2018 12 10 AIC 2018 After Conference

TABLE OF CONTENTS
CHAPTERS PAGE
Table of Contents
Pre-Conference and Post-Conference Training Workshop Series ii
Panel Discussion with Experts iii
Readers Insight Publisher iv
Conference Program 4th AIC 2018 v
Schedule for Pre-Conference Workshop Series at 4th ASIA International
Conference (AIC 2018) vi
Schedule for 4th ASIA International Conference (AIC 2018) vii
Conference Gala Dinner 4th ASIA International Conference (AIC 2018) viii
Welcome Message from Conference Chair ix
Session Chairs and Judges x
Guide to Session Chairs xi
Editorial Team xii
Editorial Board Members 4th ASIA International Conference (AIC 2018) xiii
Organizing Team for 4th ASIA International Conference (AIC 2018) xv
Our Dignitaries xvi
Connecting Asia Conference Management System Network (CACMSN) xx
Connecting Asia Research Visibility and Advancement Network (CARVAN) xxi
ASIA Achievements xxii
List of Abstracts for 4th ASIA International Conference (AIC 2018) xxiii
Abstracts for 4th ASIA International Conference (AIC 2018) 1-152
Advances in Managing Operations and Sustainability

(AMOS 2018) 1-21
Emerging Issues in Economics and Finance
(EIEF 2018) 22-54
Future of Marketing and Management
(FMM 2018) 55-103
Global Developments in Humanities, Education
and Civilization (GDHEC 2018) 104-152
Future Conferences 153

Future Workshops 154
4th ASIA International Conference (AIC 2018), 8-9 December 2018, International Convention Center, Langkawi, Malaysia
ii
4th ASIA International Conference (AIC 2018), 8-9 December 2018, Langkawi International Convention Center, Langkawi, Malaysia
iii
Panel Discussion with Experts

iv
v
(AIC 2018)
4th ASIA International Conference
Conference
Program
vi
Schedule for Pre-Conference Workshop Series

4th ASIA International Conference (AIC 2018)
Conference Theme: Managing Economy and Society in Digital Age

Venue: International Convention Center, Langkawi, Malaysia
Friday 7th December 2018

Time Event Place
09:00-17:30 Conference Registration Registration Counter
09:00-09:30 Workshop Registration Registration Counter
Time Workshop title Resource Person
Prof. Dr. Muhammad Shahbaz
Chair, Energy and Sustainable
0930-1100 Recent Econometrics Developments
Development, Montpellier Business
School, France
Prof. Dr. Amran MD Rasli
Contemporary Data Analysis
0930-1100 Universiti Teknologi Malaysia,
Techniques for Primary Data
Summit University Zanzibar, Tanzania
Methodology for Social Science Prof. Dr. Rajah Rasiah
1100-1230
Research University of Malaya
Dr. Muhammad Imran Qureshi
Director Connecting Asia,
Tools and Techniques for
1100-1230 Senior lecturer, Malaysian Institute of
Systematic Literature Review
Industrial Technology, University
Kuala Lumpur.
Prof. Dr. Jiří Jaromír KLEMEŠ
Head of Laboratory for Process
1430-1600 How to Publish High Impact Factor
Integration and Intensification CPI2,
The University of Manchester, UK
Qualitative Research Methodology Prof. Dr. Leo Paul Dana
1600-1730
for Social Scientists Montpellier Business School, France
vii
Schedule for 4th ASIA International Conference (AIC 2018)
Conference Theme: Managing Economy and Society in Digital Age

Venue: Langkawi International Convention center, Langkawi, Malaysia
Friday, 6th December 2018, Virtual Conference Day

Time Program
1100-1730 Virtual Conference (for virtual presenters only)
Saturday, 8th December 2018, Conference Day 1

Time Event
0700-0830 Registration
0830-0845 Guests Seating
0845-0900 Opening Note by Prof. Dr. Amran Rasli (Conference Chair)
0900-0920 Plenary Speech Prof. Dr. Muhammad Shahbaz
0920-0940 Plenary Speech Prof. Dr. Leo Paul Dana
0940-1000 Plenary Speech Prof. Dr. Rajah Rasiah
1000-1020 Plenary Speech Prof. Dr. Jiří Jaromír KLEMEŠ
1020-1040 Plenary Speech Prof. Dr. Ayuba A. Aminu
1040-1100 Plenary Speech Dr. Muhammad Imran Qureshi
1100-1110 Group Photograph
1100-1130 Breakfast
Session 1
5 Slides 5 Minutes (5S 5M) Competition
1130-1330
Parallel Sessions (Normal Presentations)
Poster Presentation Sessions
1330-1400 Lunch & Prayer Break
Session 2
1400-1600
1600-1615 Tea Break
Session 3
1615-1815
Saturday, 8th December 2018, Strategic Foruma

Time Event
Session 1
1130-1330
Strategic Forum (Westin 1 Ballroom)
Session 2
1400-1600
Editorial Forum (Westin 1 Ballroom)
a
Free entry for all Participants
viii
CONFERENCE GALA DINNER
(AIC 2018)
4th ASIA International Conference
Venue: Westin Resort, Langkawi, Malaysia

Date: Saturday, 8th December 2018
Time: 19:00 – 22:10 Hours
Dinner Theme: Connecting People Globally
Dinner Attire: Traditional Attireb
Attendance for Participants: Compulsory to attendc
Time Program
1900–1930 Registration and Guest Seating
1930–1940 Montage (ASIA Achievements and AIC 2018)
1940–2000 Cultural Event
2000–2015 Presentation of Awards and Cash Prizes
2015–2030 Cultural Event
2030–2115 Vote of Thanks
2115–2120 Photo Sessions
2120–2155 Networking & Dinner
2155–2200 Closing of AIC 2018
a
Westin Resort, Langkawi Malaysia
b
The Guests are requested to wear their own Traditional Attire
c
Cash award will be given to only those winners of 5Slide 5Minute (5S5M) and poster competition
who are present at Dinner ceremony
Sunday, 9th December 2018, Conference Day 2

Time Program
1100-1700 Virtual Conference (for virtual presenters only)
Sunday, 9th December 2018, Conference Day 2

Time Program
1100-1700 Langkawi Mangrove tour / sunset cruse and dinner (paid)
ix
WELCOME MESSAGE FROM CONFERENCE CHAIR
We welcome all respected presenters to 4th ASIA International Conference (AIC 2018). As per the
previous ASIA International Conference (AIC 2017), we received so many abstracts from so many
researchers from many parts of the world. Since this year is the fourth AIC, we have decided to give
back more to those who participated this year. Firstly, we have arranged for series of value added
pre- and post-conference workshops that we believe will be very beneficial to the participants. The
pre-conference workshop covers five areas that have always been the bane of most researchers,
from writing to analysis. We hope that through these workshops, the participants will be able to
improve their research and writing skills accordingly. Further, ASIA is also providing opportunity
to the researchers for “Strategic Forum and Editorial Forum” with senior researchers. As always,
we will try to assist you, as ASIA is a venue where we network and help each other as best possible.
Other than the workshops, we provide travel grants for deserving participants. This is part of our
corporate social responsibility on top of our financial support for deserving postgraduate students
studying at UTM.
Finally, we have raised the bar by focusing on better quality articles for acceptance to be published
in reputable journals. We do hope that participants would understand that publication is a long and
tedious process that involves many rounds of reviews and corrections. For these reasons, we hope
that participants could assist by putting in more effort to ensure that articles submitted are original,
error-free and fulfil the quality standard imposed. So, help us to help you and the others as well, as
a delay in submission by some individuals will affect the others as well.
We have the gala dinner that we hope all the participants would attend as this is the venue where
we could chill, let our hair down and network together. As always, we will be singing together
again!
May the 4th ASIA International Conference (AIC 2018) bring much benefits to all of us.
Happy Conferencing and Hakuna Matata!
Prof Amran Rasli, PhD

Vice Chancellor
SUMAIT University
Zanzibar
x
SESSION CHAIRS AND JUDGES
Professor Khairil Wahidin Bin Awang Faculty of Hospitality, Tourism and Wellness,
Universit Malaysia Kelantan, Kota Bharu
Professor Dr. Hazoor Muhammad Sabir GC University Faisalabad, Pakistan
Professor Dr. Muhammad Muddassar Ghafoor University of the Punjab, Jehlum Campus,
Pakistan
Assoc. Prof. Datin Dr. Hasmah Binti Zanuddin University of Malaya, Malaysia
Assoc. Prof. Dr. Md. Mamun Habib BRAC Business School (BBS), BRAC
University, Bangladesh
Associate Prof. Dr. Mazlina Mustapha Universiti Putra Malaysia
Associate Prof. Dr. Muhammad Kashif SZABIST, Pakistan
Associate Prof. Dr. Haji Amran Bin Harun Universiti Tun Hussein Onn, Malaysia.
Associate Prof. Dr. Saima Batool Qurtuba University, Pakistan
Dr. Abdul Rehman Ahmed Universiti Tun Hussein Onn Malaysia
Dr. Muhammad Zahid City University Pakistan
Dr. Siti Sarawati Binti Hj. Johar Universiti Tun Hussein Onn Malaysia
Dr. Maqsood Ahmad FATA University, Pakistan
Dr. Firdous Alam Universiti Utara Malaysia
Dr. Agha Amad Nabi Iqra University, Pakistan
Dr. Revathi Sagadavan Faculty of Business, Communication and Law,
INTI International University, Malaysia
Dr. Helmi Adly Mohd Noor Universiti Kuala Lumpur, Malaysian Institute of
Industrial Technology
xi
GUIDE TO SESSION CHAIRS
Before Session
1. Please arrive at the meeting room 5 minutes earlier before the session starts.
2. Please check the program on the official conference website in advance.
3. If there are any changes of the session time or presenting abstract, the working staff will
notify you right at the registration desk.
During Session
1. Please divide the available time equally among all presenters. Each paper should be
presented in ten minutes, followed by three minutes discussion time.
2. At the beginning of the session, briefly, introduce yourself, announce of your arrangement
of the presentations to the presenters and the audience. Please make sure the presenters are
aware that they will receive their certificate at the end of the session.
3. We will have our working staff ready at the end of each session to take a group picture of
the participants, please help to gather everyone for the photo shoot.
4. Papers with more than one author do not get any extra time for the presentation.
5. Please remind the presenters of the remaining time they have three minutes before the end of
their presentation. If a speaker goes beyond the allotted time, the session chair should ask
him/her to close the presentation promptly and politely.
6. Confer the certificate of participation to every presenter at the end of the session.
7. Please try to make sure the session timely proceeds since some attendees need to move from
session to session.
8. If any problem which affects the continuation of your session appears, please send someone
to contact the organisers.
9. If any of the presenters fail to appear at the session, please return their certificates to the
organising committee.
10. Rules for 5 Slide 5 Minute competition need to be strictly followed.
11. Cash award will be given to only those presenters who are present at Dinner ceremony
xii
EDITORIAL TEAM
Head Editorial Advisory Board

Prof. Dr. Amran Rasli
Vice Chancellor, SUMAIT University, Chukwani Zanzibar, Tanzania
Editor-in-Chief
Dr. Muhammad Imran Qureshi
Director Connecting Asia / Malaysian Institute of Industrial Technology (MITEC), Universiti Kuala
Lumpur, Malaysia
Section Editors
 Scopus Indexed Journals
Dr. Sobia Irum
Connecting Asia Sdn. Bhd.
 ISI Proceedings / HEC Pakistan Journals

Dr. Muhammad Yasir
Bacha Khan University, Charsadda, Pakistan
Editorial Team
 Dr. Muhammad Muddassar Khan
 Mansoor Nazir Bhatti
 Dr. Noor Ullah Khan
 Dr. Abdul Sami
 Dr. Arslan Umar
 Dr. Muhammad Shafiq
xiii
Editorial Board Members for 4th ASIA International Conference (AIC 2018)
Prof. Dr. Ayuba A Aminu University of Maiduguri, Borno State. Nigeria.

Vice Dean School of Management, Northwestern Poly Technical
Prof. Dr. Cai Jianfeng
University, Xian, China.
Dean & Professor, Faculty of Management, Universiti Teknologi
Prof. Dr. Khalil Md Nor
Malaysia (UTM), Malaysia.
Prof. Dr. Nasser Ali Khan Vice Chancellor, Haripur University, Pakistan.
Professor, Faculty of Management, Universiti Teknologi
Prof. Dr. Rohaizat Baharun
Malaysia.
Dean, Centre for General Studies and Co-Curricular Universiti
Prof. Dr. Rosman Md. Yusoff
Tun Hussein Onn Malaysia, Johor, Malaysia.
Chairman School of Chemistry, Shaheed Benazir Bhutto
Prof. Dr Liaquat Ali
University, Shaheed Benazirabad, Sindh, Pakistan.
Assoc. Prof Dr. Heethal
MAHSA University, Kuala Lumpur, Malaysia.
Jaiprakash
Assoc. Prof Dr. Hussin
Universiti Teknologi Malaysia, Malaysia.
Salomon
Assoc. Prof Dr. Md Bilal Ali Universiti Teknologi Malaysia, Malaysia.
Assoc. Prof. Dr. Ahmad Jusoh Faculty of Management, UTM, Malaysia.
Director Academics UCP Business School, University of Central
Assoc. Prof. Dr. Aqeel Ahmed
Punjab, Lahore, Pakistan.
Associate Prof. Dr. Nor Universiti Tun Hussein Onn, Malaysia
Hazana Binti Abdullah
Assoc. Prof. Dr. Rosmaini Bin
Universiti Tun Hussein Onn Malaysia, Malaysia.
Tasmin
Assoc. Prof. Dr. Rosmini
Universiti Teknologi Malaysia, Malaysia.
Omar
Assistant Prof. Dr Muhammad School of chemistry, Shaheed Benazir Bhutto University,
Afzal. Shaheed Benazirabad, Sindh, Pakistan.
Assistant Prof. Dr. Amira College of Business Administration Prince Sultan University
Khattak Riyadh Saudi Arabia.
Assistant Prof. Dr. Umara College of Business Administration, Prince Sultan University,
Noreen Women Campus, Riyadh, Saudi Arabia.
Dr. Adil Mohamed Zahran Al Royal Court Affairs, Muscat, Sultanate of Oman.
Kindy
Dr. Agha Amad Nabi Department of Business Administration, Iqra University,
Karachi, Pakistan.
Dr. Ahmad Raza Bilal Superior University Lahore, Pakistan.
Department of Business Administration, University of Sargodha,
Dr. Ashfaq Ahmed
Pakistan.
Dr. Asnidar Hanim Yusuf Universiti Sains Islam Malaysia, Malaysia.
Dr. Azlin Shafinaz Arshad Universiti Teknologi MARA, Shah Alam, Malaysia.
Dr. Bandar (Khalaf) Al-Harthi Dar Al Uloom University, Saudi Arabia, Saudi Arabia.
Dr. Chen Lisha and Dr Ivan
Hebei University, China.
Sun
Centre for Management and Commerce, Department of
Dr. Faisal Khan
Management Sciences, University of Swabi, Pakistan.
Assistant Prof. Dr.Fatima Bint-
Department of Physics, GC University Lahore
e-Munir
xiv
Dr. Goh Chin Fei Faculty of Management, UTM, Malaysia.
Dr. Ibrahim Abubakr Alkali Bayero University Kano, Nigeria.
Dr. Ibrahim Danjuma Modibbo Adama University of Technology, Nigeria.
Dr. Low Hock Heng Faculty of Management, UTM, Malaysia.
Dr. Maqsood Haider Assistant Prof. FATA University, FR, Kohat, Pakistan.
Dr. Muhammad Siddique Department of Business Administration, Institute of business
Administration , Gujranwala Campus, University of the Punjab,
Pakistan.
Dr. Muhammad Tariq Department of Economics, Abdul Wali Khan University Mardan,
Pakistan.
Dr. Naveed Iqbal Ch. Department Business Administration, University of the Punjab,
Gujranwala Campus, Pakistan.
Dr. Shaghayegh Malekifar RMIT, Vietnam.
Dr. Suresh Ramakrishnan Faculty of Management, UTM, Malaysia.
Dr. Syed Zulfiqar Ali shah Deputy Dean (FMS), In-charge, Accounting and Finance
Department, International Islamic University, Islamabad,
Pakistan.
Dr. Talal Ratyan Alanazi King Abdulaziz Military Academy, Saudi Arabia.
Dr. Tan Owee Kowang Faculty of Management, UTM, Malaysia.
Dr. Yulia Hendri Yeni Andalas University, Kampus Limau Manis Padang, Indonesia.
Dr. Zeshan Ahmer University of Hertfordshire
Dr. Revathi Sagadavan Faculty of Business, Communication and Law, INTI
International University
Dr. Arslan Umar Connecting Asia Sdn. Bhd.
Dr. Haider Ali Shah Bahria University, Pakistan
Dr. Sobia Irum Universiti Teknologi Malaysia
Dr. Muhammad Yasir Bacha Khan University, Charsadda, Pakistan
Dr. Muhammad Muddassar Abbotabad university of Science and technology
Khan
Dr. Noor Ullah Khan Universiti Teknologi Malaysia
Dr. Abdul Sami Universiti Teknologi Malaysia
xv
Organizing Team for 4th ASIA International Conference (AIC 2018)
Dr. Abdul Sami Abrar Ullah

Head Finance and Administration 5 slide 5 Minute competition
Email: asia@utm.my
Mansoor Nazir Bhatti Humara Ahmad

Head Marketing and Event Management Poster Presentation Competition
Dr. Aliyu Isah Chikaji Dr. Muhammad Shafiq

Head Business Development and International Finance
Liaison
Hamad Raza Zaidi Dr. Popi Fauziati

Head Marketing Social Media Coordinator International Liason
Syed Muhammad Ahmad Hassan Gillani Dr. Sobia Irum

Marketing Social Media Registration
Dr. Arslan Umar Muhammad Ashfaq

Head Media Affairs Logistics
Committee Members
 Muhammad Ali
 Sonia Afrin Biswas
 Wang Zhe
 Nurul Ain Binti Abdul Rahman
 Farhan Sarwar
 Zia ur Rehman
 Muhammad Sarfraz
 Rai Naveed Arshad
 Waqar Akbar
 Muhammad Kashif
 Amina Usman Saleh
 Mehwish Rasheed
xvi
OUR DIGNITARIES
Jiří Jaromír KLEMEŠ, is a professor and head of “Sustainable

Process Integration Laboratory – SPIL”, NETME Centre, Faculty of
Mechanical Engineering, Brno University of Technology – VUT
Brno, Czech Republic and Emeritus Professor at “Centre for Process
Systems Engineering and Sustainability”, Pázmány Péter Catholic
University, Budapest, Hungary. Previously the Project Director,
Senior Project Officer and Hon Reader at Department of Process
Integration at UMIST, The University of Manchester and University
of Edinburgh. Founder and a long-term Head of the Centre for
Process Integration and Intensification – CPI2 , University of Pannonia, Veszprém, Hungary.
Awarded by the EC with Marie Curies Chair of Excellence (EXC). Track record of managing and
coordinating 91 major EC, NATO and UK Know-How projects. Research funding attracted over 21
M€. Co-Editor-in-Chief of Journal of Cleaner Production. He authored nearly 400 papers. A
number of books published by Elsevier, McGraw-Hill; Woodhead; Ashgate Publishing Cambridge;
Springer; WILEY-VCH; Taylor & Francis). Chairperson of CAPE Working Party of EFCE, a
member of WP on Process Intensification and of the EFCE Sustainability platform. Several times
Distinguished Visiting Professor for Universiti Teknologi Malaysia, Xi’an Jiaotong University;
South China University of Technology, Guangzhou; Tianjin University in China; University of
Maribor, Slovenia; University Technology Petronas, Malaysia; the Brno University of Technology
and the Russian Mendeleev University of Chemical Technology, Moscow. Doctor Honoris Causa of
Kharkiv National University “Kharkiv Polytechnic Institute” in Ukraine, the University of Maribor
in Slovenia, University POLITEHNICA Bucharest, Romania. “Honorary Doctor of Engineering
Universiti Teknologi Malaysia”, “Honorary Membership of Czech Society of Chemical
Engineering”, “European Federation of Chemical Engineering (EFCE) Life-Time Achievement
Award” and “Pro Universitaire Pannonica” Gold Medal.
Leo-Paul Dana is graduate of Ecole des Hautes Etudes

Commerciales, and McGill University (PhD, 1994) in Canada, Dr.
Dana is Research Professor at Montpellier Business School and
Marie Curie Fellow at Princeton University. He formerly served at
the University of Canterbury and prior to that as Visiting Professor
of Entrepreneurship at INSEAD and Deputy Director of the
International Business MBA Programme at Nanyang Business
School, in Singapore. He has published 36 books as well as 270
peer-reviewed articles mainly in the areas of economic development,
entrepreneurship and issues of island economies. His work has appeared in a variety of leading
journals including the British Food Journal, Cornell Quarterly, Entrepreneurship & Regional
Development, Entrepreneurship: Theory & Practice, International Small Business Journal, Journal
of Small Business Management, the Journal of World Business, and Small Business Economics.
xvii
Rajah Rasiah is Distinguished Professor of Economics at the Asia
Europe Institute, University of Malaya. He obtained his doctorate in
Economics from Cambridge University in 1992, and was a Rajawali
fellow at Harvard University in 2014. He was the Dean of the
Faculty of Economics and Administration, University of Malaya in
2009-2010 and 2013-2014. He is a professorial fellow at UNU-
MERIT, and senior research associate at the Technology and
Management Centre for Development (TMCD) at Oxford
University. His policy-oriented work includes research in several
countries in Asia, Africa and Latin America. Among the major contributions he has made for the
benefit of society include the conceptualization of technology, and its link to development, and
methodologies designed to capture clustering, technological capabilities and industrial policies. He
has produced over 300 publications in international journals and prestigious presses. He has also
worked extensively on technology, foreign investment, human capital, public health and
environment. He is the 2014 recipient of the Celso Furtado prize from the World Academy of
Sciences for advancing the frontiers of social science (economics) thought. In light of his
contributions, he was made Distinguished Professor of Economics in 2017 and conferred the
Merdeka Award in 2018.
Muhammad Shahbaz is Chair Professor at Energy and Sustainable

Development ESD, Montpellier Business School, Montpellier,
France. He was Principal Research Officer at COMSATS Institute of
Information Technology, Lahore Pakistan. He received his Ph.D. in
Economics from National College of Business Administration and
Economics, Lahore Pakistan. His research focuses on financial
economics, energy finance, energy economics, environmental,
development economics and tourism economics etc. He has widely
published in peer-reviewed international journals. He has published
more than 300 research papers so far in the International referred publications, having a cumulative
impact factor of 425 so far. He is among world's top 15 authors in Economics category as compiled
by IDEAS, and among top 5 author in Economics category in developing countries declared by
David Mckenzie Chief Economist, World Bank. Dr. Muhammad Shahbaz has published papers in
Journal of Banking and Finance, Applied Economics, Social Indicators Research, Renewable
Energy, Journal of Cleaner Production, Energy Economics, Energy Policy, Renewable and
Sustainable Energy Reviews, Energy, Economics Research, Economics Bulletin, Transportation
Research, Journal of Environmental Management, Tourism Economics, Tourism Management etc.
xviii
Amran Rasli has a PhD in Society, Business & Globalisation from
Roskilde University, Denmark. At the Faculty of Management, Prof.
Dr Amran Rasli is currently serving as Vice chancellor in Sumait
University, Chukwani, Zanzibar as Vice chancellor. He was teaching
postgraduate students, supervise doctoral students, conduct research
projects and write journals for publication as per the expectation of
the university in Universiti Teknologi Malaysia, Faculty of
Management. Prof. Dr Amran Rasli is still active in doctoral
supervision having graduated 41 PhD scholars so far. He had been
invited as a visiting professor at University of Southern Australia, University College of
Engineering and Technology, Pahang, Indian Institute of Risk Management, Hyderabad, India,
Hebei University, China, Kaunas Technological University, Lithuania, National Central University,
Taoyuan, Taiwan, National Chen Kung University, Tainan, Taiwan and Universitas Sebelas Maret,
Surabaya, Indonesia, Universitas Bung Hatta, Indonesia, Sarhad University, Pakistan, Islamia
College, Pakistan and City University, Peshawar.
Ayuba Alhaji Aminu is a professor and Doctor of Philosophy in

Management Studies from the Usmanu Danfodiyo University,
Sokoto. He holds a Master of Business Administration from the
prestigious Ahmadu Bello University Zaria in and B.Sc. (Hons) in
Business Management from the University of Maiduguri. He was a
two-time Head of Department of Business Management and member
of Governing Council of the Adamawa State University 2004-2005.
Professor Aminu has also served on both undergraduate and
postgraduate Accreditation Team of the National Universities
Commission (NUC) to many Universities in Nigeria and he is an international scholar of great
repute who has presented International conference papers in the USA, France, Greece, Czech
Republic, Malta, India, Malaysia, Republic of Korea etc.
Muhammad Imran Qureshi is a Doctor of management from Universiti

Teknologi Malaysia. His doctorate research focused on the work practices for
sustainable manufacturing under Socio-technical systems context. He is
currently working as a senior lecturer in Malaysian Institute of Industrial
Technology (MITEC), Universiti Kuala Lumpur. He is also founding
Director of Connecting ASIA research network. He has ten years of teaching
experience in the field of Operations Management, Strategic Management,
Project Management, Total Quality Management, Statistical Process Control,
Environmental Management, Logistic and Supply Chain Management,
Production Management and Operations Research, Statistics and Data Analysis. He is a
professional trainer for data analysis. He has conducted several workshops on Structural Equation
Modeling (SEM) using AMOS and SMART PLS, qualitative data analysis using NVIVO. On the
research side, his research profile consists of more than 100 research publications in renowned
journals with a cumulative impact factor above 45. He has written several impact factor
publications with world renowned publishers like ELSEVIER and SPRINGER in the area of
Operations Management, Environmental Management, Sustainability and Organizational Behavior.
His work has been cited extensively with 26 i10 index and h index 16. He is also author of three
text books.
xix
xx
CONNECTING ASIA CONFERENCE MANAGEMENT

SYSTEM NETWORK (CACMSN)
Go to Your
Fill the form
website, account has
and click
portal.conne been
submit
ctingasia.org created.
Select Theme Click Sign-in and

Click on New
relevant to Yes give username and
Abstract
your Field Password
Save
As acceptance is received from Accepted
official email form
Your Status Download Invoice
Connecting ASIA.
is Submitted and Acceptance
Log-in
check the status of your abstract. Letter
Complete Registration
Upload Proof of Click on tab under
Scan the barcode and Print Registration
payment Actions
Slip
Download the Upload the Article

Receive the
template of the and Choose your
Conference Kit
article Journal Indexing
Save
Representative
Happy
will contact you
Conferencing
via email
xxi
xxii
ASIA ACHIEVEMENTS
Event Nature of Sponsorship Participants for Award

4th ASIA International Conference (AIC Travel awards worth 30
2018) RM 30,000
2nd ASIA International Multidisciplinary Travel awards worth 30
Conference AIC 2018 RM 30,000
3rd ASIA International Conference AIC 2017 Travel awards worth 30
RM 30,000
1st ASIA International Multidisciplinary Publications Sponsorship 30
Conference AIMC 2017 RM 30,000
2nd ASIA International Conference AIC Travel awards worth 15
2016 RM 30,000
1st ASIA International Conference AIC 2015 Travel awards worth 15
RM 15,000
Event Nature of Publications Number of Publications

4th ASIA International Conference 2018 HEC Recognized Under Review
Journals and Scopus
Journals
nd
2 ASIA International Multidisciplinary Scopus Journals and ISI 350
Conference AIMC 2018 Index Journals
rd
3 ASIA International Conference 2017 HEC Recognized 320
Journals and Scopus
Journals
st
1 ASIA International Multidisciplinary Scopus Journals and ISI 350
Conference AIMC 2017 Index Journals
nd
2 ASIA International Conference AIC HEC Recognized 350
2016 Journals and Scopus
Journals
1st ASIA International Conference AIC 2015 Scopus 30
Workshops/Training Year No of Workshops Total No. of Participants

How to write Chapter 1 2017 1 41
Smart PLS 2018 9 178
How to write Chapter 1 2017 1 35
How to do Publications 2017 2 44
Smart PLS 2017 7 128
AMOS 2016 5 96
xxiii
List of Abstracts
4th ASIA International Conference (AIC 2018)
AIC-2018-AMOS-1: DESIGN OF EXPERIMENTS APPROACH ON VIBRATION CHARACTERISTICS IN AUTOMOBILE

CRANKSHAFT......................................................................................................................................................... 2
AIC-2018-AMOS-24: THE CHALLENGERS AND SUSTAINABILITY OF SOUTH EAST ASIA’S FIRST 1000MW ULTRA-
SUPERCRITICAL COAL FIRED POWER PLANT ........................................................................................................... 2
AIC-2018-AMOS-50: LIFE CYCLE COST ANALYSIS OF DIFFERENT REPAIR ASSUMPTIONS ................................................... 2
AIC-2018-AMOS-89: TOURIST SATISFACTION ON NATURAL ENVIRONMENT WITHIN ISLAMIC BUILT ENVIRONMENT
CONTEXT IN THE SHARIAH COMPLIANT HOTEL IN MALAYSIA ................................................................................. 2
AIC-2018-AMOS-105: THE NEED OF CORPORATE SOCIAL RESPONSIBILITY (CSR) IMPLEMENTATION IN ENERGY
INDUSTRY: PROPOSITION DEVELOPMENT ............................................................................................................... 3
AIC-2018-AMOS-106: ANALYSIS OF THE COAL MILLING OPERATIONS TO THE BOILER PARAMETERS ................................ 3
AIC-2018-AMOS-141: IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON PERCEIVED PERFORMANCE AND
BEHAVIORAL LOYALTY OF TELECOM CUSTOMERS ................................................................................................. 3
AIC-2018-AMOS-202: A REVIEW ON THE CRITICAL SUCCESS FACTORS OF RESEARCH COMMERCIALIZATION.................... 4
AIC-2018-AMOS-227: EMPOWERMENT DIMENSIONS AND INDICATORS: SYNTHESIS OF PAST LITERATURE ........................ 4
AIC-2018-AMOS-299: USE AND DISPOSAL OF MOBILE PHONES AMONG UNIVERSITY STUDENTS........................................ 4
AIC-2018-AMOS-329: RISK MANAGEMENT PRACTICES OF TRANSPORTATION COMPANIES: PRACTITIONERS’
PERSPECTIVE ......................................................................................................................................................... 4
AIC-2018-AMOS-340: OFFICE TECHNOLOGY AND MANAGEMENT SKILLS AND ITS CHALLENGES IN NIGERIA ..................... 5
AIC-2018-AMOS-359: AN EMPIRICAL INVESTIGATION OF IMPACT OF GREEN HRM ON ORGANIZATIONAL CITIZENSHIP
BEHAVIOR OF EMPLOYEES FOR ENVIRONMENT ...................................................................................................... 5
AIC-2018-AMOS-378: DISCLOSURE TUBERCULOSIS STIGMATIZED IDENTITIES AND ITS WORKPLACE IMPLICATIONS IN
PAKISTAN; A MEDIATED MODERATED MODEL. ....................................................................................................... 5
AIC-2018-AMOS-395: BRIDGING THE GAP BETWEEN DENOTATIONAL SEMANTICS AND OPERATIONAL SEMANTICS IN
SMART CONTRACT ................................................................................................................................................. 5
AIC-2018-AMOS-438: EFFECT OF GREEN LOGISTICS ON SUSTAINABILITY PERFORMANCE IN MALAYSIA
MANUFACTURING COMPANIES ............................................................................................................................... 6
AIC-2018-AMOS-445: CHALLENGES IN ATTAINING SUSTAINABLE DEVELOPMENT GOALS IN PORT KLANG: PORT
MANAGEMENT PERSPECTIVE ................................................................................................................................. 6
AIC-2018-AMOS-478: THE INFLUENCE OF ENVIRONMENTAL MANAGEMENT ACCOUNTING PRACTICES ON
ENVIRONMENTAL PERFORMANCE IN SMALL-MEDIUM MANUFACTURING IN MALAYSIA ......................................... 6
AIC-2018-AMOS-479: EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ON EMPLOYEES' AFFECTIVE COMMITMENT
TOWARDS ORGANIZATION, PIVOTAL ROLE OF CSR IMPORTANCE AND ORGANIZATIONAL IDENTIFICATION............. 7
AIC-2018-AMOS-493: COLLABORATIVE PERFORMANCE SYSTEM IN FRESH PRODUCE SUPPLY CHAIN: THE STATE-OF-
THE-ART AND RECENT DEVELOPMENTS ................................................................................................................. 7
AIC-2018-AMOS-503: THE STRATEGIC IMPORTANCE OF ENTERPRISE RESOURCE PLANNING (ERP) .................................... 7
AIC-2018-AMOS-515: IMPACT OF SUPPLY CHAIN INTEGRATION ON FIRM PERFORMANCE: EVIDENCE FROM
MANUFACTURING SECTOR OF PAKISTAN................................................................................................................ 8
AIC-2018-AMOS-567: ECO-INNOVATIONS IN HOUSING DELIVERY: A CASE OF MALAYSIA ................................................. 8
AIC-2018-AMOS-571: THE PROBLEMS OF PRECAST CONSTRUCTION ................................................................................. 8
AIC-2018-AMOS-589: THE IMPORTANCE OF FORMATION FLUIDS AND RESERVOIR ROCK MINERALOGY
CHARACTERISTICS IN ENHANCED OIL RECOVERY (EOR) ......................................................................................... 8
AIC-2018-AMOS-598: INTERVENTION MODEL OF LOW BIM ADOPTION IN MALAYSIA: A NEED OF LEARNING
INSTITUTION PRECEDENCE..................................................................................................................................... 9
AIC-2018-AMOS-602: INFLUENCE OF LIGNOSULFONATE TYPES AND ELECTROLYTE CONCENTRATIONS ON THE
ADSORPTION OF LIGNOSULFONATE ONTO KAOLINITE ............................................................................................ 9
AIC-2018-AMOS-609: RENT-SEEKING BEHAVIOURS (RSB) IN MALAYSIA'S HOUSING PLANNING APPROVAL: PROBLEMS
AND DEVELOPERS' EXPECTATIONS ......................................................................................................................... 9
AIC-2018-AMOS-624: DOES THE ‘GOOD’ PERFORMANCE MEASURES SHOW PERSISTENT ACROSS TIME HORIZONS?
APPLICATION OF (OLS) AND FISHER-Z TRANSFORMATION METHOD ON MUTUAL FUNDS CATEGORIES OF
PAKISTAN ............................................................................................................................................................ 10
AIC-2018-AMOS-647: AGROFORESTRY: A SUSTAINABLE LAND-USE OF FARM FORESTRY ............................................... 10
AIC-2018-AMOS-657: INFLUENCE OF ITO SUBSTRATE SURFACE AND EXTERNAL ELECTRIC FIELD TO IMPROVE DR-1
FILM REFRACTIVE INDEX USING PVD METHOD ..................................................................................................... 10
xxiv
AIC-2018-AMOS-673: ELASTIC BEHAVIOR OF CONNECTION SYSTEM WITH THE ADDITION OF WOODEN CLAMP ON
BAMBOO TRUSS STRUCTURE ................................................................................................................................ 10
AIC-2018-AMOS-674: REBRANDING OF MALAYSIAN STREET MARKETS: ISSUES AND CHALLENGES ................................ 11
AIC-2018-AMOS-680: THE INFLUENCE OF FIBER LENGTH AND CONCENTRATION ON THE THERMAL PROPERTIES OF
BASALT FIBER REINFORCED INTUMESCENT .......................................................................................................... 11
AIC-2018-AMOS-682: AN ASSESSMENT ON RURAL TOURISM IN MALAYSIA: REVIVING NEW VILLAGES DEVELOPMENT
AND SUSTAINABILITY .......................................................................................................................................... 11
AIC-2018-AMOS-687: DOES NETWORKING HELP START-UP IN GETTING ACCESS TO SUPPORTS? THE MODERATING
ROLE OF WORKING EXPERIENCE AND START-UP EXPERIENCE .............................................................................. 12
AIC-2018-AMOS-714: AN EMPIRICAL ANALYSIS ON CONTAINER VESSELS ENLARGEMENT: EXPLORING CAUSAL
FACTORS FROM THE PERSPECTIVE OF MALAYSIAN MARITIME TRADE SYSTEM ..................................................... 12
AIC-2018-AMOS-728: CONTROL OF ROOT KNOT NEMATODE DISEASE IN TOMATO BASED ON SUSTAINABLE
AGRICULTURE WITH RIZOSPHERE BACTERIA........................................................................................................ 12
AIC-2018-AMOS-734: ADSORPTION OF ANIONIC SODIUM DODECYL SULFATE SURFACTANT ON LOCAL SAND AND
KAOLINITE SURFACES: THE PROSPECT OF ALKALINE AND SALINITY .................................................................... 12
AIC-2018-AMOS-743: THE DIVERSITY OF BASIDIOMYCETES FUNGI THAT HAVE THE POTENTIAL AS A SOURCE OF
NUTRICEUTICAL TO BE DEVELOPED IN THE CONCEPT OF INTEGRATED FOREST MANAGEMENT............................. 13
AIC-2018-AMOS-786: TESTING ON ACTUAL USE AND USER SATISFACTION ENTERPRISE RESOURCE PLANNING ON
BANKING COMPANIES IN WEST SUMATERA .......................................................................................................... 13
AIC-2018-AMOS-798: THE CRITICAL SUCCESS FACTORS FOR THE TECHNOLOGY TRANSFER IN THE KLANG VALLEY
MASS RAPID TRANSIT PROJECT ............................................................................................................................ 13
AIC-2018-AMOS-813: POTENTIAL OF HORTON PLAINS NATIONAL PARK AS GEO TOURISM DESTINATION: INVENTORY
& EVALUATION ................................................................................................................................................... 13
AIC-2018-AMOS-814: A STUDY TO IDENTIFY CAUSES AND EFFECTS OF COASTAL EROSION IN CALIDO BEACH OF SRI
LANKA ................................................................................................................................................................. 14
AIC-2018-AMOS-833: VALIDATING THE DEVELOPMENT OF INSTRUMENT FOR MEAS ...................................................... 14
AIC-2018-AMOS-844: FUNCTIONAL PROPERTIES OF DUAL MODIFIED WHITE CORN STARCH ........................................... 14
AIC-2018-AMOS-852: HEAT TRANSFER MODEL FOR STEAM BURN INJURY AMONG FIRE FIGHTER ................................... 15
AIC-2018-AMOS-859: INFLUENCE OF IDEOLOGICAL AND NEUROLOGICAL FACTORS ON ETHICAL LEADERSHIP
BEHAVIOR: AN EVIDENCE FROM PAKISTAN .......................................................................................................... 15
AIC-2018-AMOS-869: COMPRESSIVE STRENGTH AND FLEXURAL STRENGTH OF RECYCLED CONCRETE AS COARSE
AGGREGATES ....................................................................................................................................................... 15
AIC-2018-AMOS-880: A COMPARATIVE STUDY ON THE FIDUCIARY ACCOUNTABILITY OF DIRECTORS ENSURING
SUSTAINABLE BUSINESS GROWTH IN PUBLIC LISTED COMPANIES AND SMES ........................................................ 15
AIC-2018-AMOS-892: THE STRATEGIC IMPORTANCE OF ENTERPRISE RESOURCE PL........................................................ 16
AIC-2018-AMOS-901: GREEN PURCHASING: CAPABILITIES, PRACTICES AND EFFECTS ON FIRMS’ TRIPLE BOTTOM LINE
PERFORMANCE .................................................................................................................................................... 16
AIC-2018-AMOS-943: THE POSITION OF STAKEHOLDERS INVOLVED IN THE COLLABORATION OF THE TOURISM
DESTINATION GOVERNANCE IN PANGANDARAN, WEST JAVA - INDONESIA ........................................................... 16
AIC-2018-AMOS-947: MEASURING INDIVIDUAL JOB PERFORMANCE OF PROJECT MANAGERS USING FUZZY EXTENDED
ANALYTIC METHOD ............................................................................................................................................. 17
AIC-2018-AMOS-959: USER INFLUENCE ON KNOWLEDGE GRID MODEL AMONG BIG DATA COMMUNITY TO PROMOTE
KNOWLEDGE SHARING......................................................................................................................................... 17
AIC-2018-AMOS-1002: CORRELATION BETWEEN THE TOTAL PHENOLIC, TOTAL FLAVONOID AND ANTIOXIDANT
CONTENT OF PHALERIA MACROCARPA EXTRACT ................................................................................................. 17
AIC-2018-AMOS-1033: MANAGEMENT BY EXCEPTION SURVEILLANCE DATA FOR WELL MANAGEMENT: TO MAXIMIZE
OIL PRODUCTION ................................................................................................................................................. 17
AIC-2018-AMOS-1039: NITRATE CONTAMINATION IN GROUNDWATER IN SUGARCANE FIELD, SUPHAN BURI
PROVINCE, THAILAND .......................................................................................................................................... 18
AIC-2018-AMOS-1045: A NEW FRAMEWORK OF BLUE OCEAN STRATEGY FOR INNOVATION PERFORMANCE IN
MANUFACTURING SECTOR ................................................................................................................................... 18
AIC-2018-AMOS-1085: BUSINESS STRATEGY AND PERFORMANCE OF TRADITIONAL AND COMPLEMENTARY MEDICINE
(T&CM) INDUSTRY IN MALAYSIA ......................................................................................................................... 18
AIC-2018-AMOS-1087: IMPACT OF INTERNATIONAL TRADE POLICIES AT INDONESIA MALAYSIA THAILAND GROWTH
TRIANGLE ............................................................................................................................................................ 18
AIC-2018-AMOS-1089: CONTRIBUTING FACTORS TOWARDS PROJECT ACHIEVEMENT: CASE STUDY OF UNIVERSITI
TEKNOLOGI MARA’S TRANSFORMATION PROJECTS .............................................................................................. 19
AIC-2018-AMOS-1128: HOW HIGH PERFORMANCE HRM PRACTICES AND MOTIVATION DRIVE THE JOB PERFORMANCE
OF MANUFACTURING OPERATORS ........................................................................................................................ 19
AIC-2018-AMOS-1156: INTELLIGENCE CREATION AND INTERNATIONALIZATION PROCESS OF SMALL HIGH-TECH
FIRMS .................................................................................................................................................................. 19
AIC-2018-AMOS-1168: THE RELATIONSHIP BETWEEN OSTRACISM AND CYNICISM: PROPOSING A RESEARCH MODEL ..... 19
AIC-2018-AMOS-1171: PROMOTING SUSTAINABLE COFFEE PRODUCTION IN RURAL AREA OF TENING VILLAGE ............. 20
AIC-2018-AMOS-1172: A REVIEW OF CURRENT WASTE MANAGEMENT AND TREATMENT TECHNOLOGY PRACTICE IN
INDONESIA .......................................................................................................................................................... 20
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AIC-2018-AMOS-1184: SUSTAINABILITY KEY PERFORMANCE INDICATORS IN ISLAMIC BANKING INDUSTRIES OF
MALAYSIA AND PAKISTAN: A SCALE BASED EVIDENCE ........................................................................................ 20
AIC-2018-AMOS-1186: FACTORS INFLUENCING INVESTMENT DECISIONS OF INDIVIDUAL INVESTORS WORKING IN
HAZARA DIVISION INDUSTRIAL ZONE................................................................................................................... 21
AIC-2018-EIEF-10: AN EMPIRICAL STUDY OF DEBT MATURITY STRUCTURE AND DETERMINANTS FOR PUBLIC AND
PRIVATE DEBT SECURITIES IN MALAYSIA AND SINGAPORE................................................................................... 23
AIC-2018-EIEF-19: CORPORATE GOVERNANCE, PRINCIPAL-PRINCIPAL CONFLICTS AND EARNINGS MANAGEMENT IN
BANKING SECTOR OF PAKISTAN ........................................................................................................................... 23
AIC-2018-EIEF-21: FACTORS INFLUENCING ISLAMIC BANKING ADOPTION: EVIDENCE FROM PAKISTAN .......................... 23
AIC-2018-EIEF-34: ECONOMIC SUSTAINABILITY AND CONSTITUTIONAL STRUCTURE: A STUDY OF TRANSITIONAL
ECONOMIES ......................................................................................................................................................... 23
AIC-2018-EIEF-59: RELATIONSHIP BETWEEN INFORMATION RATING AND CAPITAL STRUCTURE DECISIONS; EMPIRICAL
EVIDENCE FROM EMERGING MARKET OF PAKISTAN ............................................................................................. 24
AIC-2018-EIEF-70: NON-PERFORMING LOAN AND ECONOMIC DETERMINANTS IN ASIA-PACIFIC COUNTRIES: EVIDENCE
FROM CREDIT CARD DEBT. ................................................................................................................................... 24
AIC-2018-EIEF-75: NON-RANDOM WALK IN CRYPTO-CURRENCY: AN EMPIRICAL ANALYSIS OF BITCOIN MARKET........... 24
AIC-2018-EIEF-78: GOING PUBLIC DECISION OF INITIAL PUBLIC OFFERINGS (IPO) IN HOT ISSUE MARKET: CASE OF
PAKISTAN STOCK EXCHANGE ............................................................................................................................... 24
AIC-2018-EIEF-85: MEASURING THE PRACTICES OF COMMUNITY AND SOCIAL-BASED ENTERPRISE IN SETIU WETLAND .. 25
AIC-2018-EIEF-86: SYNERGY, AGENCY COST, AND THE DETERMINANTS OF PREMIA PAID IN MERGERS AND
ACQUISITIONS...................................................................................................................................................... 25
AIC-2018-EIEF-112: NEXUS BETWEEN CORRUPTION AND MACROECONOMIC INDICATORS IN LOWER DEVELOPING
COUNTRIES .......................................................................................................................................................... 25
AIC-2018-EIEF-122: STUDENTS’ SAVING BEHAVIOUR: DO DEMOGRAPHIC PROFILE, PARENTS’ BACKGROUND AND
FINANCIAL LITERACY MATTER? AN EMPIRICAL STUDY IN PRIVATE UNIVERSITIES IN SELANGOR ......................... 25
AIC-2018-EIEF-127: DETERMINANTS OF ISLAMIC BANKING PERFORMANCE AN EMPIRICAL STUDY IN MALAYSIA (2007
TO 2016) ............................................................................................................................................................. 26
AIC-2018-EIEF-151: DETERMINANTS OF RISK TOLERANCE LEVEL IN PAKISTAN .............................................................. 26
AIC-2018-EIEF-200: EFFECTIVENESS OF FISCAL AND MONETARY POLICY UNDER POLICY UNCERTAINTY FOR
SELECTED ASIAN COUNTRIES ............................................................................................................................... 26
AIC-2018-EIEF-210: THE EFFECT OF TAX DIFFERENCES, TAX PLANNING, TAX AGGRESSIVE, AND TAX AVOIDANCE
BOOK ANALYSIS ON PROFIT MANAGEMENT ON MANUFACTURING COMPANIES LISTED IN INDONESIA STOCK
EXCHANGE .......................................................................................................................................................... 26
AIC-2018-EIEF-232: NEXUS BETWEEN NON-PERFORMING LOANS AND FINANCIAL PERFORMANCE: EMPIRICAL
EVIDENCE FROM SELECTED STAR COMMERCIAL BANKS OF PAKISTAN ................................................................. 27
AIC-2018-EIEF-251: THE RELATIONSHIP OF RISK MANAGEMENT AND BANK PROFITABILITY PERFORMANCE BETWEEN
DOMESTIC AND FOREIGN ISLAMIC BANKS IN MALAYSIA ...................................................................................... 27
AIC-2018-EIEF-275: THE EFFECT OF AUDIT QUALITY, ACCOUNTING CONSERVATISM AND SALES GROWTH ON TAX
AVOIDANCE ......................................................................................................................................................... 27
AIC-2018-EIEF-278: BEHAVIOR OF MONDAY EFFECT SWINGS AND MARKET BECOMES ADAPTIVE (AMH). A FIRM LEVEL
EVIDENCE FROM EMERGING MARKET OF PAKISTAN ............................................................................................. 27
AIC-2018-EIEF-301: EFFECT OF CORPORATE GOVERNANCE ON CORPORATE DIVIDEND DECISIONS – MODERATING
ROLE OF BOARD DIVERSITY ................................................................................................................................. 28
AIC-2018-EIEF-314: INDONESIA’S COMPANY INTERNATIONAL PERFORMANCE: SUPERVISORY BOARD ROLE .................. 28
AIC-2018-EIEF-326: ASSESSING RECENT BEHAVIOR OF GOLD PRICE VOLATILITY IN MALAYSIA (2005 – 2018) ............... 28
AIC-2018-EIEF-336: THE OWNERSHIP STRUCTURE AND CORPORATE GOVERNANCE: A CASE OF PAKISTAN STOCK
EXCHANGE .......................................................................................................................................................... 28
AIC-2018-EIEF-337: BOARD GOVERNANCE DIVERSITY AND INTERNATIONAL PERFORMANCE OF INDONESIA’S SERVICE
COMPANIES ......................................................................................................................................................... 29
AIC-2018-EIEF-345: MULTIDIMENSIONAL POVERTY INDEX (MPI): A STUDY IN INDONESIAN ON ASEAN ........................... 29
AIC-2018-EIEF-354: IS MOTORCYCLE RIDE-SHARING ENHANCING THE WELFARE OF ITS DRIVER?................................... 29
AIC-2018-EIEF-356: THE INFLUENCE OF INVESTMENT, DEBT AND SALES ON COMPANY PROFITABILITY IN THE
PHARMACEUTICAL INDUSTRY IN INDONESIA STOCK EXCHANGE .......................................................................... 29
AIC-2018-EIEF-365: EMPLOYEE PERFORMANCE IMPROVEMENT AND ORGANIZATIONAL CHANGE WITH SWOT
ANALYSIS POSITIONING FOR COMMERCIAL BANKING CENTER IN MANDIRI BANK SURABAYA INDONESIA ............ 30
AIC-2018-EIEF-369: DETERMINANTS OF LIQUIDITY RISK MANAGEMENT ACROSS THE ASIAN COUNTRIES ....................... 30
AIC-2018-EIEF-373: THE EFFECT OF CAPACITY BUILDING AND SERVICE QUALITY PLUT-KUMKM TOWARD SMES
ENGAGEMENT IN IMPROVING ECONOMIC CREATIVE IN INDONESIA ...................................................................... 30
AIC-2018-EIEF-377: STUDENTS' PERCEPTION ON THE BUSINESS ACCOUNTING GAME ...................................................... 31
AIC-2018-EIEF-386: ROLE OF OIL & GAS EXPLORATION & MARKETING CO SECTOR OF KSE STOCK RETURN:
MEASUREMENT AND DETERMINATION ................................................................................................................. 31
AIC-2018-EIEF-402: ENVIRONMENTAL FACTORS AND THEIR ROLE IN INVESTMENT DECISION-MAKING BEHAVIOUR OF
INDIVIDUAL INVESTORS ....................................................................................................................................... 31
AIC-2018-EIEF-431: EFFECTIVE INTERNAL CONTROLS A FINANCIAL HEALTH INDICATOR FOR A COMPANY AND A
DIAGNOSTIC FOR SUCCESSFUL INVESTMENT DECISIONS ...................................................................................... 32
xxvi
AIC-2018-EIEF-450: HARNESSING BLOCKCHAIN TECHNOLOGY IN FUNDAMENTAL ANALYSIS FOR INVESTMENT
DECISION MAKING OF MALAYSIAN INVESTOR ...................................................................................................... 32
AIC-2018-EIEF-455: IMPACT OF CORPORATE POLITICAL CONNECTIONS AND AUDIT QUALITY ON AGENCY COST:
EVIDENCE FROM PAKISTAN .................................................................................................................................. 32
AIC-2018-EIEF-460: VOLUNTARY TAX COMPLIANCE: IMPACT OF JUSTICE AND TRUST IN GOVERNMENT AUTHORITIES ... 33
AIC-2018-EIEF-464: DETERMINANTS OF INTERNET FINANCE COMPANIES PERFORMANCE: THE CASE OF CHINA .............. 33
AIC-2018-EIEF-469: AUDIT COMMITTEE AND EARNING QUALITY .................................................................................... 33
AIC-2018-EIEF-482: SOCIO-DEMOGRAPHICS, RISK PROPENSITY AND INVESTMENT DIVERSITY MODERATING ROLE OF
FINANCIAL LITERACY .......................................................................................................................................... 33
AIC-2018-EIEF-491: ANALYSIS ON THE EFFECT OF INFLATION, FOREIGN EXCHANGE RATE AND THE FLOW OF SHIP
ARRIVALS TOWARDS CATTLE SHIP UNLOADING: CASE STUDIES IN SURABAYA PORT ............................................ 34
AIC-2018-EIEF-500: SELL IN MAY AND GO AWAY OR JUST ANOTHER JANUARY EFFECT ON INDONESIA STOCK
EXCHANGE .......................................................................................................................................................... 34
AIC-2018-EIEF-501: IMPACT OF EMOTIONAL INTELLIGENCE ON INVESTMENT BEHAVIOR: MODERATING ROLE OF
FINANCIAL LITERACY AND GENDER ..................................................................................................................... 34
AIC-2018-EIEF-507: DETERMINANTS OF CREDIT RISK IN BANKING SECTORS: EVIDENCE FROM PAKISTANI BANKING
SECTORS .............................................................................................................................................................. 34
AIC-2018-EIEF-535: SHAREHOLDER WEALTH EFFECTS OF BANK MERGERS AND ACQUISITIONS IN THE MIDDLE EAST
&NORTH AFRICA (MENA) REGION. ....................................................................................................................... 35
AIC-2018-EIEF-551: IMPACT OF CORPORATE GOVERNANCE AND SOCIAL RESPONSIBILITY WITH MODERATING ROLE OF
STRATEGIC PHILANTHROPY ON FIRM’S PERFORMANCE ........................................................................................ 35
AIC-2018-EIEF-553: FINANCIAL REGULATIONS AND BANK INSOLVENCY: A PANEL DATA ANALYSIS OF COMMERCIAL
BANKS IN PAKISTAN ............................................................................................................................................ 35
AIC-2018-EIEF-562: CLEAN ENERGY POLICY, PLANNING AND MANAGEMENT: GEARING UP THE RAPID ECONOMIC
GROWTH AND SUSTAINABLE DEVELOPMENT IN NEPAL ........................................................................................ 36
AIC-2018-EIEF-563: ANALYSIS OF INTERELATIONSHIP BETWEEN USEFULNESS OF MANAGEMENT ACCOUNTING
SYSTEMS, INTERACTIVE BUDGET USE AND JOB PERFORMANCE. ........................................................................... 36
AIC-2018-EIEF-568: LOCAL GOVERNMENT CHARACTERISTICS, ADOPTION OF ACCRUAL ACCOUNTING, AND
GOVERNMENT PERFORMANCE ............................................................................................................................. 36
AIC-2018-EIEF-581: FAMILY FIRMS, DIRECTORS’ REMUNERATION, EXPROPRIATION AND FIRM VALUE: EVIDENCE OF
THE ROLE OF INDEPENDENT DIRECTORS’ TENURE WITHIN THE REMUNERATION COMMITTEE IN MALAYSIA ......... 36
AIC-2018-EIEF-591: THE IMPACT OF EDUCATIONAL TOURISM, EXPORTS AND FOREIGN DIRECT INVESTMENT ON THE
ECONOMIC GROWTH ............................................................................................................................................ 37
AIC-2018-EIEF-606: STRENGTH ANALYSIS AND E-ENTREPRENEURSHIP CHALLENGES ON DIGITAL ECONOMIC
DEVELOPMENT IN WEST SUMATRA IN SUPPORTING NATIONAL ECONOMIC GROWTH ............................................ 37
AIC-2018-EIEF-608: UNFAIR CONTRACT TERMS IN MALAYSIAN ISLAMIC BANKS: EMPOWERING BANKING CONSUMERS
BY ISLAMIC EDUCATION ETHICS .......................................................................................................................... 37
AIC-2018-EIEF-620: INDONESIAN COCONUT COMPETITIVENESS IN INTERNATIONAL MARKETS ....................................... 37
AIC-2018-EIEF-626: PROPOSING A FRAMEWORK OF THREE FAMILIES OF PERFORMANCE MEASURES AGAINST A
UNIVERSAL SHARPE MEASURE: KENDALL’S TAU RANK ORDER CORRELATION APPROACH ................................... 38
AIC-2018-EIEF-627: INSTITUTIONAL FACTORS AND FOREIGN DIRECT INVESTMENT INFLOWS: EMPIRICAL EVIDENCE
FROM LATIN AMERICAN AND CARIBBEAN COUNTRIES ......................................................................................... 38
AIC-2018-EIEF-629: ASSESSING FISCAL SUSTAINABILITY IN MALAYSIA .......................................................................... 38
AIC-2018-EIEF-639: HEALTH EXPENDITURE AMONG MALAYSIAN COMMUNITY-DWELLING ELDERLY WITH DEMENTIA .. 38
AIC-2018-EIEF-640: THE IMPACT INSTITUTIONAL INVESTMENT HORIZON ON CORPORATE GOVERNANCE AND FIRM
PERFORMANCE .................................................................................................................................................... 39
AIC-2018-EIEF-644: ANALYSIS OF FINANCIAL PERFORMANCE USING FINANCIAL RATIO, AND EMOTICON ....................... 39
AIC-2018-EIEF-655: EXCHANGE RATE VARIABILITY AND MACRO ECONOMY: A COMPARATIVE ANALYSIS OF AFRICAN
AND LATIN AMERICAN DEVELOPING COUNTRIES ................................................................................................. 39
AIC-2018-EIEF-667: INTERACTIVE USE OF PERFORMANCE MEASUREMENT SYSTEMS AND ITS IMPACT TO FIRM
PERFORMANCE: EVIDENCE FROM WEST JAVA PROVINCE LOCAL-OWNED ENTERPRISE, INDOENSIA ...................... 40
AIC-2018-EIEF-668: RELATIONSHIP BETWEEN EMPLOYEE JOB SATISFACTION AND JOB ENGAGEMENT: AN EVIDENCE
FROM PAKISTAN .................................................................................................................................................. 40
AIC-2018-EIEF-685: ANALYSIS OF FACTORS AFFECTING THE ACCOUNTING DEPARTMENT IN OUTSOURCING DECISION
MAKING ............................................................................................................................................................... 40
AIC-2018-EIEF-690: THE EVALUATION OF FISCAL DECENTRALIZATION IN INDONESIA BASED ON THE DEGREE OF
REGIONAL AUTONOMY ........................................................................................................................................ 40
AIC-2018-EIEF-705: RELATIONSHIP BETWEEN STOCK MARKET INDICATORS AND FOREIGN PORTFOLIO INVESTMENT
(FPI): EVIDENCE FROM PAKISTAN ........................................................................................................................ 41
AIC-2018-EIEF-719: ANALYSIS OF EXTERNAL ENVIRONMENTAL FACTORS WHICH AFFECT THE DEVELOPMENT OF
RIDE-SHARING PLATFORM BASED ON ISM MODEL, EXAMPLES OF DIDI ................................................................. 41
AIC-2018-EIEF-724: THE EFFECT OF STOCK SPLIT TO ABNORMAL RETURN, STOCK PRICE AND STOCK TRADE VOLUME
ON GO PUBLIC COMPANY ..................................................................................................................................... 41
AIC-2018-EIEF-740: MULTIPLIER EFFECT OF TOURISM ACTIVITIES IN THE KOMODO NATIONAL PARK TO THE
REGIONAL ECONOMIC GROWTH OF WEST MANGGARAI REGENCY ........................................................................ 41
xxvii
AIC-2018-EIEF-742: SHADOW ECONOMY, OUTREACH OF FINANCIAL INSTITUTIONS AND FINANCIAL INCLUSION; A
STUDY OF BALKAN COUNTRIES ............................................................................................................................ 42
AIC-2018-EIEF-747: MODELLING VOLATILITY IN MEASURING MARKET RISK WITH VALUE-AT-RISK (VAR). (EVIDENCE
FROM PAKISTAN). ................................................................................................................................................ 42
AIC-2018-EIEF-751: THE IMPACT OF INSURANCE COMPANY'S PROFITABILITY ON THE ECONOMIC GROWTH (CASE
STUDY IN AMMAN STOCK EXCHANGE) ................................................................................................................. 42
AIC-2018-EIEF-778: THE EFFECT OF BUSINESS CHARACTERISTICS AND OWNER CHARACTERISTICS ON TAX
COMPLIANCE ....................................................................................................................................................... 42
AIC-2018-EIEF-780: THE CONTRIBUTION OF LIFE AND NON-LIFE INSURANCE ON ASEAN ECONOMIC GROWTH ................ 42
AIC-2018-EIEF-819: NETWORK STRUCTURE, TRANSACTION COST AND BUSINESS PERFORMANCE: AN EMPIRICAL
INVESTIGATION OF SMALL ENTERPRISES IN SRI LANKA........................................................................................ 43
AIC-2018-EIEF-828: THE ANNOUNCEMENT IMPACT OF HOSTING THE INTERNATIONAL SPORTING EVENT ON
INDONESIA STOCK MARKET AND PHILIPPINE STOCK MARKET BEFORE AND AFTER THE EVENT (CASE OF XVIII
ASIAN GAMES AND XXX SEA GAMES) ................................................................................................................... 43
AIC-2018-EIEF-830: DO PRODUCTIVITY INCENTIVES AND SALARY INCREASE REALLY EQUATE TO INCREASE WORK
PERFORMANCE .................................................................................................................................................... 43
AIC-2018-EIEF-848: EXAMINING FACTORS INFLUENCING CUSTOMER INTENTION TO USE ISLAMIC HOME FINANCING: A
STUDY IN UUM ..................................................................................................................................................... 44
AIC-2018-EIEF-858: PREDICTING E-GOVERNMENT USE IN MAURITIUS: NON-PARAMETRIC PROCEDURES ........................ 44
AIC-2018-EIEF-863: A CORRELATIONAL STUDY ON SAVING, SPENDING, INVESTMENT AND INSURANCE AMONG
STUDENTS AT TERTIARY LEVELS ......................................................................................................................... 44
AIC-2018-EIEF-876: A CONCEPTUAL MODEL OF GOODS AND SERVICE TAX REGISTERED PERSON COMPLIANCE
BEHAVIOUR IN MALAYSIA ................................................................................................................................... 44
AIC-2018-EIEF-881: AN INVESTIGATION OF THE LEVEL OF COMPLIANCE WITH FINANCIAL REPORTING STANDARDS
(FRS 101) BY MALAYSIAN SMES........................................................................................................................... 45
AIC-2018-EIEF-883: A THEORETICAL REVIEW OF ASSOCIATION BETWEEN FINANCIAL SUSTAINABILITY AND SHARE
PRICE ................................................................................................................................................................... 45
AIC-2018-EIEF-885: REVIEW OF FINANCIAL DISTRESS PREDICTION AND FINANCIAL SUSTAINABILITY ............................ 45
AIC-2018-EIEF-888: MODELLING MALAYSIA STOCK MARKETS USING GARCH, EGARCH AND COPULA MODELS ............... 45
AIC-2018-EIEF-910: CAPITAL STRUCTURE DECISIONS IN PUBLICLY LISTED ISLAMIC BANKS : WHAT ARE KEY
DETERMINANTS? ................................................................................................................................................. 46
AIC-2018-EIEF-911: PREDICTING DISTRESS IN ISLAMIC BANKS: THE EFFECTIVENESS OF CAPITAL MEASURES IN
CAMELS FRAMEWORK ......................................................................................................................................... 46
AIC-2018-EIEF-934: COMMERCIALIZATION OBSTACLES FOR PEF PASTEURIZATION IN FOOD INDUSTRY .......................... 47
AIC-2018-EIEF-937: DOES MANAGERIAL OWNERSHIP MODERATE THE EFFECT OF MANAGERIAL ABILITY ON EARNINGS
QUALITY? A COMPARATIVE STUDY OF MANUFACTURING COMPANIES IN INDONESIA AND MALAYSIA .................. 47
AIC-2018-EIEF-956: EMOTIONAL INTELLIGENCE AND DYSFUNCTIONAL AUDIT BEHAVIOR: A CONCEPTUAL
RELATIONSHIP ..................................................................................................................................................... 47
AIC-2018-EIEF-960: ”RELATIONSHIP BETWEEN LEVERAGE AND FIRM SIZE TOWARD TO REAL EARNING MANAGEMENT
(UNIT ANALYSIS OF MINING COMPANY INDONESIA EXCHANGE STOCK PERIOD 2012 UNTIL 2015)". ..................... 47
AIC-2018-EIEF-965: MONETARY POLICY REACTION FUNCTION AND EXTERNAL ECONOMIC UNCERTAINTY: EVIDENCE
FROM 30 SELECTED COUNTRIES ........................................................................................................................... 48
AIC-2018-EIEF-979: THE SHORT AND LONG-RUN PERFORMANCE OF SHARIA-COMPLIANT INITIAL PUBLIC OFFERINGS
(IPOS) IN THE EMERGING MARKET: EVIDENCE FROM THE SAUDI ARABIA SHARE MARKET .................................... 48
AIC-2018-EIEF-983: AN ASSESSMENT OF MARKET COMPETITION AND FINANCIAL STABILITY OF TAKAFUL MARKET IN
SAUDI ARABIA AND MALAYSIA ............................................................................................................................ 48
AIC-2018-EIEF-985: METHOD OF PAYMENTS IN THE MERGER AND ACQUISITIONS TRANSACTION: THE CASE OF SAUDI
ARABIA................................................................................................................................................................ 48
AIC-2018-EIEF-993: EXPLORING MEDIATING EFFECTS BETWEEN CORPORATE SOCIAL RESPONSIBILITY, FIRM
PERFORMANCE AND FINANCIAL DISTRESS - DEVELOPING A MODEL ..................................................................... 49
AIC-2018-EIEF-1018: THE CAUSAL EFFECTS OF LEADING MACROECONOMIC INDICATORS ON STOCK RETURN:
EVIDENCE FROM 13 SELECTED ASIA PACIFIC COUNTRIES ..................................................................................... 49
AIC-2018-EIEF-1027: THE INFLUENCE OF LIQUIDITY, FINANCIAL LAVERAGE, ACTIVITY AND PROFITABILITY TO
COMPANY VALUES IN PROPERTY AND REAL ESTATE COMPANY REGISTERED BY INDONESIAN STOCK
EXCHANGE .......................................................................................................................................................... 49
AIC-2018-EIEF-1035: REWARDING WHISTLEBLOWERS: HOW UNITED STATES QUI TAM PROVISIONS CAN BE USED IN
MALAYSIA ........................................................................................................................................................... 50
AIC-2018-EIEF-1059: EFFECT OF CORPORATE GOVERNANCE ON THE FINANCIAL PERFORMANCE OF MERGERS &
ACQUISITIONS: EVIDENCE FROM PAKISTAN ......................................................................................................... 50
AIC-2018-EIEF-1064: IMPACT OF TERRORISM ON FOREIGN DIRECT INVESTMENT AN EMPERICAL ANALYSIS OF
PAKISTAN. ........................................................................................................................................................... 50
AIC-2018-EIEF-1086: THE EFFECTIVENESS OF FINANCIAL RATIO TO MITIGATE INFORMATION COMPLEXITY OF
FINANCIAL STATEMENT FOR PERFORMANCE EVALUATION .................................................................................. 50
AIC-2018-EIEF-1088: THE SAVINGS POTENTIAL OF SINO-INDIAN FREE TRADE AGREEMENT WITHIN REGIONAL
COMPREHENSIVE ECONOMIC PARTNERSHIP INITIATIVES ...................................................................................... 51
xxviii
AIC-2018-EIEF-1092: IS PRE-EMINENCE IN FINANCIAL PERFORMANCE ATTRIBUTABLE TOWARDS INNOVATIVE IDEAS
OF CEO? EVIDENCE FROM PAKISTAN STOCK EXCHANGE ...................................................................................... 51
AIC-2018-EIEF-1093: THE IMPACT OF FAMILY CULTURE ON WELL-FUNCTION BOARD IN STATE-OWNED ENTERPRISES ... 51
AIC-2018-EIEF-1099: THE ROLE OF MACROECONOMICS VARIABLES ON STOCK RETURN IN PAKISTAN STOCK
EXCHANGE .......................................................................................................................................................... 51
AIC-2018-EIEF-1113: THE RELATIONSHIP BETWEEN LOSS, MACROECONOMIC CONDITION AND CONSERVATISM:
ADDITIONAL EVIDENCE OF FIRMS’ LIFE-CYCLE HYPOTHESIS ............................................................................... 52
AIC-2018-EIEF-1119: ANALYSIS OF REGIONAL DISPARITY IN INDONESIA USING NEW ECONOMIC GEOGRAPHY
FRAMEWORK ....................................................................................................................................................... 52
AIC-2018-EIEF-1144: NEXUS BETWEEN BIO CAPACITY AND CO2 EMISSION: A FRESH EVIDENCE OF PAKISTAN ................ 52
AIC-2018-EIEF-1151: OPTIMAL OWNERSHIP STRUCTURE TOWARD ISLAMIC BANK PERFORMANCE A PANEL DATA
APPROACH ........................................................................................................................................................... 52
AIC-2018-EIEF-1159: THE EXTERNAL FACTORS IMPACT ON ONLINE BANKING ................................................................ 53
AIC-2018-EIEF-1179: AUDIT COMMITTEE AND FINANCIAL REPORTING QUALITY: PRE- AND POST IFRS ADOPTION IN
MALAYSIA LISTED COMPANIES ............................................................................................................................ 53
AIC-2018-EIEF-1183: FACTORS AFFECTING THE CORPORATE GOVERNANCE DISCLOSURE: AN ANALYSIS OF
MANUFACTURING COMPANIES IN PAKISTAN ........................................................................................................ 53
AIC-2018-EIEF-1185: IMPACT OF WORKING CAPITAL MANAGEMENT ON FIRM’S PROFITABILITY (A CASE OF TELECOM
SECTOR IN PAKISTAN) .......................................................................................................................................... 53
AIC-2018-EIEF-1187: DOES FUND’S TURNOVER EFFECT CLOSE-ENDED MUTUAL FUNDS’ PERFORMANCE? EVIDENCE
FROM PAKISTANI MUTUAL FUND INDUSTRY ......................................................................................................... 54
AIC-2018-FMM-30: RELATIONSHIP OF LEADER MEMBER EXCHANGE AND SUPERVISOR FEEDBACK ENVIRONMENT IN
TEXTILE INDUSTRY OF GUJRANWALA, PAKISTAN ................................................................................................. 56
AIC-2018-FMM-35: IMPACT OF PERCEIVED FIT AND SELF-BRAND CONNECTION ON CONSUMER PURCHASE INTENTION
TOWARDS A NEWLY INTRODUCED SMARTPHONE IN PAKISTAN (PRODUCT LINE EXTENSION) ............................... 56
AIC-2018-FMM-36: SELF LEADERSHIP AND EMPLOYEE INNOVATIVE BEHAVIOR AMONG TELECOM INDUSTRY
EMPLOYEES ......................................................................................................................................................... 56
AIC-2018-FMM-53: RETAIL MARKETING MIX AND TRUST IN STORE TO PURCHASE BEHAVIOR WITH THE MEDIATION OF
PURCHASE INTENTION: A STUDY OF RETAIL INDUSTRY OF PAKISTAN ................................................................... 56
AIC-2018-FMM-61: PERCEIVED QUALITY OF PARENT BRAND AND BRAND EXTENSION EVALUATION: A CONCEPTUAL
FRAMEWORK FROM CULTURAL PSYCHOLOGY ..................................................................................................... 57
AIC-2018-FMM-80: ISSUES & CHALLENGES FACED BY WAREHOUSE MANAGEMENT IN FMCG SECTOR OF PAKISTAN ....... 57
AIC-2018-FMM-87: THE IMPACT OF EMOTIONAL INTELLIGENCE ON AMBIDEXTROUS BEHAVIOURS IN SMALL AND
MEDIUM ENTERPRISES IN MALAYSIA ................................................................................................................... 57
AIC-2018-FMM-107: THE ROLE OF HRD POLICIES IN DEVELOPED, UNDERDEVELOPED AND GULF COUNTRIES
SPECIALLY WITH REFERENCE TO WOMEN EMPOWERMENT: A REVIEW STUDY ...................................................... 57
AIC-2018-FMM-110: DETERMINANTS OF TEACHERS RETENTION IN ISLAMIC PRIVATE SCHOOLS ..................................... 58
AIC-2018-FMM-139: CRITICAL ORGANIZATIONAL LEARNING FOR COST LEADERSHIP STRATEGY AND PERFORMANCE:
STUDY OF TELECOM SECTOR IN PAKISTAN ........................................................................................................... 58
AIC-2018-FMM-159: 4 C’S OF WORKING ENVIRONMENT AND ORGANIZATIONAL PERFORMANCE – ROLE OF
INDIVIDUAL PERFORMANCE AS A MEDIATOR ....................................................................................................... 58
AIC-2018-FMM-160: ORGANIZATIONAL CYNICISM AND EMPLOYEE PERFORMANCE: THE MODERATING EFFECT OF
OCCUPATIONAL SELF-EFFICACY IN PAKISTAN...................................................................................................... 59
AIC-2018-FMM-161: INTERACTION EFFECT OF SOCIAL SUPPORT: THE EFFECT OF WORKLOAD ON JOB BURNOUT
AMONG UNIVERSITIES ACADEMICIANS ................................................................................................................ 59
AIC-2018-FMM-162: INVESTIGATING THE IMPACT OF SOCIAL MEDIA MARKETING ON BRAND LOYALTY: THE
MEDIATING ROLE OF BRAND CONSCIOUSNESS ..................................................................................................... 59
AIC-2018-FMM-163: EMOTIONAL INTELLIGENCE, PSYCHOLOGICAL CAPITAL AND PROACTIVE PERSONALITY AS
PREDICTORS OF JOB PERFORMANCE ..................................................................................................................... 60
AIC-2018-FMM-168: THE ROLE OF CUSTOMER EXPERIENCE IN DEVELOPING CO-CREATION STRATEGY AND BUSINESS
MODEL INNOVATION: THE STUDY ON INDONESIA TELECOMMUNICATION FIRMS IN FACING INDUSTRY 4.0 ........... 60
AIC-2018-FMM-180: THE ROLE OF AFFECTIVE COMMITMENT AND ETHICAL LEADERSHIP IN PROCEDURAL FAIRNESS
TO DETERMINE EMPLOYEE TURNOVER INTENTION ............................................................................................... 60
AIC-2018-FMM-190: THE IMPACT OF SELF-IMAGE CONGRUENCE ON BRAND PREFERENCE: A STUDY ON MOBILE PHONE
USERS IN PAKISTAN ............................................................................................................................................. 61
AIC-2018-FMM-196: THE EFFECT OF ISLAMIC ATRRIBUTES AND SERVICE QUALITY ON DESTINATION LOYALTY: THE
ROLE OF TOURIST SATISFACTION AS A MEDIATING FACTOR ................................................................................. 61
AIC-2018-FMM-206: SOCIAL MEDIA AND OPEN INNOVATION: IMPLICATION FOR INNOVATION PERFORMANCE AMONG
SMES IN MALAYSIA .............................................................................................................................................. 61
AIC-2018-FMM-208: ROLE OF POSITIVE EXTERNAL FACTORS IN RELATIONSHIP OF DESTRUCTIVE LEADERSHIP AND
KNOWLEDGE SHARING......................................................................................................................................... 61
AIC-2018-FMM-214: FACTORS AFFECTING SUCCESSFUL OF FAMILY BUSINESS SUCCESSION ........................................... 62
AIC-2018-FMM-228: IS CHALLENGING BUSINESS ENVIRONMENT CHANGING THE USE OF STRATEGIC MANAGEMENT
TOOLS IN INDONESIA FIRMS? ............................................................................................................................... 62
xxix
AIC-2018-FMM-233: CONSUMER ENGAGEMENT: ANTECEDENT AND OUTCOME IN ONLINE BRAND COMMUNITY OF
PAKISTAN ............................................................................................................................................................ 63
AIC-2018-FMM-239: HRM, WORKPLACE BULLYING, AND TURNOVER INTENTION: THE ROLE OF WORK ENGAGEMENT .... 63
AIC-2018-FMM-252: HOW IS MANAGERIAL CAPABILITY, MARKETING SKILL AND ACCESS TO CAPITAL LOAN OF
INDONESIA SME'S BUSINESS PERFORMANCE ......................................................................................................... 63
AIC-2018-FMM-258: COMPULSORY CITIZENSHIP BEHAVIOUR AMONG ACADEMIC STAFF OF PRIVATE HIGHER
EDUCATION INSTITUTIONS IN MELAKA, MALAYSIA .............................................................................................. 64
AIC-2018-FMM-267: WHY MEDICAL TOURISTS MUST GO TO MALAYSIA! ........................................................................ 64
AIC-2018-FMM-269: EMPLOYEE ENGAGEMENT AND TURNOVER INTENTION: A CASE OF ISLAMIC BANKERS IN BRUNEI
DARUSSALAM ...................................................................................................................................................... 64
AIC-2018-FMM-296: A FRESH INSIGHT INTO VISITORS’ DECISION-MAKING PROCESS IN HOTELS INDUSTRY OF
PAKISTAN ............................................................................................................................................................ 64
AIC-2018-FMM-303: FEASIBILITY OF SUBLIMINAL ADVERTISING IN PAKISTAN ............................................................... 65
AIC-2018-FMM-317: EFFECTS OF GREEN BRAND POSITIONING, KNOWLEDGE AND ATTITUDE ON GREEN PRODUCT
PURCHASE INTENTION ......................................................................................................................................... 65
AIC-2018-FMM-319: INTERACTION OF MORAL IDENTITY CENTRALITY AND MORAL DISENGAGEMENT OF INDIVIDUALS
AT WORKPLACE ................................................................................................................................................... 65
AIC-2018-FMM-320: WORKPLACE TRADITIONAL AND CYBERBULLYING AND EMPLOYEE HEALTH OUTCOMES:
EMOTIONAL INTELLIGENCE, A COPING STRATEGY. .............................................................................................. 65
AIC-2018-FMM-322: POLITICAL CONSUMERISM: THE ROLE OF POLITICAL SOCIALIZATION IN THE DEVELOPMENT OF
VOTING PREFERENCES OF PAKISTANI VOTERS...................................................................................................... 66
AIC-2018-FMM-330: DEVELOPMENT GROWTH OF BEACH RESORTS: PRACTITIONERS’ PERSPECTIVE ............................... 66
AIC-2018-FMM-331: TOWARDS ALLEVIATING COUNTERPRODUCTIVE WORK BEHAVIOUR: A SOUL LEADERSHIP VIEW .... 66
AIC-2018-FMM-338: DOES REPUTATION MANAGEMENT CREATES PUBLIC VALUE: AN EXPLORATORY STUDY IN PUBLIC
UNIVERSITIES OF PAKISTAN ................................................................................................................................. 67
AIC-2018-FMM-351: INFLUENCE OF IDEOLOGICAL AND NEUROLOGICAL FACTORS ON ETHICAL LEADERSHIP
BEHAVIOR: AN EVIDENCE FROM PAKISTAN .......................................................................................................... 67
AIC-2018-FMM-355: BRAND HATE AS AN UNDERLYING MECHANISM BETWEEN SIMILARITY TO COMPETITORS OFFER,
CORPORATE SOCIAL IRRESPONSIBILITY AND BRAND EQUITY ............................................................................... 67
AIC-2018-FMM-366: IMPACT OF SERVICE QUALITY ON CUSTOMER SATISFACTION - A COMPARATIVE STUDY ON
BANKING SECTOR OF PAKISTAN THROUGH WEIGHTED SERVPERF MODEL ............................................................ 68
AIC-2018-FMM-374: IMPACT OF CELEBRITY ENDORSEMENTS ON BRAND LOYALTY IN SPORTS PRODUCTS ...................... 68
AIC-2018-FMM-381: UNDERSTANDING E-COMMERCE MARKET USING CLUSTER ANALYSIS: A CASE STUDY OF THE
CRM PROGRAMS OF ONLINE SHOPPER .................................................................................................................. 68
AIC-2018-FMM-383: IMPACT OF PRO SOCIAL MOTIVES ON BEHAVIOR OF EMPLOYEE; MODERATED BY HELPING
INSTRUMENTALITIES ........................................................................................................................................... 68
AIC-2018-FMM-385: LEADERSHIP AND THEIR PREFERRED DECISION MODEL IN PUBLIC SECTOR INSTITUTION OF
HIGHER EDUCATION IN SIND ................................................................................................................................ 69
AIC-2018-FMM-389: ANALYSIS OF PRIVACY PERCEPTIONS TOWARDS SHOPPING DECISION THROUGH SHOPPING
BEHAVIOR BETWEEN MILLENNIALS AND BABY BOOMERS IN INDONESIA E-COMMERCE WEBSITE* ....................... 69
AIC-2018-FMM-393: THE EFFECT OF RELATIONSHIP MARKETING IN INDONESIAN COSMETICS MARKET .......................... 69
AIC-2018-FMM-397: IMPACT OF ORGANIZATION LEARNING PROCESSES ON ORGANIZATIONAL EFFECTIVENESS: THE
MODERATED MEDIATION ANALYSIS (THE NEED FOR OL IN CELLULAR FIRMS) ...................................................... 70
AIC-2018-FMM-400: ANALYZING THE VALIDITY OF LEADERSHIP COMPETENCES IN THE PREDICTION OF
ORGANIZATIONAL EFFECTIVENESS. ..................................................................................................................... 70
AIC-2018-FMM-412: THE AMBIDEXTERITY ORGANIZATION CAPABILITY: INDONESIAN SMES CASES ............................... 70
AIC-2018-FMM-441: POLITICAL PARTICIPATION THROUGH SOCIAL MEDIA: COMPARISON OF PAKISTANI AND
MALAYSIAN YOUTH ............................................................................................................................................. 71
AIC-2018-FMM-447: FACTORS INFLUENCING CONSUMERS INTENTION TO USE QR CODE MOBILE PAYMENT – A
PROPOSED FRAMEWORK ...................................................................................................................................... 71
AIC-2018-FMM-468: THE INTENTION TO USE OF FINGERPRINT SYSTEM IN HUMAN RESOURCE MANAGEMENT
PRACTICES AMONG ELECTRONIC COMPANIES IN MALAYSIA ................................................................................ 71
AIC-2018-FMM-480: TESTING THE MEDIATING EFFECT OF PERSON-ORGANIZATION FIT ON THE RELATIONSHIP
BETWEEN SOCIALLY RESPONSIBLE-HRM PRACTICES AND EMPLOYEE ENGAGEMENT ............................................ 71
AIC-2018-FMM-484: IMPACT OF KNOWLEDGE SHARING BEHAVIOR ON PERCEIVED PERFORMANCE OF AUDITING FIRMS
IN PAKISTAN: MODERATING ROLE OF ORGANIZATIONAL CULTURE ...................................................................... 72
AIC-2018-FMM-489: ANALYZING THE RELATIONSHIP BETWEEN HALAL LOGO AND PERCEIVED PRODUCT QUALITY
WITH THE MODERATING ROLE OF CONSUMER KNOWLEDGE ................................................................................. 72
AIC-2018-FMM-494: INCREASING CHALLENGE OF TURNOVER INTENTION IN BANKING SECTOR OF PAKISTAN ................ 72
AIC-2018-FMM-498: WORK DESIGN AND COMPETENCIES IN RELATION TO WORK PERFORMANCE: A PROPOSED
FRAMEWORK ....................................................................................................................................................... 73
AIC-2018-FMM-505: THE IMPACT OF KNOWLEDGE MANAGEMENT ON SMES PERFORMANCE IN THE CITY OF BANDUNG .. 73
AIC-2018-FMM-511: IMPULSIVE BUYING TENDENCY IN SOCIAL LEARNING PERSPECTIVE: S-O-R MODEL AND
EMPIRICAL INVESTIGATION ................................................................................................................................. 73
AIC-2018-FMM-517: CAREER MANAGEMENT AND WORK BEHAVIOR IN MALAYSIAN BANKING SECTOR PERSPECTIVE..... 73
xxx
AIC-2018-FMM-536: TOTAL QUALITY MANAGEMENT SYSTEM IN AN EDUCATION ENVIRONMENT: THE CASE OF A
PRIVATE UNIVERSITY IN BAHRAIN ....................................................................................................................... 74
AIC-2018-FMM-539: INVESTIGATING THE FACTORS IMPACTING THE STUDENT SATISFACTION WITH THE
UNIVERSITIES: A COMPARATIVE STUDY OF MALAYSIA AND PAKISTAN ................................................................ 74
AIC-2018-FMM-543: MEDIATING ROLE OF ORGANISATIONAL STRATEGIES IN RELATIONSHIP OF THE CAUSES AND OUT-
COMES OF OCCUPATIONAL STRESS ...................................................................................................................... 74
AIC-2018-FMM-544: READ THE WIND AND ROCK THE FLOOR .......................................................................................... 75
AIC-2018-FMM-557: THE IMPACT OF CUSTOMER EXPERIENCE TO REVISIT INTENTION IN PANDAWA BEACH TOURIST
ATTRACTION ....................................................................................................................................................... 75
AIC-2018-FMM-559: THE EFFECT OF SERVICE QUALITY ON ONLINE TRANSPORTATION CUSTOMER SATISFACTION IN
DENPASAR CITY ................................................................................................................................................... 75
AIC-2018-FMM-575: EXPLORING DEMANDS AND CONSUMPTION PROCESSES OF GREEN PRODUCTS: THE CASE OF
PAKISTANI CONSUMERS ....................................................................................................................................... 75
AIC-2018-FMM-579: THE INFLUENCE OF TRUST AND PERSONAL INNOVATION ON THE INTENTION OF TAXPAYERS
WITH ATTITUDE AS AN INTERVENING VARIABLE .................................................................................................. 76
AIC-2018-FMM-580: THE ROLE OF SPIRITUALITY AND COMMITMENT ORGANIZATIONAL TOWARD ORGANIZATIONAL
CITIZENSHIP BEHAVIOR (OCB) OF LECTURERS AT ISLAMIC UNIVERSITY IN PEKANBARU ...................................... 76
AIC-2018-FMM-586: IMPACT OF DEMOGRAPHIC VARIABLES ON CAUSES AND OUTCOMES OF OCCUPATIONAL STRESS:
A STUDY OF JUDICIARY IN KPK PAKISTAN ............................................................................................................ 76
AIC-2018-FMM-610: PREDICTION GUIDELINES FOR PERFOMANCE USING SPRINGATE MODEL AND INFLUENCE ON
STOCK RETURN PROPERTY & REAL ESTATE AND FOOD & BEVERAGE SECTORS LISTED ON INDONESIA STOCK
EXCHANGE .......................................................................................................................................................... 76
AIC-2018-FMM-618: PATIENT SATISFACTION OF BPJS KESEHATAN SERVICE AFTER THREE YEARS OF PROGRAM
IMPLEMENTATION ............................................................................................................................................... 77
AIC-2018-FMM-623: MEASURING INDIVIDUAL PERFORMANCE BY USING FIVE FACTOR MODEL OF PERSONALITY; A
COMPARATIVE STUDY OF PUBLIC AND PRIVATE SECTOR HOSPITALS OF PAKISTAN .............................................. 77
AIC-2018-FMM-625: WOMEN IN THE DIGITAL ERA: SCOPE OF FEMALE ENTREPRENEURSHIP IN E-BUSINESS .................... 77
AIC-2018-FMM-630: AN OVERVIEW OF LEVERAGING WORKERS' COMPENSATION RIGHTS BASED FROM MICROBIAL
INFECTIONS ......................................................................................................................................................... 77
AIC-2018-FMM-632: RELATIONSHIPS BETWEEN JOB PERFORMANCE, WORK LIFE BALANCE, ORGANIZATIONAL JUSTICE
AND CAREER SATISFACTION: EVIDENCE FROM A MANUFACTURING COMPANY IN MALAYSIA............................... 78
AIC-2018-FMM-633: THE EFFECTS OF INTERPERSONAL COMMUNICATION AND TASK DESIGN ON EMPLOYEES’
PERFORMANCE: EVIDENCES FROM THE MALAYSIAN MANUFACTURING COMPANY ............................................... 78
AIC-2018-FMM-641: TALENT IDENTIFICATION IN SHAPING EMPLOYEES’ RELATIONAL AND TRANSACTIONAL
PSYCHOLOGICAL CONTRACT: EVIDENCE FROM TELECOM ORGANIZATIONS ......................................................... 78
AIC-2018-FMM-645: EXPLORING FACTORS INFLUENCING POSTGRADUATE DOCTORAL STUDENTS RETENTION IN
PUBLIC UNIVERSITIES. ......................................................................................................................................... 78
AIC-2018-FMM-651: WHY COUNTERFEIT? A STUDY OF PURCHASE BEHAVIOUR OF PAKISTANI CONSUMERS TOWARDS
COUNTERFEIT LUXURY GOODS. ........................................................................................................................... 79
AIC-2018-FMM-656: THE EFFECT OF HOSPITAL SERVICE CLIMATE ON CANCER PATIENT SATISFACTION WITH
HOSPITAL EMPLOYEE COMMITMENT AS MEDIATOR ............................................................................................. 79
AIC-2018-FMM-670: EXPLORING MOBILE BANKING QUALITY FACTORS: ADOPTION OF LOCAL PRIVATE UNIVERSITY
STUDENTS............................................................................................................................................................ 79
AIC-2018-FMM-671: WHAT DRIVES THE CONSUMERS’ INTENTION OF USING ONLINE PROPERTY WEBSITE: A
CONCEPTUAL MODEL ........................................................................................................................................... 80
AIC-2018-FMM-672: IS WORK FAMILY CONFLICT, ENRICHMENT AND THEIR INTERACTION RELATED TO BALANCE
SATISFACTION? A STUDY OF UNIVERSITY FACULTY IN PAKISTAN. ....................................................................... 80
AIC-2018-FMM-677: THE INFLUENCE OF ONLINE FOOD DELIVERY SERVICE QUALITY ON CUSTOMER SATISFACTION
AND CUSTOMER LOYALTY: THE ROLE OF PERSONAL INNOVATIVENESS................................................................ 80
AIC-2018-FMM-699: THE MEDIATING ROLE OF PASSION BETWEEN PSYCHOLOGICAL CAPITAL AND PSYCHOLOGICAL
WELL-BEING AMONG NURSES IN PAKISTAN HEALTH SECTOR: A CONCEPTUAL PERSPECTIVE ................................ 80
AIC-2018-FMM-708: THE DIFFERENCE OF CONSUMER SATISFACTION AND LOYALTY ON THE USE OF POINT OF SALE
(POS) ................................................................................................................................................................... 81
AIC-2018-FMM-710: QUALITY IMPROVEMENT OF VOCATIONAL HIGH SCHOOL GRADUATES ........................................... 81
AIC-2018-FMM-717: THE EFFECT OF MANAGERIAL COMPETENCIES, COMPENSATION AND CAREER PLANNING,
TOWARD EMPLOYEE PERFORMANCES TROUGH JOB SATISFACTION AT PT. BANK BTPN TBK MICRO BANKING
DIVISION (MUR) PEKANBARU BRANCH. ................................................................................................................ 81
AIC-2018-FMM-721: THE INFLUENCE OF SUPPORTIVE ORGANIZATIONAL CULTURE TO JOB SATISFACTION AND
EMPLOYEE AFFECTIVE RESPONSE TO ORGANIZATIONAL CHANGE, AND THEIR EFFECT TO ORGANIZATIONAL
CYNICISM ............................................................................................................................................................ 82
AIC-2018-FMM-723: CITIZENSHIP BEHAVIOR AND WORKPLACE WITHDRAWAL: DISTINGUISHING BETWEEN THE
ORGANIZATION AND JOB-BASED TURNOVER INTENTIONS IN NURSES ................................................................... 82
AIC-2018-FMM-727: THE INFLUENCE OF SELF ESTEEM AND JOB STRESS ON EMPLOYEES PERFORMANCE BY JOB
SATISFACTION AS AN INTERVENING VARIABLE IN PT BINOR KARYA MANDIRI PAITON PROBOLINGGO .................. 82
xxxi
AIC-2018-FMM-729: THE RELATIONS AMONG THE DIMENSIONS OF ORGANIZATIONAL CULTURES AND EDUCATORS’
JOB SATISFACTION ............................................................................................................................................... 82
AIC-2018-FMM-737: FACTORS THAT INFLUECE CUSTOMER PURCHASE INTENTION TOWARDS LUXURY FASHION
GOODS ................................................................................................................................................................. 83
AIC-2018-FMM-738: PERCEIVED JUSTICE AND CUSTOMER LOYALTY IN SERVICE FAILURE AND RECOVERY CONTEXT:
MEDIATING EFFECT OF CUSTOMER AFFECTION .................................................................................................... 83
AIC-2018-FMM-750: DOES HALAL POULTRY MATTERS? AN ASSESSMENT AMONG GENERATION Y NON-MUSLIM
CONFIDENCE AND CHOICE IN MALAYSIA .............................................................................................................. 83
AIC-2018-FMM-761: THE MODELLING OF PREFERENCE SWITCH FROM CONVENTIONAL FOOD TO GENETICALLY
MODIFIED FOOD: EVIDENCE FROM MALAYSIA ...................................................................................................... 83
AIC-2018-FMM-762: CONSUMER ADOPTION OF MOBILE PAYMENTS: A DISCTINCTIVE COMPARISON BETWEEN CHINA
AND MALAYSIA ................................................................................................................................................... 84
AIC-2018-FMM-767: SOCIAL EXCHANGE THEORY IN SUSTAINABLE TOURISM ................................................................. 84
AIC-2018-FMM-769: ISLAMIC BRAND'S PERSONALITY AND CUSTOMER SATISFACTION: A CONCEPTUAL STUDY.............. 84
AIC-2018-FMM-773: EFFECT OF LEADERSHIP STYLE ON ORGANISATIONAL PERFORMANCE ............................................ 84
AIC-2018-FMM-781: SERVICE QUALITY AND USING OF SOCIAL MEDIA MARKETING TOWARDS CUSTOMER PURCHASE
INTENTION OF PT. SARI COFFE INDONESIA............................................................................................................ 85
AIC-2018-FMM-784: THE STUDY ON FACTORS INFLUENCING ONLINE BEHAVIORAL ADVERTISING AVOIDANCE (OBA),
SPECIAL REFERENCE TO SRI LANKAN ONLINE ADVERTISING ................................................................................ 85
AIC-2018-FMM-804: MEDIATING ROLE OF WORK ENGAGMENT BETWEEN EMPLOYEE EXPERIENCED HIGH
PERFORMANCE WORK SYSTEM AND JOB OUTCOMES. A STUDY OF HOSPITALITY SECTOR IN PAKISTAN ................. 85
AIC-2018-FMM-806: SERVICE QUALITY, CUSTOMER SATISFACTION, LOCATION AND CUSTOMER LOYALTY:
MEDIATION AND MODERATION ANALYSES ........................................................................................................... 85
AIC-2018-FMM-808: EFFECTS OF TANGIBLE AND INTANGIBLE REWARDS ON EMPLOYEE CREATIVE PERFORMANCE: A
MODERATED MEDIATION ANALYSIS OF MOTIVATION AND VALENCE OF REWARDS .............................................. 86
AIC-2018-FMM-826: THE ROLE OF HUMAN RESOURCES VS. BANKING DIGITAL TECHNOLOGY IN THE BANKING
DIGITALIZATION ERA ........................................................................................................................................... 86
AIC-2018-FMM-831: ISSUES AND CHALLENGES FACED BY MALAYSIAN UMRAH TRAVEL AGENCIES IN PROVIDING
EXCELLENT MARKETING MIX SERVICES TO UMRAH PILGRIMS .............................................................................. 86
AIC-2018-FMM-832: BUYERS’ PREFERENTIAL FACTORS FOR RESIDENTIAL PROPERTIES IN MALAYSIA USING MULTI-
CRITERIA DECISIONS MAKING APPROACH: DOES PRICE MATTERS? ....................................................................... 87
AIC-2018-FMM-837: THE ANALYSIS WEBSITE QUALITY, INTENTION TO USE WEBSITE, AND BEHAVIORAL INTENTION
NITIZEN OF TRADITIONAL INDONESIAN DECORATIVE ART PRODUCTS .................................................................. 87
AIC-2018-FMM-841: INVESTIGATING THE CAUSES AND OUTCOMES OF SKEPTICISM TOWARD ONLINE ADVERTISING:
AN APPLICATION OF STIMULUS-ORGANISM-RESPONSE MODEL............................................................................. 87
AIC-2018-FMM-847: PERSONALITY AS AN ANTECEDENT OF WORKPLACE BULLYING INCIDENCE: TRAWLING A
BULLY’S PERSPECTIVE ......................................................................................................................................... 87
AIC-2018-FMM-861: BUILDING A CONDUCIVE, ENGAGED, AND LEARNING WORKING ENVIRONMENT THROUGH
SUSTAINABLE AND IMPACTFUL ORGANIZATIONAL CULTURE ............................................................................... 88
AIC-2018-FMM-882: INTER-PERSONAL TRUST, OPPORTUNISM & BUSINESS PERFORMANCE: AN EMPIRICAL EVIDENCE
OF GEM DEALERS IN SRI LANKA ........................................................................................................................... 88
AIC-2018-FMM-887: THE INFLUENCE OF MATERIALISM ON CLOTHING BRAND LOYALTY AND THE MEDIATING ROLE
OF STATUS CONSUMPTION AND BRAND ENGAGEMENT IN SELF CONCEPT ............................................................. 88
AIC-2018-FMM-895: SOCIAL SUPPORT AND OPPORTUNITY TO USE LEARNING AS PREDICTORS OF TRAINING
TRANSFER: EVIDENCE FROM TEXTILE SECTOR OF PAKISTAN ................................................................................ 89
AIC-2018-FMM-899: THE EFFECT OF SERVICE QUALITY ON CUSTOMER LOYALTY AT POST OFFICE (PERSERO)
PEKANBARU BRANCH .......................................................................................................................................... 89
AIC-2018-FMM-912: EFFECT OF ENTREPRENEURIAL RISK PERCEPTION ON ENTREPRENEURIAL INTENTION WITH THE
MEDIATING ROLE OF PERCEIVED BEHAVIORAL CONTROL .................................................................................... 89
AIC-2018-FMM-918: INTRAPRENEURIAL COMPETENCIES IN FASHION COMPANY: DISTINCTIVE BETWEEN MANAGERIAL
AND NON-MANAGERIAL LEVEL ............................................................................................................................ 89
AIC-2018-FMM-922: PERCEIVED OVERQUALIFICATION AND KNOWLEDGE SHARING BEHAVIOUR: A STUDY AMONGST
REPATRIATE ........................................................................................................................................................ 90
AIC-2018-FMM-930: E BUSINESS IN PRACTICE: EVIDENCE FROM BRUNEI DARUSSALAM ................................................. 90
AIC-2018-FMM-931: CORPORATE GOVERNANCE AMONG SMES: FACTORS AFFECTING THE IMPLEMENTATION OF
CORPORATE GOVERNANCE IN SMES ..................................................................................................................... 90
AIC-2018-FMM-932: THE INFLUENCE OF INFORMATION TECHNOLOGY ON CO-CREATION AND THEIR ROLES IN
HANDICRAFT SME PERFORMANCE ........................................................................................................................ 90
AIC-2018-FMM-933: INFORMATION TECHNOLOGY AND DYNAMIC CAPABILITIES IN INCREASING THE
COMPETITIVENESS OF ONLINE CULINARY SMES ................................................................................................... 90
AIC-2018-FMM-948: A STUDY ON THE ATTITUDE OF CONSTRUCTION WORKERS TOWARD LABOR SAFETY ...................... 91
AIC-2018-FMM-951: A CORRELATIONAL STUDY OF MULTI-FIELD ENTRANCES AND KNOWLEDGE-BASED SYSTEMS
AND SUCCESS FACTORS ERP SYSTEM ................................................................................................................... 91
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AIC-2018-FMM-958: THE ROLE OF SUPERVISOR SUPPORT ON WORK FAMILY CONFLICT AND EMPLOYEE TURNOVER
INTENTIONS IN WORKPLACE: MEDIATING EFFECT OF AFFECTIVE COMMITMENT IN BANKING INDUSTRY OF
PAKISTAN. ........................................................................................................................................................... 91
AIC-2018-FMM-961: THE EFFECT OF INFORMATION TECHNOLOGY AND ORGANIZATIONAL CLIMATE ON THE
COMPETITIVENESS OF PRIVATE UNIVERSITIES IN INDONESIA ............................................................................... 91
AIC-2018-FMM-963: THE CRITICAL ELEMENTS OF EMOTIONAL QUOTIENTS (EQ) DURING AND AFTER CRISIS AMONG
MALAY WOMEN FOOD OPERATORS IN KLANG VALLEY ......................................................................................... 92
AIC-2018-FMM-968: INFLUENCES OF WORKPLACE SPIRITUALITY ON UNIVERSITY MEMBERS’ ORGANIZATIONAL
COMMITMENTS: CASE STUDY IN MALAYSIA UNIVERSITIES ................................................................................... 92
AIC-2018-FMM-986: TESTING MEDIATING ROLE OF LEADER-MEMBER EXCHANGE IN ORGANIZATIONAL JUSTICE AND
ORGANIZATIONAL CITIZENSHIP BEHAVIOR IN PAKISTANI EDUCATIONAL SECTOR ................................................ 92
AIC-2018-FMM-994: BRAND LOYALTY TOWARDS FOREIGN FRANCHISE IN INDONESIA ................................................... 92
AIC-2018-FMM-996: CUSTOMER SATISFACTION EVALUATION BY USING SERVICE MARKETING MIX MODEL: A CASE
STUDY OF BUDGET HOTEL AT RAYONG PROVINCE, THAILAND ............................................................................. 93
AIC-2018-FMM-1009: EMPIRICAL STUDY ON DIGITAL LEADERSHIP ROLE IN DEVELOPING BUSINESS MODEL
INNOVATION AND CUSTOMER EXPERIENCE ORIENTATION FOR INCUMBENT TELECOMMUNICATION FIRMS .......... 93
AIC-2018-FMM-1019: TRANSFORMATIONAL LEADERSHIP, SERVANT LEADERSHIP, AND STRATEGIC LEADERSHIP OF
WOMEN ENTREPRENEURS DURING AND AFTER ECONOMIC CRISES: A CASE OF RESTAURANT OWNERS ................. 93
AIC-2018-FMM-1022: ESTABLISHING THE VALIDITY AND RELIABILITY OF KUWAIT RESOURCES OF NATION BRANDING
MODEL ................................................................................................................................................................ 94
AIC-2018-FMM-1023: PERSONALITY TRAITS AND ACADEMIC PERFORMANCE AMONG GRADUATE STUDENTS ................. 94
AIC-2018-FMM-1024: CRITICAL AND SYSTEMATIC REVIEW OF LITERATURE ON THE RELATIONSHIP BETWEEN BIG FIVE
MODEL AND ACADEMIC STRESS ........................................................................................................................... 94
AIC-2018-FMM-1037: THE IMPACT OF KNOWLEDGE, ATTITUDE, CONSUMPTION VALUES AND DESTINATION IMAGE ON
TOURISTS’ RESPONSIBLE ENVIRONMENTAL BEHAVIOUR INTENTION .................................................................... 94
AIC-2018-FMM-1040: INFLUENCE OF SKILLS ENHANCING PRACTICES AND MOTIVATION ENHANCING PRACTICES ON
AFFECTIVE COMMITMENT DIRECTLY AND INDIRECTLY THROUGH JOB SATISFACTION. ......................................... 95
AIC-2018-FMM-1046: A DEVELOPED FRAMEWORK OF MEDIATING ROLE OF INBOUND INNOVATION STRATEGY
BETWEEN BOS AND INNOVATION PERFORMANCE! ............................................................................................... 95
AIC-2018-FMM-1047: A PLS ANALYSIS ON THE RELATIONSHIP BETWEEN SERVANT LEADERSHIP AND ACADEMICIANS
OCB IN MTUN UNIVERSITIES ................................................................................................................................. 95
AIC-2018-FMM-1054: MEDIATION OF EMOTIONAL EXHAUSTION IN WORK OVERLOAD AND EMPLOYEE PERFORMANCE
RELATIONSHIP: SURVEY OF FACULTY MEMBERS AT ABDUL WALI KHAN UNIVERSITY MARDAN, PAKISTAN .......... 95
AIC-2018-FMM-1056: TOWARDS AN AGGREGATE CONCEPTUAL MODEL OF SILENCE AT WORKPLACE ............................. 96
AIC-2018-FMM-1063: GARUDA INDONESIA NEW DIGITAL EXPERIENCE CONCEPT: AIRLINE’S CHALLENGE IN
COMMUNICATION MARKETING IN THE DIGITAL ERA ............................................................................................ 96
AIC-2018-FMM-1065: THE EFFECT OF CONSUMER ENGAGEMENT TOWARD BRAND TRUST IN GREEN MARKETING
SCOPE .................................................................................................................................................................. 96
AIC-2018-FMM-1066: AN ANALYSIS OF COMMUNICATION TOOLS TOWARD BRAND TRUST ON GREEN MARKETING
WITH STRUCTURAL EQUATION MODELING ........................................................................................................... 96
AIC-2018-FMM-1067: THE EFFECT OF ECO-LABEL TOWARD BRAND TRUST IN MARKETING SCOPE .................................. 97
AIC-2018-FMM-1069: THE EFFECT OF DETERMINANTS OF GREEN PURCHASE INTENTIONS .............................................. 97
AIC-2018-FMM-1070: ANALYSING THE EFFECT OF INFORMATION CREDIBILITY TOWARD BRAND TRUST IN GREEN
MARKETING SCOPE .............................................................................................................................................. 97
AIC-2018-FMM-1071: THE ROLES OF BRAND ATTRIBUTES TOWARDS GREEN PURCHASE INTENTION ............................... 97
AIC-2018-FMM-1072: EMPLOYEE LOYALTY TO COMPANIES IN INDONESIAN MILLENNIAL WORKERS .............................. 98
AIC-2018-FMM-1075: WHY THEY KEEP SILENCE: A SYSTEMATIC LITERATURE REVIEW .................................................. 98
AIC-2018-FMM-1083: SYSTEMATIC LITERATURE REVIEW ON SOCIAL MEDIA AND PUBLIC VALUE .................................. 98
AIC-2018-FMM-1091: EMPLOYEE PERFORMANCE: ORGANIZATIONAL CULTURE AND LEADERSHIP STYLE THROUGH
JOB SATISFACTION ............................................................................................................................................... 98
AIC-2018-FMM-1100: THE IMPACT OF INTRINSIC AND EXTRINSIC RELIGIOUS VALUES ON THE CONSUMER’S DECISION
TO CHOOSE A SHARIA PRODUCT, WITH ATTITUDE AS THE MEDIATING VARIABLE ................................................. 99
AIC-2018-FMM-1109: THE POSITIONING STRATEGY OF AMBON AS A MUSIC CITY: CASE STUDY – AMBON CITY
(MALUKU, INDONESIA) TOWARDS WORLD MUSIC CITY ........................................................................................ 99
AIC-2018-FMM-1111: IMPACT OF EMOTIONAL NEEDS ON INTENTION TO STAY AND THE MEDIATING ROLE OF POS. AN
EMPIRICAL STUDY GEN Y EMPLOYEES’ IN THE BANKING SECTOR IN MALAYSIA ................................................... 99
AIC-2018-FMM-1117: THE ROLE OF SOCIAL NETWORK ON ENTREPRENEURIAL OPPORTUNITY RECOGNITION: THE CASE
OF BUMIPUTERA ENTREPRENEURS ....................................................................................................................... 99
AIC-2018-FMM-1143: THE EFFECT OF SERVICE MARKETING MIX ON STUDENT PARENTS' SATISFACTION AND LOYALTY
IN CHOOSING SEKOLAH DASAR ISLAM AL-AZHAR 32 PADANG WEST SUMATERA, INDONESIA............................. 100
AIC-2018-FMM-1145: THE ROLE OF LEADERS’ EMOTIONAL SINCERITY TOWARDS FOLLOWERS’ TRUST: LEADERS’
INTEGRITY & QUALITY RELATIONSHIP .............................................................................................................. 100
AIC-2018-FMM-1146: EXPLORING THE LINK BETWEEN SOCIAL EMBEDDEDNESS, ENTREPRENEURIAL LEADERSHIP,
SOCIAL ENTREPRENEURSHIP AND FIRM PERFORMANCE: A CASE OF SMES OWNED BY CHINESE ETHNIC
COMMUNITY IN MALAYSIA ................................................................................................................................ 100
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AIC-2018-FMM-1152: ASSESSING OF OPERATIONAL CAPABILITIES IMPACT ON PROCESS MANAGEMENT IN HALAL
FOOD MANUFACTURING COMPANIES ................................................................................................................. 100
AIC-2018-FMM-1154: WHAT HINDERS THE WOMEN ENTREPRENEURIAL CULTURE? AN ANSWER FROM DISTRICT
FAISALABAD ...................................................................................................................................................... 101
AIC-2018-FMM-1160: COMPETITIVE STRATEGY ON IMPROVING SMALL AND MEDIUM ENTERPRISES (SME)
PERFORMANCE OF CREATIVE INDUSTRY IN CENTRAL JAVA, INDONESIA............................................................. 101
AIC-2018-FMM-1163: INSPIRATIONAL FACTORS OF ELECTRONIC WORD OF MOUTH: A CASE OF SOCIAL NETWORKING
SITES ................................................................................................................................................................. 101
AIC-2018-FMM-1164: THE STRATEGY OF INCREASING ORGANIZATION’S PERFORMANCE THROUGH THE INNOVATION
OF PRO-SOCIAL CULTURAL TRANSFORMATION .................................................................................................. 102
AIC-2018-FMM-1173: AN EMPIRICAL ANALYSIS OF MODERATING EFFECT OF BIG-5 PERSONALITY FACTORS ON
RELATIONSHIPS BETWEEN MOTIVATION AND STUDENT ACADEMIC SATISFACTION ............................................ 102
AIC-2018-FMM-1175: EXAMINING THE RELATIONSHIP BETWEEN PSYCHOLOGICAL CONTRACT AND SERVICE QUALITY
TO CREATE PUBLIC VALUE: AN EMPIRICAL OBSERVATION FROM THE POLICE DEPARTMENT OF PAKISTAN ......... 102
AIC-2018-FMM-1188: MISSING LINK BETWEEN LMX DIFFERENTIATION AND ENVY: DOES INDIVIDUAL LEVEL CULTURE
PLAY ANY ROLE? ............................................................................................................................................... 102
AIC-2018-FMM-1191: TECHNOLOGY ACCEPTANCE MODEL (TAM) AND DYNAMICS OF ONLINE PURCHASE
ADAPTABILITY .................................................................................................................................................. 103
AIC-2018-FMM-1194: TOURIST SATISFACTION AS A MEDIATOR BETWEEN SERVICE QUALITY AND REVISIT INTENTION:
A STUDY AT OBUDU MOUNTAIN RESORT, NIGERIA ............................................................................................. 103
INTENTIONS IN WORKPLACE: MEDIATING EFFECT OF AFFECTIVE COMMITMENT IN BANKING INDUSTRY OF
PAKISTAN. ......................................................................................................................................................... 103
AIC-2018-GDHEC-32: BOOSTING THE BRAINPOWER: WILL MEMORIZATION HELP? ....................................................... 105
AIC-2018-GDHEC-37: ADULT ATTACHMENT AND EMOTIONAL INTELLIGENCE ............................................................. 105
AIC-2018-GDHEC-38: ADULT ATTACHMENT AND PERSONALITY .................................................................................. 105
AIC-2018-GDHEC-39: ADULT ATTACHMENT AND PARENTING STYLES ......................................................................... 105
AIC-2018-GDHEC-47: GENDER EQUALITY IN ACCESS TO HIGHER EDUCATION: AN EMPIRICAL INVESTIGATION INTO
THE FEMALE PARTICIPATION IN NORTHERN NIGERIA ......................................................................................... 106
AIC-2018-GDHEC-64: SUCCESSION PLANNING STRATEGIC FOR NON-ACADEMIC STAFF AT MALAYSIAN PUBLIC
UNIVERSITIES .................................................................................................................................................... 106
AIC-2018-GDHEC-90: ASSESSMENT OF SUPERVISION PROBLEMS FACED BY POST GRADUATE GIRLS STUDENTS
DURING RESEARCH: A COMPARATIVE ANALYSIS OF THE JAMSHORO UNIVERSITIES. ........................................... 106
AIC-2018-GDHEC-96: ISLAMOPHOBIA:LITERATURE REVIEW OF ITS DEFINITIONS AND EARLY TWENTY FIRST
CENTURY APPROXIMATIONS .............................................................................................................................. 107
AIC-2018-GDHEC-104: THE ROLE OF LEADERSHIP IN PROFESSIONAL ASSISTANCE OF SECONDARY SCHOOL TEACHERS 107
AIC-2018-GDHEC-124: SCELE PROGRAM PENDIDIKAN VOKASI UNIVERSITAS INDONESIA APPLICATION ACCEPTANCE
LEVEL: ANALYSIS USING MODIFIED UTAUT MODEL ............................................................................................ 107
AIC-2018-GDHEC-129: RESULTS OF POLITICS ON ACADEMIA IN UNIVERSITIES OF PAKISTAN ....................................... 107
AIC-2018-GDHEC-130: FACTORS OF LOW INTAKE OF MALE STUDENTS IN UNIVERSITIES OF PAKISTAN ........................ 108
AIC-2018-GDHEC-137: THE CONCEPT OF A STATE IN FRAME OF ISLAM; THE THOUGHTS OF MUHAMMAD SYAHUR AND
MUHAMMAD ASAD ............................................................................................................................................ 108
AIC-2018-GDHEC-156: ENTREPRENEURSHIP CURRICULUM PRACTICES IN MALAYSIAN UNIVERSITIES: SUCCESSES AND
FAILURES........................................................................................................................................................... 108
AIC-2018-GDHEC-179: PSYCHOSOCIAL SAFETY CLIMATE AND BURNOUT AMONG ACADEMICIANS: THE MEDIATING
ROLE OF WORK ENGAGEMENT ........................................................................................................................... 109
AIC-2018-GDHEC-192: DEVELOPING CULTURAL TOURISM BASED ON INDIGENOUS TRADITION IN MENTAWAI:
CULTURAL CONTACT AS MEDIATOR BETWEEN VISITOR ENGAGEMENT AND INTENTION TO REVISIT ................... 109
AIC-2018-GDHEC-212: TOWARDS THE 2019 GENERAL ELECTION IN NIGERIA: PROSPECTS AND CHALLENGES .............. 109
AIC-2018-GDHEC-216: THE CHANGING NATURE AND PATTERN OF INTRA-PARTY CONFLICT IN NIGERIA’S FOURTH
REPUBLIC: EXAMINING THE ALL PROGRESSIVES CONGRESS (APC) ..................................................................... 109
AIC-2018-GDHEC-223: A STUDY OF THE EFFECT OF DIFFERENTIATED INSTRUCTION ON THE ACADEMIC
ACHIEVEMENT OF GRADUATE STUDENTS ........................................................................................................... 110
AIC-2018-GDHEC-229: GLOBALIZATION, COLONIALISM AND THE BELT AND ROAD INITIATIVE (BRI): A REVIEW OF
LITERATURE ...................................................................................................................................................... 110
AIC-2018-GDHEC-230: IMPACT OF ORGANIZATIONAL INNOVATION ON NON-FINANCIAL ORGANIZATIONAL
PERFORMANCE: AN EMPIRICAL STUDY OF HIGHER EDUCATION INSTITUTIONS IN OMAN .................................... 110
AIC-2018-GDHEC-231: HOW DOES FOREIGN LANGUAGE ANXIETY RELATE TO STUDENTS' MOTIVATION TO STUDY
ENGLISH AS A FOREIGN LANGUAGE?.................................................................................................................. 111
AIC-2018-GDHEC-234: ANALYSIS ON ERRORS AND DIFFICULTIES ENCOUNTERED BY HIGH SCHOOL STUDENTS IN
SOLVING MATH PROBLEMS ................................................................................................................................ 111
AIC-2018-GDHEC-237: VIETNAMESE STUDENTS’ PERSPECTIVES ON INFORMAL INTERACTION OPPORTUNITIES IN
ENGLISH IN THE UK: EXPECTATION AND CONTEXTUAL REALITIES ..................................................................... 111
AIC-2018-GDHEC-259: COSMOPOLITAN WARRIORS OF THE KEYBOARD: CYBERBULLYING AS SYMBOLIC VIOLENT
EXTREMISM ....................................................................................................................................................... 111
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AIC-2018-GDHEC-261: INFLUENCE OF SUPERVISION FACTOR ON ROLE DIFFICULTIES AMONG COUNSELLOR TRAINEES
IN UNIVERSITY................................................................................................................................................... 112
AIC-2018-GDHEC-276: DESIGN AND DEVELOPMENT OF TEACHERS' METACOGNITIVE SKILLS TRAINING MODULE IN
TEACHING AND APPLICATION OF BASIC 21ST CENTURY SKILLS ......................................................................... 112
AIC-2018-GDHEC-280: A CORPUS-BASED LEXICAL STUDY OF THE FREQUENCY, COVERAGE AND DISTRIBUTION OF
ACADEMIC VOCABULARY IN ISLAMIC ACADEMIC RESEARCH ARTICLES ............................................................. 112
AIC-2018-GDHEC-288: THE INFLUENCE OF ADULT ATTACHMENT ON THE RELATIONSHIP BETWEEN COPING AND
CONFLICT .......................................................................................................................................................... 113
AIC-2018-GDHEC-297: DEVELOPMENT AND ASSESSMENT OF SOCIAL SITES MEDIATED COURSE MODULE IN HIGHER
EDUCATION ....................................................................................................................................................... 113
AIC-2018-GDHEC-298: IMPACT OF EDUCATION REFORMS AND POLICIES ON THE QUALITY OF HIGHER EDUCATION IN
PAKISTAN .......................................................................................................................................................... 113
AIC-2018-GDHEC-305: HOME LAND SECURITY ISSUES AND DEVELOPMENT IN NIGERIA ............................................... 114
AIC-2018-GDHEC-307: DEVELOPMENT OF MATHEMATICS INSTRUCTIONAL MATERIALS CONSTRUCTIVIST APPROACH
THROUGH MOBILE LEARNING SYSTEM ............................................................................................................... 114
AIC-2018-GDHEC-311: RE-ENVISAGING TEACHING PRACTICUM: FACTORS OF SCHOOL-UNIVERSITY PARTNERSHIP ..... 114
AIC-2018-GDHEC-312: MOTIVATION OF LANGUAGE IN LITERARY TEXT: A STUDY OF TONI MORRISON'S SULA............. 114
AIC-2018-GDHEC-324: INTELLIGENCE-LED POLICING (ILP): AN ALTERNATIVE POLICING STRATEGY FOR
COMBATTING CRIME AND INSECURITY IN NIGERIA ............................................................................................ 115
AIC-2018-GDHEC-341: THAI RESEARCHERS COLLABORATION AND THEIR ROLE IN NETWORKS: A SOCIAL NETWORK
ANALYSIS OF TNRR NETWORK ........................................................................................................................... 115
AIC-2018-GDHEC-367: A PRAGMATIC STUDY OF IRONY IN POLITICAL CARTOONS OF DONALD TRUMP ......................... 115
AIC-2018-GDHEC-376: BATUH NARIT ARUR BILIT OF PA’ UMOR: A VISUAL ANALYSIS ONTO A CARVED STONE FROM
THE MEGALITHIC MONUMENTS OF THE KELABIT HIGHLANDS ............................................................................ 115
AIC-2018-GDHEC-384: EFFECT OF TEACHERS’ MATHEMATICAL CONTENT KNOWLEDGE FOR TEACHING (MCKT) ON
STUDENTS’ MATHEMATICAL CONTENT KNOWLEDGE (MCK) AND STUDENTS’ MATHEMATICS ACHIEVEMENTS ... 116
AIC-2018-GDHEC-394: ACADEMIC FREEDOM: EMPOWERING THE NATIONAL EDUCATION PHILOSOPHY IN MALAYSIA.. 116
AIC-2018-GDHEC-401: THE INFLUENCE OF ACADEMIC SUPERVISION AND MOTIVATION ON TEACHER’S
PERFORMANCE A STUDY ON INDONESIAN LANGUAGE TEACHERS AT PUBLIC JUNIOR HIGH SCHOOLS IN SOLOK
DISTRICT, WEST SUMATERA ............................................................................................................................... 116
AIC-2018-GDHEC-403: FINANCIAL AND SOCIAL BARRIERS IN CONDUCTING RESEARCH AT POSTGRADUATE LEVEL OF
PUBLIC AND PRIVATE SECTOR UNIVERSITIES IN KHYBER PAKHTUNKHWA ......................................................... 116
AIC-2018-GDHEC-404: YEMEN HIGHER EDUCATION EXPERTS’ PERSPECTIVES ON BUILDING WORLD-CLASS
UNIVERSITIES IN YEMEN: REQUIREMENTS AND INITIATIVES .............................................................................. 117
AIC-2018-GDHEC-423: DESIGNING ANDROID SMARTPHONE APP FOR OFFICE ENGLISH: FOCUS ON STUDENTS’
OPINIONS TOWARD THE APP ............................................................................................................................... 117
AIC-2018-GDHEC-424: AN EXPLORATORY STUDY OF FISHERMEN QUALITY OF LIFE’ CONSTRUCT VALIDITY AND ITS
ANTECEDENT FACTORS ...................................................................................................................................... 117
AIC-2018-GDHEC-426: VALIDATING STUDENTS’ PRO-ECOLOGICAL BEHAVIOR (PEB) AND ITS RELATED FACTORS ....... 118
AIC-2018-GDHEC-437: INTER-RELATIONSHIPS BETWEEN QUALITY OF LIFE, COPING STYLES, ANXIETY AND
DEPRESSION IN PATIENTS WITH INTRACRANIAL TUMOUR AND OTHER BRAIN DISORDERS .................................. 118
AIC-2018-GDHEC-442: ANALYZING THE IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) ON
RESTRUCTURING OF PUBLIC SERVICE IN NIGERIA............................................................................................... 118
AIC-2018-GDHEC-459: A SYSTEMATIC REVIEW OF MOBILE LEARNING IN CHINA’S HIGHER EDUCATION ...................... 118
AIC-2018-GDHEC-461: COMPLIANCE ANALYSIS OF LAND AND BUILDING TAX IN THE REGENCY OF BENGKALIS .......... 119
AIC-2018-GDHEC-486: HOW TO IMPROVE STUDENTS' COMPUTER SKILLS? A FLIPPED-BLENDED INSTRUCTIONAL
MODEL FOR ECONOMICS' STUDENTS IN HIGHER EDUCATION .............................................................................. 119
AIC-2018-GDHEC-497: DEVELOPMENT OF AN INDIVIDUAL WORK PERFORMANCE AND WORK DESIGN QUESTIONNAIRE119
AIC-2018-GDHEC-506: CURRICULUM INTERNATIONALIZATION IN A PUBLIC UNIVERSITY IN MALAYSIA ...................... 119
AIC-2018-GDHEC-509: BUILDING THE BRIDGE BETWEEN HIGHER LEARNING INSTITUTIONS AND SOCIAL MEDIA
TECHNOLOGIES THROUGH MOBILE LEARNING IN MALAYSIA.............................................................................. 120
AIC-2018-GDHEC-513: TRACING THE PATRIOTIC STREAKS AMONG THE NATIONAL ANTHEM OF PAKISTAN AND
TURKEY: A DEPICTION OF NATIONALISM ........................................................................................................... 120
AIC-2018-GDHEC-521: CRIME, URBAN FLIGHT AND SOCIETAL WELLBEING: A CASE OF MALAYSIA .............................. 120
AIC-2018-GDHEC-522: DEVELOPMENT OF AN ADAPTIVE LEARNING MODULE USING ATTRIBUTES OF POWERPOINT
SHOW ................................................................................................................................................................ 121
AIC-2018-GDHEC-533: A REVIEW ON EXPLORATORY BASED LEARNING IMPLEMENTATION BY INTEGRATING
TECHNOLOGY STRATEGY IN TEACHING AND LEARNING ..................................................................................... 121
AIC-2018-GDHEC-534: INTERNATIONALISATION AND TRANSFORMATION OF HIGHER EDUCATION IN ASEAN
COUNTRIES: A DISTINCTIVE EMERGING APPROACH. ........................................................................................... 121
AIC-2018-GDHEC-554: INSTRUCTIONAL LEADERSHIP AMONG HEADMASTER IN SOUTH ZONE OF MALAYSIA................ 121
AIC-2018-GDHEC-561: STUDENTS’ AND TEACHERS’ PERCEPTIONS ABOUT THE IMPLEMENTATION OF FLIPPED
CLASSROOM INSTRUCTIONAL STRATEGY IN PAKISTAN ...................................................................................... 122
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AIC-2018-GDHEC-564: LEARN TO GRASP ASSESSMENT NOT MERELY AS A DEVICE FOR STUDENT EVALUATION, BUT
AS AN IMPERATIVE STRATEGY FOR TODAY’S EVERYDAY CLASSROOM LEARNING TO ENHANCE STUDENTS
LEARNING AND SKILLS ...................................................................................................................................... 122
AIC-2018-GDHEC-573: THE PRACTICALITY AND EFFECTIVENESS OF INTERACTIVE MULTIMEDIA IN INDONESIAN
LANGUAGE LEARNING AT THE CLASS V OF ELEMENTARY SCHOOL ..................................................................... 122
AIC-2018-GDHEC-600: THE IMPACT OF USING STEM VIDEO IN TEACHING ON STUDENT LEARNING ENGAGEMENT IN
MALAYSIA ......................................................................................................................................................... 122
AIC-2018-GDHEC-615: APPLICATION OF LANGUAGE POLITNESSFOR TELEVISIONNEWS ANCHOR IN INTERACTING
WITH INTERVIEWEES ......................................................................................................................................... 123
AIC-2018-GDHEC-616: THE EFFECT OF SOCIAL DEMOGRAPHY AND ACCESS TO INFORMATION ON GIVING CONSENT OF
MEDICAL ACTION TOWARD AN UNDERSTANDING OF INFORMED CONSENT IN PUBLIC HOSPITAL WITH CLASS C
AT PEKANBARU ................................................................................................................................................. 123
AIC-2018-GDHEC-619: PROSPECT AND CHALLENGES OF USING ONLINE MEDIATION IN RESOLVING DOMESTIC
VIOLENCE .......................................................................................................................................................... 123
AIC-2018-GDHEC-621: A SYSTEMATIC REVIEW OF PARENTING STYLES ON PROCRASTINATION BEHAVIORS................. 124
AIC-2018-GDHEC-628: SPEAKER DIARIZATION SYSTEM AS AN AID FOR EVALUATION OF STUDENT PARTICIPATION IN
AN ACADEMIC CLASSROOM ............................................................................................................................... 124
AIC-2018-GDHEC-635: CREATING THEMATIC MAP OF DISTRIBUTION OF MEDICAL AND HEALTH INFORMATION
RECORDER PROFESSIONAL BASED ON GEOGRAPHIC INFORMATION SYSTEM (SIG) IN THE HEALTH FACILITIES OF
RIAU PROVINCE IN 2017 .................................................................................................................................... 124
AIC-2018-GDHEC-636: MAPPING OF PATIENT DISTRIBUTION IN ICU ROOM OF REGIONAL GENERAL HOSPITAL OF
MERANTI ISLANDS IN 2018 ................................................................................................................................ 124
AIC-2018-GDHEC-648: FEMALE TRAFFICKING: STRATEGY IN PREVENTION .................................................................. 125
AIC-2018-GDHEC-653: DEVELOPMENT OF BIOLOGY LEARNING MEDIA WITH LIFE SKILL AND COMMUNITY SCIENCE
APPROACH USING RESULTS OF LAKE TONDANO BIODIVERSITY RESEARCH ......................................................... 125
AIC-2018-GDHEC-658: A PRELIMINARY STUDY FOR INTERACTIVE MULTIMEDIA BASED LEARNING MODEL TO
STIMULATE ENGLISH COMMUNICATION SKILLS OF THE KINDERGARTEN STUDENTS ........................................... 125
AIC-2018-GDHEC-660: TECHNOLOGY LAW AND ONLINE FREEDOM OF SPEECH IN PAKISTAN........................................ 125
AIC-2018-GDHEC-662: DEFINITIONS OF DISRUPTIVE BEHAVIOUR BY SECONDARY SCHOOL TEACHERS OF BRUNEI
DARUSSALAM .................................................................................................................................................... 126
AIC-2018-GDHEC-666: THE INFLUENCE OF REFORMIST ISLAMIC IDEOLOGY ON TRADITIONAL MADRASA DESIGN AS A
SUSTAINABLE COMMUNAL DEVELOPMENT CENTER IN MALAYSIAN CONTEXT ................................................... 126
AIC-2018-GDHEC-679: A SERVQUAL AND QUALITY FUNCTION DEPLOYMENT (QFD) APPROACH IN MEASURING TOTAL
QUALITY MANAGEMENT AT PRIVATE UNIVERSITIES IN PEKANBARU, RIAU, INDONESIA ..................................... 126
AIC-2018-GDHEC-689: PRESCHOOL TEACHERS’ PERCEPTIONS ON SOCIAL COMMUNICATION SKILLS OF CHILDREN
WITH AUTISM SPECTRUM DISORDER .................................................................................................................. 127
AIC-2018-GDHEC-691: A SYSTEMATIC REVIEW OF MOBILE LEARNING APPLICATION FOR DYSLEXIA CHILDREN .......... 127
AIC-2018-GDHEC-692: OVERCOMING URBAN POVERTY IN MALAYSIA: IMPLEMENTATION OF OPEN INNOVATION
STRATEGY AMONG SOCIAL ENTERPRISES THROUGH SOCIAL ENTREPRENEURSHIP ACTIVITY .............................. 127
AIC-2018-GDHEC-693: COHESIVENESS, SOCIAL JUSTICE, AND INNOVATIVENESS WITH ENVIROMENTAL SANITATION
BEHAVIOR ......................................................................................................................................................... 127
AIC-2018-GDHEC-704: ANALYSIS OF THE PROFESSIONAL QUALIFICATIONS AND COMPETENCIES OF TEACHER
EDUCATORS AND SUBJECT TEACHERS OF EDUCATION ....................................................................................... 128
AIC-2018-GDHEC-706: IMPACT OF INCLUSIVE TEACHING STRATEGIES ON STUDENTS’ LEARNING AT PRIMARY LEVEL. 128
AIC-2018-GDHEC-716: THE EFFECT OF QUALITY OF WORK LIFE TOWARD JOB PERFORMANCE AND WORK
SATISFACTION AT LECTURE IN ISLAMIC UNIVERSITY OF RIAU ............................................................................ 128
AIC-2018-GDHEC-720: EXPLORING THE DEVELOPMENT DA'WAH SKILLS CONCEPTS TO SPECIAL NEEDS ...................... 129
AIC-2018-GDHEC-753: THE POTENCY OF CULINARY TOURISM IN DEVELOPMENT OF SHARIA TOURISM AT PEKANBARU
CITY .................................................................................................................................................................. 129
AIC-2018-GDHEC-756: TEACHERS’ ROLE IN DEMAND AND SUPPLY OF EMPLOYABILITY SKILLS AMONG ENGINEERING
SCHOLARS: PRAGMATIC STUDY ......................................................................................................................... 129
AIC-2018-GDHEC-757: IMPACT OF DYSFUNCTIONAL CAREER THOUGHTS ON ACHIEVEMENT MOTIVATION AMONG
UNIVERSITY STUDENTS ...................................................................................................................................... 129
AIC-2018-GDHEC-758: EXCESSIVE E-GAMING AMONG UNIVERSITY STUDENTS ............................................................ 130
AIC-2018-GDHEC-765: THE EFFECT OF FLIPPED CLASSROOM AND PROBLEM BASED LEARNING STRATEGIES IN HIGH
SCHOOL CHEMISTRY EDUCATION....................................................................................................................... 130
AIC-2018-GDHEC-770: INCLUSIVE TAFSIR METHOD IN THE WALISONGO’S PERSPECTIVE AND FUNCTIONS TO STEM
AGAINST RADICALISM ....................................................................................................................................... 130
AIC-2018-GDHEC-782: PERFORMANCE APPRAISAL SYSTEM OF PUBLIC TECHNICAL UNIVERSITIES OF MALAYSIA- A
STUDY ............................................................................................................................................................... 131
AIC-2018-GDHEC-787: A STUDY OF RELATIONSHIP AMONG TRAITS OF PERSONALITY AND LEARNING STYLES
PREFERENCES OF STUDENTS AT HIGHER EDUCATION ......................................................................................... 131
AIC-2018-GDHEC-788: DEVELOPMENT OF BRAINBASED INTERVENTION MODEL FOR LEARNING ACCELERATION ......... 131
AIC-2018-GDHEC-792: LIMITATION FACTORS OF WHISTLEBLOWING PROTECTION ACT 2010 EFFECTIVENESS: IN-
DEPTH INTERVIEW STUDY .................................................................................................................................. 131
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AIC-2018-GDHEC-795: LEGAL ANALYSIS REGARDING THE INCONSISTENCY IN THE LAW ON ENVIRONMENTAL SOCIAL
RESPONSIBILITY IN INDONESIA .......................................................................................................................... 132
AIC-2018-GDHEC-796: ONLINE COLLABORATION AND SELF-REGULATED LEARNING IN VIRTUAL LEARNING
ENVIRONMENT OF A VIRTUAL UNIVERSITY ........................................................................................................ 132
AIC-2018-GDHEC-803: A STUDY OF TRANSVESTITES: SELF-PRESENTATION OF BISSU .................................................. 132
AIC-2018-GDHEC-807: IMPACT OF PHUBBING ON MENTAL HEALTH AND QUALITY OF LIFE OF COMMUNITY ADULTS ... 133
AIC-2018-GDHEC-822: THE CONTRASTIVE ASPECTS OF THE WORD ORDER IN ENGLISH AND SINHALA AT THE PHRASE
AND THE CLAUSE LEVELS .................................................................................................................................. 133
AIC-2018-GDHEC-827: HYBRID IDENTITIES OF HERITAGE IN THE PUBLIC REALM _REINVENTING ASIAN IDENTITY
THROUGH HISTORICAL STRUCTURES.................................................................................................................. 133
AIC-2018-GDHEC-834: SULAPAPA EPPA VALUE IN PARENTING FAMILY OF SINGLE PARENT ......................................... 133
AIC-2018-GDHEC-840: INVESTIGATING THE POTENTIAL OF INTRODUCING INFORMATIONAL TECHNOLOGY BASED
NETWORK SYSTEM FOR ELLANGA TRADITIONAL CASCADE TANK-VILLAGE SYSTEM IN SRI LANKA .................... 134
AIC-2018-GDHEC-846: THE FEATURES OF THE ACEH WOMEN'S LEGISLATOR IN THE ACEH LEGISLATIVE ASSEMBLY
(DESCRIPTIVE STUDY OF WOMEN’S LEGISLATIVE MEMBER AS A POLITICAL COMMUNICATOR IN DPRA) ............. 134
AIC-2018-GDHEC-850: THE ENHANCEMENT OF LEG MUSCLE STRENGTH BY BACK HALF SQUAT AND LEG EXTENSION
PRACTICE TOWARDS LONG RANGE KICKING ABILITY OF SOCCER PLAYER .......................................................... 134
AIC-2018-GDHEC-851: THE EFFECTIVENESS OF ACTIVE INTERMITTENT ANAEROBIC EXERCISE AND PASSIVE
INTERMITTENT ANAEROBIC ............................................................................................................................... 135
AIC-2018-GDHEC-853: INDONESIAN STUDENTS’ ATTITUDES ON MICROSOFT POWERPOINT USAGE IN ENGLISH
CLASSROOM ...................................................................................................................................................... 135
AIC-2018-GDHEC-857: THE EFFECTIVENESS OF USING COLLABORATIVE WRITING METHOD AND METACOGNITIVE
WRITING METHOD IN ENHANCING STUDENTS’ WRITING IN SECONDARY SCHOOL EDUCATION ............................ 135
AIC-2018-GDHEC-868: THE ROLE OF EDUCATORS IN CHILD FRIENDLY SCHOOL IN MANADO ........................................ 136
AIC-2018-GDHEC-870: DEVELOPMENT OF NATIONAL INSIGHT BASED ON THE MINISTER OF HOME AFFAIRS
REGULATION NO. 32 OF 2011 IN MALANG REGENCY .......................................................................................... 136
AIC-2018-GDHEC-884: MEMBRANE WATER TREATMENT: A REVIEW IN ISLAMIC AND SCIENCE PERSPECTIVES ............. 136
AIC-2018-GDHEC-890: THE PORTRAYAL OF INTERPERSONAL VIOLENCE IN MALAYSIAN INDEPENDENT ONLINE MEDIA 136
AIC-2018-GDHEC-894: DESIGN OF LEARNING MEDIA GRAPHIC DESIGN THROUGH ANDROID TECHNOLOGY-BASED ...... 137
AIC-2018-GDHEC-896: DEVELOPMENT OF AN ASSESSMENT OF SCIENCE PROCESS SKILLS IN BASIC ELECTRICAL
ENGINEERING SUBJECT IN THE VOCATIONAL HIGH SCHOOL ............................................................................... 137
AIC-2018-GDHEC-902: INTERACTIVE EFFECT OF WORK PLACE SPIRITUALITY AND JOB AUTONOMY WITH
ORGANIZATIONAL BASED SELF -ESTEEM ON ORGANIZATIONAL LEARNING CULTURE......................................... 137
AIC-2018-GDHEC-903: LEARNING MATERIAL ANALYSIS OF MOTORCYCLE ENGINE TUNE-UP PRACTICE COMPETENCY
OF VOCATIONAL HIGH SCHOOL STUDENTS ......................................................................................................... 137
AIC-2018-GDHEC-904: DEVELOPMENT OF PHYSICAL ACTIVITY PLAY MANAGEMENT TO IMPROVE PROSOCIAL
BEHAVIOR ......................................................................................................................................................... 138
AIC-2018-GDHEC-905: EFFECTIVE LEADERSHIP ON CURRICULUM 2013 IMPLEMENTATION IN RELIGIOUS BASED
SCHOOLS ........................................................................................................................................................... 138
AIC-2018-GDHEC-907: AN ASSESSMENT OF SERVICE QUALITY IN PRIVATE SECTOR HIGHER EDUCATION
INSTITUTIONS WITH RESPECT TO STUDENTS’ PERCEPTIONS ............................................................................... 138
AIC-2018-GDHEC-909: APPEAR IN COURT THRU VIDEO CONFERENCING SYSTEM: RECOMMENDATION FOR AN
ISLAMIC FINANCE PERSPECTIVE ......................................................................................................................... 139
AIC-2018-GDHEC-919: A REVIEW ON AFTERMATH OF NATURAL DISASTER: PTG AND HELP SEEKING BEHAVIOR
AMONG DIFFERENT GENDERS ............................................................................................................................ 139
AIC-2018-GDHEC-925: THE EFFECTIVENESS OF YOUTUBE ENGLISH VIDEOS TOWARDS STUDENTS VOCABULARY
COMPETENCY .................................................................................................................................................... 139
AIC-2018-GDHEC-927: EVIDENCE OF RELATIONSHIPS BETWEEN TEACHES’ LEADERSHIP STYLE PRACTICES FOR
LEARNING AND STUDENT ACADEMIC PRESS/EMPHASIS ...................................................................................... 139
AIC-2018-GDHEC-928: A DESIGNED MODULE FOR SUPPORT PROBLEM-SOLVING SKILLS AMONG ENGINEERING
TECHNOLOGY EDUCATION STUDENTS ................................................................................................................ 140
AIC-2018-GDHEC-935: ISLAM AND SPIRITUAL INTELLIGENCE; REPOSITION OF UNIVERSITAS ISLAM NEGRI RADEN
INTAN IN DEVELOPMENT OF HUMAN RESOURCES ............................................................................................... 140
AIC-2018-GDHEC-938: A RESEARCH STUDY TO EXPLORE THE EFFECTIVENESS OF THE INTERACTIVE CD INTO
REMEDIAL TEACHING IN SCIENCE AT THE ELEMENTARY SCHOOL ...................................................................... 140
AIC-2018-GDHEC-941: REPUBLIKA NEWSPAPER’S POLITICAL ECONOMY ON THE BANNING OF HIZB UT-TAHRIR
INDONESIA ........................................................................................................................................................ 140
AIC-2018-GDHEC-950: A CONCEPTUAL PAPER ON THE ROLE OF LOCAL CHAMPION IN RURAL TOURISM DESTINATION
IN MALAYSIA ..................................................................................................................................................... 141
AIC-2018-GDHEC-952: MYOSTATIN MRNA EXPRESSION AND ITS ASSOCIATION WITH CARCASS AND BODY WEIGHT OF
LOCAL PIGS IN MINAHASA ................................................................................................................................. 141
AIC-2018-GDHEC-955: GAME COMMUNITY CONSTRUCTION IN LOCAL COMMUNITIES (STUDY OF COMMUNITY SOCIAL
REALITY IN NGUWOK VILLAGE AND SIDODOWO VILLAGE, MODO DISTRICT, LAMONGAN REGENCY, EAST JAVA) 141
xxxvii
AIC-2018-GDHEC-957: KIAI LEADERSHIP MODEL IN THE DEVELOPMENT STRATEGY OF THE PARTICIPANTS
(PHENOMENOLOGY STUDY OF DEVELOPMENT OF SUNAN DRAJAT ISLAMIC BOARDING SCHOOL IN LAMONGAN
REGENCY, EAST JAVA) ....................................................................................................................................... 141
AIC-2018-GDHEC-964: COMPARATIVE STUDY OF THE HIGHER EDUCATION SYSTEM IN THE PUNJAB AND KHYBER
PAKHTUNKHWA ................................................................................................................................................. 142
AIC-2018-GDHEC-975: ALLOCATION OF FUNDS FOR RURAL DEVELOPMENT (STUDY OF SOCIAL REALIZATION OF
COMMUNITY PARTICIPATION ON DEVELOPMENT IN GAMPONG MERDUATI VILLAGE BANDA ACEH) ................... 142
AIC-2018-GDHEC-976: COMMITMENT TO CARE CSR (MORE THAN MINING) (STUDY IMPLEMENTATION OF
REGULATION KUTAI EAST DISTRICT NUMBER 1 YEAR 2017 CONCERNING SOCIAL AND ENVIRONMENTAL
RESPONSIBILITY OF THE COMPANY IN THE ACTIVITIES OF MINERAL AND COAL MINING PT KALTIM PRIMA
COAL) ................................................................................................................................................................ 142
AIC-2018-GDHEC-981: THEORETICAL FOUNDATION OF THE FUNCTIONALIST THEORY OF ORGANIZATIONS: A
PRACTICAL FRAMEWORK FOR MANAGEMENT OF HIGHER EDUCATIONAL INSTITUTIONS .................................... 142
AIC-2018-GDHEC-987: EXPLORING THE PRACTICE OF MUJAHADAH AND RIYADLAH AS THE ISLAMIC EDUCATION OF
NOBLE CHARACTER: A CASE STUDY IN PESANTREN ASSHIDDIQIYAH JAKARTA .................................................. 143
AIC-2018-GDHEC-999: UNHEARD VOICE OF A TALENTED WOMAN SUBJECT TO DOUBLE DISCRIMINATION:
NARRATIVES OF WOMANHOOD WITH PHYSICAL CONSTRAINTS AND HER UNIQUE LEARNING EXPERIENCES ....... 143
AIC-2018-GDHEC-1000: ANALYSIS OF EXAMINATION SYSTEM IN UNIVERSITIES OF KHYBER PAKHTUNKHWA ............. 143
AIC-2018-GDHEC-1006: ANALYSIS OF ELEMENTARY SCHOOL TEACHER COMPETENCY BASED ON EDUCATION
BACKGROUND ................................................................................................................................................... 143
AIC-2018-GDHEC-1012: DESIGN AND DEVELOPMENT OF NEW TEACHER QUALIFY (NTQ) APPLICATION
QUALIFICATION WITH RULE BASED CLASSIFICATION METHODS IN INFORMATICS ENGINEERING TEACHER WEST
SUMATERA ........................................................................................................................................................ 144
AIC-2018-GDHEC-1013: LEARNING PREFERENCES TRANSFORMATION IN TERTIARY EDUCATION ................................. 144
AIC-2018-GDHEC-1014: COMMUNICATION BEHAVIOR MODEL AND CONSTRUCTION OF SOCIAL IDENTITY VEILED
WOMEN OF WAHDAH ISLAMIYAH WITH COMMUNICATION EXPERIENCE GOING TO WORK PROFFESION WORK IN
MAKASSAR CITY SOUTH SULAWESI .................................................................................................................... 144
AIC-2018-GDHEC-1029: ANALYSIS OF TEACHER STRATEGY IN DEVELOPING CHARACTER LEARNING AT SCHOOL ........ 145
AIC-2018-GDHEC-1030: MAPPING OF WASTE WATER SOURCES IN THE CITY OF MANADO AND ALTERNATIVE
SOLUTIONS ........................................................................................................................................................ 145
AIC-2018-GDHEC-1031: THE EFFECT OF INTERNALIZATION OF LOCAL WISDOM SI TOU TIMOU TUMOU TOU THROUGH
CIVIC EDUCATION LEARNING ON INCREASING STUDENTS 'TOLERANCE ATTITUDES ............................................ 145
AIC-2018-GDHEC-1034: HEAD OF SCHOOL LEADERSHIP MODEL IN PERSPECTIVE OF GOOD GOVERNANCE IN MURUNG
RAYA HIGH SCHOOL, MURUNG RAYA DISTRICT, CENTRAL KALIMANTAN PROVINCE .......................................... 145
AIC-2018-GDHEC-1036: FLOOD DISASTER MANAGEMENT: A CASE STUDY OF MODEL VILLAGES IN SOUTH PUNJAB ..... 146
AIC-2018-GDHEC-1048: A PROPOSED FRAMEWORK OF MEDIATING ROLE OF INTERPERSONAL EMPLOYEE CONFLICT
BETWEEN THE RELATIONSHIP OF SERVANT LEADERSHIP AND ACADEMICIANS OCB, USING PLS .......................... 146
AIC-2018-GDHEC-1051: THE STUDY OF SOCIAL AND CULTURES' SOCIETY AT KOTO PANJANG RESERVOIR
CATCHMENT AREA IN THE LIMA PULUH KOTA DISTRICT .................................................................................... 146
AIC-2018-GDHEC-1052: EXPLORING PERCEPTION ON SIZING AND FIT OF CLOTHING FOR MALAYSIAN CHILDREN ........ 146
AIC-2018-GDHEC-1053: IMPROVEMENT OF LEARNING ACHIEVEMENT IN WRITING COURSE: SELF-REGULATED
LEARNING MODEL VS. DIRECT LEARNING MODELTITLE ..................................................................................... 147
AIC-2018-GDHEC-1055: PREDICTING ACADEMICIAN PUBLICATION PERFORMANCE USING ASSOCIATION RULE MINING 147
AIC-2018-GDHEC-1061: LEARNING SCIENCE AND MATHEMATICS USING THE SECOND LANGUAGE: YEA OR NAY? ....... 147
AIC-2018-GDHEC-1080: MALAYSIAN PBL APPROACHES: SHAPING WORLD-CLASS TVET SKILLS TOWARDS IR 4.0......... 148
AIC-2018-GDHEC-1081: BUILDING INNOVATIVE ECOSPHERE IN MALAYSIA HIGHER EDUCATION ................................. 148
AIC-2018-GDHEC-1084: THE CHALLENGES FACED BY TECHNICAL INSTRUCTORS IN IMPLEMENTING TPACK MODEL IN
TEACHING AND LEARNING ................................................................................................................................. 148
AIC-2018-GDHEC-1094: MOTHERING AND SOCIAL MEDIA: STUDY OF ROLE DISTRIBUTION OF PARENTING AND
FAMILY COMMUNICATIONS ON MOTHER OF SOCIAL MEDIA USER IN INDONESIA ................................................ 148
AIC-2018-GDHEC-1098: THE EFFECTS OF ROBOTICS ON FULLY RESIDENTIAL SCHOOL STUDENTS’ SCIENCE PROCESS
SKILLS ............................................................................................................................................................... 149
AIC-2018-GDHEC-1101: DISCOVERY AND ENHANCEMENT ACADEMIC BUSINESS PROCESS FOR IMPROVING QUALITY
OF SERVICES IN UNIVERSITAS NEGERI MANADO ................................................................................................. 149
AIC-2018-GDHEC-1108: CONTRUCTING THE LEARNING DEMOCRACY OF LIFE BASED LEARNING IN LMS AND MOOC .... 149
AIC-2018-GDHEC-1112: ANALYSIS OF STUDENT CAPABILITY ON INTEGRATED DIGITAL BROADCASTING SYSTEM
LEARNING.......................................................................................................................................................... 149
AIC-2018-GDHEC-1115: A NEW APPROACH TOWARDS KNOWLEDGE MANAGEMENT IMPROVEMENT OF ADVOCATES IN
LAW FIRMS IN YOGYAKARTA ............................................................................................................................. 150
AIC-2018-GDHEC-1121: ONLINE POLITICAL COMMUNICATION: IDENTITY, E-REFRESENTATION, AND SELF-
PRESENTATION ON WOMEN'S LEGISLATIF MEMBERS. ......................................................................................... 150
AIC-2018-GDHEC-1124: THE PATTERN OF INTERRUPTION IN INDONESIAN COURTROOM .............................................. 150
AIC-2018-GDHEC-1135: THEORETICAL REVIEW OF THE MODEL OF COMMUNITY PARTICIPATION IN COMPLETE
SYSTEMATIC LAND REGISTRATION ACTIVITIES IN INDONESIA ............................................................................ 150
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AIC-2018-GDHEC-1137: VIDEO GAMES AS VOCABULARY ENHANCEMENT INSTRUMENT IN 21ST CENTURY
CLASSROOM ...................................................................................................................................................... 151
AIC-2018-GDHEC-1147: CONSUMPTION PATTERN AND HAPPINESS IN INDONESIA: WHAT MAKES THE POOR HAPPY? ... 151
AIC-2018-GDHEC-1162: ISLAMIC ENTREPRENEURSHIP DEVELOPMENT MODEL TOWARDS IMPROVING SME
PERFORMANCE .................................................................................................................................................. 151
AIC-2018-GDHEC-1178: PATRON AND CLIENT IN SMALL TEMPE-TAHU INDUSTRIES IN BITUNG CITY ............................ 151
AIC-2018-GDHEC-1192: EMPLOYEE TURNOVER – A REVIEW OF SOME SELECTED THEORIES ........................................ 152
AIC-2018-GDHEC-1193: GLOBALISATION OF EDUCATION: CHALLENGES AND OPPORTUNITIES – THE ROLE OF
CRITICAL THINKING ........................................................................................................................................... 152
AIC-2018-GDHEC-1196: A PR CRISIS MANAGEMENT APPROACH OF INTERPERSONAL VIOLENCE IN AS PORTRAYED IN
MALAYSIAN INDEPENDENT ONLINE MEDIA ........................................................................................................ 152
2
AIC-2018-AMOS-1: DESIGN OF EXPERIMENTS APPROACH ON VIBRATION CHARACTERISTICS IN AUTOMOBILE
CRANKSHAFT
Corresponding Author: SANDA PYAE SONE
Co-Authors: AMINUDIN BIN ABU, ASNIZAH BINTI SAHEKHAINI
Universiti Teknologi Malaysia
Abstract: This research presents optimizing method of crankshaft structure at frequency domain which is used in four
cylinder internal combustion engine for passenger car. The purpose of the analysis was to obtain the optimum
crankshaft which improves vibration response. Optimization phase was initiated in bearing boundary condition by using
a designed computer experiment. Design of experiment (DOE) was utilized to determine the parameters that affect the
level of vibration. Results achieved from the experimental design can be used for the optimization of crankshaft
vibration level reduction. Crankshaft geometrical parameters were modified while Young’s modulus and the main
journal diameter was maintained as original values. Structural modification was performed in order to be compatible
with the engine assembly equipment. In addition, the reduction of structural vibration response level was 38% of the
total frequency range of 0 to 1600 Hz. The levels of both transfer functions were reduced and the natural frequencies
were shifted towards a higher frequency domain. The research outcomes showed the improvement of the crankshaft
vibration level with the optimized structure and this would provide a feasible approach for robust design of automobile
crankshaft.
AIC-2018-AMOS-24: THE CHALLENGERS AND SUSTAINABILITY OF SOUTH EAST ASIA’S FIRST 1000MW ULTRA-
SUPERCRITICAL COAL FIRED POWER PLANT
Corresponding Author: SALMI SAMSUDIN
Abstract: In strengthened the national electricity industry, it has been common practice for majorities of countries to
run coal-fired power plant as base load. The main reason for such phenomena is due to coal price remains a cheaper
alternative as compared to dry natural gas, medium fuel oil and distillate. World coal demand reached 946.3 million
tons as of August 2015. Indonesia was dominated the largest coal power producer follow with Australia, Russia,
Colombia, South Africa, China and USA. Respond to the country demand, Malaysia was developed Manjung 4 which is
located in Manjung Perak. This South East Asia’s First 1000MW Ultra-supercritical coal fired power plant installed
with high technologies within the industry. The features of this unit is composed of Twin Fireball Firing system, one
two-pass ultra-supercritical, once-through pulverized coal boiler, one steam generator with one high-pressure, one
double flow intermediate-pressure and two double flow low pressure turbines. Manjung 4 was officially on Commercial
Operation Date (COD) on 14th April 2015 Manjung 4 that have been designed to burn various coal also burned several
types of sub bituminous coal. The difference in the type of coal causes a change in the combustion pattern in which
some coal causes waterwall high alarm temperature and lot of dust generation and caused the boiler to become dirty and
clogged. Facing with critical operation parameters and maintenance works for this power plant, the top management
must develop suitable platform to cater all the issues and potential problem. Supporting to that, this research study
focuses on gaining insights on the barriers and challenges that are encountered by organization during operation of
1000MW. The study categorizes the barriers based on four elements which are (1) Man/Management (2)
Machine/Materials/Technology (3) Method/Process (4) Environment/Work Culture which forms the key issues that
needs to be addressed by the organization. The, this research paper identified the barriers to formulate a strategy for the
organization in improvising their approach in order for it to achieve the desired objectives of Operational Excellence.
AIC-2018-AMOS-50: LIFE CYCLE COST ANALYSIS OF DIFFERENT REPAIR ASSUMPTIONS

