Sweden is in talks with ABP group to launch their daily Metro in India. The negotiations are
on and very soon the deal would be done. Similarly, UK based Associated Newspapers and
India Today Group has entered into a joint venture to launch the Daily Mail in India.
Topic and company:
Advertisement survey at Hindustan media ventures:-
Advertisement survey helps an organisation to gain an edge over their competitor by
examining the facts of the giant term advertising, which further plays an important role in
gaining customer satisfaction. Advertisement survey helps an organisation to know how
effective the advertisement has been. Usually it helps to identify the need for advertisement
for a particular target audience. i.e. different people of different age group.
Advertisement survey at Hindustan media ventures allowed me to compare the advertisement
of different businesses and various other service advertisement in various different other
newspaper. The major comparison took place between companies choosing advertisement
with Hindustan newspaper vs other newspaper.
Businesses or respondents strongly agree that advertising in Hindustan helps them to promote
their business.

RESEARCH AND METHODOLOGY:

MARKETING RESEARCH:
The systematic and objective process of gathering recording and analysing data for aid in
making business decision or finding solution of business problems.
The task of marketing research is to generate accurate information for use in decision
making.

Research objective:
Research is a technique to find out the hidden truth which has not been discovered by
applying scientific procedure. Each research has its own focus. This is stated in term of
objective or purpose of conducting research. There must be an objective or purpose behind
any research, the research must proceed in such a systematic process so as to achieve the
actual goal. Research objectives might be as follows:

1. Service of H.T. MEDIA

 2. Customer satisfaction.
3. Customer response towards the service provided.
4. Customers trust for H.T. MEDIA
5. Name and fame of H.T. MEDIA in the market

Research design:
The basic types of research are as follows:

A. Descriptive v/s Analytical:

It includes surveys and fact finding enquiries of different kinds. In analytical research,
the researcher has to use facts or information already available and analyse that to
make a critical evaluation of the material.

B. Applied v/s fundamental:

It aims at finding solution or an immediate problem facing a society or an industrial /

business organisation. While fundamental research mainly concerned with
generalisation and with the formulation of a theory.

C. Qualitative v/s Quantitative:

Qualitative research is a scientific method of observation to gather non-numerical

data. This type of research refers to the meanings, concepts definitions,
characteristics, metaphors, symbols, and description of thing and not to their counts or
measures. Qualitative research approaches are employed across many academic
disciplines, focusing particularly on the human elements of the
Natural sciences. Quantitative research is the systematic empirical investigation of
observable phenomena via statistical, mathematical, or computational techniques. The
objective of quantitative research is to develop and employ mathematical models,
theories, and hypotheses pertaining to phenomena. The process of measurement is
central to quantitative research because it provides the fundamental connection
between empirical observation and mathematical expression of quantitative
relationships.

D. Conceptual v/s empirical:

Conceptual research is that related to some abstract idea or theory. It is generally used
by philosophers and thinkers to develop new concepts or to reinterpret existing ones. On the
other hand, empirical research relies on experience or involves observation alone, often
without due regard for system and theory. It is a data-based research, with analyses coming
up with conclusions, which are capable of being verified by observation or experiment. We
can also call it as ‘experimental type of research. In such a research it is necessary to get at
facts at the first hand, at their source, and actively to go about doing certain things to usually
stimulate the production of the desired information. In such a research, the researcher must
first provide himself with a working hypothesis or guess as to the probable results. He then
works to get enough facts to prove or disprove his hypothesis. He then sets up his
experimental designs, which he thinks will manipulate the persons or the materials concerned
so as to bring forth the desired information. Such research is thus, characterized by the
experimenter’s control over the variables under study and his deliberate manipulation of one
of them to study its effects. Empirical research is appropriate when proof is sought that
certain variables affect other variables in some way. Evidence gathered through experiments
or empirical studies is today considered to be the most powerful support possible for a given
hypothesis.

SAMPLING DESIGN:
It is impossible to do research with whole universe. As we know that it is not feasible to go
for population survey because of the numerous customers and their scattered location {H.T.
MEDIA} is widely spread in different part in india. So for this purpose sample size has to be
determined well in advance and selection of sample also must be scientific so that it
represents the whole universe. Sampling design is the most important aspect where the design
must be appropriate in order to have desired result.

METHODOLOGY
The methodology is the general research strategy that outlines the way in which research is to
be undertaken and, among other things, identifies the methods to be used in it. These
methods, described in the methodology define the means or modes of data collection or,
sometimes, how a specific result is to be calculated.

