You are on page 1of 9

Age * Reaction_to_promotional_offeres Crosstabulation

Reaction_to_promotional_offeres

Look for it Get information No need Bored Total

Age 15-25 Count 7 89 37 20 153

% within Age 4.6% 58.2% 24.2% 13.1% 100.0%

26-35 Count 2 26 12 9 49

% within Age 4.1% 53.1% 24.5% 18.4% 100.0%

36-45 Count 3 15 13 10 41

% within Age 7.3% 36.6% 31.7% 24.4% 100.0%

46< Count 0 19 11 6 36

% within Age .0% 52.8% 30.6% 16.7% 100.0%


Total Count 12 149 73 45 279

% within Age 4.3% 53.4% 26.2% 16.1% 100.0%

Gender * Reaction_to_promotional_offeres Crosstabulation

Reaction_to_promotional_offeres

Look for it Get information No need Bored Total

Gender male Count 10 129 61 40 240

% within Gender 4.2% 53.8% 25.4% 16.7% 100.0%

female Count 2 20 12 5 39

% within Gender 5.1% 51.3% 30.8% 12.8% 100.0%


Total Count 12 149 73 45 279

% within Gender 4.3% 53.4% 26.2% 16.1% 100.0%

Profession * Reaction_to_promotional_offeres Crosstabulation

Reaction_to_promotional_offeres

Get
Look for it information No need Bored Total

Profession Students Count 8 76 34 25 143

% within Profession 5.6% 53.1% 23.8% 17.5% 100.0%


Job Count 1 24 13 6 44
% within Profession 2.3% 54.5% 29.5% 13.6% 100.0%

Business Count 3 29 16 11 59

% within Profession 5.1% 49.2% 27.1% 18.6% 100.0%

Housekeeping Count 0 5 3 1 9

% within Profession .0% 55.6% 33.3% 11.1% 100.0%

Retirement Count 0 15 7 2 24

% within Profession .0% 62.5% 29.2% 8.3% 100.0%


Total Count 12 149 73 45 279

% within Profession 4.3% 53.4% 26.2% 16.1% 100.0%

current_operator * Reaction_to_promotional_offeres Crosstabulation

Reaction_to_promotional_offeres

Look for Get


it information No need Bored Total

current_operator Grameen Count 1 81 37 24 143


phone % within .7% 56.6% 25.9% 16.8% 100.0%
current_operator

Airtel Count 4 19 12 6 41

% within 9.8% 46.3% 29.3% 14.6% 100.0%


current_operator

Banglalink Count 3 27 13 11 54

% within 5.6% 50.0% 24.1% 20.4% 100.0%


current_operator

Robi Count 4 21 10 4 39

% within 10.3% 53.8% 25.6% 10.3% 100.0%


current_operator

teletalk Count 0 1 1 0 2

% within .0% 50.0% 50.0% .0% 100.0%


current_operator
Total Count 12 149 73 45 279

% within 4.3% 53.4% 26.2% 16.1% 100.0%


current_operator

Experience_of_Cell_phone_use * Reaction_to_promotional_offeres Crosstabulation


Reaction_to_promotional_offeres

Get
Look informatio No
for it n need Bored Total

Experience_of_Cell Very new Count 3 13 7 3 26


_phone_use % within 11.5 50.0% 26.9 11.5 100.0
Experience_of_Cell_phone_use % % % %

New Count 1 19 6 9 35

% within 2.9% 54.3% 17.1 25.7 100.0


Experience_of_Cell_phone_use % % %

Middle Count 3 44 31 17 95

% within 3.2% 46.3% 32.6 17.9 100.0


Experience_of_Cell_phone_use % % %

Old Count 4 59 27 12 102

% within 3.9% 57.8% 26.5 11.8 100.0


Experience_of_Cell_phone_use % % %

Oldest Count 1 14 2 4 21

% within 4.8% 66.7% 9.5% 19.0 100.0


Experience_of_Cell_phone_use % %
Total Count 12 149 73 45 279

% within 4.3% 53.4% 26.2 16.1 100.0


Experience_of_Cell_phone_use % % %

Experience_of_using_multiple_operators_in_the_past * Reaction_to_promotional_offeres Crosstabulation