Corresponding Author: FRESELAM MULUBRHAN
Co-Authors: AZIAN IBRAHIM,AINUL AKMAR BINTI MOKHTAR, MASDI MUHAMMAD,
UNiversiti Malaysia Pahang
Abstract: This paper presents a mathematical model to estimate the life cycle cost (LCC) of 10 repairable equipment
by taking pump as a case. Acquisition, Operation and Maintenance cost are calculated using activity based costing.
Number of failure for maintenance cost is calculated for three repair assumptions based on the effectiveness of the
maintenance. According to the characteristic that the cumulative failure probability observed a Weibull distribution
model is used. General renewal process (GRP) is used to determine these three states. The results of the study show
that, acquisition cost is less than 3%, operation cost is in between 85 to 91% and maintenance cost being between 6 to
13% which increase almost two times for minimal repair. Operation and maintenance cost are the highest of the total
LCC therefore, it is necessary to have a long-term outlook to the investment decision-making process rather than trying
to save money in the short-term by simply purchasing assets with lower initial acquisition costs.
AIC-2018-AMOS-89: TOURIST SATISFACTION ON NATURAL ENVIRONMENT WITHIN ISLAMIC BUILT ENVIRONMENT

CONTEXT IN THE SHARIAH COMPLIANT HOTEL IN MALAYSIA
Corresponding Author: NORLIZA ISA
Co-Authors: NUR NAWWAR BINTI AHMAD FAROUK; HAIRUL NIZAM BIN ISMAIL; ISMAWI ZEN
Abstract: For four years in a row from 2011 to 2014, Malaysia according to Crescent Rating of Singapore has been
recognized as the top destination for Muslim travelers across the globe. The recognition perceived by Malaysia Islamic
Tourism Centre (ITC) as an indication towards effort in Halal and Islamic value related accolades. The phenomena
leading into massive demand in so called Muslim Friendly Tourism (MFT), and one of them through the hotel industry.
In order to fully understood as to how the product related to demand of hotel able to sustain according to the MFT
3
attributes, the level of acceptance and customer satisfaction has to be discovered. Within the context of Islamic Built
Environment (IBE), this perspective is still at it infancy. Thus, this paper attempted to evaluate tourist acceptance and
satisfaction on Natural Environment in Shariah Compliant Hotel (SCH) in Malaysia as address by IBE. The adaptation
of Natural Environment as one of the IBE indicators is among the most important criteria to be implemented. The
appraisals were prepared through quantitative approach using questionnaire by tourist staying in the hotel and acting as
respondents in selected SCH. The appraisal will be tested based on the tangible and intangible aspect within the
perimeter of architectural form especially in managing the open space. As a result, the discussion anticipates either the
acceptance and satisfaction on the Natural Environment in SCH in Malaysia is congruent with the IBE or it might be a
contradiction with the value of Muslim Friendly Tourism (MFT). The findings expected to contribute to better
understanding of stakeholder such as hotel operators as well as travel agencies towards the needs and expectation on
Natural Environment and therefore, boosting Islamic tourism industries in Malaysia.
AIC-2018-AMOS-105: THE NEED OF CORPORATE SOCIAL RESPONSIBILITY (CSR) IMPLEMENTATION IN ENERGY

INDUSTRY: PROPOSITION DEVELOPMENT
Abstract: Corporate social responsibility (CSR) or namely corporate sustainability program is an activity involving
organization with the community, environment, workplace and market place. In mean time, CSR is supporting the
organization to enhance the business performance. In addition, CSR as an internal organizational policy and as a
business strategy which conjunction with various industries in word wide. Some organization considered CSR as form
of corporate self-regulation. CSR could be as a self-regulating business model that helps a company be socially
accountable by looking at several perspectives such to the organization itself, organization stakeholders, and the public.
In other hand, the organization practicing CSR also called corporate citizenship, companies can be conscious of the kind
of impact they are having on all aspects of society including economic, social, and environmental. CSR is titled to aid
an organization’s mission as well as serve as a guide to what the company represents for its consumers. However,
different industries have different strategy on enhancing the CSR program to suit the organization purposes. Some
investor interoperated CSR as organization investment strategy to strengthened the financial performance. Investor
claimed that, CSR is a broad concept that can take many forms depending on the company and industry. Through CSR
programs, philanthropy, and volunteer efforts businesses can benefit society while boosting their own brands. Looking
at the energy industry, the top management for the organization also implement the CSR program. The organization
realize, the energy industry is the importance of a secure energy supply, as an essential element for national economic
development and ensuring the continued growth of a sustainable trade and industry. However, CSR at energy industry
extends beyond its core mission. Its believe in empowering the community, greening the Nation, nurturing a vibrant
workplace as well as setting standards in the marketplace. Due to that, this research paper to examine the impact of CSR
implementation in energy industry throughout empirical study in power generation industry located in Malaysia.
AIC-2018-AMOS-106: ANALYSIS OF THE COAL MILLING OPERATIONS TO THE BOILER PARAMETERS

Abstract: Fuel and firing system purposely to deliver light fuel oil or coal as one of the primary elements of fuel in an
ideal condition for combustion to take place in the boiler combustion chamber. Milling system in coal power plant
purposely to process the raw coal to become as pulverise fuel before enter to the boiler furnace. Pulverise fuel enter to
the boiler furnace through pulverise coal pipe (PC) which attached to the boiler. The different mill has different PC pipe
corners, and with different length and high level. This case indicates and measures the changes of boiler parameters due
to different mill in service.The results show, the highest mill in service not affected to the boiler parameters such as
reheater metal temperature, main steam temperature and boiler flue gas outlet and others boiler parameters during
combustion process. The results also presented thru empirical data where it showed that the distribution of pressure,
temperature, velocity at the boiler is equalized. The operating of mill parameters during the research carried out is
monitor closely to avoid explosion to the mill. Besides that, the size of the PF as a main fuel is measured to ensure
complete combustion in the boiler furnace. The results indicate the optimum arrangement of the mill operation with
minimum boiler parameters affects.
AIC-2018-AMOS-141: IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON PERCEIVED PERFORMANCE AND

BEHAVIORAL LOYALTY OF TELECOM CUSTOMERS
Corresponding Author: DR MUHAMMAD ARIF
Co-Authors: MUZAMMAL ILYAS SINDHU; DR SYEDA FAIZA UROOJ
Bahria University
Abstract: This study examined the impact of corporate social responsibility on perceived performance and behavioral
loyalty in telecom sector. Customer involvement and satisfaction considered as mediating factors among
aforementioned relationship. Structural equation modeling is used for confirmatory factor analysis and structural model.
Empirical findings of 270 respondents scrutinized that corporate social responsibility is significantly and positively
contributing toward perceived performance and behavioral loyalty. Moreover, it is examined that customer involvement
and satisfaction are mediating among corporate social responsibility, perceived performance and behavioral loyalty.
This study provides information to telecom sector which is necessary regarding establishment of behavioral loyalty.
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AIC-2018-AMOS-202: A REVIEW ON THE CRITICAL SUCCESS FACTORS OF RESEARCH COMMERCIALIZATION
Corresponding Author: NOR AZLIN MOHD ZAKI
Co-Authors: ABD RAHMAN ABDUL RAHIM; FAKHRULDIN MOHD HASHIM
Abstract: The growth in science and technology nowadays leads to the rapid evolution of innovation at public and
private organizations around the world. The researchers and innovators increasingly think for the fundamental ways in
which they can generate ideas and bring them to market and connecting external ideas while leveraging their in-house
R&D outside their current operations [1]. For a potential product to be eligible for commercialization, it must have a
level of public value that could result in overall profitability. These products may be developed within commercial
businesses, government agencies, educational institutions or other entities involved in various forms of research and
development. Developing new products or technologies and moving them into the market place efficiently and
effectively are essential in gaining a competitive edge, to which it could subsequently ensure a long term success. The
purpose of this paper is to illustrate the critical success factors on the commercialization that can assist organizations for
a better process.
AIC-2018-AMOS-227: EMPOWERMENT DIMENSIONS AND INDICATORS: SYNTHESIS OF PAST LITERATURE

Corresponding Author: UMARA NOREEN
Co-Authors: DR. RABIA IMRAN, FIZZA ALAMDAR, ZAHEER AHMED
Abstract: Most of the microfinance models are designed to reduce poverty and enhance empowerment. In this context
targeting women is justified on efficiency ground. Also it is equally important to know which dimension of women
empowerment (individual, economic, political) contributes the most to the success of microfinance programs. The
objective of current research is to identify most important dimensions of women empowerment through microfinance.
The study employs synthesis of significant literature about impact of microfinance on empowerment to offer
recommendations to the micro financial institutions (MFIs) to improve their efficiency. The study will have the policy
implications for donors, clients and microfinance practitioners. They will be in a better position to observe which
empowerment dimensions need to be focused more.
AIC-2018-AMOS-299: USE AND DISPOSAL OF MOBILE PHONES AMONG UNIVERSITY STUDENTS

Corresponding Author: SEW TIEP HO
Co-Authors:
Multimedia University
Abstract: This study aims to identify the replacement and disposal of mobile phones amongst Malaysian university
students. Data were collected from a sample of 620 students of 3 universities (two in Melaka and one in Kuala
Lumpur), by means of a self-administered questionnaire survey. The results show that about 22% of the students replace
their mobile phones annually, while most students (43%) replace their phones in more than 3 years. The most common
reason for mobile phones replacement is the physical broken (58%) followed by poor function (35%). About one third
of the students stockpile their retired phones and majority (37%) of them claim that they want to have them as spare
units. Besides, a substantial amount of them (28%) actually do not know what to do with the retired phones. This
reflects the low awareness amongst students and the lack of formal waste management system in Malaysia. Moreover,
the findings show the rate of replacements of even functioning phones is high and a significant high stockpile of the
retired phones, which in turn increase the generation of e-waste eventually. This study also provides evidence that the
level of students’ awareness towards mobile phones recycling is still low and waste management system in Malaysia is
still inadequate . Thus, the time has come for the introduction of a recycling programme for these potentially harmful
waste materials. The findings of this study also lead to implications for the theory-deficient of mobile phones recycling
literature. In addition, several policy recommendations for policy makers to enhance mobile phones recycling response
rate are also discussed.
AIC-2018-AMOS-329: RISK MANAGEMENT PRACTICES OF TRANSPORTATION COMPANIES: PRACTITIONERS’

PERSPECTIVE
Corresponding Author: MAZLINA MUSTAPHA
Co-Authors: NURUL JANNA MUSTAPAH
UNIVERSITI PUTRA MALAYSIA
Abstract: Organisations need to set clear strategic goals and objectives to manage the organisations, improve their
products and services to the stakeholders and increase the shareholders wealth. However, it is claimed that organisations
may face challenges and risks in their operations which may hinder the ability of the organisations to achieve their
objectives. Prior studies suggested the implementation of risk management practices to assist the organizations in
ensuring their sustainability in the long run. Risk management is posited to be an integral component of good
management and described as a sequence of analytical and management activities that focus on creating a response to
the inherent uncertainties of managing a complex situations faced by the organisations, especially in service sector. This
is because in service sector, delivering quality services required by customers is very important for them to maintain the
market share and be relevant in the industry. Thus, this study aims to examine the risk management implementation in
transportation industry, one of the important service sectors in Malaysia. Specifically it investigates how risk
management practices in transportation companies assist in ensuring the sustainability of the companies. Fifteen head of
operations and managers in charge in transportation companies at one of the popular tourism spots in Malaysia were
interviewed. Findings suggest that implementation of risk management assist the companies in identifying the root
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cause of the problems occurred, assess the situations, response accordingly and lastly monitor the situations. Among
others, the practices assist them to monitor the drivers and the costs of maintaining the buses as well as planning for the
routes during slack periods. They also adopt different responses to the risks based on the situations on hand. This study
provides information to the transportation companies about the importance of risk management practices in their
operations.
AIC-2018-AMOS-340: OFFICE TECHNOLOGY AND MANAGEMENT SKILLS AND ITS CHALLENGES IN NIGERIA
Corresponding Author: TIJJANI LIMAN UMAR
Co-Authors:
Jigawa State Polytechnic - (National Board for Technical Education (NBTE)
Abstract: This paper discussed some of the challenges faced by the Office Technology and Management Skills due to
present technological changes globally, today, the technological changes has reformed many professions with a view to
meet the current global changes in many areas i.e. higher productivity, speed, accuracy, paperless office and excellent
routine office work, packaging. However all this processes cannot be achieve without the use of modern machine is
what is called automation. At the introduction, the paper defined skill, office technology and management as well as its
challenges, unemployment, aspect of office automation, it further highlighted some of the factors that hindered office
technology and management skills (graduates). Recommendations was also made on how such challenges can be
address. Finally conclusion was offered for the institution offering the OTM courses to adopt the current global changes
so as to restructure their curriculum to meet the global standard and for satisfactory job performances and personal
fulfilment in the global labour market.
AIC-2018-AMOS-359: AN EMPIRICAL INVESTIGATION OF IMPACT OF GREEN HRM ON ORGANIZATIONAL CITIZENSHIP

BEHAVIOR OF EMPLOYEES FOR ENVIRONMENT
Corresponding Author: IFFAT RASOOL
Co-Authors: NASIR MEHMOOD, GULFAM KHAN KHALID, MAQSOOD HAIDER
Shaheed Zulfiqar ALI Bhutto Institute of Science and Technology (SZABIST)
Abstract: How to reduce the impact of depleting resources, particularly, of the environment has become one of the
contemporary issues for the organizations to achieve their competitive edge. The literature posits the significance of
incorporating the sustainable practices through pro-environmental behavior of stakeholders on micro level as key
indicator to conserve the diminishing resources. However, the unit analysis of employees’ behavior with organizational
citizenship behavior for environment is scant and less explored in this regard. The chief objective of under discussion
research was to develop clear implementation plan for the organizations that could help in cultivating a responsible and
environmentally friendly behavior among employees. Therefore, drawing upon the social identity theory, the analysis
was made with sample size of 950 employees of service sector organizations in Pakistan. The analysis was made
through structural equation modelling with help of AMOS. The results of analysis revealed the conducive relationship
of Green HRM practices on employees’ Organizational Citizenship Behavior for Environment. Moreover,
Organizational Identification and Employee Environmental Commitment mediate this association. While Individual
Green Value moderates the relationship between Green HRM and Organizational Citizenship Behavior for
Environment. Thus this article provides the insight to sustainability and environmental scholars and the mangers a
guideline to develop citizenship behavior for environment among employees through environmentally friendly
practices.
AIC-2018-AMOS-378: DISCLOSURE TUBERCULOSIS STIGMATIZED IDENTITIES AND ITS WORKPLACE IMPLICATIONS IN
PAKISTAN; A MEDIATED MODERATED MODEL.
Corresponding Author: ADEEBA KHAN
Co-Authors: S.M.M.RAZA NAQVI, IMRAN QURESHI, USMAN SOHAIL
Capital University of Science and Technology Islamabad
Abstract: The current research study examines the relatively new phenomenon of deviant workplace behavior as an
indirect outcome of disclosure tuberculosis stigmatized identities. The objective of this study was to examine self-
esteem as an interlinking between disclosure reactions of TB stigmatized individuals and workplace outcomes. In like
manner, perceived organizational support act as a moderating role between self-esteem of TB stigmatized individuals
and workplace outcomes i.e. deviant workplace behavior in public and private hospitals of Pakistan. Data were
collected from 321 middle and low level TB diagnosed employees. Social identity theory has been used as an
overarching theory in order to build the theoretical framework. Results of the current study showed that disclosure TB
stigma has positive impact on self-esteem. Similarly, results identified that self-esteem act as an interlinking mechanism
between disclosure tuberculosis stigmatized identities and deviant workplace behavior. Moreover, the hypothesis has
been rejected that perceived organizational support as a moderating variable between self-esteem and deviant workplace
behavior. In current research data has been collected through self-administered questionnaires in three time lag survey
design.
AIC-2018-AMOS-395: BRIDGING THE GAP BETWEEN DENOTATIONAL SEMANTICS AND OPERATIONAL SEMANTICS IN
SMART CONTRACT
Corresponding Author: WAI WAI WONG
Co-Authors: GAN CHIN LAY
Abstract: In this era of cyber dependence in business there is huge potential in Distributed Ledger Technologies (DLT)
particularly in the context of smart contract in commercial sector. The phenomenon of smart contract operates
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independently without the need to engage any intermediary or external third party and its execution is guaranteed.
Smart contracts, just like any traditional contract encompass the rules for negotiating the terms of the agreement but in a
form of a software. However, it has been argued that too much dependency on the programming aspect in creating
smart contracts by programmers and computer scientists. Smart contracts are more like an Apps which is capable of
executing specific task but it fails to observe the fundamental understanding and agreement between the negotiating
parties which is the core essence in traditional commercial contract. The objectives of this paper are to first,
demonstrate the semantic discrepancies between traditional contract and smart contracts and the implication of the
latter. Secondly, to support the proposition that programmers and computer scientists lack the required legal knowledge
and logic in appreciating the various legal terms and effects of a concluded contract, there is a need to include lawyers
and regulators to enhance the drafting of the corresponding denotational semantics in programming smart contract.
Furthermore, lawyers and regulators should be engaged in the early stages in designing smart contract such as
identifying the type of agreements, possible legal implications, alternative and remedial actions of an agreement. This
paper contends that the operational semantics which deals with the execution of the contract on technical platform
should be consistent with and correspond with the denotational semantic which capture and represent the legal meaning
of a contract as traditional understood by lawyers and regulators.
AIC-2018-AMOS-438: EFFECT OF GREEN LOGISTICS ON SUSTAINABILITY PERFORMANCE IN MALAYSIA

MANUFACTURING COMPANIES
Corresponding Author: MUHAMMAD ASHFAQ
Co-Authors: MUHAMMAD ASHFAQ,*, SOBIA IRUM, IMRAN QURESHI
UTM
Abstract: Sustaunabilty performance is a big challenge for business espacially in environmental aspect. Green supply
chain Management practices is one such step. It includes green procurement, green manufacturing, green distribution
and green logistics (GL). Globalization and economic growth the world over resulted in the massive consumption of
goods. Environmental challenges have also been evolved as a result of transportation, storage, production and
consumption of these goods. This paper presents the contribution of operations research in the green logistics, which
encompasses integrating environmental aspects in logistics. This paper provides present and potential developments in
green logistics. The survey respondents were taken form the Federation of Malaysian Manufacturers (FMM) directory
of Malaysian Manufacturers 2017. This directory contains information of manufacturing companies (large and small)
from various sectors. The population of this study consists of all medium and large manufacturing companies of
Malaysia with a total of more than 35000. The number of acceptable respondents for the present study is based on
krejcie and Morgan table and according to that table the sample size for this study will be 346. For this study the
statistical tool used will be Smart- PLS. To achieve this study’s objectives, a questionnaire was developed for
measuring this study’s constructs of GL practices, environmental collaboration and sustainability performance.
PLS_SEM was used for data analysis and hypothesis testing by exploring the relationships between independent and
dependent variables simultaneously. The two-fold aim of this paper is: (i) review of existing literature on the
relationship between GL, environmental collaboration and sustainability performance and (ii) proposing and testing a
conceptual model to find the relationship between these variables in the context of Malaysian manufacturing
companies. The research findings will be particularly important for manufacturing companies in developing
environmental collaboration with their suppliers in order to achieve sustainability performance.
AIC-2018-AMOS-445: CHALLENGES IN ATTAINING SUSTAINABLE DEVELOPMENT GOALS IN PORT KLANG: PORT
MANAGEMENT PERSPECTIVE
Corresponding Author: PRASHANTH BELEYA
Co-Authors: WONG JIAN DING, JASON TAN
UTAR
Abstract: Sustainable development goals revolve around three broad elements: cost reduction, productivity
enhancement and environmental protection. Seaport industry is inextricably linked to enormous competition, requiring
unceasing improvement in every aspect as defined in sustainable development goals becomes inevitable. Dynamic
capabilities theory is incorporated in this study to substantiate the relationship between sustainable development goals
and sustainable competitive advantages. In addition, dynamic capabilities theory could act as a guideline for port
management in ascertaining efforts needed to stay relevant in the ever demanding business environment. Nonetheless,
in the process of attaining sustainable development goals, challenges are faced by port management. This study
incorporates a qualitative approach, focusing in port Klang by including Northport and Westport due to the high volume
of cargo handled and being national economic barometers. Interviews were conducted whereby the respondents were
managerial personnel in their respective departments. The findings indicate that the challenges in attaining sustainable
development goals comprise of technological constraints, financing issues, human capital barriers and supplier
associated problems. Addressing these stumbling blocks proves advantageous for port Klang whereby sustainable
development goals become attainable while sustained competitive advantages achieved subsequently.
AIC-2018-AMOS-478: THE INFLUENCE OF ENVIRONMENTAL MANAGEMENT ACCOUNTING PRACTICES ON
ENVIRONMENTAL PERFORMANCE IN SMALL-MEDIUM MANUFACTURING IN MALAYSIA
Corresponding Author: RAPIAH MOHAMED
Co-Authors: CHE ZURIANA MUHAMMAD JAMIL
Universiti Utara Malaysia
Abstract: The purpose of this paper is to investigate the influence of environmental management accounting (EMA)
practices in the small-medium sized (SME) manufacturing sector in Malaysia. The empirical data was gathered through
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structured questionnaires that was distributed to the managers. The results reveal that the physical EMA has the highest
mean compared to monetary EMA. The results show that the level of EMA practices are not at an encouraging level.
The regression results indicate that both types of EMA practices (monetary and physical) have a positive significant
effect on environmental performance. This paper demonstrates the importance of EMA to enhance environmental
performance. The results are valuable to the governmental policy makers, managers of SME manufacturing and other
sectors to appreciate EMA practices. The findings contributes to a growing body of literature on EMA within the Asian
context, particularly within Malaysia. This study shed lights on the extent to which EMA tools has been used amongst
SMEs manufacturing firms in Malaysia. It also enhances our understanding on the role of EMA in improving
environmental performance that will lead to enhance organizational performance and competitiveness. This study
provides a good foundation and framework for future studies.
AIC-2018-AMOS-479: EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ON EMPLOYEES' AFFECTIVE COMMITMENT

TOWARDS ORGANIZATION, PIVOTAL ROLE OF CSR IMPORTANCE AND ORGANIZATIONAL IDENTIFICATION.
Corresponding Author: RAJA DANISH NADEEM
Co-Authors: DR. AYESHA NOOR
SZABIST University
Abstract: The aim of this study is to investigate how Corporate Social Responsibility (CSR) contributes to
Organizational Affective Commitment among employees in the telecom sector of Pakistan. This study also seeks the
understanding of the moderating effects of CSR Importance and mediating role of Organizational Identification
between CSR and Affective Commitment towards organization. The data for this study was collected from respondents
working for Telecom companies in Pakistan. As part of this study, we have collected responses from 229 individuals
from a varied range of entry to senior management. Data was than analyzed by running the regression model developed
by Andrew F. Hayes (2013). The research results unveiled the positive effect of CSR on Affective Commitment of
employees, Organizational Identification is found to be further mediating this relationship and the role of CSR
Importance is moderating this effect. The proposed and tested theoretical model has implications for both HRM
practitioners, managers and executives to focus on the importance of CSR in organizations. The results of this study
showed that Organizational Identification play a key role to enhance the affective commitment backed by CSR and CSR
Importance can influence the results accordingly. There were some unavoidable limitations for this study. The research
was limited to telecom sector in Pakistan. Convenience sampling approach was used to carry out this study; moreover,
the study was cross sectional in nature. To conclude, CSR practices play a pivotal role to increase the employees’
commitment towards organization and hence yield better results by gaining the interest level of employees and able to
engage them effectively. Effective Commitment is closely related and is a key component of organizational
identification. In this dedication, the employees feel as an important and pivotal part of the organization and they ensure
a solid bonding and build relationship with that organization.
AIC-2018-AMOS-493: COLLABORATIVE PERFORMANCE SYSTEM IN FRESH PRODUCE SUPPLY CHAIN: THE STATE-
OF-THE-ART AND RECENT DEVELOPMENTS
Corresponding Author: EDI SUSANTO
Co-Authors: EDI SUSANTO , NORFARIDATUL AKMALIAH BINTI OTHMAN, ADI SAPTARI, MD. NOR HAYATI BIN TAHIR
Institut Teknologi Nasional Bandung Indonesia
Abstract: Researches on Collaboration Performance Systems (CPS) in Fresh Produce Supply Chain (FPSC) have been
gaining public attention due to their critical relevance to food availability, security and safety. Which, fresh products are
also an important component of healthy food for many people and a healthy lifestyle. However, research focusing on
CPS in the FPSC system is still limited. Therefore, this paper focuses on the possibility of applying CPS in the FPSC.
This study was aimed at at reviewing a holistic understanding of the supply chain in fresh produce, especially on issues
related to CPS in its supply chain. This paper provides a comprehensive overview of the current state of the CPS in
Fresh Produce supply chain. The description of the CPS model in the Fresh Produce supply chain is arranged by
categorizing the previous literatures on different collaborative structures and different levels of planning. This paper
also presents relevant solution methods used for each level of planning. A review of the current state of the FPSC of
CPS model is ended by highlighting areas that are not handled or gaps that exist in the literature and by suggesting
directions for future research in CPS for FPSC.
AIC-2018-AMOS-503: THE STRATEGIC IMPORTANCE OF ENTERPRISE RESOURCE PLANNING (ERP)

Corresponding Author: SHANIKA WIJENAYAKE
Co-Authors: H M R P HERATH
Abstract: The Strategic Importance of Enterprise Resource Planning (ERP) Systems Implementation in The Fast
Moving Consumer Goods (FMCG) Industry In Sri LankaPurpose: Enterprise Resources Planning Systems (ERP) are
implemented in organizations to optimize the supply chain with a broad objective of improving the overall performance.
Yet, it is observed that many organizations have not achieved the desired level of performance through this strategic
move. Literature suggest that the implementation barriers can be a main reason for this. Hence the problem centered in
this study is to identify the success factors and challenges of ERP systems implementation in the FMCG industry in Sri
Lanka.Methodology: This study uses the case study approach where four companies in the FMCG industry. Focus
group interviews were used to gather data and the participants of the focus group interviews were Managers, key users
of FMCG industry in Sri Lanka who had an important role during the implementation of the ERP system. Semi-
structured interviews were conducted by an experienced interviewer using an interview guide with semi-structured
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questions. A tape recorder was used to record the interviews. Findings: Cases revealed some important success factors
of ERP implementation and the practical challenges faced. Success factors included the technological know-how, high
management commitment, lesser government regulations, and experience of the process re-engineering. Challenges
included investment in resources, information management, changing the organization culture to the best practices of
the system, lack of the user training and limitation of the proper consultancy services.Research Implications: Findings
of the study can be used as a framework to understand the ERP implementation success factors and the potential
challenges faced by organizations in the FMCG industry.
AIC-2018-AMOS-515: IMPACT OF SUPPLY CHAIN INTEGRATION ON FIRM PERFORMANCE: EVIDENCE FROM

MANUFACTURING SECTOR OF PAKISTAN
Corresponding Author: RIAZ AHMED
Co-Authors: RIDA KHAN
Bahria University
Abstract: The management of supply chain is emerging as a concept from different theories and practices for the last
few decades. The purpose of this empirical study was to explores the impact of supply chain integration (SCI) on firm
performance. We used overall firm performance in terms of competitive performance and financial performance. This
cross sectional study used a sample of 267 responses received from managers working in the manufacturing sector of
Pakistan. Correlation and regression analyses were employed in this study to test the hypothesis. Findings revealed that
customer integration has significant impact on competitive performance while internal and supplier integration have
positive influence on financial performance.
AIC-2018-AMOS-567: ECO-INNOVATIONS IN HOUSING DELIVERY: A CASE OF MALAYSIA

Corresponding Author: WILLIAM WEE-LIM HEW
Co-Authors: SIOK-HWA LAU, GERALD GUAN-GAN GOH
Abstract: In the past decade, the residential property market in Malaysia has been slumping. Despite the rapid growth
in population and creation of new households which usually translates into demand for homes, the sales performances
have been poor; affordable housing units were flooding the market, and the number of overhung residential units have
been increasing. While many developers were not able to perform optimally, few defied the norms and prevailed. This
paper investigates the success factors of these developers by identifying the needs and wants of Malaysian homebuyers
and how these developers have fulfilled them. From May to June 2018, thirty to forty-five minute discussions were held
with executives and managers from 11 housing developers in the overhang-ridden southern region of Malaysia.
Findings revealed that the successful companies were those who incorporated eco-housing concepts into their
development initiatives. Though Malaysians do not really consider energy efficiency and environmental sustainability
in their purchase decisions; they appreciate the visual pleasantness and comfort of green spaces and natural landscape in
the housing estates that they were willing to purchase despite being priced beyond the affordability range. To
policymakers, this paper provides an example how green spaces may be incorporated into the development of social
housing without compromising cost; and to private developers, this paper provides better understanding of homebuyers’
green motivations and suggests how they should approach prospective homebuyers with better environmental design.
AIC-2018-AMOS-571: THE PROBLEMS OF PRECAST CONSTRUCTION

Corresponding Author: YIN RUI
Abstract: The precast building are popular in construction industry because of shortening time, reducing site work, and
less wastage, and the others. As the development of precast technology, module buildings were built in many countries
in the world. But some of the precast construction are short of integrity and systematized management, then work issues
are appeared for whole precast project. Despite these advantages, the precast building project management try to avoid
possible risks also. It is necessary to clarify the reasons and optimize the precast management. It is not only the problem
of assembling precast components, but also involves many factors such as module design, production, transportation,
installation and the others. This article is to research series issues of precast construction management. The content
focus on precast components design, producing process, construction problems.
AIC-2018-AMOS-589: THE IMPORTANCE OF FORMATION FLUIDS AND RESERVOIR ROCK MINERALOGY

CHARACTERISTICS IN ENHANCED OIL RECOVERY (EOR)
Corresponding Author: AZAD RASOL
Co-Authors: AHMAD SHAMSUL IZWAN BIN ISMAIL
Abstract: Crude oils are produced from the ground to the surface via natural reservoir drive energy. However, there are
still substantial amount of crude oils remain trapped in the reservoir. Enhanced oil recovery (EOR) method has been
introduced to recover the remaining trapped oils which by enhancing the displacement efficiency of the crude oil. These
include reducing the interfacial tension (IFT), increasing the viscosity, and wettability alteration. Presently, the need for
EOR is growing due to the global energy demand and depleting in oil reserves. Sustaining the production from existing
fields is a priority due to unguaranteed in new field discoveries and cost expansive. Hitherto, myriad of EOR methods
have been established which include gas, chemical, and thermal methods. However, chemical EOR (CEOR) method
(i.e., surfactant flooding) is the most promising method due to its efficiency, technical and economic feasibilities along
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with reasonable capital cost. Nonetheless, the overall performance of the CEOR method in particular surfactant flooding
is relying heavily upon the characteristics of formation fluids and rock mineralogy. This is due to fact that,
uncharacterized formation fluids and rock mineralogy prior to CEOR method may result in unsuccessful recovery
process. This includes surfactants adsorbed onto the rock surfaces instead of at oil-water interface. Consequently,
lowering the IFT for mobility control becomes impractical as surfactants do not function desirably. The paper aims to
provide a comprehensive insight on characteristics of formation fluids in terms of salinity and pH along with rock
mineralogy, particularly silica and kaolinite in real reservoir environments. Effect of zeta potential and surface charge
on different rock mineralogy is also discussed to elucidate the behaviour of the solid surface when in contact with
aqueous solutions. This is crucial in order to understand the surfactant adsorption behaviour in the porous media that
ultimately affects the efficiency of recovery.
AIC-2018-AMOS-598: INTERVENTION MODEL OF LOW BIM ADOPTION IN MALAYSIA: A NEED OF LEARNING

INSTITUTION PRECEDENCE
Corresponding Author: SHAHELA MAMTER
Co-Authors: ABDUL RASHID ABDUL AZIZ; JAFRI ZULKEPLI
Universiti Sains Malaysia
Abstract: The government has allocated substantial budget for the National Key Economic Areas (NKEA) to increase
productivity in the construction sector by focussing on increasing technology adoption. However, the Construction
Industry Transformation Plan (CITP) has reported that Building Information Modelling (BIM) in Malaysia is low
uptake. It is estimated at only 10 per cent of construction stake players adopt the technology. In order to encourage the
BIM adoption in Malaysia construction industry, the government strategy is to impose level 2 BIM for all government
projects in 2019 and onward. Therefore the research objectives of this paper are to identify the main driving factors and
to simulate the intervention model of low BIM adoption. Primary data was collected through questionnaire survey and
analysis of the mean value shows that education institution scored the highest value as a potential driving factor to
holistic BIM adoption. Consequently, using the stock flow diagram in system dynamic modelling, the paper reveals the
novelty of the development of intervention model among the learning institution enablers. The use of the intervention
model has the potential to assist the Malaysian government in improving the uptake the CITP and reach for the Fourth
Industrial Revolution
AIC-2018-AMOS-602: INFLUENCE OF LIGNOSULFONATE TYPES AND ELECTROLYTE CONCENTRATIONS ON THE

ADSORPTION OF LIGNOSULFONATE ONTO KAOLINITE
Corresponding Author: AIK SHYE CHONG
Co-Authors: NURUDEEN YEKEEN, MUHAMMAD A. MANAN, AHMAD KAMAL IDRIS
UTM
Abstract: This paper presents the various adsorption capabilities displayed by different types of lignosulfonate at
varying electrolytes concentration and pH especially onto kaolinite. This is significant because no literature elsewhere
has reported the varies use of lignosulfonate as a sacrificial agent for kaolinite. Since the conventional method of using
alkali appears to cause detrimental effects upon formation and the environment; it is time to discover a new formulation
of surfactant that is suitable for specific reservoir condition. Nevertheless, stumbling upon the most suitable surfactant
for each unique reservoir condition to work effectively is indeed a challenging task. Hence, a sacrificial agent that
functions as a substance that can be sacrificed via adsorption and occupies the sites in the matrix of the formation, apart
from discarding or reducing the tendency for the subsequent injected surfactant to adsorb on the rock matrix, had been
probed into by employing lignin. As a result, it was discovered that lignin-based derivatives as the most suitable
substance to serve as sacrificial agent, mainly because it is renewable, sustainable, cost effective, ease of accessibility,
in abundance, and environmental-friendly. Lignosulfonate has been reckoned as a potential sacrificial agent with the
ability to minimize surfactant adsorption onto clay minerals. As such, the influence of lignosulfonate types, ionic
strength, and pH values on the equilibrium and kinetic adsorption capacity of lignosulfonate onto kaolinite was
experimentally investigated in this study. Results showed that sodium lignosulfonate demonstrated the highest
adsorption capacity onto kaolinite surface in the electrolytes. The lignosulfonate equilibrium adsorption data were best
fitted by Freundlich isotherm models while kinetics adsorption data were portrayed by pseudo-second order model. As a
conclusion, the outcomes from this paper can serve as a yardstick to select the most effective sacrificial agent among
the varied lignosulfonate to minimize surfactant adsorption onto kaolinite.
AIC-2018-AMOS-609: RENT-SEEKING BEHAVIOURS (RSB) IN MALAYSIA'S HOUSING PLANNING APPROVAL:

PROBLEMS AND DEVELOPERS' EXPECTATIONS
Corresponding Author: SUHAILA ALI
Co-Authors: ABDUL RASHID ABDUL AZIZ
Abstract: Malaysia’s housing planning approval is complex. The involvement of various staff of approving agencies
leads to a variety of psychological human behaviour, provide ample opportunities for rent-seeking behaviours and
attitude inclining towards corrupt activities. Rent-seeking is defined as the act of receiving unearned wages’ (e.g. cash,
food treats, etc.) by staff of approving agencies in exchange for privileges (e.g. faster approval, compliance flexibility,
etc.). The objective of this paper is to explore the problems in obtaining planning approval and developers’ expectations
when giving out rents to staff of approving agencies. Exploratory sequential mixed method (QUAL --> quan) was
conducted to derive to the solutions. Lengthy period is the key problem in obtaining planning approval. Receive
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sufficient and timely information, reducing unreasonable reviews and comments, reducing poor discretion and
expediting appointments with approving officer are the main developers’ expectations when giving out rents as a last
recourse to provides the solution.
AIC-2018-AMOS-624: DOES THE ‘GOOD’ PERFORMANCE MEASURES SHOW PERSISTENT ACROSS TIME HORIZONS?
APPLICATION OF (OLS) AND FISHER-Z TRANSFORMATION METHOD ON MUTUAL FUNDS CATEGORIES OF PAKISTAN
Corresponding Author: ADIL PARACHA
Co-Authors: DR ADIL TAHIR PARACHA, DR MALIK FAISAL AZEEM, MALIK JAWAD SABOOR
IQRA University
Abstract: First objective of our paper is to identify if the skewness and kurtosis having an impact in the end result in
relation to distribution return pattern of returns in mutual fund industry of Pakistan. Second objective is to evaluate the
persistency in performance of chosen performance measures or otherwise the time-variant effect. In this regards,
ordinary least square (OLS) method approach has been applied first to determine whether alternative performances have
produced the significantly indifferent results against universal sharpe ratio and validate the invariability claim.
Secondly, the fisher z-transformation approach has been used to evaluate the degree of concordance among the
alternative performance measures and the Sharpe ratio. The results from (OLS) method verified that the skewness and
kurtosis had no impact on the relationship between the alternative measures and Sharpe ratio in evaluation of mutual
funds classes. Whereas, from degree of concordance analysis the alternative measures against the non-normal
distribution seem more logical choice simply because there deviation is far lower than ones based upon assumption of
normal distribution.
AIC-2018-AMOS-647: AGROFORESTRY: A SUSTAINABLE LAND-USE OF FARM FORESTRY

Corresponding Author: ENDANG HERNAWAN
Co-Authors: MIA ROSMIATI, TIEN LASTINI, YOOCE YUSTIANA, ANGGA DWIARTAMA
Institut Teknologi Bandung
Abstract: Farm forestry with agroforestry models have evolved and become rural community cultures and become one
of the people’s livelihoods. In the condition of small farmers where the two main production functions, land and capital,
limiting, and the farmer’s objective is not maximization of a single commodity. In many such cases, especially in
densely populated areas, farmers usually integrate annual crop and animal production with perennial crops, primarily to
meet their food requirements. The agroforestry system has advantages, both economically, ecologically and socially.
The purpose of this research is to identity the characteristics of the farm forestry with agroforestry model. Farm forestry
with agroforestry model has demonstrated a sustainable agriculture system both ecologically, socially and
economically. Ecologically , this system has high ecological stability. Socially, agroforestry activities on culture and
local knowledge. Thus, this system has contributed to the income of farmers.
AIC-2018-AMOS-657: INFLUENCE OF ITO SUBSTRATE SURFACE AND EXTERNAL ELECTRIC FIELD TO IMPROVE DR-1
FILM REFRACTIVE INDEX USING PVD METHOD
Corresponding Author: DONNY WENAS
Co-Authors: MARIANUS AND CYRKE A.N. BUJUNG
Universitas Negeri Manado
Abstract: This research is aimed to study surfactant effect of ITO substrate and the effect of external electric field
applied during the deposition procces on properties of the resulted film. Further, the anchoring mechanism involved in
the deposition of the molecule is investigated in relation with the properties of the fabricated film. In addition to that,
the optical property of the film is also investigated to study the effect of the applied electric field. For those purposes, a
special electric field assisted Physical Vapor Deposition (PVD) method has been developed allowing the deposition
process to be carried out under varied electric field. The deposited molecular structure and orientation were
characterized with RAS-FTIR and UV-Vis spectroscopic measurement. Based on these spectroscopic data, it is shown
that anchoring mechanism with hydrogen bonding does occurred between DR-1 molecule and ITO substrate responsible
of the stability of the fabricated film. Further, the optical property (refraction index) of the film has been measured by
means of reflectometer and analyzed with a simulation program developed in this study which shows the effect of
electric field on the refractive index. As a result of this research, DR-1 films have been obtained which exhibit
crystalline structure with the molecules deposited in parallel polar orientation perpendicular to the substrate and regular
head to tail stacking when the electric field applied larger than 0.59 MV/m. This is understood to be result of the
formation of strong hydrogen bonding acting as the anchoring mechanism. In addition, it is shown that the refractive
index of the film is affected by the strength of the applied electric field.
AIC-2018-AMOS-673: ELASTIC BEHAVIOR OF CONNECTION SYSTEM WITH THE ADDITION OF WOODEN CLAMP ON
BAMBOO TRUSS STRUCTURE
Corresponding Author: ASTUTI MASDAR
Co-Authors: NOVIARTI
Sekolah Tinggi Teknologi Payakumbuh
Abstract: The elastic behavior is very dependent on the type of material used, and this is indicated by the elastic value
of the material which varies between material one and the other. Furthermore with the connection, which is a
connectivity system between structural elements which will certainly have different elastic properties according to the
material. Especially if the connection interacts with several types of material at once, it will certainly give different
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elastic properties of the connection. In this paper presented the elastic behavior of the bamboo connection system with
the addition of wooden clamps under quasi static load. Quasi static testing was carried out at a connection with a 45o
rod angle with 2 variations of load, which is 0.45Pprop and a second loading of 0.7Pprop, respectively. The test results
show that the load repetition in quasi static testing can reduce the connection stiffness by 2.45% and 23.26%,
respectively. It can be concluded that there is a decrease in the stiffness of the bamboo truss connection system with
quasi static loading. This happens probably due to the load that continues continuously even though it is still below the
proportional load limit can reduce the stiffness of the connection.
AIC-2018-AMOS-674: REBRANDING OF MALAYSIAN STREET MARKETS: ISSUES AND CHALLENGES

Corresponding Author: NUR ATIQAH ROCHIN DEMONG
Co-Authors: NUR ATIQAH ROCHIN DEMONG
Universiti Teknologi MARA
Abstract: Street market, including night and farmers’ market, is considered as a less formalized economic activity. Its
existence is part of the coping strategies in communities caught by the domestic response to changes in the global
economy. While it is considered as the bottom of the retail pyramid, studies on street markets have found quite a
subtantial number of advantages that strengthen the human and social interactions. Low prices and possibility to find
deals, and a melting pot for people’s diversity and culture have become the street market essence. However, the
liberation of sub-scale retail sector has somehow affected the consumers acceptance of the market. Therefore, it raises
the question on how can the street markets regain its competitive advantage and survive in the industry, given the
intense competition from the retailers? In this paper, a case study was conducted to gather insights from stakeholders on
the issues and challenges of rebranding street markets. Findings of the interviews with the respective local council, and
street market sellers and buyers reveal price unstandardization, service quality, product preference, infrastructure,
convenience and accessibility and sellers’ resistance to change are the key issues. We believe the findings could steer
more research agenda that focus on the rebranding of the street markets for improving the socio- economic activities
and contributions.
AIC-2018-AMOS-680: THE INFLUENCE OF FIBER LENGTH AND CONCENTRATION ON THE THERMAL PROPERTIES OF
BASALT FIBER REINFORCED INTUMESCENT
Corresponding Author: MUHAMMAD YASIR
Co-Authors: MUHAMMAD YASIR, FAIZ AHMAD, PUTERI SRI MELOR, SAMI ULLAH, MUHAMMAD ALI
Universiti Teknologi PETRONAS
Abstract: The effect of different length and concentration of basalt fibers have been studied in this research which
effects the thermal properties of intumescent coating. The investigated intumescent coating formulations, containing
ammonium polyphosphate (APP), melamine (MEL), boric acid (BA), expandable graphite (EG), epoxy resin (NPEL-
128) and polyamide amine hardener (H-2310) were reinforced with 0-1 wt.% of basalt fibers of each 6 mm and 12 mm.
The effects of the basalt fiber’s length on the char expansion and thermal stability of the intumescent coating, as well as
on the char morphology and composition were studied. The char expansion was analyzed using a Carbolite furnace.
Field emission scanning electron microscopy (FESEM) and Thermal stability test were carried out using
thermogravimetric analysis (TGA). Furthermore, the morphological study confirmed that long fibers (3 mm) of BF
form a network which protects the underlying steel substrate at elevated temperature in the event of fire. Elemental
analysis showed that ICF-B1-12 has enhanced carbon content of 63.1% in the residual char. Thermogravimetric
analysis results showed that BF reinforced formulations; ICF-B1-12 has 34% of residual weight at 800 oC which is
more thermally stable among all formulations.
AIC-2018-AMOS-682: AN ASSESSMENT ON RURAL TOURISM IN MALAYSIA: REVIVING NEW VILLAGES DEVELOPMENT

AND SUSTAINABILITY
Corresponding Author: CHOOI YI WEI
Co-Authors: PROF. DR. CHOONG CHEE KEONG, LIEW FENG MEI, CHIN LAI KWAN, HOON HUI, LIM CHONG HENG
UNIVERSITI TUNKU ABDUL RAHMAN
Abstract: Over the last decade, rural development has regained the interest of governments to be included in the
mainstream of national development. Rural tourism has been identified as a driver of sustainable development to new
villages (NVs) in Malaysia. Government has taken initiatives to revive the sustainability of NVs and to heighten their
tourism prospects. However, there are still many developing NVs which are under transition and under-developed.
Thus, this study aims to examine the current conditions and the challenges faced by developed and developing NVs in
Malaysia. This study employs quantitative approach to analyse the SWOT conditions in the NVs by distributing
questionnaire surveys to selected NVs communities. The results of SWOT analysis have shown that there are significant
differences between developed NVs and developing NVs. The developed NVs offer more strengths and opportunities,
but also at the same time, facing more weaknesses and threats. The research findings are expected to provide supporting
evidences to the policymakers when designing policies to improve the economies and sustainability of NVs.
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AIC-2018-AMOS-687: DOES NETWORKING HELP START-UP IN GETTING ACCESS TO SUPPORTS? THE MODERATING
ROLE OF WORKING EXPERIENCE AND START-UP EXPERIENCE
Corresponding Author: DAISY MUI HUNG KEE
Co-Authors: SABAI KHIN; THERESA C.F. HO
Abstract: It has been proven from resource-based view that start-up entrepreneurs need access to various resources and
support from various supporting bodies. However, many nascent entrepreneurs in many countries still lack either
awareness or access to considerable support. To address this issue, this study was conducted with the first objective to
empirically test one of the major, under-researched factors in start-up studies networking as a crucial contributor in
getting access to start-up supports in terms of technology, marketing, finance and soft services from governmental and
non-government agencies in the context of Malaysian start-up. The second objective of this study is to examine whether
start-up entrepreneurs’ working experience and start-up experience moderate the impact of networking on access to
supports. This study employed structural equation modelling from partial least square approach for analysing responses
from 500 start-up firms in Malaysia. Based on interesting findings, this study provides valuable theoretical and practical
implications, while offering a new research direction towards developing an extended theory of social capital by linking
networking to an important start-up ecosystem factor- start-up supports.
AIC-2018-AMOS-714: AN EMPIRICAL ANALYSIS ON CONTAINER VESSELS ENLARGEMENT: EXPLORING CAUSAL

FACTORS FROM THE PERSPECTIVE OF MALAYSIAN MARITIME TRADE SYSTEM
Corresponding Author: MASHA MENHAT
Co-Authors: JAGAN JEEVAN, DIANA ANUAR
Abstract: The capacity of container carrier has been evolved since 1956 from 500 TEUs until more than 21,000 TEUs
via Ultra Large Container Ship (ULCS). Large vessels benefited the customers from the perspectives economies of
scale at sea, but terminal operators and seaport authorities are pushed into potential diseconomies of scale because they
must make significant investments such as equipment and nautical accessibility. To react with the current situation, a
research was carried out to investigate the main factors that contribute to the containership size enlargement which
become a significant parameter for seaport competitiveness. Self-administrated and online survey has been conducted at
3 main seaports including Port Klang Authority, West Port Malaysia and Port of Tanjung Pelepas which consisting of
37 participants. To achieve main objectives of this paper, Exploratory Factors Analysis (EFA) has been employed. The
outcome shows that factors that causing vessels enlargement in Malaysian maritime system are including shipping
operations, seaport and shipping integrations, cost effectiveness and technological advancement.
AIC-2018-AMOS-728: CONTROL OF ROOT KNOT NEMATODE DISEASE IN TOMATO BASED ON SUSTAINABLE

AGRICULTURE WITH RIZOSPHERE BACTERIA
Corresponding Author: RIKA ALFIANNY
INSTITUT TEKNOLOGI BANDUNG
Abstract: Root Knot Nematode (RKN) caused by Meloidogyne spp. can decrease tomato productivity in Indonesia up
to 46,2%. Currently nematode control is focused on biological control that supports sustainable agriculture. The use of
rhizosphere bacteria is one of alternative in controlling Meloidogyne spp., whethere direct (antagonist) or indirect
mechanism through the induction of resistance. The aims of this study was to obtain an effective of local rhizosphere
bacteria that can induce tomato plants to control Meloidogyne spp.and its effect on growth and yield on tomato plants.
The method used exploration, isolation, selection and experiments laboratory scale. The results exploration of the five
regions of the tomato plants centers obtained 189 isolates and laboratory scale selection results obtained by 18
candidates bacteria that showed the best growth potential and antagonists. The results of the compatibility test obtained
9 consortium isolates which were then used as treatments in field trials. The results of the study in the field showed that
consortium isolates P7 (LM24+CK212), P52 (LM38+CN26+CK27+CK212) only had the potential to suppress
Meloidogyne spp. and consortium isolatMeloidogyne spp. also showed the highest growth and yield of tomatoes es P40
((LM24+CN26) only provide good tomato growth, whereas consortium isolates P31 (LM24+CN26+CK27) in addition
to potentially suppressing Meloidogyne spp. also showed the highest growth and yield of tomatoes.
AIC-2018-AMOS-734: ADSORPTION OF ANIONIC SODIUM DODECYL SULFATE SURFACTANT ON LOCAL SAND AND
KAOLINITE SURFACES: THE PROSPECT OF ALKALINE AND SALINITY
Corresponding Author: TENGKU AMRAN TENGKU MOHD
Co-Authors: MOHD ZAIDI JAAFAR
Abstract: Chemical losses in surfactant flooding has become an issue which could substantially degrade the efficiency
of the process. This study aims to analyze the prospect of alkaline in minimizing surfactant adsorption. Static adsorption
tests were conducted to investigate the adsorption of anionic sodium dodecyl sulfate (SDS) surfactant on local sand and
kaolinite surfaces. Alkaline (sodium carbonate) ranging from 1wt% to 3wt% were added into the surfactant formulation
with local sand or kaolinite at fixed volume to mass ratio of 5:1. Brine (sodium chloride) concentrations were varied
from 1wt% to 3wt%. Static adsorption test was conducted by shaking the suspension for 24 hours and then centrifuged
to effectively separate the solid and supernatant. The kinetics of surfactant adsorption was also analysed by taking the
suspension samples for centrifuging at every 30 minutes during the shaking process. The supernatant sample was
collected for UV-Vis spectrometer test to analyze the concentration after adsorption. UV-Vis analysis for SDS were
conducted as proposed by Zerbe et al. (2000). Adsorption kinetics of SDS surfactant showed a nonlinear increase in the
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amount of adsorption followed by a plateau to indicate equilibrium. Adsorption on the kaolinite was found higher than
the local sand. SDS with negative ions tends to have repulsion with the surface ions (negatively charged) leading to low
adsorption. However, increase in SDS concentration resulted in increase of adsorption on both local sand and kaolinite
until reaching its micelle concentration. The increase in brine concentration also led to higher SDS adsorption capacity.
Alkaline addition has potentially reduced the adsorption by altering the magnitude of surface charge density of quartz
sand and kaolinite, resulting in higher repulsion. The outcomes provide new prospect of alkaline in minimizing the
adsorption of anionic SDS surfactant on local sand and kaolinite surfaces, which have potential contribution in
Alkaline-Surfactant (AS) flooding.
AIC-2018-AMOS-743: THE DIVERSITY OF BASIDIOMYCETES FUNGI THAT HAVE THE POTENTIAL AS A SOURCE OF
NUTRICEUTICAL TO BE DEVELOPED IN THE CONCEPT OF INTEGRATED FOREST MANAGEMENT
Corresponding Author: MUSTIKA DEWI
Co-Authors: MUSTIKA DEWI, I NYOMAN PUGEG ARYANTHA, MAMAT KANDAR
Abstract: AbstractBasidiomycetes fungi found in Indonesia have a very high diversity, but so far they have not been
explored. Basidiomycetes fungi development is an alternative as a natural nutriceutical source, especially beta glucan
and lovastatin compounds. These compounds can be used in the pharmaceutical and food fields. This study aims to
obtain Basidiomycetes fungi isolates which have the potential as nutriceutical sources. As a first step in the study,
exploration and identification of fungi successfully isolated on culture media was carried out. The results showed that
fungi were identified based on sequencing results, namely Pleurotus ostreatus, Xylaria, Ganoderma cf, resinaceum,
Lentinula edodes, Vanderbylia fraxinea, Auricularia delicate, Pleurotus giganteus, Auricularia sp., dan Tricholoma
giganteum. Selected fungi that have the potential as a nutriceutical source will be tested further to determine the content
of lovastatin and beta glucan.
AIC-2018-AMOS-786: TESTING ON ACTUAL USE AND USER SATISFACTION ENTERPRISE RESOURCE PLANNING ON
BANKING COMPANIES IN WEST SUMATERA
Corresponding Author: DANDES RIFA
Co-Authors: DANDES RIFA
Universitas Bung Hatta
Abstract: This study aims to examine the level of actual use and satisfaction of ERP users in banking companies in the
West Sumatra region. The analysis was carried out by examining the effect of system quality, information quality and
service quality on the level of real use and satisfaction of ERP users in banking companies in West Sumatra. Data
acquisition was carried out by survey techniques through questionnaires to 140 employees from 4 government banks in
West Sumatra (ERP users). A total of 89 data can be processed in this study. Multiple regression statistical tests are
used to test hypotheses. Regression test results on model I indicate that there is no influence on the quality of
information systems, information quality and service quality at the level of real use of Enterprise Resource Planning.
While the test results in model II show that there is an influence of the quality of the information system, information
quality and service quality on the satisfaction of users of Company Resource Planning.
AIC-2018-AMOS-798: THE CRITICAL SUCCESS FACTORS FOR THE TECHNOLOGY TRANSFER IN THE KLANG VALLEY
MASS RAPID TRANSIT PROJECT
Corresponding Author: ABDUL RAHMAN HAMDAN
Co-Authors: ABDUL RAHMAN HAMDAN*, MOHAMAD SYAZLI FATHI, ZAINAI MOHAMED
University Teknologi Malaysia
Abstract: The Klang Valley Mass Rapid Transit (KVMRT) Project is the most massive infrastructure project in
Malaysia’s history. The development of the KVMRT project requires not just local resources but as well as the
involvement of foreign expertise. The government in recognising the need to reduce the dependence on foreign
expertise in the local rail industry has introduced several measures for technology transfer in the KVMRT Project. The
purpose of this paper is to review and identify the critical success factors in the technology transfer program in the
KVMRT project. Key personnel directly involved in the planning and implementation of the technology transfer
program in the MRT project were interviewed. A qualitative analysis using NVIVO 12 was done based on the findings
from the interviews. Nine key success factors have been identified based on the study which are; recipient’s
characteristics, provider’s characteristics, communication channel, coordination and monitoring, transfer environment,
government’s policy, learning environment, mode of transfer and planning of transfer. Findings show that even though
the program is well coordinated, the initial plan is one of the critical factors that need to be improved. Proper
measurement also needs to be established to measure the effectiveness of the technology transfer program.
AIC-2018-AMOS-813: POTENTIAL OF HORTON PLAINS NATIONAL PARK AS GEO TOURISM DESTINATION: INVENTORY
& EVALUATION
Corresponding Author: DEEPANI EDIRISOORIYA MENIKE
Co-Authors: WJERATHNE, K.B.P.C.A
Sabaragamuwa University of Sri Lanka
Abstract: Horton Plain is the highest plateau in Sri Lanka with an elevation ranging between 1800m and 2300m. It is
situated in the Central Highland of the country which covered 3162 hectares. The main objective of this study is the
attempt to identify Geo Tourism potential and in the Horton Plain National Park. Data collected for this study are from
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both secondary and primary sources. Secondary data collected through literature, research articles, maps, books, and
magazine. The primary data collected from field observation, interview and questionnaires. The Geo tourism potential
was evaluated using an assessment methodology with mathematical formulas. Scientific values, additional values and
vulnerability were used for the assessment. As a result, Horton plain National Park was identified Geo tourism potential
to be based on the final results of the evaluation, it can be concluded that the area of Horton plain National Park
possesses high scientific value (ScV 56.48%), moderate additional values (AdV 38.25%) and a high level of
vulnerability. Finally, can be concluded study area has great geo diversity which makes it attractive for various types of
tourism, including geo-tourism. Therefore study area can be developed as geo tourism destination by facilitating proper
geo tourism infrastructure and services under versatile policy guidelines.
AIC-2018-AMOS-814: A STUDY TO IDENTIFY CAUSES AND EFFECTS OF COASTAL EROSION IN CALIDO BEACH OF SRI
LANKA
Corresponding Author: ANURADHA WIJERATHNE
Co-Authors: EDIRISOORIYA MENIKE, K.V.D
Abstract: The Calido beach, which faces a massive coastal erosion at present, was a popular tourists hotspot in Sri
Lanka. This study was made an effort to identify the causes behind this erosion, its’ possible impacts to the localities
and tourism industry, analysis the intensity of erosion and identify possible management strategies against the coastal
erosion in Calido beach. Field observations carried out to assess the loss of coastline while Google Earth images used to
analyze the intensity of erosion. Randomly selected 100 residents and 60 tourists were used to collect primary data
through two different questionnaire surveys to assess the causes and impacts of erosion. Due to the widen of the estuary
of river Kalu in 2017, the erosin of the beach has been aggravated, resulting the loss of 1Km stretch of the beach with
its biodiversity. This causes severe damages, since the sea water is mixing with the river. Kalutara Bodhiya, Kalutara
bridge and railway station are located close to the estuary, are under threat. And also, the erosion has made a breakdown
of tourism industry and therefore the economy of localities. Constructing T shaped water breaks from the shore to the
sea in order to deposit sand along the beach was the major suggestion to minimize this problem.
AIC-2018-AMOS-833: VALIDATING THE DEVELOPMENT OF INSTRUMENT FOR MEAS

Corresponding Author: SUHAILA HARON
Co-Authors: AINI SUZANA ARIFIN, DURRISHAH IDRUS
Perdana Centre
Abstract: Measuring and evaluating nurses’ performance are vital to identify areas for improvement and ensuring
sustainability of current practices. This study attempts to examine the content validity of the nurses’ performance scale.
It is also aimed to achieve acceptable criteria for content validity of this instrument and to report the process. First,
construct and content domain of nurses’ performance were identified followed by items generation and instrument
formation. Next, assessments of content validity were performed based on content validity Index (CVI), Inter-rater
agreement percentage (IRA%) and modified Kappa statistic. Two level of judgement were performed using the lay
expert panel and research expert panel. Criteria were established based on these indices as basis for item reduction
process. Pilot study were done on 50 respondents to assess the internal consistency using Cronbach’s alpha value of
finalized NPQ instrument. Developmental stage of instrument has yield 71 items to measure four dimensions of nurses’
performance. Assessment of content validity based on lay and research expert judgement resulting in elimination of 24
items (33.3%). Computed modified Kappa statistic further supplemented that the remaining 44 items as excellent’. As
for conclusion, this study demonstrated objective and systematic processes in assessing content validity of nurses’
performance scale.
AIC-2018-AMOS-844: FUNCTIONAL PROPERTIES OF DUAL MODIFIED WHITE CORN STARCH

Corresponding Author: RIJANTI RAHAJU MAULANI
Co-Authors: ASEP HIDAYAT; UJANG DINAR HUSYARI
Abstract: Dual-modified of white corn starch using hydroxypropylation and cross-linking methods were carried out to
overcome the lack of native white corn starches properties in food processing application. Modifications can improve
specific functional properties which not found in native starch. The objective of the research was to study functional
properties of dual-modified two varieties of white corn starch, namely Anoman and Pulut. Modifications of white corn
starch used two treatment factors, namely hydroxypropylation reaction at two levels of propylene oxide concentration
(8% and 10%) followed by crosslinking reactions on two combinations of STMP phosphate compounds and STPP
(ratio 1%:4% and 2%:5%). The results showed that the dual modification can improve the functional properties of white
corn starch Anoman dan Pulut variety compared with its native. Solubility of modified white corn starch Anoman
variety in the range of 3.68% - 8.59%, while for the Pulut variety in the range of 0.56% - 2.12%. Water absorption
capacity of Anoman varieties in the range of 82.97% - 97.73%, while for Pulut varieties in the range of 112.2% -
121.32%. The clarity of paste of white corn starch modified Anoman variety in the range of 6.08% Tλ650 -
7.75% T λ650, while for Pulut variety in the range of 5.01% T - 8.08% T. The freeze thaw stability of modified
white corn starch Anoman variety in the range of 11.40% - 33.83%, while for the Pulut variety in the range of 0.00% -
0.93%. The freeze thaw stability of modified white corn starch Anoman variety in the range of 11.40% - 33.83%, while
for the Pulut variety in the range of 0.00% - 0.93%. And the swelling volume of modified white corn starch Anoman
variety in the range of 28.00% - 33.00%, while for the Pulut variety in the range of 35.50% - 52.50%.
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AIC-2018-AMOS-852: HEAT TRANSFER MODEL FOR STEAM BURN INJURY AMONG FIRE FIGHTER
Corresponding Author: ZAINA NORHALLIS ZAINOL
Co-Authors: MASINE MD TAP, HASLINDA MOHAMED KAMAR, NAZRI KAMSAH
Abstract: Burn injury in the most common incident that could happen among fire fighters. Steam burn injury will
become more severe in wet condition which moisture is absorbed in the personal protective clothing. This study is to
develop heat transfer model using bioheat equation and finite element method to predict the formation steam burn injury
for fire fighters. The bioheat equation is used to predict skin temperature with consideration metabolic heat generation
and blood profusion. In the model there are two conditions is considered; dry condition and wet condition. The subject
will start to feel pain faster in wet material than dry. It is found that first degree burn for the wet condition occur sooner
at t=9.5second than in dry condition occurred at t=25second. The highest skin temperature value for the dry condition is
46 degC only which is lower than the wet condition is 56 degC. In wet condition the skin temperature increased 10
degC. This shows that the presence of moisture is compromised and alters the material thermophysical properties
becoming leading to formation steam burn injury among firefighters.
AIC-2018-AMOS-859: INFLUENCE OF IDEOLOGICAL AND NEUROLOGICAL FACTORS ON ETHICAL LEADERSHIP

BEHAVIOR: AN EVIDENCE FROM PAKISTAN
Corresponding Author: NUZHAT SHAMIM
Co-Authors: SHAZIA HASSAN AND AHTESHAM ALI RAJA
National Defense University
Abstract: Abstract Based on the gap identified in the literature review on the said topic, the present study was first of
its kind in Pakistan to measure the influence of Ideological and Neurological factors on Ethical Leadership behavior of
heads of departments. The two theories of moral self and ethical positioning were used to measure the ideological and
neurological influences on the ethical behavior of leaders.The research design is descriptive, none contrived and based
on one industry design to measure the relationship of cognitive/ideological and neurological aspects of moral self to
predict the leadership behavior based on brain’s Default Mode Network (bDMN). For the measurement of (bDMN), a
neurological test EEG was proposed to be calculated and LORETA software to be used to interpret the brain activities
along with hemispheric asymmetry and connectivity. To cover the ethical position theory, two different Likert scales
were used in the study one is called Ethical Position Questionnaire (EPQ) with 20 items to be filled by leaders for
ethical ideology and 2nd will be to measure ethical leadership 10 items to be filled by Peers and subordinates.The
findings revealed that ethical positioning of leaders has a positive relationship with the performance of the organization.
The contingent style of leadership is the degree to which leader facilitates other to get rewarded and emphasis what
leader is being expected from them, have positive correlation and regression with the performance of the organization.
The laissez-faire has the moderate relationship with the ethical style of leadership but the idealized influence of leaders
has no significant relation with the ethical leadership style. In future, this research can be replicated or scaled up to
cover the brain function of the leaders which influences self and leader style which will help to identify the neurological
concerns in the leadership style.
AIC-2018-AMOS-869: COMPRESSIVE STRENGTH AND FLEXURAL STRENGTH OF RECYCLED CONCRETE AS COARSE

AGGREGATES
Corresponding Author: NOUF ALSABBAGH
Co-Authors:
Kuwait University
Abstract: The construction industry worldwide is one of the most demanding industries with regards to resources. Not
only does it consume large amounts of materials, but it also produces large amounts of construction and demolition
wastes. Kuwait is of no exception and due to its scarcity of land and increase of environmental awareness over the past
decades, it has joined the world’s effort to reduce the amounts of wastes sent to landfills through recycling. One of the
most effective methods to achieve this is through implementing the use of recycled aggregates in Portland Cement
concrete mixes. In this research, an experimental program was developed to design three different types of 30 MPa
concrete mixes by partially replacing virgin aggregates with recycled aggregates at different percentages of 100%, 50%
and 0%. A fourth mix of 0% recycled aggregates and controlled slump was also used for comparison reasons. Samples
were cast and tested from each mix, at different ages, for workability, density, compressive strength and flexural
strength. The results showed that although the presence of recycled aggregates slightly affected the workability and
compressive strength, good quality concrete may still be produced. Results of the flexural strength were also compared
to the ACI code requirements.
AIC-2018-AMOS-880: A COMPARATIVE STUDY ON THE FIDUCIARY ACCOUNTABILITY OF DIRECTORS ENSURING

SUSTAINABLE BUSINESS GROWTH IN PUBLIC LISTED COMPANIES AND SMES
Corresponding Author: LAKSHMI GANDHAN PILLAI
Co-Authors: DAISY MUI HUNG KEE
Universiti Sains Malaysa
Abstract: Several studies are made on innovation, marketing orientation, social media and decision made in the black-
box. However, countries such as England, Singapore and quite recently Malaysia legislated company law for a proper
governance of the company and laws passed now make directors are more accountable of their fiduciary functions
toward the company. Such law legislated is due to numerous court cases tried on breach of fiduciary and there are
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circumstances where corporation were liquidated. To date there is an inadequate study on the fiduciary accountability of
directors or the Board of Directors (BOD) towards innovation and sustainable business growth. Despite innovation and
sustainable business growth, directors are accountable for their actions such as approving expenditure on innovation
which result in low profit. However, there are studies on the “black box” in which decisions are made and. The
aforesaid study lacks in one particular area, that is, fiduciary accountability of directors, which go beyond the decision-
making process and its implementation. Since Malaysia Parliament passed the Companies Act 2016 which comes into
effect in 2017, fiduciary duty is included in the Act. This study will look into the innovation and sustainable business
growth and how the fiduciary accountability of directors moots innovation technologically, encouraging innovative
knowledge through social-media among the employees, product innovation to meet customers’ needs and, of course,
business sustainable growth. In order to have more reliability of the aforesaid a comparative study is made between one
of public listed companies and SMEs. A final note, the present study on would trigger academic vigor in future because
new concept of “fiduciary accountability” which is introduced in this literature.
AIC-2018-AMOS-892: THE STRATEGIC IMPORTANCE OF ENTERPRISE RESOURCE PL...

Corresponding Author: RENUKA HERATH
Co-Authors: SHANIKA WIJENAYAKE
University of Kelaniya
Abstract: Purpose: Enterprise Resources Planning Systems (ERP) are implemented in organizations to optimize the
supply chain with a broad objective of improving the overall performance. Yet, it is observed that many organizations
have not achieved the desired level of performance through this strategic move. Literature suggest that the
implementation barriers can be a main reason for this. Hence the problem centered in this study is to identify the
success factors and challenges of ERP systems implementation in the FMCG industry in Sri Lanka.Methodology: This
study uses the case study approach where four companies in the FMCG industry who has implemented ERP was
studied. Semi-structured interviews were conducted by an interviewer who has experience in ERP implementation and
evaluation frameworks.Findings: Cases revealed some important success factors of ERP implementation and the
practical challenges faced. Success factors included the technological knowhow, high management commitment, lesser
government regulations, and experience of the process re-engineering. Challenges included investment in resources,
information management, changing the organization culture to the best practices of the system, lack of the user training
and limitation of the proper consultancy services.Research Implications: Findings of the study can be used as a
framework to understand the ERP implementation success factors and the potential challenges faced by organizations in
the FMCG industry.
AIC-2018-AMOS-901: GREEN PURCHASING: CAPABILITIES, PRACTICES AND EFFECTS ON FIRMS’ TRIPLE BOTTOM
LINE PERFORMANCE
Corresponding Author: MEOW YEE FOO
Co-Authors: KANAGI KANAPATHY, SUHAIZA ZAILANI, MOHD RIZAIMY SHAHARUDIN
UTAR
Abstract: Sustainability and the concept of environmental concern have become a mainstream matter triggering firms
to utilise green opportunities in their supply chain strategy. However, many firms have concentrated sustainability
efforts only in their internal operations. They have disregarded the need to scrutinize the sustainability practices of their
supply base, by developing the internal green purchasing capabilities and by embracing green purchasing practices for
firm sustainability. One of concern for most firms is what green capabilities do the firms need to be equipped with in
order to implement green purchasing practices. Using 163 Malaysian manufacturing firms and PLS technique was used
to empirically test the hypotheses. The findings indicate that there is a significant positive effect of green
manufacturing, integration, intra-organisational and financial capabilities towards green purchasing practices. The study
also revealed that green purchasing practices have a significant positive effect on the firms’ triple bottom line
performance.
AIC-2018-AMOS-943: THE POSITION OF STAKEHOLDERS INVOLVED IN THE COLLABORATION OF THE TOURISM

DESTINATION GOVERNANCE IN PANGANDARAN, WEST JAVA - INDONESIA
Corresponding Author: HERU PUTRO
Co-Authors: ALHILAL FURQON, ASTRI BRILLIYANTI
Institute of Technology Bandung
Abstract: Pangandaran is one of the tourist destinations in Indonesia which has developed and has fairly strategic
potential to encourage the regional and state economy. The rapid development of tourism in Pangandaran turned out to
cause various problems. This is due to the lack of synergy among the roles of stakeholders involved in Pangandaran
tourism management. In 2010, the Destination Management Organization (DMO) concept was implemented as an effort
to improve the tourism destination governance in Pangandaran. This concept emphasizes the form of collaboration
among stakeholders from community groups, the private sectors, and the government. The collaboration is led by the
destination management organization (DMO) which serves as mediator, facilitator, and coordinator among the three
stakeholder groups. This research is conducted in Pangandaran Village using mixed method which combines
quantitative and qualitative research methods aimed to analyze the stakeholders who are involved in tourism destination
governance in Pangandaran based on the DMO concept. From the results of the study, it is found that there are ten
stakeholders who have high involvement on the tourism destination governance in Pangandaran. All of them have high
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level of interest and power, but there is one stakeholder who has high interest but low power in DMO-based tourism
destination governance collaboration.
AIC-2018-AMOS-947: MEASURING INDIVIDUAL JOB PERFORMANCE OF PROJECT MANAGERS USING FUZZY

EXTENDED ANALYTIC METHOD
Corresponding Author: PHONG THANH NGUYEN
Co-Authors:
Ho Chi Minh City Open University (HCMCOU)
Abstract: In addition to modern and advanced technology, the success of any project depends on the basic human
philosophy of finding the right person, making the right delivery, and delivering at the right time. Therefore, project
managers play a significant role in the success of the project. Moreover, the ability to carry out personal tasks
effectively, the ability to organize and run the project team as well as the knowledge, experience, and art of leadership
of the project managers have a particular impact to the achievement of the objectives of the project.
Therefore, this study presents vital factors in measuring the performance of project managers. Data was collected
through group interviews with experienced experts based on fuzzy extended analytic method (FEAM). Results show
that there are three most important factors in measuring the performance of project managers: (1) Ability to learn and
improve the knowledge and skills; (2) Ability to build good relationships with project stakeholders; and (3) Ability to
perform work in accordance with project procedures and accept to work overtime.
AIC-2018-AMOS-959: USER INFLUENCE ON KNOWLEDGE GRID MODEL AMONG BIG DATA COMMUNITY TO PROMOTE
KNOWLEDGE SHARING
Corresponding Author: SARA HOSSEINIOUN
Co-Authors: RUSLI ABDULLAH,MARZANAH JABAR AND YUSMADI YAH JUSOH
University Putra Malaysia
Abstract: The significance of big data has benefited various organizations to improve their decision making, services
and, productivity, while knowledge grid provides the platform to effectively capture, share, publish and manage
knowledge resources to answer the questions from masses of data. However, the user’s role in these process and it
influences still unclear. Therefore, this paper aimed to analyses the users impact in knowledge grid components in big
data community. In this way, the research narrows the big data community members to data scientists who are able to
make the structure for large quantities of formless data. This study flows the user’s roles from the human layer of
knowledge grid to the other layers and combined it findings with user’s expectation of suitable model to promote
knowledge sharing to clear the community member’s roles from the first step of designing a knowledge grid model till
the facilitating knowledge sharing.
AIC-2018-AMOS-1002: CORRELATION BETWEEN THE TOTAL PHENOLIC, TOTAL FLAVONOID AND ANTIOXIDANT
CONTENT OF PHALERIA MACROCARPA EXTRACT
Corresponding Author: YEE PENG LIM
Co-Authors: YEE PENG LIM, SOOK FUN PANG, MASHITAH M YUSOFF, JOLIUS GIMBUN
Universiti Malaysia Pahang
Abstract: Phaleria macrocarpa (ver. name: Mahkota dewa) is a medicinal plant indigenous to Papua island, Indonesia
that is often used in traditional medicine owing to its phenolic and flavonoid content. The aforementioned bioactive
compounds must be extracted from the plant material before they can be routinely used. Limited study in the literature
concerning the correlation between the total phenolic content (TPC), total flavonoid content (TFC) and antioxidant
activity (DPPH-RSA) of Phaleria macrocarpa fruits extracts, thus this is the aim of the current work. This paper
presents the effect of temperature and extraction time on the yield of the total phenolic content (TPC), total flavonoid
content (TFC) and antioxidant activity (DPPH-RSA) of Phaleria macrocarpa fruits extracts. The TPC and TFC in the
plant extracts was analysed using Singleton’s method and aluminium chloride colorimetric assay, respectively.
Meanwhile, a DPPH assay was used to determine the antioxidant activity. The optimum extraction condition was
achieved at 80 ºC and 60 min which yielded 69.5 mg QE/ g DW, 183.2 mg GA/ g DW and 171. 8 mg BHA / g
DW, respectively. Pearson correlation coefficients analysis shows excellent correlation with R2 > 0.91 between the
TPC, TFC and antioxidant activities. The method outlined in this work may provide a useful guide to optimize the
polyphenol extraction from Phaleria macrocarpa fruit.
AIC-2018-AMOS-1033: MANAGEMENT BY EXCEPTION SURVEILLANCE DATA FOR WELL MANAGEMENT: TO MAXIMIZE

OIL PRODUCTION
Corresponding Author: MOHD HILMI HASAN
Co-Authors: AZLINDA ABDUL MALIK, AHMAD NAZEER AZHAR, MAZUIN JASAMAI
Universiti Teknologi PETRONAS
Abstract: Current economic realities has pushed oil and gas company to produce more with less. The ever-increasing
amount of data available to surveillance engineers has caused engineers to spend more time gathering, analyzing them
manually which is definitely a daunting exercise and inefficient. The time-consuming process of analyzing surveillance
data of a well with unexpected well shut-in time is able cause a huge loss in a production operation. By leveraging on
data-driven surveillance by adopting the principle of management by exception (MBE), the project tries to minimize the
manual interaction between data and engineers. The project will be focusing on analyzing the surveillance data from 26
wells of 3 different fields located in North Sea and the data that will be used in the study is the production data in terms
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of oil production rate (bbl/day), and the time (year) for each well with cross-checking the water cut and gas oil ratio.
The study will also focus on the surveillance data in the absence of reservoir characteristics. The objective of the study
which is to study the trends of production data available and also to design an anomaly detection model (with a certain
algorithm) that is able to identify any deviations in production trend. Anomaly detection will be done on when the well
be offline if the problem keep on persisting without immediate action from user. In order to meet the objectives, data
preparation process will be done before developing the anomaly detection model (with a certain algorithm). The trends
and analysis of the data will be done in both Microsoft Excel and Python software while the anomaly detection model
(with algorithm) will be developed by using Python software.
AIC-2018-AMOS-1039: NITRATE CONTAMINATION IN GROUNDWATER IN SUGARCANE FIELD, SUPHAN BURI

PROVINCE, THAILAND
Corresponding Author: SORRANAT RATCHAWANG
Co-Authors: ASSOC .PROF .SRILERT CHOTPANTARAT
Chulalongkorn University
Abstract: Due to the intensive agricultural activities, nitrate (NO3-) contamination is one of the problems for
groundwater resource protection in Thailand, well-known as an agricultural country. Nitrate has no taste and odorless in
water and can be detected by chemical test only. It was reported that Suphan Buri is considered as one of the provinces
with intensive agricultural areas, especially sugarcane fields. In this study, NO3- concentrations were measured in 8
groundwater wells located in sugarcane fields in this province. NO3- concentration in the area was from 2.39-68.19
mg/L with an average concentration of 30.49 mg/L and the median of 35.59 mg/L. According to the previous study of
Department of Groundwater Resources, NO3- was from 0.53-66 mg/L showing that the result from this study was
higher. There were two groundwater samples with NO3- concentration higher than the Thailand groundwater drinking
standard (45 mg/L), and only one samples was greater than WHO safety limit (50 mg/L). As a result, nitrate
contaminated groundwater is common in the area with intensive use of nitrogen fertilizers and agricultural activities.
People especially infants and babies living around the area has a chance to have health risks from nitrate by drinking
and using water from the wells.
AIC-2018-AMOS-1045: A NEW FRAMEWORK OF BLUE OCEAN STRATEGY FOR INNOVATION PERFORMANCE IN

MANUFACTURING SECTOR
Corresponding Author: MUHAMMAD SHAFIQ
Co-Authors: ROSMAINI TASMIN, MUHAMMAD IMRAN QURESHI, MEHWISH RASHID
Universti Tun Hussein Onn Malaysia
Abstract: Blue ocean strategy value innovates for both customers and organizations. This developed framework is
about those dimensions of BOS which enhance innovation performance. This is a quantitative study performed in the
Malaysian manufacturing sector. Data was collected from 331 organizations and Smart PLS was used to analyze the
data. The study highlights those factors which enhance innovation performance. This framework will serve a long way
to give a competitive edge to organizations.
AIC-2018-AMOS-1085: BUSINESS STRATEGY AND PERFORMANCE OF TRADITIONAL AND COMPLEMENTARY

MEDICINE (T&CM) INDUSTRY IN MALAYSIA
Corresponding Author: SA'ARI AHMAD
Co-Authors: NORAINI BT OTHMAN, SHAHIBUDIN ISHAK
UNIVERSITY UTARA MALAYSIA
Abstract: The review of small business literature conclude the lack of study on the Traditional and Complementary
Medicine (T&CM) in Malaysia. This article addressed the issue by examining the type of business strategy adopted by
the entrepreneurs and the performance of the Traditional and Complementary Medicine (T&CM) in Malaysia. Adopting
the stratified sampling method the data was collected from 150 respondents. The findings clearly indicate that the
business strategy adopted by the Traditional and Complementary Medicine (T&CM) entrepreneurs are specializing in
product type strategy, specializing in customer type strategy, growth strategy, differentiation strategy, low-cost strategy,
hold and maintain strategy.The performance of the companies in the industry improved annually, reflected by the
increased in the volume of sale and the number of employees.
AIC-2018-AMOS-1087: IMPACT OF INTERNATIONAL TRADE POLICIES AT INDONESIA MALAYSIA THAILAND GROWTH

TRIANGLE
Corresponding Author: SA'ARI AHMAD
Co-Authors: NORAINI BT OTHMAN, MOHD RASHDAN SALLEHUDDIN
UNIVERSITY UTARA MALAYSIA
Abstract: This article focus on the effectiveness of Malaysian government trade policies to assists the business
activities in the IMT-GT region. The study is aimed to examine the level of helpfulness of the tax policies by the
Malaysian government to assists the business activities in the region. Adopting the stratified sampling method the data
was collected from 300 respondents. The findings clearly indicate that investment tax allowance, export credit
refinancing , export credit insurance and reinvestment allowance are helpful to increase the business activities at the
IMT-GT region. The business performance of the repondents are increasing annually.
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AIC-2018-AMOS-1089: CONTRIBUTING FACTORS TOWARDS PROJECT ACHIEVEMENT: CASE STUDY OF UNIVERSITI
TEKNOLOGI MARA’S TRANSFORMATION PROJECTS
Corresponding Author: ARIFF MD AB MALIK
Co-Authors: ERNE SUZILA KASSIM, HANITAHAIZA HAIRUDDIN
Universiti Teknologi MARA
Abstract: Malaysian public universities are governed to develop strategies to spearhead academic and research
achievement in supporting the national agenda. Performance indicators were set, and projects are run to ensure the
achievement of outcomes successfully. Since these projects are massive and very challenging, managing them requires
a blend of multiple contexts involving matrix engagement, various leadership styles and diverse team members. Past
studies have argued on the importance of people, resources, time and cost for an effective project management. Hence,
using a case study of Universiti Teknologi MARA’s transformation projects, the aim of this study was to measure the
project achievement by examining the project leadership, project management practices, team engagement and
UePMO’s project monitoring system adoption. The work was based on a quantitative survey method on the project
teams and the data was analysed by using SmartPLS. It was found that project leadership, project management
practices, and system adoption play their roles as predictors to project achievement except project team engagement.
This study is important as managing projects requires close coordination and corporation from stakeholders. By
identifying the critical issues of project achievement, cases of project laggings could be minimised.
AIC-2018-AMOS-1128: HOW HIGH PERFORMANCE HRM PRACTICES AND MOTIVATION DRIVE THE JOB
PERFORMANCE OF MANUFACTURING OPERATORS
Corresponding Author: HEMALATHA SOMU
Co-Authors: AIZZAT MOHD NASURDIN , TAN CHENG LING
Abstract: AbstractPurpose: This paper aims to contribute to the growing body of strategic direction practitioners on
how to improve motivation and job performance for organizational success through high performance human resource
management practices specifically, training and development, performance appraisal and along with reward
system.Design/methodology/approach: The review of the literature on the past research based on a wide range of
evidence is connected from the overall business perspective.Findings: The key findings emerging from this proposed
model linking high performance human resource management practices appear to be the key variables when addressing
the issue of manufacturing operators’ motivation and job performance. In recent studies, the link between high
performance human resource management practices, motivation, and job performance has become closer and
intertwined. These links have prompted the adoption of more focused strategies to enhance job performance.Research
limitations/implications: The limitations of the study include the use empirical data and future research, and could
include multi-source data and a longitudinal research design.Practical implications: The paper provides strategic and
practical insights that can suggest how high performance human resource management practices (i.e. training and
development, performance appraisal and reward system) along with motivation factors that enhance job
performance.Originality/value: This paper is to present a proposed model linking high performance human resource
management practices and job performance with motivation as the moderator. A review of literature to support the
proposal linkage for manufacturing operator’s in Malaysia.
AIC-2018-AMOS-1156: INTELLIGENCE CREATION AND INTERNATIONALIZATION PROCESS OF SMALL HIGH-TECH
FIRMS
Corresponding Author: ZIZAH CHE SENIK
Co-Authors:
Universiti Kebangsaan Malaysia, UKM
Abstract: Relevant intelligence on foreign markets can substantially contribute to the pattern, breadth and depth of
firm’s internationalization. The objectives of the paper are two-folds, which are to identify the types of intelligence
creation and how they affect the internationalization process, and to develop a framework of the elements of
intelligence creation in the context of internationalization process of small high-tech firms (SHTFs). A qualitative
multi-case study approach was carried out to facilitate model building in this study. Integrating the lens of
internationalization process (pattern, pace, degree, and market selections), opportunity recognitions, and
internationalization intelligence, the study found two main types of intelligence creation pertinent to SHTFs
internationalization process. These include business and technology intelligence initiated by the founders’ own efforts
and capabilities serve as an enabler for SHTFs to internationalize through the born-global pattern. Business intelligence
contributes mainly to the recognition of markets opportunities, while technology intelligence highly facilitates the
development of products. Significantly, the two convergent intelligence supports overall internationalization process,
particularly market development of the SHTFs. The study contributes to the international entrepreneurship perspective
by enhancing the knowledge on intelligence creation that can be conceptualized as entrepreneurs structurating with
environments, they gain opportunities, influencing their decisions and actions for international ventures. The results
provide important implications to internationalization theory, managerial, and policy-makings.
AIC-2018-AMOS-1168: THE RELATIONSHIP BETWEEN OSTRACISM AND CYNICISM: PROPOSING A RESEARCH MODEL
Corresponding Author: TARIQ KHAN
Co-Authors: DR. AMIR GULZAR,
Fauji Foundation Islamabad Rawalpindi Campus
Abstract: Various employees had reported being left out at the workplace which might have reduced in-role
performance and adaptive performance or may enhance chances of counterproductive work behaviour. Managers
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working in different organizations need to comprehend the ostracism phenomenon and take remedial measures for the
betterment of the employees and the organization. Though Ostracism is not new as it traces back to times of Athens
history when the people were expelled from the city for certain time, yet a limited research has so far been conducted on
this phenomenon and a lot is yet to be explored. Few studies have been conducted recently on the negative and
psychological effects of ostracism, ostracizing others or being ostracized, however, the effects on job performance and
possible moderating effects of leadership and perceived organizational support need to be explored further. Moreover,
mediating role of cynicism (negative attitudes& feelings of employees against organization) has not yet been studied.
The study has proposed a research model to investigate the relationship between workplace ostracism and
organizational cynicism and their impact in the service sector. Job outcomes i.e. job or task performance (in-role),
adaptive performance (innovation or new ideas) and counterproductive work behaviour may be studied as dependent
variables, whereas the mediating effect of organizational cynicism on the relationship of WOS with job outcomes and
the moderating effect of perceived organizational support (POS) and leader-member exchange (LMX) need to be
studied. The proposed research model can best be tested in service industry.
AIC-2018-AMOS-1171: PROMOTING SUSTAINABLE COFFEE PRODUCTION IN RURAL AREA OF TENING VILLAGE

Corresponding Author: YUN ARIFATUL FATIMAH
Co-Authors: ANDI WIDIYANTO, BAMBANG PUJIARTO
Universitas Muhammadiyah Magelang
Abstract: The Temanggung Regency Government has declared coffee as one of the superior region’s products that
have contributed 21% of Gross Domestic Product. However, most of the sales are carried out by involving middlemen
in the form of raw coffee beans (rice coffee) which is worth less than grounded coffee products. Traditional culture,
Inadequate production equipment and lack of production knowledge at the post-harvest phase are common limitations
faced by coffee farmers. This research aims to disseminate a new approach which integrates farming, production,
marketing technology on the current coffee production in Tening Village of the Temanggung Regency. Direct
observation, focus group discussion, capacity building of human-village enterprise and IT- machine design and
development were presented during a year project. The result found that production transformation from traditional
coffee production into green, roasted and ground been, completed by e-commerce coffee marketing has significant
impacts on the Tening Village economic, social and environmental performance. The establishment of village owned
enterprise (BUMDes) is also believed to change the traditional culture of coffee production and sales system into
sustainable coffee production and sales system.
AIC-2018-AMOS-1172: A REVIEW OF CURRENT WASTE MANAGEMENT AND TREATMENT TECHNOLOGY PRACTICE IN

INDONESIA
Corresponding Author: YUN ARIFATUL FATIMAH
Co-Authors: MICHELE ROSANO, WAHIDUL BISWAS, ROCHIYATI MURNININGSIH, AGUS SETIAWAN
Universitas Muhammadiyah Magelang
Abstract: In the current global waste crisis, proper management and treatment technology has become an inevitable
part to achieve a sustainable solid waste management system. This study presents a critical review of current municipal
waste management and treatment technology practices in Indonesia to unfold the issues and challenges toward waste-
free Indonesia 2025. A depth research in five different cities of Indonesia is conducted, a comprehensive assessment of
the technical, economic, social, and environmental performance of the city’s waste management is discussed, and a
strategic option for policy, enforcement, culture, community and technology reforms is suggested in this paper.
AIC-2018-AMOS-1184: SUSTAINABILITY KEY PERFORMANCE INDICATORS IN ISLAMIC BANKING INDUSTRIES OF

MALAYSIA AND PAKISTAN: A SCALE BASED EVIDENCE
Corresponding Author: MUHAMMAD ZAHID
Co-Authors: HASEEB UR RAHMAN, MUHAMMAD ASIF, ZABEEH ULLAH
City University
Abstract: A tremendous growth has been marked in the Islamic banking industry around the world.However, the
exhibited growth calls for sustainable practices in the emerging industry. Hence,the current study aims to identify what
are the most followed and acceptable sustainability keyperformance indicators (KPIs) among the Islamic banks of
Malaysia and Pakistan. In order todesign sustainability KPIs index, the study adapts systematic steps recommended by
the previousliterature. The 109 items index contains 7 major areas of sustainability reporting was adapted fordata
collection through content analysis from 21 Islamic banks of the two countries for 2016.The results reveal that the
identified sustainability indicators are followed by the Islamic banksof both the countries. The descriptive analysis
revealed that a significant heterogeneity existsbetween the sustainability practices of Islamic banks in these two
countries. Despite a limitednumber of Islamic banks in Pakistan, they report better sustainability practices than
Malaysianbanks. However, for some categories such as environmental and product responsibilityMalaysian banks
showed a significant lead based on the current data set. The findings of thestudy are important for the Islamic banking
industry of both the countries in order to reportsustainability practices according to international standards and
recommendations. The studyproves this index using data from 21 Islamic banks from the Malaysia and Pakistan and
hence,produces a sustainability KPIs index for Islamic banking industry as a theoretical deliverable.The findings of the
study also identify the real trend of these KPIs which would further help thepractitioners, regulators, and policymakers
for future directions. In order to avoid somelimitations of the study, this index should be further tested particularly in
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the longitudinal natureof data. Moreover, it is also recommended to apply this index in other countries where
Islamicbanking industry exist or expanding.
AIC-2018-AMOS-1186: FACTORS INFLUENCING INVESTMENT DECISIONS OF INDIVIDUAL INVESTORS WORKING IN

HAZARA DIVISION INDUSTRIAL ZONE
Corresponding Author: MUHAMMAD ZULQARNAIN SAFDAR
Co-Authors:
Abbottabad University of Science and Technology, Abbottabad
Abstract: Investment decisions are made by investors and investment managers. Investors commonly perform
investment analysis by making use of fundamental analysis, technical analysis, and judgment. The current study
investigated the relationship between different factors like Accounting information, self-image, advocate
recommendation, personal financial needs, neutral information, and investment decision. The population of the study
consists of all level of individual investors who have been investing and wanted to invest in selected industrial of study
i.e. Haripur, Abbottabad and Mansehra (Hazara Division). The survey questionnaire is planned to administer to the
population of 300 local investors, so the research sample and the respondents were calculated. The present study used a
convenient sampling technique. The study was conducted on 169 investors that constituted the sample size. To collect
data, the researcher used a structured questionnaire that was personally administered to the respondents. The
questionnaire constituted 26 items. The respondents were the individual investors. The current research found that there
is a positive and significant impact of these factors on investment decision.
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AIC-2018-EIEF-10: AN EMPIRICAL STUDY OF DEBT MATURITY STRUCTURE AND DETERMINANTS FOR PUBLIC AND
PRIVATE DEBT SECURITIES IN MALAYSIA AND SINGAPORE
Corresponding Author: NOOR MAIMUN WAHAB
Co-Authors: NOOR MAIMUN ABDUL WAHAB; ANNUAR MD NASSIR; NORHUDA ABDUL RAHIM; NAZRUL HISYAM AB RAZAK
putra business school, UPM
Abstract: This study attempts to examine on the firm and country specific (micro and macro-economic variables) as the
determinants for debt maturity structure of public and private debt securities in Malaysia and Singapore. Model of this
study incorporates three common factors namely breadth of the debt market, credit ratings and corporate taxation and
three main theories (signalling and liquidity theory, asymmetric information, trade off and tax clientele effect theory)
are utilized in proving the relationships amongst aforesaid common factors and debt maturity structure (the dependent
variable). Result of this study signifies that decision of the companies in Malaysia and Singapore with respect to debt
maturity structure in the past profoundly depends on its current and future debt maturity structure. Result of this study
conforms to the theory and past empirical evidence and recognizes that both breadth of the debt market and corporate
taxation play a significant role in affecting debt maturity structure for private debt securities in Malaysia. Additionally,
this research discloses and provides evidence that corporate taxation is also essential in affecting debt maturity structure
for public debt securities in Malaysia. Furthermore, Singaporean firms with better credit ratings raise more long term
private debt securities and lower the usage of public debt securities. Additionally, Malaysian firms with better credit
ratings utilize less long term public debt securities.
AIC-2018-EIEF-19: CORPORATE GOVERNANCE, PRINCIPAL-PRINCIPAL CONFLICTS AND EARNINGS MANAGEMENT IN

BANKING SECTOR OF PAKISTAN
Corresponding Author: IMRAN YOUSAF
Co-Authors: SHOAIB ALI
Capital University of Science and Technology, Islamabad
Abstract: This study examines the impact of Corporate Governance and principal-principal conflicts on the earnings
management practices in public and private sector banks by using data from 2011 to 2015. Results based on financial
data reveal that the proportion of independent directors on boards is negatively associated with earnings management.
Further, ownership concentration is positively associated with earning Management. Finally, largest shareholder’s
voting share and ownership percentage of the five biggest shareholders are directly propoional to the earnings
management. The study has implications for management of banks by providing guidance about aggressiveness of
earning management practices and regulatory bodies in terms making the financial disclosure more accurate.
AIC-2018-EIEF-21: FACTORS INFLUENCING ISLAMIC BANKING ADOPTION: EVIDENCE FROM PAKISTAN

Corresponding Author: DR. MUHAMMAD YAR KHAN
Co-Authors: SHAHAB U DIN; MAJID JAMAL KHAN; SABA NAQVI
COMSATS Institute of Information Technology
Abstract: Purpose: The purpose of this paper is to analyze and identify the major determinants influencing the adoption
of Islamic banking and services in Pakistan.Design/Methodology/Approach: Self-administered questionnaires were
used to collect primary data from 279 conventional bank customers based in Rawalpindi and Islamabad. A descriptive
statistical analysis, discriminant validity and regression analysis were conducted to determine consumers’ awareness of
Islamic banking.Findings: With consumer religious beliefs, values, lifestyle, and banking habits the outcomes uncover
that Islamic bank notoriety, the relative preferred standpoint of Islamic banking and its compatibility influence
positively the intention to use it. However, it seems that perceived complexity and risk negatively impact the consumer
intention to adopt this new financing systemThe real finding of this study is that there is a general absence of purchaser
mindfulness about Islamic banking in Pakistan.Practical implications: This study aims to help bank managers to target
their action and strategies more effectively through finding the drivers and inhibitors of Islamic banking taking among
potential adopters.Originality/value: To conduct research on consumer’s awareness and preparedness to adopt IB
services in Pakistan is one of the earliest studies. The diffusion innovation theory (Rogers, 2003) in the context of
Pakistan is specifically used in this study. It contributes to the Islamic banking adoption literature by extending the
theoretical implication.
AIC-2018-EIEF-34: ECONOMIC SUSTAINABILITY AND CONSTITUTIONAL STRUCTURE: A STUDY OF TRANSITIONAL

ECONOMIES
Corresponding Author: KANWAL ZAHRA
Co-Authors: DR. SAIMA SARWER
University of Central Punjab
Abstract: The sustainability or long term economic growth is becoming the decisive aim of the world. Every nation is
trying its level best to achieve this target of sustainable economic prosperity. The transitional economies are also
working on it. As they are also following the typical constitutional framework like developed nations, so it is important
to discover why they are not successful like the developed world? In this research study the relationship between
constitutional framework and economic sustainability has been explored. In this regard a panel of twenty five transition
economies has been selected. The data of various variables has been collected from Polity IV, The Political Constraint
Index (POLCON), Data base of Political Institutions (DPI) and Transformation Index of the Bertelsmann Stiftung 2014
(BTI) for the time period 1990-2015. It has been found with the help of system of generalized method of moments
(System GMM) technique that due to weak constitutional framework, the impact of constitutional variable
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bicameralism is negative, in these transition economies. The results are significant and consistent. The policy
implications of the study are that the transitional nations should work hard on the procedural working of the
constitutional mechanism. In this phase of transition these economies should focus to evolve strong institutions under
the effective legislative mechanism, so that socio-ecological and economy progress can be done easily. Unless and until
these transition nations will not work on the constitutional and institutional framework just like the developed nations,
they will not be able to get advantage from this constitutional mechanism of cameral structures.
AIC-2018-EIEF-59: RELATIONSHIP BETWEEN INFORMATION RATING AND CAPITAL STRUCTURE DECISIONS;

EMPIRICAL EVIDENCE FROM EMERGING MARKET OF PAKISTAN
Corresponding Author: SUMAYYA CHUGHTAI
Co-Authors: NUZHAT GUL
International, Islamic University, Islamabad
Abstract: In this study, we examine the financing behaviors in the capital structure decisions of the firms. The literature
in this domain indicates that firms in developing and developed countries follow pecking order and trade-off theory,
respectively. However, mix evidence is also available for both theories in a few countries. We use three models to
examine the financial behaviors of the manufacturing firms in Pakistan. In the first model, simply deficit and net debt
issuance are regressed, and the results confirm the financing behavior is consistent with modified pecking order theory
in the capital market of Pakistan. Further, an interaction term of financing deficit and information rating is introduced in
the second model of the study to test if information asymmetry is an important factor behind the financial choices in the
capital structure of the firms. To estimate the information asymmetry in the capital market, a modified information
rating scale adopted from Karachi stock exchange over five dimensions to estimate the transparency is used for each of
the sample firm from 2010 to 2014. The results of the second model show negative relation between interaction term
and net debt issuance; consistent with pecking order behavior. The third model is the extension of the first two models
in which the study examines the direct relationship between leverage and information rating in addition with firm’s
characteristics. A deviation from previous works in the form of positive relation between information rating and
leverage is shown in the results while firm characteristics are consistent with pecking order behavior. Hence, the study
shows that information rating is influential on pecking order behaviors with a slight change due to circumstantial
changes in capital market of Pakistan.JEL Classification: G32Keywords: Information asymmetry, capital structure,
information rating, pecking order theory
AIC-2018-EIEF-70: NON-PERFORMING LOAN AND ECONOMIC DETERMINANTS IN ASIA-PACIFIC COUNTRIES:

EVIDENCE FROM CREDIT CARD DEBT.
Corresponding Author: WEINI SOH
Co-Authors: AMIRAH AQILAH BT A. RASHID, TZE SAN ONG , BOON HENG TEH , SIN HUEI NG
Abstract: Credit card loans are one of the NPL classified as doubtful requiring 50% provisioning and those which are
more than 6 months in arrears should be classified as bad requiring 100% provisioning which has the high potential loss
for banks when the users unable to pay back the amount. Country macroeconomics indicator leads to a rise in
delinquency rates after controlling for credit supply and shocks like divorce and health coverage we investigate whether
consumer propensity for delinquency and bankruptcy. The study sample consisted of 4 countries with 2 types of market
classification which are developed countries by Singapore and Hong Kong, and emerging countries, Malaysia and
Korea. A balanced panel regression shows unemployment rate play a significant variable to explain the NPL due to the
credit card debt outstanding. The country development status helps in enhancing the reliability of the study.
AIC-2018-EIEF-75: NON-RANDOM WALK IN CRYPTO-CURRENCY: AN EMPIRICAL ANALYSIS OF BITCOIN MARKET

Corresponding Author: AHMAD FRAZ
Co-Authors: ARSHAD HASSAN, SUMAYYA FATIMA CHUGHTAI
Pakistan Institute of Development Economics
Abstract: This study aims is to investigate the informational efficiency of Bitcoin market using daily, weekly and
monthly price data for the period May 2013 to December 2017. The study employs a variety of tests for examining the
random walk of behavior of Bitcoin prices. The tests include normality tests, auto-correlation tests, stationarity tests and
multiple variance ratio tests. The findings of the study indicate that daily and weekly Bitcoin returns do not follow
random walk. Thus, bitcoin market is weak-form inefficient. Hence, the investors have an opportunity to get benefit
from the predictable behavior of this market.
AIC-2018-EIEF-78: GOING PUBLIC DECISION OF INITIAL PUBLIC OFFERINGS (IPO) IN HOT ISSUE MARKET: CASE OF
PAKISTAN STOCK EXCHANGE
Corresponding Author: DR. SHEHZAD KHAN
Co-Authors: KIRAN ALIM, SURESH RAMAKRISHNAN
Abdul Wali Khan University Mardan, Pakistan
Abstract: This study aimed at examining the going public decision of IPOs during hot issue market and its
determinants in Pakistan. An analysis of 77 non-financial IPO’s firms listed on the Pakistan Stock Exchange (PSX) was
conducted from the period of 2000 to 2015. This study utilized the volume and initial returns-based method to identify
the hot and cold issue markets. The logit regression model is used to examine the significant determinants of going
public decision during hot issue market. The study found that the highest number of listing per year were focussed
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around the year 2003 to 2005, 2007 and 2014 to 2015 followed by the high initial returns, referred as hot issue market.
However, the periods between 2000 to 2002, 2006, 2008 to 2013 are termed as cold issue market, where low IPOs
activity and initial returns were concentrated. Furthermore, the hot issue market exhibited on average, a greater degree
of underpricing than the cold issues market. The regression analysis revealed that the industry condition along with
firm-level, and country level factors played an important role in determining firm’s going public decision during hot
issue market. The findings of this study strongly supported the conventional wisdom of signaling, changing risk
composition, information spill-over, and capital demand hypothesis. Findings from this study contributed to the existing
body of literature from two distinctive ways. Firstly, this study examined the cyclical patterns of hot and cold issue
market phenomena in Pakistan. Secondly, this study investigated the impact of industry level factors on the going public
decision during hot issue market besides the firm and country level factors.
AIC-2018-EIEF-85: MEASURING THE PRACTICES OF COMMUNITY AND SOCIAL-BASED ENTERPRISE IN SETIU
WETLAND
Corresponding Author: NUR AZURA SANUSI
Co-Authors: NOOR HAYATI AKMA SHAFIEE & NOOR HASLINA MOHAMAD AKHIR
Universiti Malaysia Terengganu
Abstract: This study is in line with the strategies identified in the Eleventh Malaysia Plan which targeting to raise the
income and wealth of the below 40 percent household income group (B40) by developing community and social-based
enterprises. Consistent with the strategies, the Eleventh Malaysia Plan also emphasis on the innovation aspect in
expanding Malaysian economy towards a high income nation. In order to investigate the contributions of innovations to
the community and social-based enterprise, this study aims to modeling the social innovation framework in the
community and social-based enterprises. The census involves 84 enterprises in Setiu Wetland area. However, after the
screening proses, only 45 enterprises fulfill the characteristics of community and social-based enterprise. Our finding
shows the similarity of social innovation and social enterprise as a means of easing social issues are through the
fulfilment of the social needs, engaging in a process of continuous innovation and creating the social values.
AIC-2018-EIEF-86: SYNERGY, AGENCY COST, AND THE DETERMINANTS OF PREMIA PAID IN MERGERS AND
ACQUISITIONS
Corresponding Author: GHULAM SALMA
Co-Authors: ANWAAR HUSSAIN
the university of Lahore Sargodha campus
Abstract: ABSTARCT: Merger and acquisitions are considered as one of the important and useful strategy for business
growth and expansion. Present research examines to explore the determinants of mergers and acquisitions on premia
paid in financial and non-financial sectors in Pakistan for the period of 2001 to 2017. The panal data methodology used
to evaluate the liquidity risk management. Hypotheses of the study about the creation of value by mergers are tested on
premia paid in a sample of 84 recent acquisitions. The outcome of the present research the premia increase with
financial although not with real synergies and with the scope for managerial behavior in the target firms. The finding
shown acquirers’ willingness to pay also increases with their scope for managerial behavior and we ascertain that
market gains (losses) to acquirers’ shareholders do not disfigure the associations between acquisition premia and
sources of value. The results of determinants reveal the reduction of agency conflicts in bidder firms and show that
main reason behind M&A deals is to achieve a big size and prestige rather than value maximization. The premia paid
determinants is significant result shown for target and acquirer company. The findings of this study help investors in
devising their investment strategies based on the timing of important announcements by companies such as M&A. The
present study investigate the liquidity risk management only in Pakistan.
AIC-2018-EIEF-112: NEXUS BETWEEN CORRUPTION AND MACROECONOMIC INDICATORS IN LOWER DEVELOPING
COUNTRIES
Corresponding Author: FARHAN AHMED
Co-Authors: FARISSA ISMAIL
SZABIST
Abstract: This study focuses on the relationship between inflation, corruption, money supply and GDP of lower
developing countries using the yearly data from the World Bank from 2000-2016.The study is conducted in order to
investigate the impact of money supply growth rate, inflation and GDP growth rate, and corruption on inflation by
applying vector auto regression model .The data was collected from World Bank for inflation, money supply, GDP and
control of corruption (COC) index. The control of perception (COP) index was collected from Transparency
International. The relationship between DCOP and inflation is found to be unidirectional. DCOP granger causes
inflation but inflation does not granger causes DCOP as shown by the above results. But the results of the panel VAR
autoregressive model show a bidirectional relationship between corruption and inflation. As corruption is an important
variable that is effecting inflation, it has caused the need for improvising the fiscal and monetary policies which require
an element of anti-corruption policies to combat corruption and inflation both.
AIC-2018-EIEF-122: STUDENTS’ SAVING BEHAVIOUR: DO DEMOGRAPHIC PROFILE, PARENTS’ BACKGROUND AND
FINANCIAL LITERACY MATTER? AN EMPIRICAL STUDY IN PRIVATE UNIVERSITIES IN SELANGOR
Corresponding Author: AZA AZLINA MD KASSIM
Co-Authors: FAZILAH TAMSIR, ZAINAL AZHAR ZAINAL AZIM, JULIZA MOHAMED, HAIRIN NISA MEOR NORDIN
Universiti Selangor
Abstract: Nowadays, most of the university students are already accumulating substantial debts from higher education
fee loans, personal bank loans or overused of credit cards. The saving behaviour among students is significantly
26
important as they are easily exposed to be blacklisted borrowers. Therefore, this study examines the factors that
influence students’ saving behaviour. Six variables are included namely; education level, programme, gender, race,
family background and financial literacy. The study used a survey questionnaire to private universities in Selangor. In
total, the study receives 235 returned questionnaires. The results of regression analysis indicate that education
programme and sound financial literacy are more likely to have effective financial management that leads to positive
saving behavior. Besides, parents who practices money saving are more likely to influence their children’s saving habit.
However, the study finds that education level, gender and race have no relationship with saving behavior. The result
indicates that it is important for parents to educate their children to save money as they are the role model of the family.
Besides, educators and regulators may organize more finance management workshop to students and parents in order to
enhance their knowledge on the importance of money saving.
AIC-2018-EIEF-127: DETERMINANTS OF ISLAMIC BANKING PERFORMANCE AN EMPIRICAL STUDY IN MALAYSIA
(2007 TO 2016)
Corresponding Author: SUGANTHI RAMASAMY
Co-Authors:
Abstract: The objective of this study is to examine the impact of internal and external factors on the Islamic bank’s
performance. The analysis was conducted in Malaysia for a period of 10 years from 2007 to2016. 10 Islamic banks in
Malaysia were chosen to be tested for its performance. The study examines internal factors such as bank size, capital
adequacy, liquidity, credit risk and expense management and external factors such as Gross Domestic Product (GDP)
and inflation effect on Islamic Bank’s performance in terms of return on asset and return on equity. The findings
showed that only capital adequacy and inflation are significantly affect the Islamic bank’s performance. However bank
size, liquidity, credit risk, expense management and Gross Domestic Product were found to be insignificantly affecting
the Islamic bank’s performance. The analysis were carried out by applying ordinary least square model (OLS)
regression and fixed effect model.
AIC-2018-EIEF-151: DETERMINANTS OF RISK TOLERANCE LEVEL IN PAKISTAN
Corresponding Author: DR SYEDA FAIZA UROOJ
Co-Authors: DR NOUSHEEN ZAFAR
Federal Urdu University of Arts, Science and Technology
Abstract: This study is an effort to investigate the relationship between socioeconomic, demographic factors and
individual investor’s risk tolerance level. Gender, age, income, education and nature of work of investors has been
assessed to find their risk tolerance level. Data has been gathered from the individual investors of Islamabad Stock
Exchange (ISE) through the questionnaire designed by Dow Jones and Company in 1998. The results reveal that in case
of Pakistan male investors dominate the investment market implying level of risk tolerant I greater in men comparable
to women. Mostly investors possess higher education like graduation and above due to which risk tolerance increases
with higher qualification. Increase in age results in increase in the level of investors risk tolerance and increase in
income also increases the risk tolerance of the individual investor in Pakistan.
AIC-2018-EIEF-200: EFFECTIVENESS OF FISCAL AND MONETARY POLICY UNDER POLICY UNCERTAINTY FOR
SELECTED ASIAN COUNTRIES
Corresponding Author: SAMIA KHALID
Co-Authors: DR. ZAINAB JAHAN AND HAMID MAHMOOD
Fatima Jinnah Women University Rawalpindi
Abstract: Macroeconomic indicators are highly affected by the macroeconomic policies in developing countries as well
as in developed countries. Since Great Depression of 1930s, the effectiveness of monetary and fiscal policies has
remained debatable issue among the researchers and policy makers. This study aims to test the effectiveness of both
policies in presence of uncertainty attached to each policy for the time period 1971 to 2016 for selected Asian countries
namely; Pakistan, Indonesia, Malaysia, Sri Lanka and India. The study also tested the effectiveness of each policy under
policy uncertainty for these sample countries. Unlike other studies, we aim to estimate the effectiveness of each policy
for both economic growth and investment. The empirical estimation is carried out by using Fully Modified Ordinary
Least Squares (FMOLS) technique. The empirical findings suggest that both policies are effective in case of Pakistan
and India, except for Indonesia, Malaysia and Sri Lanka. However, the uncertainty attached to each policy for all
sample countries adversely affects both macroeconomic indicators. The study suggests that policies should be made
considering the uncertainty to mitigate the adverse impact of uncertainty of each policy.
AIC-2018-EIEF-210: THE EFFECT OF TAX DIFFERENCES, TAX PLANNING, TAX AGGRESSIVE, AND TAX AVOIDANCE
BOOK ANALYSIS ON PROFIT MANAGEMENT ON MANUFACTURING COMPANIES LISTED IN INDONESIA STOCK EXCHANGE
Corresponding Author: MAYA SAFIRA DEWI
Co-Authors: M.ANDREY
Bina Nusantara University
Abstract: This study aimed to examine the effect of Book Tax Difference Permanent, Book Tax Difference Temporary,
Tax Planning, Tax Aggressive, and Tax Avoidance on Earnings Management in Manufacturing Companies listed on
Indonesia Stock Exchange for the period 2014-2016. Using purposive sampling method, this research sample consist 60
(sixty) Companies listed in the Indonesia Stock Exchange. Data analysis tools used in this research is descriptive
analysis and multiple linear analysis. The results showed that Book Tax Difference Permanent, Book Tax Difference
Temporary, Tax Planning, Tax Aggressive, and Tax Avoidance simultaneously have influence on Earnings
Management. Partially, Book Tax Difference Temporary, Tax Planning, Tax Aggressive, and Tax Avoidance have no
effect to Earnings Management, while Book Tax Difference Permanent have negative effect to Earnings Management.
27
Keywords : Book Tax Difference Permanent, Book Tax Difference Temporary, Tax Planning, Tax Aggressive, Tax
Avoidance, and Earnings Management
AIC-2018-EIEF-232: NEXUS BETWEEN NON-PERFORMING LOANS AND FINANCIAL PERFORMANCE: EMPIRICAL

EVIDENCE FROM SELECTED STAR COMMERCIAL BANKS OF PAKISTAN
Corresponding Author: MUHAMMAD KASHIF
Co-Authors: SHAHNAWAZ SAUD KHAN
SZABIST
Abstract: The aim of the study is to find out the relationship between the non-performing loans and financial
performance of selected major/star commercial banks of Pakistan. Top 5 commercial banks were selected and the
annual data from 2006 to 2016 has been gathered from Financial Statement Analysis report prepared and issued by
State Bank of Pakistan. The variables of the study are non-performing loans to gross advances and loan deposit ratio’s
impact (proxies of non-performing loans activities) and return on asset, return on equity and return on invested capital
(proxy of financial performance/health) were checked using panel regression model. Our results show that only loan
deposit ratio has a significant impact on the return on equity whereas other predictors were insignificant to non-
performing loan.
AIC-2018-EIEF-251: THE RELATIONSHIP OF RISK MANAGEMENT AND BANK PROFITABILITY PERFORMANCE

BETWEEN DOMESTIC AND FOREIGN ISLAMIC BANKS IN MALAYSIA
Corresponding Author: CHONG SIN WOON
Co-Authors: JASON MS LAM
Abstract: This study is determining the effects of risk management towards the domestic and foreign Islamic bank’s
financial performance in Malaysia. The 10 Islamic banks in Malaysia have been chosen as the sample bank in which
domestic and foreign banks were equally divided. The credit risk, liquidity risk as well as solvency risk acted as the
independent variables to determine the effects towards the bank’s profitability as measured by return on equity. The
panel data analysis has employed fixed effect and random effect regression models and Hausman test in this study.
Furthermore, the independent sample T-test has conducted to examine the significant different between domestic and
foreign Islamic banks. The finding of this study showed that liquidity risk and insolvency risk would have a greater
impact towards the Islamic bank’s profitability while the credit risk has no significant influence on Islamic bank’s
financial performance in Malaysia. The study concludes that domestic Islamic banks had a better financial performance
as compared to foreign Islamic banks in Malaysia.
AIC-2018-EIEF-275: THE EFFECT OF AUDIT QUALITY, ACCOUNTING CONSERVATISM AND SALES GROWTH ON TAX
AVOIDANCE
Corresponding Author: POPI FAUZIATI
Co-Authors: POPI FAUZIATI*, YUNILMA, NURUL NISA IBY
Abstract: This study was aimed to examine the effect of audit quality, accounting conservatism and sales growth on tax
avoidance on raw material producing companies listed on the Indonesia Stock Exchange in 2012-2017. To measure tax
avoidance, the cash effective tax rate (CETR) model is used. Audit quality is measured based on the size of the public
accounting firm which conducts audits, then accounting conservatism measures are measured using accruals and sales
growth is measured by the period’s final sales minus the initial sales period and divided by the initial sales period.
Determination of the sample using purposive sampling method and the number of samples selected were 12 companies.
Data analysis and testing were carried out using multiple linear regression. The results of this study indicate that audit
quality and accounting conservatism have no effect on tax avoidance while sales growth negatively affects tax
avoidance.
AIC-2018-EIEF-278: BEHAVIOR OF MONDAY EFFECT SWINGS AND MARKET BECOMES ADAPTIVE (AMH). A FIRM
LEVEL EVIDENCE FROM EMERGING MARKET OF PAKISTAN
Corresponding Author: MUHAMMAD SHAHID
Co-Authors: DR ABDUL SATTAR
The University of Faisalabad, Pakistan
Abstract: The paper attempts to enhance the prevailing literature on AMH (Adaptive market hypothesis) and calendar
anomalies by first time linking the behavior of Monday effect with Adaptive Market Hypothesis that permits the
performance of well-known Monday effect to fluctuate over time. For the purpose we inspect the daily returns of 107
individual firms listed at Pakistan Stock Exchange over the period of 20 years (from January 1996 to December 2015).
To explore the varying degree of return predictability of Monday effect we utilize four different subsamples comprising
equal length of observations of five years each. In order to facilitate the time varying nature of equity return, a GARCH
(1,1) regression model is applied. On the other hand, to facilitate the non-normal nature of stock return data we use
Kruskal-Wallis test statistic. The study finds return predictability of Monday effect evolve over time as performance of
this effect varies from time to time and consistent with AMH. Finally, the paper suggests AMH (Adaptive Market
Hypothesis) is well elucidation of behavior of Monday effect than traditional EMH (Efficient Market Hypothesis).
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AIC-2018-EIEF-301: EFFECT OF CORPORATE GOVERNANCE ON CORPORATE DIVIDEND DECISIONS – MODERATING
ROLE OF BOARD DIVERSITY
Corresponding Author: NAUMAN IQBAL
Co-Authors: DR. QAISER ALI MALIK
Foundation University Islamabad
Abstract: Substantial research has been carried out to amplify the influence of corporate governance on the dividend
decisions of firms. This study evaluates the moderating role of diversity in the board of directors on the dividend
decisions of listed companies of Pakistan Stock Exchange for a period from 2010 to 2017 in addition to the effect of
conventional accounting variables. Multifaceted diversity of the board of directors encompassing gender, age,
experience, nationality and education is examined. Dividend Decisions are taken as dependent variables. Corporate
Governance, Firm Size, Debt to Asset Ratio and Earning per Share are taken as independent variables. Moderating role
of Diversity variables is analyzed. Panel Data Analysis is used to measure the cause and effect relationship among the
variables. General to specific modelling is used by including all the potential regressors. Results depict that Firm Size,
Earning per Share, Corporate Governance (CEO Duality) and Diversity (Nationality, Average Age and Average
Experience) have significant effect on Dividend Decisions. Firm Size and Experience of Board negatively effects the
Dividend Decisions, while Earning per Share, CEO Duality, Directors Nationality and Age effects positively.
Furthermore, Dividend Decisions are significantly affected by Corporate Governance with moderating role of Diversity
(Average Age and Nationality).
AIC-2018-EIEF-314: INDONESIA’S COMPANY INTERNATIONAL PERFORMANCE: SUPERVISORY BOARD ROLE

Corresponding Author: MUHKLIZUL HAMDI
Co-Authors: DESI ILONA; ZAITUL
universitas bung hatta
Abstract: This study aims to examine the role of supervisory board on international Indonesia’s listed companies.
Based on the agency theory, Supervisory board may improve the international company performance through company
oversight. Therefore, this study specifically investigates the effect of supervisory board composition, size, and expertise
on international performance. Besides, four control variables also included in the model to maintain the model
specification errors. Sixty-one manufacturing listed companies from 2012-2016 periods are used in this study. Panel
data analysis using Stata application is applied. The result show that supervisory board size and expertise have a
significant relationship with the international company performance. Big size of supervisory board tends to increase an
international company performance. Thus, supervisory board with business, management and economic expertise boost
the international performance. In addition, the company size and profitability also contribute to the international
performance of company. The practical and theoretical implications of this findings are discussed in detail.
AIC-2018-EIEF-326: ASSESSING RECENT BEHAVIOR OF GOLD PRICE VOLATILITY IN MALAYSIA (2005 – 2018)
Corresponding Author: HISHAMUDDIN ABDUL WAHAB
Co-Authors: NUR LAILA MOHD ARIF
Universiti Sains Islam Malaysia
Abstract: Gold price has been subjected to volatility clustering since the abolishment of gold standard in August 1971.
While there are myriad studies focused on developed economies, studies on the behavior of volatility in gold especially
under the context of small open economy of Malaysia are still lacking. Attempting to fill in the gap, this study provides
insights into the trend of gold price volatility as well as to examine the time variant nature of gold volatility surrounding
the US Subprime crisis. This study also provides a new perspective on the transmission between bilateral exchange rate
(MYR/USD) and volatility in gold price. This study covers recent daily data from August 2005 to July 2018 using
different models of GARCH. Accordingly, gold price volatility was persistent across all periods. Enhanced volatility
was evident during the mid-crisis of GFC owing to high speculative activities and clustered news over the period. In
term of asymmetry response, there was inverted asymmetry effect where positive shock raised volatility in gold,
signifying the safe-haven nature of gold investment. Finally, it is statistically evident that bilateral exchange rate
(MYR/USD) affected gold price volatility with positive relationship, implicating the high sensitivity of gold investment
during the depreciation of local currency.
AIC-2018-EIEF-336: THE OWNERSHIP STRUCTURE AND CORPORATE GOVERNANCE: A CASE OF PAKISTAN STOCK
EXCHANGE
Corresponding Author: ABDUL WAHEED
Co-Authors: QAISAR ALI MALIK
Foundation University, Islamabad
Abstract: The current study investigates the impact of various proxies of ownership structure (such as ownership
concentration, managerial ownership, institutional ownership and foreign ownership) on the internal corporate
governance mechanism of the listed non-financial firms in Pakistan Stock Exchange (PSX). The study developed a
corporate governance index by using 7 distinct proxies of corporate governance mechanism. The research analyzed an
unbalanced panel of 287 firms from 2010 to 2016 listed on the Pakistan Stock Exchange (PSX). The study demonstrates
that the ownership structure is an important determinant of corporate governance practice in Pakistani firms. Different
proxies of ownership structure have a distinct impact on internal governance mechanism, for example, ownership
concentration and managerial ownership is negatively associated with governance index. However, institutional
ownership is positively associated with governance index while foreign ownership is found ineffective in promoting
29
good corporate governance practices in firms. This study contributes empirically that different characteristics of
ownership structure are reliable sources to explain the corporate governance mechanism. The diverse findings in the
current study provide a deeper insight to the policy makers and regulatory bodies to fortify internal governance
mechanism in order to enhance the trust of the investors.
AIC-2018-EIEF-337: BOARD GOVERNANCE DIVERSITY AND INTERNATIONAL PERFORMANCE OF INDONESIA’S

SERVICE COMPANIES
Corresponding Author: ZAITUL ZAITUL
Co-Authors: DESI ILONA
universitas bung hatta
Abstract: The objective of this study is to examine the relationship between supervisory board diversity and
international performance of service companies. Specially, this study investigates the effect of ethnic, nationality,
education background, and professional background of supervisory board on international performance. Company with
high supervisory board diversity tends to have more effective in monitoring the management board, it, therefore, reduce
the agency cost and finally increase the company performance. Seventy-nine service companies listed in Indonesia’s
stock exchange is participated in this study. Panel data analysis using the Stata software is applied to analyse the
research data. As this study using the multivariate regression analysis, the classical assumptions must be satisfied.
Haussmann and Breusch-Pagan test are used to select the rigour model. There are two models based on the dependent
variable type: logit and linear model. The result show that the ethnic, nationality and education background diversity of
supervisory has a positive effect on international performance. In addition, company age and size tends to have a better
position to sell in the foreign market. This study theoretically implies that board governance diversity in unique two-tier
board model could also be explained by agency theory. In addition, this finding practically implies that the company
can increase the international performance by increasing the ethnic, nationality and education background diversity of
supervisory board.
AIC-2018-EIEF-345: MULTIDIMENSIONAL POVERTY INDEX (MPI): A STUDY IN INDONESIAN ON ASEAN

Corresponding Author: WILSON BANGUN
Co-Authors:
Maranatha Christian university
Abstract: Indonesia is the largest country in Southeast Asia with a population of 252.82 million or 40.58 percent of the
total population of ASEAN and has an average economic growth of 5.72 percent per year from 2005 to 2014, this
number exceeds the average growth ASEAN economy. However, Indonesia has a low GNI per capita and an
unemployment rate of 12.9 percent, this causes the highest poverty rate compared to Singapore, Brunei Darussalam,
Malaysia and Thailand. Multidimensional Poverty Index (MPI) can be measured through health, education, and decent
living. This study aims to be able to compare the level of poverty in Indonesia and ASEAN. This study uses secondary
data obtained from the Indonesian Central Bureau of Statistics, the World Bank, and from other sources. Indonesia has
the largest MPI compared to Singapore, Malaysia and Thailand. Therefore, to reduce the level of poverty the Indonesian
government must improve the education system, health, welfare of its people.
AIC-2018-EIEF-354: IS MOTORCYCLE RIDE-SHARING ENHANCING THE WELFARE OF ITS DRIVER?
Corresponding Author: ANNISA HEDYA RIZKYTA
Co-Authors: ANNISA HEDYA RIZKYTA; CHAIKAL NURYAKIN
Universitas Indonesia
Abstract: The emergence of online motorcycle ride-sharing is considered to provide many benefits, both for the society
as a consumer and also for its driver partners. The purpose of this paper is to determine whether online motorcycle ride-
sharing enhance the welfare of its driver partners. The method used by this research is difference-in-difference, using
422 respondents consisting of 211 conventional motorcycle ride-sharing drivers (OPANG) and 211 online motorcycle
ride-sharing drivers (OJOL) at 11 Commuterline Stations in Jakarta. This paper compares the welfare of the two groups
of motorcycle ride-sharing drivers those who are online based (OJOL) and those who are not (station based/OPANG)
at two different times - before and after the involvement of online motorcycle ride-sharing. The result shows that OJOL
can improve the welfare of its driver partners. This can be seen from the increase in net income, hourly income,
satisfaction in life and work, and happiness on the job. However, there is an indication that OPANG drivers who join
OJOL are perhaps low performingdrivers. In addition, the phenomenon of OJOL also has a spillover effect, where the
increase in the welfare from OJOL reduces the welfare of OPANG drivers even below the point of lowest performing
OPANG. Thus indicating that OJOL is not a pareto improvement for all of the motorcycle ride-sharing market.
AIC-2018-EIEF-356: THE INFLUENCE OF INVESTMENT, DEBT AND SALES ON COMPANY PROFITABILITY IN THE
PHARMACEUTICAL INDUSTRY IN INDONESIA STOCK EXCHANGE
Corresponding Author: WAHYU INDAH MURSALINI
Co-Authors: WAHYU INDAH MURSALINI, RASIDAH NASRAH, MERYATUL HUSNA, DORRIS YADEWANI DAN M. ILYAS
University Mahaputra Muhammad Yamin
Abstract: AbstractThis study aims to determine and analyze the effect of Investments, Debt and Sales on the
Profitability of Companies in the Pharmaceutical Industry listed on the Indonesia Stock Exchange for the period of 2012
to 2016. Investments are funds invested by investors into the company both directly and indirectly in order to gain
profits. Debt is a loan fund obtained from inside and outside the company that is used to maintain the survival of the
company. Sales are the results received for the sale of goods or services. Profitability will be obtained if investment,
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debt and sales are managed properly. Management of investment, debt and sales is a determining factor in the success
of a company. Based on the results of the research, the influence between investment, debt and sales with the
company’s profitability is positive and significant. The results of this study support previous research, which says that
debt and sales can increase the profitability of the company. For the next researcher, it is suggested to add other
variables such as dividends, working capital and economic growth.
AIC-2018-EIEF-365: EMPLOYEE PERFORMANCE IMPROVEMENT AND ORGANIZATIONAL CHANGE WITH SWOT

ANALYSIS POSITIONING FOR COMMERCIAL BANKING CENTER IN MANDIRI BANK SURABAYA INDONESIA
Corresponding Author: MUSRIHA MUSRIHA
Co-Authors: DIANA
Universitas Bhayangkara Surabaya
Abstract: This research aims to study and analyze changes in the organization and improve the organization’s values in
Commercial Banking Center Mandiri Bank Surabaya. In this study, will be further examined with a qualitative
approach to the factors that may hinder the business process, especially in the service industry (banking) and a
nationwide company. In this study conducted in Mandiri Bank one of the largest banks in Indonesia, with the area of
research at the regional level commercial area of Surabaya. Parties to the Management of Mandiri Bank own attempts to
understand more about the phenomenon that occurs at this time regarding the compliance operations of credit are still
experiencing problems in the process, therefore the researchers raised the problems that occur in Mandiri Bank own
attempts to identify more about the credit process in Mandiri Bank Commercial Banking Center in Surabaya, evaluation
enabler factors in the credit process in Mandiri Bank and how to do process improvement in the credit process in
Mandiri Bank, which is expected in the future to find the best solution for all parties concerned. The collection of
primary data through individual interviews focus group and secondary data from the investigation of corporate
documents and observation of existing employees. Analysis using the SWOT matrix aims to analyze the strengths,
weaknesses, opportunities, and threats as well as to improve and redesign the existing activities. Based on the result of
this research using SWOT matrix analysis, it produces 20 strategies that can be used as an alternative to improve its
performance for Mandiri Bank Surabaya.
AIC-2018-EIEF-369: DETERMINANTS OF LIQUIDITY RISK MANAGEMENT ACROSS THE ASIAN COUNTRIES