RESEARCH PROCESS:
Every research project has order of sequence of activity. These are the main stages:
Stage 1:
Defining the problem: problem is to find out reasons why customers do not read Hindustan
times newspaper
The objectives of project are:-
1. Preference of students towards newspaper.
2. To study the factors affecting customers read H.T.
3. To understand media habits to customer.
4. Attitude towards H.T.
 5. To understand marketing strategy “HINDUSTAN TIMES”

Stage 2:
Research Design:- it is a master plan specifying the methods and procedures for collecting
and analysing the needed information.
Research type:- descriptive research
Method used:- convenience sampling
Procedure:- went in colleges, hostels, various halls and many other places.

Stages 3:
Planning of sample:- students who knows English.
Sample size:- 100person who know English
Source of data:- primary and secondary data.
 Primary data: convenience sampling.
 Secondary data: web site of ”HINDUSTAN TIMES” old articles, projects, books
Research instrument: questionnaire
Open ended questions and closed ended question. Most of question are likert scale. Shortly
these question are going to measure –attitude towards “H.T”, importance of cost to choose
newspaper, availability of time and value addition by “H.T” in their life etc.

Sampling method: random sampling method will be used for gathering the necessary
information.

Stage 4:-
Collecting the data:- we went different diffrent places of chandigarh city like institute,
shopping malls, colleges and taking personal interview.

Stage 5:-
Analyzing the data.
Data interpretation and Analysis:

1. About the look of Hindustan media:

Strongly agree Agree Can’t say Disagree Strongly

Disagree

10% 76% 12 % 2% 0%

Strongly agree agree cantsay disagree strongly disagree

Interpretation – 76% advertisers agree with that look and content of HT are
appropriate and 10% are strongly agree but 12 % are not able to say that look and content
of HT are appropriate or not and 2% are disagree with this statement.
 2. Advtiser perception about hyperlocal regarding the promotion of their
business.

Can’t
Strongly agree Agree say Disagree Strongly
Disagree

56% 36% 2% 6% 4%

Sales

srongly agree 56 agree cant say disagree strongly disagree

Interpretation- 56% respondent are strongly agree and 36 % agree that advertising in
hyper local are helps to promote their business. Only 6 % are disagreeing and 4 % are
strongly disagreeing regarding this. And 2% are not able to say. It means there is huge scope
of hyper local in the print media industry
 3. Ability to improve brand equity in advertisers:

Strongly agree Agree Can’t say Disagree Strongly

Disagree

16% 38% 30% 14 % 2%

Sales

strongly agree agree cant say disagree strongly disagree

Interpretation- 16 % advertisers strongly agree and 38 % agree that that HT live able to
improve the brand equity of their business. But 30% are not able to say anything about it.
14are disagreeing and 2 % are strongly disagreeing
 4. Brand perception of advertisers about Hindustan time for advertisment.

Strongly agree Agree Can‘t say Disagree Strongly

Disagree

24
6% 56% % 14% 0%

Sales

strongly agree agree cant say disagree strongly disagree

Interpretation- 56% respondents are think that Hindustan times are the most preferable
brand and 6 % are strongly agree with this statement. 24% are not able say regarding this
statement and 14 % think that Hindustan times are not the most preferable brand for
advertisement
 5. Advertising revenue as percentage of total revenue:

Chart Title

jagran prakashan

ht media

hindustan media venture

db corp

0 20 40 60 80 100 120

Series 1 Series 2 Series 3

Interpretation: the revenue earned by these companies through advertisments are as

followed in percentage db corp has 75.51% of revenue, Hindustan media venture 72.87%,
HT media 80.10%, jagran prakashan 69.91%.
 6. Quality of content:
QUALITY EXCELLENT GOOD AVERAGE POOR CANNOT
SAY
Number of 25o 30 20 10 15
Respondent
Percentage of 25o 30 20 10 15
Quality
information by
Hindustan o Information Provided by (H.T)

Mean Mode =GOOD (30)

35

30

25

20

15

10

0
EXCELLENT GOOD AVERAGE POOR CANNOT SAY

Interpretation:
The quality of information provided by Hindustan is good because approx 25% of
respondents said excellent and 30% said good this shows that Hindustan information is too
specific and newspaper is friendly in nature.
 7. Factors that influences customers to buy Hindustan newspaper:

Factors Price Content Language Brand name

Respondents 53 20 22 5

Chart Title
60

50

40

30

20

10

0
price content languuage brand name

Series 1 Series 2 Series 3

Interpretation:
Approx 53% of respondents are price conscious and it does not matter much to them whether
they are reading Hindustan or any other newspaper.
 8. Important factors improve in HT live

Content layout Paper quality Others

18.75% 29.17% 52.08% 0%

factors

content layout paper quality others

Interpretation - Approximately 52 % advertisers feel that paper quality of HT live are not
good so it need to be improve for better attraction of the customer. 29.17 % are not satisfied
with the layout and 18.75% are not satisfied with content of the HT live. Which means HT
live has needed to improve in their content, layout and paper quality. But more focus should
be to improve their paper quality because most of the respondents are not satisfied with the
paper quality of the HT live.
RESEARCH FINDING:.