Reaction_to_promotional
_offeres

Get No
Look inform nee Bor Tota
for it ation d ed l

Experience_of_using Yes Count 8 117 55 37 217


_multiple_operators_ % within 3.7 53.9% 25. 17. 100.
in_the_past Experience_of_using_multiple_operators_in_ % 3% 1% 0%
the_past

No Count 3 32 18 8 61
% within 4.9 52.5% 29. 13. 100.
Experience_of_using_multiple_operators_in_ % 5% 1% 0%
the_past

No answer Count 1 0 0 0 1

% within 100. .0% .0% .0% 100.


Experience_of_using_multiple_operators_in_ 0% 0%
the_past
Total Count 12 149 73 45 279

% within 4.3 53.4% 26. 16. 100.


Experience_of_using_multiple_operators_in_ % 2% 1% 0%
the_past

Experience_of_using_multiple_operators_in_present * Reaction_to_promotional_offeres Crosstabulation

Reaction_to_promotional_offe
res

Get No
Look for informa nee Bor Tota
it tion d ed l

Experience_of_using Yes Count 10 115 55 34 214


_multiple_operators_ % within 4.7% 53.7% 25. 15. 100.
in_present Experience_of_using_multiple_operator 7% 9% 0%
s_in_present

No Count 2 33 17 11 63

% within 3.2% 52.4% 27. 17. 100.


Experience_of_using_multiple_operator 0% 5% 0%
s_in_present

No answer Count 0 1 1 0 2

% within .0% 50.0% 50. .0% 100.


Experience_of_using_multiple_operator 0% 0%
s_in_present
Total Count 12 149 73 45 279

% within 4.3% 53.4% 26. 16. 100.


Experience_of_using_multiple_operator 2% 1% 0%
s_in_present
Cause_promotional_offer

Cumulative
Frequency Percent Valid Percent Percent

Valid Save money 49 17.6 17.6 17.6

To get better network 64 22.9 22.9 40.5


coverage

To get better Customer 101 36.2 36.2 76.7


Care

to get more services 17 6.1 6.1 82.8

Other Reason (pl. specify) 26 9.3 9.3 92.1

No answer 21 7.5 7.5 99.6

Mixed 1 .4 .4 100.0

Total 279 100.0 100.0

Cause_to_be_bored_and_reject_the_promotional_offers

Cumulative
Frequency Percent Valid Percent Percent

Valid Experience of manipulation 27 9.7 9.7 9.7

To need to take hazard 95 34.1 34.1 43.7

Ready to pay regular charge 89 31.9 31.9 75.6

Other Reason (pl. specify) 33 11.8 11.8 87.5

Not applicable 35 12.5 12.5 100.0

Total 279 100.0 100.0

purpose_of_using_cell_phone_operator

Cumulative
Frequency Percent Valid Percent Percent

Valid Home 101 36.2 36.2 36.2

Business 86 30.8 30.8 67.0

Corporate job 55 19.7 19.7 86.7

Other 32 11.5 11.5 98.2

No answer 3 1.1 1.1 99.3


Mixed 2 .7 .7 100.0
purpose_of_using_cell_phone_operator

Cumulative
Frequency Percent Valid Percent Percent

Valid Home 101 36.2 36.2 36.2

Business 86 30.8 30.8 67.0

Corporate job 55 19.7 19.7 86.7

Other 32 11.5 11.5 98.2

No answer 3 1.1 1.1 99.3

Mixed 2 .7 .7 100.0

Total 279 100.0 100.0

Primary_use_of_mobile

Cumulative
Frequency Percent Valid Percent Percent

Valid SMS 37 13.3 13.3 13.3

Incoming 69 24.7 24.7 38.0

Outgoing 37 13.3 13.3 51.3

Roaming 6 2.2 2.2 53.4

Internet 31 11.1 11.1 64.5

All of them 59 21.1 21.1 85.7

Any Other (Pl. Specify 40 14.3 14.3 100.0

Total 279 100.0 100.0

How_do_you_pay_for_your_operators

Cumulative
Frequency Percent Valid Percent Percent

Valid Prepaid 228 81.7 81.7 81.7

Postpaid 50 17.9 17.9 99.6

No answer 1 .4 .4 100.0

Total 279 100.0 100.0

What_is_the_frequency_of_using_cell_phone_every_day
Cumulative
Frequency Percent Valid Percent Percent