Corresponding Author: ABUZER AWAN
Co-Authors: MR. ANWAAR HUSSAIN
University of Lahor
Abstract: Liquidity is very important in the development, survival, sustainability and growth of a firm. However, for a
firm to be liquid and still profitable requires a trade-off, which is a source of concern to management. Therefore, the
aim of this study is to determine the role of liquidity risk management across the 33 Asian countries over a period
starting from 2011 to 2016. Present study evaluated the determinants of liquidity risk management by using leverage,
net interest margin, profitability, capital adequacy ratio, roe and size. The sample of present study population comprised
of the 32 Asian. The present study has applied descriptive statistics, correlation matrix, and Generalized Least Squares
regression methodology by using STATA 13. The data was collected from the bank scope. The study found that:
leverage, net interest margin, profitability, Capital adequacy ratio, return on equity and size have significant relationship
with liquidity risk management. While leverage, net interest margin and profitability have negative and Capital
adequacy ratio, return on equity and size have a positive in relation with LRM. In this regard, selected financial
institution should pay attention toward leverage, NIM, profitability, CAR, ROE and size while managing and
maintaining LRM.The findings of this study will help banks’ managers to reduce liquidity risk by keeping their banks at
a better liquidity position by maintaining a balance between the required liquidity and the desire for profitability, by
carrying a part of their assets in cash or by investing in securities. This study paves the way for more detailed studies
into controlling the liquidity risk and to extending the proposed model to incorporate other causes of liquidity risk.
AIC-2018-EIEF-373: THE EFFECT OF CAPACITY BUILDING AND SERVICE QUALITY PLUT-KUMKM TOWARD SMES
ENGAGEMENT IN IMPROVING ECONOMIC CREATIVE IN INDONESIA
Corresponding Author: HENDRY HARTONO
Co-Authors: LASMY
Abstract: The growth of SMEs in Subang Regency increases annually by more than 20%. This is the government’s
concern to continue to develop and empower SMEs to have good quality and able to compete with SMEs in various
regions. Ministry of Cooperatives and SMEs to create programs to help improve the quality of SMEs, namely by
establishing an Integrated Business Service Center for Cooperatives and Micro, Small and Medium Enterprises (PLUT-
KUMKM). The purpose of this research is to know the influence of capacity building and service quality of PLUT-
KUMKM towards SMEs engagement in improving creative economy in Subang Regency. Data collection techniques
through questionnaires given to SMEs and then data processed through software SPSS 20 using simple and multiple
regression. The results show that capacity building for SMEs engagement does not have a significant effect, while for
the quality of service to SMEs engagement has influence. If capacity building and service quality are tested together,
both have a significant influence on SMEs engagement in improving the creative economy in Subang Regency. Service
quality has a greater impact than capacity building for SMEs Engagement.
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AIC-2018-EIEF-377: STUDENTS' PERCEPTION ON THE BUSINESS ACCOUNTING GAME
Corresponding Author: NORULHUDA ABDUL RAZAK
Co-Authors: NORULHUDA BINTI ABDUL RAZAK, HARTINI BINTI HADI, WAN HASANAH BINTI WAN IBRAHIM AND DR WAN
MOHD NAZIF BIN MOHD NORI
UNIVERSITY COLLEGE BESTARI
Abstract: Business Accounting Game (BAG) is a new learning method, developed to enhance the students’
understanding of the basic Accounting knowledge. The objectives of this study are to examine the effectiveness of BAG
in improving the students’ understanding of the basic accounting knowledge among secondary schools and to
investigate the students’ perception of BAG among form-four students of a secondary school in Dungun, namely SMK
Paka, SMK Seri Dungun, SMKA Kuala Abang, and SMA Sultan Ismail. The four (4) predicted perceptions are
perceived ease of use, perceived usefulness, perceived enjoyability, and motivation and practicality of BAG. A total of
124 questionnaires have been distributed to the students after playing the simulation game. The data have been analysed
by using a statistical technique, namely the Statistical Package for the Social Sciences (SPSS) version 23. Based on the
findings, it has been found that BAG is an effective method to use in learning from the descriptive result of the basic
Accounting knowledge. It has been concluded that only one (1) out of the four (4) variables which is motivation and
practicality has positively influenced BAG. The study provides an insight to Accounting educators, the Ministry of
Higher Education, and the professional bodies that the method of teaching is important to enhance student’s interest and
understanding in learning Accounting.
AIC-2018-EIEF-386: ROLE OF OIL & GAS EXPLORATION & MARKETING CO SECTOR OF KSE STOCK RETURN:
MEASUREMENT AND DETERMINATION
Corresponding Author: MUHAMMAD FAHEEM
Co-Authors: PROF. DR ANWAR IRSHAD BURNI
Abstract: Role of Oil & Gas Exploration & Marketing Co Sector of KSE Stock Return: Measurement and
Determination Muhammad Faheem*, Prof. Dr Anwar Irshad Burni** *PhD Scholar, Khadim Ali Shah Bukhari Institute
and Technology **Dean, Faculty of Business Administration, Khadim Ali Shah Bukhari Institute and
TechnologyEmail: faheemsiddiqui25@yahoo.com AbstractThe economic and finance state of a country
generally reflected on the performance of stock exchange. The firms’ stock return are affected by the economic
variables including shares return, consumer price index, and discount rate, exchange rate, foreign direct investment,
foreign exchange reserves, gold price, KSE100, and money supply (M2). The purpose of research is to examine the
long-run and short-run connection among selected macroeconomic variables. A sample of 6 firms stock returns has
been selected on monthly basis from Oil & Gas Exploration & Marketing Companies. The monthly data of eight
variables over the maximum period of 11 years are selected namely: Market 100 Index (KSE 100), Broad Money (M2),
Exchange Rate (EXRATE), Interest Rate (DR), Consumer Price Index (CPI), Gold Prices (GPRICE), Foreign Direct
Investment (FDI) and Foreign Exchange Reserve (FEXRES). The study derives descriptive statistics for temporal
properties and applies the Augmented Dickey Fuller test discover stationarity of the data, and Co-integration. The
results depicts long run, positive/negative and significant (5%) connection among Oil & Gas Sector return with CPI,
DR, EXRATE, FDI, GPRICE, KSE 100, and M2 (T>2). FEXRES is modestly affected with the return of Oil & Gas
Sector. The coefficient (ECT) has a positive and significant of Oil & Gas Dev. Co, and statistically insignificant of Mari
Petroleum Company Ltd, Shell Pakistan Ltd, and with a negative sign and statistically significant of Pakistan Oil Fields
Ltd, Pakistan State Oil Co. Ltd and statistically insignificant of Attock Petroleum Ltd.
AIC-2018-EIEF-402: ENVIRONMENTAL FACTORS AND THEIR ROLE IN INVESTMENT DECISION-MAKING BEHAVIOUR OF

INDIVIDUAL INVESTORS
Corresponding Author: ZAHEER AHMED
Co-Authors: DR. SURESH RAMAKRISHNAN, DR. DEWI FARIHA ABDULLAH, UMARA NOREEN
University Technology Malaysia
Abstract: Investment decision-making behavior is driven by various internal and external factors. Economic and
political environment are key environmental factors influencing individual investor’s behavior. This research aims to
explore the direct impact of the economic and political environment on investment decision-making behavior of
individual investors. Current research is based on the review of extensive existing literature on economic and political
environment. The study concludes that economic environment has a direct significant impact on investor’s decision-
making behavior. It also identifies various aspects of economic environment such as inflation, interest rate, exchange
rate, gross domestic saving, and GDP growth those have significant impact on investor’s decision-making. In this
manner, inflation and interest rate have significant negative, whereas GDP and gross domestic saving have significant
positive impact on investor’s decisions. Moreover, the study determines direct impact of political environment on
capital investment. Similarly, study finds significant negative impact of political uncertainty on investment
environment, therefore investment decisions of investors suffer. The study further finds that political environment is
based on various political features including elections, political activism, political values, political news and affiliation
those have significant impact investor’s behavior. In this view, the study concludes that election has a significant impact
on investors decisions. Likewise, it identifies that domestic or global political news have a direct impact on investment
decisions. Finally, political values and affiliation have a significant influence on market participation, perception of
risk/return and selection of portfolio. Political activism has also a positive relationship with healthy and informed
investment decisions. This research provides in-depth insights of economic and political environment to
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individual/institutional investors and money managers for making healthy investment decisions. The study also offers
guidelines for individual/institutional investors, financial professionals for effective management of capital.
AIC-2018-EIEF-431: EFFECTIVE INTERNAL CONTROLS A FINANCIAL HEALTH INDICATOR FOR A COMPANY AND A
DIAGNOSTIC FOR SUCCESSFUL INVESTMENT DECISIONS
Corresponding Author: MUHAMMAD SADIQ MALIK
Co-Authors:
Alumni of Naval Postgraduate School Monterrey California USA
Abstract: Effective internal controls safeguard an organization or a company both by reducing the chances for
intentional or unintentional fraud that may be harmful (preventive controls) and by ascertaining minor errors earlier that
may convert to big issues at later stages (detective controls). The internal controls ensure conservation and protection of
assets, proficiency in the business operations, prevention and detection of fraud and other unlawful acts, completeness
and accuracy of financial records, and timely preparation of financial statements. A company can benefit from latest
research in these areas including Committee of Sponsoring Organizations of the Treadway Commission (COSO)
framework (2013). Best practices formulated for effective internal controls can perform diagnostics and financial health
indicators for successful investment decisions.The purpose of this research is to identify a best practices based on
scholarly articles that includes a framework for instituting effective internal controls of an organization or a company
that will serve to assist a company management to deter financial frauds and will also assist investors as a diagnostic in
determining financial health of a company. This research concludes that all of the three objectives and five components
of internal controls with related 17 principles are important for effective internal control of an organization or a
company. A template of internal controls based on COSO framework (2013), scholarly articles, United States Office of
Management Budget (OMB) reports, and U.S. GAO reports has been prepared as a reference for a company
management to design and operate effective internal controls. A company can create its own internal control framework
based on conclusions of this study and effective internal controls can enhance the efficiency of a company, can ensure
accountability, and may mitigate the risk of errors and fraud. This research recommends implementing the COSO
internal control framework for the companies.
AIC-2018-EIEF-450: HARNESSING BLOCKCHAIN TECHNOLOGY IN FUNDAMENTAL ANALYSIS FOR INVESTMENT

DECISION MAKING OF MALAYSIAN INVESTOR
Corresponding Author: AUDREY LIM
Co-Authors: WONG, WAI WAI
Multimedia University (MMU)
Abstract: The phenomenal effect of blockchain and its applied technology can virtually record and archive everything
of value and every single economic recorded transaction that has been programmed for recording. The transformative
roles of this new blockchain technology in the financial sectors are causing revolutions and disruptions to the traditional
financial system. A few international leading Stock Exchanges have already been preparing and are readying
themselves to embrace this technology while some Stock Exchanges such as in Malaysia may not be able to capitalise
and adopt this technology in the interest of its investors due to its lack of the applicability comprehension of this newest
technology’s capability. Moreover, limited research has been done to delineate the importance of blockchain technology
in the fundamental analysis for investment decision making among the investors. The objective of this study is to
highlight the possible impacts of this revolutionary blockchain technology, namely its efficiency in asset transfer, data
accuracy, irreversible transaction and transparency in fundamental analysis that could significantly instill greater
confidence among potential investors to engage this new technology. With greater data and information transparency it
will lead to the making of informed decision making, investors’ participation and market liquidity which will be
stimulated. However, not all investors are equipped with the knowledge and sufficient level of financial literacy to
conduct their own fundamental analysis in their investment decision making. Investors may still be susceptible to
psychological bias such as herding behaviours in which they just mimick the actions or decisions of the other investors.
Blockchain technology is seen to be offering great benefits to assist the investor to evaluate and make better rational
informed investment decision.
AIC-2018-EIEF-455: IMPACT OF CORPORATE POLITICAL CONNECTIONS AND AUDIT QUALITY ON AGENCY COST:
EVIDENCE FROM PAKISTAN
Corresponding Author: ANWAR HUSSAIN
Co-Authors: IQRA IJAZ
PMAS Arid Agriculture University Rawalpindi
Abstract: The study examines the impact of corporate political connections and audit quality on agency cost in
Pakistan. The institutional environment of Pakistan is weakened over time by giving raise to corruption, bribery and
political lobbying. This study examines the impact of political connections on asset utilization ratio which has shown
that political connected firms face high agency cost as they do not use their assets efficiently to generate revenue.
Agency cost is proxied with asset utilization ratio which is inverse proxy to agency cost. Impact of auditor expertise,
auditor independence, meeting frequency of audit committee, audit report lag and big4 audit firms on agency cost
shows that audit quality is a significant mechanism to control agency cost. Whereas it is determined that growth of
politically connected firms is low and older firms exhibit lower agency cost. The results can be great interest for
auditors, policy makers and owners of the firms.
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AIC-2018-EIEF-460: VOLUNTARY TAX COMPLIANCE: IMPACT OF JUSTICE AND TRUST IN GOVERNMENT AUTHORITIES
Corresponding Author: YESI MUTIA BASRI
Co-Authors: NASRIZAL, RUSLI,AL AZHAR
Universitas Riau
Abstract: This study aims to analyze the influence of the tax dimension (general justice, exchange with the
government, self interests, special provisions, tax rate structure) by using trust in government authorities as a mediating
variable. The population in this study is the Individual Taxpayer in Riau Province. Sampling technique used is
purposive sampling. A total of 300 questionnaires were distributed to Individual Taxpayers in the cities of Pekanbaru,
Bengkalis and Bangkinang, as many as 283 data can be processed. The results of the analysis with PLS show the
exchange with the government and, self interests and the tax rate have an important effect on voluntary compliance
while general justice, special povicions do not directly influence voluntary compliance. General fairness that have a
significant effect on trust in the government, while other variables have no effect. The results of the analysis show that
trust only mediates the influence of general justice on voluntary compliance.
AIC-2018-EIEF-464: DETERMINANTS OF INTERNET FINANCE COMPANIES PERFORMANCE: THE CASE OF CHINA

Corresponding Author: ZHONGKAI TIAN
Co-Authors: AHMAD FAHMI SHEIKH HASSAN
Universiti Putra Malaysia
Abstract: DETERMINANTS OF INTERNET FINANCE COMPANIES PERFORMANCE: THE CASE OF
CHINATian Zhongkai a, Ahmad Fahmi Sheikh Hassan *b aPutra Business School (PBS), Universiti Putra Malaysia,
43400, Serdang, Selangor, Malaysia bDepartment of Accounting and Finance, Faculty of Economics and Management,
Universiti Putra Malaysia*Corresponding author Email: *ahmadfahmi@upm.edu.myAbstractThe latest development in
computing and telecom technologies have changed the financial landscape for businesses, one of the most critical and
innovative strategy to have emerged is internet finance. Internet finance experienced fast development in the world
including China. With around 2000 internet finance companies currently operating in China there is extensive
competitions among internet finance companies offering their financial services to investors. In this regard, these
internet finance companies need to develop their own strategies so as to be able to conduct their businesses. The paper
empirically investigates the determinants of internet finance companies performance based on 330 sample analysis. This
study used a linear regression method by using one-month information of 330 random selected sample data that
collected from third-party websites. The findings show that the interest rate level, number of projects, and average loan
periods play a significant role in the performance of internet finance companies. The results reflect the relationship
between operation information and firm performance of the internet finance market in China. According to the results
the internet finance companies could improve their strategies in order to enhance performance and attract more
investors.
AIC-2018-EIEF-469: AUDIT COMMITTEE AND EARNING QUALITY

Corresponding Author: SHAHANIF HASAN
Co-Authors: SHAHANIF HASAN
University Selangor
Abstract: ABSTRACTThis study aims to investigate the relationship between the audit committee and audit quality on
financial reporting quality. Specifically, studies on the impact of audit quality and on audit committee financial
reporting quality in Malaysia have critical implications for Malaysia and this suggests to examine the significant effect
of Audit Committee on Financial Reporting Quality (Earning Management). The study used financial statements of 93
of listed companies from 2013 to 2015 in Bursa Malaysia. Data from the financial statements were analysed with
multiple regression analytical technique. Thus, this study investigates impacts of audit quality and on audit committee
financial reporting quality in Malaysia. The results show that the audit committee had a sig and no significant
relationship with financial reporting quality. Based on finding audit committee independence, audit committee financial
expertise, audit committee size is not supported and no significance, just audit committee meeting have supported and
significant results. As the size of audit committee increased, financial reporting quality was improved. However, this
study reveals that a decreased quality of financial reporting may be a result of arisen discretionary accruals. Finally,
when Audit Quality is treated as a moderator variable, there is no significant moderating impact on the relationship
between the Audit Committee and Financial Reporting (EM- Discretionary Accruals).
AIC-2018-EIEF-482: SOCIO-DEMOGRAPHICS, RISK PROPENSITY AND INVESTMENT DIVERSITY MODERATING ROLE OF

FINANCIAL LITERACY
Corresponding Author: MUHAMMAD KHURRAM SHEHZAD NIAZI
Co-Authors: DR QAISAR ALI MALIK
Abstract: Human behaviour is a complex phenomenon which is full of psychological traits affecting decision making,
therefore it is an intricate relationship of traditional finance and cognitive behaviour, having significant impact on the
economy. Financial policy making and investments are practical manifestation of asset allocation decisions taken under
the influence of a human personality biases hidden in the mind of decision maker analyzing empirical data. This paper
in particular is a step towards targeting the larger segment of the society and shifts the focus away from professional
investors, rather it attempts to explore the behaviour of non-professional common people and to find out the relationship
between risk behavior and effects of socio-demographics on personal asset allocation decisions by common citizens not
34
having much awareness and knowledge of financial instruments with an aim to find out moderating effects of financial
literacy. This descriptive study has been carried out on a survey questionnaire containing 70 items on 775 respondents
from Pakistan, Canada, Tunisia, Romania, Jordan, Tunisia, Moldova and UK including around 85 military personnel
and personal interviews of 18 respondents. The outcome of research indicates that in decision making domain financial
literacy has been found to significantly moderate the relationship between socio-demographics, risk propensity and
decision making, it concludes that with increase in age, education and income the investment diversity improves, in
females especially married/ widowed women are more risk averse than male. However married people as a whole, tend
to diversify their investments in general, however financial literacy and education contribute towards investment
diversity and reduce the risk taking ability. Hence this survey can be used as an effective tool for designing financial
instruments for general community.
AIC-2018-EIEF-491: ANALYSIS ON THE EFFECT OF INFLATION, FOREIGN EXCHANGE RATE AND THE FLOW OF SHIP
ARRIVALS TOWARDS CATTLE SHIP UNLOADING: CASE STUDIES IN SURABAYA PORT
Corresponding Author: MURPIN JOSUA SEMBIRING
Co-Authors: HERMAN BUDI SASONO
Widya Kartika University
Abstract: The price of goods and services will increases at a certain period, such as the Eid al-Fitr day or Muslim
festival or before Christmas or New Year, then after those days, the prices of goods and services will drop again, this is
not an inflationary pressure, but only a price fluctuation because the supply and demand at certain time. Especially the
cattle import, during the Eid-al-Adha the demand is rising, thus the market must be able to supply the needs. Foreign
Exchange Rate or the exchange rate of national currency against foreign currency, the fluctuation of the exchange rate
between the State currencies with other foreign currencies greatly affect the potential of the country’s export-import. In
this work which is known that the flow of ship’s arrivals in a port is categorized as Dead Weight Ships Call and Unit
Ships Call, thus, in this research the researcher only limit the research and focus on the flow of the arrival of the ship
with the category of Dead Weight Ships Call. The results of this paper show that (1) there is simultaneous influence of
Inflation, Foreign Exchange Rate, and Dead Weight Ships Call on Imported cattle; (2) There is no partial influence of
Inflation and Dead Weight Ships variable on cattle Imports; (3) There are partial influences of Foreign Exchange Rate
variable on Imported cattle; (4) Foreign Exchange Rate is a variable which has the greatest influence on Imported cattle.
AIC-2018-EIEF-500: SELL IN MAY AND GO AWAY OR JUST ANOTHER JANUARY EFFECT ON INDONESIA STOCK
EXCHANGE
Corresponding Author: RESTU HAYATI
Co-Authors: POPPY CAMENIA JAMIL
Universitas Islam Riau
Abstract: Sell in May and go away is a phenomenon of return anomaly that starts in May and lasts until October. These
months are called the worst months of stocks. Conversely, the months of November to April are often referred to as the
best months of the stock where a higher rate of return is achieved throughout the year. Although it has not been proven
academically, this phenomenon has been mentioned by various media in Indonesia such as Kontan, CNN Indonesia, and
Tempo Business which are predicted to correct the JCI throughout 2017. The purpose of this study is to prove the
phenomenon of sell in May and go away on the Stock Exchange Indonesia, and find out whether the average best return
of the month is affected by the high return in January. The results prove that even though the average increase in returns
in November-April was due to the high return in January, but there was no sell in May and go away on the Indonesia
Stock Exchange. Under these conditions, the direction of the relationship between risk and return is the opposite that
directs the Indonesia Stock Exchange to the efficient market hypothesis.
AIC-2018-EIEF-501: IMPACT OF EMOTIONAL INTELLIGENCE ON INVESTMENT BEHAVIOR: MODERATING ROLE OF
FINANCIAL LITERACY AND GENDER
Corresponding Author: IRFAN ULLAH MUNIR
Co-Authors: SHEN YUE, MUHAMMAD SHAHZAD IJAZ, SYEDA YUMNA ZAIDI, SAAD HUSSAIN, ZYUMNA4@GMAIL.COM
XiAn Jiaotong University
Abstract: Emotional Intelligence is the ability of an individual to control and manage his own emotions as well as the
ability to influence other individual’s emotion. Financial literacy can be expressed as the knowledge of financial terms
which helps to lessen the risk and took better opportunity between different possibilities. The study used financial
literacy and gender as moderating variable in emotional intelligence and investment behaviour relationship which have
not been studied in detail. Data was collected through structured questionnaire adopted from prior studies. A sample of
300 responses was collected and selected for analysis. EFA was used to check the convergent validity, discriminant
validity, and factor loadings. Regression and moderation analysis are used to test the study hypothesis. In the end,
conclusion and recommendations are discussed.
AIC-2018-EIEF-507: DETERMINANTS OF CREDIT RISK IN BANKING SECTORS: EVIDENCE FROM PAKISTANI BANKING
SECTORS
Corresponding Author: MOHAMMAD DAUD ALI
Co-Authors: MUHAMMAD NISAR LECTURER IN DEPARTMENT OF MANAGEMENT SCIENCES, BACHA KHAN UNIVERSITY,
CHARSADDA. SYED ARSHAD ALI SHAH LECTURER DEPARTMENT OF MANAGEMENT SCIENCES, BACHA KHAN UNIVERSITY
CHARSADDA
University of Haripur
Abstract: Abstract Risk management is a very important concept for any business as most financial and nonfinancial
decisions revolve around the corporate cost of holding risk. This issue is particularly important to banks since risk
constitutes their core business processes. This paper examines how credit affects a bank’s capital structure, profitability
35
and lending decisions. The current research conceded out an empirical investigation regarding credit risk of banks in
Pakistan over the time span of five (5) years (2007-2011). Three banking firms were selected on across sectional basis
for five years. Panel regression analysis has used, the credit risk effect by, gearing ratio, operating efficiency and none
performing loans have significant. Based on the study finding, it is recommended that banks in Pakistan should control
unusual lending and borrowing of loans and expenses. It is further recommended that credit analysis, loan
administration, human resource managers and regulatory authority should pay more concentration to banks in Pakistan.
In broad, results suggest that banking sector of Pakistan is well-diversified.
AIC-2018-EIEF-535: SHAREHOLDER WEALTH EFFECTS OF BANK MERGERS AND ACQUISITIONS IN THE MIDDLE EAST
&NORTH AFRICA (MENA) REGION.
Corresponding Author: SAMEER SINDI
Co-Authors: SAMEER MOHAMMED SINDI
Abstract: Abstract: This article provides an empirical assessment for shareholder wealth effects of bank mergers and
acquisitions in the Middle East & North Africa (MENA) region from 2000 to 2012. This study uses the event study
method to analyze shareholder wealth effects to M&A announcements of 35 acquirer banks in MENA region. The
empirical findings in this study indicated that M&A announcements had not caused significant abnormal return
(positive or negative) to acquirer banks in MENA region. Thus, this study concludes that the M&A have no significant
effects on shareholders wealth of acquirer banks in MENA region. The findings from this study are expected to
contribute significantly to the existing knowledge on shareholders wealth effects of bank M&A in the MENA region,
and to the investors in making their investments decisions.
AIC-2018-EIEF-551: IMPACT OF CORPORATE GOVERNANCE AND SOCIAL RESPONSIBILITY WITH MODERATING ROLE
OF STRATEGIC PHILANTHROPY ON FIRM’S PERFORMANCE
Corresponding Author: CHAUDHARY MAHMOOD
Co-Authors: CH KAMRAN MAHMOOD, MUHAMMAD RAHEEM BAIG
FOUNDATION UNIVERSITY RAWALPINDI PAKISTAN
Abstract: This study examines the Impact of Corporate Governess (CG) and Social Responsibility (CSR) with
Moderating Role of Strategic Philanthropy (CSP) on Firm Performance in the listed companies of Pakistan Stock
Exchange (PSX) from the period of 2004 to 2018. CG and CSR is taken as an independent variable with major effect of
CSP as a moderator, ROE and Tobin’s Q as dependent variables. After detailed analysis, it is inferred that CG and CSR
with moderating role of CSP have positive significant effect on firm’s performance. A concrete effort has been made to
differentiate data of CSR and CSP to analyze its moderating impact on CSP. The objectivity of differentiation of CSR
and CSP to analyze the impact on firm’s performance in a way to see the commitment of firm towards the philanthropy,
hence, CSR is a compulsion and CSP is a will. The paper has been analyzed with a view to check cause and effect
relationship by using Panel Data Analysis. Board independence, Firm Size and CSP have positive impact however CEO
Duality, Leverage and Board size have negative impact on ROE. On the other hand, Firm Age and CSP have shown
significant positive impact on Tobin’s Q. Being a moderator, CSP is showing the significant positive moderating effect
in relation of Firm Age and Board Independence with ROE. CSP represents significant negative moderating effect in
relation of Firm Size, CEO Duality & Leverage and significant positive moderating effect in relation of Firm Age and
Board Independence with Tobin’s Q. Results confirmed that CSP moderates the relation between CG, Firm related
variables and firm’s performance. However, the moderating effects derived from ROE and Tobin’s Q measures of
performance vary from each other. Tobin’s Q is more adequate and more vigorous as compared to ROE.
AIC-2018-EIEF-553: FINANCIAL REGULATIONS AND BANK INSOLVENCY: A PANEL DATA ANALYSIS OF COMMERCIAL
BANKS IN PAKISTAN
Corresponding Author: SHAKEEL SAJJAD
Co-Authors: MOHSIN NAEEM, DR. SYED HAIDER ALI SHAH
Bahria University
Abstract: Financial regulations are most important to progress the liquidity and solvency risk of financial institutions
for every country in the globe. Strict financial regulations may be making safe for bank stability. The study empirically
investigates how the previously executed financial regulations enforce by state bank of Pakistan (SBP), have an effect
on individual bank’s banking insolvency risk. This study employs sample of 09 commercial banks of Pakistan over a
period of time 2011 to 2015 on a quarterly basis in Pakistan. Unlike other studies, this study employs the total assets
structure of commercial banks for categorization of commercial banks and categorized banks like large banks, medium
banks and small banks. This study employs ZSCOR to compute the banking insolvency risk of commercial banks in
Pakistan. Panel data analysis is used to describe the relationship between financial regulations and banking insolvency
of commercial banks for a sample selected commercial banks in Pakistan. The empirical results expose that an increase
in the non-performing loan to total loans can increased insolvency risk of large, medium a small commercial banks.
Furthermore, the results also disclose that the capital adequacy ratio is originated to be unimportant with banking
insolvency risk for all sample selected commercial banks in Pakistan. For large, medium and small commercial banks, it
reasons that loan to deposit ratio decreases as insolvency risk increases. Similarly, liquidity ratio and nonperforming
loans to total loans, loan to deposit ratio and reserve ratio have been found to be significant for large commercial banks
while the capital adequacy ratio is found to be significant for medium and small banks in Pakistan.
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AIC-2018-EIEF-562: CLEAN ENERGY POLICY, PLANNING AND MANAGEMENT: GEARING UP THE RAPID ECONOMIC
GROWTH AND SUSTAINABLE DEVELOPMENT IN NEPAL
Corresponding Author: CHET NARAYAN ACHARYA
Co-Authors:
Tribhuvan University
Abstract: Sustainability agenda has been gaining extensive concentration as one of the major development paradigm in
modern era. Rapid economic growth, social development, sustainability and poverty reduction have been considered as
crucial discourse under that paradigm. With the world-wide wave of economic development and improved traditional
living standard of people, consumption of fuel has also increased significantly. Exponential growth in use of fossil fuel
and its impacts compelled to search for alternative energy sources. Clean energy is that source of energy that is
naturally restocked. Nepal is rich enough country for renewable energy sources even though, could not accelerate
growth and development agenda. Appropriate policy, planning, and management of clean energy would help to give a
big push to break development hazards and would contribute for takeoff for sustainable development and poverty
reduction strategies. This paper attempts how clean energy policy, planning and management would contribute for
gearing up for sustainable development and poverty reduction in Nepal. It is an endeavor to scrutinize and understand
the clean energy utilization, proper management and exploring the capacity of the Nepalese economy. Findings of the
study conclude that, instead of fossil energy, renewable energy utilization contributes for transferring poor livelihood
and its sustainability.
AIC-2018-EIEF-563: ANALYSIS OF INTERELATIONSHIP BETWEEN USEFULNESS OF MANAGEMENT ACCOUNTING

SYSTEMS, INTERACTIVE BUDGET USE AND JOB PERFORMANCE.
Corresponding Author: MUHAMMAD DAHLAN
University of Padjadjaran
Abstract: We investigate the extent to which interrelationship between usefulness of management accounting systems,
interactive budget use and job performance. Then, the extent to which manangement accounting systems and interactive
budget use should be instead of moderating variables.We study the public service administration office in West Java
Province, Indonesian. From 120 distributed questionnaires, we obtain 78 usable data points which we analyse using
Path-Analysis. We find that usefulness of management accounting systems (UMAS) improves interactive of busget use
(IBU). Both variables UMAS and IBU significantly boost job performance. We find too IBU is not moderating variable
in the relationsip between UMAS and job performance.This study implies that director and or managers can open
communication channels to suborditate to increase UMAS that lead to the improvement of IBU in order to generate
excellent performance. This study confirms that Usefulness of Management Accounting System should be increase
implementation of interactive budget use to leverage the adminitration service to civil services in gaining competitive
advantage. This study investigates the importance of usefulness management accounting systems and interactive budget
use at middile to lower level employees in the public service administration office that less attention in the field of
management accounting.
AIC-2018-EIEF-568: LOCAL GOVERNMENT CHARACTERISTICS, ADOPTION OF ACCRUAL ACCOUNTING, AND

GOVERNMENT PERFORMANCE
Corresponding Author: NINGRUM PRAMUDIATI
Co-Authors: NINGRUM PRAMUDIATI
STIE YKPN School of Business Yogyakarta
Abstract: Accrual-based accounting is the accounting basis that began to be applied to Indonesian Government
Accounting Standards (SAP) in 2015. This study aimed to examine the effect of local government characteristics on the
financial performance of local government using the adoption of accrual-based Government Accounting Standard as a
mediation variable. The sample is the local government in the Provinces of DIY and Central Java. This research was
analyzed by Partial Least Square (PLS). The results showed that leadership education background, experience using the
accrual basis, complexity, and wealth have a positive effect on the adoption of accrual-based Government Accounting
Standard. Furthermore, leadership education background, and experience using accrual basis have a positive effect on
the financial performance of local government. In contrary, the adoption of accrual-based Government Accounting
Standard and expense have a negative effect on the financial performance of local government. The adoption of accrual-
based Government Accounting Standard mediates the effect of leadership education background, experience using
accrual basis, and wealth on the financial performance of local government.
AIC-2018-EIEF-581: FAMILY FIRMS, DIRECTORS’ REMUNERATION, EXPROPRIATION AND FIRM VALUE: EVIDENCE OF
THE ROLE OF INDEPENDENT DIRECTORS’ TENURE WITHIN THE REMUNERATION COMMITTEE IN MALAYSIA
Corresponding Author: CHEE YOONG LIEW
Co-Authors: YOUNGKYUNG KO, BEE LIAN SONG, SARANIAH THECHINA MURTHY
Taylor's University
Abstract: This paper examines the relationship between directors’ remuneration and firm value and whether
independent directors’ tenure in the remuneration committee moderates this relationship. The results show that non-
executive directors’ remuneration significantly reduces firm value in family firms within non-exclusive industries. This
reduction is stronger in family firms compared to non-family firms. Within family firms in non-exclusive industries,
independent directors’ tenure within the remuneration committee also has a positive moderating effect on the
relationship between non-executive directors’ remuneration and firm value. This positive moderating effect is stronger
37
in family firms compared to non-family firms. Our research have significant policy implications with respect to how the
Securities Commission (SC) should design and implement proper rules and regulations to govern non-executive
directors’ remuneration as well as how the SC should govern the tenure of the independent directors within the
remuneration committee in East Asian emerging market firms where Agency Problem Type II is prevalent and
ownership is highly concentrated.
AIC-2018-EIEF-591: THE IMPACT OF EDUCATIONAL TOURISM, EXPORTS AND FOREIGN DIRECT INVESTMENT ON THE
ECONOMIC GROWTH
Corresponding Author: SITI HAJAR HUSSEIN
Co-Authors: SUHAL KUSAIRI , FATHILAH ISMAIL
Abstract: Educational tourism sector has been rapidly growing especially in developing countries since early twentieth
century and one of the major sources of export in developed countries. Therefore, the objective of this paper is to
determine the impact of educational tourism on the economic growth with controlling the impact of exports of goods
and foreign direct investment. A panel data set of 11 countries were selected as a main groups in international education
exporter for the year 2002-2017 and utilised the static panel data analysis. The results found that educational tourism
and exports have positive impact on economic growth while the impact of foreign direct investment is negative one.
This study proved that other than exports of goods, for certain countries can still rely on the educational tourism sector
as a new engine of the economic sustainability.
AIC-2018-EIEF-606: STRENGTH ANALYSIS AND E-ENTREPRENEURSHIP CHALLENGES ON DIGITAL ECONOMIC

DEVELOPMENT IN WEST SUMATRA IN SUPPORTING NATIONAL ECONOMIC GROWTH
Corresponding Author: SITI RAHMI
Co-Authors: SITI RAHMI
Abstract: The use of information and communication technology in this era has become part of everyday life. The
progress and development of information and communication technology provides many conveniences in various lines
of life, especially in the digital economy. Digital economy is a thing that signifies the development and economic
growth in the future, with the rapid development of business or trade transactions that use the internet as a medium in
communicating, collaborating and collaborating between companies or individuals. The ease of access and utilization of
technology in the economic field is able to stimulate technology-based entrepreneurs called E-entrepreneurship. The
increasing number of E-entrepreneurship in Indonesia, especially in West Sumatra, is expected to have a positive
impact on national economic growth. However, in its implementation there are still many obstacles faced, especially
related to the absorption of workers who support the e-entrepreneurship. Therefore, it is necessary to analyze the
strengths and challenges faced by E-entrepreneurs in the digital economy in order to encourage national economic
growth. The money method is carried out in a descriptive-evaluative manner using literature studies from journals, the
web, and also newspapers / newspapers.
AIC-2018-EIEF-608: UNFAIR CONTRACT TERMS IN MALAYSIAN ISLAMIC BANKS: EMPOWERING BANKING

CONSUMERS BY ISLAMIC EDUCATION ETHICS
Corresponding Author: NOOR MAHINAR ABU BAKAR
Co-Authors: NORHASHIMAH BINTI MOHD YASIN , NG SEE TEONG
INTERNATIONAL ISLAMIC UNIVERSITY MALAYSIA
Abstract: Banking consumers are overwhelmed with credit opportunities provided by Islamic banks (IBs). However,
without proper knowledge or lack of understanding on banking contracts, it is easy to get into financial problem or even
financial detriments. This study examines financial literacy via Islamic educational ethics in making bank consumers
aware of the quality of the Terms and Conditions (T&Cs) to enable them understand specific information towards
making well-informed decisions. Using content analysis methodology, this study analysed bank consumers’ reading
habits of T&Cs. Findings reveal that when buying goods and services of Islamic banks, bank consumers have to accept
T&Cs on a take it or leave it’ basis so as to proceed with their purchases. By blindly accepting the lengthy and complex
T&Cs, bank consumers disempowered themselves and provide IBs the possibility to include unfair T&Cs. Therefore,
this study recommends that bank consumers to seek Islamic education ethics in making good financial decisions and for
IBIs to adopt duty of care in increasing transparency by shortening and simplifying the T&Cs. This study will be
helpful to empower bank consumers in taking necessary actions when treated unfairly by IBs at the same time boosting
their certainty and confidence in making financially responsible decisions.
AIC-2018-EIEF-620: INDONESIAN COCONUT COMPETITIVENESS IN INTERNATIONAL MARKETS

Corresponding Author: HERIYANTO HERIYANTO
Co-Authors: HERIYANTO
Abstract: Indonesia is one of the country’s largest Coconut producer and exporter in the world market. The
management efforts of Indonesia not optimal coconut, coconut export is still largely in the form of primary products, a
type of derivative products coconut produced Indonesia is still limited. But in general, this research aims to analyze the
Export Competitiveness of coconut Indonesia in international markets, specifically aims to analyze the position and
competitiveness of Indonesia coconut commodities in the international market. Methods of data analysis using Trade
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Specialization Index (ISP), the analysis Revealed Comparative Advantage (RCA), and the Constant Market Share
analysis (CMS). The results showed that during the period of 2005-2016, the development of supply and demand are
relatively unstable and likely to rise. ISP values during the period of 2005-2016 have the value positive that shows that
Indonesia is a country exporting coconut and belongs into the categories of very mature in the international market,
indicated by the average value of the ISP of 1.00. The value of the RCA during the period of 2005-2016 have a value
above 1 indicating that Indonesia Coconut has a comparative advantage for the commodity. While the analysis results in
CMS during the period of 2005-2016 based on the four effects shows that the competitiveness of coconut Indonesia
influenced by standard growth effects and efficient distribution where the coconut export growth in Indonesia is
affected by the growth of coconut import world.
AIC-2018-EIEF-626: PROPOSING A FRAMEWORK OF THREE FAMILIES OF PERFORMANCE MEASURES AGAINST A

UNIVERSAL SHARPE MEASURE: KENDALL’S TAU RANK ORDER CORRELATION APPROACH
Co-Authors: DR WAJID SHAKEEL, DR ADIL TAHIR PARACHA, DR MALIK FAISAL AZEEM, MALIK JAWAD SABOOR
IQRA University
Abstract: First objective of our paper is to formulate a framework of selective performance measures under a three
groups based on distinct risk levels. Second objective of the paper is to incorporate the time effects e.g., length of the
sampling period, distinct risk classes of mutual funds etc. and identify if the choice of performance measures is
irrelevant proposed earlier (e.g., see, Eling and Schuhmacher, 2007 and Eling, 2008). The mean-variance analysis
approach has been adopted as a fundamental tool of measuring risk of main categories of mutual funds. Then the
Kendall’s tau rank order correlation approach has been deployed across the length of sample over four distinct time
periods to confirm the significantly indifferent results among performance measures. On the generalized basis the
significant indifferent results do exist among the selective half of the alternative performance measures in relation to
assess the abnormal distributed return pattern.
AIC-2018-EIEF-627: INSTITUTIONAL FACTORS AND FOREIGN DIRECT INVESTMENT INFLOWS: EMPIRICAL EVIDENCE
FROM LATIN AMERICAN AND CARIBBEAN COUNTRIES
Corresponding Author: QURAT UL AIN
Co-Authors: TAHIR YOUSAF
South Western University of Finance and Economics
Abstract: This study aims to examine the effect of institutional quality on Foreign Direct Investment (FDI) inflows in
24 developing Latin American and Caribbean (LAC) countries. For empirical examination, this study used panel data
over the period 1995 to 2015 by employing a fixed-effects model after controlling for heteroscedasticity. The study also
shows significant relation with controlling variables namely GDP per Capita and human capital. The empirical finding
suggests that the country can attract more FDI if they enhance their economic institutions despite deficiencies in market
size, trade openness and high level of human capital. However the development level seems to have an equal
importance as that of economic institutions and is significant at all levels in LAC.
AIC-2018-EIEF-629: ASSESSING FISCAL SUSTAINABILITY IN MALAYSIA

Corresponding Author: ALVINA SYN-YEE LEE
Co-Authors:
Universiti Malaysia Sarawak
Abstract: Fiscal sustainability or public finance sustainability is one of the concerns in all economies. It serves as an
indication of a government’s ability to sustain its spending and income without threatening government solvency in the
long term. This article aims to assess fiscal sustainability in Malaysia using the indicator of fiscal sustainability (IFS)
developed by Croce and Juan-Ramón (2003). The findings from this study suggest that with 24 out of 30 years
of the sample period under reviewed, the IFS algorithm is above the threshold of 1 indicating Malaysia was fiscally
unsustainable during those periods under study. Among the main actor of this scenario were the impact of economic
crises in Malaysia as a result of implementation of expansionary fiscal policy during each post-crisis. The IFS algorithm
would be an indicator that can serve as a precautionary early warning measure in formulating future fiscal stance
objectives. This can be executed by targeting debt ratio to maintain the IFS value within the sustainable threshold
region.
AIC-2018-EIEF-639: HEALTH EXPENDITURE AMONG MALAYSIAN COMMUNITY-DWELLING ELDERLY WITH DEMENTIA

Corresponding Author: ROSHANIM KORIS
Co-Authors: NORASHIDAH MOHAMED NOR, SHARIFAH AZIZAH HARON, SYED MOHAMED ALJUNID, AMRIZAL MUHAMMAD
NUR, NORMAZ WANA ISMAIL, TENGKU AIZAN HAMID, ASRUL AKMAL SHAFIE AND SURAYA YUSUF
Abstract: The elderly consume a greater volume of health care facilities not because they are older, but because of they
are sick. The chronic comorbidities and deterioration of cognitive ability would lead the elderly’s health become worst.
The aim of this study is to provide a comprehensive estimation of the direct and indirect costs of healthcare utilization
in a nationally representative sample of community-dwelling elderly with dementia as well as the determinants of health
expenditure. A survey using multi-stage random sampling techniques recruited final sample of 2274 elderly people in
state of Johor, Perak, Selangor and Kelantan. By using a two-part model, findings indicate household income and
education level are variables that strongly influence the health expenditure among elderly with dementia. Number of
39
visits and seeking the treatment in private facilities are also affected healthcare expenditure. The comorbidity that
highly influences health expenditure is cancer. The comorbidities are one of factors that could cause dementia among
elderly. It is hoped that this study will promote the issues of dementia as a priority in public health and social care in
Malaysia.
AIC-2018-EIEF-640: THE IMPACT INSTITUTIONAL INVESTMENT HORIZON ON CORPORATE GOVERNANCE AND FIRM
PERFORMANCE
Corresponding Author: ABDUL WAHEED
Co-Authors: ABDUL WAHEED, QAISAR ALI MALIK
Foundation University, Islamabad
Abstract: The current study aims to augment the understanding of institutional investors in enhancing the internal
corporate governance and firm performance mechanism as homogeneous and heterogeneous groups. The study applies
Arellano Bond dynamic panel-data estimation (under the assumptions of GMM) to control the potential endogeneity
problem on the selected sample of 287 firms from 2005 to 2016. The econometric analysis of the selected sample
suggests that the investment horizon of institutional investors paramount for capturing the true relationship with
corporate governance and firm performance mechanism. On one hand, presence of long horizon institutions (pension
funds) in the firms’ ownership structure strengthens the internal governance system and improves the performance but,
on the other hand, the short horizon institution (banks and mutual funds) not only weakens the internal governance
system but also results in poor firm performance. The findings of the study help the managers and individual investors
to understand how institutional investors effect internal governance and firm performance mechanism. Moreover, the
findings also support the regulatory authorities in enacting laws for the promotion of good governance practices in the
firms.
AIC-2018-EIEF-644: ANALYSIS OF FINANCIAL PERFORMANCE USING FINANCIAL RATIO, AND EMOTICON

Corresponding Author: MISWANTO MISWANTO
Co-Authors: LITA KUSUMASARI AND RUSMAWAN WAHYU ANGGORO
YKPN School of Business (STIE YKPN) Yogyakarta
Abstract: The problem in this study is the analysis of financial performance with ratios difficult to understand by
decision makers. With financial ratios, managers find it difficult to understand whether the company's financial
performance is good or not. To solve this difficulty is to analyze financial performance with emoticons. The purpose of
this study is to test whether the results of performance analysis with emoticons are easily understood rather than
financial ratios. The sample used was 155 respondents. All respondents live in Yogyakarta. Respondents consisted of
students, lecturers and managers who had studied financial management and accounting. Data was obtained through
distributing questionnaires to respondents. Testing is done by sign test. The analysis results show that the value of the
sign test probability is smaller than the 5% error rate. These results indicate that the analysis of financial performance
using emoticons is better than using financial ratios. The finding of this study is analysis with emoticons easier than
with financial ratios.
AIC-2018-EIEF-655: EXCHANGE RATE VARIABILITY AND MACRO ECONOMY: A COMPARATIVE ANALYSIS OF AFRICAN
AND LATIN AMERICAN DEVELOPING COUNTRIES
Corresponding Author: SANIA SARFRAZ
Co-Authors: SANIA SARFRAZ1, DR. SARA RAMZANI2, ASSOC. PROF. DR. VALLIAPPAN RAJU3 NAIN TARA SARFRAZ RAJA4,
MUHAMMAD AKSAR5
Limkokwing University of Creative Technology (LUCT)
Abstract: Purpose: The study aims to investigate the effects of real effective exchange rate variability on its
macroeconomic factors. These macroeconomic factors are divided into two tiers i) real growth, price inflation ii)
demand component that includes: government, private consumption, investment, exports, and imports. Design: It
gathered data from different database sources for 36 years on annual basis, starting January 1980 to December 2015 for
11 developing countries. Eviews-9 is used to analyze and interpret it. Data gathered for independent and dependent
variables are found to be stationary at ADF/PP 1st difference through unit root test hence co-integration JJ approach is
applied.Findings: Study reports that all hypotheses have a significant impact on real growth, price inflation, investment,
government and private consumption, export and import on the real effective exchange rate. REER has an impact on
international trade flows and supports the foreign exchange and monetary policy decision-making process on regional,
sub-regional levels. In light of the current study, economic investors can take effective decisions regarding investment
based on expected trends in money supply, exchange, and interest rates. Research also facilitates the economic investors
for estimation of the future direction of exchange prices which will help them to allocate their resources
efficiently.Originality: Previous researches conducted on the exchange rates with the impact of macroeconomic
variables taking into account developed countries (Kazi, 2008) and the developing countries (Priceington, Katsuura, and
Higgs, 2004). Wong et. al, (2004) investigated the co-integration relationship between developed and developing
countries altogether. However, in this study, a comparison approach is used to capture the relationship among
macroeconomic variables in the context of developed and developing countries. The study is helpful to understand the
relation between exchange rate variability and macroeconomic variable in developed and developing countries as the
macroeconomic variables that have been taken in this study provide new facts of measuring exchange rate variability.
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AIC-2018-EIEF-667: INTERACTIVE USE OF PERFORMANCE MEASUREMENT SYSTEMS AND ITS IMPACT TO FIRM
PERFORMANCE: EVIDENCE FROM WEST JAVA PROVINCE LOCAL-OWNED ENTERPRISE, INDOENSIA
Corresponding Author: MUHAMMAD DAHLAN
Co-Authors: MUHAMMAD DAHLAN
University of Padjadjaran
Abstract: We analysis influence the interactice use of performance measurement systems/(IPMS), organizational
commitment/(OC), and effectiveness innovation type/(EIT) on the firm performance. Then, the extent to which that
who have organizational commitment and effectveness innovation type as an intervening variables. We study the West
Java Local-Owned Enterprise, Indonesian. From 146 distributed questionnaires, we obtain 69 usable data points which
we analyse using Path-Analysis. We indicated that IPMS, organizational commitment, effectveness innovation type
have positive and significantly effect on firm performance. Other word, we suggested that organizational commitment
and effectveness innovation type as an inetrvening variable in the relationsip between IPMS and firm performance. This
result implies that managers can open communication linness to subordinate to increase IPMS that lead to the
improvement of OC and EIT in order to generate operational effectveness and performance. This research confirms that
IPMS and OC should be increase implementation of EIT to encourage the employee’s motivation to creation by day to
day in gaining firm competitive advantage. This research have confirmatory the importance employed of IPMS, OC,
and EIT at middile to lower level employees in the Goverment Local-Owned Enterprise. I thing that less seriously in the
decade were field of management accounting/performance measurement systems.
AIC-2018-EIEF-668: RELATIONSHIP BETWEEN EMPLOYEE JOB SATISFACTION AND JOB ENGAGEMENT: AN EVIDENCE
FROM PAKISTAN
Corresponding Author: M NAEEM ANJUM
Co-Authors: DR. M NAEEM ANJUM, QAISER ABBAS, ZAHRA JAMIL
University of Sargodha
Abstract: In this study, we have examined the impact of employee job satisfaction level and employee work
engagement. Whether an employee satisfaction has any effect on employee engagement? We have collected data from
the employees of the different organizations of the Multan region during the period of 2018. By conducting a
questionnaire-based research survey we have collected a total sample of 120 responses. We have used the Smart PLS
software for analysis. We concluded that there is a positive and significant relationship between employee job
satisfaction and employee job engagement. Findings showed that there is positive relationship between employee job
satisfaction and job engagement. It shows that if the employees are highly satisfied with their job, then it leads towards
their high involvement in their work at a job in the organization and vice versa.
AIC-2018-EIEF-685: ANALYSIS OF FACTORS AFFECTING THE ACCOUNTING DEPARTMENT IN OUTSOURCING
DECISION MAKING
Corresponding Author: LINTANG NUR AGIA
Co-Authors: EFI SUSANTI
UNIVERSITAS ISLAM RIAU
Abstract: The development of the hospitality industry in Pekanbaru, Riau encourages the high demand for workers
who are not only capable but have special expertise in the hospitality sector to improve the service of this service
industry. In fact, hospitality school education or tourism in Pekanbaru city is very minimal so that the fulfillment of the
workforce of the entity must incur considerable costs for the procurement of experts. Outsourcing strategy is a solution
in fulfilling the workforce so that it can minimize HR costs. The purpose of this research is to project the outsourcing
workforce needs for hospitality services and identify factors that influence the decision making of the use of labor
outsourcing in the hospitality service industry in Pekanbaru. While the specific targets to be obtained are the existence
of a standard or policy used by the hotel industry leadership in the use of outsourcing services. The methodology used
in this study is the mixed method, namely by interviewing hotel industry leaders who use outsourcing services to assist
business activities in hotels and questionnaires of 15 hotels(3-5stars) in the city of Pekanbaru with census techniques.
The results of the study prove that the factors that influence the accounting department in making outsourcing decisions
are hotel quality, hotel intensity and hotel size.
AIC-2018-EIEF-690: THE EVALUATION OF FISCAL DECENTRALIZATION IN INDONESIA BASED ON THE DEGREE OF

REGIONAL AUTONOMY
Corresponding Author: RUDY BADRUDIN
Co-Authors: RUDY BADRUDIN
STIE YKPN School of Business Yogyakarta
Abstract: This research was conducted in order to evaluate the implementation of fiscal decentralization in Indonesia
by using the role of capital expenditure and economic growth as intervening variables. Based on the evaluation carried
out on the implementation of fiscal decentralization, it is expected that the gap between the expected objectives of the
implementation of fiscal decentralization according to the laws and the theory with facts and empirical occurrences
regarding public welfare will decrease. Specific targets to be achieved are testing the implementation model of fiscal
decentralization by analyzing the effect of fiscal decentralization on capital expenditure, economic growth, and the
welfare of district / city communities in Indonesia. The analytical method used is based on Partial Least Square (PLS)
analysis model which follows the structural equation model model of Structural Equation Model (SEM). Based on the
PLS analysis model testing which is processed from the data of the research variables of districts / cities in Indonesia,
the results show that fiscal decentralization has a significant effect on capital expenditure but has no significant effect
41
on economic growth and public welfare, capital expenditure has a significant effect on economic growth and public
welfare, and growth the economy has no significant effect on people’s welfare. The successful implementation of fiscal
decentralization in Indonesia is influenced by the economic strength of each region as measured by the degree of
regional autonomy.
AIC-2018-EIEF-705: RELATIONSHIP BETWEEN STOCK MARKET INDICATORS AND FOREIGN PORTFOLIO INVESTMENT
(FPI): EVIDENCE FROM PAKISTAN
Corresponding Author: ZAHIRULLAH ZAHIR
Co-Authors: MUMTAZ HUSSAIN SHAH
UNIVERSITY OF PESHAWAR
Abstract: The research study was designed to study the relationship between stock market indicators and net foreign
portfolio investment (NFPI). Long term and short term relationships of five stock market indicators namely stock
market capitalization, market returns, market turnover, market risk and market indices with NFPI were analysed
through co-integration and error correction models (ECM). Three co-integrated vectors were found showing long term
relationships and three variables were found having short term relationship and past values have impact on the current
values. Regression analysis showed the impact of stock market indicators and NFPI. The results show that all the stock
market indicators have positive and significant impact on NFPI except the market risk which has negative relation with
NFPI.
AIC-2018-EIEF-719: ANALYSIS OF EXTERNAL ENVIRONMENTAL FACTORS WHICH AFFECT THE DEVELOPMENT OF

RIDE-SHARING PLATFORM BASED ON ISM MODEL, EXAMPLES OF DIDI
Corresponding Author: LIN LI
Co-Authors:
UTM
Abstract: 1. Introduction This paper attempts to clarify the external environmental factors that affect the development
of ride-sharing platform, and use the ISM model to clarify their levels and relevance.2. Design/methodology/approach
Interpretative Structural Modeling Method (ISM) model, decompose the complex system into several subsystem
elements, and use people’s practical experience and knowledge as well as the help of the computer to finally form a
multi-level hierarchical structural model. This model is mainly based on qualitative analysis and belongs to the
structural model, and can transform fuzzy ideas and views into intuitive models with good structural relationships. It is
especially suitable for system analysis with many variables, complex relationships and unclear structure, and can also
be used for scheduling of programs. It has a wide range of applications, from international issues such as energy issues
to regional economic development, enterprises development and even individual issues. By using the ISM model,
external environmental factors affecting the development of ride-sharing platforms can be clarified, and their levels and
relevance can be analyzed.3. Value In fact, with the development of the ride-sharing platform, the key external
environmental factors affecting the development of the ride-sharing platform have changed. The value of this paper is to
propose new key external environmental factors and use the ISM model to clarify the level.
AIC-2018-EIEF-724: THE EFFECT OF STOCK SPLIT TO ABNORMAL RETURN, STOCK PRICE AND STOCK TRADE
VOLUME ON GO PUBLIC COMPANY
Corresponding Author: THERESIA TRISANTI
Co-Authors: THERESIA TRISANTI
STIE YKPN
Abstract: Go Public Company can raise funds for its operations through the sale of shares to investors. But the stock
price is too high can make the investors are not interested in buying. Stock market value can be reduced by the stock-
split. This study aims to examine the effect of stock split to abnormal return, stock price, trading volume and security
return variability in the go public company on the Indonesia Stock Exchange. This study uses data from 30 companies
that was taken by purposive sampling in the period of 2013-2016. The hypothesis in this study were tested using Paired
sample t test with an error rate of α = 5%. Researcher found that the stock split event causes the difference
between the stock price, trading volume and security return variability between before and after the stock split. But the
results found that the stock split did not cause any differences between the abnormal return before and after stock split.
AIC-2018-EIEF-740: MULTIPLIER EFFECT OF TOURISM ACTIVITIES IN THE KOMODO NATIONAL PARK TO THE
REGIONAL ECONOMIC GROWTH OF WEST MANGGARAI REGENCY
Corresponding Author: YOOCE YUSTIANA
Co-Authors: ACHMAD SJARMIDI, AHMADA D. NURILMA
Abstract: The growing number of tourism visitors to the Komodo National Park, the economic growth of west
Manggarai Regency, where Komodo National Park is located, has increased, especially from sectors related to tourism
activities. In Indonesia, the tourism sector is ranked second as the country’s largest foreign exchange contributor after
palm oil. The objectives of this research are : (1) to calculate the multiplier effects of direct, indirect and induce
economic activities caused by tourism activities in the Komodo National Park, and (2) to calculate the income disparity
among business communities in area around Komodo National Park. This study uses the Keynesian Multiplier Effect to
measure the economic impact that occurs in West Manggarai Regency from the existence of tourism activities in the
Komodo National Park. The income disparity between business actors is measured by the Gini Ratio and Lorenz Curve
42
Coefficients. The Results showed that the three Keynesian Multiplier Effect values from tourism activities in Komodo
National Park were more than one (>1), meaning that tourism activities in Komodo National Park had been able to
provide economic impact for the people in West Manggarai Regency. Income inequality between tourism business
actors in West Manggarai Regency is 0,503, which means that among business actors there is high inequality in terms
of income earned.
AIC-2018-EIEF-742: SHADOW ECONOMY, OUTREACH OF FINANCIAL INSTITUTIONS AND FINANCIAL INCLUSION; A

STUDY OF BALKAN COUNTRIES
Corresponding Author: HINA AFFANDI
FURC
Abstract: Financial inclusion is a core pillar of development policy in the financial system. This research is an
endeavor to empirically inspect the influence of shadow economy and the outreach of financial institutions on the
financial inclusion. Annual data has been gathered from the financial institutions operating in six Balkan countries for
the year 2006-2017. It is suggested that shadow economy has significant impact on the financial inclusions and the
outreach of financial institutions are also found to have significant effect on financial institutions. Non-linear co-
integration approach has been opted to recognize the asymmetric effects by exploring how shadow economy and
financial institutions’ outreach affect the financial inclusion. This research study has various implications for the
financial system which can add to the improvement of the banking and nonbanking sectors of the Balkan countries.
AIC-2018-EIEF-747: MODELLING VOLATILITY IN MEASURING MARKET RISK WITH VALUE-AT-RISK (VAR). (EVIDENCE
FROM PAKISTAN).
Corresponding Author: MUHAMMAD NISAR KHAN
Co-Authors:
AWKUM Scholar
Abstract: AbstractThis research work is done to examine the best volatility forecasting model for measuring market
risk. The models used for finding the volatility of stock returns were SMA, EWMA and GARCH. The proxy used for
measuring market risk is value-at-risk (VaR) method. Variance-Covariance method is used for the calculation of VaR to
measure market risk. The daily data of stock return is used in this study and collected from Pakistan Stock Exchange
(PSX). The analysis start with ADF test to check the order of integration of all selected variables. After applying
augmented dickey fuller (ADF) test for stationarity, the variables were stationary at level. The regression test were then
applied to check that which forecasting model is best to measure the market risk through VAR, the regression analysis
result exhibits that volatility forecasting model simple moving average (SMA) is 99% best model used for measuring
market risk.
AIC-2018-EIEF-751: THE IMPACT OF INSURANCE COMPANY'S PROFITABILITY ON THE ECONOMIC GROWTH (CASE
STUDY IN AMMAN STOCK EXCHANGE)
Corresponding Author: FATIMA ALHAMSHARY
Co-Authors: DR. SITI NURAIN MHMAD, WESAM SALAMA EZBOON
Abstract: This paper investigates the impact of Jordanian insurance company’s profitability on the economic growth
during the period 2007-2016. Regression analysis using random effect model was adopted after applying Hausman test.
The results reveals that earning per share, and net realized premiums to shareholders equity have a negative impact on
the economic growth, also a significant positive impact for the return on equity on the economic growth has been
founded. According to the results the study recommended to encourage individuals and investors to participate in
insurance in various fields.
AIC-2018-EIEF-778: THE EFFECT OF BUSINESS CHARACTERISTICS AND OWNER CHARACTERISTICS ON TAX

COMPLIANCE
Corresponding Author: MUSDALIFAH DIMUK
Co-Authors: ZULHER, SUARNI NORAWATI, MUHAMMAD RIVANDI, POPI FAUZIATI
Universiti Selangor
Abstract: Tax is the transfer of wealth from of the people to the state to finance routine government expenditure and
the surplus is used for public saving. To increase tax revenue can be obtained through a high level of tax compliance
from taxpayers. This study aims to determine the effects of business characteristics (age, sector, size) and characteristics
of owners (education, knowledge) on tax compliance. This research is based on 2016 data, there are still many
taxpayers who have not complied with paying taxes, including SMEs owner. Using a simple random sampling
technique as many as 100 respondents whose registered in the Cooperative and SMEs Office of Padang and prove the
hypotheses the researchers used multiple regression. The results obtained in this study are the business characteristics
(age, sector, size) and owners characteristics (education, knowledge) do not have a significant effect on tax compliance.
Therefore, for further research it is expected to use other research objects or variables.
AIC-2018-EIEF-780: THE CONTRIBUTION OF LIFE AND NON-LIFE INSURANCE ON ASEAN ECONOMIC GROWTH
Corresponding Author: KARIN AMELIA SAFITRI
Abstract: ASEAN is one of the regions with great potential of world economic power. Countries included in the
association of Southeast Asian countries are predicted to show strong economic growth. There are many factors to make
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ASEAN a developed country. The development of insurance industry can make that happen. The Southeast Asian
insurance industry, with a stable and long-term financial asset commitment, could play a bigger role in supporting and
supporting the region’s overall economic growth.this study aimed at investigating the contribution of insurance sector
which is measured by three parameters e.g insurance penetration, insurance density and premium volume. The analysis
method used is fixed effet model. The result revealed premium volume of life insurance and non-life insurance,
respectively, are positively significant to the economic growth. Life insurance penetration and density also give a
significant effect on economic growth.
AIC-2018-EIEF-819: NETWORK STRUCTURE, TRANSACTION COST AND BUSINESS PERFORMANCE: AN EMPIRICAL

INVESTIGATION OF SMALL ENTERPRISES IN SRI LANKA
Corresponding Author: SURANJAN PRIYANATH
Co-Authors: K. V. P. I. GAMAGE
Abstract: Some empirical studies revealed that Small Enterprises (SEs) have higher Transaction Cost (TC) due to
asymmetrical information in the market and lack of resources and knowledge to govern TC. Instead, SEs develop
personal relationships with different members of network expecting information and resources. The network
relationships facilitate access to information and resources which have an influence on mitigation of TC and thereby
improve Business Performance (BP). Therefore, the study attempted to explore how network structure affect the TC and
BP of SEs in Sri Lanka. The study mainly employed the survey method to gather data which were collected from 251
SEs located in Sabaragamuwa Province in Sri Lanka. The data were analysed using Partial Least Squares-Structural
Equation Modelling. Results revealed that network size and density have a negative significant impact on TC and
positive significant impact on BP. TC has a significant negative effect on BP. The results further explained that the TC
has a significant mediate effect on the relationship between network structure and BP. Thus, the study has provided
sufficient evidences to conclude that network structure has a significant impact on mitigating TC and thereby improving
BP of SMEs in Sri Lanka.
AIC-2018-EIEF-828: THE ANNOUNCEMENT IMPACT OF HOSTING THE INTERNATIONAL SPORTING EVENT ON

INDONESIA STOCK MARKET AND PHILIPPINE STOCK MARKET BEFORE AND AFTER THE EVENT (CASE OF XVIII ASIAN
GAMES AND XXX SEA GAMES)
Corresponding Author: D. AGUS HARJITO
Co-Authors: RANI AYU KUSUMA DEWI
Universitas Islam Indonesia
Abstract: This research was an investigation of the impact of hosting the International Sporting Event on the stock
market of the host country before and after the tournament was announced. This research observed XVIII Asian Games
announcement with Indonesia as the host country and XXX SEA Games announcement with Philippine as the host
country. This research was done to know the cumulative average abnormal return before and after the announcement.
The observation periods were 20 days, 10 days before, 10 days after the date of the announcement. This research used
secondary data obtained from Mandiri Sekuritas website and Investing.com. The data used in this research included the
closing price of stocks being sampled, including IHSG and PSE. The samples in this research were LQ45 stocks listed
in Indonesia Stock Exchange (IDX) and PSEi stocks listed in Philippine Stock Exchange (PSE). The event study
analysis using paired t test was done to know the significance of the hypothesis. The result in this research found that
there was cumulative average abnormal return in Indonesia Stock Exchange and Philippine Stock Exchange before and
after the announcement of International Sporting Event. It was proved by the observation with the probability (p-value)
below the 5% error level.
AIC-2018-EIEF-830: DO PRODUCTIVITY INCENTIVES AND SALARY INCREASE REALLY EQUATE TO INCREASE WORK
PERFORMANCE
Corresponding Author: RICARDO DIZON
Co-Authors: MELCAH P. MONSURA
Abstract: The effect of different explanatory variables such as performance-Based Incentives, Real Wage and the
Interaction Effects of Performance-Based Incentives and Dummy Variable of the implementation of new Strategic
Performance Management System (SPMS) on the employee’s Performance Rating in the Department of Budget and
Management (DBM) of the Philippines was investigated using the three approaches of Panel Regression Model Pooled
Least Square, Fixed Effect Model and Random Effect Model. The regression results revealed that these variables can
statistically influence the employee’s performance rating. Therefore it is recommended that the Department of Budget
and Management of the Philippines and the Civil Service Commission must strengthen the performance-based
entitlement by providing more encouraging objective and targets for government workers, organizations and institutions
and ensures the objectivity and impartiality of entitlement through comprehensive and progressive assessment on the
impact of incentive and wage to the employees working behavior and attitude that is not measurable by the existing
system.
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AIC-2018-EIEF-848: EXAMINING FACTORS INFLUENCING CUSTOMER INTENTION TO USE ISLAMIC HOME FINANCING:
A STUDY IN UUM
Corresponding Author: GUO YI
Co-Authors: NURUL HUDA ABDUL MAJID
UTM KL
Abstract: EXAMINING FACTORS INFLUENCING CUSTOMER INTENTION TO USE ISLAMIC HOME
FINANCING: A STUDY IN UUM Abstract Islamic home financing is a facility provided by Islamic banks, that is
based on the principle of Sharia. Using the Theory of Reasoned Action (TRA) as basis, this study examine factors that
influence customers intention in using Islamic home financing. 341 usable surveys are obtained from Islamic bank
customers which are the staff in UUM. There are six determinant factors which are attitudes, subjective norms, religious
obligation, price and product knowledge were tested. The results indicate that attitude, religious obligation and product
knowledge significantly influenced customers’ intention to use Islamic home financing while price and subjective
norms are not significant. The results could help bankers to make improved the strategies about the factors which they
need to effectively market Islamic home financing products in order to be more competitive and known to customers.
AIC-2018-EIEF-858: PREDICTING E-GOVERNMENT USE IN MAURITIUS: NON-PARAMETRIC PROCEDURES

Corresponding Author: CHINTAMANEE SANMUKHIYA
Co-Authors:
Greenwich University Pakistan ( Mauritius branch)
Abstract: This study changes the way in which research has so far been conducted on assessing the extent to which the
UTAUT model predicts the use of e-government. It also contributes to the theoretical framework by adding up a trust
component to forecast behavioural intention. Instead of merely summing up Likert-type items, this research identifies
those individual factors behind all UTAUT and trust components that predict the use of the Mauritian government
website both in the short and long run under the non-parametric approach. Mann-Whitney U tests and Kruskal-Wallis H
tests are used throughout the analysis. Data were randomly collected through questionnaires across 200 citizens in
Mauritius. Factors such as age, occupation, knowledge, self-confidence, fitting into daily life, peer influence, opinions
of valued people, recommendation by important people to use the e-portal, improved job performance, ability to
complete task online, having useful or required information online, ease of finding information, trust in government
departments and website, online security and non-disclosure of personal details to third party affect a citizen’s intention
to continue to use e-government portal in the future. In addition to these factors, having a computer or laptop,
convenience of use and cheap internet subscription affect short term behavioural intention but not long term behavioural
intention. The reverse applies for updated information, clear interaction, confidentiality and the enactment of laws
against cybercrimes. Results are significant at 0.1%, 1% and 5% level. This study also reinforces the theoretical
framework where voluntariness and frequency of use play positive roles in a citizen’s desire to use government
websites. However holding an account on the government e-portal and demographic factors such as gender,
urbanisation and qualifications do not affect e-government use. This study enables policymakers and government
website administrators to tackle those aspects that may favourably mould citizens’ perceptions towards the government
website.
AIC-2018-EIEF-863: A CORRELATIONAL STUDY ON SAVING, SPENDING, INVESTMENT AND INSURANCE AMONG

STUDENTS AT TERTIARY LEVELS
Corresponding Author: ZURAINA ALI
Co-Authors: HASHIM, H.
Abstract: The recent economic crisis has heightened the need for the society in Malaysia to manage their financial
decision making. Such implies that the knowledge on financial literacy seems to be paramount to be equipped with the
Malaysians so as to navigate the complexities of managing one’s life. Taking the statement into account, the current
study attempts to examine the correlations of an independent variable; saving behaviour with that of three dependent
variables - behaviour in spending, knowledge in investment and knowledge in insurance among students at tertiary
levels. A survey research method is employed to obtain its data among 229 volunteered students studying in various
academic institutions. The results of the study reveal that there are positive correlations between saving and spending as
well as investment, while there is a medium correlation between saving and insurance. Such results reveal that are
obtained prove that there is a need to improve financial literacy among the participants with regards to their behaviour
in saving and spending as well as their knowledge on investment and insurance.
AIC-2018-EIEF-876: A CONCEPTUAL MODEL OF GOODS AND SERVICE TAX REGISTERED PERSON COMPLIANCE
BEHAVIOUR IN MALAYSIA
Corresponding Author: LEE HENG LIANG
Co-Authors: MOHD NORFIAN BIN ALIFIAH, LOO ERN CHEN
UNIVERSITI TEKNOLOGI MALAYSIA
Abstract: This paper is to identify the determinants factors the may influence the tax compliance behaviour of Goods
and Service Tax (GST) registered person in Malaysia. Revenue from indirect taxation of consumption broad based tax
plays an important role in Malaysian economy. Nevertheless, the issue of tax compliance such as over claiming of input
tax and undeclaring output tax by the registered person induced this study. Thus, this study attempts to propose
conceptual framework GST tax compliance behaviour by integrating economic factors such as tax structure system of
45
GST tax rate, audit, penalty and compound/fine, and psychological and sociological factors like attitude towards GST
and GST tax knowledge.
AIC-2018-EIEF-881: AN INVESTIGATION OF THE LEVEL OF COMPLIANCE WITH FINANCIAL REPORTING STANDARDS

(FRS 101) BY MALAYSIAN SMES
Corresponding Author: AZHAR ABDUL RAHMAN
Co-Authors: MOHD DIAH HAMDAN
Abstract: PurposeThis study aims to investigate the association between five firm-specific characteristics and the level
of mandatory compliance with Financial Reporting Standards (FRS 101), which is equivalent to International
Accounting Standards (IAS) 1 by Malaysian SMEs.Design/methodology/approachA disclosure index is used to measure
the extent of compliance with FRS 101. Each of the 105 sampled firms’ annual reports were examined against the index
for the financial year ending December 31, 2013.FindingsThe results reveal an overall compliance of 96 per cent.
Regression results report that only firm size and profitability have a positive and negative significant association,
respectively, with FRS 101 disclosure requirements.Practical implicationsThis study should be particularly relevant to
regulatory bodies in Malaysia for strategizing and encouraging compliance with FRS 101 by non-listed
firms.Originality/valueAdditionally, the study contributes to financial reporting literature relating to a developing
country, Malaysia. Since SMEs in Malaysia contribute significantly to the economic development in the country, it is
interesting to examine how they present their financial statements to interested parties and the degree of their
compliance with Financial Reporting Standards as required by the relevant authorities.
AIC-2018-EIEF-883: A THEORETICAL REVIEW OF ASSOCIATION BETWEEN FINANCIAL SUSTAINABILITY AND SHARE

PRICE
Corresponding Author: HAMAD RAZA
Co-Authors: SURESH RAMAKRISHNAN, SYED MUHAMMAD AHMAD HASSAN GILLANI, HUMARA AHMAD
Universiti Teknologi Malaysia (UTM)
Abstract: In today’s corporate world, one of the most critical issues encountered by corporations is financial
sustainability that may affect the overall profitability and performance of the firms. Financial growth is assumed as one
of the most significant equity share value drivers, which required proper controlling. As sustainable financial growth
problems are becoming progressively severe in the modern marketplace i.e. if companies have unrestrained growth of
revenue, this can lead firms to serious financial problems. Therefore, the intent of this study is to observe the impact of
financial sustainability on a firm’s share price. Though, financial sustainability is a less established and new area in the
field of corporate finance yet this concept is gaining importance nowadays. This article attempts to cover the critical
review of the emerging theories related to financial sustainability of firms and lay down a scope of directions for future
research.
AIC-2018-EIEF-885: REVIEW OF FINANCIAL DISTRESS PREDICTION AND FINANCIAL SUSTAINABILITY

Corresponding Author: SYED MUHAMMAD AHMAD HASSAN GILLANI
Co-Authors: SURESH RAMAKRISHNAN, HAMAD RAZA, HUMARA AHMAD
Universiti Teknologi Malaysia (UTM)
Abstract: Due to systematic and unsystematic risk factors, many corporations feel financial distress and eventually
become bank defaulters. This financial disaster puts bad impact on all stakeholders of corporations specially for
financing agencies and suppliers of these corporations. After recent financial crises, it has become challenge for
researchers to develop models for avoiding financing distress by predicting its occurrence. This study aims to conduct a
nonsystematic review of literature on various models that predict financial distress by using different types of variables
and methodologies. Moreover financial sustainability or financial growth rate (SGR) is also viable tool for financial
planning for corporations. Therefore current study also includes the literature on financial sustainability of firms and its
impact on financial distress. In this regard after thorough review of existing literature it has been found that there are
three types of models used for predicting financial distress i.e. accounting based models, market based and artificial
intelligence based models. Till now few literatures is available on financial sustainability by keep in mind that if
corporations are financial sustainable or not sustainable then what its impact on financial distress Therefore researchers
can incorporate sustainable growth rate (SGR) for achieving better predictive ability of financial distress models.
AIC-2018-EIEF-888: MODELLING MALAYSIA STOCK MARKETS USING GARCH, EGARCH AND COPULA MODELS
Corresponding Author: NURUL HANIS AMINUDDIN JAFRY
Co-Authors: NURUL HANIS BINTI AMINUDDIN JAFRY
UNIVERSITI KEBANGSAAN MALAYSIA
Abstract: Copula is a favored method used to measure dependency for financial data due to its flexibility. Yet, studies
about dependence structure between bivariate data especially by using time-varying copula approach is very limited.
Hence, this paper will examine the dependency between KLCI-FBMHS pair by considering static and time-varying
copula. Traditionally, ARCH model is used to measure the volatility. However, it failed to capture stylized facts that
usually exist in financial data such as the volatility clustering and leverage effect. Thus, the study also investigates the
effect of different marginal models (GARCH and EGARCH) towards dependence structure and parameter estimations.
Generally, the findings reveal that KCLI-FBMHS pair have strong dependency. In addition, this study highlight that
ARMA(1,0)-GARCH(1,1) and ARMA(1,0)-EGARCH(1,1)-with student t distribution fitted both (KLCI and FBMHS)
46
series well. Regardless any kind of marginal model used for modelling volatility, the KLCI-FBMHS pair have similar
dependence structure for both static and dynamic copula model. However, the value of parameter estimates is slightly
different when different marginal model is use.
AIC-2018-EIEF-910: CAPITAL STRUCTURE DECISIONS IN PUBLICLY LISTED ISLAMIC BANKS : WHAT ARE KEY
DETERMINANTS?
Corresponding Author: ZAHID UR REHMAN KHOKHER
Co-Authors: SYED MUSA BIN SYED JAAFAR ALHABSHI
Islamic Financial Services Board
Abstract: Purpose: This research aims to examine bank specific, market and regulatory determinants of leverage and
capital structure for a panel data of publicly listed Islamic banks in 12 countries between 2008-2017.
Design/methodology/approach: Apart from testing standard corporate finance parameters using both OLS and M-
Estimators, this study adds several idiosyncratic and regulatory environment related determinants of leverage that are
unique to Islamic banks. The significance of potential determinants is tested for market and book leverage as well as
newly introduced ‘Islamic banking leverage’. Findings: Overall, the results show that Islamic banks with higher growth
opportunities and tangibility as well as those with low profitability and risk have high leverage. Similarly the findings
suggest important role played by debt market conditions, share of investment accounts and regularly environment in
such decisions. Overall, we observe the evidence of trade-off and pecking order theory for significant capital
determinates in Islamic banks. The results are more robust for market and Islamic banking leverage, rather than book
leverage. The evidence also shows that capital decisions in domestic systemically important banks are different from
relatively smaller banks. Research limitations/implications: Covers a period of only a decade and 12 countries, which
can be expanded to a longer time series and more countries. The data from two countries with 100% Shariah compliant
banking systems (Iran and Sudan) can offer additional insights on full-fledged versus dual banking systems. Similarly, a
comparison with conventional banks data can offer additional insights. The impact of implementing new Basel III
capital rules can also be tested. Practical implications: It offers insights to regulators, international standard setters and
Islamic banks on key factors that influence capital structure decisions in these banks and suggests parameters to
strengthen their capital, enhance their resilience and thus contribute to the stability of financial systems in which they
operate. Originality/value: It is one of the first studies that uses market based data to study the application of traditional
capital structure theories on Islamic banks. It goes beyond the key factors tested in literature and studies the significance
of a range of new variables unique to Islamic banking business. The paper also investigates the key leverage parameters
of too-big-to-fail Islamic banks and their implications for macro-prudential policy.
AIC-2018-EIEF-911: PREDICTING DISTRESS IN ISLAMIC BANKS: THE EFFECTIVENESS OF CAPITAL MEASURES IN

CAMELS FRAMEWORK
Corresponding Author: ZAHID UR REHMAN KHOKHER
Co-Authors: SYED MUSA BIN SYED JAAFAR ALHABSHI
Islamic Financial Services Board
Abstract: Purpose: This study aims to identify key capital adequacy measures that better predict distress in Islamic
banks taking a penal of 65 banks from 12 countries between 2008-2017. The paper also intends to see whether simpler
ratios perform better than more complex, risk weighted measures in predicting distress in these banks.
Design/methodology/approach: The paper estimates a logit model by incorporating bank distress as dependent variable
and bank-specific indicators as independent variable to examine which capital measures could correctly predict the
failure/ distress of Islamic banks in CAMELS supervisory framework. The capital and leverage indicators used in the
model mainly rely on financial and accounting data, which are supplemented by the addition of market leverage for
listed banks. In order to capture variability in cross country analysis and impact of economic conditions and shocks, the
study also adds several macroeconomic indicators in the model. Finally, to check the robustness, linear prediction
technique with a cut-off point at 50% is used to assess the predictive power of logit estimation. Findings: The results
underscore that traditional capital adequacy ratio is significant in predicting bank distress. Similarly, management,
liquidity and sensitivity of assets have a clearly identifiable influence. The findings suggest that other alternative ratios
such as Tier 1 capital, tangible common equity and market leverage are also significant in offering an early warning
signal of distress in Islamic banks. Among the macroeconomic variables, only GDP growth exhibits a significant
influence. Somewhat surprising result of this research, which contrasts many studies done on conventional banks, is that
Basel III leverage ratio is not significant in any of the model variations tested for Islamic banks. Research
limitations/implications: The study uses the data of 10 years, which can be expanded to a longer time series. Similarly,
more countries can be added in the analysis. A comparison with conventional banks of similar size can also be helpful.
The period can be divided into pre-and post-Basel III implementation phases in the sample countries and the differences
can be analysed. Originality/value: It is one of the first studies on Islamic banks that tests about eight different types of
capital and leverage ratios which have been tested significant for conventional banks in the literature. However, it is
found that not all the ratios are signifiant for Islamic banks. The paper also studies the impact of market leverage of 34
publicly traded banks from 12 counties in Asia, North Africa, Middle East and Europe, previously untested for such
studies. Practical implications: This paper offers insights to regulators, international standard setters and Islamic banks
on what key ratios should be applied on Islamic banks that can work as early warning signal of distress in these banks.
It also demonstrates that unlike large, internationally active conventional banks, Islamic banks are not exposed to high
level of leverage. They mainly focus on traditional banking business and raise capital primarily through tier 1 capital.
Hence simpler, equity based capital ratio offer a more robust framework of regulation and supervision in Islamic banks.
47
AIC-2018-EIEF-934: COMMERCIALIZATION OBSTACLES FOR PEF PASTEURIZATION IN FOOD INDUSTRY
Corresponding Author: DR. ZOLKAFLE BUNTAT
Co-Authors: ZOLKAFLE.BUNTAT
UTM
Abstract: Since the couple of decades; Pulsed electric field (PEF) has been studied as a non-thermal way for the
pasteurization of fruit juices. It provides higher quality food product compared to traditional thermal pasteurization with
lower processing cost than the thermal process. In spite of these advantages, commercialization of PEF pasteurization in
the food industry has progressed gradually. This article examines the probable causes for this slow rate of commercial
acceptance and also highlights a comparable cost analysis with the thermal process. These findings will provide the
food industry with a better understanding of the pros and cons of PEF nonthermal technology and aid them in deciding
to adopt this new beneficial technology.
AIC-2018-EIEF-937: DOES MANAGERIAL OWNERSHIP MODERATE THE EFFECT OF MANAGERIAL ABILITY ON

EARNINGS QUALITY? A COMPARATIVE STUDY OF MANUFACTURING COMPANIES IN INDONESIA AND MALAYSIA
Corresponding Author: DODY HAPSORO
Co-Authors: AGHNI MIRA SHUFIA
YKPN School of Business, Yogyakarta, Indonesia
Abstract: The purpose of this study is to test the capability of managerial ownership in moderating the effect of
managerial ability on earnings quality. The research sample consists of 41 manufacturing companies in Indonesia Stock
Exchange and 53 in Malaysia Stock Exchange within the year of 2014 2016. Partial Least Square (PLS) method used
for data analysis.The result shows that managerial ability has a positive and significant effect on earnings persistence,
both in Indonesia and Malaysia. Managerial ability also has a positive and significant effect on accrual quality both in
both countries. Managerial ownership is found to have increased the effect of managerial ability on earnings
persistence, but only in Malaysia. However, managerial ownership is found to have increased the effect of managerial
ability on accrual quality in both countries.The results of this study can help investors and creditors in making
decisions. Before investors invest in a company or before creditors lend funds to companies, investors and creditors
need to first consider the persistence of earnings, not only see the amount of earnings the company gets to ensure that
the company’s earnings quality is good and the company has good prospects in the future.
AIC-2018-EIEF-956: EMOTIONAL INTELLIGENCE AND DYSFUNCTIONAL AUDIT BEHAVIOR: A CONCEPTUAL

RELATIONSHIP
Corresponding Author: MUHAMMAD AAMIR
Co-Authors: SITI ZALEHA ABDUL RASID1, SHATHEES BASKARAN, FADILLAH BINTI ISMAIL, FAIZA MANZOOR
Abstract: Dysfunctional audit behaviour (DAB) is linked with reduced audit quality and it has sought researchers’
attention after the major corporate failures across the world recently. DABs are a consistent threat to the auditing
profession and efforts are being made to lessen auditor’s engagement in such behaviours. Archival research suggests
that emotional intelligence (EI) significantly affects work-related behaviours. However, there is paucity of research
evidence on the relationship between emotional intelligence and dysfunctional audit behaviours. This conceptual study
attempts to understand the etymology of dysfunctional audit behaviour and emotional intelligence. Furthermore, the
relationship between emotional intelligence and dysfunctional audit behaviours is also explored. A conceptual
relationship between the two constructs is proposed. Finally, the study suggests further empirical research on the
overlooked relationship between emotional intelligence and dysfunctional behaviour for the better understanding.
AIC-2018-EIEF-960: ”RELATIONSHIP BETWEEN LEVERAGE AND FIRM SIZE TOWARD TO REAL EARNING
MANAGEMENT (UNIT ANALYSIS OF MINING COMPANY INDONESIA EXCHANGE STOCK PERIOD 2012 UNTIL 2015)".
Corresponding Author: IRENE SUKMA L BARUS
Co-Authors: IRENE SUKMA LESTARI BARUS
Universitas Widyatama
Abstract: This study found new results from the continuation of previous research. Previous research, earnings
management is measured through discreationary accruals by disbursing total accruals with non-discreationary accruals
using the Jones Modified model (Dechow et all, 1995) with the formula TA = Nit - CFOit, leverage measured by the
formula of the ratio of total liabilities to total assets of the company (Riyanto 1997; Van Horne, 2007: 182), earnings
quality is measured by a measure of the ratio of operating cash to earnings, (Schipper and Vincent in Sutopo, 2009).
Previous research and this study were conducted on mining companies listed on the Indonesian stock exchange in the
period 2012 to 2015. The results of previous studies that leverage had no effect on earnings management through
discretionary accruals were calculated by subtracting non-discretionary accruals from total accruals but earnings
management through discretionary accruals which affects the quality of the income generated. Previous research found
that earnings management is an intervening variable that has a significant influence on earnings quality. (Irene Barus
et.al, 2018). While this study aims to analyze the relationship between leverage ratio and firm size to real earnings
management using discretionary accruals through real daily earnings management activities. This study found
Managers tend to choose earnings management through real activity manipulation rather than earnings management
through accruals (Graham et al. 2005 and Roychowdhury (2006: 338). The results of this study indicate leverage
variables have a positive and significant effect on real earnings management activities.
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AIC-2018-EIEF-965: MONETARY POLICY REACTION FUNCTION AND EXTERNAL ECONOMIC UNCERTAINTY: EVIDENCE
FROM 30 SELECTED COUNTRIES
Corresponding Author: PEI-THA GAN
Co-Authors: KOK-JING YEE , FATIMAH SALWA BINTI ABD. HADI , NORASIBAH BINTI ABDUL JALIL
Universiti Pendidikan Sultan Idris
Abstract: A noteworthy feature in the monetary policy decision making is that interest rate can play a significant role in
addressing economic uncertainty (Bernanke, 2010). Although the empirical research on monetary policy reaction
function routinely include the output gap and the inflation, not many studies take into account the exchange rate
uncertainty and terms of trade uncertainty. To overcome this shortcoming, this paper examines the monetary policy
reaction function by including the external economic uncertainty. Based on 30 selected countries, the estimation is
relaxed by using the panel heterogeneous cointegration technique. The findings suggest that (i) the interest rate can
serve as an important instrument for the central bank policy decision making to combat the economic uncertainty
arising from output, inflation, exchange rate and TOT, and (ii) the economic uncertainty (i.e., output uncertainty,
inflation uncertainty, exchange rate uncertainty and TOT uncertainty) can serve as a useful information for monetary
policy action to avoid and/or mitigate a negative impact of uncertainty.
AIC-2018-EIEF-979: THE SHORT AND LONG-RUN PERFORMANCE OF SHARIA-COMPLIANT INITIAL PUBLIC OFFERINGS
(IPOS) IN THE EMERGING MARKET: EVIDENCE FROM THE SAUDI ARABIA SHARE MARKET
Corresponding Author: KAMILAH KAMALUDIN
Co-Authors: NADISAH ZAKARIA
Abstract: This study examines the short- and long-run share performance of 40 Sharia-compliant IPO companies listed
on the Saudi Arabia Stock Exchange (Tadawul) from 1st January 2000 to 31st August 2017. This study employs both
market-adjusted initial returns and buy-and-hold abnormal return to measure the share performance of IPOs. First, the
analysis shows that Sharia-compliant IPOs are underpricing with abnormal initial returns of 79.23%. Second, the results
suggest that investors could earn positive and significant market-adjusted BHAR of 14.67% if they held IPO shares
over the eighteen-month period following the listing date when EWI is used as a market benchmark. This study also
finds that IPO companies outperformed the VWI although the results are insignificant. The findings on the long-run
overperformance contribute to the IPO literature on long-run performance of Sharia-compliant IPOs. The present study
would benefit foreign investors and market regulators who are trying to understand the market behaviour in an
emerging market.
AIC-2018-EIEF-983: AN ASSESSMENT OF MARKET COMPETITION AND FINANCIAL STABILITY OF TAKAFUL MARKET IN

SAUDI ARABIA AND MALAYSIA
Corresponding Author: SUE SIM CHEONG
Co-Authors: AHMAD FAHMI SHEIKH HASSAN
Putra Business Sschool
Abstract: Recent pressures for consolidation may bring about significant implications upon market competition,
economic and financial performances. This paper reports a preliminary study that explains the dynamics of Takaful
market competition in Saudi Arabia and Malaysia between 2008 and 2016 by using 4-firm concentration ratio (CR4)
and Herfindahl Hirschman Index (HHI). The results showed that Saudi Arabia and Malaysia have highly concentrated
markets in 2008. Currently, the Takaful markets in both countries are shifting to moderately concentrated position.
Second, this paper scrutinizes the roles of market competition in influencing the stability of Takaful operators, to test
whether competition minimizes financial fragility ( competition-stability view) or reduces financial stability (
competition-fragility) in the Takaful market to reinforce the comprehension of Takaful market behaviors. An Ordinary
Least Square (OLS) estimator was employed involving 44 Takaful operators in Saudi Arabia and Malaysia between
2008 and 2016. The findings were consistent with the competition-stability view and transmission mechanism
hypothesis. That is an increase in market competition level will improve the Takaful market’s financial stability through
efficiency improvement. These findings are important in assisting regulators and policy makers to safeguard the
policyholders’ interest and to promote development and stability of Takaful market in both countries.
AIC-2018-EIEF-985: METHOD OF PAYMENTS IN THE MERGER AND ACQUISITIONS TRANSACTION: THE CASE OF SAUDI
ARABIA
Corresponding Author: NADISAH ZAKARIA
Co-Authors: KAMILAH KAMALUDIN AND ALYA ALKHALIFA
Prince Sultan University
Abstract: The performance of mergers and acquisitions companies has been broadly investigated in diverse advanced
share markets primarily in the US and UK economies. However, little evidence has been found in an emerging market
like Saudi Arabia. For this reason, this study examines the long-run share performance of acquirer’ companies listed on
the Saudi Arabia Stock Exchange (Tadawul) from 1st January 2000 to 31st August 2017. Using the buy-and-hold
abnormal return method, the present study finds that the acquirer companies’ shares for the cash payment method
continues to outperform their counterparts of non-cash payment against the equal-weighted and value-weighted indexes.
The presence of abnormal return opportunities that may be exploited by investors in the three-year holding period
following the completion of M&A events might provide valuable insight to individual and institutional investors.
Investors should refine their shares in the portfolio by investing in the cash payment acquirer’s shares to assure the
investment and to yield abnormal return over the long-run period. Fund managers can create equity-based mutual fund
49
portfolios, while hedge fund managers can use this approach as one of their tools for risk management. As there is no
national evidence on share performances of acquirer’s companies over the long-run period, the present findings add to a
growing body of M&A literature.
AIC-2018-EIEF-993: EXPLORING MEDIATING EFFECTS BETWEEN CORPORATE SOCIAL RESPONSIBILITY, FIRM

PERFORMANCE AND FINANCIAL DISTRESS - DEVELOPING A MODEL
Corresponding Author: NAEEM KHAN
Abstract: Exploring Mediating Effects between Corporate Social Responsibility, Firm Performance and Financial
Distress - Developing a ModelNaeem Khan, PhD Scholar, Foundation University IslamabadDr. Qaisar Ali Malik,
Associate Professor, Foundation University IslamabadABSTRACTCorporate social responsibility and corporate
performance perspectives have been focal area of interest for the researchers; and as such; in this context it has been
well explored in the literature in the recent decade (Saeidi et al., 2014). Owing to the contradictory results reported by
the earlier literature; Ansong and Agyemang (2017) concluded that the contradictory and conflicting results reported by
the literature suggest the presence of the mediating role of some relevant variables, interconnecting and affecting the
studied linkages. Blasi et al. (2018) after further exploration of the multidimensional linkages among CSR and
corporate performance; stated that the association of CSR and corporate performance is still unconcluded, and needs to
be explored further. As a first attempt Bitar and Belnemlih (2016) conducted a study to capture any possible association
between CSR and investment efficiency. Moreover CSR and Financial distress being major areas of interest of
researchers have been explored in isolation, so Al Hadi et. al. (2017), conducted a study to check how the two
constructs behave mutually. On the basis of the above factual arguments, it can be safely concluded that there is a need
to explore the relationship of CSR with Financial Distress and Financial Performance by taking into consideration the
mediating role of Information Asymmetry, Agency Cost and Investment Inefficiency. This may help in developing an
understanding of the factors contributing to the inconclusive and contradictory earlier literature, by contributing
significantly to the existing literature by exploring the mediating roles of three significant variables; Information
Asymmetry, Agency Cost and Investment Inefficiency; that may have crucial effect between the contradictory
relationship among CSR, Financial Performance and Financial Distress.
AIC-2018-EIEF-1018: THE CAUSAL EFFECTS OF LEADING MACROECONOMIC INDICATORS ON STOCK RETURN:

EVIDENCE FROM 13 SELECTED ASIA PACIFIC COUNTRIES
Corresponding Author: SHU-ERN LIM
Co-Authors: PEI-THA GAN, FATIMAH SALWA BINTI ABD. HADI, NORASIBAH BINTI ABDUL JALIL
SULTAN IDRIS EDUCATION UNIVERSITY
Abstract: The motivation for this study stems from the fact that the leading macroeconomic indicators, namely output,
inflation, interest rate, and exchange rate, can cause a change in the stock return. This paper aims to examine the causal
relationship between stock return and the leading macroeconomic indicators. This study uses the idea of market
informational inefficiency via the context of the semi-strong form of the efficient market hypothesis based on 13
selected Asia Pacific countries. To avoid spurious regressions, this paper employs the augmented Dickey-Fuller and the
Phillips-Perron unit root tests to determine the stationarity of the variables and the random walk effect. By using the
Toda-Yamamoto Granger causality test, the finding suggests that the fund managers, investors, and investment agencies
may find a route for the implication of the change in the stock market that could help to minimize risk while
maximizing return.
AIC-2018-EIEF-1027: THE INFLUENCE OF LIQUIDITY, FINANCIAL LAVERAGE, ACTIVITY AND PROFITABILITY TO