1. Those advertisers given their advertisement and most of them got positive
response from their customer point of view and revenue. Out of 100, 60% got
good response and rest of them has got marginal or no response.

2. 40 out of 100 respondents rely on information provided by “HT” because of its

brand, quality of information.

3. Educated people also like to read hindi newspaper because of their convenience
with hindi language.

4. Approx. 86% respondents are students and employees.

5. Approx. 80% respondent agree with that look and are appropriate. But some of
them are also disagree with the statement.

6. The quality of content is considered to be a higher rate in good quality in

comparison with different category.

7. The advertising revenue of Hindustan media venture is considerably low

comparatively to the other media corporation,.

8. The brand perception of the company in front of advertisers is good i.e. 56%
which is agree and 6% strongly agree.

9. About 60% respondents believe that H.T is a most preferable brand of advertisers.

CONCLUSION:
From the above survey we conclude that,
 Advertiser‘s perception towards hyper local is very important for Newspaper
Company. Because advertisement are the main source of revenue generation in print
media industry. Therefore newspaper agencies try to capture maximum no. of
advertisers and maximize their revenue.

 Advertiser always wants that type of brand of company which provide them a certain
amount of confidence that their expense will not go in vain. That simply means kind
of security.
  Advertiser has that knowledge of amount of people are engaged with the company
which will certainly provide him profit, that will make him to provide revenue to the
company.

 Educated people also like to read hindi newspaper.

 The hyperlocal news is kind of problem with “H.T” as it lacks in covering local news.

 Advertisers perception provides media company executives insight necessary for

increasing ad sales, market position and competitive advantage. And it helps to make
more benefits to advertisers.

 .It is concluded that advertisers‘ perception are the basic things, which could helpful to
the company.

SUGGESTION:
On the basis of findings of this study I am suggesting some points which
can helps to the company to maximize their revenue and profit by attracting
advertisers:

 In this study observed that half and above of the respondents are mentioned that
the improvement have to be made in paper quality, so the company can take effort
to improve the paper quality.
 An advertiser feels that news spread can be increased in the HT so that much
information can be seen.
 We can provide free subscription of HT to the regular advertisers live for
particular period of time to retain the advertisers.
 There is a need some kind of modification in layout which can attract the
advertisers.
 There should be no bargaining in the price of advertisement in hyper local
newspaper because it creates doubts in the mind of advertisers. So advertising rate
should be open and fixed for advertisers.
 Company should give the information regarding their any changes in
advertisement plan and offers directly to the advertisers
  Company can reduce the price of advertisement to attract the large amount of
audience
 Availability of the product is scarce, so the company can improve its circulation.
 HT can mention the new classified page in “HT live” which will helps to the local
advertisers and consumers to give their ad in low cost and will also beneficial to
the company to grab the huge no. Of advertisers for HT. It will help to Increase
revenue of the company.
 The company should provide promotional schemes to attract the advertisers so
that they can give their ad.

QUESTIONAIRE:

1. Have you ever given advertisement in ―HT live?

a. Yes b. no

2. Do you think advertising in local newspaper will help to grow your

business?
a. Strongly agree b. agree c. disagree d. can’t say

3. What do you think about the quality of content of Hindustan times newspaper in
comparison with other newspaper?
a. Excellent b. good c. poor d. can’t say

4. Do you think Hindustan times newspaper gives more emphasis to national news
instead of local news?
a. Strongly agree b. agree c. disagree d. strongly disagree e. can’t say

5. Do you think Hindustan times id most preferable brand for advertisers?

a. Strongly agree b. agree c. disagree d. strongly disagree e. can’t say

6. Do you think the advertisement cost of hindustan times is reasonable?

a. Yes b. no
7. According to you which factor is need to be improve in the Hindustan times?
a. Content b. layout c. paper quality d. others

8. Are the advertisers are aware about the Hindustan times process of advertisement?
a. Yes b. no.

.

.