Valid 1 to 2 hrs 109 39.1 39.1 39.1

2 to 5 hrs 107 38.4 38.4 77.4

5 to10hrs 41 14.7 14.7 92.1

>10 hours 14 5.0 5.0 97.1

No answer 5 1.8 1.8 98.9

Less than 1 3 1.1 1.1 100.0

Total 279 100.0 100.0

Value_added_services

Cumulative
Frequency Percent Valid Percent Percent

Valid SMS 23 8.2 8.2 8.2

Voice mail 15 5.4 5.4 13.6

Caller Tunes 30 10.8 10.8 24.4

Ring-tone download 16 5.7 5.7 30.1

ticket booking 31 11.1 11.1 41.2

game download 87 31.2 31.2 72.4

call wating 66 23.7 23.7 96.1

internet access 11 3.9 3.9 100.0

Total 279 100.0 100.0

Are_you_satisfied_with_the_call_charges_charged_by_the_operator

Cumulative
Frequency Percent Valid Percent Percent

Valid Highly satisfied 18 6.5 6.5 6.5

Satisfied 132 47.3 47.3 53.8

Neutral 46 16.5 16.5 70.3

Dissatisfied 57 20.4 20.4 90.7

Highly dissatisfied 21 7.5 7.5 98.2

No answer 5 1.8 1.8 100.0


Total 279 100.0 100.0
How_do_you_got_promotional_offer

Cumulative
Frequency Percent Valid Percent Percent

Valid 0 1 .4 .4 .4

Via voice mail 3 1.1 1.1 1.4

Voice call 35 12.5 12.5 14.0

Internet 153 54.8 54.8 68.8

Messages 42 15.1 15.1 83.9

bil board 23 8.2 8.2 92.1

TV commercial 22 7.9 7.9 100.0

Total 279 100.0 100.0

What_types_of_promotional_offer_did_you_accept

Cumulative
Frequency Percent Valid Percent Percent

Valid Via voice mail 51 18.3 18.3 18.3

Voice call 115 41.2 41.2 59.5

Internet 61 21.9 21.9 81.4

Messages 51 18.3 18.3 99.6

No answer 1 .4 .4 100.0

Total 279 100.0 100.0

If_yes_which_offer_did_you_accept

Cumulative
Frequency Percent Valid Percent Percent

Valid 0 1 .4 .4 .4

Talk time 75 26.9 26.9 27.2

Internet 47 16.8 16.8 44.1

SMS 111 39.8 39.8 83.9

Bundle offers 42 15.1 15.1 98.9


others 3 1.1 1.1 100.0
If_yes_which_offer_did_you_accept

Cumulative
Frequency Percent Valid Percent Percent

Valid 0 1 .4 .4 .4

Talk time 75 26.9 26.9 27.2

Internet 47 16.8 16.8 44.1

SMS 111 39.8 39.8 83.9

Bundle offers 42 15.1 15.1 98.9

others 3 1.1 1.1 100.0

Total 279 100.0 100.0

Are_you_satisfied_with_the_given_promotional_offers_by_the_opera

Cumulative
Frequency Percent Valid Percent Percent

Valid Highly satisfied 28 10.0 10.0 10.0

Satisfied 65 23.3 23.3 33.3

Neutral 97 34.8 34.8 68.1

Dissatisfied 56 20.1 20.1 88.2

Highly dissatisfied 33 11.8 11.8 100.0

Total 279 100.0 100.0

Being_a_customer_do_you_rate_the_overall_service_of_your_operato

Cumulative
Frequency Percent Valid Percent Percent

Valid Very Good 42 15.1 15.1 15.1

Good 58 20.8 20.8 35.8

Average 122 43.7 43.7 79.6

poor 35 12.5 12.5 92.1

very poor 22 7.9 7.9 100.0

Total 279 100.0 100.0

You might also like