COMPANY VALUES IN PROPERTY AND REAL ESTATE COMPANY REGISTERED BY INDONESIAN STOCK EXCHANGE
Corresponding Author: ASRI SOLIHAT
Co-Authors: NIZAR ALAM HAMDANI; SUGIYANTO; WAHYUDIN
Universitas Garut
Abstract: This research is conducted to examine the influence of liquidity examined by Current Ratio (CR), financial
laverage through Debt to Equity Ratio (DER), activity through Inventory Turnover (INTO) and probability through
Return on Investment (ROI) toward Company Values) upon the Property and Real Estate companies listed in
Indonesian stock exchange from 2013-2017. The method that used in this research is descriptive analysis. The
technique of data collection uses library research and field research. The data processing techniques uses multiple linear
regression analysis with Statistical Product and Service Solution (SPSS) 20th version. The hypothesis technique uses
the f and t test with a significant level of 5%. Based on the t test, it shows that liquidity (Current Ratio), financial
laverage (Debt to Equity Ratio) and probability (Return on Investment ) partially has no significant effect on the
Company Values. While the activity (Inventory Turnover) has significant effect on the Company Values). Based on the
f test result, it shows that simultaneously liquidity (Current Ratio), financial laverage (Debt to Equity Ratio), activity
(Inventory Turnover) and probability (Return on Investment) has significant influence to the Company Values). This is
proved by sig-f significancy is lower than 5%.
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AIC-2018-EIEF-1035: REWARDING WHISTLEBLOWERS: HOW UNITED STATES QUI TAM PROVISIONS CAN BE USED IN
MALAYSIA
Corresponding Author: HAZLINA SHAIK MD NOOR ALAM
National University Malaysia
Abstract: The issue of whistleblowing is now a very relevant issue, as it plays a very important role in enhancing and
improving governance in institutions. Corporations all around the world now strive to practice good governance, as it
promotes excellent business relationships, as well as avoiding any future liability that could arise from any negligent
governing in the corporation. However, it is now no longer enough to talk about whistleblowing in relation to good
corporate governance; whistleblowing must be used to promote a wider social good as well. This paper will discuss
those concerns, especially with the introduction of rewards by the Malaysian government to whistleblowers who
disclose any wrongdoings, as well as describing how the qui tam provisions in the US can play an important role in
helping to enhance whistleblowing in Malaysia.
AIC-2018-EIEF-1059: EFFECT OF CORPORATE GOVERNANCE ON THE FINANCIAL PERFORMANCE OF MERGERS &

ACQUISITIONS: EVIDENCE FROM PAKISTAN
AWKUM Scholar
Abstract: This study investigates the impact of corporate governance (CG) on mergers & acquisitions (M&A) financial
performance which is proxied by sales growth (SG) and cash flow over assets (CFOA) of non-financial companies
listed at Karachi Stock Exchange (KSE) for the period 1993-2014. Prior studies do not take into account SG and CFOA
of such firms; however, others have studied such firms return on asset (ROA), return on equity (ROE) and Tobin’s q.
Therefore, the aim of this study is to provide further evidence on whether CG enhances M&A financial performance in
a developing country such as Pakistan. The study finds that rise in CFOA value in the absence of SG increase as a result
of increase in price. The interaction variable (such as PM*BS and PM*BI) shows statistically significant result for
change in financial performance of acquiring firms in Pakistan. The size of the board and independence of board matter
for M&A companies in order to attain a positive and high level of financial performance. As in line with the current
literature, the study concluded that effective CG mechanism plays an important part in improving the value of the firm,
especially for M&A.
AIC-2018-EIEF-1064: IMPACT OF TERRORISM ON FOREIGN DIRECT INVESTMENT AN EMPERICAL ANALYSIS OF

PAKISTAN.
Corresponding Author: SYED ARSHAD ALI SHAH
Co-Authors: MR. ASAD ULLAH, DR. ANWAR UL MUJAHID SHAH , DR. MOHAMMAD DAUD ALI
Bacha Khan University
Abstract: The present state of terrorism has faced severe challenges to the stability of the Macro-economic
environment due to the displacement of Foreign Direct Investment (FDI).The purpose of this study is to find out impact
of terrorism on FDI inflow in Pakistan as well as other variables such as economic growth, market size, trade openness
and infrastructure.Using simple regression model to estimate time series, annual data from 2001 to 2016 the study
results show a significant positive impact on market size, economic growth, and trade openness. Whereas the result
statistically shown a negative relationship with terrorism and infrastructure. But terrorism have statistically significant
and infrastructure has statistically insignificant. This empirically builds up the way that terrorism is a real threat to FDI,
and economic development of the economies of Pakistan.The empirical outcomes of the study of terrorism confirmed
the way that terrorism based oppression has harmed the economic prosperity of Pakistan and has debilitated FDI
inflows during the sample period. Therefore, Pakistan will take to measures the investment environment in this area. A
Government strategy makers should consider the situation of terrorism, instability and lawfulness circumstance to
decrease the risk of investors and to ensure their investment ability to host FDI.
AIC-2018-EIEF-1086: THE EFFECTIVENESS OF FINANCIAL RATIO TO MITIGATE INFORMATION COMPLEXITY OF

FINANCIAL STATEMENT FOR PERFORMANCE EVALUATION
Corresponding Author: RUSMAWAN WAHYU ANGGORO
Co-Authors: LITA KUSUMASARI
STIE YKPN School of Business
Abstract: Rational and efficient asset allocation and investment decisions in the capital market require relevant and
reliable information. One source of information in such decision making in capital market is financial statement.
Financial statements, however, provide voluminous and complex information which in turn diminishing the quality of
the decision. Based on current studies investors are not fully rational decision maker due to the presence of bounded
rationality. To reduce the complexity of information and make a rational decision, investor and financial analyst use
financial ratios to evaluate company’s financial performance. This research was aimed to observe whether the use of
financial ratio to evaluate company’s financial performance can mitigate the investor irrationality in asset allocation and
financial decision making. The research sample was the financial statements of company listed on Indonesian Stock
Exchange (IDX) during 2015 to 2017. Data were downloaded from Indonesian Capital Market web sites. Correlation
analysis used to analyze the effectiveness of using financial ratio as a tool. The result of the study indicates the ability of
financial ratio describing company’s financial performance. Pearson’s correlation analysis also indicate a high
correlation within groups among liquidity ratios, solvency ratios, and profitability ratios. This result shows that some
ratios can be simplified and reduced to a simplest and efficient analysis tools.
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AIC-2018-EIEF-1088: THE SAVINGS POTENTIAL OF SINO-INDIAN FREE TRADE AGREEMENT WITHIN REGIONAL
COMPREHENSIVE ECONOMIC PARTNERSHIP INITIATIVES
Corresponding Author: RANTI YULIA WARDANI
Co-Authors: RANTI YULIA WARDANI
International University of Japan
Abstract: The ASEAN community as an international institution has proposed to strengthen the economic development
by widening the cooperation with other countries through regionalism. RCEP has been proposed by ASEAN with six
ASEAN FTA partners within the region. There is no FTA yet between some of non-ASEAN member countries such as
India and China. This condition has influenced the conclusion of RCEP because of different interest among the major
power countries. This paper has examined the FTA saving potential between India and China as two of the major power
countries in the RCEP negotiations. The FTA saving potential of India and China will be analyzed by using ex-ante
analysis. India and China are having different interest of the preferential agreement on tariff. India has high tariff barrier
to protect its domestic market. India has demanded the other members to liberalize their services market through RCEP
negotiation. India and China have been seen as a rivalry from the political point of view. Both countries are having
biggest GDP among RCEP member countries. Therefore, the India and China existence in the RCEP development are
important to be maintained. The economic interdependence between India and China could lead to cooperation through
RCEP. The savings potential analysis has shown the tariff that could be negotiated between India and China. India has
proposed to dismantle tariff up to 20 years. This paper has calculated the projection of maximum saving potential that
includes three scenarios in the calculation: 20 years of dismantling tariff, export growth and utilization rate. RCEP has
been developed to build mutual comprehensive agreement and economic benefit among the members through
cooperation.
AIC-2018-EIEF-1092: IS PRE-EMINENCE IN FINANCIAL PERFORMANCE ATTRIBUTABLE TOWARDS INNOVATIVE IDEAS

OF CEO? EVIDENCE FROM PAKISTAN STOCK EXCHANGE
Corresponding Author: KASHIF ARIF
Co-Authors: SANAM AZIZ
Mohammad Ali Jinnah University Karachi
Abstract: Visualizing the current performance of Pakistan Stock Exchange, it shows the need of an hour for
introducing new strategies to achieve a positive performance in future. However, the economic indicators cannot always
be the point of critique because the lapse may occur in the internal performance of organization as well which often
goes unnoticed. This study is based on such relevant concept which aims at studying the performance of top
management (such as a CEO) in an organization by introducing the factor of innovation with the proxy of patent
applications. Based on panel data, the sample consists of different companies of sectors listed in Pakistan Stock
Exchange for three years (2015-2017) time period. The literature leads to the development of models and framework for
the study. This research study is quantitative in nature, data being collected from financial statements and different
websites and analyzed through multiple statistical tools such as correlation and regression. This study is a prospect for
developing countries, especially Pakistan where innovation prevails at initial stage where the developed countries have
advanced level ahead, as evident from the studies conducted in such countries.
AIC-2018-EIEF-1093: THE IMPACT OF FAMILY CULTURE ON WELL-FUNCTION BOARD IN STATE-OWNED ENTERPRISES

Corresponding Author: SYNTHIA SARI
Co-Authors: SYNTHIA ATAS SARI; ANNETTA GUNAWAN; INA MELATI
Abstract: This study aimed to explore the extent of family culture impact on a well-function of the board toward of
Indonesian state-owned enterprises (SOEs). To achieve the aims, this study used qualitative methodology by conducting
semi-structured in-depth interviews and used thematic analysis to interpret the data. The interview questions were given
to the members of the board of commissioners (BoC), members of board of director (BoD) from Indonesian SOEs, and
government officers of Ministry of Indonesian SOEs as actors of governance in Indonesian SOEs. Based on interview
data, family culture creates a close relationship between members of the BoC and controlling shareholders during the
selection process, and when the members are conducting their legal duties. Furthermore, this study found that family
culture may lead to the situation that may be difficult to expect that members of the BoCs be independent in making
decision based on stakeholders’ interest. Since not many studies had investigated the impact of organizational culture in
Asian state-owned enterprise to work of the board, this study offered theoretical contribution by showing the
importance of organization culture factor on the well-function of the board.
AIC-2018-EIEF-1099: THE ROLE OF MACROECONOMICS VARIABLES ON STOCK RETURN IN PAKISTAN STOCK

EXCHANGE
Co-Authors: RAHEEM HAIDER MUHAMMAD TAHIR KHAN DR. IHTESHAM KHAN DR. ADNAN AHMAD
AWKUM Scholar
Abstract: The Role of Macroeconomics Variables on Stock return in Pakistan Stock ExchangeRaheem Haider(MBA
1.5, Student), Abdul Wali Khan University Mardan Muhammad Tahir Khan Lecturer, Abdul Wali Khan University
Mardan Dr. Ihtesham Khan Assistant Professor, Abdul Wali Khan University Mardan Dr. Adnan Ahmad Assistant
Professor, Abdul Wali Khan University Mardan AbstractThe macroeconomic variables are necessary for any change in
economy for a country. In case of any change the governing authority take steps and make modification in their policies
52
that would put the economy on advance track. The aim of this study is to investigate the role of Macroeconomics
variables like interest rate, GDP growth rate, exchange rate and inflation rate on the return of stocks in Pakistan Stock
exchange by employing the econometric technique of Ordinary Least Square Model (OLS). The annual data of four
years range from 2012 to 2016 was used for this research study. Based on estimated regression coefficient it is found
that inflation rate and GDP growth rate have a significant Positive effect on stock returns, and the interest rate has
significant negative effect on stock return. Whereas Exchange rate is Positively related to stock return, but not
significantly.
AIC-2018-EIEF-1113: THE RELATIONSHIP BETWEEN LOSS, MACROECONOMIC CONDITION AND CONSERVATISM:

ADDITIONAL EVIDENCE OF FIRMS’ LIFE-CYCLE HYPOTHESIS
Corresponding Author: ASNA ABDULLAH ATQA
Co-Authors: NORMAN MOHD SALEH, JUDHIANA ABDUL GHANI, LAU YENG WAI
Universiti Putra Malaysia
Abstract: This study is motivated by the high frequency of loss occurrence since late 1990s among Malaysian public
listed firms, and the conflicting findings of impact of the macroeconomic conditions and firm-specific attributes on
different measures of earnings quality. In addition, this study examines the impact of firms’ specific attributes on
earnings quality using a better established theory, known as the life-cycle hypothesis. The objectives of this study are;
(1) to examine the relationship between firms’ loss condition on conservatism as an earnings quality measure as well as
the moderation of macroeconomic condition on the relationship; (2) to examine the relationship between life-cycle
stages and conditional conservatism as well as the incorporation of loss conditions and macroeconomic condition in the
relationship. Samples for the study are companies listed on Bursa Malaysia from 1995 to 2010. Using the C_Score
measure of conservatism as the dependent variable, firms with loss condition, have been found to be significantly more
conservative than profit firms. In addition, macroeconomic condition, strengthen the relationship between loss and
conservatism when the results indicate that loss firms undergoing economic crisis are significantly more conservative
than loss firms under normal economic condition. Incorporating the firms’ life-cycle stages, the study found that growth
firms signal fewer losses than mature firms, thus accepting the set hypothesis. However, the hypothesis that growth
firms in loss condition signal more conditionally conservative earnings than mature firms is not supported. Implication
of this study is that ignorance of these issues could lead to significantly misleading interpretation of earnings quality.
AIC-2018-EIEF-1119: ANALYSIS OF REGIONAL DISPARITY IN INDONESIA USING NEW ECONOMIC GEOGRAPHY

FRAMEWORK
Corresponding Author: RECKY H. E. SENDOUW
Co-Authors: APELES L. LONTO; SISCA B. KAIRUPAN
Abstract: Regional disparity in Indonesia in decentralization era has been analyzed by making use of New Economic
Geography’s framework in the period of 2005-2015. The results showed that domestic market access and foreign
market access show the substantial effect on regional disparity. The human capital also showed positive and significant
on Gross Regional Product. This also study found out that human capital and urbanization have significant effect on
market access.
AIC-2018-EIEF-1144: NEXUS BETWEEN BIO CAPACITY AND CO2 EMISSION: A FRESH EVIDENCE OF PAKISTAN
Corresponding Author: HUMARA AHMAD
Co-Authors: DR SURESH A/L RAMAKRISHNAN, SYED MUHAMMAD AHMAD HASSAN GILLANI, HAMAD RAZA
UTM
Abstract: There is a strong consensus on the fact that the Greenhouse Gas emissions are extremely correlated with
human activity. Now a days, excessive use of resources cause of deficit of natural resources. As , Pakistan is an
emerging developed country that to be in the race of developed countries as all the sectors of the economy must
flourish. This study investigates the unit root test with structural break. We employed the Johansen cointegration
approach to find the long run relationship between the variables. The study found that the long run relationship exists
between the biodiversity loss and co2 emission.
AIC-2018-EIEF-1151: OPTIMAL OWNERSHIP STRUCTURE TOWARD ISLAMIC BANK PERFORMANCE A PANEL DATA
APPROACH
Corresponding Author: QASIM ALI NISAR
Co-Authors: SUNDAS SOHAIL, ALI WAQAS, MIS. RABIA, QAMAR ZAMAN, QASIM ALI NISAR
Superior University
Abstract: The objective of this study is to explore the impact among ownership structure and the performance of
Islamic Banks of Pakistan for the period 2008 to 2015. The performance measure in term of profitability and the
efficiency of the bank. The ownership structure generally accepted the important component of corporate governance
(Shleifer & Vishny, 1986) and measured through institutional ownership, ownership concentration, managerial
ownership, foreign ownership, government ownership and family ownership. This study employed fixed/random effect
and GMM estimations and found that how ownership structure influence on the return on asset and return on equity is
very meager. It reflects that owners are not making policies regarding efficient use of assets to get more return out of it.
Whereas, managerial ownership and ownership concentration have negative impact on ROE. More precisely, the results
are inclined toward the agency theory. The efficiency of the banks to recover their loans amount from their clients
53
seems meager because all ownership structure (institutional ownership, government ownership, foreign ownership and
ownership concentration expect managerial ownership) have positive significant impact. It means management of the
banks is not able to collect their funds back from the borrowers. This reflect the inefficiencies of the Islamic banks. The
management of the bank are not properly utilizing the funds collected from the different sources of ownership. As per
results of research findings presented above, this paper ensuring few policy recommendations to make the banks
performance up to the mark.
AIC-2018-EIEF-1159: THE EXTERNAL FACTORS IMPACT ON ONLINE BANKING
Corresponding Author: BUKRYMAN SABRI
Co-Authors:
Universiti Kebangsaan Malaysia
Abstract: The use of online banking especially online payment of bills has become more popular in recent years. This
study tests the impact of external factors (prior experience, volume of transaction and account aggregation) on the
intention to use online bill payment. The individual employee is the unit of analysis. The respondents are selected from
state government departments in Penang. Data was collected through a set of self-administered questionnaires that was
distributed to 150 respondents. The results reveal that prior experience shows a significant impact on perceived
usefulness but no significant impact on perceived ease of use. Account aggregation has a direct positive effect on
perceived usefulness is rejected. Therefore, account aggregation has a direct positive effect on perceived ease of use is
rejected with negative relationship. Online bill payment is still relatively new in Malaysian and mostly provide by bank
over the internet banking facilities. As a new service online bill payment has good potential to growth in Malaysia even
the knowledge of the determinants of intention to use online bill payment is still very limited. The findings are
encouraging and provide some theoretical and practical insights to identify factors and beliefs that influence intention to
use online bill payment.
AIC-2018-EIEF-1179: AUDIT COMMITTEE AND FINANCIAL REPORTING QUALITY: PRE- AND POST IFRS ADOPTION IN
MALAYSIA LISTED COMPANIES
Corresponding Author: CITRAWATI JATININGRUM
Co-Authors: SHAHANIF HASAN
STMIK Pringsewu Lampung Indonesia
Abstract: Abstract This study aims to investigate the relationship between the audit committee and Financial Reporting
Quality, specifically focus on the effect pre- and post-mandatory IFRS adoption in Malaysia. Financial Reporting
Quality (FRQ) in this study measured by the level of Earning Management (discretionary accrual). Using 81 companies
listed trading on Bursa Malaysia with 567 observations is analysed from 2009 to 2015. The analysis conducted by
examining the statistical significance of differences between pre- and post IFRS adoption, as well by implementing
multiple regression analysis and paired sample t-test. The result reveals that the audit committee had a more significant
relationship with financial reporting quality after mandatory IFRS adoption in Malaysia. While the level of earnings
management practice was not a significant difference. However, the result shows that IFRS adoption has limited
managerial discretion and the possibility for EM manipulation for Malaysia companies. This finding has a critical
implication to regulators and policymaker, which consequences of IFRS adoption do not improve the informational
content of financial statements when EM practices continue under different forms.
AIC-2018-EIEF-1183: FACTORS AFFECTING THE CORPORATE GOVERNANCE DISCLOSURE: AN ANALYSIS OF
MANUFACTURING COMPANIES IN PAKISTAN
Corresponding Author: MUHAMMAD KHAN
Co-Authors:
University of Central Punab
Abstract: This study analyzes the impact of different governance related variables on the corporategovernance
disclosure level of Pakistani manufacturing firms. The population for this particularstudy was Pakistan. Sample unit was
Karachi Stock Exchange (KSE) indexed companies inPakistan. There are total 903 companies listed in KSE in 2016
according to Pakistan StockExchange (Pakistan Stock Exchange, 2016) . According to PSE; 903 companies were listed
withKSE; out of 903, 129 were selected as part of sample for this particular study. The analyses aredone through
Logistic regression with the use of Stata software. A disclosure index consistingthe four items which are adopt to serve
as dependent variable. Independent variables are BoardComposition, Managerial Ownership and Audit firm status and
there are two control variablesOrganization size and Organization age. The results indicate that the Corporate
Governancedisclosure level of selected manufacturing firms is positively influenced by board compositionand audit
firm status. However the results of managerial ownership variable are not staticallysignificant and the hypothesis
regarding to this variable is rejected. The study found that all theindependent variables except managerial ownership are
the important determinants of CorporateGovernance disclosure. The study reveals that all the independent variables
except managerialownership have not found positive relationship with the determinants of Corporate
Governancedisclosure.
AIC-2018-EIEF-1185: IMPACT OF WORKING CAPITAL MANAGEMENT ON FIRM’S PROFITABILITY (A CASE OF TELECOM
SECTOR IN PAKISTAN)
Co-Authors:
Abstract: This study evaluated the effect of working capital management on the profitability of Telecom Sector in
Pakistan. It examined the influence of Average receivable collection period (ACP), Inventory conversion period (ICP),
Average payment period (APP), and Cash conversion cycle (CCC) on the profitability of the aforementioned firms with
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5 year’s data. This study deals with the performance of the Telecom Sector companies working in Pakistan with respect
to its working capital management on profitability. The main goal of this study is to examine the relationship between
the core components of working capital management with the profitability of Telecom Sector in Pakistan. The result of
regression model identified that Average receivable collection period (ACP) and Inventory conversion period (ICP) to
be the significant factors followed by Average payment period (APP) and Cash conversion cycle (CCC). The result of
the current study found that there is a negative and significant relationship between working capital and the firm’s
profitability. It is concluded that the profitability of these Telecom Organizations is greatly influenced by the Average
receivable collection period (ACP), Inventory conversion period (ICP), Average payment period (APP), and Cash
conversion cycle (CCC).
AIC-2018-EIEF-1187: DOES FUND’S TURNOVER EFFECT CLOSE-ENDED MUTUAL FUNDS’ PERFORMANCE? EVIDENCE
FROM PAKISTANI MUTUAL FUND INDUSTRY
Co-Authors:
Abstract: This study is undertaken to evaluate the impact of the fund’s turnover on their performance. For this purpose,
the close-ended mutual funds, listed in Mutual Funds Association of Pakistan, are selected. The semi-annual data are
used from 2012-2017 which are extracted from the close-ended funds’ financial reports. Simple linear regression, using
SPSS, is applied to analyze the impact of funds’ turnover on their performance. The study finds a significant positive
relationship between funds’ turnover and their performance.
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AIC-2018-FMM-30: RELATIONSHIP OF LEADER MEMBER EXCHANGE AND SUPERVISOR FEEDBACK ENVIRONMENT IN
TEXTILE INDUSTRY OF GUJRANWALA, PAKISTAN
Corresponding Author: MUHAMMAD GHAFOOR
Co-Authors: DR. MUHAMMAD MUDASAR GHAFOOR; BILAL AHMED MIR; HAMMAD MOHSIN
Directior, University of the Punjab, Jhelum Campus, Punjab, Pakistan
Abstract: Industry is examined by means of the essential component of any state specifically textile industry. The
textile industry is the one of the utmost substantial sectors of Pakistan. Textile industry plays a vibrant role in progress
of the country. The purpose of this study was to estimate the connection between supervisor feedback environment
(SFE) and leader-member exchange (LMX) in the context of Textile industry of Gujranwala Pakistan as well as the
moderating influence of supervisor self-efficacy (SSE) among the association of supervisor feedback environment
(SFE) and leader-member exchange (LMX). Data was collected from textile employees, Gujranwala Pakistan. A total
360 questionnaires were distributed, response rate was 90 percent. The hypotheses were tested using confirmatory
factor analysis and structural equation modeling. The results show that supervisor feedback environment has
noteworthy positive impact on leader-member exchange. Furthermore, supervisor self-efficacy was incorporated in the
relationship of supervisor feedback environment and leader-member exchange. The limitation of the study sample
involves on employees of textile industry was gathered at one point in time. This study may be conducted as
longitudinal approach. The aftereffects of this study shows the significance of employees of textile industry to present
typical vision.
AIC-2018-FMM-35: IMPACT OF PERCEIVED FIT AND SELF-BRAND CONNECTION ON CONSUMER PURCHASE
INTENTION TOWARDS A NEWLY INTRODUCED SMARTPHONE IN PAKISTAN (PRODUCT LINE EXTENSION)
Corresponding Author: SHAZIA HASSAN
Co-Authors: MARVA BINTE ABID; DR. IFFAT RASOOL;WAJEEHA GHIAS;WAJEEHA@NDU.EDU.PK; DR. NOOR UL HADI;
National Defence University
Abstract: Perceptional Fit and Brand Connection are two of the numerous dimensions which are still unexplored in the
context of understanding the factors which have an influence on the smartphone purchase among the Pakistani
consumers. New products in the same product category create numerous concerns for the smartphone brands in terms of
acceptance of the product by the consumers based on their Perceived Fit (PF) with the existing product attributes and
Self Brand Connection (BC) with the brand. In addition to that, a general attitude of a consumer towards the concept of
the brand extensions especially product line extension namely, Extension Attitude (EA), can influence the relationship
of various factors which have an impact on the Purchase Intention (PI) of the smartphone users. A quantitative analysis
was done and 221 responses were collected through paper based questionnaires and Google forms from university
students. SPSS was used to do a thorough demographic analysis, descriptive analysis, correlation analysis, test of
assumptions, linear regression analysis and Hayes and Preacher’s moderation analysis. Based on the results 19% impact
on the consumer’s PI is caused by the PF in the minds of the consumers regarding the new product and 52% impact is
caused by the BC. Slight change of 0.38% in the variance was observed in the linear relationship between BC and PI
due to the addition of EA as moderator and the change in the variance for the relationship between PF and PI due to EA
was approximated to be 0.27%. Knowing about the perceptional fits in the minds of the consumers and their affiliation
with the brand, marketers and managers can come up with more relevant and profitable extension strategy.
AIC-2018-FMM-36: SELF LEADERSHIP AND EMPLOYEE INNOVATIVE BEHAVIOR AMONG TELECOM INDUSTRY
EMPLOYEES
Co-Authors: ROQAIYA QAISER;DR. IFFAT RASOOL;WAJEEHA GHIAS;
Abstract: This study is an attempt to investigate the effect of self leadership (SL) on the three different stages of
employee innovative work behavior (EIWB) in the telecommunication industry of Pakistan. It also investigates the
overall effect of Self leadership on total EIWB. It was proposed that Self leadership effects EWIB positively. For
testing the hypotheses, a self-administered questionnaire was used to find out what are the responses of 205 employees
from Telecommunication Company. Correlation and regression analysis suggested that Self leadership affects all three
stages of employee innovative work behavior in significant manner. Its overall effect on EIWB is also very prominent
in our analysis. The results of this study suggest that Self leadership, being a powerful motivational tool, helps
employees to depict innovative work behavior at each of idea generation, idea promotion and idea realization stages of
EIWB
AIC-2018-FMM-53: RETAIL MARKETING MIX AND TRUST IN STORE TO PURCHASE BEHAVIOR WITH THE MEDIATION OF
PURCHASE INTENTION: A STUDY OF RETAIL INDUSTRY OF PAKISTAN
Corresponding Author: NUMAIR SULEHRI
Co-Authors: MANSOOR AHMED
COMSATS University Islanabad
Abstract: The concept of the retail marketing mix had always shaped the marketing programs of leading organizations.
The link between the consumer behaviours and the precise marketing effort needs to be examined for the service
industry with trust in the seller. This study examines the mediation of purchase intention between retail marketing-mix
and trust in seller with purchase behaviour for organized retailing in Pakistan. Data of 665 respondents was collected at
the point of sales in different superstores. The result had found partial mediation of purchase intention between retail
marketing-mix; trust in store with the purchase behaviour. This study had explored the link between the purchase
intention and purchase behaviour, also testing the buyer evaluation and reputation in a single study. Next study
directions are also elaborated with future research.
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AIC-2018-FMM-61: PERCEIVED QUALITY OF PARENT BRAND AND BRAND EXTENSION EVALUATION: A CONCEPTUAL
FRAMEWORK FROM CULTURAL PSYCHOLOGY
Corresponding Author: ASMA GUL
Co-Authors: NOOR UL HADIA, MOHAMMAD ALTWE
Shaheed Benazir Bhutto Women University, Peshawar
Abstract: Perceived Quality of Parent Brand and Brand Extension Evaluation: A Conceptual Framework from Cultural
Psychology1Noor Ul Hadi, 2Asma Gul, 3Mohammad Altwe*1Department of Leadership & Management Studies,
National Defence University, Islamabad.2Shaheed Benazir Bhutto Women University, Peshawar,Pakistan.3Universiti
Kuala Lumpur Business School Malaysia.AbstractIt is evident from the literature that much research has been done in
the area of consumer behaviour. However, how consumers evaluate an extended brand in a multi-cultural country is still
insufficiently understood. The present study is conducted to fill this gap. After briefly reviewing the theoretical
background, this study proposes that upholding the quality of the parent brand has an impact on the evaluation of brand
extension. On the other hand, the cultural psychology of a consumer moderates this relationship through the variable of
the style of thinking. This means that a consumer with the holistic style of thinking evaluates brand extension more
favourably than one with an analytical style of thinking. With the help of these findings, managers of MNCs may be
able to consider uniform strategies as they frequently introduce extensions.
AIC-2018-FMM-80: ISSUES & CHALLENGES FACED BY WAREHOUSE MANAGEMENT IN FMCG SECTOR OF PAKISTAN
Corresponding Author: ASAD ALI QAZI
Co-Authors:
Sukkur IBA University, Pakistan
Abstract: AbstractPurpose The purpose of this paper is to understand the issues and challenges of warehouse
management in Pakistani context. It focuses just on FMCG (Fast Moving Consumer Goods) sector of Pakistan. It
presents an in-depth understanding about challenges and solutions in growing field of supply chain
management.Design/methodology/approach Exploratory research purpose used in qualitative approach.
Phenomenology research design used to reveals the inner thought of perception in certain situations.Findings Research
reveals multiple challenges like fast movement inventory flow, space utilization, abnormal and non-seasonal trends,
expire and slow moving inventory etc. These issues and challenges are directly effect on warehouse management and
on their KPI’s. Research limitations/implications Study will help warehouse managers, strategic planners to overcome
on these issues. 3PL business may plan their strategies according to this study outcome. Papers implies supply chain
officials to get competitive advantage in their effective and efficient warehousing.Originality/value This is first paper to
disclose the practical side issues of FMCG sector in Pakistan. All analysis conducted on primary data.
AIC-2018-FMM-87: THE IMPACT OF EMOTIONAL INTELLIGENCE ON AMBIDEXTROUS BEHAVIOURS IN SMALL AND

MEDIUM ENTERPRISES IN MALAYSIA
Corresponding Author: WAI CHUEN POON
Co-Authors: OSMAN MOHAMAD
Asia Pacific University of Technology & Innovation
Abstract: The present study sought to identify the role of emotional intelligence (EI) influencing ambidextrous,
exploitative and explorative behaviours among owner-managers from small and medium enterprises (SMEs) in Kuala
Lumpur and Selangor, Malaysia. Respondent were asked to complete a self-administered questionnaire. A total of 183
responses from owner-managers were collected. The data were analysed using Partial Least Squares (SmartPLS 3.2.7),
result suggests that EI positively influence exploitative and explorative behaviours. No significant relationship was
observed between EI and ambidextrous behaviours. Furthermore, ambidextrous behaviours were found to positively
influencing business performance. The mediating role of exploitative and explorative behaviours are also discussed.
This study adds to the limited theoretical and empirical understanding of the relationship between EI and ambidextrous
behaviorus. This study also recommends a possible route in developing ambidextrous behaviours among SMEs in
Malaysia. Several managerial implications of these findings are discussed.
AIC-2018-FMM-107: THE ROLE OF HRD POLICIES IN DEVELOPED, UNDERDEVELOPED AND GULF COUNTRIES
SPECIALLY WITH REFERENCE TO WOMEN EMPOWERMENT: A REVIEW STUDY
Corresponding Author: UAMARA SHEIKH
Co-Authors: DR. CH.ABDUL REHMAN(PROFESSOR, SUPERIOR UNIVERSITY ,LAHORE, PAKISTAN, DR.NADIA (ASSISTANT
PROFESSOR, SUPERIOR UNIVERSITY ,LAHORE, PAKISTAN)
superior univerisity
Abstract: Abstract:The main focus of this review study is to determine the importance of HRD since last two decades
and to analyze to what extent its policies are effectively working to increase the economy growth rate in developed and
underdeveloped countries. Although the future of HRD is very bright and their policies are utilizing human capital very
well but some issues are being ignored. These aspects are, there is no health policy for human resource. Hence, there is
need to take care of the mental and physical health by devising a proper health policy and making it part of the HRD
program. There is also a need to unify HRD policies under one platform.This study has also reviewed how much HRD
policies are working towards Women Empowerment in developed, underdeveloped and especially in Gulf countries and
what they are facing on the way has also been reviewed. Some researchers have also highlighted the drawbacks of
Women empowerment issues. The implication of this review paper is that it highlights the need to research in these
areas to remove threats in the way to women empowerment goals.
58
AIC-2018-FMM-110: DETERMINANTS OF TEACHERS RETENTION IN ISLAMIC PRIVATE SCHOOLS
Corresponding Author: JUNAIDAH HASHIM
Co-Authors: NURITA JUHDI; ROZAILIN ABDUL RAHMAN
International Islamic University Malaysia
Abstract: Commonly reported problems of Islamic private schools are little budget, poor quality of curriculum and
instruction, poor facilities, and poor infrastructures. Despite the problems, Islamic private schools are there surviving.
This study examines how the Human Resource Management practices in private Islamic schools in Malaysia were able
to retain their teachers. It further examines the contribution of job embeddedness theory components in retaining the
teachers. The data was collected through a survey involving 385 Islamic private school teachers. These teachers work in
100 schools in Malaysia. The measures included in the questionnaires are measures on Islamic HRM practices, job
embeddedness, and employees retention. Other questions were developed towards getting information about
demographics, and schools background. Compensation, selection, fit to the organization and organization-related
sacrifices is found positively and significantly related to employee retention. There is negative and significant
relationship between performance appraisal and employee retention (β = -0.312, p < 0.05); so also the relationship
between community sacrifices and employee retention (β = -0.576, p < 0.05). These results are the same for small
private Islamic schools and big private Islamic schools in Malaysia. The implications are discussed.
AIC-2018-FMM-139: CRITICAL ORGANIZATIONAL LEARNING FOR COST LEADERSHIP STRATEGY AND

PERFORMANCE: STUDY OF TELECOM SECTOR IN PAKISTAN
Co-Authors: DR WAJID SHAKEEL AHMED, DR MALIK FAISAL AZEEM, MALIK JAWAD SABOOR
IQRA University
Abstract: The aim of this paper is to illustrate the relationship of cost leadership strategy to organizational performance
through organizational learning that was studied via its dimensions including External Knowledge Acquisition,
Knowledge Distribution and Internal Knowledge Acquisition. The subjectivity of this study is to examine the criteria
for measuring organizational performances outcomes via organization learning dimensions in telecom sector
organizations. This study is an effort to answer the literature gap regarding relationship of cost leadership strategy to
performance with organizational learning in context. Extensive literature on organizational learning has been reviewed
and their limitations were identified. Self-administered questionnaires were mailed for this study to firms operating in
telecom sector in Pakistan and data was collected from their employees at managerial positions. The study hypotheses
the relationship between the cost leadership strategy and organizational performance, thus highlighting the positive
impact of cost leadership on telecom organizations performance through organization learning dimensions. Cost
leadership strategy via organization learning dimensions have been found to be having significant impact on growth and
overall organizational performance.The aim of this paper is to illustrate the relationship of cost leadership strategy to
organizational performance through organizational learning that was studied via its dimensions including External
Knowledge Acquisition, Knowledge Distribution and Internal Knowledge Acquisition. The subjectivity of this study is
to examine the criteria for measuring organizational performances outcomes via organization learning dimensions in
telecom sector organizations. This study is an effort to answer the literature gap regarding relationship of cost
leadership strategy to performance with organizational learning in context. Extensive literature on organizational
learning has been reviewed and their limitations were identified. Self-administered questionnaires were mailed for this
study to firms operating in telecom sector in Pakistan and data was collected from their employees at managerial
positions. The study hypotheses the relationship between the cost leadership strategy and organizational performance,
thus highlighting the positive impact of cost leadership on telecom organizations performance through organization
learning dimensions. Cost leadership strategy via organization learning dimensions have been found to be having
significant impact on growth and overall organizational performance.
AIC-2018-FMM-159: 4 C’S OF WORKING ENVIRONMENT AND ORGANIZATIONAL PERFORMANCE – ROLE OF

INDIVIDUAL PERFORMANCE AS A MEDIATOR
Corresponding Author: SAIMA AFTAB
Co-Authors: DR. KOMAL KHALID BHATTI
Foundation University
Abstract: While the effects of Career planning, Consultative management, Communication and Culture (Performance
oriented) have been explained in various researches previously. This is the first study presenting a combined effect of
all four at the same time in a unique model. This study contemplates on 4 C’s of the work environment, investigating
their impact on organizational performance with a mediating role of individual employee performance. Objective aspect
of performance is considered which concentrates on human productivity and development with respect to the system
performance. It aims to present a Model explaining the importance of 4C’s of the work environment for the
Organizational performance and how individual performance plays its role in the process. This paper analyses data
collected through questionnaires from 42 firms of Manufacturing and Services sector. Bivariate Pearson’s Correlation
and Preacher and Hayes Process v 3.0 are used for data analysis.Results show that Career Planning, Culture,
Communication and Consultative management as part of the work environment has a significant impact on
organizational performance with employee’s individual performance acting as a mediator.The contribution of this study
to the body of knowledge is a model exhibiting 4c’s Of Work Environment and their relationship with individual and
organizational performance.
59
AIC-2018-FMM-160: ORGANIZATIONAL CYNICISM AND EMPLOYEE PERFORMANCE: THE MODERATING EFFECT OF
OCCUPATIONAL SELF-EFFICACY IN PAKISTAN
Corresponding Author: KOMAL KHALID
King Abdulaziz University
Abstract: The purpose of the research study is to analyse the influence of employee’s occupational self-efficacy on the
relationship of organizational cynicism (Cognitive, Affective and Behavioural) and employee performance (Task and
Contextual). This study also investigates the variations between manufacturing (Pharmaceutical) and service (Higher
education institution) sectors of Pakistan regarding research variables. The author analysed three forms of
organizational cynicism, two forms of employee performance and occupational self-efficacy in Pakistan (n=751):
Service (n=390) and manufacturing (n=361). Self-administered questionnaires were distributed to first line and middle
level employees. After establishing the reliability and validity of the scale, descriptive statistics, correlation, Univariate
analysis, multiple regression analysis and independent sample t-test were conducted. Finding indicates that in both
sectors occupational self-efficacy had significant positive impact on the relationship between organizational cynicism
(cognitive/affective / behavioural) and employee performance (i.e. task and contextual). Study also concluded that
cognitive cynicism influence employee task performance more than employee contextual performance in manufacturing
sector and affective cynicism influence employee task performance more than employee contextual performance in
service sector. Organizations from both sectors have faced issues in taking care of psychological aspects of their
employees. The findings of this study provide a better understanding of the practitioners and policymakers regarding the
existence of these negative behaviors and its implications in both sectors. This study also provides a valuable insight for
the academicians who are interested in studying behavioural aspects of employee performance.
AIC-2018-FMM-161: INTERACTION EFFECT OF SOCIAL SUPPORT: THE EFFECT OF WORKLOAD ON JOB BURNOUT
AMONG UNIVERSITIES ACADEMICIANS
Corresponding Author: DR FAISAL KHAN
Co-Authors: AMRAN MD RASLI, MUHAMMAD YASIR, QAISER KHAN
University of Swabi
Abstract: The support comes primarily from the organization through supervisors but cooperation among the
employees cannot be overlooked. The purpose of the present study is to investigate the relationship between workload
and burnout dimensions (emotional exhaustion and disengagement) and identifying the interaction effect of social
support with emotional exhaustion and disengagement among academicians. The collected data is analyzed with the
help of Statistical Package of Social Sciences (SPSS). The study objectives are reached at with the help of regression
and Hierarchical Multiple Regression Analysis. The findings of the study reveal that workload has positive relationship
with burnout dimensions, while supervisory and colleague support influence the relationship between workload and
burnout dimensions. The study tests these relationships with the help of JD-R model. Furthermore, the study highlights
implications for individual employees, insitiutions and recommends measures at policy level concerning the work
environment where academicians can respond in a productive manner.
AIC-2018-FMM-162: INVESTIGATING THE IMPACT OF SOCIAL MEDIA MARKETING ON BRAND LOYALTY: THE
MEDIATING ROLE OF BRAND CONSCIOUSNESS
Corresponding Author: QAZI MOHAMMED AHMED
Co-Authors: QAZI MOHAMMED AHMED, MUHAMMAD MUSTAFA RAZIQ, SHAHID AHMED, IFTIKHAR HUSSAIN, ANEES
WAJID, MUHAMMAD YASIR, MADEEHA IRSHAD, MUHAMMAD FAROOQ
Comsats Institute of Information Technology (CIIT)
Abstract: The emergence of social media has played a revolutionary role in impacting the lives of countless people
throughout the globe. Its impression within the field of marketing also remains unprecedented and is regarded as a basic
ingredient of enhancing consumer engagement online. The purpose of this paper is to examine the role of branding
within a social media marketing (SMM) perspective. The study explores how social media marketing activities build
brand loyalty and how this relationship is mediated through brand consciousness. The empirical investigation involves a
self-administered and a structured questionnaire, distributed through a convenience sample of 320 under-graduate and
graduate students. Data analysis was conducted through SPSS 23.0 for demographic comparisons and SmartPLS 3 for
evaluating the measurement and structural model. The findings show that social media marketing has a significant
positive influence on brand loyalty but this relationship is partially mediated by brand consciousness. In the same
manner, social media marketing exerts a significant positive impact on brand consciousness and resultantly, brand
consciousness also exerts a significant positive impact on brand loyalty. The results provide valuable insights for
marketers in integrating social media as a driving tool for developing brand engagement strategies that not only provide
awareness about products/services but also generate a cult following for them. Although the study faced limitations of
choosing a specific demographic segment and issues pertaining to generalizability, the proposed model directs towards
additional moderators and context based variables which could provide more fruitful insights into consumer
associations within brand communities. The paper contributes to the literature pertaining to social media through a
branding perspective and also instigates the role of brand consciousness in developing brand loyalty for an under
researched context of Pakistan.
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AIC-2018-FMM-163: EMOTIONAL INTELLIGENCE, PSYCHOLOGICAL CAPITAL AND PROACTIVE PERSONALITY AS
PREDICTORS OF JOB PERFORMANCE
Corresponding Author: MUNAZZA ZAHRA
Abstract: The success of an entire organisation depends upon the performance of the employees. Employees
performance is always the concern of the employers. In this era of globalisation, organisations are using advanced
technologies, to ensure the overall success of the organisation, there is a dire need of skilled employees. This paper
investigates the importance of individual factors as a precursor to job performance. As previous studies have found that
high emotional intelligence (EI) positively affect employees’ performance and PsyCap is a positive psychological state
of development that can be a predictor of desired outcomes while previous studies also examine the role of proactive
personality (PP) in job performance (JP). Existing literature identifies a need to explore factors that can impact job
performance. Taking a hint from previous studies, we propose an integrative conceptual framework linking emotional
intelligence, psychological capital and proactive personality to employee’s performance. To get a deeper understanding
of the framework, we propose work engagement (WE) as a mediator that will explain the relationship between EI,
Psycap and Proactive personality with the job performance of the employee. Finally, we conclude that catering EI,
Psycap and proactive personality in an employee is a strategic attempt that will help in achieving desired objectives.
AIC-2018-FMM-168: THE ROLE OF CUSTOMER EXPERIENCE IN DEVELOPING CO-CREATION STRATEGY AND

BUSINESS MODEL INNOVATION: THE STUDY ON INDONESIA TELECOMMUNICATION FIRMS IN FACING INDUSTRY 4.0
Corresponding Author: LEONARDUS WAHYU WASONO
Co-Authors: ELIDJEN, FIRDAUS ALAMSJAH, SASMOKO
Abstract: Industry 4.0 and disruptive innovation pressures the incumbent firm in maintain sustainability competitive
advantage from the new entrance that carry out new business model. The digital technology could enabler the
development of innovation in business model through new product and new market. The digital technology influences
the changing of customer behavior. Customers do not only look for the product or services, but they also seek to get
other value beyond the product and services. They try to find the customer experience on top of product and services.
Hence there are changing paradigm of the product and service from mass into personalize service. The firm has to have
the capability to fulfil customer solution the through digital technology where the solution become unlimited. Hence,
the firms require to form the collaboration with stakeholder especially customer in strategic level to create value for
longer term. Those collaboration is entitled as a co-creation strategy. Our paper has objectives to provide role of
customer experience in developing co-creation strategy and business model innovation. The comparation of the
optimum path analysis between direct path and indirect path through co-creation strategy is shown. The study is
focusing on telecommunication incumbent companies, since Telecommunication industry has a role as enabler in
developing economics and other industry growth. The focus on Indonesia telecommunication market since Indonesia
telecommunication market has unique characteristics where the innovation has grown rapidly but the infrastructure
lacked behind and also the Indonesia market was very competitive. There was the gap between the opportunity in
innovation and the development of digital infrastructure. The previous study of the role of customer experience was
limited, hence this paper is trying to explore it. The study is done through quantitative study. The target population are
Indonesia telecommunications companies Firms which includes 312 ISP firms, 34 Satellite firms, 27 Tower firms, and
72 Telkom’s Subsidiaries and Affiliates, with total of 445 firms and using 35 samples. The analytical approach and the
solution technique used Smart Partial Least Square (PLS). The result of research found that the customer experience has
influences into co-creation strategy and business model. The customer experience has significant role if the path
analysis goes through co-creation rather than direct path into business model innovation. These findings have practical
implications for the management of the telecommunications industry in Indonesia that the optimal value creation of
customer experience can be conveyed by development with co-creation strategy in developing business model
innovation. The further research can be explored by expanding the sample, industry and other countries and also can be
expanded into longitudinal study as part of transformational model for incumbent firms.
AIC-2018-FMM-180: THE ROLE OF AFFECTIVE COMMITMENT AND ETHICAL LEADERSHIP IN PROCEDURAL FAIRNESS
TO DETERMINE EMPLOYEE TURNOVER INTENTION
Corresponding Author: NASIR MEHMOOD
Co-Authors: IFFAT RASOOL, SAMAN ATTIQ
University of Wah
Abstract: The considerable growth of Pakistani banking industry in recent decades has created opportunities for
existing employees to switch jobs to banks that provide fair treatment and better opportunities. This has resulted in an
inevitable situation of intra-industry competition to retain competent employees due to growing turnover trends,
especially in Islamic banking. This study investigated the relationship between procedural justice and turnover
intention. In addition, the mediating effect of affective commitment and moderating effect of ethical leadership have
also been examined. The non-probability based purposive sampling technique was used on a sample size of 457
employees from two top Islamic banks situated in the capital territory of Islamabad, Pakistan. Data were gathered
through a personal administered survey and statistically analyzed using Structural Equation Modelling (SEM) technique
with SmartPLS software tool. Findings revealed that procedural justice have negative significant relationship with
turnover intention and positively associated with affective commitment. Moreover, high level of perceived ethical
61
leadership has strengthen the effect of procedural justice to increase employee’s affective commitment. These findings
empirically contributed to the existing procedural justice, affective commitment and turnover intention literature by
examining moderating effect of Islamic work ethics. It provided valuable insights for the management of Islamic banks
to employ operational plans such as developing code of conduct based on Islamic beliefs and practices, promotional,
and motivational programs to retain its existing competent employees.
AIC-2018-FMM-190: THE IMPACT OF SELF-IMAGE CONGRUENCE ON BRAND PREFERENCE: A STUDY ON MOBILE

PHONE USERS IN PAKISTAN
Corresponding Author: SOBIA SHUJAAT
Co-Authors: SOBIA SHUJAAT,SHAHEERA HAROON, IRAM TAHIR, DR. ASIF KHURSHID
Bahria University Islamabasd
Abstract: This study analyzes the effect of congruence between consumer idea self-image and their perceived brand
image on brand preference of mobile phone users in Pakistan. Consumer’s perceived images of different mobile brands
were analyzed against their ideal self-image to know the impact on brand preference. 400 respondents filled the
Questionnaires, which belonged to different age groups, marital status, educational background and professional
background. To analyze data regression and Correlation tests were used. Analysis indicated that Pakistani individuals
prefer those mobile phone brands which are similar to their ideal self-image as there was a positive relationship between
them. Though, it also showed that other factors should be considered in order to obtain a strong relation. The result of
the research will help the marketers and brand managers in building up a brand image that is similar to the consumer’s
ideal self-image. It also showed how much it is important to maintain a brand image which has an association with the
consumer’s ideal self-image. As of today not just the functional aspects of a mobile phone matters but the brand image
of mobile also matters as consumers express their own image to others through mobile phone brands.
AIC-2018-FMM-196: THE EFFECT OF ISLAMIC ATRRIBUTES AND SERVICE QUALITY ON DESTINATION LOYALTY: THE
ROLE OF TOURIST SATISFACTION AS A MEDIATING FACTOR
Corresponding Author: RENI YULIVIONA
Co-Authors: MOKHTAR ABDULLAH2, ZURAINI ALIAS3, SEFNEDI4
University Bung Hatta
Abstract: This study examines the role of tourist satisfaction as a mediator in the relationship between Islamic
atrributes, service quality and destination loyalty among Malaysian Muslim tourists in Padang city. The primary data
for the study were collected from a self-administered mail survey of 160 Malaysian Muslim tourists in Padang city
resulting in a sample of 119 usable responses being returned. Using the Partial Least Squares structural equation
modeling as the approach to examine the model, the statistical results confirmed the positive and significant effect of
islamic attributes, service quality and tourist satisfaction on destination loyalty. The findings also revealed that Islamic
attributes and service quality were found to have positive and significant effects on tourist satisfaction. Furthermore, the
tourist satisfaction mediated significantly in the relationship between Islamic atrribute, service quality and destination
loyalty among the Malaysian Muslim tourists in Padang city.
AIC-2018-FMM-206: SOCIAL MEDIA AND OPEN INNOVATION: IMPLICATION FOR INNOVATION PERFORMANCE AMONG
SMES IN MALAYSIA
Corresponding Author: SHAN SHAN TEH
Abstract: With the increasing globalization of business activities, social media acts as a collaborative web tool which
enables and significantly increases the use of the distributed knowledge in both within and outside of organization
border. Social media is not only being used in business for a range of functions, but also being involved in managing
marketing and customer relationship management. Due to the minimal cost, low barriers to participation and low level
of IT skills required, social media is suitable for SMEs to use in this business world. However, with increasingly
significant in social and economic perspectives, there is still scanty research devoted to the adoption and internal usage
of social media among SMEs. A concept that found in the open innovation model enables in getting contact with
entities from outside the company, leading to the new idea creation and even a new perspective in the business
development process. Therefore, the potential of social media is perceived as high regarding open innovation especially
in ways to interact with customer and community. The purpose of this study is to examine on how the social media acts
as a significant role on open innovation and give the impact towards innovation performance. Based on the review,
several implications on how to improve the innovation performance of organization with the used of social media and
open innovation are also derived for SMEs.
AIC-2018-FMM-208: ROLE OF POSITIVE EXTERNAL FACTORS IN RELATIONSHIP OF DESTRUCTIVE LEADERSHIP AND

KNOWLEDGE SHARING
Corresponding Author: IFTIKHAR HUSSAIN
Co-Authors: QAZI MUHAMMAD AHMEDB, DR. AMIR GULZARC, USAMA USMANE
Abstract: Knowledge sharing is very important in organizations for their future progress and survival. The following
work investigates the affect of abusive supervision on knowledge sharing. Further, the authors want to investigate group
cohesion and group trust and explore its influence on the relationship of abusive supervision and knowledge sharing.
Conservation of resource theory claims loss of psychological capital in employees due to abusive supervision and hence
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decrease occurs in knowledge sharing. This study tests psychological capital as mediator and group cohesion and group
trust as moderator in relationship of abusive supervision and knowledge sharing. Abusive supervision and psychological
capital are taken as the determinants of knowledge sharing at the individual level. Data was collected from 239
respondents from more than 40 different organizations and 50 different groups from all over Pakistan. Structural
Equation Model was used for empirical testing. Pakistani services sector was the population. Results show that abusive
supervision has negative effect on knowledge sharing through reduction in psychological capital of employees, and
increased group cohesion in employees reduces this negative effect improving psychological capital in employees. This
study considered only services sector in Pakistan while industrial sector is avoided. People are hesitant in providing data
against their managers. Fast changing demographics were another problem. This study helps managers to know about
the impacts which are left on subordinates due to his / her abusive behavior intentional or unintentional. Also this study
helps organizations know about that improving psychological capital can improve employee’s output in form of
knowledge sharing.
AIC-2018-FMM-214: FACTORS AFFECTING SUCCESSFUL OF FAMILY BUSINESS SUCCESSION

Corresponding Author: DAHLIANA KAMENER
Co-Authors: NORASEKIN AB. RASHID 2, DANIATI PUTTRI 3
Abstract: Most of the family businesses are difficult to flourish and even many have bankrupt. Several family
businesses in Padang city are bound on the first generation and some have collapsed in the second generation. Literature
shows that just one-thirds of family businesses can be passed along to the second generation. Therefore, the purpose of
this study is to examine the succession planning, non-family management, founder influences, successor, founder’s
authority and strategic planning towards the successful succession of family businesses in the city of Padang West
Sumatera, Indonesia. The population of this research is the family businesses that have prepared or have in a second or
third generation. The amount of samples is hundred managers or CEO of the family businesses in Padang city.
Furthermore, the data collection methods are interviews, observations and questionnaires. The questioners were spread
all over the family businesses by using convenience and purposive sampling technique. Descriptive and quantitative
analysis method was used to analyse the data. Current study applied the multiple regression analysis with SPSS models
to see the effect of independent variables on the successful succession of the family businesses. The result of the study
found that the succession planning, non-family management, and decision making authority have not significantly
affected the successful succession of the family business, nevertheless, founder’s influence, successor and strategic
planning variable affect significantly to the success of the family business succession at Padang, West Sumatera.
AIC-2018-FMM-228: IS CHALLENGING BUSINESS ENVIRONMENT CHANGING THE USE OF STRATEGIC MANAGEMENT

TOOLS IN INDONESIA FIRMS?
Corresponding Author: DIENA DWIDIENAWATI TJIPTADI
Co-Authors: ASNAN FURINTO
Abstract: Indonesia is one of the emerging countries who eager to move from reliance from raw commodity exports to
the manufacturing industry. In order to leapfrog and to catch up with more established countries, Indonesian managers
should use more robust strategic decision approaches. Currently there is no available study on the use the strategic tools
in Indonesia. This study taps into the question of what the current strategic management practices employed by
executives in Indonesia firms are. Using descriptive quantitative method, this study was conducted in managers from
six sectors in Indonesia with managers in Jakarta as respondents. Survey was done with convenience sampling method.
Data analysis was analyzed with descriptive analysis to see the percentage of knowledge and usage of ten strategic
tools. The different of knowledge and usage among sectors was calculated with chi-square. From one hundred
questionnaires distributed, seventy questionnaires were eligible to be analyzed. The result showed that traditional
strategic tools from 1960’s such as SWOT, Financial Forecasting and Mission Vision Statement were still the most
preferred tools used, regardless the common belief that the current challenging environment requires more
comprehensive and robust strategic tools. Not easy to use and not relevant to current works were the most frequent
reasons raised by the managers for not using newer strategic tools. This study contribution to academia is to add
empirical evidence in strategic tools use and give challenge to strategic management study to come up with more simple
yet comprehensive tools to meet the current dynamic business environment. The contribution to practitioner is to give
insight to senior managers to review whether current use of strategic tools has met the firms’ challenges in more
competitive business environment. Indonesia is one of the emerging countries who eager to move from reliance from
raw commodity exports to the manufacturing industry. In order to leapfrog and to catch up with more established
countries, Indonesian managers should use more robust strategic decision approaches. Currently there is no available
study on the use the strategic tools in Indonesia. This study taps into the question of what the current strategic
management practices employed by executives in Indonesia firms are. Using descriptive quantitative method, this study
was conducted in managers from six sectors in Indonesia with managers in Jakarta as respondents. Survey was done
with convenience sampling method. Data analysis was analyzed with descriptive analysis to see the percentage of
knowledge and usage of ten strategic tools. The different of knowledge and usage among sectors was calculated with
chi-square. From one hundred questionnaires distributed, seventy questionnaires were eligible to be analyzed. The result
showed that traditional strategic tools from 1960’s such as SWOT, Financial Forecasting and Mission Vision Statement
were still the most preferred tools used, regardless the common belief that the current challenging environment requires
more comprehensive and robust strategic tools. Not easy to use and not relevant to current works were the most
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frequent reasons raised by the managers for not using newer strategic tools. This study contribution to academia is to
add empirical evidence in strategic tools use and give challenge to strategic management study to come up with more
simple yet comprehensive tools to meet the current dynamic business environment. The contribution to practitioner is to
give insight to senior managers to review whether current use of strategic tools has met the firms’ challenges in more
competitive business environment. Indonesia is one of the emerging countries who eager to move from reliance from
raw commodity exports to the manufacturing industry. In order to leapfrog and to catch up with more established
countries, Indonesian managers should use more robust strategic decision approaches. Currently there is no available
study on the use the strategic tools in Indonesia. This study taps into the question of what the current strategic
management practices employed by executives in Indonesia firms are. Using descriptive quantitative method, this study
was conducted in managers from six sectors in Indonesia with managers in Jakarta as respondents. Survey was done
with convenience sampling method. Data analysis was analyzed with descriptive analysis to see the percentage of
knowledge and usage of ten strategic tools. The different of knowledge and usage among sectors was calculated with
chi-square. From one hundred questionnaires distributed, seventy questionnaires were eligible to be analyzed. The result
showed that traditional strategic tools from 1960’s such as SWOT, Financial Forecasting and Mission Vision Statement
were still the most preferred tools used, regardless the common belief that the current challenging environment requires
more comprehensive and robust strategic tools. Not easy to use and not relevant to current works were the most
frequent reasons raised by the managers for not using newer strategic tools. This study contribution to academia is to
add empirical evidence in strategic tools use and give challenge to strategic management study to come up with more
simple yet comprehensive tools to meet the current dynamic business environment. The contribution to practitioner is to
give insight to senior managers to review whether current use of strategic tools has met the firms’ challenges in more
competitive business environment.
AIC-2018-FMM-233: CONSUMER ENGAGEMENT: ANTECEDENT AND OUTCOME IN ONLINE BRAND COMMUNITY OF

PAKISTAN
Corresponding Author: WAIZA REHMAN
Co-Authors: DR. ASIF KHURSHID, DR. ARIF KHATTAK, OSMAN BIN SAIF
Bahria University
Abstract: In this era of mushroom growth of companies, it is essential for companies to engage the consumers with
them for long run. Social media is the most used tool now in this digital world. This paper intended to explore the role
of social media motives in consumer engagement and further on brand loyalty. This study enlighten the impact of social
media motives i.e. information, environment, social aspect and self-seeking status on consumer engagement, further the
impact of consumer engagement on consumer’s brand loyalty is also observed. The sample of 255 was taken from
population of Pakistan. The study focused on online survey strategy through purposive data sampling technique. Path
analysis of structural equational modelling via AMOS and moderated regression analysis via SPSS were applied. The
study elaborates that there is a strong and positive relationship between consumer engagement and social media
motives. Whereas consumer engagement plays adequate role in developing brand loyalty in online brand community.
Companies can build marketing strategies that are fixated on these four motives in order to engage and lead to being
loyal in this digital era.
AIC-2018-FMM-239: HRM, WORKPLACE BULLYING, AND TURNOVER INTENTION: THE ROLE OF WORK ENGAGEMENT
Corresponding Author: PAUL GADI
University Sains Malaysia
Abstract: This paper provides a review of HRM, workplace bullying and turnover intention. It is argued that both
HRM and workplace bullying are two important conditions that affect employee’s turnover intention. Drawing on social
exchange theory, this paper suggests that there is a significant relationship between HRM, workplace bullying and
turnover intention. This paper proposes work engagement could be a potential mediator between HRM and turnover
intention. In addition, this paper also proposes if work engagement mediates the relationship between workplace
bullying and turnover intention. This paper conceptualizes HRM into five main dimensions, namely career
development, performance appraisal, training and development, reward and recognition and recruitment and selection.
Suggestions and implications for future study on HRM, workplace bullying, and turnover intention are also suggested
AIC-2018-FMM-252: HOW IS MANAGERIAL CAPABILITY, MARKETING SKILL AND ACCESS TO CAPITAL LOAN OF
INDONESIA SME'S BUSINESS PERFORMANCE
Corresponding Author: LASMY LASMY
Co-Authors:
Universitas Bina Nusantara
Abstract: Indonesian SMEs number is growing each year, however the business performance of the SMEs is low and
some of the SMEs are failing. SMEs failure is indicated by the contrary fact between stagnant SMEs contribution to
GDP and high increase in its quantity, supported by the SMEs loan performance. Based on the data, Indonesian NPL by
SMEs is on an alarming percentage. The purpose of this research is to identify what is the most significant factor among
access to capital loan, managerial capacities and marketing skills toward SMEs business performance by analyzing
SMEs in Depok, Indonesia. Method used on this research is PLS-SEM. The result of this study concluded that the most
significant factor affecting SMEs business performance is marketing skills, followed by managerial capacities, and
access to capital loan.
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AIC-2018-FMM-258: COMPULSORY CITIZENSHIP BEHAVIOUR AMONG ACADEMIC STAFF OF PRIVATE HIGHER
EDUCATION INSTITUTIONS IN MELAKA, MALAYSIA
Corresponding Author: GOH MEI LING
Co-Authors: NG CHEE YIENG, GOH MEI LING AND WENDY TEOH MING YEN
Abstract: Compulsory citizenship behaviour (CCB) refers to employees who perform extra-role behaviour against their
will. The study is among one of a handful on CCB if compared with organisational citizenship behaviour (OCB), which
are directed toward individuals (OCBI) and an organisation (OCBO) as a whole. Thus, this study mainly focuses
examining the effect of intention to leave, job stress, sucker effect, burnout, organisational politics, negligent behaviour,
and conflict between colleagues on CCB. A total of 100 academic staff from private higher education institutions in
Melaka participated in this study. Self-administered questionnaires were used for data collection and SmartPLS was
employed to perform the analysis. The findings of this study reveal that negligent behaviour and organisational politics
have a significant direct relationship with CCB. This study not only has noteworthy contributions on enriching the
available literature on CCB, but also provides some important insights to employers in private higher education
institutions in relation to their human capital management, which focuses on CCB.
AIC-2018-FMM-267: WHY MEDICAL TOURISTS MUST GO TO MALAYSIA!

Corresponding Author: AI CHIN THOO
Co-Authors: THOO AI CHIN, ANIS IZZREN NOOR KHAIRUDDIN, HUAM HON TAT, ZURAIDAH SULAIMAN, LEE YOKE LAI,
ADAVIAH MAS'OD
Abstract: Medical tourism industry in Malaysia is booming and has been highlighted as a major catalyst for economic
development. This study attempts to examine the determinants that affect the foreign patients’ repurchase intention to
obtain medical treatment in Malaysia. The determinants include hospital and staff, country factor, combination tourism
and health services, and cost saving. Self-administered questionnaire was the main instrument for data collection of the
study. Data were collected from 117 foreign patients in several private hospitals located at Selangor, Kuala Lumpur and
Johor Bharu using purposive sampling technique. Multiple regression was used to test the four hypotheses. Two out of
the four hypotheses were found to be significantly and related to repurchase intention for medical treatment in
Malaysia. Cost saving was found to be the most important factor that affects the foreign patients’ intention to revisit
Malaysia as their medical destination, followed by the factor of hospital and staff. The findings of the study could
enable policy makers to further strengthen Malaysia as the world’s top health tourism destination due to the affordable
and high quality medical treatment.
AIC-2018-FMM-269: EMPLOYEE ENGAGEMENT AND TURNOVER INTENTION: A CASE OF ISLAMIC BANKERS IN BRUNEI
DARUSSALAM
Corresponding Author: HANI SUHAILA RAMLI
Co-Authors: NASIR ABDUL RANI; MOHD NUR RUZAINY ALWI; MUHAMMAD SAFIZAL ABDULLAH
Abstract: Employee engagement and turnover intention are two factors that are often associated with overall
organizational success or even failure. These two variables are often perceived as key indicators towards understanding
issues pertaining to the organizations’ workforce. As such, this study explores the levels of engagement and turnover
intention between the different demographics of the bankers as well as the effects of employee engagement on the
turnover intention among bankers that work in the Islamic financial sector in Brunei Darussalam. A total of 119 bankers
completed the survey. The findings indicate that there were some significant differences in terms of employee
engagement and turnover intentions between the different demographics of the bankers. It was also found that employee
engagement significantly affect turnover intention among them.
AIC-2018-FMM-296: A FRESH INSIGHT INTO VISITORS’ DECISION-MAKING PROCESS IN HOTELS INDUSTRY OF

PAKISTAN
Corresponding Author: SHAHID BASHIR
Co-Authors: MUDDASAR GHANI KHWAJA
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology
Abstract: To investigate the green hotel’s visitors’ decision-making process, this study provides a fresh insight into
existing knowledge related to Pakistani consumer’s beliefs regarding green practices, attitude toward green behavior,
overall image, and behavioral intentions. Using a sample size of 372 Pakistani Lodging consumers, a test model
confirmed that attitudes towards green behaviour have a positive influence on the overall image of green hotel, intention
to visit green hotels, and willingness to pay more for green hotels. Moreover, environmental and luxury beliefs have a
positive influence on attitudes and intentions about visiting green hotels, and willingness to pay more for green hotels.
Furthermore, attitude towards green behaviour and overall image of green hotels have mediating roles exist in that test
model, which is a unique contribution to the knowledge body. These outcomes are expected to help Pakistani marketers
and managers, especially green management practitioners, to recognize more subjective initiatives for entering
international and local segments.
65
AIC-2018-FMM-303: FEASIBILITY OF SUBLIMINAL ADVERTISING IN PAKISTAN
Corresponding Author: MUHAMMAD SUFYAN
Co-Authors: DR. IMRAN WAZIR, DR. FAISAL KHAN, DR SAID SHAH, ARIF ULLAH
University fo Swabi
Abstract: Advertising is an effective tool for promoting a product or service to inform the customer and to convince for
buying the product to increase the sales and profitability of the organization. Advertising can be done through media,
internet radio etc., but these techniques are used by everyone now a day’s new techniques are needed to promote our
product to capture the customer attention and effectively influence his purchase decision. The most important technique
is subliminal advertising, which provide information at the subconscious level but before using this technique in this
region, the feasibility of subliminal advertising in Pakistan need to be analyzed.Findings reveals that mostly customers
don’t know about the concept of subliminal advertising But there is an area where it can be used, which included such
products that can’t be promoted directly, such products can be promote it through subliminal advertising. It can also be
used in other areas but if that requires a favorable environment for it such as, laws related to it which prevent its
negative use a constant regulatory authority and ensure its use in a certain area and not beyond that.
AIC-2018-FMM-317: EFFECTS OF GREEN BRAND POSITIONING, KNOWLEDGE AND ATTITUDE ON GREEN PRODUCT
PURCHASE INTENTION
Co-Authors: THOO AI CHIN, NOR HASLINDA BINTI MOHD LAWI, FARRAH MERLINDA MUHARAM, UMAR HAIYAT ABDUL
KOHAR, TAN LIAT CHOON, NORHAYATI ZAKUAN
Abstract: Nowadays, customers are more conscious of environmental problems and have started to purchase green
products. The purpose of conducting this study is to evaluate the impacts of green brand positioning, green brand
knowledge and attitude towards green brand on green product purchase intention. Data were collected from 162
respondents in Johor by using snowball sampling technique and online survey. The data were analysed using the
Statistical Package for the Social Sciences (SPSS). Multiple regression was used to test the relationships between green
brand positioning, green brand knowledge, attitude towards green brand and green product purchase intention. The
results show that the green brand positioning and green brand knowledge have significant and positive relationship
between green product purchase intention. The study found that green consumer knowledge is the strongest predictor in
green product purchase. However, consumers’ attitude toward green brand is not related to green product purchase
intention. The findings of the study are important to green marketers to provide high availability of access to increase
the demand of green products. This is due to most of the consumers purchase green product because it is environmental
friendly and it has more environmental benefit than other products. Also, green marketers should emphasise on quality,
price and advertisement in order to increase the demand of green products.
AIC-2018-FMM-319: INTERACTION OF MORAL IDENTITY CENTRALITY AND MORAL DISENGAGEMENT OF INDIVIDUALS

AT WORKPLACE
Corresponding Author: SAHRISH SABA
Co-Authors: PROF. DR. RAUF.I.AZAM & DR. SUZANNE RYAN
ARID AGRICULTURE UNIVERSITY RAWALPINDI
Abstract: Interaction Of Moral Identity Centrality And Moral Disengagement Of Individuals At WorkplaceSahrish
Saba*, Prof. Dr. Rauf.i.Azam**, Dr. Suzanne Ryan****Phd Scholar, Arid Agriculture University, Rawalpindi**Vice
Chancellor, University of Education Lahore*** Associate Professor, University of NewCastle, NSW,
AustraliaAbstractThe purpose of this study is to examine the Interaction of moral identity centrality and moral
disengagement of individuals at workplace. Moral identity centrality plays a vital role in buffering the level of moral
disengagement in the employees. The study also examined the mediating effect of different attitudes i.e cynicism and
perception of organizational politics. The study was carried out in two parts i.e. pilot study and main study. The pilot
study was conducted to evaluate the properties of the instruments provided a considerably good evidence for their
appropriateness in the local context. Data was collected through cross sectional survey using self-administered
questionnaire. Convenient sampling technique was used to get the data from 400 employees working in the service
sector of Rawalpindi and Islamabad region of Pakistan. The analysis has been done through SPSS and AMOS using
CFA and SEM. The findings validate the proposed model, with significant direct correlations observed between moral
identity centrality and employee behavior with the significant effect of mediators.
AIC-2018-FMM-320: WORKPLACE TRADITIONAL AND CYBERBULLYING AND EMPLOYEE HEALTH OUTCOMES:

EMOTIONAL INTELLIGENCE, A COPING STRATEGY.
Corresponding Author: MEHWISH IFTIKHAR
Co-Authors: PROFESSOR DR. LOO-SEE BEH
University Malaya
Abstract: The study was carried out with the purpose of studying organisational climate as a cause of workplace
traditional and cyberbullying and exploring technology in relation to cyberbullying, and joint effects of both the
traditional and cyber bullying on employee health by applying general strain theory (GST) inversely. Having identified
the causes and effects by making a conceptual framework, study then suggests a possible solution, Emotional
Intelligence as a coping strategy, to reduce the negative health impacts of bullying. Research statistical population
included 500 officials working in headquarters of 4 selected service sectors of Pakistan, chosen by multistage random
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sampling method. Results highlighted that, poor organisational climate is positively related to workplace bullying and
negative technology use is the predictor of cyberbullying at workplace. Workplace bullying mediates the relationship of
organisational climate and ill-health outcomes. Emotional Intelligence moderates the relationship between workplace
bullying and employee health factors, burnout and ill-health. This study contributes to the emergent dialogue of
identifying the debilitating causes and outcomes of traditional and cyberbullying, and also suggested that it should be
embedded in HR policy of the every organisation to provide trainings to their employees to improve Emotional
Intelligence capabilities so that to reduce negative health outcomes.
AIC-2018-FMM-322: POLITICAL CONSUMERISM: THE ROLE OF POLITICAL SOCIALIZATION IN THE DEVELOPMENT OF

VOTING PREFERENCES OF PAKISTANI VOTERS
Corresponding Author: MIRZA ASHFAQ AHMED
Co-Authors: MUHAMMAD ANWAR UL HAQ, MUHAMMAD USMAN, MUHAMMAD AHMAD
University of Gujrat
Abstract: Abstract- This study investigates structural relationship between political socialization, emotional response,
social identity, and voting intentions of Pakistani voters. The voting intentions are subject to Partisan preferences of
individuals developed over the life cycle. Socialization process may cause stability or change of said preferences. This
research addresses the following questions: (1) Does political socialization has impact on emotional response and social
identity; (2) Does political socialization directly impact the voting intentions; (3) Do the emotional response and social
identity mediates between political socialization and voting intentions. The proposed conceptual model is analyzed with
data collected through self-administrated survey questionnaire. The data (n=318) is collected from Gujrat-Pakistan
(NA-68 and NA-69) by employing stratified random sampling technique. The proposed conceptual model is tested with
SMART-PLS (a variance based analysis technique). The result reveals that political socialization positively impacts the
social identity and emotional response; whereas there is no support found for direct impact of political socialization on
voting intentions. Emotional response and social identity positively and significantly impact the voting intentions.
Moreover, social identity and emotional response significantly mediates between political socialization and voting
intentions. The results validate the contemporary thought in political socialization that there is inclination of voters
towards the social and emotional aspects. These findings help the political parties and leaders to formulate their
socialization strategies by keeping in view the importance of social and emotional ties of voters.
AIC-2018-FMM-330: DEVELOPMENT GROWTH OF BEACH RESORTS: PRACTITIONERS’ PERSPECTIVE

Corresponding Author: MAZLINA MUSTAPHA
Co-Authors: KHAIRIL WAHIDIN AWANG
UNIVERSITI PUTRA MALAYSIA
Abstract: The increase in demand for natural touristic features such as sandy beaches, colourful corals and warm
weather at island destinations has led to the mushrooming of beach resorts. Beach resorts equip island destinations with
places to stay for tourists while letting them enjoy islands’ touristic features. Beach resorts accommodate both
international and domestic tourists at an ever increasing trend. Nevertheless, the construction and development of these
resorts at large was on an ad hoc basis. Although the existence of this segment of the accommodation sector is
significant to the growth of the tourism industry, its unregulated development has led to many physical and socio-
culture drawbacks. This paper aims to explore these negative impacts, filling the gaps in tourism destination planning.
In-depth interview and observation formed the primary mode of collecting data, underpinning the qualitative approach
adopted in this study. Findings suggest that increased number of tourists, international and domestic, fuelled spurious
development of beach resorts. Demand for accommodation space spiked during weekends, long weekends and public
holidays. Development was rapid and uncontrolled, although there were evidence that the government had plans to
regulate this process.
AIC-2018-FMM-331: TOWARDS ALLEVIATING COUNTERPRODUCTIVE WORK BEHAVIOUR: A SOUL LEADERSHIP VIEW

Corresponding Author: HINA SHAHAB
Co-Authors: MS AFSHEEN FATIMA*A, MS. HINA SHAHAB B AND MS. SABA MAHMOOD C
NUML
Abstract: Abstract This article intends to examine the role of psychological empowerment and spiritual leadership
towards alleviating counter productive work behaviours (CPWB). The modern organizations do not rely on sole
leadership any more, but the spiritual leadership. Therefore, to test this assumption that spiritual leadership helps
alleviate counterproductive work behaviour, the present study focuses on two constructs falling under the rubric of soul
leadership, i.e., employee empowerment and spiritual leadership. In line with the environment of call centres, these two
constructs, based on Conservation of Resources Theory, are considered sufficient to address the issue in question. Data
were collected from a convenient sample of call agents working in call centres located in twin cities of Pakistan, i.e.,
Rawalpindi and Islamabad. A total of 350 respondents were sent questionnaire, usable questionnaires were 302.
Structural equation modelling technique was used to test the hypotheses. Results revealed negative and significant
relationship between spiritual leadership, psychological empowerment and CPWB. Finally, implications and
suggestions for future research are provided.
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AIC-2018-FMM-338: DOES REPUTATION MANAGEMENT CREATES PUBLIC VALUE: AN EXPLORATORY STUDY IN
PUBLIC UNIVERSITIES OF PAKISTAN
Corresponding Author: ASMARA IRFAN
Co-Authors: AMRAN RASLI, ZURAIDAH SULAIMAN, ABDUL SAMI, HIRA LIAQUAT
Abstract: The main purpose of this paper is to explore whether reputation management creates publicvalue. The
reputation of an institution is intertwined with its value system. Reputation is linked toinstitution’s performance to
satisfy its stakeholder’s needs and wants. The reputation of aninstitution shows the perception of its stakeholder about
its institution’s capabilities to createvalues relative to its competitors. While public value is a new concept for public
sectororganization. The public value of universities shows the values of an institution to provide qualityservices to its
students. The main objective of a higher education institution is to attract more andmore students and increase their
ranking to compete with other institutions of the world. Toremain in the competition, universities have to manage their
reputation to satisfy and providequality services to its students. To date, reputation management is much discussed in
the businesssector and public value in different public organizations. Little research has been done onreputation
management and public value in the education sector. This study collected 320questionnaires from five public
universities of Pakistan using proportional random samplingtechnique. Partial Least Squares Structural Equation
Modeling was used to analyze the collecteddata, assess the model and test hypotheses. The findings show the positive
relationship betweenuniversity reputation and public value.
AIC-2018-FMM-351: INFLUENCE OF IDEOLOGICAL AND NEUROLOGICAL FACTORS ON ETHICAL LEADERSHIP

BEHAVIOR: AN EVIDENCE FROM PAKISTAN
Co-Authors: NUZHAT SHAMIM; AHTESHAM ALI RAJA
Abstract: Based on the gap identified in the literature review on the said topic, the present study was first of its kind in
Pakistan to measure the influence of Ideological and Neurological factors on Ethical Leadership behavior of heads of
departments. The two theories of moral self and ethical positioning were used to measure the ideological and
neurological influences on the ethical behavior of leaders.The research design is descriptive, none contrived and based
on one industry design to measure the relationship of cognitive/ideological and neurological aspects of moral self to
predict the leadership behavior based on brain’s Default Mode Network (bDMN). For the measurement of (bDMN), a
neurological test EEG was proposed to be calculated and LORETA software to be used to interpret the brain activities
along with hemispheric asymmetry and connectivity. To cover the ethical position theory, two different Likert scales
were used in the study one is called Ethical Position Questionnaire (EPQ) with 20 items to be filled by leaders for
ethical ideology and 2nd will be to measure ethical leadership 10 items to be filled by Peers and subordinates.The
findings revealed that ethical positioning of leaders has a positive relationship with the performance of the organization.
The contingent style of leadership is the degree to which leader facilitates other to get rewarded and emphasis what
leader is being expected from them, have positive correlation and regression with the performance of the organization.
The laissez-faire has the moderate relationship with the ethical style of leadership but the idealized influence of leaders
has no significant relation with the ethical leadership style. In future, this research can be replicated or scaled up to
cover the brain function of the leaders which influences self and leader style which will help to identify the neurological
concerns in the leadership style.
AIC-2018-FMM-355: BRAND HATE AS AN UNDERLYING MECHANISM BETWEEN SIMILARITY TO COMPETITORS OFFER,

CORPORATE SOCIAL IRRESPONSIBILITY AND BRAND EQUITY
Corresponding Author: MUDASSIR HUSNAIN
Co-Authors: MUDASSIR HUSNAIN; DR. FAUZIA SYED; ABDUL RAUF SHAH; MUSSADIQ ALI; M. AKRAM; BUSHRA REHMAN;
WAHEED AKHTAR
International Islamic university
Abstract: Purpose: Using the assumptions of Duplex Theory Hate (Sternberg, 2003) we unveil a relationship of similar
competitor offer and corporate social irresponsibility on brand equity. We hypothesize that brand hate mediates the
relationship between similar competitor offer, corporate social irresponsibility and brand
equity.Design/methodology/approach: Employing a multi-wave and single source sample collected from individuals
(n=328) in the service sector of Pakistan we tested our proposed framework using Preacher and Hayes (2004) mediation
technique.Findings: The findings demonstrate that brand hate mediates the relationship between similar competitor
offer, corporate social irresponsibility and brand equity. For instance, if the brand represents a similar brand as its
competitor, it leads to an undesired self-loss of individuality which is perceived as negative by the customer thus
yielding decrease in the value of product/service. Furthermore, it also reveals that corporate social irresponsibility has
more adverse effects on brand equity. Originality/value: This paper explores and outlines theoretically and empirically
the influence of similarity to competitor offer and corporate social irresponsibility in instigating hateful feelings that
adversely effect on brand equity.
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AIC-2018-FMM-366: IMPACT OF SERVICE QUALITY ON CUSTOMER SATISFACTION - A COMPARATIVE STUDY ON
BANKING SECTOR OF PAKISTAN THROUGH WEIGHTED SERVPERF MODEL
Corresponding Author: HASSAN RAZA
Co-Authors: PROF. DR. ANWER IRSHAD BURNEY,
KHADIM ALI SHAH BUKHARI INSTITUTE OF TECHNOLOGY - KASBIT
Abstract: The study is comparative in nature and conducted on banking sector of Pakistan; the study designed to
determine the impact of service quality on customer satisfaction through Weighted SERVPERF model.The 500
customers of commercial bank of Pakistan served as a sample for the research study. These customers belongs to three
sub sector of commercial banks of Pakistan namely for conventional bank i.e. i) Private Sector, ii) Public Sector, and for
Islamic Banks i.e. iii) Public or Private sector. The methodology of Service Quality (RATER) based on Weighted
SERVPERF measurement model) has been used to measure the data. The survey questionnaire analyzed on 7 Point
Likert Scale with respect to Perception and Importance values have been used to analyze the data where perception
multiplying with importance weights i.e. SQ= f (P)x(I).Structural Equation Modeling has been used in the study to
validate the data and Confirmatory Factor Analysis by confirming the recommended cut off value of uni-
dimensionality, reliability and validity and Model Fit Indices, further hypothesis testing have been proceed through
regression weights captured through Structural Equation Modelling (SEM). A comparative analysis of three sectors of
banking sector have been proceed by using Mean based ranking and Overall Mean value used to find out the High and
Low Performance Sector; further this yardstick also used to identify High and Low Performance Factor.The result
confirmed the uni-dimensionality, reliability, validity, good model fitness of Weighted SERVPERF measurement
model. Further regression weights also confirmed the positive and significant impact of dimensions of service quality
on Customer Satisfaction under Weighted SERVPERF Model.Further the yardstick of overall mean highlighted that
Private Sector Conventional Bank’ is High Performance Sector’ followed by Public/Private Sector Islamic Bank’ and
on the basis of overall mean, Public Sector Conventional Bank’ labeled as Low Performance Sector.
AIC-2018-FMM-374: IMPACT OF CELEBRITY ENDORSEMENTS ON BRAND LOYALTY IN SPORTS PRODUCTS

Corresponding Author: SOOK FERN YEO
Co-Authors: TAN CHENG LING; GOH MEI LING; TOH HENG YET
Multimedia Universty
Abstract: This research paper studies the drives of the student into cyber entrepreneurial intention. Researching in this
topic will help students more understand the factors that influence their brand loyalty. This research paper has focused
on six factors that can affect the people brand loyalty. The factors are price, brand image, perceive quality,
trustworthiness, attractiveness and expertise which were being researched in past research. The reasons to research on
these factors are to investigate the changes in the past few years. Data (N=200) was collected via questionnaire to the
respondents and carried out in Malaysia. The data collected are analyzed using SPSS and SmartPLS. Based on the
result, there is two independent variable that had a significant relationship with brand loyalty toward sports product in
Malaysia which are brand image and price. While the perceived quality, attractiveness, expertise and trustworthiness do
not have the significant relationship with brand loyalty. There is a lot of improvement and recommendation that suggest
for future study to discuss this topic in deeply.
AIC-2018-FMM-381: UNDERSTANDING E-COMMERCE MARKET USING CLUSTER ANALYSIS: A CASE STUDY OF THE
CRM PROGRAMS OF ONLINE SHOPPER
Corresponding Author: NATALIA NATALIA
Co-Authors: SANNY
Abstract: The purpose of this research was to segment customers of e-commerce platform based on their preference on
Customer Relationship Management (CRM) programs and socio-demographic. The study surveyed 100 respondents
who have bought products from e-commerce platform. The research employed cluster analysis to group customers of e-
commerce platform with similar characteristics and preferences. Using CRM programs as measurement variables, the
results suggested three groups of customers, they are, Lifestyle driven segment, Selective driven segment and Penny-
wise driven segment. The results also showed Lifestyle driven segment as the most dominant type of customers who
strongly driven by lifestyle trend and dominated by millennial. Understanding the differences between these three group
segments should provide company with important information to successfully create a proper CRM programs for each
segment. Therefore, effective Customer Relationship Management (CRM) programs can help a company to retain
customers. The recommendation to improve CRM program effectiveness based on each cluster preferences are provided
in the paper.
AIC-2018-FMM-383: IMPACT OF PRO SOCIAL MOTIVES ON BEHAVIOR OF EMPLOYEE; MODERATED BY HELPING

INSTRUMENTALITIES
Corresponding Author: MUHAMMAD RAZZAQ ATHAR
Co-Authors: MALIK MUHAMMAD FAISAL & HAFIZA AMTUL HAFEEZ
PMAS-Arid Agriculture University, Rawalpindi
Abstract: The purpose of this study is to provide the clear direction to the employees and elaborate the importance of
prosocial value motives with their behavior in their workplace. The Prosocial Behavior is a voluntary behaviors which
helps others without taking any benefit from that individual, group or from the organization. It can enhance employee
inner satisfaction and intrinsic value. Whereas Helping Behavior is a type of behavior in which it help the person to
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perform in the organization in a better way and enhance their creativity and productivity for the betterment of the
organization. Helping Behavior is an instrument which helps other person to enhance their behavior in a positive way.
Helping Instrumentalities are supporting variables which give strength to these variables so it can make strong
connections between them. In this research study researcher are trying to find out the relationship between prosocial
value motives and helping behavior with the moderating role of helping instrumentalities in telecom sector of Islamabad
and Rawalpindi. There are 333 questionnaire which was floated among the employees of telecom sector in order to find
out the require result which benefits the telecom sector and increase their performance level of employees because
employees are the important assets of any organization because they guide their peers, coworkers and employees so
they should have some these type of prosocial value motives skills so then they benefits their employees to improve
organization positioning in the modern era. According to analysis researcher come to conclude that all hypotheses are
accepted that there is a significant impact of prosocial value motives on helping behavior of and employee, and also
both helping instrumentalities strengthen the relationship between these variables.
AIC-2018-FMM-385: LEADERSHIP AND THEIR PREFERRED DECISION MODEL IN PUBLIC SECTOR INSTITUTION OF
HIGHER EDUCATION IN SIND
Corresponding Author: SYED MUHAMMAD ZIA
Co-Authors: PROF. DR ANWAR IRSHAD BURNI
Abstract: Leadership and their Preferred Decision Model in Public Sector Institution of Higher Education in SindSyed
Muhammad Zia*, Prof. Dr. Anwar Irshad Burni ***PhD Scholar, Khadim Ali Shah Bukhari Institute and
Technology**Dean, Faculty of Business Administration, Khadim Ali Shah Bukhari Institute and TecnlologyEmail:
syedmzia@gmail.com AbstractThe study is based on quantitative methods to find out the relation of Leadership styles
with decision models because of this relation the efficiency of the public sector higher education institutions is
increased. In this study the researcher is using correlation analysis and analysis of variance. For the testing of
hypothesis, the Pearson correlation coefficient, the ANOVA and the two-way analysis of variance has been used.
Researcher enables the readers in identification of relationship between the variables with strength and direction of the
relationship, a survey is conducted to collect data. Researcher depicts points in developing more applicable and
significant relations of leadership styles with decisions models for public sector higher education institution’s decision
makers in enhancing the quality of public sector education institutions. It is inappropriate to suggest that the existing
leadership styles and decision models are adequate; therefore the new relation will be suggested in this study. The
relation of leadership styles with decision-making model would create significant impact on the educational
performance of the schools/faculties of the state owned higher education institutions in Pakistan. This study will not
only provide some insight dimension for the faculties but also provide ideas for decision makers to integrate educational
strategies that may help in creating the quality education and overall performance of the educational sector and society.
This paper is one of its kind in Pakistan that contribute in fulfilling the framework that is presented here, it will also
contribute in fulfilling the gap that are creating problems in enhancing performance of the state government higher
education institutions.
AIC-2018-FMM-389: ANALYSIS OF PRIVACY PERCEPTIONS TOWARDS SHOPPING DECISION THROUGH SHOPPING

BEHAVIOR BETWEEN MILLENNIALS AND BABY BOOMERS IN INDONESIA E-COMMERCE WEBSITE*
Corresponding Author: LIM SANNY
Co-Authors: LIM SANNY; MICHAEL GERARDO
Binus University
Abstract: Globalization and technology has transformed the world, boost the economy, and growth the overall
performance of the country. The rapid technological advancements bring great changes in the business world, including
the physical store business into a digital store. The purpose of this study, is to know for sure the effect of privacy
perceptions in online shopping decision through shopping behaviour between millennials and baby boomers. The
research method used is quantitative method with SEM-PLS using WarpPLS 6.0 application, where the data collection
in this research is by conducting questionnaire to millennials and baby boomers generation in Indonesia E-Commerce
Website. The respondents have criteria, Millennials from age 22 to 37 and Baby Boomers from age 53 until 72. From
155 questionnaires, the results of the study it can be concluded that privacy risk, source risk, cognition based trust,
affect based trust affecting Millennials and Baby Boomers in their online shopping decision but the transaction risk only
affect for millennials only.
AIC-2018-FMM-393: THE EFFECT OF RELATIONSHIP MARKETING IN INDONESIAN COSMETICS MARKET

Corresponding Author: SEVENPRI CANDRA
Co-Authors: SEVENPRI CANDRA
Abstract: Cosmetics business in Indonesia is promising, supported by the transition of public perception about the
beauty treatments were in past considered as a luxury thing, but now is a necessity. Seeing the market opportunities in
Indonesia are potential and compete, cosmetics businessmen, of course vying with each other to win the market,
including cosmetics distributor. The success of a business distributor, is closely associated with its customers, so that
customer satisfaction and loyalty should be maintained well.The research is clarifying whether there’s a significant
effect between relationship marketing and corporate image on customer satisfaction and its impact on customer loyalty
in Cosmetics Company. The method used descriptive quantitative and associative. Collecting data using questionnaires
and analyzed by Partial Least Square (PLS) using software WarpPLS 5.0. Results showed that there was a significant
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effect between relationship marketing on customer satisfaction, and between customer satisfactions on customer loyalty.
But there is no significant effect of corporate image on customer satisfaction. Furthermore, there is a significant indirect
effect between relationship marketing on customer loyalty through customer satisfaction. However, no significant
indirect effect between corporate image on customer loyalty through customer satisfaction.
AIC-2018-FMM-397: IMPACT OF ORGANIZATION LEARNING PROCESSES ON ORGANIZATIONAL EFFECTIVENESS: THE

MODERATED MEDIATION ANALYSIS (THE NEED FOR OL IN CELLULAR FIRMS)
Corresponding Author: HUSSAIN GILLANI
Co-Authors: MALKAH NOOR KIANI
National University of Modern Languages - Islamabad
Abstract: Since competition in telecom sector of Pakistan is at it’s peak and it has become hard to achieve effectiveness
trough traditional means therefore it is very crucial to study the value addition means such as ‘learning’ to gain
effectiveness in organizations. This study intends to answer how organizational learning processes impacts on
organization effectiveness under moderated mediation of organizational innovation and work attitude in cellular
companies of Pakistan. Moreover, the operationalization of organizational learning process pertain gap therefore
operationalization of latent construct has been enhanced by the incorporation of cognitive and behavioral aspect to
address the literature gap. Questionnaire survey method was used to gather the information from targeted sample frame
of population of five cellular companies of telecom industry of Pakistan. In order to test the proposed hypothesis
empirically, regression analysis was applied using moderated mediation analysis of Andrew Hayes (2014) and
Structural Equation Modeling was applied to testify the overall fitness of model.The results revealed that the
organizational learning processes have significant indirect effect (through the mediation effect of organizational
innovation) on organization effectiveness, positively moderated by work attitude. Hence, learning can be considered as
one of the crucial antecedent factor for the attainment of organization effectiveness therefore, there is a dire need for
organizations to enhance organizational learning process so that innovation can be promoted which will further lead
organization in fostering organization effectiveness.Cellular companies of Pakistan shall develop strategies in a way
that it promotes culture of learning in their organizations. Moreover, it is recommended for future researchers to
enhance the study by exploring learning’s relationships among service quality, service innovation success and overall
business model in their local context especially in under developed regions of the globe.
AIC-2018-FMM-400: ANALYZING THE VALIDITY OF LEADERSHIP COMPETENCES IN THE PREDICTION OF

ORGANIZATIONAL EFFECTIVENESS.
Corresponding Author: PERWEZ HASHMI
Co-Authors: PROFESSOR DR ANWAR IRSHAD BURNEY
Aga Khan University
Abstract: While studying the challenges associated with the contemporary performance of healthcare organizations,
leads to creation of strong, skilled and competent leadership who has ability to solve complex problem and achieve
organizational sustainability. The purpose identifies the relationship between leadership competencies to be integral part
of any organizational effectiveness. The objective is to integrate strategic approaches for the training and development
of leadership to acquire competencies to meet sustainable competitive advantages. A broad quantitative technique was
used as a methodology to analyze the three factors human, technical and conceptual leadership skills are the mandatory
strength for organizational effectiveness. A structured sampling method was used to collect primary data of the
respondents for analysis. Several challenges were emerging as most of the organizations do not have leadership
development strategy nor leaders acquire competencies for their skills improvement. Data were scaled up and converted
into quantitative data to enable to apply multiple regression models to be specified in finding the correlation among the
variables.The results reveal significant correlation with leadership competencies with organizational effectiveness. The
conclusion of the research appears that a leader must be engaged into development process from leader to extraordinary
leader, to be able to enhance conceptual, human and technical skill which are helpful in strategic decisions and therefor,
recommended that leadership development practices which are missing in most of the organizations must be integrated
in the process, and can impact on organizational effectiveness.
AIC-2018-FMM-412: THE AMBIDEXTERITY ORGANIZATION CAPABILITY: INDONESIAN SMES CASES

Corresponding Author: EKA SUDARMAJI
Co-Authors: NANA NAWASIAH, DERIAWAN, MUHAMMAD SUBHAN
university of Pancasila
Abstract: The study provided prespectives on ambidexterity practices within Indonesia SMEs for their
Internationalization strategic development to respond to the present business environment. The Indonesia SMEs for
both ambidexterity organization capability acts as dynamic capability was investigated. The authors hope the results of
this study can contribute to improve the dynamic capabilities skills among SMEs, the ability to innovate, see the market
potential as a key growth and some characteristics as key predictors for selecting access to the International market. The
improvement of ambidexterity organization capability can lead to innovation opportunity to exercises for the better new
products, new services, new processes or new technologies to fulfill the market demands. The study will use
quantitative methodology. SMART PLS is used to analyze data from the existing questionnaires. This study contributed
to the field of internationalization of Indonesian SMEs with a two-dimensional change of the individual and
organizational competencies. The empirical findings were expected to be of relevance as they can assist Indonesian
SME managers or entrepreneurs in acceptable access, which, if effectively decided, can be mutually beneficial.
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AIC-2018-FMM-441: POLITICAL PARTICIPATION THROUGH SOCIAL MEDIA: COMPARISON OF PAKISTANI AND
MALAYSIAN YOUTH
Corresponding Author: UZMA NOOR
Co-Authors: MUHAMMAD YAR KHAN, UZMA NOOR, ASIF KHURSHID
Riphah International University, Islamabad
Abstract: Purpose- This study aims to investigate the phenomenon of online political participation in a cross-cultural
context by applying the concept of social cognitive theory. The relationship of access to political stuff on social media,
political interest, and policy satisfaction with online political participation is studied in the context of Pakistan and
Malaysia. Data/Methodology- Data was collected from a sample of 504 students from COMSATS University Islamabad
and University Utara Malaysia. The collected data was analysed using Statistical Package of Social Sciences
(SPSS).Findings- The results reveal that access to political stuff on social media, political interest, and policy
satisfaction has a significant relationship with online political participation. Theoretical and Practical Implications- This
study has theoretical as well as practical contribution in developing an understanding about the political participation
through social media in both Pakistan and Malaysia. The study also gives insights regarding the cross cultural
comparison of the youths of Pakistan and Malaysia.Originality- This study presents a comparative analysis about online
political participation of the youth of two Asian countries which is relatively rare effort. Furthermore, cognitive
engagement theory is also used on rare basis, hence this study adds to the generalization of the theory.
AIC-2018-FMM-447: FACTORS INFLUENCING CONSUMERS INTENTION TO USE QR CODE MOBILE PAYMENT – A

PROPOSED FRAMEWORK
Corresponding Author: NORAZRYANA MAT DAWI
Co-Authors:
Sunway Business School
Abstract: The aim of this paper is to develop a framework to determine the factors that could influence consumers’
intention to use QR Code mobile payment services. Based on extensive literature review on mobile payment adoption
and Unified Theory of Acceptance of Use of Technology 2 (UTAUT2), this paper examines potential key determinants
of mobile payment use in Malaysia: performance expectancy, effort expectancy, social influence, facilitating conditions,
hedonic motivation, price value, habit, trust, perceived risk and government support. Survey questionnaires will be
distributed to about 1000 mobile payment consumers in Malaysia using convenience sampling method. Data collected
will be analysed using partial least equation. The findings could help business owners to understand consumers’
perception on the new technology, which could help businesses providing more functional payment systems that deliver
customers’ needs.
AIC-2018-FMM-468: THE INTENTION TO USE OF FINGERPRINT SYSTEM IN HUMAN RESOURCE MANAGEMENT

PRACTICES AMONG ELECTRONIC COMPANIES IN MALAYSIA
Corresponding Author: SUGUNA SINNIAH
Co-Authors: ZAFIR KHAN MOHAMED MAKHBUL, GOPAL PERUMAL,DR RAMESH KUMAR MOONA HAJI MOHAMED
National University of Malaysia (UKM)
Abstract: Private companies now switch to use fingerprints system in improving the safety and quality of their human
resource management practices. There are a number of problems and weaknesses of the present system are still present
in electronics companies for using the conventional attendance systems among employees. The aim of this study was to
evaluate the intention to use the fingerprint system in electronic companies, Penang. The system expected to facilitate
the work of the administration as well as supervisors and workers in the process of recording employees attendance.
The probability sampling, specifically simple random sampling method has been employed as this method could assure
the result obtained is representative towards the population. Findings of the study affirms that perceived usefulness and
perceived ease of use are significantly affect the intention to use the fingerprint system and relative advantage was not
supported. The research results shows that for organization to be more effective, organization should have use
technology on proficient and innovative workers to work and it should attempt to retain them. The future research
results and limitation was discuss in details.
AIC-2018-FMM-480: TESTING THE MEDIATING EFFECT OF PERSON-ORGANIZATION FIT ON THE RELATIONSHIP

BETWEEN SOCIALLY RESPONSIBLE-HRM PRACTICES AND EMPLOYEE ENGAGEMENT
Corresponding Author: ZAINAB RAWSHDEH
Co-Authors: ZAINAB ALI RAWSHDEH
UKM
Abstract: With the Growing evidence that Corporate Social Responsibility (CSR) and Employee engagement generate
multiple pivotal benefits for both organization and employee, and, the increasing interest about the positive effect of
organization social responsibility on employee work engagement. Accordingly, the attempt of the current study is to
contribute to the emergent body of the literature by providing further insights about the importance of CSR to employee
engagement. It opens the black boxes by exploring the mediation effect of Person-Organization Fit in this relationship.
Furthermore, by adopting Socially Responsible HRM practices it examine the relationship using different practices of
CSR. In addition, it responds to recent calls for more research on the mechanisms that explain how CSR practices affect
individual attitudes, and to explore the impact of mediation toward a better and more complete understanding of the
outcomes of CSR.
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AIC-2018-FMM-484: IMPACT OF KNOWLEDGE SHARING BEHAVIOR ON PERCEIVED PERFORMANCE OF AUDITING
FIRMS IN PAKISTAN: MODERATING ROLE OF ORGANIZATIONAL CULTURE
Corresponding Author: SABRA MUNIR
Co-Authors: AWAIS IMAM, FARRUKH JAMIL FCCA
FAST University of Lahore & PAC Group of Colleges
Abstract: To find the impact of knowledge sharing behaviors (KSB) on perceived performance of audit firms in
Pakistan. Furthermore, it examined the moderating role of effective organizational culture in strengthening or impeding
the KSB and performance relationship. Cross sectional survey method was used to collect data from audit personnel of
the Big 4audit and A ranked accountancy firms in Pakistan through purposive sampling. 207 valid responses were
analyzed through SPSS using multiple regression and PROCESS macro (Hayes, 2013). KSB and its three dimensions
i.e. organizational communication, personal communication and communities of practice were significantly realted to
perceived organizational performance while the facet of written communication was found to have no direct
relationship. Only written communication and organizational communication relationship with perceived performance
was moderated by effective organizational culture. The focus on one type of culture along with use of cross sectional
design and focus on only four auditing firms pose limitations on the implications of study. Yet, it offered valuable
contribution in knowledge management culture by examining the impact of KSB on perceived prformance in less
researched audit settings eastern context. Management and auditors can foster knowledge sharing for improved audit
practice and develop a conducive culture for facilitation of knowledge sharing. It is first step in investigating the link of
KSB and its distinct dimensions in predicting performance of eastern audit firm context while considering role of
culture.
AIC-2018-FMM-489: ANALYZING THE RELATIONSHIP BETWEEN HALAL LOGO AND PERCEIVED PRODUCT QUALITY
WITH THE MODERATING ROLE OF CONSUMER KNOWLEDGE
Corresponding Author: ANAM JAVEED
Co-Authors: DR. MUHAMMAD YAR KHAN; DR. AMIR RAJPUT
University of Wah
Abstract: Purpose- The basic aim of this paper is to empirically test the impact of Halal logo as an extrinsic food
packaging cue on perceived product quality moderated by the role of consumer knowledge in Pakistani market
place.Design/Methodology/Approach- Quantitative methodology has been employed in order to examine the
relationship in Pakistani consumer context. An exhaustive literature review and data collection has been undertaken for
testing of hypothesized relationship. A sample of 5.4 consumers was selected from biggest malls of Rawalpindi and
Islamabad. Mall intercept method has been employed in order to get the data. Smart PLS was used in order to carry out
the analysis of the study due to its proven predictive nature.Findings- The findings of the study indicate that the Halal
labeled products create a psychological impact about the quality of the product and consumer knowledge shows no
moderating impact on the relationship. The results also confirm that Pakistani consumers consider Halal logo as a
quality assurance signal.Practical Implications- The study presents a base for the fact that Halal business is one of the
most lucrative opportunities in the modern business world. The findings of the study can be accepted by the marketers
for development of proper marketing strategies. The empirical investigations of the study can extend the base to the
marketers to invest in favorable product packaging cues. The role of Halal logo as a food quality indicator has
previously been overlooked in the literature. The impact of Halal logo on food quality perception is emergent with
avenues for study across various cultures and religions.Originality- This is a useful study which proposes a useful
testable model for study in Pakistani consumer market to fill the gaps of Islamic consumer behavior literature.
AIC-2018-FMM-494: INCREASING CHALLENGE OF TURNOVER INTENTION IN BANKING SECTOR OF PAKISTAN

Co-Authors: MUHAMMAD ASHFAQA,*, IMRAN QURESHIA, FAZLULAINI MOHD YUNUSB, SOBIA IRUMB
UTM
Abstract: Turnover intetion is a one of the faster growing challenge in bank sectore now a days. Banking sector of
Pakistan is presently experiencing high growth and increasing turnover trends which have concerned most. The ever
increasing competition in the business world has forced organizations to look into the ways to effectively engage their
employees and utilize their full potential by reducing turnover intentions.increased competition in banking
organizations also forces them to provide better quality services which requires competent workforce. Employees are
facing long working houres deadlines and extra workloads futher more rapid change in banking working style also leads
toward increasing their turnover intentions.Thus, banking organizations in Pakistan are competing with each other to
avoid employee turnover and retain their existing qualified workforce. In a growing phase where number of new foreign
and private banks entered in industry, employees may exhibit their intention to quit and likely to switch their jobs to
other banks if they find better rewards & opportunities offered. workplace spirituality can play a vital role to fight with
turnover intrntion of employees in banking sector of Pakistan. The quest to finding out new and improved management
concepts led researchers towards the area of WPS. WPS had studied the mediating role of psychological contract PC,
therefore this study investigate the relationship of WPS on employee’s behavioural outcomes with a mediating role of
psychological contract among the employees of Pakistani banking sector. PC phelosophy based on give and take
concept. this is a social exchange relationship.In this study the highly accepted style of SEM-PLS analysis is used,
which is suggested by the past studies like (Chin, 2012). For the purpose of data gathering 338 (Sample size)
questionnaires have been distributed among the different branches of top five banks in Pakistan.
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AIC-2018-FMM-498: WORK DESIGN AND COMPETENCIES IN RELATION TO WORK PERFORMANCE: A PROPOSED
FRAMEWORK
Corresponding Author: MOHD HAMZAH
Co-Authors: MOHAMAD NOORMAN MASREK
University of Malaya
Abstract: Background Work performances is an essential key indicator for various organizations especially in the
library. Work performance guide libraries to develop business strategy, and achieved mission and vision of the libraries.
Unfortunately, a study in work design concepts in librarianship literature is very limited. In contrast to others,
profession work designs are always a key indicator to measure work performance. Therefore this fissure opens a new
perspective on work performance study in library fields. Accordingly, this study proposed a new dimension in
measuring work performance. Hence, the objective of this study is 1) to identify the conceptual frameworks of work
performance and work design, 2) integrating these to propose a heuristic conceptual framework.Methodology A
systematic review was conducted in social science, psychology, library and management databases. The generic
framework was identified and the dominant dimension was listed in the systematic table.Results: The underpinning
generic framework, model, and theories were identified. The frequently used to describe work design, competencies and
work performance were integrate.Findings Based on the systematic review of the previous study, a heuristic conceptual
framework of work performance, competencies, and work design were proposed. The proposed framework can serve as
a fundamental conceptual framework for future study on work performance in library fields.
AIC-2018-FMM-505: THE IMPACT OF KNOWLEDGE MANAGEMENT ON SMES PERFORMANCE IN THE CITY OF

BANDUNG
Corresponding Author: ARDI APRILIADI
Co-Authors: ADMAN
Universitas Padjadjaran
Abstract: This research was conducted on SMEs in the city of Bandung. The problem in this research study is about the
performance of SMEs. The core of the research study is focused on one of the factors that impact the performance of
SMEs, namely knowledge management. Based on this, the main problem revealed in this research study is how the
impact of knowledge management on SMEs performance. This research consists of two variables namely Knowledge
Management (X) and SMEs Performance (Y). The method used in this study is a survey method in the form of
explanatory survey. The technique of data collection by means of dissemination of the likert scale question form with
models, which are analyzed using simple regression. And the respondents in this research study were SMEs in the city
of Bandung, amounting to 99. Based on the results of the research, information was obtained that knowledge
management has a positive and significant effect on the performance of SMEs in the city of Bandung.
AIC-2018-FMM-511: IMPULSIVE BUYING TENDENCY IN SOCIAL LEARNING PERSPECTIVE: S-O-R MODEL AND
EMPIRICAL INVESTIGATION
Corresponding Author: SAMAN ATTIQ
Co-Authors: NASIR MEHMOOD, HASSAN JALIL, MUHAMMAD UMER
Air University Islamabad
Abstract: The current study aims to empirically investigate the influence of family communication, peer
communication, experiential shopping and materialistic-attitude in the formation of impulse buying tendency. Through
self-administered questionnaire, data was gathered from 386 individuals from community centers, shopping malls and
university students. Based on Social Learning perspectives, this paper has identified new relationships among social
(family and peer communication) and psychological (experiential shopping and materialistic-attitude) factors
particularly in term of direct and indirect role of communication in the development of consumer’s impulsive buying
tendency. The finding shows that social factors i.e. communication (family and peer) had significant influence on
consumers psychological factors (experiential shopping and materialistic-attitude). Moreover, psychological factors had
significant and positive effect on impulse buying tendency. Based on the grounds of was Stimulus-Organism-Response
(S-O-R) framework. Impact of social influences (i.e. family communication and peer communication) on psychological
influences (i.e. materialistic-attitude and experiential shopping) and impulse buying tendency’ has been explored in this
study. The findings are in support of the assertions and are useful for academicians and policy makers to comprehend
the above said phenomenon in concerned filed.
AIC-2018-FMM-517: CAREER MANAGEMENT AND WORK BEHAVIOR IN MALAYSIAN BANKING SECTOR PERSPECTIVE.
Co-Authors: MUHAMMAD ASHFAQ, IMRAN QURESHI, FADILLAH ISMAIL, SOBIA IRUM
UTM
Abstract: Career management, psychological contract and the outcomes of psychological contract fulfillment has
always been an area of interest for the researchers. The present study was aimed at understanding the concept of
individual career management and organizational career management in the context of Malaysian banking sector.
Literature supports the concept that individual career management and organizational career management are
interlinked concepts and it has the linkage with the psychological contract fulfillment as well. Banking sector the world
over is facing the issue of employee turnover and Malaysian banking sector is no exception. Therefore, the present
study is aimed at exploring to deal with this burning issue with the help of career management practices and
psychological contract fulfillment and its positive job outcomes. This study will contribute to the existing literature in
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three ways: first by empirically testing the linkage of individual as well as organizational career management with the
psychological contract fulfillment, secondly; career management and its linkage with the turnover intention and
affective commitment, thirdly; the mediation of psychological contract in the relationship between career management
and job outcomes. Quantitative research method was employed to test the proposed hypotheses of the study. Data was
analyzed by using PLS-SEM. The results of the study have important implications for the banks to deal effectively with
the existing problem of employee turnover. Overall the proposed model of this study shows high explanatory power in
understanding the concepts of career management and psychological contract fulfillment in generating vital job
outcomes like increased affective commitment and reduced turnover intention.
AIC-2018-FMM-536: TOTAL QUALITY MANAGEMENT SYSTEM IN AN EDUCATION ENVIRONMENT: THE CASE OF A

PRIVATE UNIVERSITY IN BAHRAIN
Corresponding Author: MAHMOOD AKBAR
Co-Authors: FIRST: MR. MAHMOOD A HUSAIN ALI AKBAR, SECOND: DR. MOHD ALI HELMI ,THIRD: DR. SYED SHAH ALAM
Ukm
Abstract: The focus of this study is on analyzing and explaining the effectiveness and efficiency of implementation of
total quality management principles in the context of private university in Kingdom of Bahrain. The research was
conducted by identifying few areas which include tutorial system, student affair and infrastructure. A detailed
understanding of existing procedures of total quality management is provided in the study to better understand the
concept. It has helped to find out the lacking and flaws in the current educational system at university level in the
Kingdom of Bahrain. In the study, survey was conducted along with interview sessions with teachers which provided a
finding that teachers were not involved when the changes were brought into the curriculum. This lack of involvement of
teachers by university led them to ambiguity and an environment lacking co-operation between faculty and university
management. This lack of cooperation for curriculum decreases the teaching quality of universities. Students believe
that university is not concerned with the maintenance of campus premises along with lacking of facilities for sports,
training and other curricular activities. The coordination regarding schedule for registrations was also problematic
which make it miserable for students as well as management. Keeping in mind the flaws, report has presented few
findings on the basis of total quality management to overcome all the deficiencies in the university level education
system in Kingdom of Bahrain. Moreover, suggestions are provided for implementing quality management system to
achieve efficiency at overall education institutions in Bahrain.
AIC-2018-FMM-539: INVESTIGATING THE FACTORS IMPACTING THE STUDENT SATISFACTION WITH THE
UNIVERSITIES: A COMPARATIVE STUDY OF MALAYSIA AND PAKISTAN
Corresponding Author: FAISAL KHALIL
Co-Authors: FAISAL KHALIL-UR-REHMAN, MUHAMMAD FAROOQ, WAQAR YOUNAS
Limkokwing University of Creative Technology
Abstract: The purpose of this study is to investigate the factors impacting the student satisfaction with the public and
private universities of Malaysia and Pakistan, which are countries representing South/South-East Asia in cross-culture
perspective. The study has applied a quantitative survey design guided by five hypotheses. A questionnaire was
distributed among the students of private and public universities. A conceptual framework has been developed based on
the modification of Student Satisfaction Index (SSI) model to measure the satisfaction of students from different
aspects, such as university image, university location, quality of academic staff, university facilities, student
expectation, overall student satisfaction. The research method used was a survey-based questionnaire that consisted of a
total of 396 responses from the university students. The data were analyzed with SPSS and SmartPLS 3; the results
indicate that when the comparison was made separately between private and public universities of Malaysia and
Pakistan. The comparative statistical score was obtained using independent sample t-Test, the university facilities of
Malaysian universities resulted higher than universities in Pakistan. Therefore, the independent sample t-test results
conclude that the university facilities have a significant evidence (p=0.00) to support our research findings that
university facilities do affect the student satisfaction more in Malaysia (mean=4.1788) than Pakistan (mean =3.7212)
and the research hypothesis is significant that there is a significant difference in student satisfaction towards university
facilities in Malaysia and Pakistan. Similarly, the quality of academic staff (p=0.035) has a significant effect on student
satisfaction in Malaysia (mean=3.8283) and Pakistan (mean=3.6641). Furthermore, this leads the student expectation
and overall student satisfaction level of Malaysia students are higher than students in Pakistan. However, student
satisfaction level on university image and university location in Malaysia and Pakistan do not differ.
AIC-2018-FMM-543: MEDIATING ROLE OF ORGANISATIONAL STRATEGIES IN RELATIONSHIP OF THE CAUSES AND

OUT-COMES OF OCCUPATIONAL STRESS
Corresponding Author: TEHSEEN AHMAD
Co-Authors: DR QAMAR AFAQ QURESHI
Gomal University
Abstract: Everyone has the right to spend his life happily. But the question arises HOW. The goal of this research
paper is to identify the Mediating role of Organizational strategies in relationship of Causes (Individual stressors &
collective stressors) and outcomes (Depression, Absenteeism, & Trauma etc) of occupational stress. The researcher has
applied qualitative tool of thematic analysis like argumentation to analyses the results of current studies (research
paper). For the field study, a questionnaire was used to gather first-hand view on the topic, using seven-point interval
scale to agree or disagree with the statements to analysis the empirical relationships. Two hundred and fifty two judges
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and advocates represented by 18 female and 234 males completed a constructed and standardized questionnaire. The
empirical results from the currents study tell that mediating variable i.e organizational strategies plays a very significant
role while reducing the level of stress among the employees.
AIC-2018-FMM-544: READ THE WIND AND ROCK THE FLOOR

Corresponding Author: UM-E- RUBBAB
Co-Authors: PROF. DR. SYED RAZA NAQVI
Capital University of Science and Technology, Islamabad
Abstract: Using social information processing theory, we proposed a model based on team voice (TV), felt obligation
for constructive change (FOCC). employee voice behaviour(EVB) and supervisor expectation for voice(SEV). The
objective of this research was to inspect the impact of team voice on both dimensions of voice i.e. promotive and
prohibitive with mediation of felt obligation for constructive change among educational sector employees. This study is
also an attempt to check the role of supervisor expectation on the relationship of team voice and felt obligation for
constructive change. The sample includes the employees of educational sector of Pakistan and data was collected by
convenience sampling. Pearson correlation, confirmatory factor analysis and mediation and moderation through
regression were applied for analysis of the data in SPSS and AMOS software. Results supported most of the hypothesis
of the study and clearly showed the positive and significant relationship of team voice with promotive voice and
prohibitive voice of employees. Moreover, felt obligation for constructive change mediated the relation the relation
between the team voice and promotive voice of employees. Supervisor expectation for voice significantly moderates the
proposed relation. The study is concluded with some limitations, implications and recommendations for the future
researchers
AIC-2018-FMM-557: THE IMPACT OF CUSTOMER EXPERIENCE TO REVISIT INTENTION IN PANDAWA BEACH TOURIST
ATTRACTION
Corresponding Author: NI KETUT WIWIEK AGUSTINA
Sekolah Tinggi Pariwisata Nusa Dua Bali
Abstract: One of the factors that can impact customers want to come back to some tourist attraction again is customer
experience. The interesting experience which customers got in some tourist attraction will be the beautiful memories.
Pandawa Beach is the one of the best Beach in south Bali and becomes the most favorite place for domestic travellers
and international travellers. The purpose of this research is to know the intensity of the travellers to go back to Pantai
Pandawa depends on the customers experience. Customer experience can be measured with sensory experience,
emotional experience, and social experience. This research used accidental sampling and gives questionnaire. The result
of this research show that there is a huge bond between customer experiience and revisit intention to Pandawa Beach
AIC-2018-FMM-559: THE EFFECT OF SERVICE QUALITY ON ONLINE TRANSPORTATION CUSTOMER SATISFACTION IN

DENPASAR CITY
Corresponding Author: PUTU GDE ARIE YUDHISTIRA
Co-Authors:
Sekolah Tinggi Pariwisata Nusa Dua Bali
Abstract: Denpasar is the capital city of Bali Province, the population in Denpasar is supports for use the transportation
online for the transport to the place that wants to be, online transportation is growing very rapidly in the city of
Denpasar, there are currently several online transportation operators operating in Denpasar and modern urban society
likes this mode of transportation because the prices are affordable and easy to access only through smartphones. The
purpose of this study is to determine the quality of services offered by online transportation services towards customer
satisfaction of the services offered by online transportation in Denpasar city with the number of respondents as many as
365 respondents in described according to sex, age and profession. This study using two variables, namely variable the
quality of service with use five indicators research, that are tangibles, reliability, responsiveness, assurance, and
empathy. And customer satisfaction variables by using five indicators, namely product quality, service quality
emotional, price, and cost. This study is a descriptive study; the method used in this study is a survey method with
questionnaire instruments.
AIC-2018-FMM-575: EXPLORING DEMANDS AND CONSUMPTION PROCESSES OF GREEN PRODUCTS: THE CASE OF
PAKISTANI CONSUMERS
Corresponding Author: ABDUL QAYYUM
Co-Authors: MUHAMMAD DANISH HABIB AND SUMAIRA GULZAR
Riphah International University Islamabad
Abstract: Sustainable development and green initiatives continue to receive increased attention in the domain of
business and consumers behavior. It is the liability of researchers, practitioner and policy makers to continuously
identify factors that can affect the motivation and behavior of people to act in accordance with green behavior patterns.
The purpose of this study is to respond to this gap by exploring the demand and consumption of green consumer’s
product. In this study semi-structured in-depth interviews with Pakistani green consumers are used to discuss the
prospective key factors including: key characteristics of green product, reasons to buy environment-friendly products,
feelings on the subject of price, confidence in product, readiness to compromise, environmental awareness, considering
alternatives, point of purchase, utilization and discarding. This study provides a valuable insight and sound ground for
academicians who are interested in green consumption behavior in concerned emerging markets.
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AIC-2018-FMM-579: THE INFLUENCE OF TRUST AND PERSONAL INNOVATION ON THE INTENTION OF TAXPAYERS
WITH ATTITUDE AS AN INTERVENING VARIABLE
Corresponding Author: MUHAMMAD SALEH LUBIS
Co-Authors: YURASTI, NOVI YANTI, YULISTIA
Sekolah Tinggi Ilmu Ekonomi Pasaman
Abstract: One of the biggest sources of state revenue comes from taxes. Tax is a compulsory contribution to a country
that is owed by an individual or a compelling entity based on the law, by not getting direct reciprocity and used for state
purposes for the greatest prosperity of the people. The purpose of this study is to determine the effect of trust and
personal innovation on taxpayer’s intention with attitude as an intervening variable. The population of this study is an
individual taxpayers registered in the Tax Office, Padang. The number of samples is 140 respondents and the method of
sample selection uses the convenience sampling technique. To prove the research hypotheses, multiple regression
analysis tools are used.The results are obtained that trust and personal innovativeness towards taxpayer,s behavior.
Taxpayer’s attitude influences his intention to pay taxes.
AIC-2018-FMM-580: THE ROLE OF SPIRITUALITY AND COMMITMENT ORGANIZATIONAL TOWARD ORGANIZATIONAL

CITIZENSHIP BEHAVIOR (OCB) OF LECTURERS AT ISLAMIC UNIVERSITY IN PEKANBARU
Corresponding Author: HAFIDZAH NURJANNAH
Co-Authors: ZULFADLI HAMZAH
Abstract: OCB (citizenship behavior) is a major factor in achieving organizational goals. An organizational
commitment is needed for each lecturer to achieve OCB, which ultimately can improve the University’s performance.
The spirituality that describes the meaning of job can affect both of these things. Characteristics of lecturer work that
must meet the Tridharma of Higher Education besides doing other work, such as getting involved in campus activities
or guiding student organizations. This is very demanding of spirituality that can increase organizational commitment
and OCB. The purpose of this research was to analyze the role of spirituality and commitment organizational toward
Organizational Citizenship Behavior (OCB) of lecturers at Islamic University in Pekanbaru. The population of this
research were permanent lecturers at the Islamic University in Pekanbaru with probability sampling of 310 respondents.
This research was analyzed used Structural Equation Modeling. The results of research study indicate that spirituality
has no significant effect on organizational commitment but spirituality has a significant effect on OCB and
organizational commitment has a significant effect on OCB of lecturers at the Islamic University in Pekanbaru.
AIC-2018-FMM-586: IMPACT OF DEMOGRAPHIC VARIABLES ON CAUSES AND OUTCOMES OF OCCUPATIONAL

STRESS: A STUDY OF JUDICIARY IN KPK PAKISTAN
Corresponding Author: TEHSEEN AHMAD
Co-Authors: DR QAMAR AFAQ QURESHI
Gomal University
Abstract: Everyone experiences stressful situations, though people react to them in different ways. The concept of
stress has been identified as being a major protagonist of ill health and poor sense of wellbeing amongst all age’s
groups. Several stress factors have been determined to affect both Judges and advocates. However, relevant literature
does not adequately explore the effect of demographic variables on the stress factors. The aim of this study was to
examine the differences between demographic characteristics and Occupational stress. Data was collected through
questionnaires by using the samples of 252 from all the twenty five districts of Khyber Pakhtunkhwa in accordance with
population size with a view to include respondents from all over the province. A simple random sampling was used to
determine the participants in the study. Seven (Age, Gender, Designation, Experience, Qualification, Residence, and
Marital status) demographic attributes of the judges and advocates were taken from the literature to identify any mean
differences between different groups of the respondents on demographic diversities. Data was analyzed through t-test
and One-way ANOVA. Results revealed that the questions regarding demographic relations were significantly
contributed in revealing that opinion has changed due to six of seven variables.
AIC-2018-FMM-610: PREDICTION GUIDELINES FOR PERFOMANCE USING SPRINGATE MODEL AND INFLUENCE ON
STOCK RETURN PROPERTY & REAL ESTATE AND FOOD & BEVERAGE SECTORS LISTED ON INDONESIA STOCK
EXCHANGE
Corresponding Author: RILLA GANTINO
Co-Authors:
Esa Unggul University
Abstract: This research is a continuation of previous research and funded by Indonesian Ministry of Research and
Technology. This study aims to create performance model guidance by predicting performance with Springate model
with the basis of business strategy identification selected by companies in two sectors.The amount of data processed by
food and beverage sector are 104 from 11 companies and 315 data from 37 companies in property and real estate sector.
Business strategies chosen by firms in both sectors have an effect on performance achievement. The result shows that
only net profit before interest and tax to total asset in food and beverage sector have a significant effect to stock return
but firm in property and real estate all have an insignificant effect. In Food and Beverage sector, working capital to total
asset, net profit before interest and tax to total asset, net profit before tax to current liabilities and sales to total asset
have no significant effect to stock return, but have significant effect on property and real estate sector. Coefficient of
springate affect to stock return on both sector.
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AIC-2018-FMM-618: PATIENT SATISFACTION OF BPJS KESEHATAN SERVICE AFTER THREE YEARS OF PROGRAM
IMPLEMENTATION
Corresponding Author: DIENA DWIDIENAWATI TJIPTADI
Co-Authors: MTS ARIEF ; SRI BRAMANTORO ABDINAGORO
Abstract: BPJS Kesehatan has had a large coverage in short period of time. The rapid expansion of health insurance
coverage has created demand which cannot be met by current healthcare system and will disrupt the delivery service
(Bredenkamp et al., 2015). The disruption of service, as a consequence, will influence the satisfaction. Patient
satisfaction evaluation is important because it is not only as an important indicator to evaluate the achievement of the
program but also it is important to improve treatment outcome. At present there is limited report on patients’
satisfaction to BPJS Kesehatan provider. This study is aiming to find out the satisfaction level of BPJS Kesehatan in
Indonesia after 3 years of program implementation.This study using questionnaires as survey instruments. Aiming to
BPJS Kesehatan madiri who pays monthly payment insurance in six hospitals in five big cities in Indonesia. Three
hundred and twenty-eight questionnaires are eligible to be analyzed. Decsriptive analyzed is done to evaluate the
satisfaction rate.The result of the study shows that patients are satisfy with the interaction, support and services
provided by BPJS Kesehatan patients, which is ninety-four per cent satisfaction. This study result is different with the
pervious study which shows lower satisfaction rate. The explanation is that in this study majority of respondents come
from private hospitals which known to have better service compares to public hospitals. To confirm the result of the
study, further study which involved more balance public and private hospitals and big cities and small cities should be
done to compare the satisfaction rate from each type of hospitals and cities. Further study to identify which variable of
satisfactions are more influencing is also needed to identify are of improvement of BPJS Kesehatan services.
AIC-2018-FMM-623: MEASURING INDIVIDUAL PERFORMANCE BY USING FIVE FACTOR MODEL OF PERSONALITY; A

COMPARATIVE STUDY OF PUBLIC AND PRIVATE SECTOR HOSPITALS OF PAKISTAN
Co-Authors: ADIL TAHIR PARACHA, WAJID SHAKEEL AHMED, MALIK JAWAD SABOOR
IQRA University
Abstract: Performance of an organization plays a very important role in achieving competitive advantage if it is
effective. In order to make an employee perform efficiently and effectively, an organization must know what situations
are best suited to make him/her work. What is the personality of each employee and how each can work at their best.
The current study was conducted to highlight the relationship between personality traits and individual performance
while examining the moderating role of employee’s engagement. The respondents of the study were (Medical) doctors
working as Dermatologists, Podiatrists, Gynecologist, Cardiologists, Neurosurgeons and Physicians in private and
public sector hospitals in Rawalpindi/Islamabad (Pakistan). The data was collected using simple random sampling
(sample size 350). Quantitative analysis was conducted using SPSS 22. Results of the survey manifest that personality
traits have a significant impact on individual performance and Employee Engagement as a variable moderates the said
relationship.
AIC-2018-FMM-625: WOMEN IN THE DIGITAL ERA: SCOPE OF FEMALE ENTREPRENEURSHIP IN E-BUSINESS

Corresponding Author: NIDA MASROOR
Co-Authors: DR. MUHAMMAD ASIM
Jinnah University for Women, Karachi & University of Karachi, Pakistan
Abstract: Women in The Digital Era: Scope of Female Entrepreneurship in E-BusinessABSTRACT: Regardless of
their negligence, one cannot deny the importance of females in any aspect of life. Females play a crucial role in the
development of a family. Although the traditional role of females is confined to the take care of their family but in the
current era, the contribution of females is not only limited to the social and moral development of their family but they
also have to come forward to share the economic responsibilities to deal with the unbearable impact of inflation. A
significant increase in working females is observed in the recent decades. Asia is also known for its creative potential.
Females are not only serving as sub-ordinates but a lot of females have proved their managerial and entrepreneurial
potential in different fields. The increasing use of internet and computers has also facilitated them in starting their own
business. The objective of the study is to identify the factors that are non-supportive to female entrepreneurship. This
will help policy makers to deal with the problems so as to make the environment supportive to females and make use of
the idle workforce. The study also aims to highlight the benefits of e-commerce, its role in facilitating female
entrepreneurs, its contribution to the economy and the scope of female entrepreneurs in pure and partial e-commerce.
AIC-2018-FMM-630: AN OVERVIEW OF LEVERAGING WORKERS' COMPENSATION RIGHTS BASED FROM MICROBIAL

INFECTIONS
Corresponding Author: MARZIAH ZAHAR
Co-Authors:
Abstract: When it comes to occupational disease, the workers’ compensation firm offers reasonable compensation to
its beneficiary members. In general, common occupational-related injuries are visually justifiable. However, illnesses
induced by biological agents are difficult to predict as may takes days to years to identify per individual immune
system. This paper discoursed a winding microbial infection from skin contact, open wound, and prolonged condition;
which induces from physical injuries. In principle, the complexity to extenuate microbial pathogenicity usually hamper
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compensation claims; as it faced various challenges and condition to meet such requirements. Finally, this paper
included several legal opinions that support infection-based compensation rights, in hopes to leverage hopeful transition
of compensation benefits towards trained workers such as paramedic, researcher, frontlines, customer services, and
other biological-risk contact workforces.
AIC-2018-FMM-632: RELATIONSHIPS BETWEEN JOB PERFORMANCE, WORK LIFE BALANCE, ORGANIZATIONAL

JUSTICE AND CAREER SATISFACTION: EVIDENCE FROM A MANUFACTURING COMPANY IN MALAYSIA
Corresponding Author: UMMI NAIEMAH SARAIH
Co-Authors: MOHD ZAKI, M. I. I., MOHD KARIM, K., SAKDAN, M. F., & AMLUS, M. H.
Universiti Malaysia Perlis
Abstract: This study is conducted to identify the relationships between job performance, work life balance and
organizational justice towards employee’s career satisfaction from one of manufacturing company in the Northern of
Malaysia. The study is done by utilizing a random sample among 240 employees in the company. Type of investigation
is a correlational study and it is cross-sectional on time horizon. The unit of analysis is individual level; therefore, all
employees in the company have chances to serve as the participants in this study. Data has been analyzed from 148
respondents. Results show significant and positive relationships between job performance, work life balance and
organizational justice towards employees’ career satisfaction. Organizational justice is the most significant factors of
career satisfaction in this study (β=.83, p=.00). Other factors such as job performance (β=.71, p=.00), and
work life balance (β=.71, p=.00) also positively correlated with employees’ career satisfaction. These significant
results imply that managers should provide the good elements of justice in the company to raise the level of their
employee’s career satisfaction. At the same time, the employees should maintain the higher level of job performance as
well as to manage the good working life balance in them.
AIC-2018-FMM-633: THE EFFECTS OF INTERPERSONAL COMMUNICATION AND TASK DESIGN ON EMPLOYEES’

PERFORMANCE: EVIDENCES FROM THE MALAYSIAN MANUFACTURING COMPANY
Corresponding Author: UMMI NAIEMAH SARAIH
Co-Authors: AZMI, A. H., SAKDAN, M. F., MOHD KARIM, KHOFIZHOAH, AMLUS, M. H.
Universiti Malaysia Perlis
Abstract: This purpose of this research is to examine the effects of interpersonal communication and task design on job
performance among employees from manufacturing industry. The data is analyzed through survey (questionnaire) from
152 employees in one of the manufacturing company in Penang, Malaysia. Hypotheses for all direct effects between the
predictors (eg. interpersonal communication and task design) and criterion (job performance) are tested using regression
analysis. Results presented that employees in this company have high level of job performance (µ = 3.70);
interpersonal communication (µ =3.64) and task design (µ =3.66). Also, positive correlations are found
between employees’ performance and interpersonal communication (r=.53, p=.00) and task design (r=.54, p=.00).
Practical implications of the results are discussed. Last but not least, several suggestions for the future research have
also been touched.
AIC-2018-FMM-641: TALENT IDENTIFICATION IN SHAPING EMPLOYEES’ RELATIONAL AND TRANSACTIONAL

PSYCHOLOGICAL CONTRACT: EVIDENCE FROM TELECOM ORGANIZATIONS
Corresponding Author: ADEEL RAHEEM
Co-Authors: ADEEL RAHEEM, DR. MUHAMMAD AZIZULLAH KHAN, DR. HAJI RAHMAN
Preston University, Islamabad, Pakistan
Abstract: The notion of talent identification with behavioral and attitudinal factors regarding employees’ preferences,
expectation and promises is under-researched, especially in developing economies. Talent identification is a critical
element in shaping employees’ expectation and reciprocal obligation during employment relationships. Keeping in view
this individual perspective, an empirical framework is designed to investigate the effects of talent identification towards
transactional and relational psychological contract. Using simple random sampling technique, 380 respondents on the
position of senior managers, managers, assistant managers, supervisors and team leaders were selected, from telecom
sector of Pakistan. Results revealed that employees who perceive that they are identified as talent by their organization,
are more likely to indicate high relational psychological contract than those who perceive that they are not identified as
talent, and who do not know whether they are identified as talent or not. Moreover, employees who perceive that they
are identified as talent are more likely to indicate high transactional psychological contract than those who perceive that
they are not identified as talent, and not sure about that. Current study has practical implications for managers and
decision makers who anticipate their talented employees to remain with the organization for success.
AIC-2018-FMM-645: EXPLORING FACTORS INFLUENCING POSTGRADUATE DOCTORAL STUDENTS RETENTION IN

PUBLIC UNIVERSITIES.
Corresponding Author: NOORAINI YOUP
Co-Authors: PROF DR HAJJAH NORAZAH MOHD SUKI
Penang
Abstract: Public Universities have been very aggresive in recruiting large student numbers for their postgraduate
doctoral programs, despite facing high numbers of non re-enrolment which in turn has affected the retention rate. Thus,
this has represented a huge lost in revenue for institutions and lost opportunity for learners in enhancing their career.
Thus, this research explored the factors which influenced postgraduate doctoral students’ retention in public universities
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in a developing nation. A quantitative research design was applied via a structural self- administered questionaire
completed by 112 postgraduate doctoral students’ in public university in Malaysia. They fulfilled the eligibility as
participants as they are current registered postgraduate doctoral students’ in a public university having enrolled in 2016.
This descriptive research found that most of the doctoral students pursued their studies based on self-motivation and
career development factors. Satisfaction with the programs is another stong factor in students retention. These findings
imply that universities need to improve on the quality of their teaching staff so that the satisfaction with supervisors will
increase. This study is important as it will help public universities to sustain the postgraduate student pupulation and
increase retention rate.
AIC-2018-FMM-651: WHY COUNTERFEIT? A STUDY OF PURCHASE BEHAVIOUR OF PAKISTANI CONSUMERS

TOWARDS COUNTERFEIT LUXURY GOODS.
Corresponding Author: ABID SAEED
Co-Authors: DR. OSMAN SADIQ PARACHA AND DR. ASIF SHEHZAD
COMSATS University Islamabad
Abstract: This research seeks to determine what are the factors that influence the consumer to knowingly purchase
counterfeit luxury goods. The study examines the mediating role of purchase intention between the socio-economic,
psychological factors and consumer purchase behaviour. The data has been collected through self-administered
questionnaires from a sample of 402 Pakistani respondents and analysed by using Structural Equation Modelling (SEM)
in AMOS. The findings of the study reveal that purchase intention mediated the relationship between certain socio-
economic and psychological factors (i.e. economic benefits, collectivism, hedonic motives, materialism, and perceived
value) and consumer purchase behaviour. The study confirms that contextual factors are all significant predictors of
consumer purchase behaviour towards counterfeit luxury goods. The generalizability, cross-sectional nature, the set of
luxury goods and selected scale limited to this study and may not be work for all kinds of counterfeit goods. The
findings will help brand managers, law enforcement agencies, brand manufacturers, and Governments to evaluate their
existing strategies and develop anti-counterfeit strategies. Similarly, international luxury manufacturing companies can
devise strategies based on the findings that purchase intention is the predictor of actual purchase behaviour in the
Pakistani market.
AIC-2018-FMM-656: THE EFFECT OF HOSPITAL SERVICE CLIMATE ON CANCER PATIENT SATISFACTION WITH
HOSPITAL EMPLOYEE COMMITMENT AS MEDIATOR
Corresponding Author: NAIN TARA SARFRAZ RAJA
Co-Authors: NAIN TARA SARFRAZ RAJA, DR. SARA RAMZANI, ASS. PROF. DR VALLIAPPAN RAJU, SANIA SARFRAZ
Limkokwing University of Creative Technology (LUCT)
Abstract: This study aims to highlight and contribute to the existing knowledge about the importance of service climate
in the hospital service and its impact on improving the satisfaction levels among the patients by taking evidence from
the healthcare sector of Pakistan. It further takes into consideration three dimensions of the service climate that are more
suitable for the oncology department in any hospital, known as patient orientation, work facilitation, and managerial
support. It also takes employee commitment as a mediating variable and attempts to examine the relationship between
the service climate of an organization and the patient satisfaction that results due to a favorable service climate.
Therefore, a theoretical framework covering these three dimensions of service climate, the mediating variable i.e.
employee commitment, and the dependent variable customer satisfaction is proposed so that the links among these
variables could be studied. The constructs are measured on the established scales and the data has been collected
through the structured questionnaire that were later circulated to the employees of the Healthcare sector of Pakistan and
more specifically in the oncology departments of the hospital in the country. The statistical analysis by using the
correlation and regression techniques has been done to examine the theoretical hypothesis. The study, therefore, makes
a significant contribution in the literature by studying the dimensions of the service climate and its resulting effect on
the customer satisfaction levels by focusing on the cancer patients in the hospitals by taking employee commitment as a
mediator.
AIC-2018-FMM-670: EXPLORING MOBILE BANKING QUALITY FACTORS: ADOPTION OF LOCAL PRIVATE UNIVERSITY
STUDENTS
Corresponding Author: TAN SENG HUAT
Co-Authors: GOH MEI LING, CHONG SIN WOON, OOI BEE CHEN
MMU
Abstract: Mobile banking has been growing steadily in the economy due to high penetration rate of the use of mobile
phone in society. The change has brought some impacts on business world especially in the banking sector. It has
become an emerging tool for banks to continue expanding their businesses in increasingly competitive business
environment today. This study aims to investigate the determinants that influencing the mobile banking through the
perspective of quality factors. A total of 200 respondents were recruited using convenience sampling. Data collected
was analysed based on Structural Equation Modelling (SEM) using Smart PLS software. The functionality, content,
customer service and interface design was examined whether these variables are responsible to explain the mobile
banking quality factors. The findings reveal that two out of four sub-hypotheses, which are the variables of content and
interface design, are supported with R2 value of 58.1%. This study adds to the understanding of mobile banking
adoption and practical implications on banking businesses.
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AIC-2018-FMM-671: WHAT DRIVES THE CONSUMERS’ INTENTION OF USING ONLINE PROPERTY WEBSITE: A
CONCEPTUAL MODEL
Corresponding Author: CHANG MUI DYANA
Co-Authors: RIZAL HAMID, NELSON LAJUNI, NORAZAH MOHD SUKI
Universiti Malaysia Sabah
Abstract: The real estate market in Malaysia is growing with the strong support of the advancement of its financial
system. There were 376,583 transactions recorded In Malaysia in 2010 with an aggregate worth surpassing RM100
billion mark at RM107.44 billion (Construction Industry Development Board (CIDB), 2016). This study intends to
inspect the factors that drive consumers’ intention to use online property website. Preceding literature has not depicted
in-depth analysis regarding this aspect. Hence, this conceptual paper proposed a model by comprehending the key
constructs that determine consumers’ intention to use online property website based on the Stimulus-Organism-
Response (S-O-R) model. The model integrated the S-O-R model with atmosphere cues of the website like
informativeness, effectiveness and entertainment. The results of the study can provide significant insights to raise
understanding of the phenomenon of using property online ads and factors that influence consumers’ intention to use
online property website. Direction for future research is also presented.
AIC-2018-FMM-672: IS WORK FAMILY CONFLICT, ENRICHMENT AND THEIR INTERACTION RELATED TO BALANCE
SATISFACTION? A STUDY OF UNIVERSITY FACULTY IN PAKISTAN.
Corresponding Author: FARHAN SARWAR
Co-Authors: SITI AISYAH PANATIKA, ZIA UR-REHMANAC
Abstract: Contemporary academician is facing greater work family challenges due to a transformation in academic
work environment. Existing literature focuses on two aspects of domain interactions; enrichment and conflict as
positive and negative work family linking mechanisms and global perception of balance. This study explores how four
types of linking mechanisms and their inter-domain interaction influence faculty’s satisfaction with work family
balance (SWFB). Online survey data was collected from 450 public faculty members of Pakistan. Partial least square
structural equation modelling was used to validate measurement and structural model. It was found that work to family
conflict (W-FC), work to family enrichment (W-FE), their interaction and family to work enrichment (F-WE) were
significantly related to SWFB. Importance-performance map analysis revealed that W-FC was most important predictor
yet low in performance for SWFB, W-FE and F-WE ranked high on performance and slightly low on importance and F-
WC was very low in importance requiring minimal managerial interventions. Multi group analysis revealed no
significant difference between male and female faculty. Study results show that linking mechanisms which are
transitory in nature and more susceptible to changes in environment require greater direct management attention.
Limitations and areas for future research as also discussed.
AIC-2018-FMM-677: THE INFLUENCE OF ONLINE FOOD DELIVERY SERVICE QUALITY ON CUSTOMER SATISFACTION
AND CUSTOMER LOYALTY: THE ROLE OF PERSONAL INNOVATIVENESS.
Corresponding Author: YUSRA YUSRA
Co-Authors: ARAWATI AGUS
Abstract: The online food delivery industry has emerged as a new channel of food delivery and marketing in order to
capture a bigger share and sale in the food industry. This new type of business delivery has become very popular
especially among young, busy and working customers. In addition, this business has become more competitive due to
the increasing new business entries and users’ expectation resulted from the anxiety of online food ordering and time
convenience, but not at the expense of providing quality products and services. Therefore, it is very crucial that online
service providers understand the nature and requirements as well the pertinent aspects of the online service industry that
are considered important to the customers in this emerging market. This study tries to explore and gauge information to
guide the online service providers regarding the requirements and attributes of this new service delivery system. Using
adopted questionnaire from Mobile Service Quality (MSQUAL), this study aims to investigate the relationships
between customers perceived service quality of online food delivery (OFD) and its influence on customer satisfaction
and customer loyalty, moderated by personal innovativeness. The data are collected from the customers or users of an
online food delivery service and will be analyzed using Moderated Regression Analysis.
AIC-2018-FMM-699: THE MEDIATING ROLE OF PASSION BETWEEN PSYCHOLOGICAL CAPITAL AND PSYCHOLOGICAL
WELL-BEING AMONG NURSES IN PAKISTAN HEALTH SECTOR: A CONCEPTUAL PERSPECTIVE
Corresponding Author: MANSOOR AHMED KHUHRO
Co-Authors: DR AMER HAMZAH B JANTAN, NOOR AHMED BROHI, MUHAMMED SAOOD AKHTER, SULTAN ADAL MAHMOOD
Abstract: The nurses working in the health sector of Pakistan are encountering stress and overload in their respective
organizations. Therefore, need research that investigates the factors affecting the enhancement of job performance and
psychological well-being of the health sector. The current study aims to examine individual resources and positive
emotions linked with positive psychology that lead these factors to enhance psychological well-being among nurses in
the health sector of Pakistan. Even though, much research has been conducted on the association between psychological
capital and psychological well-being but what are the other intervening factors which help individuals to perform better
and feel psychologically well in the organization. Therefore, specifically, this study aims to examine the influence of
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organizational factors (psychological capital and passion) on employee’s psychological well-being using integration of
conservation of resource theory, broaden and build theory and self-determination theory, based on individual resources
and positive emotions. The investigation of the combined influence of psychological capital and passion,
simultaneously on employees’ psychological well-being is missing in the literature. Therefore, the present study
proposes filling this Knowledge gap and suggests original contributions to the literature.
AIC-2018-FMM-708: THE DIFFERENCE OF CONSUMER SATISFACTION AND LOYALTY ON THE USE OF POINT OF SALE
(POS)
Corresponding Author: YUHELMI YUHELMI
Co-Authors: SURYA DHARMA
Bung Hatta University
Abstract: In general, researchers focus more on testing user satisfaction on the use of Point of Sale (POS). This
research study, focused on satisfaction and loyalty felt by consumers from the use of POS on the minimarket. The use
of POS, it should be useful for consumers to obtain information about product prices, availability of alternative forms of
payment, accuracy of transactions, and ease of obtaining product availability. On the other hand, whether the use of
POS becomes a boring thing because it has to queue in paying. From 243 respondents, it was found that consumers felt
that there was a difference in satisfaction between the high level utilization of POS and low, but there was no difference
in consumer loyalty. This proves that the use of POS can satisfy consumers, but does not always make them loyal
because consumers prefer to shop at minimarkets that are close to their homes even though the POS utilization level is
still low. Future research is suggested to examine the influence of minimarket locations on consumer loyalty.
AIC-2018-FMM-710: QUALITY IMPROVEMENT OF VOCATIONAL HIGH SCHOOL GRADUATES

Corresponding Author: NANI IMANIYATI
Co-Authors: BUDI SANTOSO
Universitas Pendidikan Indonesia
Abstract: The problem in this research is quality of competency graduate of Vocational High School. This is evident
from the problem of the low graduation rate and the unemployment rate in Indonesia is a phenomenon of the quality of
graduate competence that has not been optimal. The purpose of this research is to get the concept of Vocational High
School to improving the quality of graduate competence so that it can produce skilled workers from qualified graduate
school. Technique of collecting data using questionnaire with ordinal scale. While the method used is Explanatory
Survey Method. Respondents size 150 teachers, taken randomly from 30 Vocational School schoo. Data processing
techniques using path analysis. Based on the data analysis, it can be concluded that (1) the leadership of the principal
has a strong, positive, and significant influence on teacher teaching performance and teacher work motivation; (2)
Principal leadership, teacher teaching performance and teacher work motivation, have a positive and significant impact
on the learning process; (3) Headmaster leadership, teacher teaching performance and teacher work motivation, and
learning process, have positive and significant impact on the quality of graduate competence. Recommendations
proposed that the intervention of the foundation of the principal’s policies should be reduced. The principal should
strive to foster motivation and teaching standards that have been adapted to the 2013 curriculum, making it easier for
teachers to convey the content of learning in teaching and learning activities in schools
AIC-2018-FMM-717: THE EFFECT OF MANAGERIAL COMPETENCIES, COMPENSATION AND CAREER PLANNING,

TOWARD EMPLOYEE PERFORMANCES TROUGH JOB SATISFACTION AT PT. BANK BTPN TBK MICRO BANKING DIVISION
(MUR) PEKANBARU BRANCH.
Corresponding Author: MUHAMMAD ARIF
Co-Authors:
Abstract: This aim of research is to know the effect of implementation managerial competencies, compensation and
career planning toward employee performances through Job satisfaction at PT. BANK BTPN Tbk Micro Banking
Division (MUR) Pekanbaru Branch. The number of populations in this research was 71 employee at PT. Bank BTPN
Tbk Micro Banking Division (MUR) Branch Pekanbaru. According to sampling qualification, all of population will be
used for sampling research. Data collecting method employed questioner within conducted validity test, reliability test.
Hypothesis test employed normality test, linierity test, Multicolinearity test, path analysis, F test, and test t. The result of
this research found that : 1) there is a significant effect of managerial competencies toward job satisfaction with path
analysis of 0,234; 2) there is a significant effect of compensation on job satisfaction with path analysis of 0,233; 3) there
is significant effect of career planning on job satisfaction with path analysis of 0,237; 4) there is a significance effect of
managerial competencies on employee performance with path analysis of 0,339; 5) there is a significance effect of
compensation on employee performance with path analysis of 0,264; 6) there is a significance effect of career planning
on employee performance with path analysis of 0,222; 7) there is a significance effect of job satisfaction on employee
performance with path analysis of 0,208. This research also found that the most influence factors is the managerial
competencies.
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AIC-2018-FMM-721: THE INFLUENCE OF SUPPORTIVE ORGANIZATIONAL CULTURE TO JOB SATISFACTION AND
EMPLOYEE AFFECTIVE RESPONSE TO ORGANIZATIONAL CHANGE, AND THEIR EFFECT TO ORGANIZATIONAL CYNICISM
Corresponding Author: WISNU PRAJOGO
Co-Authors: HENI KUSUMAWATI; NIKODEMUS HANS SETIADI WIJAYA
Abstract: This research examines the influence of supportive organization culture to job satisfaction and employee
affective response to organizational change, and their effect to organizational cynicism. 221 teachers from several
private and state owned schools participated in this research. Hypoheses testing was conducted using structural equation
modelling to test the simultaneous relationship testing among variables. This research found several findings. First,
supportive organization culture has positive influence to job satisfaction. Second, supportive organization culture has
positive influence to employee affective response to organizational change. Third, employee affective response to
organizational change has negative influence to organizational cynicism. Fourth, contrary to hypotheses, job satisfaction
has positive influence to organizational cynicism.
AIC-2018-FMM-723: CITIZENSHIP BEHAVIOR AND WORKPLACE WITHDRAWAL: DISTINGUISHING BETWEEN THE

ORGANIZATION AND JOB-BASED TURNOVER INTENTIONS IN NURSES
Co-Authors: DR. SYED IMAD SHAH, ASSISTANT PROFESSOR INSTITUTE OF MANAGEMENT STUDIES, UNIVERSITY OF
PESHAWAR, PAKISTAN IMAD__SHAH@HOTMAIL.COM DR. ASADSHAHJEHAN ASSISTANT PROFESSOR, DEPARTMENT OF
MANAGEMENT SCIENCES,HAZARA UNIVERSITY, MANSEHRA, PAKISTAN EMAIL: A
Abstract: AbstractAim:This study investigated the relationship of nurse’sorganizational citizenship behavior with the
organization-based and job-based turnover intentions.BackgroundNo research has been conducted on the relationship of
nurse’s organizational citizenship behavior with intentions to leave the organizations and current job as separate
behavioral outcomes.MethodThe population for this study comprised of the faculty members of nursing education
institutes in Pakistan. 124 full-time and part-time faculty members participated in the survey.ResultsAmong the four
dimensions of OCB sportsmanship, civic virtue and helping were found to be highly significant predictors of
organization-based and job-based turnover intentions. Interestingly the relationship between Altruism and organization-
based turnover intentions was found to be insignificant.ConclusionThis study improves our understanding about the
relationship between nurses’ organizational citizenship behavior and organization and job-based turnover intentions.
This study makes a significant contribution to the extant literature as it adds an empirical finding to the existing body of
knowledge.Implications for Nursing ManagementThis study provides us with exciting practical implication especially
in the area of employee retention in general and nurse retention in specific. The results of this study can help managers
to understand turnover intentions and its OCB precursors.
AIC-2018-FMM-727: THE INFLUENCE OF SELF ESTEEM AND JOB STRESS ON EMPLOYEES PERFORMANCE BY JOB
SATISFACTION AS AN INTERVENING VARIABLE IN PT BINOR KARYA MANDIRI PAITON PROBOLINGGO
Corresponding Author: NAILIN NIKMATUL MAULIDIYAH
Co-Authors: NAILIN NIKMATUL MAULIDIYAH
Institut Ilmu Keislaman Zainul Hasan Genggong Kraksaan Probolinggo
Abstract: The purpose of this research was to determine the influance of self esteem and job stress on employees
performance and the role of job satisfaction as an intervening variable in PT Binor Karya Mandiri Paiton Probolinggo.
The populations of this research are all employees in PT Binor Karya Mandiri Paiton Probolinggo, amounting to 71
people. The sample in this study is the entire population or by using census methods. The type of this reseach is
explanatory research. Path Analysis has treated as the data analysis in research. The result of this research shows that
self esteem has a positive and significance influence toward job satisfaction and employees performance , job stress has
a negative and significance influence toward job satisfaction and employees performance , job satisfaction has a
positive and significance influence toward employees performance, self esteem has a positive influence toward
employees performance through the job satisfaction of the employees in PT Binor Karya Mandiri Paiton Probolinggo,
job stress has a negative influence toward employees performance through the job satisfaction of the employees in PT
Binor Karya Mandiri Paiton Probolinggo.
AIC-2018-FMM-729: THE RELATIONS AMONG THE DIMENSIONS OF ORGANIZATIONAL CULTURES AND EDUCATORS’
JOB SATISFACTION
Corresponding Author: NIKODEMUS HANS SETIADI WIJAYA
Co-Authors: HENI KUSUMAWATI, WISNU PRAJOGO
Abstract: Job satisfaction has been continuously receiving a significant attention from organizational behavior
researchers, because this attitude is significant to improve various positive and important behaviors at work. The current
study conceptualizes how the six dimensions of organizational culture, namely leadership collaboration, teacher
collaboration, professional development, collegial support, unity of purpose learning, and learning partnership may be
connected to job satisfaction. A total of 221 educators taken from high schools and universities were used in this study.
A series of regression analyses discovered that all dimensions were positively related to the educators’ job satisfaction.
This study contributes to theory by giving evidences on the importance of each specific cultural dimension on job
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satisfaction. Education practitioners should consider implementing such culture within their institution in order for
enhancing educators’ job satisfaction. Some limitations and directions for future research are also discussed.
AIC-2018-FMM-737: FACTORS THAT INFLUECE CUSTOMER PURCHASE INTENTION TOWARDS LUXURY FASHION
GOODS
Corresponding Author: HANIZA HASHIM
Co-Authors: HANIZA HASHIM, SALEHA ABDULLAH , NUR BAITI SHAFEE, SHADIA SUHAIMI , TAI SIEW CHING
Abstract: AbstractsMalaysia is an important luxury market and this luxury industry will growth in future because of the
demand from young Malaysian consumers. Therefore, the purpose of this study is to examine the influencing factors
that affect Malaysian Consumers’ purchase intention towards luxury fashion goods and their relative importance.
Questionnaires had been distributed to 200 respondents. Data had been analysed using SPSS to identify whether the
factors such as materialism, social comparison, and brand consciousness have significant relationship on intention to
purchase luxury fashion goods. This study will contribute to luxury retailer and Malaysian Government as well as
related parties to understand the scope of luxury market.
AIC-2018-FMM-738: PERCEIVED JUSTICE AND CUSTOMER LOYALTY IN SERVICE FAILURE AND RECOVERY CONTEXT:
MEDIATING EFFECT OF CUSTOMER AFFECTION
Corresponding Author: DR. MUHAMMAD AHMAD-UR-REHMAN
Co-Authors: DR MUHAMMAD AHMAD UR REHMAN & MUHAMMAD ASGHAR ALI
National Textile University
Abstract: The purpose of this study was to examine the mediation mechanism of customer affection between the
relationship of perceived justice dimensions (distributive justice, procedural justice and interactional justice) and
customer loyalty. Data was collected through convenient sampling technique. 250 questionnaires was distributed among
the customers of different car insurance companies available in Faisalabad region. 230 questionnaire was received back
in which 210 properly filled questionnaires was used for analysis. Results depict significant direct relationships between
all variables under study, further interactional justice accounts for highest variance in loyalty as compared to other
dimensions of perceived justice. Mediation analysis depicts that customer affection fully mediates the relationship
between procedural justice and customer loyalty. While customer affection partially mediates the relationships between
distributive justice and loyalty and interactional justice and loyalty. This study recommends several implications for
managers of insurance industry so that they should develop an effective service design to build long-term relationships
with its customers.
AIC-2018-FMM-750: DOES HALAL POULTRY MATTERS? AN ASSESSMENT AMONG GENERATION Y NON-MUSLIM

CONFIDENCE AND CHOICE IN MALAYSIA
Corresponding Author: PHUAH KIT TENG
Co-Authors: BERNARD LIM JIT HENG, SITI INTAN NURDIANA WONG ABDULLAH
Abstract: The halal term stands a significant importance for Muslim consumers in their daily life especially when it
relates to food products. With the majority of the population in Malaysia is Muslim consumers, most of the food
products will need to have halal certification. However, some concerns from the non-Muslim consumers exist as they
do not fully understand the halal concept as well as the importance of halal certification in food supply chain. As such,
this research is important to halal literature as there are limited studies on Gen-Y Non-Muslim consumers and halal
poultry. The purpose of this research is to assess the Gen-Y Non-Muslim consumers’ confidence and choice criteria
towards halal poultry. A study was conducted in Malaysia where 475 Gen-Y Non-Muslim consumers were surveyed
using structured questionnaires. The Howard and Sheth Model was adopted and modified in this study along with
structural equation modeling to analyze the collected data. The results indicated that stimulus ambiguity, attention and
brand comprehension will impact Gen-Y Non-Muslim consumers’ confidence level towards Halal poultry. On the other
hand, variables like consumers’ motive, attitude and confidence level will influence Gen-Y Non-Muslim consumers’
choice in choosing Halal or non-Halal poultry.
AIC-2018-FMM-761: THE MODELLING OF PREFERENCE SWITCH FROM CONVENTIONAL FOOD TO GENETICALLY

MODIFIED FOOD: EVIDENCE FROM MALAYSIA
Corresponding Author: PHUAH KIT TENG
Co-Authors: BERNARD LIM JIT HENG, SITI INTAN NURDIANA WONG ABDULLAH
Abstract: Today, the demand for quality food is increasing and genetically modified food most probably become part
of the Asian diet. Genetically modified food are food that derived from genetically modified organisms. The production
and marketing of genetically modified food products has raised many concerns especially among the discriminating
consumer. Nowadays, consumers not only concern about the price but also on the long-term impacts of GMO food
towards the environment, health, food safety, moral, ethical and religious implication of both manufacturing and
consuming the product. Therefore, the objective of this study is to determine Malaysia consumer preference switch
from conventional food to genetically modified food. This study was conducted in Malaysia where 491 consumers were
surveyed using structured questionnaires. Behavioral Perspective Model was adopted and modified in this study along
with structural equation modeling to analyze the collected data. The results shows that utilitarian, aversive and
informational reinforcement will only increase consumers preference towards genetic modified food when they aware
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that Genetically modified food bring more advantages than disadvantages to human being. In addition, consumer who
prefer to switch will have higher intention recommend GMO food to others and willing to pay more for GMO food.
AIC-2018-FMM-762: CONSUMER ADOPTION OF MOBILE PAYMENTS: A DISCTINCTIVE COMPARISON BETWEEN CHINA

AND MALAYSIA
Corresponding Author: BERNARD LIM JIT HENG
Co-Authors: PHUAH KIT TENG, , WONG TSU PING, XIE JING YAO, SITI INTAN NURDIANA WONG ABDULLAH
INTI International University
Abstract: The adoption of mobile payment and assessment on the prediction of consumers’ intention has been rising
this few years due to the emergence and importance of mobile payment provider such as Alipay and WeChat Pay. In
China, these mobile payment providers have long gained users’ acceptance. However, this phenomenon is still rather
new in Malaysia. Due to the lack of studies found on the cross-country comparison between China and Malaysia, this
study attempted to compare the adoption of mobile payment between these two countries to identify the differences in
mobile payment adoption. Factors like perceived usefulness, perceived security, perceived ease of use and attitude from
models like TAM and TRA were used to analyse the intention to adopt mobile payment. Consumers from Nanjing,
China and Klang Valley, Malaysia were selected for this study. A total of 384 respondents from each country were
surveyed using personal administered questionnaire. Among the four factors, perceived security seems to differ for the
two countries and the reason will be discussed in the analysis. This comparison study will definitely provide a new
insight to researchers and market practitioners in terms of analyzing the adoption of mobile payment in future.
AIC-2018-FMM-767: SOCIAL EXCHANGE THEORY IN SUSTAINABLE TOURISM

Corresponding Author: URAIPORN KATTIYAPORNPONG
Co-Authors: MORAKOT DITTA-APICHAI, KUMPANART SIRIYOTA, CHATCHASORN KANJANASILANON
University of Wollongong
Abstract: In sustainable tourism development, multi-stakeholders are important in creating tourism experience, it is
therefore of significant to understand each stakeholder’s perception towards tourism development’ benefits and impacts
on the local community. This study applies the Social Exchange Theory (SET) to explain all stakeholders’ perceptions
toward sustainable tourism development. Despite, most SET research in tourism only focuses on resident’s and tourist’s
perception toward tourism, some studies indicate the ambiguous explanation and interpretation on SET in understanding
community’s perception toward tourists and tourism development. This study offers better explanation of local leaders’
and policy makers’ SET perceptions as these stakeholders act as the critical initiators or facilitators in sustainable
tourism development in the local community. Ten local leaders and policy-makers in Thailand was interviewed and the
results were thematically analysed. Although positive perceptions are anticipated, other insightful results include
fostering mutual benefits for all stakeholders in a sustainable way are presented.
AIC-2018-FMM-769: ISLAMIC BRAND'S PERSONALITY AND CUSTOMER SATISFACTION: A CONCEPTUAL STUDY

Corresponding Author: MUHAMMAD TAHIR JAN
Co-Authors: FIRDAUS FANNY PUTERA PERDANA
Abstract: Brand personality plays an important role in affecting customer satisfaction. Muslim population is estimated
to reach 30 percent of world’s population and it is considered as the fastest religion spreading in the world. To tap into
this market, it is important to explore various aspects of business, in general, and marketing, in particular, from the
perspective of Muslim consumers. The present research also attempts to do the same by proposing a conceptual model
related brand personality, named, Islamic Brand Personality (IBP) and its impact on customer satisfaction. Personality
dimensions developed by Aaker was extended by undertaking an extensive and exhaustive review of the literature. The
same model is revised according to Quran and Hadith. Sophistication and Ruggedness were eliminated during the
model development, while other three dimensions, namely, Trustworthiness, Justice and Shariah Compliance emerged
during the review. The resulted conceptual model is expected to effectively help the marketers differentiate Islamic
brands that eventually can entice more Muslim consumers in using their products compared to the conventional
counterparts.
AIC-2018-FMM-773: EFFECT OF LEADERSHIP STYLE ON ORGANISATIONAL PERFORMANCE

Corresponding Author: ABDUL SAMI
Co-Authors: ASMARA IRFAN, MUHAMMAD IMRAN QURESHI, MANSOOR NAZIR BHATTI, SOBIA IRUM, MUHAMMAD ASHFAQ,
GC University Faisalabad
Abstract: Effective leadership is very important for an organization’s success. What is effective leadership? Who are
great leaders? How leadership affects the organizational performance, are few questions that have been the focus of
many studies in the past, and this papers also aims to explore them. The paper focuses on the concept of leadership, the
importance of leadership, different leadership styles, the impact of leaders on employees and organizational
performance and lastly, it discusses the characteristics of a great leader. The paper is based on both the literature review
and findings of the data that was collected through questionnaires and interviews. Total 250 employees from five
leading companies of Pakistan were used as a sample, and the random sampling technique was used so that there are no
biases. The finding of the data collected is presented through charts and graphs, and the conclusion is based on both the
literature review and the findings of the data.
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AIC-2018-FMM-781: SERVICE QUALITY AND USING OF SOCIAL MEDIA MARKETING TOWARDS CUSTOMER PURCHASE
INTENTION OF PT. SARI COFFE INDONESIA
Corresponding Author: LASMY LASMY
Co-Authors: LASMY, HARDIJANTO SAROSO, DEGADITYA HANDOKO, EWALDO REYHAN DAMARA, MUHAMMAD IRFAN
HABIBI
Universitas Bina Nusantara
Abstract: The increased smartphone users have an impact on social media users who also continue to increase. This is
used by the company as a marketing tools, with the hope that the products (goods or services) offered can reach a wider
market, increase sales, enhance the company's image and compete with other similar companies. PT. Sari Coffe
Indonesia is known as Starbucks using social media such as Instagram, LINE and Facebook. On the other hand,
Starbucks also pays attention to the quality of services provided to its customers which must be able to meet customer
needs and even exceed customer expectations. Therefore, the purpose of this study is to find out (1) the effect of service
quality (X1) on customer purchase intention (Y); (2) social media marketing (X2) use towards purchase intention (Y);
(3) service quality (X1) and social media marketing (X2) use towards purchase intention (Y). The method used in this
research is associative quantitative, the method of data collection using the media questionnaire, the scope of this
research focuses on customers at Starbucks Pasaraya Grande branch. Data processing using SPSS. Data processing
results indicate that there is a significant influence between the independent variable and the dependent variable of
59.8%. At the same time, the results of the F examination also show a significant effect between the independent
variable and the dependent variable. In addition, based on T examination, service quality (X1) partially dominates the
influence on intention to buy (Y) variable with t count 9,404 while the amount of t count on social media marketing
(X2) is 3,182.
AIC-2018-FMM-784: THE STUDY ON FACTORS INFLUENCING ONLINE BEHAVIORAL ADVERTISING AVOIDANCE (OBA),
SPECIAL REFERENCE TO SRI LANKAN ONLINE ADVERTISING
Corresponding Author: SHANIKA WIJENAYAKE
Co-Authors:
Abstract: This paper aims to investigate the effect of goal impediment, privacy concern, perceived personalization on
the online add avoidance behavior. This is done through the negative experience. The main objective of the study is
identifying the said effects in Sri Lanka.The study is designed as a cross-sectional study where data were collected
using a questionnaire and the sample size is 384. Collected data was analyzed through structural equation method in
AMOS 22. All the hypotheses were supported by data. Therefore, it was concluded that goal impediment, privacy
concern, perceived personalization has a significant impact on negative experience and negative experience has a
significant impact on the online add avoidance behavior.
AIC-2018-FMM-804: MEDIATING ROLE OF WORK ENGAGMENT BETWEEN EMPLOYEE EXPERIENCED HIGH

PERFORMANCE WORK SYSTEM AND JOB OUTCOMES. A STUDY OF HOSPITALITY SECTOR IN PAKISTAN
Corresponding Author: WAQAR AKBAR
Co-Authors: RIDA FATIMA FAROOQI, WAQAR AKBAR
SZABIST
Abstract: This study examines the relationship between the employee experienced high performance work system
(HPWS) and job outcomes variables (creative performance, absence intensions and service recovery performance) with
a mediating role of employee engagement. Self-administrated questionnaires were filled by a sample of 210 employees
and their 28 line managers from hospitality sector of Pakistan. Employee experienced HPWS was measured by 8
dimensions including recruitment, selection, training, developmental performance management, performance
compensation, flexible job design, participative decision making and information sharing. Using a Partial least square
(PLS) Structural equation modeling, the results revealed that employee experienced HPWS had a significant impact on
creative performance and service recovery performance but insignificant on absence intensions. Work engagement was
found to perform a significant mediating role between HPWS and job outcome variables. The results of this study may
help the HR practitioners and policy makers to design HR policies from employee perspective which will ultimelty
increase the performance of their organizations.
AIC-2018-FMM-806: SERVICE QUALITY, CUSTOMER SATISFACTION, LOCATION AND CUSTOMER LOYALTY:

MEDIATION AND MODERATION ANALYSES
Corresponding Author: ARAWATI AGUS
UKM
Abstract: The purpose of the paper is to examine the importance of incorporating service quality in the Malaysian
hypermarket industry. Service quality dimensions investigated in this paper consist of several important dimensions
namely tangible, reliability, responsiveness, competency, courtesy and credibility. The study measures customers’
perceptions of service quality offered, level of customer satisfaction and loyalty perceived from their experiences
shopping in the hypermarkets. The paper specifically investigates the importance of service quality on customer loyalty
mediated by customer satisfaction. In addition, the study also tries to investigate whether location (strategically) plays a
significant moderating role in the linkage between customer satisfaction and customer loyalty. Empirical associations
are analyzed through statistical methods such as Pearson’s correlation, hierarchical regression and regression-based
mediation analyses. The findings suggest that service quality has significant correlations with both customer satisfaction
and customer loyalty. The result also provides evidence that location (strategically) moderates the linkage between
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customer satisfaction and customer loyalty. Therefore, it is suggested that a more strategically location of a hypermarket
can strengthen the relationship between customer satisfaction and customer loyalty and in the long run will benefit the
business. The findings of the study provide striking demonstrations of the importance of service quality in enhancing
customer satisfaction and customer loyalty of Malaysian hypermarkets. The result indicates that Malaysian
hypermarkets should emphasize greater attention to dimensions such as tangibles, courtesy and credibility of service
quality dimensions and a greater degree of hypermarket management support for service quality enhancement
initiatives. Keywords: Service Quality, Customer Satisfaction, Customer Loyalty, Location, Hierarchical Regression,
Hypermarket
AIC-2018-FMM-808: EFFECTS OF TANGIBLE AND INTANGIBLE REWARDS ON EMPLOYEE CREATIVE PERFORMANCE:

A MODERATED MEDIATION ANALYSIS OF MOTIVATION AND VALENCE OF REWARDS
Corresponding Author: WAQAR AKBAR
Co-Authors: SAPNA MAKHIJA, WAQAR AKBAR
SZABIST
Abstract: The present study examines the effects of tangible and intangible rewards on employee creative performance
with two mediating variables extrinsic motivation and intrinsic motivation. The study further finds the moderating
effect of valence of rewards such that attractive rewards have more effects on motivation that in turn increase the
creative performance. Data was collected from 232 IT specialists and their 31 immediate supervisors working in IT
sector of Pakistan. Using a Partial Least Square Structural Equation Modelling (PLS-SEM), results reveal that both
tangible and intangible rewards have positive significant impact on creative performance. However, intangible rewards
is a better predictor to increase the creative performance. The results further reveal that both extrinsic and intrinsic
motivation have a significant mediating effect between intangible rewards and creative performance whereas intrinsic
motivation does not mediate between tangible rewards and creative performance. The results also identify the individual
perception on the valence rewards in such that attractiveness of rewards significantly moderates the relation between
intangible rewards and intrinsic motivation. However no moderation role is found between tangible rewards and
motivation. The results are useful insights to design the rewards for employees. Future area of the study is also
discussed.
AIC-2018-FMM-826: THE ROLE OF HUMAN RESOURCES VS. BANKING DIGITAL TECHNOLOGY IN THE BANKING
DIGITALIZATION ERA
Corresponding Author: RIZQI ADHYKA KUSUMAWATI
Co-Authors:
Abstract: The Role of Human Resources vs. Banking Digital Technology in The Banking Digitalization EraThis study
aims to determine the dominance of the role of Human Resources with Digital Technology in the Indonesian banking
world. The Bank’s consideration of replacing human with machines is that the maintenance costs of digital technology
are cheaper, goverment regulations governing the change of role, the reach of of digital technology is able to reach
remote areas, and the availability of optimal digital technology services according to customer needs. This research is
qualitative with data collection methods in the form of observations and interviews of parties related to dogotal
technology activities, namely the Operations and Information Technology Division in 2 Banks in Indonesia (PT BNI
(Persero) Tbk. and PT Bank Bukopin, Tbk.). Questionnaires are prepared according to the theory and research needs.
Respondents are staff and managers especially those working in both divisions. The results of research state that the role
of digital technology dominates replacing human roles in the banking world that was indicate data of the increasing
number of digital banking machines, the increase in digital transactions, the increasing development of banking
products based on e-banking, the increase in investment in technology. The most dominant factor is the increasing
number of banking transactions through e-banking, especially in e-commerce.Rizqi Adhyka Kusumawati. Lecturer of
Finance and Banking Department. Economic Faculty. Universitas Islam Indonesia. Corresponding author:
152131301@uii.ac.id
AIC-2018-FMM-831: ISSUES AND CHALLENGES FACED BY MALAYSIAN UMRAH TRAVEL AGENCIES IN PROVIDING
EXCELLENT MARKETING MIX SERVICES TO UMRAH PILGRIMS
Corresponding Author: BESTOON ABDULMAGED OTHMAN
Co-Authors: AMRAN BIN HARUN
PhD Scholar at Universiti Tun Hussain Onn Malaysia Faculty of Technology Management and Business Assistant
Lecturer at Erbil Polytechnic University (Kurdistan, Iraq), department of Business Administration
Abstract: Deregulated and liberalised markets have created an increasingly turbulent and uncertain environment for the
travel agent. Notably, most companies nowadays focus on effective service marketing mix to enhance the quality of
their services. Therefore, this paper aims to discuss issues and challenges faced by Umrah travel agencies in Malaysia,
and proposes a newly marketing mix to be adopted by Umrah travel industry. The service marketing mix model extends
the current 7Ps marketing mix; by the inclusion of the new P which is Pleasure. The services delivered through 8 Ps will
result in a better performance of knowledge and skill enhancements which subsequently will enable the Malaysian
Umrah travel industry to compete globally, thus producing highly satisfaction among stakeholders. This paper ends by
drawing some conclusions and identifying areas for further research.
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AIC-2018-FMM-832: BUYERS’ PREFERENTIAL FACTORS FOR RESIDENTIAL PROPERTIES IN MALAYSIA USING MULTI-
CRITERIA DECISIONS MAKING APPROACH: DOES PRICE MATTERS?
Corresponding Author: HENDRIK LAMSALI
Co-Authors: MOHD KAMARUL IRWAN, HALIM MAD LAZIM
Abstract: Residential property market in Malaysia have experienced significant growth over the past 10 years.
However, the number of unsold new properties has also risen and many of the residential projects has seen up to 30%
houses unsold in many states. Based on previous empirical studies, there has been interesting debate about consumers’
housing preferences and property developers’ lack of understanding towards consumers. Although external factors such
as changes in financial regulations as well as inflation plays significant roles, ability to understand contemporary
consumers’ preferences is also becoming more critical. It is imperative to know what the market really wants as house
buyers are becoming more cautious and selective before making purchases. Therefore, this paper intends to contribute
to literature by developing an understanding on which residential properties’ attributes, as defined by locational,
neighborhood, structural, financial, socio-cultural and developers’ factors contribute to home owning preferences
among homebuyers in Malaysia. The primary aim of this study is to determine contemporary buyers’ preferential and
priority when purchasing new residential property. For this, the researchers intend to find out important buying factors
for consumers with regards to middle and high-end properties, so as to develop ranking of selection criteria
(prioritization analysis). The proposed research intends to employ the Analytical Hierarchy Process (AHP) method to
find the answers for which pairwise comparison analysis using AHP-type questionnaire will be used. It is expected that
the research will be beneficial to local property developers, and relevant authorities. Upon completion, expected key
outputs include ranking of latest buyers’ purchasing preferences (key driving factors) and the prioritization metric that
can be utilized by property developers, and policy makers.
AIC-2018-FMM-837: THE ANALYSIS WEBSITE QUALITY, INTENTION TO USE WEBSITE, AND BEHAVIORAL INTENTION
NITIZEN OF TRADITIONAL INDONESIAN DECORATIVE ART PRODUCTS
Corresponding Author: SEMUEL HATANE
Co-Authors: SERLI WIJAYA
Petra Christian University
Abstract: This study aims to understand the behavior of netizen segments that actively use digital media for shopping
activities for traditional Indonesian decorative products online. website quality as an online marketing medium will
have an effect on the intention to use website and then influence the netizen intention behavior. UMKM traditional
ornamental variety has become the focus of research objects, and the sample of netizens selected through participation
in filling out an online questionnaire on the website www.legacyofindonesia.com. Netizen participation reached 161
people and gave results that, website quality had a positive effect on the intention to use website and then had a positive
effect on the intention behavior. Besides that the website quality did not have a direct influence on the intention
behavior, but the intention to use website was the perfect mediation between the influence of the website quality on
netizen intention behavior related to Indonesian decorative art products.
AIC-2018-FMM-841: INVESTIGATING THE CAUSES AND OUTCOMES OF SKEPTICISM TOWARD ONLINE ADVERTISING:
AN APPLICATION OF STIMULUS-ORGANISM-RESPONSE MODEL
Corresponding Author: RAJA AHMED JAMIL
Co-Authors: ABDUL QAYYUM
Abstract: The purpose of this study is to investigate the antecedents and consequence of skepticism toward online
advertising. Furthermore, it relies upon stimulus-organism-response framework to explain the phenomenon of
skepticism toward online advertising. Data were collected from 206 university students. In order to overcome common
method variance data were collected in three lags. Results indicate that ad characteristics (irritation and relevance)
predict skepticism toward online advertising. Furthermore, skepticism toward online mediates the relationship between
ad characteristics and attitude toward online advertising. Study also shows that perceived ethics of online seller plays a
role of remedial moderator by reducing the negative effects skepticism toward online advertising. Study makes
important implications for both practitioners and researchers which are discussed in proceeding sections.
AIC-2018-FMM-847: PERSONALITY AS AN ANTECEDENT OF WORKPLACE BULLYING INCIDENCE: TRAWLING A

BULLY’S PERSPECTIVE
Corresponding Author: MUHAMMAD MUNIR
Co-Authors: MUHAMMAD MUNIR, DR. RAUF I AZAM, DR. FARIDA FAISAL, DR. HASSAN RASOOL
PMAS-Arid Agriculture University Rawalpindi
Abstract: There is an ample body of knowledge showing significant association between five factor model (FFM) of
personality traits and workplace bullying, yet exploring cause-and-effect relationship between them is still under
addressed. To address this issue, current study has analyzed personality traits of Five-Factor Model as a potential
antecedent of workplace bullying and its three sub-facets (verbal bullying, social bullying and physical bullying). Study
analyzed responses of 266 respondents to draw inferences. Correlation analysis showed a positive association of
extraversion with physical bullying (r = .160, p = .033); negative association of agreeableness with workplace bullying
(r = - .276, p = .000), verbal bullying (r = -.313 p = .000), social bullying (r = -.060, p = .373) and physical bullying (r =
-.247, p = .000); negative association of conscientiousness with workplace bullying (r = -.213, p = .001), verbal bullying
(r = -.272, p = .000), social bullying (r = -.207, p = .000) and physical bullying (r = -.276, p = .000); and negative
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association of emotional stability with physical bullying (r = -.226, p = .000). Results of regression analysis showed
significant effect of agreeableness, conscientiousness and openness to experiences on workplace bullying, verbal
bullying, social bullying and physical bullying. Current study has identified personality as an important predictor of
workplace bullying through which organizations may control incidence of bullying at their workplace environments.
Current study also has highlighted important insights for future research directions.
AIC-2018-FMM-861: BUILDING A CONDUCIVE, ENGAGED, AND LEARNING WORKING ENVIRONMENT THROUGH

SUSTAINABLE AND IMPACTFUL ORGANIZATIONAL CULTURE
Corresponding Author: BRADLEY HO
Co-Authors: DR NORIZAH BINTI MOHD MUSTAMIL, DR SHARMILA JAYASINGAM
Abstract: A conducive working environment that emphasizes on engagement and learning among an organization’s
employees plays an integral part in the success and sustainability of an organization. However, little is being researched
about maintaining and utilizing the impactful organizational culture as a tool to create a working environment that is
conducive for the employees. This study aims to provide an in-depth analysis of using organizational culture as a
sustainable tool to bring about lasting changes in the organizational ecosystems that will contribute to employee
engagement and lifelong learning. Samples from 433 respondents were obtained and SEM analysis using Smart PLS
were employed for this study. The empirical results show that bureaucratic organizational culture has no impact on
engagement and learning of the employees. Innovative organizational culture is the most effective in promoting
employee engagement, but does not impact employee learning disposition. Interestingly, supportive organizational
culture negatively impacts engagement, but contributes to workforce lifelong learning. This research serves as an
emphasis that a conductive working environment can be created with proactive nurturing of organizational knowledge
as the inherent culture of the organization. Therefore, the future health of the workforce depends on the present
utilization of the building blocks of organizational culture.
AIC-2018-FMM-882: INTER-PERSONAL TRUST, OPPORTUNISM & BUSINESS PERFORMANCE: AN EMPIRICAL

EVIDENCE OF GEM DEALERS IN SRI LANKA
Corresponding Author: PAMUDIKA GAMAGE
Co-Authors: K. V. P. I. GAMAGE*A AND H. M. S. PRIYANATH*B
Abstract: Some scholars emphasized that inter-personal trust among businesses is associated with the business
performance and provides an effective safeguard against the opportunism. However, lack of empirical evidences in
relation to the relative efficacy of inter-personal trust to enhance business performance by mitigating opportunism
particularly against gem dealers in Sri Lanka represents a significant gap in literature. Therefore, this study aims at
investigating the effect of interpersonal-trust on the business performance of gem dealers in Sri Lanka and provide
enough empirical evidences to bridge this gap. Empirical results were obtained using survey data gathered from 100
registered gem dealers in Ratnapura district in Sri Lanka. Partial Least Square-Structural Equation Modelling was used
to analyse collected data. The results demonstrate that inter-personal trust i.e. credibility, benevolence, ability among
gem dealers have a significant impact on mitigating opportunism and, thus on business improvements under all
hypothetical relationships. Many previous studies have clearly pointed out the negative relationship between inter-
personal trust and opportunism and positive association between inter-personal trust and business performance. This
study concludes that inter-personal trust has major impacts on the well-being of this industry highlighting it as the main
characteristic among gem dealers. Thus, inter-personal trust lowers their transaction costs in exchanges and increase the
profit levels of gem dealers in Sri Lanka.
AIC-2018-FMM-887: THE INFLUENCE OF MATERIALISM ON CLOTHING BRAND LOYALTY AND THE MEDIATING ROLE OF
STATUS CONSUMPTION AND BRAND ENGAGEMENT IN SELF CONCEPT
Corresponding Author: ZIA REHMAN
Co-Authors: ZIA UR REHMAN, PROF. DR ROHAIZAT BAHARUN, DR NOR ZAFIR MD SALLEH, FARHAN SARWARE
UTM
Abstract: Materialism plays a vital role in shaping consumer behavior. It has been investigated in the marketing
literature from various perspectives. The current study takes an account of materialism as a consumer personality trait.
Further, it investigates the impact of materialism on clothing brand loyalty via intervening effects of status consumption
and brand engagement in self-concept in the designer clothing industry of Pakistan. This study is based on Mowen’s
meta-theoretic model (3M). By using a survey based research design, 227 questionnaires were collected from the
customers of designer clothing in Pakistan. The structural equation modeling technique of partial least squares (SEM-
PLS) was applied for data analysis. The results provide an evidence that status consumption and brand engagement in
self-concept mediate the relationship between materialism and clothing brand loyalty. Current research is limited to
only Islamabad, the capital city of Pakistan. The study successfully delineates the important role of materialism in order
to enhance the clothing brand loyalty through status consumption and brand engagement in self-concept as an
underlying mechanism.
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AIC-2018-FMM-895: SOCIAL SUPPORT AND OPPORTUNITY TO USE LEARNING AS PREDICTORS OF TRAINING
TRANSFER: EVIDENCE FROM TEXTILE SECTOR OF PAKISTAN
Corresponding Author: MUHAMMAD SARFRAZ
Co-Authors: DR. SHAH ROLLAH BIN ABDUL WAHAB, MUHAMMAD SALAHUDDIN
UTM
Abstract: Training is considered an important tool for organizations as they attempt to gain competitive advantages.
However, transferring and maintaining the soft skills knowledge at workplace remain problematic. Supervisor support,
peer support and opportunity to use learning are important components of work environment factors effects on training
transfer. This study aims to assess the collective and individual impacts of these components at workplace in a post-
training environment at large scale manufacturing units in textile sector of Pakistan and also examined the training
trends in these large scale manufacturing units. Data from 175 first level managers working in three large scale units
was collected through survey. The findings of the study showed that organizations understand the importance of
training and provides an opportunity for attending in-house and out-door training programs. Furthermore, results also
confirm the important role of all these factors in training transfer. However the impact of supervisor support and
opportunity to perform learned skills is found lesser than peer support. These results also suggest that, in order to
enhance transfer of training, organizations should encourage and motivate supervisor to provide an opportunity and
supportive attitude in applying skills at workplace. Overall the results contribute to better understanding of the training
culture and offers advice to practitioners and management about the important role of opportunity to use learning in the
training transfer process.
AIC-2018-FMM-899: THE EFFECT OF SERVICE QUALITY ON CUSTOMER LOYALTY AT POST OFFICE (PERSERO)
PEKANBARU BRANCH
Corresponding Author: NANDA SURYADI
Co-Authors: ARIE YUSNELLY
Islamic State University of Sultan Syarif Kasim (UIN SUSKA)
Abstract: This research aim to analyze the effect of service quality towards customer loyalty at Post Office
(PERSERO) Pekanbaru branch within collected data by questionnaire and employs multiple linear regression analysis
method. Based on the result research found that the equation of multiple linear analysis is Y = 15.752 + 0.281 X1 +
1.146 X2 + 0.207 X3 1.372 X4 + 0.635 X5. Its mean that If tangible, reliability, responsiveness, assurance and
empathy variables is equal to zero (0), than the customer loyalty is 15.752. The value of coefficient determination (R2)
test is 0.383, it showed that the contribution percentage of variable tangible, reliability, responsiveness, assurance and
empathy toward customer loyalty is 38.3%, the remaining 61.7% is influenced by other variables. This research suggest
to Post office (PERSERO) Pekanbaru Branch to increase their service quality whether in form of tangible, reliability,
responsiveness, assurance or empathy in order to increase their number of customer whose loyal to use their service.
AIC-2018-FMM-912: EFFECT OF ENTREPRENEURIAL RISK PERCEPTION ON ENTREPRENEURIAL INTENTION WITH THE

MEDIATING ROLE OF PERCEIVED BEHAVIORAL CONTROL
Co-Authors: DR. SYED IMAD SHAH, DR. ASAD SHAH JEHAN, DR. MOHAMMAD DAUD ALI , DR. HUMERA MANZOOR
Abstract: AbstractThis article evaluated the multidimensional nature of entrepreneurial risk perceptions in an
entrepreneurial setting and its effects on entrepreneurial intensions. Furthermore, mediation effects of perceived
behavior control were also analyzed. Results of the study confirm multidimensional and domain specific nature of
entrepreneurial risk perceptions. It also confirms the direct effects of positive and negative risk perceptions on
entrepreneurial intentions. Lastly, through the lens of theory of planned behavior,entrepreneurial risk perceptions
significantly effects perceived behavior control, which in turn has a significant effect on the entrepreneurial intensions.
AIC-2018-FMM-918: INTRAPRENEURIAL COMPETENCIES IN FASHION COMPANY: DISTINCTIVE BETWEEN

MANAGERIAL AND NON-MANAGERIAL LEVEL
Corresponding Author: ATYA AISHA
Co-Authors: INDRIYATI SUNARYO, MADE ANDRIANI, ATYA NUR AISHA, DWIRANY DIAN AUDRY SINAGA, IMAN SUDIRMAN
Telkom University
Abstract: The creative industry is currently one of the main factors of Indonesia’s economic success. Creative
industries are required to innovate continually to win the competition. For that, intrapreneurship becomes essential in
the creative economy companies. This research was conducted in one of the fashion industry companies, to identify the
intrapreneurial competencies at managerial and non-managerial levels. Through preliminary qualitative studies and
primary quantitative studies using questionnaires distributed to 200 employees, nine different competency units needed
by managerial and non-managerial levels were identified, namely Achievement orientation, Concern for order,
Information seeking, Relationship building, Developing others, Teamwork, Team leadership, Analytical thinking, and
Sense of humor. Besides, it was found that Entrepreneurial thinking and Innovation management competencies were
needed at both positions with a similar level of importance. This similarity shows that all levels of employees must own
the intrapreneurship spirit in the company because the product and business innovation can come from all employees.
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AIC-2018-FMM-922: PERCEIVED OVERQUALIFICATION AND KNOWLEDGE SHARING BEHAVIOUR: A STUDY AMONGST
REPATRIATE
Corresponding Author: MAGGIE CHONG
Co-Authors:
UNIVERSITY OF MALAYA
Abstract: The impacts of globalization significantly show on global human resource management as many companies
are often sending employees to work abroad in order to enable global learning and sustain an organizational competitive
advantage in the industry. The employees whom returned to their parent company after completing an international
assignment (IA) are labelled as repatriates and recognized as valuable employees due to their newly acquired
knowledge and skills. Recently, the repatriation issue has come to the forefront because most of the organizations failed
to benefit from the repatriates knowledge where the turnover rate is extremely high. In responding to these calls, this
paper address a number of antecedents that influence the repatriates’ knowledge sharing behaviour (KSB) which are the
perceive overqualification, organizational commitment and perceive repatriation support practice. A research
framework and few propositions are proposed which will serve as the framework for further study.
AIC-2018-FMM-930: E BUSINESS IN PRACTICE: EVIDENCE FROM BRUNEI DARUSSALAM

Corresponding Author: FAHMI IBRAHIM
Co-Authors: IRSYAD RAMZI AND FADZLI ABDUL RAZAK
Universiti Teknologi Brunei
Abstract: This paper sets out to investigate the development of an E-business strategy by a Brunei electronic retail
company. The paper aims to examine the perception and awareness of online business towards the company in the
context of Brunei. The paper draws on the literature to describe the factors that effect of E-business performance. It then
explores the impact of information systems (IS) planning towards E-business. The theoretical issues identified are
explored empirically using data gathered from a case study of QQestore. An exploratory survey was conducted in order
to assess current E-business practice and inform the development of its future e?business strategy. The results of survey
indicates growing trend of online business, the limitations of information structure (IS) on pricing strategy and the lack
of mode of payment. This paper reports original empirical survey and its value stems from the investigation of
awareness and perception of E-business practice in Brunei context.
AIC-2018-FMM-931: CORPORATE GOVERNANCE AMONG SMES: FACTORS AFFECTING THE IMPLEMENTATION OF

CORPORATE GOVERNANCE IN SMES
Corresponding Author: NIZAR ALAM HAMDANI
Co-Authors: SUKMA NUGRAHA; ASEP SUPARMAN;
Universitas Garut
Abstract: Corporate governance plays a central role in SMEs’ business performance as it can affect their credibility in
the public’s perspective. The implementation of corporate governance in creative product businesses is frequently
constrained by inefficiency. And inefficiency results in high-cost raw materials. An in-depth study on good corporate
governance is expected to bring about results that can encourage the growth of creative products. This study was aimed
at identifying factors that can affect the implementation of corporate governance in SMEs. The samples were 35
handicraft SMEs in West Java selected using a nonprobability sampling technique. Data analysis was performed using
an exploratory factor analysis (EFA). The results showed that there were four factors encouraging the implementation
of corporate governance in SMEs: credibility, access, business performance, and management.
AIC-2018-FMM-932: THE INFLUENCE OF INFORMATION TECHNOLOGY ON CO-CREATION AND THEIR ROLES IN

HANDICRAFT SME PERFORMANCE
Co-Authors: ASRI SOLIHAT; INTAN PERMANA
Universitas Garut
Abstract: The development of information technology has influence on consumer purchase intention. Co-creation is a
collaboration between costumers and producers in developing products so as the developed products meet the
expectation of the customers. Today’s market is getting more and more horizontal thanks to the advancement of Internet
technology. At the same time, Internet facilitates the process of co-creation through its capability of providing platforms
for collaboration between producers and customers. The purpose of this study was to analyze the influence of
information technology on co-creation and the influence of co-creation on SME performance. The samples were 45
handicraft SMEs selected using a nonprobability sampling technique. Data analysis was performed using SEM-PLS.
The results revealed that information technology encourages co-creation practices and that co-creation practices
improve the performance of handicraft SMEs as co-creation enables producers and customers to jointly produce a
mutually valued and customized products.
AIC-2018-FMM-933: INFORMATION TECHNOLOGY AND DYNAMIC CAPABILITIES IN INCREASING THE
COMPETITIVENESS OF ONLINE CULINARY SMES
Co-Authors: GALIH ABDUL FATAH MAULANI
Universitas Garut
Abstract: Culinary business is emerging due to the increasing demand for it, especially in big cities. There is a new
behavioral trend that nowadays people tend to order food, rather than to cook at home, as they are busy with their
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works. This behavior is amplified by the advance of technology and Internet. This behavior poses an opportunity, and at
the same time, a threat to culinary SMEs. This study investigated information technology capability of SMEs and their
capability to form, reform, configure, and reconfigure their firm capabilities to address the environmental changes. The
unit of analysis in this study was online culinary SMEs in West Java, Indonesia. The study was conducted using an
explanatory survey method. The samples were 90 online culinary SMEs selected purposively. Based on PLS-SEM
analysis, it was revealed that the surviving SMEs are the ones with information technology and dynamic capabilities.
These capabilities increased their competitiveness.
AIC-2018-FMM-948: A STUDY ON THE ATTITUDE OF CONSTRUCTION WORKERS TOWARD LABOR SAFETY

Corresponding Author: PHONG THANH NGUYEN
Co-Authors: PHUONG THANH PHAN, KHOA DANG VO, CUONG PHU PHAM
Ho Chi Minh City Open University (HCMCOU)
Abstract: Construction is one of the industries with the least safe working environment. Workers working in
construction investment projects account for the major force, and there are many risks of labor safety. Therefore,
ensuring that workers are not injured, and there is no labor accident is not a significant challenge for project managers
and construction workers. Also, ensuring the safety of construction work is also contributing to the success of the
project. Therefore, this paper presents the study on the attitudes of workers toward labor safety. The research was
conducted by using an expert interview and questionnaire survey in order to find out the factors influencing the labor
safety of construction workers. Based on factor analysis, the results of the study show that there are five groups of
factors that affect the attitudes of workers toward labor safety, including (1) organizational policy; (2) communication;
(3) risk acceptance; (4) psychology; (5) equipment monitoring and management.
AIC-2018-FMM-951: A CORRELATIONAL STUDY OF MULTI-FIELD ENTRANCES AND KNOWLEDGE-BASED SYSTEMS

AND SUCCESS FACTORS ERP SYSTEM
Corresponding Author: MANAL AL – SAMMAK
Co-Authors:
University of Mosul / College of Management and Economics /Iraq
Abstract: The knowledge management is well-researched area and impact enterprise resource planning (ERP)
enhancing successes factors. The current study sheds light on the introduction of relatively modern concepts in the
context of the entrances of multiple fields and systems adapted to the knowledge acquired from the transformation of
energy properties towards the characteristics of knowledge. Approaches have been identified as enhancing the success
factors for the implementation of the ERP system. The sample size of the study in the Duhok gas station included (24)
forms. The study mainly concludes that the most prominent of which was the existence of a significant correlation
between multiple field entries, knowledge-adaptive systems, and ERP system success factors. This study has some
limitation and also presents some recommendations for future research.
INTENTIONS IN WORKPLACE: MEDIATING EFFECT OF AFFECTIVE COMMITMENT IN BANKING INDUSTRY OF PAKISTAN.
Corresponding Author: MUHAMMAD IQBAL KHAN
Co-Authors: DR.SYED HAIDER ALI SHAH
Bahria University
Abstract: The role of Supervisor Support on Work Family Conflict and Employee Turnover Intentions in workplace:
Mediating effect of Affective Commitment in banking industry of Pakistan. AbstractOrganizations in today’s dynamics
world compete with competitors through their employees who are considered as human capital. Human capital is such a
capital which is not completely replaceable. Additionally, now days’ the prime emphasis is on the employees retention.
Engaging the talent in the organization is the prime concern for an organization. Employees’ remain with the
organization if they are satisfied. The aim of this paper is to investigate the role of supervisor support on work family
conflict and turnover intentions directly and indirectly through affective commitment. This study proposes the closed
ended questionnaires to collect the data from banking industry of twin cities (Islamabad and Rawalpindi) of Pakistan.
To examine the hypotheses the SEM (AMOS) will be employed. Findings of the study will reveal an interesting results
in the banking industry with mediating role of affective commitment which is less investigated particularly in context of
employees’ retention. This study will fill the gap by investigating the neglected banking industry in terms of supervisor
support on work family conflict in combination with affective commitment and turnover intentions in one theoretical
framework. Findings will be important for top management of banking industry to retain their employees while placing
the supervisor support practices which leads to better job satisfaction and which further results in employees’ retentions.
AIC-2018-FMM-961: THE EFFECT OF INFORMATION TECHNOLOGY AND ORGANIZATIONAL CLIMATE ON THE

COMPETITIVENESS OF PRIVATE UNIVERSITIES IN INDONESIA
Corresponding Author: GALIH ABDUL FATAH MAULANI
Co-Authors: NIZAR ALAM HAMDANI
Universitas Garut
Abstract: The existence of private universities in Indonesia are one business entity facing global competition. This
triggered the present study to reveal not only the influence of Information Technology and Organizational Climate but
also its impact on the competitiveness of tertiary institutions in Indonesia, especially West Java, East Priangan.
Verificative study, with 34 private universities as the population under the auspices of the Ministry of Research
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Technology and Higher Education in the East Priangan region, was utilised. In accordance with that, Non Probability
Sampling was undertaken in determining the sample involving SEM-PLS as data processing software. As the result, this
can be concluded that Information Technology and Organizational Climate have an influence on the competitiveness of
private universities. This indicates that in increasing the competitiveness of private tertiary institutions in Indonesia, the
quality of the organization’s internal environment should be well maintained and supported by business processes
encompassing the information technology.
AIC-2018-FMM-963: THE CRITICAL ELEMENTS OF EMOTIONAL QUOTIENTS (EQ) DURING AND AFTER CRISIS AMONG
MALAY WOMEN FOOD OPERATORS IN KLANG VALLEY
Corresponding Author: NAZATUL SHIMA ABDUL RANI
Co-Authors: K. SAROJINI DEVI KRISHNAN, ZURINAH SURADI, NURITA JUHDI
Universiti Kuala Lumpur
Abstract: Restaurants or food operators in Malaysia are increasing in number that have contributed to the increasing
number of SMEs in Malaysia. Hence, this paper highlighted the elements of emotional quotients among female or
women food operators in Klang Valley, Malaysia in facing economic crisis, and also after economic crisis. Emotional
quotients are divided into five elements which are self-awareness, self-regulation, self-motivation, empathy, and social
skills. About 100 questionnaires were distributed around Kampung Baru, Sentul, Keramat, Wangsa Maju, and Ulu
Kelang in Klang Valley, Malaysia. The data was collected on October 2017. Most women food operators agreed that
during the economic crisis the most important elements of emotional quotients are as following social skills, self-
regulation, self-motivation, self-awareness, and empathy. However, after economic crisis most women entrepreneur
agreed that the most important elements are self-motivation, self-awareness, social skills, self-regulation, and empathy.
Hence, from the study we can conclude that in order to survive during economic crisis, women entrepreneur should be
focusing more on their social skills which are getting cooperation from employees, having special unit to communicate
with employees, ability to communicate with employees, ability to inspire employees, and ability to evaluating abilities
employees. However, after economic crisis they will focusing more on being self-motivation that includes ability to
control operation costs, to keep employee interest, to stay positive, to ensure business operation run smoothly, and to
keep positive culture in the business.
AIC-2018-FMM-968: INFLUENCES OF WORKPLACE SPIRITUALITY ON UNIVERSITY MEMBERS’ ORGANIZATIONAL

COMMITMENTS: CASE STUDY IN MALAYSIA UNIVERSITIES
Corresponding Author: CYNTHIA CHAN
Co-Authors: THAMIL DURAI CHELLIAH
University Tunku Abdul Rahman
Abstract: Purpose: This study aims to examine how workplace spirituality is able to influence the university’ members’
organizational commitment in Malaysia UniversitiesDesign/Methodology/Approach: A total of 240 responses were
analysed via partial least square structural equation modeling to assess on measurement and structural model.Findings:
From the findings, it is evident and accentuated that workplace spirituality is significantly predicting university
members’ affective commitment, normative commitment and continuance commitment.Research
Implications/Implications: The research ascertained that workplace spirituality play an essential role in motivating
university members to stay motivated and positively engaged with their institutions.Originality/Value: This study has
contributed a better understanding on the organizational commitment’s dimensions among the university members. The
university should find ways to embed this intangibles motivation into the employees’ performance in order to cultivate
the loyalty and sustainability from them.
AIC-2018-FMM-986: TESTING MEDIATING ROLE OF LEADER-MEMBER EXCHANGE IN ORGANIZATIONAL JUSTICE AND

ORGANIZATIONAL CITIZENSHIP BEHAVIOR IN PAKISTANI EDUCATIONAL SECTOR
Corresponding Author: MUHAMMAD IRFAN SHEERAZ
Co-Authors: UNGKU NORULKAMAR BT. UNGKU AHMAD
UTM
Abstract: An extensive research has been conducted on organizational justice and organizational citizenship behavior
throughout the world. But, most of the studies revealed mixed results and also have methodological limitations. Using
three-way data collection, the purpose of this research is to determine the impact of organizational justice (data taken
from a faculty member) on organizational citizenship behavior individual (data taken from faculty member’s peer) and
organizational citizenship behavior organizational (data taken from faculty member’s supervisor). Moreover, this study
also determines the mediating role of leader-member exchange (LMX) in the above-said relationship. The results reveal
that LMX partially mediates the relationship of organizational justice with organizational citizenship behavior
individual (OCBI) and organizational citizenship behavior organization (OCBO). Theoretical implications and future
recommendations are also discussed.
AIC-2018-FMM-994: BRAND LOYALTY TOWARDS FOREIGN FRANCHISE IN INDONESIA

Corresponding Author: FADHLI PRATAMA
Co-Authors: FADHLI PRATAMA, ALLENDIO KUSUMA WIDJAYA, CHINTYA BUCI SUCITRA, LIM SANNY
Bina Nusantara
Abstract: For the last decades franchise in Indonesia has witnessed immense growth especially after Indonesiancrisis in
1997. The 2018 franchise & license expo in Indonesia record over 200 local and international franchisebrands will
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enliven the franchise exhibition. To make sure the customers are loyal to the brand, franchiser areworking to achieve
customer satisfaction through some factors are affecting the customer satisfaction. The aim ofthis study was to identify
the relationship between independent variable on brand loyalty through customersatisfaction in Indonesia. This study
also shows what are consumer’s perspective on brand loyalty and identify thedirect and indirect effects of these factors
on brand loyalty. Based on previous studies and literature’s, factor fromthe consumer’s perspective on brand loyalty
involved Brand Image, Product quality and Price fairness andmediating variable Customer Satisfaction. this article
discusses the what factor are affecting the brand loyalty andthe method used by researches in academic research. this
study based on quantitative research to test the researchhypothesis and reveal the factors what are affecting the brand
loyalty. a sample of 246 are selected to representthe population in Indonesia who would like to buy and consume a
coffee from foreign franchise. Through thiscalculation from the survey reveals that the Brand Image has positive effect
to Customer Satisfaction and alsoProduct Quality and Price Fairness have also positive effect to brand loyalty.
AIC-2018-FMM-996: CUSTOMER SATISFACTION EVALUATION BY USING SERVICE MARKETING MIX MODEL: A CASE
STUDY OF BUDGET HOTEL AT RAYONG PROVINCE, THAILAND
Corresponding Author: ADISAK SUVITTAWAT
Co-Authors: NICHA KLICHANDEANG , KRITTIYAR SINGCHAI
Suranaree University of Technology
Abstract: The objective of this research is finding the variables which effect on customer satisfaction of budget hotel
by using service marketing mix model in Rayong Province of Thailand. The service marketing mix model has 7
customer satisfaction dimensions such as product, price, place, promotion, people, physical evidence and process. The
results find that product dimensions, the clear room number, having a door chain, quality furniture and reasonable room
size are considered by customers and give the customer satisfaction. Price dimensions consist of reasonable room rate,
reasonable key card deposit rate, reasonable laundry price and reasonable food and beverage prices which are main
parameters for customer satisfaction of budget hotel. Place dimensions consist of hotel located in the community,
comfortable travel location, leisure environmental location and room reservation through agents are important
parameters for customer satisfaction. Promotion dimensions consist of give a recommended promotions by employees,
hotel has regular promotions, promotion offer through social application and get information from the media are main
parameters for customer satisfaction. People dimensions consist of staff provide complete information, assistive staff
efficiency, has enough security staff and solved the problem quickly are main parameters for customer satisfaction.
Physical evidence dimensions are has enough CCTV, clear fire escape signs, has fire protection system and cleanliness
in the room are main parameters for customer satisfaction. Process dimensions are key card system for door opening,
has suitable breakfast and beverage, various food and beverage menus and fitness equipment is in the good condition
are main parameters for customer satisfaction.
AIC-2018-FMM-1009: EMPIRICAL STUDY ON DIGITAL LEADERSHIP ROLE IN DEVELOPING BUSINESS MODEL

INNOVATION AND CUSTOMER EXPERIENCE ORIENTATION FOR INCUMBENT TELECOMMUNICATION FIRMS
Corresponding Author: LEONARDUS WAHYU WASONO
Co-Authors: SASMOKO, FIRDAUS ALAMSJAH, ELIDJEN
Abstract: Digital technology brings a new challenge for Incumbent firms to anticipate new attractive business model
offered by new entries. Digital transformation is required by incumbent firms to make over their existing business to
new paradigm by developing new capability in business model and focus on customer experience. In developing
innovation in business model, there are a challenge for incumbents due to existing legacy business and routine process.
While in digital savvy, the engagement to customer is part of customer journey in optimizing the use of digital
technology to create customer experience. In driving innovation in business model and customer experience orientation
are required strong culture and visioning of digital leader. The study of the role digital leadership in developing business
model innovation and customer experience orientation was limited, hence this study has objective to assess the role of
digital leadership, whether it will direct or indirect through customer experience orientation in developing business
model innovation. This paper was quantitative study to explore the digital transformation model with conducted survey
on 88 senior leader respondents from Indonesia telecommunication firms. The statistical data analysis used Smart-PLS
application. The result explained that digital leadership impacts directly and indirectly through customer experience
orientation in developing Business model innovation. These findings have practical implications for the senior leader of
management of telecommunications industries in Indonesia as to strengthening digital leadership capability in
conjunction with development of business model innovation and customer experience orientation. Further research can
be explored by expanding the sample, industry and in other countries.
AIC-2018-FMM-1019: TRANSFORMATIONAL LEADERSHIP, SERVANT LEADERSHIP, AND STRATEGIC LEADERSHIP OF

WOMEN ENTREPRENEURS DURING AND AFTER ECONOMIC CRISES: A CASE OF RESTAURANT OWNERS
Corresponding Author: K. SAROJINI KRISHNAN
Co-Authors: NAZATUL SHIMA ABDUL RANI, ZURINAH SURADI, NURITA JUHDI
Abstract: Women entrepreneurs or female entrepreneurs play critical roles in the rapid development of economic
activities, and also contribute to the increasing number of SMEs in Malaysia. However, not many studies have been
conducted on elements of leadership of women entrepreneurs in facing challenges during and after economic crises.
This study aims to identify the critical elements of leadership among women entrepreneurs that play an important role
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for business survival during and after economic crises. The aspects of leadership that were examined include
transformational leadership (10 items), servant leadership (9 items), and strategic leadership (3 items) of women
entrepreneurs. The target population of this study consists of female restaurant owners who fall under the category of
SMEs around Klang Valley, Malaysia. About 100 questionnaires were distributed to the sample to explore the critical
elements of transformational leadership, servant leadership, and strategic leadership of women entrepreneurs in facing
challenges during and after economic crises. The findings show that the most important dimensions of leadership during
and after economic crises are servant leadership, transformational leadership, and strategic leadership.
AIC-2018-FMM-1022: ESTABLISHING THE VALIDITY AND RELIABILITY OF KUWAIT RESOURCES OF NATION BRANDING
MODEL
Corresponding Author: KHALED ALAZEMI
Co-Authors: PROFESSOR: FAUZIAH SH. AHMAD
Abstract: To transform the economy of a nation and develop a strong national brand performance various resources
are needed and must be managed by the government to ensure strong nation brand performance. In the evaluation of
nation branding resources and management, a valid as well as a practical and reliable model is needed. This study is
aimed at developing and assesses the validity and reliability of a model for the measurement of the perception of
Kuwaiti businesspersons towards the implementation of nation branding management in Kuwait. Based on Anholt’s
hexagon, a conceptual model developed by Simon Anholt for nation branding, this study integrates the resource based
view (RBV theory) to the model. The study develops a Kuwait Resources of Nation Branding (KRNB) framework to
examine how resources ( which include tourism, investment, and export related) affecting the nation branding
management and the nation branding performance A questionnaire is utilised for data collection and is distributed to a
sample of 72 Kuwaiti business persons using the snowball technique. Experts are employed in the assessment of content
validity. Measurement of construct validity is done using smart-PLS by means of the average variance extracted (AVE)
and composite reliability (CR). Internal consistence on reliability measured by Cronbach Alpha is used to indicate the
reliability of the instrument. The study found that the proposed KRNB model is valid as well as reliable.
AIC-2018-FMM-1023: PERSONALITY TRAITS AND ACADEMIC PERFORMANCE AMONG GRADUATE STUDENTS

Corresponding Author: MANSOOR NAZIR BHATTI
Co-Authors: ABRAR ULLAH; URSLAN UMAR
Abstract: The concept of research has gained tremendous attention in today’s academic environments and settings.
Pakistan is also heading towards that trend and specifically postgraduate students are more connected to research
activities as per the requirement of their academic settings. Personality traits have a significant role in student’s life to
handle academic related issues which may lead to decline in the academic performance. A unique pattern of feeling,
thinking and behaving shapes the personality of an individual. The objective of the current study is to examine the
relationship between personality traits and academic performance among the graduate students in Pakistan. Quantitative
research design was used to achieve the objective of the study. The data was collected from a proportionate random
sample of 384 postgraduate students enrolled in HEIs of Pakistan. Further, the data was analyzed through appropriate
statistical techniques using SPSS and Structural Equation Modeling (SEM) using SMARTPLS 3.0. The result indicated
that there is positive relationship between the dimensions of the personality and academic performance. There is
significant relationship between neuroticism, openness to experience, extraversion and academic performance. Whereas
there is insignificant relationship between conscientiousness and agreeableness with academic performance.
AIC-2018-FMM-1024: CRITICAL AND SYSTEMATIC REVIEW OF LITERATURE ON THE RELATIONSHIP BETWEEN BIG
FIVE MODEL AND ACADEMIC STRESS
Corresponding Author: MANSOOR NAZIR BHATTI
Co-Authors: ARBAR ULLAH; MUHAMMAD ALI
Abstract: This paper presents a systematic review of 500 research studies published on the relationship between big
five model and academic performance from the year 2000 to 2018. The results indicated that there is a need to critically
review the relationship as there are very less number of studies available on the said relationship. The result of the
current study developed three main clusters ie., personality characteristics, social interactions and outcomes. The
current study critically analyzed the data collected from these research articles and presented the relationship between
big five model and academic performance of the university students and also identifies the main factors that can affect
the relationship to better perform and reduce the level of academic stress.
AIC-2018-FMM-1037: THE IMPACT OF KNOWLEDGE, ATTITUDE, CONSUMPTION VALUES AND DESTINATION IMAGE ON
TOURISTS’ RESPONSIBLE ENVIRONMENTAL BEHAVIOUR INTENTION
Corresponding Author: SITI INTAN NURDIANA WONG ABDULLAH
Co-Authors: ZAITON SAMDIN; BERNARD LIM JIT HENG; PHUAH KIT TENG
Abstract: The tourism sector has developed over the years as one of the main contributors to the nation’s socio-
economy. However, tourism has also said to be the cause of the depletion of the natural environment especially the
marine ecosystem due to the irresponsible behavior of tourists. There is a growing interest in understanding the impact
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of tourism towards the sustainability of a particular ecotourism destination, thus this study aims to determine the drivers
of tourists’ intention to behave in an environmentally responsible manner specifically in a marine park. This study uses
the responsible environmental behavior model with the addition of consumption values theory in hope to provide a
more comprehensive explanation. An online survey was conducted among 101 tourists and analysed using partial least
squares technique. The results empirically revealed that attitude towards the environment, environmental knowledge
and destination image of the marine park significantly influenced the tourists’ intention to behave in an environmentally
responsible manner. Thus, in fostering a more responsible behavior among tourists, more emphasis can be placed on
enhancing their attitude and knowledge while capitalizing on the image of a marine park by highlighting its serene
natural beauty.
AIC-2018-FMM-1040: INFLUENCE OF SKILLS ENHANCING PRACTICES AND MOTIVATION ENHANCING PRACTICES ON

AFFECTIVE COMMITMENT DIRECTLY AND INDIRECTLY THROUGH JOB SATISFACTION.
Corresponding Author: KHADIJA MEHTAB
Co-Authors: HAIDER ALI SHAH
Bahria University
Abstract: Influence of skills enhancing practices and motivation enhancing affective commitment directly and
indirectly in twin cities of Pakistan.AbstractThe human capital is the source for any organization to gain competitive
edge. The war for talent and talent retention mainly depends on the affective commitment of employees’. In order to
retain employees’, they need to be satisfied so that they have a high commitment with the organization. Proper skills
enhancing practices and motivation enhancing practices build such an environment that leads to develop individuals and
enhance their job satisfaction and affective commitment in industry like service industry, particularly in telecom
industry where the first impression of an organization is portrayed by their non-managerial staff. Researchers and
practitioners have paid much of their attention to understand this phenomenon. This study intends to investigate the
impact of skills enhancing practices and motivation enhancing directly on affective commitment and indirectly through
job satisfaction. The purpose of the study intends to collect the data through adopted questionnaires which will be
distributed among the telecom industry registered with (PTA) located twin cities of Pakistan. Structural equation
modelling (SEM, AMOS) will be employed to investigate the hypotheses. Findings will be important for the telecom
top management to build and incorporate the skills enhancing practices and motivation enhancing along with the job
satisfaction to enhance affective commitment of employees’. Keywords: Skills enhancing, Motivation enhancing,
Affective commitment, SEM
AIC-2018-FMM-1046: A DEVELOPED FRAMEWORK OF MEDIATING ROLE OF INBOUND INNOVATION STRATEGY

BETWEEN BOS AND INNOVATION PERFORMANCE!
Corresponding Author: MUHAMMAD SHAFIQ
Co-Authors: ROSMAINI TASMIN, IMRAN QURESHI, MEHWISH RASHID, ALEEMA BASHIR, MUHAMMAD SHOUKAT
Abstract: Blue Ocean Strategy has an established relationship with a competitive advantage and innovation
performance. Many researchers have attempted to investigate BOS relationship with these constructs. Open innovation
strategies have been investigated between red ocean strategies and competitive advantage and organizational
performance. The current study presented a framework of the mediating role of Inbound innovation strategy between
BOS and Innovation performance. The study is performed in the manufacturing sector of Malaysia.
AIC-2018-FMM-1047: A PLS ANALYSIS ON THE RELATIONSHIP BETWEEN SERVANT LEADERSHIP AND ACADEMICIANS
OCB IN MTUN UNIVERSITIES
Corresponding Author: MEHWISH RASHID
Co-Authors: ROSMAINI TASMIN, MUHAMMAD IMRAN QURESHI, MUHAMMAD SHAFIQ, ADEELA BASHIR
Abstract: There have been many research endavours on the relationship between servant leadership and OCB. As
servant eadership is widely used in education sector. Malaysian Techincal University Network (MTUN) has its own
importance in the Malaysian higher education. This study employed Structure Equation Modeling, and investigated the
impact of five constructs of servant leadership on organizational citizenship behaviour. Partial least square is used to
analyze the relaionship. Results of this study show that servant leadership dimensions have significant positive
relationship with academicians OCB. This study contributes empirically and theoretically to the body of knowledge in
the fields of leadership and organizational behaviours.
AIC-2018-FMM-1054: MEDIATION OF EMOTIONAL EXHAUSTION IN WORK OVERLOAD AND EMPLOYEE PERFORMANCE

RELATIONSHIP: SURVEY OF FACULTY MEMBERS AT ABDUL WALI KHAN UNIVERSITY MARDAN, PAKISTAN
Co-Authors: MOHAMMAD ABDUL HASEEB, SHAH RAZA KHAN
Abstract: This study proposes and analyses a model to examine the effects of work-overload on job performance whit
mediation effects of emotional exhaustion. Previously mentioned connections using SPSS 19.0 were assessed through
Baron and Kenny mediation technique by gathering information from 54 full-time lecturers who were overloaded with
their work at Abdul Wali Khan University Mardan, Pakistan.Furthermore, Sobel’s test was applied to examine
significance of mediating effects.The results demonstrated that emotional exhaustion fully mediated the relationship
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between work-overload and job performance. Moreover, it got established that work-overload and emotional exhaustion
both deterioratesjob performance. Furthermore, it was also concluded that work overload leads to emotional exhaustion.
Researcher may conduct longitudinal studies to have a better understanding of the relationships among the variable of
interest over stretched time period.Further, such studies could be conducted with large sample sizes, that may have an
effect on results. Administration and authorities at universities need to recruit more lecturers to improve student-teacher
ratio and allow lecturers with extended time for their lecture preparation. Hence, would result in low emotional
exhaustion and enhanced performance. This study contributed to current body of knowledge by investigating the
effects of work-overload on job performance with mediation of emotional exhaustionby collecting information from 54
full-time over-loaded lecturers of Abdul Wali Khan University Mardan,Pakistan.
AIC-2018-FMM-1056: TOWARDS AN AGGREGATE CONCEPTUAL MODEL OF SILENCE AT WORKPLACE

Co-Authors: MUHAMMAD ABDUL HASEEB, SHAH RAZA KHAN
Abstract: Prevalence of silence at work place is common phenomenon.And affects not only organizational outcomes
but individual job outcomes and attitudes. Which shows it multiple level affects.Additionally, the antecedents of such
situations are embedded in both individual and organizations too.Till date greater number of studies have focused
pragmatic nature of silence, developing models only for this very form of silence. While Non pragmatic silence remains
unattended. Consequently,This paper applies ABC model and Multiple level analysis to get a better understanding of
silence at work place and develop a conceptual framework for the same, that includes both Pragmatic Silence and Non-
pragmatic silence. Additionally, antecedents and consequences have been bifurcated.
AIC-2018-FMM-1063: GARUDA INDONESIA NEW DIGITAL EXPERIENCE CONCEPT: AIRLINE’S CHALLENGE IN

COMMUNICATION MARKETING IN THE DIGITAL ERA
Corresponding Author: IRA PURWITASARI
Co-Authors: IRA PURWITASARI, ENGKUS KUSWARNO, UUD WAHYUDIN, NINIS AGUSTINI DAMAYANI
Abstract: The purpose of this study is to obtain an overview of Garuda Indonesia's e-marketing communication process
through the “Garuda Indonesia New Digital Experience” digital service program that was launched in 2015. This study
discusses specifically about strategies analyzed based on 7 stages of e-marketing strategy planning by Judy Strauss &
Raymond Frost. The research method used is descriptive qualitative. Data collection in this study is divided into two
categories of data, namely primary data and secondary data. Primary data is carried out through in-depth interviews
with 3 resource persons who are internal parties of Garuda Indonesia and directly related to the implementation of e-
marketing communication. Furthermore, data collection was also carried out through direct observation by observing
responses in the form of audience comments on social. The main results of this study indicate that Garuda Indonesia
implements e-marketing by focusing on the "Garuda Indonesia New Digital Experience" program where social media
channels have the highest contribution in increasing online ticket sales and high engagement with consumers compared
to other digital services.
AIC-2018-FMM-1065: THE EFFECT OF CONSUMER ENGAGEMENT TOWARD BRAND TRUST IN GREEN MARKETING
SCOPE
Corresponding Author: CHAIRUL SALEH
Co-Authors: TAUFIQ IMMAWAN, CHAIRUL SALEH, NADYA PUTRI UTAMIE OKTRIZMA
Abstract: Green marketing is a marketing concept that emphasizes the factors and impacts that will be given to the
environment. Green marketing can be divided into green marketing strategies and green marketing mix. There are 4
types of green marketing mix which are green product, price, place and promotion. This research will discuss green
promotion. The existence of social media and ease of internet use, companies can more easily communicate with
customers and promote their green activities. Therefore, this research will focus more on customer engagement which
aims to inform the customer about the environmental concern. The objective of this research is to design models of
costumer engagement and also to find out the relationships between variables. These variables are attention, interaction
and customer satisfaction as exogenous variables and brand trust as endogenous variables. The method used in this
research is survey using questionnaires and Structural Equation Model (SEM) tools and will be processed using AMOS
22 software. The results of this research are 2 of 3 variables that are significantly related to brand trust. The variables
are attention with a significance value of 0.004 and customer satisfaction with a significant value of 0.001.
AIC-2018-FMM-1066: AN ANALYSIS OF COMMUNICATION TOOLS TOWARD BRAND TRUST ON GREEN MARKETING

WITH STRUCTURAL EQUATION MODELING
Co-Authors: TAUFIQ IMMAWAN, CHAIRUL SALEH, MEILINDA AL IRADAH
Abstract: With an awareness of environmental problems are increase, consumers have a preference for
environmentally friendly products or services to reduce negative environmental effects. In order to respond to these
environmental demands, companies should develop new corporate strategies with these green alternatives, such as
green marketing. Green marketing divided into green marketing mix and strategy. To improve long-term relationship
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with customer is develop and maintain communication and cooperation with the public using green promotion which is
part of green marketing mix. The purpose of this research to determine whether brand trust are influenced by the type of
communication tools on green marketing. For this purpose, conceptual models have been proposed using survey
methods for data collection. Using a sample of consumers who have experience buying Starbucks products, this study
uses structural equation modeling (SEM) to verify the proposed hypothesis and processed by AMOS Software. There
are 5 variables which are advertising, sales promotion, public relation, direct marekting, and interactive marketing as a
exogenous variable and brand trust as endogenous variable, for each variables have indicator. The result of this research
show that advertising and public relation has a significant affect on brand trust.
AIC-2018-FMM-1067: THE EFFECT OF ECO-LABEL TOWARD BRAND TRUST IN MARKETING SCOPE

Co-Authors: CHAIRUL SALEH1, AGUS MANSUR2, AMALIA HASANAH3
Abstract: Marketing is an important thing that must be done by a company or an organization. Every company or
organization has their own marketing method to promote the product/services. As time goes by, comes the concept of
green marketing. Green marketing is a very good breakthrough. Green marketing is considered safe for the
environment. There is green promotion in green marketing, and ecolabeling is part of green promotion and green
communication. In this research the researcher will identifying the effect of ecolabel toward brand trust. The method
used in this study is a survey assisted by distributing questionnaires and analyzed by SEM AMOS algorithm. Tests
carried out include measurement model tests, structural test models, and model modifications. The results obtained
show that two of the four variables have an influence toward brand trust. The variables of ecolabel that influence brand
trust are environmental knowledge and belief in environmentally buying. While the awareness and ecolabel knowledge
variables have no influence toward brand trust.
AIC-2018-FMM-1069: THE EFFECT OF DETERMINANTS OF GREEN PURCHASE INTENTIONS

Co-Authors: CHAIRUL SALEH1, SUCI MIRANDA2, NADIA ASYROFI3
Abstract: Marketing is the key to a company to achieve success. Green marketing has recently become an interesting
issue. This increases the awareness of companies and consumers to save the earth in the future. Green marketing
divided into green marketing strategies and green marketing mix. There are 4 types of green marketing mix which are
product, price, place and promotion. There is a green promotion in green marketing, and determinants of green purchase
intentions is part of green promotion and green communication. Green purchase promotion is one way to minimize the
environmental impact of the product and achieve sustainability. The success of promotional programs carried out by the
company becomes one of the factors that cause customer purchase intention. The aim of this research is to design
models of determinants of green purchase intentions and to find the relationship among variables. These variables are
price, ecolabel, environmental attitude and environmental advertising as exogeneous variables and brand trust as
endogenous variable. The method used in this study is survey using questionnaires and Structural Equation Model
(SEM) tools and will be processed using AMOS 22 software. The results of this research are 2 of 4 variables that are
significantly related to brand trust. The variables are price with a significance value 0.001 and environmental
advertising with a significance value 0.024.
AIC-2018-FMM-1070: ANALYSING THE EFFECT OF INFORMATION CREDIBILITY TOWARD BRAND TRUST IN GREEN
MARKETING SCOPE
Co-Authors: TAUFIQ IMMAWAN1, CHAIRUL SALEH2, WINA SANTIKA3
Abstract: Marketing is the process of planning and executing the conception pricing, promotion, and distribution of
ideas, goods, and services to create exchanges that satisfy individual (customer) and organizational objectives. This
leads to a trend of green marketing, it divided into green marketing strategy and marketing mix. Marketing mix divided
into 4 which are product, price, place and promotion. Promotion is needed to communicate product or services to
customers, information credibility is needed to deliver information properly. The aims of the research are to identify
how relation among variables. Those variables are familiar brand, credible source, initial perception and website
interactivity as exogenous variable while brand trust as endogen variable. Another purpose is designing conceptual
model of conceptual model of information credibility toward brand trust in green marketing scope. The research was
conducted using SEM (Structural Equation Model) method, processed by AMOS 22 software. There are several steps of
the research those are measurement models, structural models, and modification model The results has been carried out
there are two variables that significantly influence purchasing decisions, namely familiar brand and website
interactivity.
AIC-2018-FMM-1071: THE ROLES OF BRAND ATTRIBUTES TOWARDS GREEN PURCHASE INTENTION
Co-Authors: TAUFIQ IMMAWAN1, CHAIRUL SALEH2, DESI NUR HANA KURNIA3
Abstract: This study was aimed to investigate the relationship between non-product related attributesof green
marketing on green purchase intention (Case study: Starbucks Coffee inYogyakarta). Green marketing has become a
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trend in every country. The trend of shiftingconsumer’s consumption patterns from consuming conventional products to
organicproducts has become an interesting phenomenon today. Green marketing has receivedincreasing attention since
the increased level of consumer awareness towards greenproducts. In this research, there are three independent variables
and one dependent variableinvolved. The independent variables come from non-product related attributes, which
aregreen price, green packaging, and user imagery, while the dependent variable greenpurchase intention. By spreading
online questionnaires, the data is collected from 188respondents aged above 18 years old in Yogyakarta who have
known or visited Starbucks.The analysis is performed through Structural Equation Model (SEM) method with
IBMAMOS 22 and SPSS software. The findings confirmed that green price and greenpackaging significantly influence
the green purchase intention. The result shows that greenprice has the highest influence towards green purchase
intention followed by greenpackaging.
AIC-2018-FMM-1072: EMPLOYEE LOYALTY TO COMPANIES IN INDONESIAN MILLENNIAL WORKERS

Corresponding Author: HELMI INDRAWAN
Co-Authors: ENDRO WASKITO, LIM SANNY
Binus University
Abstract: Employee loyalty can be interpreted as employees who are dedicated to their work and always provide the
best for the company for a long period of time. The aim of this study was to identify the relationship between
independent variable on employee loyalty in Indonesian millennial generation. This study also look at certain factors
from the employees’ perspective on employee loyalty and identify the direct and indirect effects of these factors on
employee loyalty. Based on previous studies and literature, factor from the employees’ perspective on employee loyalty
involved financial benefit, working environment, training, teamwork, job satisfaction, and work engagement. This study
based on quantitative research to test the research hypothesis and reveal the factors affecting the employee loyalty. A
sample of 268 employees selected with an age range of 21 to 35 years to represent the population of employees
throughout Indonesia who work in any field and sector. Through the calculation from the questionnaire survey, the
result of this study found that work engagement and financial benefit have a positive and significant effect with
employee loyalty. On the other hand, working environment, teamwork, training, and job satisfaction have a negative
and not significant effect with employee loyalty. Furthermore, a mediating effect confirmed that job satisfaction have
positive and significant effect on employee loyalty through work engagement.
AIC-2018-FMM-1075: WHY THEY KEEP SILENCE: A SYSTEMATIC LITERATURE REVIEW

Co-Authors: MOHAMMAD ABDUL HASEEB, DR. MUHAMMAD SIDDIQUE
Abstract: In today’s competitive age it’s essential for organization to sense errors in their frameworks and strategies,
and transform them as needed. Subsequently, they apportion extraordinary amount of their budgets for such assessments
yet these attempts regularly fail as the employees who are exposed to such lope holes directly, don’t uncover or express
any data with respect to these lacks. Therefore, organizational spending is squandered. This state of being
expressionless observant towards organizational issues is named as Organizational Silence . This study has assessed a
large portion of the literature to find out antecedents such circumstances.
AIC-2018-FMM-1083: SYSTEMATIC LITERATURE REVIEW ON SOCIAL MEDIA AND PUBLIC VALUE

Corresponding Author: ASMARA IRFAN
Co-Authors: AMRAN RASLI, ZURAIDAH SULAIMAN, ABDUL SAMI
Abstract: Social Media is accepted and recognized as the most effective medium in the field of marketing, higher
education, customer’s relationship management, electronic word of mouth and in public administration. Social media is
an important tool for economic development as its tools provide two-way communication and low cost marketing, to
gain information and communicate and build a relationship with its customers. On the other hand, public value is used
to check the impact of government activities to create values for its citizens. The main aim of the study is to
systematically examine the literature on social media and public value relationship. By reviewing the 37 articles, out of
which 23 articles published in Scopus Index Journal from the year 2011 to 2018 and 14 articles published in Web of
Science Index Journal from the year 2014 to 2018, this paper provides the data about these articles. The systematic
literature review shows that most work has been done in developed countries. In this review, the main objective of these
papers is also discussed.
AIC-2018-FMM-1091: EMPLOYEE PERFORMANCE: ORGANIZATIONAL CULTURE AND LEADERSHIP STYLE THROUGH

JOB SATISFACTION
Corresponding Author: SRI LANGGENG RATNASARI
Co-Authors: GANDHI SUTJAHJO, ADAM
Riau Kepulauan University
Abstract: Environments and technology changes rapidly, they are can increase to the complexity of the challenges
faced by the organization, so it brought the organization needs to the leader, who can lead and develop subordinates
efforts, with the power possessed to achieve organizational goals, to build organizations with high employee
performance. Achievement of performance at PT. Epson Batam are still looks not optimal. Leadership is a key element
in determining of the effectiveness and productivity of an organization’s level. They are still not running as expected,
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that are looking from coordination among fellow employees in the execution of the work is still going on the gap.Data
in this research were obtained from distributing questionnaires to 108 respondents. Object in this study were employees
of PT. Epson Batam, and hypothesis testing using path analysis.The results show that the structural model of the first,
direct organizational culture and leadership style have a significant effect on job satisfaction. In the second structural
model, direct organizational culture, leadership style and job satisfaction have a significant effect on performance and
indirectly through job satisfaction organizational culture and the leadership style significantly influence performance.
AIC-2018-FMM-1100: THE IMPACT OF INTRINSIC AND EXTRINSIC RELIGIOUS VALUES ON THE CONSUMER’S DECISION
TO CHOOSE A SHARIA PRODUCT, WITH ATTITUDE AS THE MEDIATING VARIABLE
Corresponding Author: YUNITA ANGGARINI
Co-Authors: BM. PURWANTO, MBA, PH.D
Program Doktor FEB Universitas Gadjah Mada (UGM)
Abstract: This research aims to examine the impact of religious values, both intrinsic and extrinsic, on the consumer’s
decision to choose halal/Sharia products, with the consumer’s attitude as the mediator. The samples in this research are
the customers of banks in the Special District of Yogyakarta (DIY), Central Java, and West Java. The sample size in
this research is 500 respondents. The research object is Sharia banking products. The results depict that the four
hypotheses proposed in this research are supported.
AIC-2018-FMM-1109: THE POSITIONING STRATEGY OF AMBON AS A MUSIC CITY: CASE STUDY – AMBON CITY
(MALUKU, INDONESIA) TOWARDS WORLD MUSIC CITY
Corresponding Author: SETYABUDHI R. SITUMORANG
Co-Authors: SETYABUDHI R. SITUMORANG
Institut Agama Kristen Negeri (IAKN) Ambon
Abstract: Ambon City has been awarded as a Music and Culinary City of Indonesia by The Bekraf RI (Republic of
Indonesia’s Creative Economy Agency). This article discusses how the preparations that have been carried out by the
city of Ambon towards the world music city and the various problems associated within it. A number of relevant
stakeholders in Ambon were interviewed and opened various evaluations and problem solving. Various programs that
have been carried out are in accordance with the standards requested by UNESCO, but the priority scale in the executed
steps requires more careful attention. Some things that still need more attention are related to information, regulation,
relations between stakeholders, organizing music festivals (live performances) and bureaucratic systems. This article
concludes that efforts related to the world music city still need a serious effort in positioning Ambon in the midst of
global competition.
AIC-2018-FMM-1111: IMPACT OF EMOTIONAL NEEDS ON INTENTION TO STAY AND THE MEDIATING ROLE OF POS. AN
EMPIRICAL STUDY GEN Y EMPLOYEES’ IN THE BANKING SECTOR IN MALAYSIA
Corresponding Author: ZABEDAH OTHMAN
Co-Authors: JUGINDAR SINGH KARTAR SINGH
Open University Malaysia
Abstract: Impact of emotional needs on intention to stay and the mediating role of POS. An empirical study Gen Y
employees’ in the banking sector in MalaysiaAbstractThe number of employees in this sector is increasing and it is
anticipated that over the next 10 years, the banking sector would require a workforce of about 200,000. At the moment
Gen Y employees makes up about 40% of the current workforce in Malaysia. This number is expected to increase to
75% within a relatively short span of time. The present study examined the influence of emotional needs of Gen Y
employees towards intention to stay and the mediating role of perceived organizational support. This was a quantitative
research that used a survey method. Data was collected from a sample of 470 Gen Y employees in the banking sector in
Malaysia. The findings revealed that emotional needs had a significant impact on intention to stay. In addition,
perceived organizational support was found to mediate the relationship between the two. The findings supported the
results from some earlier studies and bring out several new ideas such as the importance of emotional needs. The
findings have significantly contributed to the advancement of knowledge in the emotional needs and intention to stay of
Gen Y employees in the banking sector. As for practical implication, the significant and positive impact of emotional
needs and perceived organizational support suggests the importance of these factors in retention of Gen Y employees. It
is recommended that organizations implement policies to support emotional needs of Gen Y employees. The results of
this study will add to the current body of knowledge. The paper’s primary contribution is that it provides an
understanding that emotional needs and the mediating role of perceived organizational support have an impact on
improving the intention to stay
AIC-2018-FMM-1117: THE ROLE OF SOCIAL NETWORK ON ENTREPRENEURIAL OPPORTUNITY RECOGNITION: THE

CASE OF BUMIPUTERA ENTREPRENEURS
Corresponding Author: NORRIA ZAKARIA
Co-Authors: NORASHIDAH HASHIM, SHAHRINA OTHMAN, MOHAMAD ZAKI AHMAD
UUM
Abstract: The Role of Social Network on Entrepreneurial Opportunity Recognition: The case of Bumiputera
entrepreneursAbstractThe fundamental activity of entrepreneurship is new venture creation. Therefore, one of the
major components of any entrepreneurial venture is the recognition of the opportunity by the entrepreneur. Identifying
and selecting the right opportunities for new venture are among the most significant abilities of successful entrepreneur.
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Hence, explaining the discovery and development of opportunities per se is a key part of entrepreneurship research.
This paper builds on the existing theoretical background of opportunity recognition and aimed at examining the role of
entrepreneur’s prior social network that would help entrepreneurs recognizing opportunity. A total of 500
questionnaires were distributed. However, only 232 questionnaires were useable for further analysis. The data collected
through this survey was analysed by using the Statistical Package for Social Science (SPSS) version 21. This study
employed stratified random sampling method. Findings of this study revealed that social network does have positive
significant relationship towards entrepreneurial opportunity recognition. Thus, these results add some insights to policy
makers in building and developing social network linkages and activities particularly to Bumiputera entrepreneur.
Additionally, this study adds to the theoretical viewpoint on entrepreneurial opportunity recognition in emerging
economies like Malaysia.
AIC-2018-FMM-1143: THE EFFECT OF SERVICE MARKETING MIX ON STUDENT PARENTS' SATISFACTION AND
LOYALTY IN CHOOSING SEKOLAH DASAR ISLAM AL- AZHAR 32 PADANG WEST SUMATERA, INDONESIA
Corresponding Author: ZESHASINA ROSHA
Co-Authors: HELMAWATI, LINDA WATI, ETHIKA, HASDI AIMON
Abstract: This study aims to determine the effect of the marketing mix to the satisfaction and loyalty of parents in
choosing Sekolah Dasar Islam 32 Padang. This type of research is a case study. The sample of the study was the 201
parents of the students of Sekolah Dasar Islam Al-Azhar 32 Padang academic year 2017/2018 that taken by
proportionate cluster random sampling technique. Data analysis was done by using a partial test (t-test). Hypothesis
testing is done by using path analysis to know the direct and indirect influence. The results showed that: (1) marketing
mix significantly influence the loyalty of parents in choosing Sekolah Dasar Islam Al-Azhar 32 Padang, (2) marketing
mix significantly influence the satisfaction of parents in choosing Sekolah Dasar Islam Al-Azhar 32 Padang, (3) parents
satisfaction has a significant effect on the loyalty of parents in choosing Sekolah Dasar Islam Al-Azhar 32 Padang, and
(4) parental satisfaction acts as an intervening variable between marketing mix and parental allegiance in choosing
Sekolah Dasar Islam Al-Azhar 32 Padang. Thus, satisfaction perfectly mediates the influence of the marketing mix on
loyalty.
AIC-2018-FMM-1145: THE ROLE OF LEADERS’ EMOTIONAL SINCERITY TOWARDS FOLLOWERS’ TRUST: LEADERS’
INTEGRITY & QUALITY RELATIONSHIP
Corresponding Author: QASIM NISAR
Co-Authors: QASIM ALI NISAR, MUHAMMAD AZEEM, WASEEM UL HAMEED, SHAHID NADEEM, MUHAMMAD FARHAN
BASHEER, MUHAMMAD SAJJAD HUSSAIN
Abstract: This study focused on the belief that followers assess the emotional sincerity of their leaders and
consequently, it affects to followers’ perceived trust and their behaviors. It identified the key role of leaders’ emotional
sincerity towards followers’’ outcomes (leaders integrity, quality relationship and trust in leaders). This study proposed
a theoretical model on the basis of underpinning theory and empirical evidence. On the basis of literature support and
underpinning theories, it is proposed that followers’ perceived emotional sincerity may a significant predictor and
significantly influence to their leaders’ integrity and relationship quality. Moreover, leaders’ integrity and relationship
quality (between leaders and followers) may affect followers’ trust in their leaders. Future studies may empirically test
this model to gain insight understanding regarding the role of leaders’ emotional sincerity to shape the followers’
behaviors.
AIC-2018-FMM-1146: EXPLORING THE LINK BETWEEN SOCIAL EMBEDDEDNESS, ENTREPRENEURIAL LEADERSHIP,
SOCIAL ENTREPRENEURSHIP AND FIRM PERFORMANCE: A CASE OF SMES OWNED BY CHINESE ETHNIC COMMUNITY IN
MALAYSIA
Corresponding Author: WASEEM UL HAMEED
Co-Authors: MUHAMMAD FARHAN BASHEER, QASIM ALI NISAR, ASMA IMRAN, WASEEM UL HAMEED, FAIZAN BAIG, DR.
SHAHID NADEEM
Universiti Utara Malaysia,
Abstract: The prime objective of the current study is to investigate the impact of the social entrepreneurship on the firm
performance of Malaysian SMEs owned by Chinese ethnic community. In addition to that, we also have examined the
moderating role of social embeddedness in the relationship between the social entrepreneurship on the firm performance
of Malaysian SMEs Chinese ethnic community. Employing the survey-based methodology the current study used the
structural equation modeling to achieve the research objectives. The findings of the current study have shown a great
deal of agreement with the hypothesis results. The results of this study will provide insights into how social
entrepreneurial behavior and entrepreneurial leadership may affect organizational performance and how social
embeddedness affect this relationship.
AIC-2018-FMM-1152: ASSESSING OF OPERATIONAL CAPABILITIES IMPACT ON PROCESS MANAGEMENT IN HALAL
FOOD MANUFACTURING COMPANIES
Corresponding Author: MOHAMAD NORJAYADI TAMAM
Co-Authors: MOHAMAD NORJAYADI TAMAM
Univserity Technology Mara (UiTM)
Abstract: Interest in operational capabilities and its influence on competitive advantage and performance have
generated a large research stream within the operations management strategy literature particularly in automotive and
electronic industry. However there are limited study on operational capabilities in food industry particularly on Halal
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food industry. This paper aims to examine the operational capabilities relationship on process management in Halal
food manufacturing industry. Operational capabilities in this study is operationalize as a higher order construct which
consist of innovation, improvement, cooperation, customization, responsiveness and reconfiguration. This study
employed a quantitative approach by using self-administered questionnaire and utilize the structural equation modelling
technique to perform the statistical analysis of the data survey. The results showed that operational improvement,
cooperation, customization, responsiveness and reconfiguration have a positive relationship with process management.
The study contribute to the body of knowledge by providing empirical result on relationship between operational
capabilities and process management.
AIC-2018-FMM-1154: WHAT HINDERS THE WOMEN ENTREPRENEURIAL CULTURE? AN ANSWER FROM DISTRICT
FAISALABAD
Corresponding Author: AISHA IMTIAZ
Co-Authors: DR NAUSHEEN SYED
Government College Women University Faisalabad
Abstract: Micro-finance program extends small loans to very poor people for self-employment projects that generate
income, allowing them to care for themselves and for their families. Micro-finance enables an entrepreneur to build a
business or expand the existing business and create a better change in their lives. The micro-financing institutions
(MFIs) provide the opportunity for the people who are living under the poverty lines by investing the affordable
funds/capital and somehow by providing their management expertise. This study shows the effect of micro-financing on
small business and the implications for poverty reduction. The respondents were the clients of Akhuwat Foundation,
District Faisalabad. The objectives of the study are to assessment of income generation by micro-finance to problems
encountered by the women in acquiring and using micro finance, to assess the impact of loan borrowed from the
Akhuwat. Another objective of the study is to examine the entrepreneurial hinders that a women entrepreneur have to
face in Pakistan. The study has been conducted in Faisalabad. 130 study respondents have been chosen by systematic
random sampling from urban and rural areas of `Faisalabad district. The data is collected through structured
questionnaire and personal interviews and linear regression analysis has been used through SPSS 23 to find the
statistical significance of the hypothesis for possible acceptance or rejection. Study showed that the entrepreneurial
hinder like Finance, Sexual harassment, gender discrimination and education and working experience have an impact on
women entrepreneurship.
AIC-2018-FMM-1160: COMPETITIVE STRATEGY ON IMPROVING SMALL AND MEDIUM ENTERPRISES (SME)

PERFORMANCE OF CREATIVE INDUSTRY IN CENTRAL JAVA, INDONESIA
Corresponding Author: DARYONO DARYONO
Co-Authors: INDI DJASTUTI, SUSILO TOTO RAHARDJOA, MIRWAN SURYA PERDHANA, DARYONO
Universitas Jenderal Soedirman
Abstract: The main problem in this study is the weak performance of SMEs. This can be caused by business culture
factors (market orientation and entrepreneurial orientation) as well as competitive strategy factor in SMEs. The research
problem raised was how the effect of market orientation, entrepreneurial orientation, and competitive strategy on SME
performance. The purpose of this study was to analyse the effect of market orientation, entrepreneurial orientation, and
competitive strategy on SME performance. The research sample was 100 creative industry SMEs in Special Region of
Central Java Province with business field of handicrafts (various handicrafts of silver, natural fibres, earthenware,
leather, and wood) and fashion business field (various batik). Hypothesis testing used path analysis. The results show
that there is a positive and significant influence between market orientation and entrepreneurial orientation on
competitive strategy (differentiation, low cost, and focus strategies). Market orientation and entrepreneurial orientation
have a positive effect on SME performance. Competitive strategies (differentiation, low costs, and focus strategies)
have a positive effect on SME performance. Entrepreneurial orientation has a higher direct influence than market
orientation.
AIC-2018-FMM-1163: INSPIRATIONAL FACTORS OF ELECTRONIC WORD OF MOUTH: A CASE OF SOCIAL

NETWORKING SITES
Corresponding Author: ISHTIAQ MALIK
Co-Authors: DR. RUBINA JABEEN, FOUNDATION UNIVERSITY, RAWALPINDI CAMPUS, ASSISTANT PROFESSOR DEPARTMENT
OF BUSINESS ADMINISTRATION (AUTHOR B): MUHAMMAD ALI RAZA, COMSATS UNIVERSITY ISLAMABAD, LECTURER,
DEPARTMENT OF MANAGEMENT SCIENCES (AUTHOR C)
Foundation University
Abstract: AbstractResearch was conducted to evaluate the impact of perceived ease of use of eWOM, knowledge
sharing motivation and perceived usefulness of eWOM on intention to use eWOM for making online purchases.
Attitude towards eWOM was tested as a mediator. Data were collected from 272 respondents. Results were discussed
and conclusion was drawn. SPSS was used for the purpose of data analysis. Preacher and Hayes macros were used for
the purpose of testing mediation. Results showed that all three I.V’s had significant positive correlation with D.V.
Moreover attitude towards eWOM was also found to be a significant mediator between perceived ease of use of
eWOM, knowledge sharing motivation and perceived usefulness of eWOM, and intention to use eWOM for making
online purchases.
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AIC-2018-FMM-1164: THE STRATEGY OF INCREASING ORGANIZATION’S PERFORMANCE THROUGH THE INNOVATION
OF PRO-SOCIAL CULTURAL TRANSFORMATION
Co-Authors: DARYONOA, SITI ZULAIKHA WULANDARIA
Abstract: The purpose of this research is to develop a theoretical approach to track and analyze the development of
Pro-social Cultural Transformation Innovation to improve organization’s performance. This research is expected to
provide an explanation to cope with the research gap related to the existence of entrepreneurs in the batik industry that
is willing to improve the performance of the organization success in a competitive business environment, especially in
the implementation of innovation strategy. The sample of this study was 200 leaders/managers/owners of Small and
Medium Enterprises. Variable of pro-social cultural transformation innovation was measured through creative product
development and technique based on cost efficiency, and their responsibility to employees and society to achieve
organization’s performance improvement. The results showed that consumer and supplier orientation, and employee
creativity have a positive effect on innovation of pro-social cultural transformation.
AIC-2018-FMM-1173: AN EMPIRICAL ANALYSIS OF MODERATING EFFECT OF BIG-5 PERSONALITY FACTORS ON

RELATIONSHIPS BETWEEN MOTIVATION AND STUDENT ACADEMIC SATISFACTION
Corresponding Author: MUHAMMAD MUSA KALEEM
Co-Authors: DR. ARSHAD ZAHEER, DR. M. AZEEM
Federal URDU University of Arts Science & Technology, Islamabad, Pakistan
Abstract: Students as key players of an education institution play a vital role in its success. Students remain loyal and
perform well if they are kept satisfied in their studies. This study examined the predicting effect of motivational factors
on student satisfaction and examined the moderating impact of personality traits on the causal relationships. Three
categories of motivations known as intrinsic, extrinsic and amotivation are studied as prognosticators of student
academic satisfaction whereas Big five personality traits are used as personality factors. The study has been tested on
320 graduate level university students in Islamabad, Pakistan. Results have found the predicting strength of motivation
on academic satisfaction and moderating effect of Big-5 personality traits was also found between extrinsic motivation
and student academic satisfaction. The empirical findings add to existing research the role of motivation and personality
traits on student academic satisfaction.
AIC-2018-FMM-1175: EXAMINING THE RELATIONSHIP BETWEEN PSYCHOLOGICAL CONTRACT AND SERVICE QUALITY
TO CREATE PUBLIC VALUE: AN EMPIRICAL OBSERVATION FROM THE POLICE DEPARTMENT OF PAKISTAN
Corresponding Author: ABDUL SAMI
Co-Authors: ASMARA IRFAN, MUHAMMAD IMRAN QURESHI, MANSOOR NAZIR BHATTI, MUHAMMAD YASIR, SOBIA IRUM
UTM
Abstract: Public value is an important topic in the field of public administration. Top executives and policymakers are
keen to find ways to create public value. Researchers established that the basic principle of public value is to guide the
operations of the public organization to achieve its fundamental goal of creating value for citizens through the delivery
of quality public services. Delivery of quality services depends on different factors like leadership, organizational
culture, training and development, and many others but psychological contract plays an important role for motivating
employees to provide quality service to the public. This study empirically establishes the relationship between
psychological contract, service quality and public value. Data was collected from 347 employees of the police
department from Pakistan. Partial Least Squares (PLS) Structural Equation Modeling was used to analyze the collected
data, assess the model and test hypotheses. The findings show that the fulfillment of psychological contract enhance the
motivation level of employees and they deliver quality services to the public and ultimately create public value. The
results of this study will help the policymakers to make their policies accordingly that motivate employees by fulfilling
their psychological contract and ultimately they create public value.
AIC-2018-FMM-1188: MISSING LINK BETWEEN LMX DIFFERENTIATION AND ENVY: DOES INDIVIDUAL LEVEL CULTURE
PLAY ANY ROLE?
Corresponding Author: MUHAMMAD NAWAZ KHAN
Co-Authors:
Riphah International University
Abstract: Purpose: The purpose of the study was to check the mediating role of social comparison between LMXD
and envy, the moderating role of individual-level collectivism was also proposed.Method: Time-lagged data (n=219)
was collected from employees working in the service sector of Pakistan in three episodes. Data were analyzed through
SMART PLS software while mediating role was checked through Variance Accounted For (VAF).Findings: The
result shows that social comparison partially mediates the relationship between Leader-Member Exchange
Differentiation and envy; however, the moderating role of individual-level collectivism has not been
supported.Implications: On the basis of Importance-Performance Map, organizational managers were suggested to
pay more focus on Leader-Member Exchange Differentiation as it has been found more important predictor of envy and
they must work out some strategies for better off.Limitations and Directions: Study limitations and future directions
were also discussed.
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AIC-2018-FMM-1191: TECHNOLOGY ACCEPTANCE MODEL (TAM) AND DYNAMICS OF ONLINE PURCHASE
ADAPTABILITY
Corresponding Author: MUHAMMAD HASSAN
Co-Authors: DR. SITI FALINDAH PADLEE
Abstract: This study evaluates online purchase decision based on TAM model among university students in lesser
developed areas of northern region of Pakistan. The advancement in technological spread has encapsulated the entire
world but still adaptation of certain technological aspects is slow in certain parts of the world as compared to others.
This gap in research literature that how despite the widespread use of mobile technology, online purchase is still having
a hard time to catch up and the relevant businesses are struggling to make their mark in the e-business market.A
framework is developed to establish how online purchase decisions are formulated through the use of mobile
technology and internet surfing and a qualitative study is conducted based on semi structured interviews to determine
the trend of online shopping on two well-known websites among students of three universities in KPK province of
Pakistan. The study is an effort to determines the slow reasons of online purchase trend adoption among young educated
population belonging to lesser developed areas of Pakistan.
AIC-2018-FMM-1194: TOURIST SATISFACTION AS A MEDIATOR BETWEEN SERVICE QUALITY AND REVISIT INTENTION:
A STUDY AT OBUDU MOUNTAIN RESORT, NIGERIA
Corresponding Author: AMINA USMAN SALEH
Co-Authors: USMAN A SALEH, A I CHIKAJI AND I U SALEH
UNIVERSITY TUN HUSSEIN ONN MALAYSIA
Abstract: Tourism in recent years is one area that nations are investing heavily and looking up to as reliable source of
revenue generation. Even though the main customers are the tourists, thus it must be noted that most studies have been
assessing service quality from the industry’s perspectives, instead of the tourists’ perspectives. In addition, previous
studies have focused only on the approach to assess the relationship between service quality and satisfaction, and
therefore undermine the revisit intention. Thus, in assessing service quality within the context of tourism industry, most
previous studies have failed to investigate beyond the satisfaction paradigm. Therefore, the main aim of this study was
to investigate the mediating effect of tourist satisfaction on the relationship between service quality and re-visit
intention, the relationship between service quality and tourist satisfaction, and the relationship between tourist
satisfaction and revisit intention and the relationship between service quality and revisit intention. A quantitative
methodology using adapted set of questions was employed to survey 210 tourists from Obudu Mountain Resort (OMR)
in Nigeria. Descriptive and inferential statistics were used for data analysis. The mediating effect of tourist satisfaction
in the relationship between service quality and revisit intention has also been tested. Findings confirmed that there was a
significant positive relationship between service quality and tourist satisfaction, as well as a significant relationship
between tourist satisfaction and revisit intention, service quality is also found to be significantly related to revisit
intention. In addition, tourist satisfaction had a mediating effect in the relationship between service quality and revisit
intention. This study therefore suggested that the theory and practice in service quality should extend the body of
knowledge beyond the satisfaction paradigm. Future studies are recommended to extend the study to all tourism sites.
INTENTIONS IN WORKPLACE: MEDIATING EFFECT OF AFFECTIVE COMMITMENT IN BANKING INDUSTRY OF PAKISTAN.
Corresponding Author: MUHAMMAD IQBAL KHAN
Co-Authors: DR.SYED HAIDER ALI SHAH
Bahria University
Abstract: The role of Supervisor Support on Work Family Conflict and Employee Turnover Intentions in workplace:
Mediating effect of Affective Commitment in banking industry of Pakistan. AbstractOrganizations in today’s dynamics
world compete with competitors through their employees who are considered as human capital. Human capital is such a
capital which is not completely replaceable. Additionally, now days’ the prime emphasis is on the employees retention.
Engaging the talent in the organization is the prime concern for an organization. Employees’ remain with the
organization if they are satisfied. The aim of this paper is to investigate the role of supervisor support on work family
conflict and turnover intentions directly and indirectly through affective commitment. This study proposes the closed
ended questionnaires to collect the data from banking industry of twin cities (Islamabad and Rawalpindi) of Pakistan.
To examine the hypotheses the SEM (AMOS) will be employed. Findings of the study will reveal an interesting results
in the banking industry with mediating role of affective commitment which is less investigated particularly in context of
employees’ retention. This study will fill the gap by investigating the neglected banking industry in terms of supervisor
support on work family conflict in combination with affective commitment and turnover intentions in one theoretical
framework. Findings will be important for top management of banking industry to retain their employees while placing
the supervisor support practices which leads to better job satisfaction and which further results in employees’ retentions.
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AIC-2018-GDHEC-32: BOOSTING THE BRAINPOWER: WILL MEMORIZATION HELP?
Corresponding Author: ROSYATI ABDUL RASHID
Co-Authors: ROSNA AWANG HASHIM, MUHAMAD KHAIRUL ZAKARIA, AND SHARIFAH MUZDALIFAH SYED AHMAD
Universiti Malaysia Terengganu (UMT)
Abstract: Boosting the Brainpower: Will Memorization Help?AbstractThis study was carried out to determine whether
learners’ memorization ability is related to their academic achievement. The respondents were 167 junior high school
students from five religious schools which integrated a Quran memorization programme with the national school
curriculum. The students’ performance in nine subjects in the Malaysian national examination named Penilaian
Menengah Rendah (PMR), which was administered at the end of their third year at high school, was taken as a measure
of their academic achievement. Data on students’ memorization ability and grades for the nine PMR subjects were
obtained from the respective schools. Statistical analysis performed on the collected data revealed that memorization
was positively and significantly correlated with all PMR subjects. Significant differences in the mean scores for eight
subjects were observed across six different memorization ability groups. The computed effect sizes for the eight
subjects were large indicating that the differences observed are of practical importance. Discussion on how these
findings support the results of brain and neuroscience research which indicated the potential positive influence of
cognitive activity, such memory training, on individuals’ ability to learn is included in the paper.Keywords: academic
achievement, cognitive activity, effect size, memorization, neuroscience
AIC-2018-GDHEC-37: ADULT ATTACHMENT AND EMOTIONAL INTELLIGENCE
Corresponding Author: FATAHYAH YAHYA
Co-Authors: AZLAN ANDIKA, NUR FATIHAH MAT YUSOFF, NOR MAZLINA GHAZALI, AINA RAZLIN MOHAMMAD ROOSE
Abstract: This study aims to identify the relationship between adult attachment and emotional intelligence among
trainee counsellors in Universiti Malaysia Sarawak. This research is the study of correlational design. The sample
consisted of 50 respondents consist of trainee counsellors from third year of Counselling. The study involves two main
variables of Adult Attachment and Emotional Intelligence. In this study, the questionnaire used is Experience in Close
Relationship (ECR) developed by Brennan and Shaver, (1998) and Emotional Intelligence Self-Assessment developed
by Paul Mohapel. Statistical Package for the Social Sciences (SPSS) analysis showed a significant relationship between
Attachment Avoidant and Emotional Awareness with Pearson correlation value of -0.538 indicates strong negative
correlations. This finding showed that people with attachment avoidant would have low emotional awareness made
them not aware of other people feeling and emotional condition, as they tend to avoid from facing any issue. This
research would benefit the field of counselling in the future.
AIC-2018-GDHEC-38: ADULT ATTACHMENT AND PERSONALITY
Co-Authors: FATAHYAH YAHYA, NURUL AFIQAH BINTI ZEKERIA, NUR FATIHAH MAT YUSOFF, NOR MAZLINA GHAZALI,
AINA RAZLIN MOHAMMAD ROOSE
Abstract: Children develop different types of emotional bonds to those who care for them. This fact is pertinent here
because attachment styles take the form of disparate, relatively stable patterns of emotionality that influence love
relationship, reaction to stress or loss and other emotional dilemmas in life. Different attachment style creates different
personality for a developing child. That is why recognizing our attachment pattern can help us understand our strengths
and vulnerabilities of our personality. This study aims to identify the relationship between adult attachment and
personality among trainee counsellors in Universiti Malaysia Sarawak. This research adopted a correlational research
design. The sample consisted of 54 respondents of trainee counsellors from first year of Counselling. The study
involves two main variables of Adult Attachment and Big Five Personality. In this study, the questionnaires used were
Experience in Close Relationship (ECR) and Big Five Personality. Statistical Package for the Social Sciences (SPSS)
analysis showed a significant negative relationship between Attachment Avoidant and Big Five Personality factor:
Agreeableness. This finding showed that people with attachment avoidant would have low factor of agreeableness
which made them may put their own interests above those of others. They tend to be distant, unfriendly, and
uncooperative.
AIC-2018-GDHEC-39: ADULT ATTACHMENT AND PARENTING STYLES
Co-Authors: NURUL AKILAH BINTI ABD HALIM, NUR FATIHAH MAT YUSOFF, NOR MAZLINA GHAZALI, AINA RAZLIN
MOHAMMAD ROOSE
Abstract: This study aims to identify the relationship between adult attachment and parenting styles among staff from
the Football Association in the West of Malaysia towards their offspring. This research adopted a correlational research
design. The sample consisted of 43 respondents consist of staff specifically falls in the category of caregivers. Two
instruments were used in this study; Experience in Close Relationship (ECR) and Parenting Style Questionnaire.
Pearson’s correlation was applied to analyse the collected data. Result shows that there is a significant correlation
between attachment avoidance and authoritative parenting styles (p = 0.000, r = -.760). Attachment avoidant and
permissive parenting style has a significant correlation (p = 0.000, r = .657) and there is a significant correlation
between attachment anxiety and authoritarian parenting style (p = 0.000, r = .538). This study could develop an
awareness to the parents and carers not only on the importance of parenting styles, but also on how it was influenced by
attachment styles that the child has been developed in their early childhood.
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AIC-2018-GDHEC-47: GENDER EQUALITY IN ACCESS TO HIGHER EDUCATION: AN EMPIRICAL INVESTIGATION INTO
THE FEMALE PARTICIPATION IN NORTHERN NIGERIA
Corresponding Author: MUFTAHU JIBIRIN SALIHU
Co-Authors: HAZRI JAMIL
Institut Penyelidikan Pendidikan Tinggi Negara (IPPTN), Universiti Sains Malaysia.
Abstract: This paper examined the issue of gender equality in access to higher education specifically focusing on
female enrolment in university education in Nigeria, with a specific attention to northern region where one university
was singled out as a case. While the constitution of the federal republic of Nigeria clearly stipulate equal educational
opportunities in respect of gender, currently, there is unequal enrolment between males and females in access to the
selected case university in the north and its catchment areas compared to other parts of the country. To gain an insight
on this matter of contention, this case study employed a semi-structured in-depth interview to seek the views of the
policymakers and policy implementers regarding the issues surrounding this impediment challenge. Furthermore, the
paper employed document analyses to review policy documents and statistics of applicants wishing to secure admission
into Nigerian universities. The findings of the study showed that there many problems attributed to this phenomenon
which include among others, social upbringing, cultural orientation and socio-economic status. In response, the study
strongly recommends strategies to encourage female participation including compulsory female education in Nigeria at
the basic level to improve their access to university education.
AIC-2018-GDHEC-64: SUCCESSION PLANNING STRATEGIC FOR NON-ACADEMIC STAFF AT MALAYSIAN PUBLIC

UNIVERSITIES
Corresponding Author: ABD RAHMAN AHMAD
Co-Authors: KHALIL ABAKAR MOUSSA KAYA, NG KIM SOON, KHAIRUNESA ISA, SITI SARAH OMAR
Universiti Tun Hussein Onn Malaysia
Abstract: Today’s successful organizations realize on the important of strong key position to maintain and sustain
long-term productivity. In a time when the competition for top talent increases, many organizations have developed
strategic succession planning process to ensure their organizations will be well positioned to compete in the long-term.
Besides, Higher education will face similar challenges as those who have led for years leave their institutions. This
quantitative research aimed to identify the nature and characteristics of succession planning, to determine the
relationship between the degree of clarity of the concept of succession planning and the implementation of succession
planning and to identify the relationship between managerial support towards succession planning and the
implementation of succession planning among non-academic staff at one of public university in Malaysia. Quantitative
research method is practiced in this research. The questionnaire, 5 point Likert scale has been used to collect the data.
Hence, the research sample is composed of 55 non-academic staff from Grade N41 to N54. Nevertheless, 46 of the
completed questionnaires were received, producing a 92 per cent response rate for this study. The finding revealed that
managerial support towards succession planning had overall highest mean values from the respondents, while the
degree of the clarity of the concept and implementation of succession planning had moderate mean values from the
respondents. There is a significant positive relationship between the degree of clarity of the concept and implementation
succession planning. Likewise, there is a significant positive relationship between managerial support and
implementation of succession planning. Moreover, implications of the findings, suggestions for future studies and
recommendations for proactive implementation and action to be taken were also presented. Keywords: Succession
planning, Non-academic staff, public university
AIC-2018-GDHEC-90: ASSESSMENT OF SUPERVISION PROBLEMS FACED BY POST GRADUATE GIRLS STUDENTS

DURING RESEARCH: A COMPARATIVE ANALYSIS OF THE JAMSHORO UNIVERSITIES.
Corresponding Author: SHEEBA CHANNAR
Co-Authors: HOSH MUHAMMAD KHASKHELI
Mehran university of engineering and technology,Jamshoro,Pakistan
Abstract: It is pivotal to highlight that jamshoro is fundamentally an educational city that is located nearby
Hyderaba,Sindh. Jamshohro district is renowned for three universities. Where students come to study from all over
Pakistan especially rural areas of Sindh province and are receiving the education. There are many problems challenged
by the students at various educational stages such as lack support of administration towards female students, data
collection problems in research field and male dominate society problems but this study merely focus on supervision
problems faced by post graduate girls students of Jamshoro education city. The aim of this study is to assess the
supervision problems that are confronted by post graduate girls students. The data was compiled from three universities
of namely niversity of Sindh, Mehran University of Engineering and Technology, Jamshoro and Liaquat University of
Medical & Health Sciences, targeted population of post graduate girls students only. The sample size of study is 300
girls students from the Jamshoro universities . The data of this paper was analyzed through quantitative method ,survey
questionnaire using cluster bar charts and pie charts analysis in SPSS and MS. Excel. The result of this study identified
that six (6) factors. After identification of problems a comparative analysis is performed and the most occurring
problem are in the Jamshoro universities.
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AIC-2018-GDHEC-96: ISLAMOPHOBIA:LITERATURE REVIEW OF ITS DEFINITIONS AND EARLY TWENTY FIRST
CENTURY APPROXIMATIONS
Corresponding Author: HUMAIRA RIAZ
Co-Authors:
Shaeed Benazir Bhutto Women University Peshawar Pakistan
Abstract: Review of the previous studies finds a high magnitude in the contemporary research scenario. It proves a
significant tool to inform scholars how to create a decipherable synthesis of the best resources available in literature to
engender guidelines for starting point. Qualitative in nature, this paper critically evaluates the selected documented
literature on Islamophobia. It explores the development of Islamophobia over a period of time and discusses its
definitions to argue that bias and prejudice based on irrational fear of Islam and Muslims are helpful in understanding
the spread of Islamophobia in Western and American societies. It also investigates how contemporary global situation
develops a new stance on intersection of racism and religion. The paper concludes that complexities of the existence of
Islamophobia in Western and American society make it difficult to explore its presence. A closer and clearer
identification possibly will lead to effective ways of reducing Islamophobia.
AIC-2018-GDHEC-104: THE ROLE OF LEADERSHIP IN PROFESSIONAL ASSISTANCE OF SECONDARY SCHOOL

TEACHERS
Corresponding Author: FAKHRA AZIZ
Co-Authors:
Lahore college for women univwersity
Abstract: The current descriptive study aimed at exploring the role of leadership in professional assistance of
secondary school teachers. Data was collected from the public and private secondary school teachers. Random sampling
method was applied to collect data. The sample was categorized as newly inducted teachers and experienced teachers &
public and private secondary school teachers. Teachers Professional Assistance Survey (TPAS) was developed to
collect data. As to data analysis Chi-square test for independence was applied to test the association between different
variables. Results indicated that school heads play a significant role in teachers’ professional assistance but limited to
instructional areas. Active and effective leadership practices of professional assistance in view of professional and
emotional areas of teachers are also required for quality performance.
AIC-2018-GDHEC-124: SCELE PROGRAM PENDIDIKAN VOKASI UNIVERSITAS INDONESIA APPLICATION ACCEPTANCE

LEVEL: ANALYSIS USING MODIFIED UTAUT MODEL
Corresponding Author: THESA ADI PURWANTO
Co-Authors: THESA ADI PURWANTO
Abstract: The purpose of this study is to explain the various factors that affect the user acceptance of the use of e-
Learning on Vocational Program Universitas Indonesia. This research analyzes the student acceptance model of e-
Learning using Modified UTAUT (Unified Theory of Acceptance and Use of Technology) model. The study conducted
is quantitative research by taking data based on a survey in the form of questionnaire filling. The analysis technique
used is by using Structural Equation Model - SEM. The conclusion of the research results are as follows: (1) Based on
the test of the main latent variable, it can be seen that in the UTAUT model in general, the relationship between latent
variables has significant influence for all variables relation, except Performance Expectancy (PE) variable on
Behavioral Intention (BI); (2) Facilitating Condition (FC) relationship on Actual Usage (AU) is significant, which
means that when Facilitating Condition (FC) rises, Actual Usage (AU) will increase; (3) PE (Performance Expectancy)
variable has no correlation to BI variable (Behavioral Intention).
AIC-2018-GDHEC-129: RESULTS OF POLITICS ON ACADEMIA IN UNIVERSITIES OF PAKISTAN

Corresponding Author: NAVEED SULTANA
Co-Authors:
Allama Iqbal Open University Islamabad
Abstract: Politics in education is controversial issue in Pakistan. More than half the period of history of Pakistan has
been under military rulers who discouraged politics in education. Activities of teachers unions and students unions were
kept banned. Democracy could not pick up roots due to the lack of proper education. Democracy without education is
hypocrisy without limitations and education without democracy cannot become effective instrument for social change.
Functions of education and democracy both are to motivate, to improve and to develop society. Ultimately developed
society develops education and democracy. Teacher is the key person who acts as an instrument for social, political and
economic change in the society. In every country the major literate force consists of teachers and students. Their role in
politics may be investigated properly. Accordingly these objectives of the study were focused: i) to ascertain the
percentage (%) of teachers interested in politics. ii) To determine the level of involvement of teachers in politics. iii) To
examine the extent of loss of academic standard due to politics of teachers. iv) To investigate the extent of benefits of
politics in education to the society. iiv) To find out proper solution of the problem. All the teachers working in federal
universities were taken as the population of the study. Using random sampling technique 200 teachers (100male &100
female teachers) from five federal universities were included in the sample .Data collected through questionnaire was
analyzed by using Mean Score. The results emerged after analysis that majority of male teachers supported that next
generation should be made aware of the ground realities of the political situation prevailing in a country and they opined
that politically well aware students play positive role in the improvement of the society. Majority of female teachers
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showed indifferent attitude towards politics in education pleaded for academic excellence. It was recommended that
soft, realistic and beneficial political activities may be encouraged in the institutions by the teachers.
AIC-2018-GDHEC-130: FACTORS OF LOW INTAKE OF MALE STUDENTS IN UNIVERSITIES OF PAKISTAN

Corresponding Author: NAVEED SULTANA
Co-Authors:
Allama Iqbal Open University Islamabad
Abstract: National data of Pakistan in education shows that enrolment of male students is decreasing particularly at
higher level of education in public and private sector institutions. For exploring the causes of this phenomenon this
survey study was conducted. Objectives of the study were: (i) to compare the participation rate of male and female
students in public sector universities of Pakistan. (ii) To find out the factors affecting the enrollment of male students at
university level. (iii) To examine the opinion of faculty members about low enrolment of male students at higher level
of education. (iv) To examine the impact of this decreasing enrolment on national development. (v) To give suggestions
for increasing the enrolment of male students at higher level. Though higher education includes Bachelor level to Ph.d
level but during this study only Master level of education at university level was delimited. This study was descriptive
analysis of causes of low trend among male students towards higher education. For this purpose ten most populous
universities of Pakistan were selected as sample of study. Further from these universities education department was
delimited to get the relevant information about the objectives of study. Sample of the study comprised on 100 students
(ten from each university) and 50 faculty members (five from each university). For data collection three point Likert
scale questionnaire was used. Data was analyzed through percentage. On the basis of data analysis it was found that
mainly unemployment, low salary packages and financial responsibilities of families factors caused to decrease the
trend among male students to get higher education. Further low academic merit of male students, careless attitudes
towards their studies, bad company, absence of male role models in institutions as majority are females, rote memorized
system of education etc were also affecting the inclination of male students in higher education. Hence for increasing
the trend of enrolment of male students more job opportunities, attractive salary packages, motivation campaign
through media, provision of financial assistance for needy and intelligent students and increasing the male teachers in
institutions were recommended.
AIC-2018-GDHEC-137: THE CONCEPT OF A STATE IN FRAME OF ISLAM; THE THOUGHTS OF MUHAMMAD SYAHUR
AND MUHAMMAD ASAD
Corresponding Author: ARSYAD SOBBY KESUMA
Co-Authors: ARSYAD SOBBY KESUMA
UIN Raden Inten Lampung
Abstract: There are three schools in the Muslim community up to now; related to the relationship between Islam and
state administration. First, (traditional organic Islamic politics) holds that Islam is both religion and state (din wa
daulah). Secondly, the flow of secular Islamic political thought, according to this flow that Islam is a religion that is no
different from other religions which only regulates human relations with His God, and does not teach the rules of life
about society and state because Islam is a pure religion and not a state . Third, moderate Islamic political thought, this
sect rejects the extreme claim that Islam is a complete religion that regulates all matters including politics but also
rejects the second extreme claim that Islam has nothing to do with politics. This study aims to give a general description
of the concept of the state in Islam according to the thoughts of Muhammad Syahrr and Muhammad Asad. It is expected
that the results of the study can be a reference for the development of political economy, especially in Indonesia
AIC-2018-GDHEC-156: ENTREPRENEURSHIP CURRICULUM PRACTICES IN MALAYSIAN UNIVERSITIES: SUCCESSES

AND FAILURES
Corresponding Author: ABUBAKAR SANI
Co-Authors: ABUBAKAR SANI & ASSOCIATE PROFESSOR DR. HAZRI BIN JAMIL
Universiti Sains Malaysia, USM
Abstract: A well designed curriculum, which stresses instilling knowledge, skills and training students to realize their
potentials; and its appropriate implementation, are promising approaches, certainly to bring about human development.
In line with this, entrepreneurship was introduced into Malaysian Universities as a core course, aiming to equip the
graduates with the required skills and creativity as the basic requirements for human development and economic
sustainability in the nation; as well as an intrinsic and integral measure to resolve the bedevilling issue of
unemployment in the country. Thus, the main objective of this paper is to review the practice of entrepreneurship course
in Malaysian universities and find out the extent to which the course has helped in promoting skills acquisition and the
rate at which it reduces unemployment among the University graduates in the country. Hence, the paper uses conceptual
analysis to achieve the objective. The findings reveal that for more than a decade there has been an increase in the rate
of unemployment among the University graduates in Malaysia. Again, several employers in Malaysia, over the years,
commented negatively about the employed graduates in their industry. They complained that the graduates lack desired
skills and creativity to sustain the industrious development. Therefore, this paper recommends for a robust evaluation of
the entrepreneurship course implementation at the Universities level in Malaysia. In addition, the policymakers should
propose other programs that would help in solving the current issues.
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AIC-2018-GDHEC-179: PSYCHOSOCIAL SAFETY CLIMATE AND BURNOUT AMONG ACADEMICIANS: THE MEDIATING
ROLE OF WORK ENGAGEMENT
Corresponding Author: TEOH KOK BAN
Co-Authors: KOK BAN TEOH
Abstract: The days when the academic community was perceived as a low-stress working environment are over. As
Malaysian universities are moving towards becoming world-class research universities, academicians are now facing
higher stress, making them more vulnerable to burnout. Academicians usually will experience burnout in two
symptoms, namely emotional exhaustion due to high job demands and disengagement due to circumscribed job
resources. Hence, Psychosocial Safety Climate (PSC) is useful in this context as it is a precursor to working conditions
including job demands and job resources and in turn burnout, work engagement and performance through mediation
pathway. This paper proposes a better job design by PSC through different types of job demands which could enhance
the work engagement of academicians while minimizing their level of burnout. Therefore, work engagement is
proposed in this study as a potential mediator for the relationship between challenge demands and hindrance demands to
burnout among academicians. Directly and indirectly, in-depth PSC context (high commitment from management,
priority, communication and participation for academicians’ psychosocial health and safety) should result in improved
performance. Although it is very well acknowledged for the impact of job stress on employee well-being and
performance, the measurement of PSC could offer a useful tool to help in the change of management practices of
research universities and in turn academicians’ health and effectiveness.
AIC-2018-GDHEC-192: DEVELOPING CULTURAL TOURISM BASED ON INDIGENOUS TRADITION IN MENTAWAI:

CULTURAL CONTACT AS MEDIATOR BETWEEN VISITOR ENGAGEMENT AND INTENTION TO REVISIT
Corresponding Author: ELFIONDRI ELFIONDRI
Co-Authors: ELFIONDRI, ZAITUL, UNING PRATIMARATRI, AND OSLAN AMRIL
Abstract: Foreign tourists enjoying indigenous tradition have caused cultural tourism to grow naturally in Mentawai.
To maintain and develop cultural tourism based on the tradition, cultural contact plays an important role as mediator
between tourists’ engagement and intention to revisit. It is important to understand relationship between cultural contact
with visitors’ engagement and intention to revisit doe to that cultural contact has a role in creating the engagement and
intention. However, study of cultural contact on Mentawai cultural tourism remains ignored and unexamined by
previous researchers. This study examines cultural contact (CC) in relation to foreign visitors’ engagement (VE) and
intention to revisit (IR). The objectives are to find out effect of VE and CC on IR, VE on CC, and the role of CC as the
mediating variable between VE and IR. The study applies convinient sampling for sampling method, and primary data
is collected from survey. Data is measured by seven-points likert scales, and analyzed with SEM-PLS and Smart-PLS
3.0. The result is that effect of VE on IR is not significant, but CC has positive effect on IR. The higher CC will cause
higher IR. Meanwhile VE has negative effect on CC. VE does not have effect on CC. VE have effect on through CC.
CC plays a role as mediating variable between VE and IR. It shows that cultural contact is important for cultural
tourism development in Mentawai. Indigenous tradition as part of culture to which cultural contact is closely related
should be managed well in order to increase foreign visitors’ intention to revisit Mentawai.
AIC-2018-GDHEC-212: TOWARDS THE 2019 GENERAL ELECTION IN NIGERIA: PROSPECTS AND CHALLENGES
Corresponding Author: FATIMA IBRAHIM ZAMFARA
Co-Authors: NONE
Federal University Kashere Gombe, Gombe State Nigeria
Abstract: General elections in Nigeria are often controversial and are perceived as elections with challenges and issues
of legitimacy because of irregularities and malpractices that bedeviled the process of the elections’ conduct. The 2019
General Election is anticipated to be an election of greater interest and challenges accruing to the permutation of many
factors that are manifesting currently within the political arena of Nigerian politics. This paper is a succinct examination
of the predictive analysis of the prospects and the challenges that the 2019 General Election might produce. The
problem is that despite the significant improvement recorded in the 2015 General Election, there are still challenges that
are yet to be addressed in the electoral process. The paper is a conceptual theoretical work which relies on the use of
secondary data such as books, journals and internet sources for data collection. The data collected was analysed using
thematic analytical interpretations. The paper discovered that the 2019 General Election would be less challenging than
the immediate previous one due to a weak opposition but some of the hitches that were encountered before might likely
reoccur particularly the efficiency of the card readers and the violation of electoral regulations in addition to money
politics. The paper recommends that the electoral body should restrategised in making the smart card readers effective
and the body needs to be vigilant in monitoring parties’ and candidates’ financial activities right from now in order to
ensure compliance, transparency and a fair election.
AIC-2018-GDHEC-216: THE CHANGING NATURE AND PATTERN OF INTRA-PARTY CONFLICT IN NIGERIA’S FOURTH
REPUBLIC: EXAMINING THE ALL PROGRESSIVES CONGRESS (APC)
Corresponding Author: AMINU MUHAMMAD
Co-Authors:
Gombe State University
Abstract: This study is an analysis of the nature and pattern of intra-party conflict in Nigeria’s Fourth Republic with
specific reference to the ruling All Progressives Congress (APC). Intra-party conflict has been the norm in Nigerian
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politics leading to crises, setback and failure of many parties to forge ahead for proper democratisation in Nigeria
including the ruling parties in many instances. The problem is the way in which intra-party conflict is becoming the
bane of democratisation and good governance in Nigeria for many decades and despite the previous experiences, the
phenomenon continued unabated. The study investigated the new dimension of intra-party conflict in Nigeria taking the
All Progressives Congress as the case study. The study used a qualitative method of data collection and analysis.
Primary and secondary sources of data were used. The primary data involved an in-depth interview with some selected
informants from the relevant institutions and agencies related to the APC and the crises such as the national party
executives, senior officials of the Independent National Electoral Commission (INEC) and academicians that are
experts in the area of study. The secondary sources include books, journals, newspapers, internets and other
documented materials. The data obtained were discussed using content analysis where thematic analytical
interpretations were used in the discussions. The research discovered that, the intra-party conflict under the APC has
taken a new dimension where the members of the ruling party constituted an opposition and a stumbling block for the
party’s progress and governance. The work recommends that intra-party conflict of APC and other Nigerian political
parties can be resolved through constitutional reforms, institutionalisation of party ideology and principles and strict
sanctions from the national leaders of the party
AIC-2018-GDHEC-223: A STUDY OF THE EFFECT OF DIFFERENTIATED INSTRUCTION ON THE ACADEMIC

ACHIEVEMENT OF GRADUATE STUDENTS
Corresponding Author: AFIFA KHANAM
Co-Authors: MS. SHAZIA AFSHAN; DR. AFIFA KHANAM; DR. FAKHRA AZIZ
Lahore College for Women University
Abstract: An effective education program is expected to accommodate all students with divers abilities, however, our
current practices are biased towards linguistic aspect of education and focus on written performance as per, one size fits
to all’ policy. The present research was intended to investigate the effect of differentiated instruction’ on the learning
achievement’ of graduate students. All graduating college students of District Lahore were the population of the study.
The study followed a quasi-experimental pre-test, post-test control group design. Two intact groups of 80 students
(having 40 students each) at graduate level studying at a women only college at Lahore, in course of Education were
selected as the sample of the study. Differentiated instruction designed as per Howard Gardner’s Theory of Multiple
Intelligence, was provided to the experimental group and control group was taught with traditional lecture method. The
research concluded that there was substantial increase in the academic achievement of the learners who were engaged in
differentiated instruction, as compared to the other group, who was taught with (traditional) lecture method. The study
suggested that the differentiated instruction may have positive implications for education at all levels. The teachers,
parents, policy makers and administrators need to recognize the significance of the individual differences of the
learners. Moreover, curriculum developers must design the differentiated curriculum according to the diversity and
multiple intelligences of students of all grades. Differentiated assessment tools should also be utilized for the evaluation
of the diverse performance and learning achievements of students.
AIC-2018-GDHEC-229: GLOBALIZATION, COLONIALISM AND THE BELT AND ROAD INITIATIVE (BRI): A REVIEW OF
LITERATURE
Co-Authors: HUAM HON TAT; WONG TAI CHEE; THOO AI CHIN; ABU BAKAR ABDUL HAMID; MOHD HASSAN MOHD OSMAN
Abstract: The Belt and Road Initiative (BRI) is an umbrella term for China’s plans to re-establish both the overland
Silk Route Economic Belt and the 21st Century Maritime Silk Route. It has gained the support of over 100 countries
and international organizations and until now, more than 40 of them have signed cooperation agreements with China.
Although BRI is an open, diversified and win-win project poised to bring huge opportunities for the development of
China and many other countries, to a certain level, it has been seen by some economists, scholars, political and
academic pundits as a new form of colonialism. This paper intends to summarize and integrate the literature that
provides arguments for and against China’s initiative to lead economic development, notably infrastructure investments,
involving countries located along the route of her traditional land and maritime silk trade. By reviewing literature which
links China’s leadership initiative from the perspective of globalization, global business competition and colonialism,
we hope to furnish information and an analytical basis which are useful to support a better understanding and policy
making for BRI partners. Fundamentally, a win-win situation is seen to be vital in such partnership.
AIC-2018-GDHEC-230: IMPACT OF ORGANIZATIONAL INNOVATION ON NON-FINANCIAL ORGANIZATIONAL

PERFORMANCE: AN EMPIRICAL STUDY OF HIGHER EDUCATION INSTITUTIONS IN OMAN
Corresponding Author: ZAYNAB NADIM
Co-Authors: DR. BINU JAMES MATHEW
Abstract: Organizational innovation can help the employees to improve their existing skills and knowledge and play an
important role in improving organizational performance. The objective of the study is to measure the impact of
organizational innovation on non-financial organizational performance in the higher education intuitions (HEIs) in the
Sultanate of Oman. The study used empirical research design to validate the proposed relationships described in the
hypotheses and to develop a reliable discussion extending with the finding attained. To achieve the research objective,
primary data were collected by surveying the 329 staff working in 3 HEIs in Oman through a structured questionnaire.
The finding of the study showed that organizational innovation has a positive impact on non-financial organizational
performance.
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AIC-2018-GDHEC-231: HOW DOES FOREIGN LANGUAGE ANXIETY RELATE TO STUDENTS' MOTIVATION TO STUDY
ENGLISH AS A FOREIGN LANGUAGE?
Corresponding Author: DIANA CHITRA HASAN
Co-Authors:
Abstract: The study explores the relationships between foreign language anxiety experienced by Indonesian learners of
English and their motivation to study in the high school context. Motivated Strategies for Learning Questionnaire
(MSLQ) was used to measure students’motivation. This questionnaire is a Likert-type which measure six constructs,
namely Intrinsic Goal Orientation (IGO), Extrinsic Goal Orientation (EGO), Task Value (TV), Control of Learning
Beliefs (CLB), Self Efficacy and Learning Performance (SELP) and Test Anxiety (TA). Students’ foreign language
anxiety level was examined by utilizing the Foreign Language Classroom Anxiety Scale (FLCAS). This scale has three
subscales; Fear of Failing the Class (FFC), Communication Apprehension (CA) and Fear of Negative Evaluation
(FNE). Participants of the study were grade X and XII students from two schoo from two different high schools.
Pearson Product Moment correlation was used to examine the relationship between variable. The study reported that in
general, students’ experienced a moderate level of foreign language anxiety. In addition, it was revealed that with the
exception of Test Anxiety other subscales of MSLQ showed a negative correlation with students’foreign language
anxiety. It means, highly anxious students tend to be less motivated compared to those who experienced a lower level of
anxiety.
AIC-2018-GDHEC-234: ANALYSIS ON ERRORS AND DIFFICULTIES ENCOUNTERED BY HIGH SCHOOL STUDENTS IN

SOLVING MATH PROBLEMS
Corresponding Author: SUSI HERAWATI
Co-Authors: SUSI HERAWATI ; FITRIA OULINA ALI
Abstract: Students’ ability on mathematics can be seen in how accurate they solve math problems. An observation
carried out in a junior high school showed that many students lacked the ability to solve math problems accurately as
the result of their difficulties in solving problems. The purpose of this research is to describe the types of errors and
difficulties made by students in solving Pythagoras Theorem problems. Errors and difficulties are observed through
various mathematics objects, among them: fact, concept, principle, algorithm, and rules. By identifying errors,
difficulties, and the relationship between errors and difficulties in solving math problems along with the causes, the
researcher can identify the types and causes of errors as well as the difficulties encountered by the students. This is a
descriptive research. The subject of the research is grade eight students from SMPN 2 Padang junior high school. Data
collection is carried out through diagnostic tests and interviews. Results show that errors made by students related to the
principles of math reached 94.44%. Meanwhile, in terms of difficulties, concept and principle posed as the biggest
problems by 47.22%; for instance in determining the hypotenuse (concept) and in differentiating the types of triangle
based on the known sides (principle). The errors made by the students stemmed from their lack in mastering the
prerequisite math problems, inability to understand the problems well, and lack of thoroughness in doing the problems.
AIC-2018-GDHEC-237: VIETNAMESE STUDENTS’ PERSPECTIVES ON INFORMAL INTERACTION OPPORTUNITIES IN

ENGLISH IN THE UK: EXPECTATION AND CONTEXTUAL REALITIES
Corresponding Author: TAM BUI
Greenwich University of Vietnam
Abstract: Several studies in recent years have indicated the benefits of study abroad and its challenges for international
students which have a close link with interaction opportunities in English. The aim of the investigation was to analyse
existing gaps between Vietnamese overseas students (VOS)’ expectation and their post-arrival real experience about
interaction opportunities in English, to find factors influencing their informal interaction, and what could be done to
help them gain more interaction opportunities. This research employed both a quantitative questionnaire-based
approach and a qualitative interview-based approach. Participants were 38 Vietnamese overseas students (VOS)
studying in the UK. They were surveyed about their expectation and their real experience about interaction
opportunities in English in the UK. Six students then were interviewed. There is a significant discrepancy between
VOS’ expectations and their real experience in terms of interactions in English. Both cultural differences and language
barriers prevented students from taking up interaction opportunities successfully, which leads to their low sense of
belonging to local communities. Participants also had limited contact with British people while they built close
friendships with other internationals. The length of study in the UK has significant impacts on students’ satisfaction
levels. These results can be used to understand Vietnamese students’ experience with interaction opportunities in
English, and to improve the services and programmes that UK universities deliver to their foreign students. Further
possibilities for exploration are considered in this study.
AIC-2018-GDHEC-259: COSMOPOLITAN WARRIORS OF THE KEYBOARD: CYBERBULLYING AS SYMBOLIC VIOLENT

EXTREMISM
Corresponding Author: RACHEL CHAN
Abstract: How is cyberbullying perpetrated? Cyberbullying has been on the rise in Malaysia as well as in the world.
What are the common attributes that lead to one being marked as a target for cyberbullying, given the anonymity of
internet users? Why do certain individuals become targets of hate online? Drawing upon the context of increased reports
of bullying among the youth in Malaysia, this paper provides a literature review of popular contemporary cases,
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extracting the common attributes of bullies and victims. The objective is to examine if it is possible to outline specific
forms of symbolic violence (after Bourdieu & Wacquant, 2002) and its processes. It is hoped that by doing so, it will
provide a better understanding of the ways to avoid bullying, as well as explaining the trend of extremist behaviour
among Malaysian youth in general.
AIC-2018-GDHEC-261: INFLUENCE OF SUPERVISION FACTOR ON ROLE DIFFICULTIES AMONG COUNSELLOR

TRAINEES IN UNIVERSITY
Corresponding Author: NOR MAZLINA GHAZALI
Co-Authors: LEE MAY FEN & WAN MARZUKI BIN WANJAAFAR
Abstract: Counsellor trainees have to play many roles simultaneously during supervision. Although all the roles and
expected behaviour are well-defined, counsellor trainees find it hard to acquire and learn all the roles since all the
expectations from the roles come at the same time, causing role difficulties. Role difficulties refer to role conflict and
role ambiguity. Presence of role difficulties highly associated with to work-related anxiety, dissatisfaction with clinical
work and supervision as well, shown by previous studies. This is a correlational research with quantitative nature. 85
counsellor trainees who under practicum supervision from UNIMAS will be recruited as respondents, by using stratified
random sampling. The data collected will be analyzed using Pearson Product-Moment Correlation Coefficient and
Multiple Regression. There are four (4) research instruments being used. Role Conflict and Role Ambiguity Inventory
(RCRAI) is used to measure role difficulties, Counselling Self-estimate Inventory (COSE) is used to measure the level
of self-efficacy, Trainee Anxiety Scale (TAS) is used to measure the level of anxiety and Supervisory Working Alliance
Inventory Trainee (SWAI T) is used to measure the level of working alliance during supervision. The finding of the
research showed that there is no significant relationship between supervision factors and role difficulties. There is also
no significant influence of supervision factors on role difficulties. Moreover, anxiety showed r(88) = 0.46, p < 0.05,
weak positive relationship with role difficulties and statistically significant F(1,86) = 22.40, p < .05, and accounted for
approximately 21% of the variance of role difficulties. Self-efficacy showed r(88) = -0.43, p < 0.05 weak negative
relationship with role difficulties and statistically significant F(1,86) = 19.92, p < .05, accounted for approximately 19%
of the variance of role difficulties. Working alliance showed r(88) = -0.26, p < 0.05 weak negative relationship with role
difficulties and statistically significant F(1,86) = 7.80, p < .05, accounted for approximately 8.0% of the variance of role
difficulties. The implications of the research were able to expand and further support the Role Theory and Social
Cognitive Model of Counselor Training (SCMCT) in which the findings explained the role problems in supervision
context and further supported self-efficacy as the main determinant in effective counselling process. The research also
provided practical implication in which the supervisor could be more aware of cognitive and emotional development of
counselor trainees. Future researchers are recommended to (1)Recruit supervisors as respondents; (2)Include more
supervision factors; (3)Choose suitable instruments and (4)Consider qualitative research.
AIC-2018-GDHEC-276: DESIGN AND DEVELOPMENT OF TEACHERS' METACOGNITIVE SKILLS TRAINING MODULE IN

TEACHING AND APPLICATION OF BASIC 21ST CENTURY SKILLS
Corresponding Author: RASHIDAH KARNAIN
Co-Authors: RASHIDAH KARNAIN, SAEMAH RAHMAN, SHAHLAN SURAT, M.T.ALI
Abstract: The teachers’ metacognitive skills training module in the teaching and application of basic 21st century skills
was developed to improve teachers’ metacognition. The module development process in this study involves draft’s
module, content’s validity, and appropriate training session’s validity. Preparation of draft’s module is based on needs
analysis, theories, model, and literature review. The results of the needs analysis found that the respondents lacked of
knowledge and skills to conduct cooperative learning and applied the basic skills of 21st century in teaching. The
respondents’ metacognitive skill were also at low level. Appropriate theories and model used in the development of
module are constructivism learning theory with the application of cooperative learning, 21st century skills model, and
metacognition theory. Literature review was conducted to determine the constructivism learning method, applying
metacognition in teacher development, and the used of ADDIE’s model in this development study. Based on the
findings of the study, the module is finally formatted into two main sections namely the Introduction and Description of
the Training Module which contain the introduction, purpose and module’s objectives, and theoretical basis. The second
part is Seven Training Sessions that describe the content of each training session. This module is then evaluate on the
content’s validity and the appropriate training session’s validity by six experts from various fields. The evaluation’s
results by the expert found that this module had a good content’s validity and appropriate training session’s validity.
The findings from the study, teachers’ metacognitive skill training module in teaching and application of basic 21st
century skills can be used in real-time training environment.
AIC-2018-GDHEC-280: A CORPUS-BASED LEXICAL STUDY OF THE FREQUENCY, COVERAGE AND DISTRIBUTION OF

ACADEMIC VOCABULARY IN ISLAMIC ACADEMIC RESEARCH ARTICLES
Corresponding Author: ENGKU HALIZA ENGKU IBRAHIM
Co-Authors: MOHAMED ISMAIL AHAMAD SHAH, MAYINUER ABUDUKEREMU
Abstract: One of the main problems faced by both teachers and learners in English for Academic Purposes pertains to
the question of which words are worth focusing during teaching and learning. This corpus-based lexical study aimed to
explore the use of words in Coxhead’s (2000) Academic Word List (AWL) in academic journal articles in the field of
Islamic studies. Around 472,621 word corpus, called the Islamic Academic Research Articles (IARA) corpus, was
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created for this study. The corpus consisted of 66 research articles written in English that were published in more than
10 different Islamic academic journals. Authentic and academic research articles written on Islam, and from Islamic
perspectives, covering a wide range of topics, were selected. The study found that the most frequent 317 AWL words
which occurred in the IARA corpus was only 56% of Coxhead’s AWL of 570 words. This finding points to the need for
a special AWL for students. Findings suggest the need to produce field-specific academic word lists incorporating all
frequent academic lexical items necessary for the expression of the rhetoric of the specific research area. Findings also
revealed that some of the words which were found in the present study were not found in Coxhead’s Academic Word
List. This may be due to the general nature of the AWL. This suggests that vocabulary needs of students in Islamic
studies are characteristically different from those of students in other disciplines. Researchers and teachers therefore
need to deal with these learners separately.
AIC-2018-GDHEC-288: THE INFLUENCE OF ADULT ATTACHMENT ON THE RELATIONSHIP BETWEEN COPING AND
CONFLICT
Corresponding Author: CARRIE GRACE JAYMESS
UNIVERSITI MALAYSIA SARAWAK (UNIMAS)
Abstract: This study aims to identify the influence of adult attachment on the relationship between coping and conflict.
This study is a quantitative study using survey method through questionnaire. A total of 131 married working couples
have participated in this study voluntarily. The findings show that there is a significant positive influence of adult
attachment on the relationship between coping and conflict. Implications and recommendations are also discussed.
AIC-2018-GDHEC-297: DEVELOPMENT AND ASSESSMENT OF SOCIAL SITES MEDIATED COURSE MODULE IN HIGHER
EDUCATION
Co-Authors: MS. SHABANA KAUSAR, DR. AFIFA KHANAM, PROF. DR. UZMA QURAISHI
Abstract: With the increasing hours spent on social media and growing dependability on collaborative technologies by
youth, higher education institutes are exploiting social sites world over in their courses for wider communication. The
present research harnesses the possibilities of introducing full courses on social sites to make educational opportunities
more accessible, interesting, collaborative, flexible and interactive. The study involved a mix method research with both
quantitative and qualitative paradigms and it was a research and development by purpose. An extensive analysis was
conducted of existing social site courses for higher education and keeping in view the strengths and weaknesses of the
existing programs, a contextualized social site module was designed by the researchers on Instructional Technology
Basics’. The module followed principle of 5Cs of online education; communication, collaboration, community,
convergence and creativity. Two cohorts of 40 (total 80) mix ability, graduate and post graduate students were taught
through Facebook with pre-test post-test experimental design within the population of higher education students of
District Lahore, Pakistan. The pre and post tests were conducted through Survey Monkey incorporated in the course
along with other formative assessments. After completion of each course session, electronic inbuilt interviews were
conducted from the participants to find their experiences and reflections about how did they learn and their suggestions
were sought for refining the course for increased effectiveness. The findings were encouraging enough to suggest all
types of short and long theoretical courses to be taught through social sites, especially through Facebook. The study has
implications for specific course designing and interactive tutoring at higher education using social sites.
AIC-2018-GDHEC-298: IMPACT OF EDUCATION REFORMS AND POLICIES ON THE QUALITY OF HIGHER EDUCATION IN
PAKISTAN
Co-Authors: MS. FIRDOUS SHAFQAT, DR. AFIFA KHANAM, PROF. DR. UZMA QURAISHI
Abstract: The study in hand is an analysis of educational reforms and policies and their impact on the quality in the
higher education sector of Pakistan from 2005 to 2010. Three indicators of quality named performance indicator for
program evaluation, performance indicator for teacher evaluation and performance indicator for student evaluation were
selected for the present study. The research was in quantitative paradigm and was designed as a causal comparative or
ex-post facto research. The population of the study was all Private and Public Universities in the Province of Punjab and
600 respondents were selected randomly from the population. Undergraduate, postgraduate students and faculty
members from 6 Public and Private Higher Education Institutions were randomly selected for the research. The data
were analyzed with the help of descriptive and inferential statistics. Finding and results were presented in the form of
tables, graphs and graphic organizers. Overall, the results paint a very encouraging picture of the higher education
sector of Pakistan, especially in public sector, as students seem to be highly satisfied with the key criterion of education
quality identified by this study. Academic content and delivery scores were substantially high on student satisfaction
scores, highlighting the quality of teachers and the content being delivered in these institutions. Graduating students
reflected high aspirations and confidence in terms of the key skills they have acquired within their academic training.
Research students similarly showed enthusiasm about the level of support provided to them and the facilities available
for such work. Similarly, majority of the students reflected that the academic as well as administrative issues regarding
different programs were being handled efficiently. No significant difference was recorded among educational quality of
public and private sector. The study reveald positive impact of HEC reforms for higher education institutions and
suggests further progressive steps like updated technological equipment, need based infrastructure and subject specific
induction trainings for newly recruited staff at public universities.
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AIC-2018-GDHEC-305: HOME LAND SECURITY ISSUES AND DEVELOPMENT IN NIGERIA
Corresponding Author: SULEIMAN ISYAKU MUHAMMED
Federal University Dutse
Abstract: HOME LAND SECURITY ISSUES AND DEVELOPMENT IN NIGERIA Suleiman Muhammad
IsyakuDepartment of Sociology, Federal University Dutse, JigawaSuhan201272@gmail.com 08060444491
AbstractSecurity is one of the defining aspects of the rule of law and the fundamental function of the state. Security is a
precondition for the realization of the rights and freedoms advanced by the rule of law. Declining security is a picture of
failure in framework, management and reformatory systems, which are labeled as sensitive’ and were not, released. It is
obviously worth noting the required provision for personal, economic, health, food and environmental development is
the subject of security momentum, which is why security failure is not a precondition of excuse in the safety profession.
The awkwardness of security can be such that the breach is never actually publicized, which makes it important to
curtail the chances of similar breach especially when security awareness on the threat is predetermined. Domestic
security is always a product of techniques that are well established and are believed to work, but for whose
effectiveness there is little actual evidence because is every ones business. The vacuums advanced by security
contingencies and failures can provide advantages for security victimization such as insurgency, terrorism, kidnapping,
drug trafficking, human trafficking, armed robbery and other alien criminalities. This are most commonly related to the
issues of security administration, management, policies, framework, information and resources. Securitization theory of
domestic security relates security failures to policy tools to allow scholars to account for the securitizing moves that
render issues security threats and defaults. While the Gill Et Al.’S Theory of Security Managers, relates security
defaults to quality of the security administrators and managers.
AIC-2018-GDHEC-307: DEVELOPMENT OF MATHEMATICS INSTRUCTIONAL MATERIALS CONSTRUCTIVIST APPROACH

THROUGH MOBILE LEARNING SYSTEM
Corresponding Author: YUSRI WAHYUNI
Abstract: This research aims to produce learning materials learning math with constructivism approach through mobile
learning system. This research is research development. Development methods used follow the 4-D model of the stage
define, stage design, develop and disseminate stages stage. On the research dfokuskan at the third stage i.e. develop.
The subjects in this study are students of mathematics education courses the University Bung Hatta 2015 forces totaling
26 people. The results obtained from studies on stage develop this is learning materials have been produced using
mathematical constructivism approach through Mobile Learning System a valid and practical. Overall excess materials
this is student accessible online through the browser the browser on a Laptop, Smartphone, or Computer with the
address of www. yusriwahyuni. xyz and also can be displayed offline after learning materials in this Download.
Students can measure the level of his own understanding towards the subject matter by way of doing evaluation and see
the results of the evaluation that they are working on. In addition students can also repeat or continue his studies back at
home independently and more fun.
AIC-2018-GDHEC-311: RE-ENVISAGING TEACHING PRACTICUM: FACTORS OF SCHOOL-UNIVERSITY PARTNERSHIP

Corresponding Author: FAIZA MASOOD
Co-Authors: DR. MALIK GHULAM BEHLOL
Fatima Jinnah Women University RWP
Abstract: School-university partnership prominence all over the world for successful pre-service teacher education
program. This paper highlight supportive factors of school-university partnership, contribute to the preparation of
prospective teachers, during teaching practicum. Basic purpose behind school-university partnership include bridging
theory practice gap, facilitating prospective teachers, and creating cooperative atmosphere between two stakeholder
during teaching practicum. Quantitative approach was use to collect data, through five point likert scale from
participants. Data were collected from three institutions by applying purposive sampling technique. Prospective teachers
of third and fifth semesters and their co-operative teachers participate in the study. Findings point out factors that
enhance prospective teachers learning and engagement during teaching practicum, it also indicate different ways to
strengthen partnership to bridge the gap between theory and practice. Study concluded that all identified factors of
school-university partnership are imperative and provide base line for practicum process to prepare prospective
teachers. All these factors should be used in teaching practicum to bridge the gap between theory and practice.
AIC-2018-GDHEC-312: MOTIVATION OF LANGUAGE IN LITERARY TEXT: A STUDY OF TONI MORRISON'S SULA

Corresponding Author: MEHDI MOHSIN
Co-Authors:
USIM
Abstract: Abstract: The current study aims to clarify the concept of motivation in literary language applied on one of
the prominent novels in African- American literature which is Morrison’s Sula. Motivation is considered as one of the
prominent principles in language system in which there is a similarity between form and concept. So, the study of the
concept has become significant after the emergence of modernist in arts and literature whereas prior to that, motivation
was considered as salient characteristic of poetic language only. The problem of the study will explain how Morrison’s
text constructed to decline from the concept of arbitrariness and to meet the concept of motivation. By achieving the
objective of the research, the study will focus on two important tropes which are metaphor and metonymy and how they
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co-occur in literary text to serve as ingredients of motivated language. After taking a journey in the analysis of
Morrison’s Sula, the research will come up with some recommendations for further studies.
AIC-2018-GDHEC-324: INTELLIGENCE-LED POLICING (ILP): AN ALTERNATIVE POLICING STRATEGY FOR

COMBATTING CRIME AND INSECURITY IN NIGERIA
Corresponding Author: MUAZU ABDULLAHI ISHAQ
Co-Authors:
Federal University Dutse
Abstract: INTELLIGENCE-LED POLICING (ILP): AN ALTERNATIVE POLICING STRATEGY FOR
COMBATTING CRIME AND INSECURITY IN NIGERIA MUAZU ABDULLAHI ISHAQDepartment of Sociology,
Federal University DutseMuazuabdullahi29@gmail.com. +2348038981655AbstractThe Phenomenon of crime has
always been part of human society across all civilizations. However, the increase in the rate of, and sophistication of
crime and security threats in contemporary societies is proving to be a serious challenge to law enforcement agents and
policy-makers as the criminal are always devising new strategies and techniques of perpetuating crime, this necessitated
the need for law enforcements to also device techniques and strategies capable of addressing the need of policing in
contemporary society. Hence, the need for a paradigm shift in crime control philosophy and policing strategy from Re-
active to pro-active policing that could adequately address these menaces. In Nigeria today, the dynamics of crime and
security threats have proved to be a huge task upon criminal justice agencies and a threat to Nigerian National Security
as the country has witnessed an upsurge of various types of traditional and non-traditional security threats such as
insurgency, Armed robbery, human abduction and kidnapping, political, ethnic and communal violence among many
others. In order to combat these menace, Law enforcement agents have adopted various policy strategies all of which
have proved abortive as the incidences and magnitude of crime keeps manifesting in various dimensions across all parts
of the country, Hence the need for an advanced, intelligence-driven policing strategy that would enable an effective and
prompt detection and prevention of crime. This paper examine the relevance and effectiveness of intelligence-led-
policing in the detection and prevention of crime and security threats in Nigeria. The paper would adopt a theoretical
triangulation of various crime prevention theories such as situational crime prevention theory, broken window theory,
opportunity crime reduction theory.KEYWORDS: Crime, Insecurity, Intelligence-Gathering, Security, Policing
AIC-2018-GDHEC-341: THAI RESEARCHERS COLLABORATION AND THEIR ROLE IN NETWORKS: A SOCIAL NETWORK
ANALYSIS OF TNRR NETWORK
Corresponding Author: SUPPARERK RUCKCHART
Co-Authors: SUWIMOL WONGWANICH, CHAYUT PIROMSOMBAT
Thammasat University
Abstract: This study aims to describe the present state of collaboration among Thai researchers. Secondary data from
the Thai National Research Repository (TNRR) was used to map the network graph, which represents co-authorship
between authors. Two researchers are considered connected if they have co-authored one or more papers together. The
more they’ve worked together, the stronger the ties between them. The structure of the network shows the information
flow and collaborative opportunity of Thai researchers. Statistical properties of the network were studied, including the
number of papers published by authors, numbers of authors per paper, number of collaborators that researchers had,
existence and size of a giant component of connected researchers and centrality of each researcher. Using network
statistical properties, Thai researchers can be classified into 5 groups; the new comer, the non-active, the developing,
the bridge, and the core, in which each group represents their role in the network. The result can be used for the further
study to focus on the role of each group and the interaction between them in order to strengthen the collaboration of
academic network.
AIC-2018-GDHEC-367: A PRAGMATIC STUDY OF IRONY IN POLITICAL CARTOONS OF DONALD TRUMP
Corresponding Author: YUSRITA YANTI
Co-Authors: RIA PUSPITA FITRI
Abstract: Irony means the opposite meaning of what you intend, it is something that has a different or opposite from
what is expected. In political discourse, such as speeches, memes, cartoons, there are a number of Irony used to criticize
someone or social and political issues that happen in society. This study investigates irony in Donald Trump’s political
cartoons in terms of forms, types and functions of irony by using pragmatic approach. Data of this study were taken
from the websites LA Progressive, Pinterest, and IDM Time. The collected data were analyzed qualitatively based on
the theories of irony and pragmatic (Colston, 2000 in Wang 2010, Cumings, 2005, Al-Hindawi and Abdulazeez, 2016,
Strauss and Feiz 2014).The results show (1) words and statements used in terms of verbal and situational irony, (2) each
type of irony has different functions, such as oppositional, reinforcing, complicating, and ludic. The functions of the
irony reflect the social and political conflicts between USA and other countries, the problems about race, religion, and
woman. Positively, Irony in political cartoons can be regarded as an expressive and effective ways to amuse and to
criticize people or social issues as long as it is used within the politeness framework.
AIC-2018-GDHEC-376: BATUH NARIT ARUR BILIT OF PA’ UMOR: A VISUAL ANALYSIS ONTO A CARVED STONE FROM
THE MEGALITHIC MONUMENTS OF THE KELABIT HIGHLANDS
Corresponding Author: YAKUP MOHD RAFEE
Co-Authors: AWANG ARSHAD, A.H; SIRI, H.; JUSSEM, S.W.; BALA, P.; MAYING, D; AMAN LEONG, S.N.
Abstract: This paper explains on the Kelabit’s material culture based on visual archaeological study of the megalithic
stone, particularly carved stone known as Batuh Narit Arur Bilit, from the district of Pa’ Umor in Bario, Sarawak. The
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study will highlight several issues pertaining to the visual documentation process of the megalith, notably on the
relation of the symbol and drawing carved on the surface of the stone. By using empirical research, the biography of
these monuments will be explored via experiential learning and visual analysis, especially in considering our visual
sensory with practical experience for a deeper understanding. These findings are the result of visual recording activities
such as drawing, photography and video as well as site observations, with the highlight of the discovery of the long-lost
stone carvings. What started as an unintentional discovery has evolved into a rich visual study of the cultural narratives
and has developed as a cultural identity that also has a historical impact on the Kelabit society.
AIC-2018-GDHEC-384: EFFECT OF TEACHERS’ MATHEMATICAL CONTENT KNOWLEDGE FOR TEACHING (MCKT) ON

STUDENTS’ MATHEMATICAL CONTENT KNOWLEDGE (MCK) AND STUDENTS’ MATHEMATICS ACHIEVEMENTS
Corresponding Author: AISHAH SIDDIQUAH
Co-Authors: NAMIRAH ASLAM & AISHAH SIDDIQUAH
Abstract: The main purpose of this study was to find out the effect of teachers’ Mathematical Content Knowledge for
Teaching (MCKT) on the students Mathematical Content Knowledge (MCK) and the students’ mathematic
achievement at secondary level. The research was causal comparative. A total of 100 mathematics teachers and 1500
students randomly selected from 50 public schools of Lahore were the participants of the study. The instruments to
measured MCKT and MCK were developed with the help of Study of Instructional Improvement (SII) (Ball, Hill, &
Schilling, 2008). Items from SII were adapted into Pakistani context after pilot testing and validation from experts. A
mathematics achievement test was developed by the researcher according to the national curriculum of secondary level.
Correlation and ANOVA were applied on the data. The result showed that there is significantly positive relationship
between teachers’ MCKT and students’ MCK and between students’ MCK and students’ mathematics achievement.
However, no significant relationship was found between teachers’ Mathematical Content Knowledge for Teaching
(MCKT) and students’ mathematics achievement. Teachers’ Mathematical Content Knowledge for Teaching (MCKT)
has significant effect on students’ Mathematical Content Knowledge (MCK) but not on the mathematics achievement of
the students.
AIC-2018-GDHEC-394: ACADEMIC FREEDOM: EMPOWERING THE NATIONAL EDUCATION PHILOSOPHY IN MALAYSIA
Corresponding Author: HASBOLLAH SAAD
Co-Authors: DR. RAMALINGGAM A/L A. RAJAMANICKAM; ASSOCIATE PROFESSOR DR. ANISAH BINTI CHE NGAH
Abstract: AbstractAcademic freedom is one of the basic rights towards improving the quality of teaching and learning
processes. A quality educational system should have a clear goal of producing competitive, creative, and progressive
human capital as well as capable of expressing thoughtful and sound ideas to enhance holistic and integrated national
progress. Malaysia’s educational system guided by the National Education Philosophy underscores that integrated
education should be a key thrust in educating and producing students who are able to compete internationally. With the
accomplishment of several key thrusts to achieve that goal, the National Education Philosophy has also laid down an
education basis through the formation of a knowledge-based community peculiar to the foundation of an integrated
national development. Achieving this goal will contribute to a strong and substantial progress in addressing the
challenges of globalization that every individual in the society needs to face. As such, academic freedom should serve
as a core thrust in creating a sustainable and competitive society in crossing and facing the challenges of a borderless
world that highs on the mental strength of each individual. This paper will examine the concept of academic freedom
and its role in empowering the National Education Philosophy in Malaysia.
AIC-2018-GDHEC-401: THE INFLUENCE OF ACADEMIC SUPERVISION AND MOTIVATION ON TEACHER’S
PERFORMANCE A STUDY ON INDONESIAN LANGUAGE TEACHERS AT PUBLIC JUNIOR HIGH SCHOOLS IN SOLOK
DISTRICT, WEST SUMATERA
Corresponding Author: YETTY MORELENT
Co-Authors: YETTY MORELENT
Abstract: The purpose of the study is to examine the influence of supervision and motivation on teachers performance
of Indonesian language teachers in public junior high school in Solok district. The research design used is factorial
design and the simplest factorial design is 2x2 basic. This experimental research involved 44 Indonesian language, with
25 teachers in control group and 22 in experimental group. The study was conducted for two months. Teachers in
experimental group were given academic supervision, while for control group without academic supervision. The
results revealed that teachers who received academic supervision showed better performance compared to those wo did
not receive academic supervision. This is reflected from better lesson plan.In addition, there was an interaction between
academic supervision and teachers’ motivation with teachers’ performance. It means, teachers really need academic
supervision to improve their supervision. It can be conluded that teachers’ performance is influenced by academic
supervision and motivation.
AIC-2018-GDHEC-403: FINANCIAL AND SOCIAL BARRIERS IN CONDUCTING RESEARCH AT POSTGRADUATE LEVEL
OF PUBLIC AND PRIVATE SECTOR UNIVERSITIES IN KHYBER PAKHTUNKHWA
Corresponding Author: AKHTAR IQBAL
Co-Authors: DR. MANZOOR HUSSAIN SHAH; DR. ZAHID BASHIR; DR. JAVED IQBAL; DR. MUHAMMAD MUDASSIR
Abbottabad University
Abstract: Research plays an important role in the development of a country.To attain this fact, Higher Education
Commission (HEC) of Pakistan has been struggling hard to encourage research culture in the country. Even though,
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researchers face so many barriers during research which need to be identified and addressed. The objectives of this
study were to identify the main barriers and analyze the opinions of supervisors and scholars about various barriers in
conducting research at postgraduate level at public and private sector universities of Khyber Pakhtunkhwa. For this
purpose, eight (08) universities (four each in public and private sector) were randomly selected by the researcher as a
sample. The sample consisted of 640 respondents including four each from the disciplines of natural and social
sciences. The scholar received 521 responses out of 640. A questionnaire comprising of 50 items and one open ended
question was designed. Data was analyzed using mean, percentage, standard deviation and t test, while open-ended
questions were analyzed using content analysis method. The findings of the study revealed that majority of the
respondents (supervisors and scholars) were on the same page with minor differences regarding the barriers (financial
and social) which are creating hurdles in conducting research. The study concluded by identifying and comparing views
of the respondents about the barriers that are creating hurdles in postgraduate research at public and private sector
universities as well as suggesting areas where future work might build on the findings of the study.
AIC-2018-GDHEC-404: YEMEN HIGHER EDUCATION EXPERTS’ PERSPECTIVES ON BUILDING WORLD-CLASS

UNIVERSITIES IN YEMEN: REQUIREMENTS AND INITIATIVES
Corresponding Author: BASHEER ALHAIMI
Co-Authors: DAING NASIR IBRAHIM; AB HAMID MR
UMP
Abstract: Creating World-Class Universities has become one of the global obsession over the past decades.
Governments around the world have placed higher education and research system development at the heart of their
national economic strategies. However, very limited studies and researches conducted on the enhancement of Yemen
higher education institutions. This paper aimed to investigate requirements, initiatives and suitable strategic approaches
needed for building world-class universities in Yemen by gauging the perceptions of Yemeni higher education experts.
To achieve this goal, qualitative method has been utilized as a research methodology and employed deep interview as
an instrument for data collection. Five experts and experienced people have been carefully selected to participate in this
study. The finding of this study showed various requirements, initiatives and strategic approaches suggested to be
executed in order to build world-class universities in Yemen. Also, the finding from this research is hoped to be a
bedrock for further initiatives and proposals and guide policymakers for developing higher education institutions in
Yemen and be on par with other developed countries in the world.
AIC-2018-GDHEC-423: DESIGNING ANDROID SMARTPHONE APP FOR OFFICE ENGLISH: FOCUS ON STUDENTS’
OPINIONS TOWARD THE APP
Corresponding Author: SRI WAHYUNI
Abstract: Most of students use Smartphone in daily activities on academic and non-academic purposes. For example,
students utilize Smartphone to share current information related to courses and sometimes have social communication.
So, Smartphone and English Learning are like coins that cannot be separated. However, the existence of Smartphone is
also make students reluctant to learn in classroom because they use it in an inappropriate way. In addition, learning
opportunity through Smartphone is not utilized properly. Based on this phenomenon, to maximize of using Smartphone
in a positive and systematic way, the researcher developed an Android Smartphone App for college foreign students to
improve office English students’ achievement. Hence, this paper presented pilot study on students’ opinions toward the
App. it was named ENFORE. The contents of ENFORE consisted of eight topics, eight audios, and eight quizzes for
students to use in one semester. Students are expected to learn autonomously by having this supplementary learning
media. To collect the data, the questionnaires were used to gain students’ opinions toward the App. During this pilot
study and with the use of Smartphone App, it is hoped that the students’ motivation and language attitude could be
improved and independent study can be created.
AIC-2018-GDHEC-424: AN EXPLORATORY STUDY OF FISHERMEN QUALITY OF LIFE’ CONSTRUCT VALIDITY AND ITS
ANTECEDENT FACTORS
Corresponding Author: PUTRAWAN I MADE
Co-Authors: GUSTRI DEVI ARTANTI, RIZKI ANANDA
State university of Jakarta
Abstract: This research was aimed at finding out fishermen’ quality of life’s construct validity and presumably
antecedents factors such as environmental leadership (EL), cohesiveness (COH), locus of control (LOC), social justice
(SJ), and Innovativeness (Inn) as well. A survey method was used and 120 fishermen selected as sample, in North
Jakarta. There were six validated instruments developed for measuring those variables. Quality of life measured based
on physic, economic, social, and psychological dimensions and they have high inter-correlation among them. Data
analyzed by item to scale correlation to find pout their items validity for each variable, Alpha Cronbach formula for
each instrument reliability, and exploratory factor analysis (EFA) measured instruments construct validity. The research
results revealed that its reliability respectively was .820(QoL), .913(EL), .807(COH), .253(LOC), .746(SJ), and
.635(Inn). All those instruments have high construct validity indicated by their factor loadings. It was only LOC
instrument could not be calculated by exploratory factor analysis (EFA) due to its KMO value was lower than .50.
Another result found that all instruments’ factors loading were higher than .30 (Hair, et. al., 2010). However, a few
factor omitted due to its loading on two or more components after rotation. Considering those results, all those
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instruments could be implemented for further research, especially dealing with empowering fishermen’ quality of life as
part of marginal community.
AIC-2018-GDHEC-426: VALIDATING STUDENTS’ PRO-ECOLOGICAL BEHAVIOR (PEB) AND ITS RELATED FACTORS
Corresponding Author: PUTRAWAN I MADE
Co-Authors: GUSTRI DEVI ARTANTI, RIZKI ANANDA
State university of Jakarta
Abstract: One of the most issues in any development is environment. It was scare information dealing with how pro-
ecological behavior measured. It measured by a variety of dimensions and indicators. Its name varied as well such as
responsible environmental behavior, pro-ecological behavior, environmental protection behavior, or citizenship
behavior, etc. Its antecedents factors also varied from research to research depended on what model used (Hines, 1986,
Blaikie, 1993, Hungerford & Volk, 1990, or Kollmuss & Agyeman, 2002). Therefore, this research aimed at validating
students’ pro-ecological behavior (PEB) including all its independent factors i.e. instructional environmental leadership
(IEL), environmental personality (EP), naturalistic intelligence (NI), new environmental Paradigm (NEP), and
environmental morale (EM). A survey used by involving 132 senior high students as sample in Jakarta. There were six
instruments developed to measure students’ PEB ( 17 items), IEL (18 items). EP (19 items), NI (15 items), NEP (21
items), and EM (13 items). Data analyzed by item to scale correlation, Cronbach for instruments reliability, and
exploratory factor analysis (EFA). The research results revealed that its reliability respectively was .612 (PEB), .882
(IEL), .662 (EP), .686 (NI), .801 (NEP), and .600 (for EM). There were only 1 item each for PEB and NI were not
valid, but all factors have high factors loading for all instruments (> .300; Hair, et.al., 2010) after rotated, indicated that
they have strong construct validity and suggested eligible for further environmental research.
AIC-2018-GDHEC-437: INTER-RELATIONSHIPS BETWEEN QUALITY OF LIFE, COPING STYLES, ANXIETY AND

DEPRESSION IN PATIENTS WITH INTRACRANIAL TUMOUR AND OTHER BRAIN DISORDERS
Corresponding Author: PRISCILLA DAS
Co-Authors: NYI NYI NAING2, NADIAH WAN-ARFAH2, KON NOORJAN3, YEE CHENG KUEH4, KANTHA RASALINGAM5
Abstract: Objective: Brain tumour diagnosis affects the lives of many patients, and the burden can be overwhelming
for patients with psychiatric disorders. The study intends to investigate on inter-relationships between quality of life,
coping styles, social support, clinical factors and demographic impact on depression and anxiety among Malaysian
neurological disorder (brain tumour / brain disorder) patients. Methods: Participants were assessed with numbers of
measures: socio-demographic, Medical Information, EORTC-Quality of Life, Brief COPE, Single Item Social Support,
MINI International Neuropsychiatric Interview and Patient Health Questionnaires. Results: In the structural equation
modeling of neurological disorder patients(brain tumour / brain disorder), all 8 paths were significant with p-values less
than 0.05 (two-tailed) with R2 values ranging from 0.48 to 0.55 which indicates that the variance explained ranged from
48% for emotional functioning to 55% for severity of depression. The insomnia and panic disoder lifetime have positive
relationship with severity of MDD. The self distraction coping styles has negative relationship with severity of MDD
(p=0.005). The fatigue (p
AIC-2018-GDHEC-442: ANALYZING THE IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) ON

RESTRUCTURING OF PUBLIC SERVICE IN NIGERIA
Corresponding Author: AMINU MOHAMMED LAWAN
Co-Authors: AMINU MOHAMMED LAWAN & RAZILINI MOHD RAMLI & SITI ZULIHA RAZALI
Abstract: The purpose of this paper is to examine the impact of Information and Communication Technology (ICT) on
the restructuring of public service in Nigeria. The globalization policy asserts that the public service of the developing
countries must be restructured to comply with new technology i.e. the information and communication technology for
efficiency and productivity. This is to say that the public servants must have a basic knowledge of ICT usage in their
organization or otherwise they will lose their job and replace with highly skilled employees. This study conducted a
systematic review of relevant literature on ICT and public service restructuring and come up with the methodological
result. The findings show that the idea of new public management (NPM) was introduced. This gives emphasis on the
engagement of highly skilled workers that are ICT compliant will be retained into the public service to replace low
skilled and manual employees. Finally, the paper recommends the need to improve service quality in the public sector
through the training and retraining of employees in line with new technology.
AIC-2018-GDHEC-459: A SYSTEMATIC REVIEW OF MOBILE LEARNING IN CHINA’S HIGHER EDUCATION

Corresponding Author: JIE ZHANG
Abstract: Mobile learning has exploded with the spread of mobile phones in China. Chinese education department
issued relative policies to support mobile learning as an important artefact in higher education. This study reviewed the
literature on mobile learning published in China from 2003 to 2018 regarding the relavant journals, status, issues,
challenges, subject matter domains, demographic profile, students’ attitude, teacher’s attitude and professional
development. Major findings include that mobile learning study in China shows a rising tendency in the past ten years.
Technological education is encouraged to be applied for enhancing college English teaching in higher education
settings. Rapid progress has been made in teaching strategy, pedagogical practice and teaching model, but it is a
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concern that teachers need to develop a professional art to integrate technology appropriately with teaching for a better
effect in teaching.
AIC-2018-GDHEC-461: COMPLIANCE ANALYSIS OF LAND AND BUILDING TAX IN THE REGENCY OF BENGKALIS
Corresponding Author: YESI MUTIA BASRI
Co-Authors: AZWIR NASIR, JULITA
Universitas Riau
Abstract: The study aims to determine factors influence compliance of land and building Tax rural and urban areas
(PBB-P2) in Bengkalis Regency This research uses mixed research method (Mix research) by using explanatory
sequential method that is collecting qualitative data to help explain or elaborate on quantitative results. Knowledge,
social norms, moral norms, tax sanctions, tax audits and tax socialization were analyzed as factors influencing PBB-P2
compliance. The population in this study was the United Nations Taxpayer PBB-P2 who was chosen by purposive
sampling technique. A total of 256 respondents participated in this study. The results of data analysis using multiple
regression shows social norms and tax sanctions that affect tax compliance of PBB-P2. The results of data analysis
using multiple regression shows social norms, tax sanctions and tax audit that significant affect to tax compliance of
land and building tax (PBB-P2) but tax knowladge not significant. The results of qualitative analysis through interviews
and observations indicate that the efforts made by the government to increase tax compliance must be supported by
justice and public trust in the government.
AIC-2018-GDHEC-486: HOW TO IMPROVE STUDENTS' COMPUTER SKILLS? A FLIPPED-BLENDED INSTRUCTIONAL

MODEL FOR ECONOMICS' STUDENTS IN HIGHER EDUCATION
Corresponding Author: SEIPAH KARDIPAH
Co-Authors: BASUKI WIBAWA
Universitas Negeri Jakarta / STIE Muhammadiyah Jakarta
Abstract: Basic computer skills are essentials for students in higher education to achieve. This study was a research and
development (R&D) of a flipped-blended instructional model for Computer Application Courses. The study followed
Steps of System Approach Model of Educational Research and Development by Gall, Gall, and Borg. In a flipped-
blended instructional model, students watched online instructional video before class and then practice to it through taks
and problems in the classroom with the guidance of a lecturer. The model was developed and evaluated by experts and
students. Six experts were involved to evaluate this model. According to the experts the model was valid and ready to
use. Then field tests were conducted to see the effectiveness of the model and the result was an increase in learning
outcomes which meant the model was effective to improve students’ performance.
AIC-2018-GDHEC-497: DEVELOPMENT OF AN INDIVIDUAL WORK PERFORMANCE AND WORK DESIGN

QUESTIONNAIRE
Corresponding Author: MOHD HAMZAH
Co-Authors: MOHAMAD NOORMAN MASREK
Abstract: Work performances and work design are the vital concepts in many types of research. These concepts
improve organizational and individual positive outcome. Unfortunately, a study in work design concepts is incredibly
limited in library fields. Therefore the instrument of work design study and work performance is almost non-existence
in library fields. Accordingly, this study proposed a new dimension in measuring work performance. Hence, the
objective of this study is to propose a set of questionnaires to measure work performance and work design at the
individual level. The questionnaire was developed based on 1) two dimensional for work performance namely, task
performance, and contextual performance, 2) two dimensional for work design consisted of task character and
knowledge characteristic.The instrument used for this study is a questionnaire. The items in the questionnaire were
developed based on the proposed conceptual framework of the previous study. To report content validity for the
instrument, the researcher conducted several pre-testing sessions to review the instrument. A systematic form of pre-
testing was provided to the panel experts. After pre-tested, 326 respondents were involved during the pilot test session
of the instrument. The data were analyzed using SmartPLS to identify the convergent validity (AVE), Cronbach’s
Alpha, and factor loading for each dimension. The reliability of the instrument was reported in the table.The feedback
from experts during pre-testing was analyzed and the amendment was made to suit the local setting of the respondents.
The Reliability of the proposed instrument was identified, in which the results of Cronbach’s Alpha for each dimension
are strong to be used to collect the data in order to study the work performance of the librarian. The instrument
proposed can be used to identify work performance and work design in any library. Work design concept changes the
way work performance has been measured.
AIC-2018-GDHEC-506: CURRICULUM INTERNATIONALIZATION IN A PUBLIC UNIVERSITY IN MALAYSIA

Corresponding Author: MUNIR SHUIB
Co-Authors: SITI NORBAYA AZIZAN
Abstract: Internationalization is seen as one of the major trends which have characterized the changing landscape of
higher education in the Asian region. The Malaysian government has adopted various strategies in higher education
policies and practices making the country now widely recognized as one of the most popular destinations for higher
education regionally and internationally. However, despite the positive trends, several concerns remain. A common
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issue in the literature is the lack of focus on internationalization in Malaysian HEIs from the aspect of teaching and
learning. Most studies on internationalization of higher education in Malaysia focused primarily on other dimensions
such as international students, academics, staff competency, administration, and marketing of higher education, rarely
on the notion of curriculum internationalization, especially from students’ perspective. Following Knight’s (2004)
process approach to internationalization, this paper aims to present a pilot study which seeks to (i) determine the
perception of undergraduates in a Malaysian public university regarding the internationalization of the university’s
curriculum, and (ii) identify barriers to the undergraduates’ participation in internationalization activities. The study
employed a quantitative approach involving the use of an online questionnaire. 61 respondents participated in this
study. The findings indicate that the respondents expected their university to internationalize its curriculum. They also
identified a number of ways in which internationalization has been integrated into the curriculum. However, there are
several barriers that prevented them from participating in internationalization activities. The findings of the study will
provide insights into the university’s students perceptions regarding how internationalization is integrated in the
university’s curriculum and the challenges that the university is facing in internationalizing its teaching and learning.
AIC-2018-GDHEC-509: BUILDING THE BRIDGE BETWEEN HIGHER LEARNING INSTITUTIONS AND SOCIAL MEDIA
TECHNOLOGIES THROUGH MOBILE LEARNING IN MALAYSIA
Corresponding Author: KALAIMAGAL RAMAKRISHNAN
Co-Authors: DR.NORIZAN MOHD YASIN; KRSELVARAJ; JEYARANI, P.
University of Nottingham Malaysia Campus
Abstract: The Malaysian government sees education as one of the important factors in the advancement and
development of the country. Malaysia has a goal to become an education hub in the South East Asia. This requires the
Malaysian education system to move toward modern pedagogies including the effective use of technology such as
Social Media Technologies (SMTs) to support the learning system in Higher learning institutions (HLIs). There is a
great argument that students in this generation tend to behave and learn differently from the previous generations. SMTs
have great potential to create the learner-centered environments among the digital generation in this 21st Century.
Mobile learning and SMTs deliver the ability to communicate with tutors and peers, as well as access the learning
resources. HLIs should take this opportunity to connect SMTs to design an innovative educational environment that will
enhance and improve the learning experiences. However, HLIs and students have identified numerous challenges
related to the adoption process. This study identifies the impacts of SMTs on both students and educators in HLIs and
associates how SMTs can be effectively connected to Mobile learning to support and enhance the students’ learning in
Malaysia.
AIC-2018-GDHEC-513: TRACING THE PATRIOTIC STREAKS AMONG THE NATIONAL ANTHEM OF PAKISTAN AND
TURKEY: A DEPICTION OF NATIONALISM
Corresponding Author: FAIZA ABID
Co-Authors: RIDA SARFRAZ, NAHEED ASHFAQ, FAIZA ABID, SADIA RIAZ, AISHA NIAZI
University of Management and Technology
Abstract: The national anthem is always sung at the learning institutions or during the country’s special occasions.
Various countries regard their national anthem as the back bone of patriotism and expression of their strength of
national identity. National anthem reveals entities that have a special noble role to play in the country’s prosperity. This
paper will probe the highly defined patriotic streaks among the national anthem of two Muslim countries that are
Pakistan and Turkey. Due to the enriched heritage and significant historical affiliation of both aforementioned countries,
their respective national anthem is specifically portraying the various aspects exhibited via the mode of language.
Furthermore; the paper will explore the linguistic aspects as well as pragmatic paradigms to peel out the layers of the
meaning mentioned in these anthems. For the analysis of these anthems, an analytical framework was formulated and
used which has been adapted from So (2005). It also incorporates both contextual and linguistic analyses of the text
under discussion. Moreover, it will look for the notion of metafunctions of language (Halliday & Hasan, 1989), in order
to examine relation between language use and context of situation. This framework will help us to determine many
dimensions like nationalism, patriotism, refuge, faith, determination, wishes etc which draws us towards the exactness
of the meaning of the national anthems of both countries.
AIC-2018-GDHEC-521: CRIME, URBAN FLIGHT AND SOCIETAL WELLBEING: A CASE OF MALAYSIA

Corresponding Author: WILLIAM WEE-LIM HEW
Co-Authors: GERALD GUAN-GAN GOH, BOON-YEE LOW, SIOK-HWA LAU
Abstract: Today, urban residents worldwide are faced with many complications. The exploding population, coupled
with rising costs of living, and limited living spaces have led to the rise of various social problems. Thus world
governments are gradually moving towards promotion of urban wellbeing where urban centres must be ecosystems that
promote societal health and wellbeing as well as conducive for improving its residents’ quality of life. Malaysia is of no
exception. The Government has noted the role of urban wellbeing to social sustainability in both the Eleventh Malaysia
Plan and the National Physical Plan and has taken various efforts to achieve these goals. However, in recent years,
crime in residential areas have been increasing and this has an adverse impact on urban wellbeing. This paper discusses
how crime affects urban wellbeing and how the problem may be contained. Semi-structured interviews conducted with
residents in crime-prone areas in Malaysia have found that growing criminal activity might lead to urban flight or
depopulation of residential estates. This runs counter to urban wellbeing as it increases the stress levels of families by
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destabilising them. The interview also revealed that these problems may be curbed by increasing the safety through
various spatial management practices as well as knowledge sharing and participation by residents in community events.
This study provides recommendations to federal and local authorities in spatial policies as well as for housing
developers in designing future housing projects.
AIC-2018-GDHEC-522: DEVELOPMENT OF AN ADAPTIVE LEARNING MODULE USING ATTRIBUTES OF POWERPOINT

SHOW
Co-Authors: MS. HABIBA AZHAR, DR. AFIFA KHANAM, PROF. DR. UZMA QURAISHI
Abstract: The present research is a type of research and development where researchers have prepared an adaptive
learning module for subject of science, consisting 12 chapters, for 6th grade students in Pakistan using attributes of
PowerPoint show. The module uses principles of adaptive content and adaptive assessment for personalized instruction.
Taking all 6th grade students of District Lahore as the population of the study, the researchers selected three
experimental and three control groups who were intact groups with, N =30 each, from three different schools of district
Lahore. Total 180 students participated in the study. The module was assessed through a quasi-experimental, pre-test
post-test experimental and control group design on three diverse groups of 6th grade science students; in the beginning,
during and at the end of 6th grade year. The experimental groups showed a significantly higher gain score as compared
to their competitive control groups. The module was refined in the light of findings and feedback of students during
adaptive learning session. The study has implications for using such modules for reducing time span of learning,
keeping students engaged and active, coping students’ individual pace and mastery of learning.
AIC-2018-GDHEC-533: A REVIEW ON EXPLORATORY BASED LEARNING IMPLEMENTATION BY INTEGRATING

TECHNOLOGY STRATEGY IN TEACHING AND LEARNING
Corresponding Author: IDA ARYANIE BAHRUDIN
Co-Authors: MAIZAM ALIAS
Abstract: As an educator, no matter how much experience we have, there are always challenges to face in the
classroom. Today, how people learn and practice something that they learn in everyday life is rapidly shifting. The
integration of technology strategy in teaching and learning enable student to explore environments, reality and virtual
experiences. One of learning strategy that support this notion of learning is exploratory based learning (EBL). This
study examines the implementation of EBL in education concerning to its definition and technology integration. Based
on the literature reviewed, EBL learning model extends from the Kolb model of learning but it takes place in a cyclical
mode following four steps; concrete, experience, observation and reflection, forming abstract concepts and testing in
new situations. Technology integration in EBL that focusing on learning practices are identified to be applicable in
order to improve learning experiences among students in Malaysia.
AIC-2018-GDHEC-534: INTERNATIONALISATION AND TRANSFORMATION OF HIGHER EDUCATION IN ASEAN

COUNTRIES: A DISTINCTIVE EMERGING APPROACH.
Corresponding Author: SITI NORBAYA AZIZAN
Co-Authors: GRAEME ATHERTON, GLENDA CROSLING, MUNIR SHUIB
Sunway University
Abstract: AuthorsDr Graeme Atherton: NEON, United Kingdom, and Sunway University, MalaysiaProfessor Dr
Glenda Crosling: Sunway University, MalaysiaAssociate Professor Dr Munir Shuib: Universiti Sains MalaysiaSiti
Norbaya Azizan: Universiti Sains Malaysia AbstractOne recent transformation in the global higher education (HE)
ecosystem has been internationalisation of HE institutions. This paper draws on a recent, major in-depth investigation
into the policy frameworks which underpin international higher education (IHE) in the ten nations of ASEAN.
Supported by the British Council, the project places IHE approaches in the ASEAN region into the global context.
Based on an assessment tool of the strength of IHE policies in over 40 countries worldwide covering student/staff
mobility, quality assurance and equitable access/sustainability, the project shows that while across the region countries
may be at different development stages of their IHE policy frameworks, there is evidence of regional commitment to
IHE at the policy and institutional level, which compares favourably with other parts of the world.The paper argues that
the rise of nationalist governments in various parts of the world, particularly in the west, may threaten
internationalisation in dynamic HE systems. However, a distinctive approach to IHE may be developing in the ASEAN
region, which is fostering innovation and collaboration. This ASEAN centric’ approach to IHE has the potential to
strengthen HE systems across the region, as well as the development of ASEAN itself.
AIC-2018-GDHEC-554: INSTRUCTIONAL LEADERSHIP AMONG HEADMASTER IN SOUTH ZONE OF MALAYSIA

Corresponding Author: ROSLIZAM HASSAN
Co-Authors: JAMILAH AHMAD AND YUSOF BOON
Abstract: The purpose of this study was to identify the level of practice of instructional leadership of the headmasters
in the three states of South Zone of Malaysia, Negeri Sembilan, Melaka and Johor. This quantitative study uses a survey
study design using Instructional Leadership Questionnaire (ILQ). In the pilot study, the questionnaire surveying the
instructional leadership recorded the internal consistency reliability (Cronbach alpha) .962. This study involved 390
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teachers selected through proportional cluster random sampling. Statistical analysis of this study uses the IBM SPSS
Statistic version 22. The findings showed that the headmasters in the South Zone of Malaysia practiced instructional
leadership at moderate high levels with all three dimensions recording a mean score of 3.796 to 3.965. In summary,
instructional leadership practices have been practiced by headmasters in the Southern Zone of Malaysia in driving the
school towards the achievement of school’s vision and mission.
AIC-2018-GDHEC-561: STUDENTS’ AND TEACHERS’ PERCEPTIONS ABOUT THE IMPLEMENTATION OF FLIPPED

CLASSROOM INSTRUCTIONAL STRATEGY IN PAKISTAN
Corresponding Author: ANEELA ALAM
Co-Authors: FARHANA KHURSHID, TANZEELA ALAM
Fatima Jinnah Women University Rawalpindi
Abstract: The focus of this study was to find out the views and experiences of secondary school students and teachers
after working in the science flipped classroom. For that purpose focus group discussions with the students and semi-
structured interviews with the teachers were conducted. The results of the study revealed that both students and teachers
appreciated the student-centered approach in the flipped classroom, where use of ICT was encouraged, They
appreciated the effectiveness of flipped classroom for students’ better performance in science classroom. They were all
agreed that this idea of flipped classroom is implementable in Pakistani schools. Current research has implications for
school teachers, administrators, and students. It is recommended that proper training is required for teachers related to
the flipped classroom instructional strategy. This will help in making science teaching and learning process more
effective. It is believed that findings and results of current research would help to improve the ICT situation in Pakistan.
AIC-2018-GDHEC-564: LEARN TO GRASP ASSESSMENT NOT MERELY AS A DEVICE FOR STUDENT EVALUATION, BUT
AS AN IMPERATIVE STRATEGY FOR TODAY’S EVERYDAY CLASSROOM LEARNING TO ENHANCE STUDENTS LEARNING
AND SKILLS
Corresponding Author: SHAHZADI SEEMA
Co-Authors: DR. AMJAD REBA
Institute of Education and Research, University of Peshawar, Peshawar.
Abstract: AbstractLearn to grasp assessment, not merely as a device for student evaluation, but as an imperative
strategy for everyday classroom learning and has a significant effect on improving students learning and skills. So, if
concern is the change in students learning then there is a need to see the assessment with new eyes. The study was
designed with the objectives, to bring on record the views of teachers about the use of classroom assessment practices in
improving learning and developing skills at public sector universities of Khyber Pakhtunkhwa at Undergraduate four
years programs. The sample of this qualitative research comprises 20 teachers, 4 teachers each from five sampled public
sector universities in KP. To get the relevant information a semi-structured interview schedules were used from teachers
of the sampled universities. To analyze data, thematic approach was used. The study resulted in, that almost all of the
teachers were highly satisfied with the use of different assessment practices for the purpose of improving students
learning and developing skills and have a very positive impact on the developing life skills among students.
AIC-2018-GDHEC-573: THE PRACTICALITY AND EFFECTIVENESS OF INTERACTIVE MULTIMEDIA IN INDONESIAN

LANGUAGE LEARNING AT THE CLASS V OF ELEMENTARY SCHOOL
Corresponding Author: HASNUL FIKRI
Co-Authors: ADE SRI MADONA; YETTI MORELENT
Universitas Bung Hatta (Bung Hatta University)
Abstract: This article aims to explain the practicality and effectiveness of interactive multimedia in Indonesian
language learning at class V of elementary school. This research is an R&D conducted in four stages, namely define,
design, develop, and disseminate. This article is prepared based on the development stage, i.e. a large-scale try-out. The
respondents are 5 teachers and 130 students of 5 elementary schools in Padang Timur, Padang, Sumatera Barat,
Indonesia. The data are the students’ and teachers’ response towards a questionnaire, scores of students’ learning
outcomes, and recordings of the students’ activities during learning process. The teachers’ and students’ responses on
questionnaires and students learning outcomes were analyzed quantitatively, while the recordings of students’ activities
were analyzed qualitatively. The result of the research shows that, firstly, the media are practical because the average
score of the teachers’ responses is 4.58 and students’ responses is 4.53 on a scale of 1 to 5. Secondly, the media are
effective to use because the student were learning seriously and enthusiastically by using this media, and the average of
student learning outcomes is 87.20 on a scale of 1 to 100. Thus, the developed media can be applied and disseminated
for Indonesian language learning at 5th elementary schools.
AIC-2018-GDHEC-600: THE IMPACT OF USING STEM VIDEO IN TEACHING ON STUDENT LEARNING ENGAGEMENT IN
MALAYSIA
Corresponding Author: MOHD ZAID ISMAIL
Co-Authors: AZLIN NORHAINI BINTI MANSOR
UNIVERSITI KEBANGSAAN MALAYSIA
Abstract: The use of multimedia such as video is one of the most effective methods of teaching and learning (PdP)
especially for the subjects of Science, Technology, Engineering and Mathematics (STEM). This study aims to identify
the relationship between the use of STEM video on student learning engagement in Malaysia. Quantitative studies using
this survey design were carried out on 367 teachers teaching STEM subjects in Malaysia. The data were analyzed using
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the SEM AMOS 22 software and the findings showed that all the items in the STEM video usage variable were
significant with loading factor between 0.61 - 0.76. The items in the student learning engagement are also significant
with the loading factor between 0.64 - 0.73. This study also showed that the use of STEM video in PdP contributed
significantly to student learning engagement (β = 0.75, CR = 9.345, p = .00). Finally, the interaction model
between the use of STEM video in PdP and student learning engagement can be developed.
AIC-2018-GDHEC-615: APPLICATION OF LANGUAGE POLITNESSFOR TELEVISIONNEWS ANCHOR IN INTERACTING

WITH INTERVIEWEES
Corresponding Author: WIRNITA ESKA
Co-Authors: DR.WIRNITA
Bung Hatta University Padang Indonesia
Abstract: APPLICATION OF LANGUAGE POLITNESSFOR TELEVISIONNEWS ANCHOR IN INTERACTING
WITH INTERVIEWEESWirnita, Muhammad SahnanBung Hatta University Padangwirnitaeska@yahoo.co.id.
ABSTRACTLanguage politness is the use of smooth, civilized, polite, and gentle languages, the words of speakerwhich
are not offensive. Language politness for news anchors on television, it is very important to interact with informants. In
the last two decades, television stations in Indonesia have increased various kinds of broadcast programs involving
news anchors. Language politness of the news anchor in several television broadcast programs began to be eroded from
the values ??of prestige and dignity. This phenomenon, should get a solution, so that politeness in using languagedoes
not stray too far from the society. If a society have ahabit of not usng polite language, it will have an impact on a bad
social life, and can eliminate the sense of humanity. This study aims to describe the interpretation of language
politnessfor television news anchors in interacting with informants. The method used is descriptive qualitative, aiming
to produce data, with three principles namely formality, indecisiveness, and similarity,those which will be analyzed .
The results showed that, two shows from television stations, TV One and Metro TV, havethese violations on the
principle of formality by the two news anchors, meaning that there was no politeness in their language. In the principle
of indecisiveness,both of the news anchors shows language politness. And on the principle of equality, one of the
television news anchors, Metro TV, violated the politeness of the language and the TV Onenews anchor had language
proficiency.
AIC-2018-GDHEC-616: THE EFFECT OF SOCIAL DEMOGRAPHY AND ACCESS TO INFORMATION ON GIVING CONSENT
OF MEDICAL ACTION TOWARD AN UNDERSTANDING OF INFORMED CONSENT IN PUBLIC HOSPITAL WITH CLASS C AT
PEKANBARU
Corresponding Author: TRI PURNAMA SARI
Co-Authors: DONI JEPISAH
Medical record and health information
Abstract: informed consent is approval of medical action which is given by the patient or his immediate family after
obtaining a complete explanation about medical or dentist action that will be performed on that patient. This study aims
to determine the influence of social demography and access to information on giving consent of medical action toward
an understanding of informed consent in Public hospital with class C at Pekanbaru. This study employs quantitative
method with cross sectional analytic design. The population in this study were all Patient or Families of patient who had
received medical treatments in inpatient room for three days before the return of patient as much 267 respondent where
the total sample are 194 respondents. The sampling technique is Proportional Random Sampling. Data analysis is
regresion. Based on the result of study found that there was a significant relationship between Education (p value 0.007
POR 2,368), work (p value 0.042 POR 1,937), age (p value 0.017 POR 2,158), Completeness Information (p value
0.001 POR 2,857), Language Delivery (p value 0.002 POR 2,871) with an understanding of the approval of medical
action. Based on the results of multivariate test, it was found that education, completeness of information and language
of delivery were the most influential factors.The submission of information must be adjusted to the characteristics of
consent provider, especially those related to education, completeness of information and language delivery, so that, if
things happen that are not desirable after surgery, the patient or family is expected to receive it because before the
surgery is done, the doctor has given an explanation to the patient.
AIC-2018-GDHEC-619: PROSPECT AND CHALLENGES OF USING ONLINE MEDIATION IN RESOLVING DOMESTIC
VIOLENCE
Corresponding Author: NUR FARAHIYAH MOHD NASIR
Co-Authors: ZINATUL ASHIQIN ZAINOL; MUHAMAD HELMI MD. SAID
NATIONAL UNIVERSITY OF MALAYSIA (UKM)
Abstract: Domestic violence happens when a woman or man regularly hurts his/her spouse physically or verbally such
as beats or mentally tortures the other. Meeting face-to-face in mediation process with the batterer to resolve family
disputes may raise the issue of power imbalance, especially when the victim hide the history of violence. This article
reviews the challenges of Muslim family disputes in Malaysia resolving the disputes with the history of violence and to
analyse what online mediation may offer to overcome the said problem. Being a pure legal research, this paper is
doctrinal in its approach. The finding of this research is mediation is not an appropriate mechanism to resolve Muslim
family disputes with the history of violence because it will cause more injustice to the victim. Thus, this paper conclude
by suggesting online mediation as another alternative to resolve the family disputes.
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AIC-2018-GDHEC-621: A SYSTEMATIC REVIEW OF PARENTING STYLES ON PROCRASTINATION BEHAVIORS.
Corresponding Author: VINCENT MING WEI WOO
Co-Authors: KEE-JIAR YEO
TUNKU ABDUL RAHMAN UNIVERSITY COLLEGE
Abstract: The purpose of this study is to conduct a systematic review based on the previous studies to understand the
effects from different types of perenting styles toward procrastination behaviours. A total sample size of 5,400
respondents from 20 articles published in various peer-reviewed journals between the year of 1990 and 2018 have been
included to review. The finding of the study showed that most parenting styles adapted in the previous studies were
grounded on the parental attitudes introduced by Baumrind’s or Maccoby and Martin’s. Besides, the majority of the
studies only looked into the academically related and general procrastination. Hence, more studies about chronic or
dysfunctional procrastination is deemed necessary. In terms of parenting styles, the negative effects of authoritarian,
uninvolved or permissive parenting style towards procrastination behaviour was being described to the greatest extent in
the previous literature. In contrast, authoritative parents were inversely related in shaping of needless delay, behavioural
avoidance as well as maladaptive perfectionism that constitutes procrastination. Besides, this study also found that
father and mothers played different roles on child’s development in overcoming procrastination behaviours.
AIC-2018-GDHEC-628: SPEAKER DIARIZATION SYSTEM AS AN AID FOR EVALUATION OF STUDENT PARTICIPATION IN

AN ACADEMIC CLASSROOM
Corresponding Author: RIZALLER AMOLO
Co-Authors: CHRISTIAN MADERAZO
University of San Carlos
Abstract: Speaker diarization is the process of finding speaker segments present in an audio file and identifying the
speaker of each of those segments. Speaker diarization systems have been applied to different fields which include
business meetings, phone speech, and broadcast media. However, little has been done to apply it in the field of
academics. In this paper, we developed a speaker diarization system for the intended purpose of providing an aid for
evaluating student participation in a classroom setting with speaker identification using Mel-Frequency Cepstral
Coefficients and Gaussian Mixture Models and silence segmentation being used to identify the speaker segments. When
a student participates in class, they are given the microphone which is recording throughout the lecture, and the
recording will be put through our system to identify the students who participated and how many times they did. This
can provide a solid basis for evaluating students grades in terms of class participation. Tests were performed to judge
the accuracy of speaker identification and the diarization process itself for the scenario the system is intended for and
there is evidence that shows that a system like this can be viable for its intended purpose.
AIC-2018-GDHEC-635: CREATING THEMATIC MAP OF DISTRIBUTION OF MEDICAL AND HEALTH INFORMATION

RECORDER PROFESSIONAL BASED ON GEOGRAPHIC INFORMATION SYSTEM (SIG) IN THE HEALTH FACILITIES OF RIAU
PROVINCE IN 2017
Corresponding Author: HARYANI OCTARIA
Co-Authors: SY. EFFI DANIATI, NURMAIMUN, ZULHENDRI
Abstract: Creating thematic map of distribution of Medical and Health Information Recorder Professional (PMIK) is
one of the most effective and efficient way to analyze and visualize data and information. The purpose of this research
was to be able to present informative and interactive health information which corresponds to the data obtained by the
help of geographic information systems (GIS). The research method used was qualitative descriptive. The research
sample was 197 people of Medical and Health Information Recorder in health care institutions in Riau Province in
2016. The data analysis used in this research was spatial classification (reclassify) analysis. From the research result, it
was found that the Distribution of 294 personnel of PMIK based on the location of the working area in 12
municipalities/cities of Riau Province are not evenly distributed, where the largest distribution of PMIK is in Pekanbaru
with 176 people. The distribution of Medical and Health Information Recorder Professional in the health care facilities
based on the Municipality/City service institutions there are 75 health care facilities based on the work institution. The
highest distribution of 176 people working in both private and government community health centers/hospitals.
Meanwhile, the lowest distribution in health care facilities based on the service institution is in Siak, Rokan Hilir are 4
people. Based on the membership data of DPD PORMIKI of Riau Province, 338 people are distributed throughout Riau
Province. The data was sorted based on the municipality/city of each PORMIKI of Riau members. Based on the
PORMIKI of Riau membership, 388 personnel of PMIK according to the management of STR, which is a license for
health professional to apply a job, corresponds to the amount of the membership of PORMIKI of Riau.
AIC-2018-GDHEC-636: MAPPING OF PATIENT DISTRIBUTION IN ICU ROOM OF REGIONAL GENERAL HOSPITAL OF

MERANTI ISLANDS IN 2018
Corresponding Author: WEN VIA TRISNA
Co-Authors: ULIL KHOLILI
Abstract: Geographic Information System (GIS) is a computer-based information system used to process and strore
geographic data or information. One of the health services in a hospital is Intensive Care Unit (ICU). One of the
decision making in RSUD of Meranti Islands Municipality is based on the hospital activity report. The purpose was to
map the patient distribution by using geographic information system application to prodce reporting using a map. The
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type of this research was qualitative descriptive. The research results based on the ICU patient distribution showed that
the highest patient visit based on the sub-district is from Tebing Tinggi. Based on the gender, the most frequently
treated patient is male. In the age category, the highest patient visit is elderly of 44 people, and the lowest children age
group of 3 people. Based on the distribution, it can be concluded that the procedure of BPJS patient is appropriate and
has similar procedure with general patient and SKTM patient. The suggestion includes creating patient distribution
mapping based on the diesases to allow us to see the general patient distribution in ICU, which should be provided with
excellent services, so that the patients satisfied with the services provided.
AIC-2018-GDHEC-648: FEMALE TRAFFICKING: STRATEGY IN PREVENTION

Corresponding Author: GRACE SOPUTAN
Co-Authors: FERDINAND KEREBUNGU; ELNI JEINI USOH
Abstract: AbstractThe purpose of this research is to construct a model of female trafficking prevention basing upon
economic empowerment. The study focused on strategy in prevention. The method used is Participatory Action
Research. Quantitative data were collected by distributing questionnaires to 250 participants about community
knowledge of trafficking. Qualitative data were obtained by interviewing to a male traffickers, 2 government officials, 5
community members, and 1 victim. This study applies percentage analysis to know about quantitatively about
knowlegde trafficking while qualitative approach is intended to demonstrate how to prevent female trafficking. They
had lack of knowledge on human trafficking. The researcher designed the strategy to prevent women trafficking and
how to implement for primary and secondary methods by government and community. To reduce trafficking,
cooperation between the government and the community is needed to deal with this issue.
AIC-2018-GDHEC-653: DEVELOPMENT OF BIOLOGY LEARNING MEDIA WITH LIFE SKILL AND COMMUNITY SCIENCE
APPROACH USING RESULTS OF LAKE TONDANO BIODIVERSITY RESEARCH
Corresponding Author: MASYE WURARAH
Co-Authors: MOKOSULI YERMIA SEMUEL
State University of Manado (Universitas Negeri Manado)
Abstract: Lake Tondano is the largest lake in North Sulawesi. Lake Tondano has become a natural laboratory of
Manado State University. Lake Tondano has a strategic role for North Sulawesi, among others, as a water reservoir for
hydropower, regional drinking water companies, and rice farming. Payangka is one of the interesting fauna in Lake
Tondano. Meanwhile, water hyacinth is a plant that threatens the sustainability of Lake Tondano. Lake Tondano
biodiversity is very feasible and is precisely developed to be a source of biology learning media. This study aims to
develop a Biology learning media with a life skill and community technology (STM) approach, using the results of
Lake Tondano biodiversity research. The research method that has been used is descriptive research method. The stages
of the research are: stage 1. Study of the level of scientific literacy in teachers and students, stage 2. Study of teaching
materials made by Biology teachers used in learning so far, and stage 3. Application of learning media. The school of
research is the school around Lake Tondano consisting of four state high schools. The results showed that the teacher’s
response to learning media was 87.5% easy to understand, 12% difficult and 4.25% very difficult. While the 88.5%
student response stated that it was easy to understand, 6.75% was difficult and 6.25% was very difficult. Student
learning outcomes of the concepts of genetics, zoological concepts, botanical concepts and ecosystem concepts of four
schools showed an average learning outcomes above 80, or passed the minimum completeness standard of 72 in the
four schools of research objects.
AIC-2018-GDHEC-658: A PRELIMINARY STUDY FOR INTERACTIVE MULTIMEDIA BASED LEARNING MODEL TO

STIMULATE ENGLISH COMMUNICATION SKILLS OF THE KINDERGARTEN STUDENTS
Corresponding Author: YUNEA KUSUMA WINANTI
Co-Authors: PROF. DR. HARTATI
Abstract: This preliminary study aims to collect information needed to improve the existing instructional model so that
it will be more effective, eficient and fun and also able to stimulate the communication skill of students, especially in
English. Data was collected through observations, interviews, questionnaires, and audio visual recordings. This
preliminary study was held at Bait Al Falah Kindergarten, which is located in Indonesia, from January 2017 until April
2017. The results of the analysis and data interpretations show that 1) the students were passive and they didn’t speak
actively in English, 2) the teachers have low English skills, 3) one-way communication still dominates the learning
process, 4) Inadequate equipments and facilities, 5) most of the parents of the students are non-English speakers. The
findings lead to a recommendation to develop an interactive multimedia based learning model to stimulate the English
communication skills of the Kindergarten students.
AIC-2018-GDHEC-660: TECHNOLOGY LAW AND ONLINE FREEDOM OF SPEECH IN PAKISTAN

Corresponding Author: SHERAZ KHAN
Co-Authors: DR. PARDIS MOSLEMZADEH TEHRANI
Malaya university
Abstract: The study was conducted with the purpose to explore the global legal regime for online freedom of speech
and the current internet law in Pakistan for regulating online speech. Besides it, it examines the impact of prevailing
technology law on online free speech in Pakistan. The targeted population of the study was included lawyers, judges
and legal academicians having expertise in information and communication technology. Nonetheless, the participants
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were selected through purposive sampling. Mix method approach was used to collect the data by conducting contextual
analysis, interviews and survey. Results were analyzed by using SPSS and NVivo. Results highlighted that the
prevailing technology law in Pakistan is in clear contradiction with the international legal regime for free speech on
internet. In addition, certain provisions of technology law in Pakistan vehemently violates the free speech in Pakistan.
The study signifies the censorship nature of technology law in law Pakistan and its impact on violation of online free
speech. Nevertheless, it also appeals to the policy makers to repeal or amend the prevailing law of technology and to
make it in conformity with the global legal regime for free speech in Pakistan.
AIC-2018-GDHEC-662: DEFINITIONS OF DISRUPTIVE BEHAVIOUR BY SECONDARY SCHOOL TEACHERS OF BRUNEI

DARUSSALAM
Corresponding Author: FATHIMATH MUNA
Co-Authors: MS. FATHIMATH MUNA
Universiti Brunei Darussalam
Abstract: AbstractThis paper reports on an investigation into teachers’ definitions of disruptive behaviour among
young adolescents in Brunei Darussalam and how they perceive this phenomenon. A qualitative approach was applied
in this study. By utilizing purposeful sampling method, a total of six teachers teaching Year 8 and Year 9 of three
different public secondary schools were selected. A semi-structured interview schedule was conducted for individual
teachers to elicit information on the definitions and their perceptions of this phenomenon. The findings revealed that
this particular group of teachers (in these three different schools) defined disruptive behaviour as shouting, drumming,
singing, sleeping, not doing the work, no focus in class, not following rules, disturbing others and being aggressive. The
results also showed that teachers perceived these behaviours as the young adolescents are not motivated to be in class to
follow lesson, rebelling, seeking attention, family issues, peer influence and feeling stressed being inside classroom.
The implications of these findings for teachers, researchers and further research are discussed.
AIC-2018-GDHEC-666: THE INFLUENCE OF REFORMIST ISLAMIC IDEOLOGY ON TRADITIONAL MADRASA DESIGN AS

A SUSTAINABLE COMMUNAL DEVELOPMENT CENTER IN MALAYSIAN CONTEXT
Corresponding Author: ALICE SABRINA ISMAIL
Co-Authors:
Dr.
Abstract: Madrasa is an established religious center since the golden age of Islam till the present context. Madrasa not
only serves as a place to spread Islamic education in the form of teaching and learning, but also acts as a community
development center. However, most madrasas that are built do not exhibit contemporary and locally-minded design
features on the grounds of political, economic, cultural and social change. In this context, the true function of the
madrasa as an Islamic community development center in Malaysia has been transformed into an exclusive educational
space limited to Islamic learning and is separated from the local community context. Therefore, the objective of this
paper is to study two traditional madrasa designs, the Madrasah Al-Rahmaniah in Lubuk Tapah, Kelantan and the
Madrasah Quran Kubang Bujuk in Terengganu, that uses two different architectural approaches as an educational
institution of Islamic society. This paper analyzes two madrasa designs through direct observation and literature studies
to obtain suitable design indicators using semiotic theory under the structuralist framework paradigm. The findings
identified that there were five major factors that contributed to the development of madrasa design as a sustainable
community center. These factors are location and placement, size and scale, facade and structure, access and circulation
as well as hierarchy, spatial function and hierarchy. The establishment of the referential design guideline is of benefit to
future designers, builders, developer and related authority to build a better to build a better sustainable communal type
madrasa in the future.
AIC-2018-GDHEC-679: A SERVQUAL AND QUALITY FUNCTION DEPLOYMENT (QFD) APPROACH IN MEASURING

TOTAL QUALITY MANAGEMENT AT PRIVATE UNIVERSITIES IN PEKANBARU, RIAU, INDONESIA
Corresponding Author: ZULFADLI HAMZAH
Co-Authors: ASTRI AYU PURWATI & MUHAMMAD LUTHFI HAMZAH
Abstract: In free trade era, particularly in AEC lead to the education institution should prepare to compete freely in
generating graduates who are able to compete in ASEAN’s labour market. Therefore, the purpose of this research is to
determine service quality of private universities in Pekanbaru, Riau, based on student’s perspective using SERVQUAL
and Quality Function Deployment (QFD) approaches. Sampling method employed in this reserach was random
sampling technique in four (4) private universities in Pekanbaru. Data was analysed using SERVQUAL gap analysis
and QFD. The result showed there were four (4) customer requirements which will be the priority to be handled by the
universities, there are 1. Inquiries, requests and claims of students are handled and resolved timely and promptly, 2.
Readiness of academic staffs to serve students and can be contacted easily, 3. Academic staff pays special attention and
provides help to students in resolving their problems, 4. Teaching materials are available and up-to-date. From the QFD
Matrix, the most technical priority need to be improved by the universities is Academic staff’s training and
development.
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AIC-2018-GDHEC-689: PRESCHOOL TEACHERS’ PERCEPTIONS ON SOCIAL COMMUNICATION SKILLS OF CHILDREN
WITH AUTISM SPECTRUM DISORDER
Corresponding Author: JOANNA HIE PING TING
Co-Authors: KEE JIAR YEO
Abstract: Social communication impairment is among the most common symptoms to children with Autism Spectrum
Disorders (ASD). Children with ASD display a vast heterogeneity of social communication that depends on the severity
of the disorder. Deficits in social communication can give adverse effects on their performance and hinder their
participation in classroom activities. This study was aimed at investigating the perceptions of preschool teachers on
social communication functioning of children with ASD. A semi-structured interview was conducted in one preschool
involving three special education teachers. The data from the interviews were transcribed using Nvivo11. Findings from
this study showed a few common characteristics associated with ASD, namely avoidance of eye contact, limited social
initiation, poor joint attention, impairment in social communication as compared to their neurotypical peers. Overall,
findings indicated several social communication deficits among the tested children such as impairment social
communication in verbal, gestures prompt and impairment of Theory of Mind (ToM). Teachers interviewed suggested
that early interventions should be implemented in the early years of childhood to improve their social communication
skills.
AIC-2018-GDHEC-691: A SYSTEMATIC REVIEW OF MOBILE LEARNING APPLICATION FOR DYSLEXIA CHILDREN

Corresponding Author: LIM WAI WAI
Co-Authors: KEE-JIAR YEO AND WAI-WAI LIM
Abstract: OBJECTIVE:Dyslexia is the specific learning disability that specifically impairs a person’s ability to read,
write and spell in spite of they have an average or above average intelligence. Dyslexic children often experience
difficulties to manipulate the corresponding sounds with letters and sequencing letters in words, as they tend to omit or
add letters in words. Mobile learning application can be utilized as a gadget to help children with dyslexia in alleviating
their reading, writing and spelling problems. The purpose of this study is to provide an overview of mobile learning
application for dyslexia children based on review of relevant literature.METHODS:The articles related previous studies
on mobile learning application for dyslexia children published from year 2011 to 2018 were searched and downloaded
through electronic databases. There are 20 articles which appropriate with recent study selected and reviewed
systematically.RESULTS: The findings from the review were classified into three main themes which included mobile
applications had developed in Malaysia, evaluation the interface design, usability and content aspect of the application
and improvement in their performance after using the mobile application. From the articles review, only eight mobile
applications related to dyslexia had developed in Malaysia but mostly for learning Malay Language. Majority of these
studies in the evaluation of usability aspect showed that the children were eager to explore the mobile application and
enjoy using it. The review also discovered that majority of these studies revealed that there is significant improvement
in performance of reading, spelling or writing after using the mobile application. CONCLUSIONS:In general, this study
has provided valuable insight on the current trends pertaining to the development and use of mobile application for
dyslexia children. The insight particular in evaluation aspect could be useful and benefit to the researchers in
developing the effective mobile application in future.
AIC-2018-GDHEC-692: OVERCOMING URBAN POVERTY IN MALAYSIA: IMPLEMENTATION OF OPEN INNOVATION
STRATEGY AMONG SOCIAL ENTERPRISES THROUGH SOCIAL ENTREPRENEURSHIP ACTIVITY
Corresponding Author: OTHMAN SHAHRINA
Co-Authors: SHAHRINA OTHMAN, MOHD RIZAM MD LADIN
Abstract: The aim of this study is to examine how open innovation strategy (OI) could enhance the competitiveness of
social enterprises (SEs) through social entrepreneurship activity (SEA) in overcoming urban poverty in Malaysia. It
likewise clarifies different hypotheses of progress that SEs have pursued in overcoming urban destitution in the country.
The study will make use qualitative techniques to gather essential information from SEs in the primary urban
communities in Malaysia. Evaluation on the data from the interview to decide on how the elements of OI influence the
successful implementation of SEA specifically in overcoming one of the urbanization issue in Malaysia. The OI
elements inclusive of networking, research and development especially to obtain competitive advantage in the
marketplace, collaboration involving competitors, universities and others, corporate entrepreneurship through venturing,
start-ups and spin off. This study presently expected to analyse the SEA returns on investments and to discover the best
strategy suit the high returns for SEs. The findings will benefit SEs as well as public, policy maker and organisations by
justifying how much SEs could be depended upon to help reduce poverty compared to government and private business
activities. Therefore, the findings of this analysis will also provide the perspective of how SEs can offer effect to urban
poverty in the selected area through OI.
AIC-2018-GDHEC-693: COHESIVENESS, SOCIAL JUSTICE, AND INNOVATIVENESS WITH ENVIROMENTAL SANITATION
BEHAVIOR
Corresponding Author: SAPTADEWI YUSRIANI
Co-Authors:
Satya Negara Indonesia University
Abstract: Cohesiveness, Social Justice, and Innovativeness with Environmental Sanitation Behavior Yusriani Sapta
DewiUniversitas Satya Negara Indonesiaysaptadewi@gmail.com Abstract This research aims at determining the
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relationship between cohesiveness, social justice, and innovativeness with environmental sanitation behavior on
households in Sukakarya, West Java. Survey was used in this research, in addition to a correlational study involving 85
sample. There were four instruments used in this research, which measured environmental sanitation behavior,
cohesiveness, social justice, and innovativeness. Data had been analyzed using ANOVA method. Research results
revealed that there was a positive and significant correlation among those variables, even though it had been controlled
by second-order correlation, it was still significant. Therefore, it may be concluded that if environmental sanitation
behavior would be improved, then cohesiveness, social justice, and innovativeness should be taken into consideration.
AIC-2018-GDHEC-704: ANALYSIS OF THE PROFESSIONAL QUALIFICATIONS AND COMPETENCIES OF TEACHER

EDUCATORS AND SUBJECT TEACHERS OF EDUCATION
Corresponding Author: FATIMA ZAHOOR
Co-Authors: DR. N.B. JUMANI, DR. ALLAH NAWAZ
International Islamic University Islamabad
Abstract: Many researches had stated that world class educational system from pre-school to postgraduate levels could
convert the raw talents of its people into productive asset. It is the only way for a nation to compete successfully in the
global knowledge economy. A world class education system is not possible without world class teachers, most
importantly at the foundational level, who instruct, inform and inspire their students to quality learning and scholarship.
The present study analyzed the professional qualifications and competencies of teacher educators and subject teachers
of education. The respondents were categorized into three groups in order to measure their competencies and
professional qualification. These were Heads / Principals, Teacher Educators and Subject Teachers of Education and
their students. Questionnaires were used as instruments for data collection. T-test and Percentage were applied for the
purpose of analysis .The data analysis states that subject teachers of education were more efficient as compared to
teacher educators. At the end, the researcher concluded that majority of the teacher educators and subject teachers of
education did not have professional qualification and they had MA education as an academic degree. The results of the
study concluded that subject teachers of education were efficient and competent as compared to teacher educators. It is
suggested to the policy makers and planers that they may develop separate criteria for the selection of teacher educators
and subject teachers of education i.e. level of qualification, experience, professional qualification etc.
AIC-2018-GDHEC-706: IMPACT OF INCLUSIVE TEACHING STRATEGIES ON STUDENTS’ LEARNING AT PRIMARY LEVEL

Corresponding Author: ASMA NAUREEN
Co-Authors:
International Islamic University, Islamabad
Abstract: Impact of Inclusive Teaching Strategies on Students’ Learning at Primary Level ABSTRACTThis research
paper was focused at analyzing the impact of inclusive teaching strategies on the learning of students of class II with
and without special needs. The study was experimental in nature in which traditional method of imparting instruction
was compared with inclusive instructional strategies. Sample was taken from the school named F.G. Junior Model
School, Islamabad. Sample size consists of 56 students, 28 students were placed in experimental group and same
number of students was in the control group. Both the groups were representative of inclusion, in which there were
students from religious/linguistic minorities, slow learners, having low vision or articulation, hyper-actives, etc. Pre-test
was used before the treatment started to equate the groups. Treatment of planned inclusive instructional techniques was
given to experimental group while control group was taught by ordinary traditional method. The duration of it was two
forty days. When the treatment period over, an instructor made post-test was conducted to measure the achievement of
the students in the subject of English. First 4 lessons were taken from the text book for class II. To determine the impact
of inclusive instructional strategies on students’ learning in inclusive setting and traditional teaching in inclusive setting,
the significance of difference between the scores of experimental and control groups at 0.05 level was tested by
applying t-test and analysis was made. It was shown by analysis of data that both experimental and control group in the
beginning of the experiment were approximately equal. The results of post-test have shown that inclusive instructional
strategies are more effective than that of traditional method of teaching students at primary level as experimental group
scored significantly higher than the control group which reflects that inclusive instructional strategies were more
effective than traditional method of teaching.
AIC-2018-GDHEC-716: THE EFFECT OF QUALITY OF WORK LIFE TOWARD JOB PERFORMANCE AND WORK
SATISFACTION AT LECTURE IN ISLAMIC UNIVERSITY OF RIAU
Corresponding Author: MUFTI HASAN ALFANI
Co-Authors: ZULFADLI HAMZAH
Abstract: The aim of this research is to analyze the effect of Quality of Work Life toward job performance and work
satisfaction at lecture in Islamic University of Riau. This research employs descriptive method and quantitative
approach. This research also employs causality or influence relationship model. This research use SEM (Structural
Equation Model) Analysis and Partial Least Square (PLS) for data analysis and as comparison using Analysis of
Moment Structures (AMOS) approach as the analysis program. The results of this research conclude that are: 1) Quality
of Work Life affects to the performance of employees with path coefficient value is 0.220147 and t value is 4.91345 (t
table 1,97202). It means that the employees who have a high Quality of Work Life will be able to increase their
performance. 2) Quality of Work Life also affects to the job satisfaction with path coefficient value is 0.5787916 and t
value is 12.802941 (t table 1,97202). It means that the employees who have high Quality of Work Life will be able to
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improve their performance, and 3) Quality of Work Life also affects to the employee performance with the mediation of
work satisfaction with path coefficient value is 0.219740 and t value 6.582756 (t table 1,97202). It means that the
employees who have Quality of Work Life also have high work satisfaction as mediation and will also improve their
performance. Further research, it need more variables to analyze for improving the Quality of Work life and lecture
performance.
AIC-2018-GDHEC-720: EXPLORING THE DEVELOPMENT DA'WAH SKILLS CONCEPTS TO SPECIAL NEEDS

Corresponding Author: MOHAMAD ADIB MOHAMAD SALIH
Co-Authors: INTAN FARHANA SAPARUDDIN, ZULKIFLE AINI, WAN AINAA MARDHIAH WAN ZAHARI
TUN HUSSEIN ONN UNIVERSITY OF MALAYSIA
Abstract: This concept paper aims to explore the approaches of da’wah to the people with disabilities of blind persons
in Malaysia. Da’wah approaches is an important aspects in achieving the mission of da’wah. Based on previous studies,
researcher found that there is no theory that discuss on details about the teaching of religion, especially for blind people
because they are different from other groups. However, the theory of da’wah approaching to others group is carried out
and tested in the field of research such as approach of da’wah to muallaf (new brother). Therefore, this study is
important to be carried out because the problems faced by dai’es to communicate knowledge to blind people have many
challenges for example using the proper of language as well as other methods that need to be emphasized during the
process of da’wah. This study is a qualitative approach using three methods of data collection, namely interviews,
observations and collection of data. The expectation of this study is to establish a theory of da’wah’s approach that can
be applied by dai’es to communicate knowledge to blind people. Hopefully that this study will contribute a new
discovery in the field of da’wah to those with special needs.
AIC-2018-GDHEC-753: THE POTENCY OF CULINARY TOURISM IN DEVELOPMENT OF SHARIA TOURISM AT

PEKANBARU CITY
Corresponding Author: ZULKIFLI ZULKIFLI
Co-Authors: LOLYTA PERMATA & BOY SYAMSUL BAHRI
Abstract: The aim of this research is to determine the potential of culinary tourism in development of sharia tourism at
Pekanbaru city. The subject of this research is culinary tourism in Pekanbaru city, while the object is the potential of
culinary tourism in Pekanbaru city. The sampling technique employs simple random sampling, while data collection
techniques by distributing questionnaires and documentation. The data analysis used descriptive method and SWOT
Analysis where the calculation process uses IFAS, EFAS, and IE matrices. The result of this research found that there is
a positive influence on potency of culinary tourism in development of sharia tourism at Pekanbaru City. It can be seen
from the metric IFAS value is 3.25, while the result of metric EFAS value is 2.82. Based on the IFAS and EFAS
matrices, the final result in the IE matrix shows that there is a significant potential in the cell. In general, it can be
concluded that the potential for culinary tourism in development of sharia tourism at Pekanbaru city has good potential.
AIC-2018-GDHEC-756: TEACHERS’ ROLE IN DEMAND AND SUPPLY OF EMPLOYABILITY SKILLS AMONG

ENGINEERING SCHOLARS: PRAGMATIC STUDY
Corresponding Author: KANWAL SHAHBAZ
Co-Authors: DR AAMNA SALEEM KHAN
Abstract: Employability skills are the personal attributes, understanding, skills and set of achievements that enable a
student to understand and attain a job and move between the jobs throughout the life span (Nanda et al., 2017). The
study has the objective to identify the perception of university governess about the significance of awareness of
employability skills and effectiveness of industrial-educational collaboration for the promotion of employability skills.
The total population sampling technique was used to collect data from University governess and tertiary scholars of five
engineering schools of NUST through Questionnaire for Employed/Unemployed Graduates and Students and Skills
Institution (Mustafa, Alam & Khalil, 2014) and face to face interviews (200 interviews were conducted). Through
pragmatic research SPSS XXIII and NVivo 11 was used to analyze the quantitative and qualitative data (9000 words
transcription). The quantitative results indicated that university governess and tertiary scholars reported the significant.
AIC-2018-GDHEC-757: IMPACT OF DYSFUNCTIONAL CAREER THOUGHTS ON ACHIEVEMENT MOTIVATION AMONG
UNIVERSITY STUDENTS
Co-Authors: REHMAN, R., BASHARAT, A., TAHIRA, GUL, S., & MUJAHID, S.,
Abstract: The challenges of globalization, acclimatization, and advancement in technology have raised the standards of
the world of work that results in dysfunctional career thoughts among university students. The current study is aimed to
investigate the impact of dysfunctional career thoughts on achievement motivation among university students. There
were 48 males and 42 females; 75from middle adulthood, 15from late adulthood; 72 from private university (Iqra and
Foundation), 18 from Government (NUML) University; 30 from BS 1st semester and 30 from BS last semester and 30
were from MS 2nd and last semester; 13 from low level socioeconomic, 62 from middle status and 15 from high SES;
86 were single, 3 were married and one was divorced; who participated in the research. The SPSS-XXIII analysis
depicted that there is a significant negative correlation between dysfunctional career thoughts and achievement
motivation. The linear regression showed that dysfunctional career thought as a predictor has explained 46% variance in
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achievement motivation among high achievers; dysfunctional career thoughts were found significantly high among
males than females. The results provide empirical evidence to design strategies and policies to improve the present and
future career growth of the students by more focusing on achievement motivation and controlling the dysfunctional
career thoughts among tertiary education system.
AIC-2018-GDHEC-758: EXCESSIVE E-GAMING AMONG UNIVERSITY STUDENTS

Co-Authors:
Abstract: E-gaming can be defined as playing games on electronic devices like cell phones, the personal computer
(PC), laptop, any model of X-Box, PSP, play station etc with the variety of games like action, fighting, racing,
educational, makeover etc. The study aimed to investigate the effects of excessive E-Gaming on Attention Span,
Aggression and Impulsivity. Data was collected from E-Gamers (13-25years) through a multi-stage sampling technique
and regression, ANOVA and t-test were applied to analyze the data. The results depicted that E-Gamers who spent
more time on E-Gaming were the significant predictors of high aggression and impulsivity with low attention span
accounting for 62% of the explained variance. The number of adult male E-gamers is more than adult female E-gamers;
The number of adolescent male and female E-gamers is equal; the number of adolescent female E-gamers is more than
the number of adult female E-gamers. Mindful Attention Awareness Scale, Buss-Perry Aggression Questionnaire,
Urgency, Premeditation, Perseverance, Sensation Seeking, Positive Urgency, Impulsive Behavior Scale (UPPS-P
Impulsive Behavior Scale) and Video Game Survey were used to measure attention span, aggression, impulsivity and
time span respectively. The current research would contribute in planning interventions for the emerging high rate of
aggression, impulsivity with low attention span among E-Gamers.
AIC-2018-GDHEC-765: THE EFFECT OF FLIPPED CLASSROOM AND PROBLEM BASED LEARNING STRATEGIES IN
HIGH SCHOOL CHEMISTRY EDUCATION
Corresponding Author: HALIMATUS SYAKDIYAH
Co-Authors: BASUKI WIBAWA, HARTATI MUCHTAR
Universitas Negeri Jakarta
Abstract: Thermochemistry and Reaction Rate are the subjects with the lowest achievement level at the National Exam
(UN) in 2016. Thermochemistry and Reaction Rate are subjects that require algorithmic abilities in addition to factual
and conceptual knowledge. The purpose of this research is to know the influence of learning strategies of flipped
classroom and problem-based learning on Thermochemical and Reaction Rate learning results. This research uses
quantitative approach using experimental method with 3x2 treatment by level design, chemistry learning results as
dependent variable, learning strategy as independent variable, self learning as moderate variable. Before further testing
the variable with ANAVA 2 Lane, they first get tested with normality and homogeneity test to research data. The result
of this study can be seen that the strategy of flipped classroom, problem-based learning, and expository influence
student’s chemical learning results. Achievement of learning results with flipped classroom learning strategy is higher
than the problem-based learning and expository strategies. There is a significant interaction between the learning
strategy and the student’s self learning on the use of problem-based learning and expository strategies.
AIC-2018-GDHEC-770: INCLUSIVE TAFSIR METHOD IN THE WALISONGO’S PERSPECTIVE AND FUNCTIONS TO STEM
AGAINST RADICALISM
Corresponding Author: MA'MUN MU'MIN
Co-Authors:
Institut Agama Islam Negeri Kudus
Abstract: The name Walisongo was given by Sultan Mehmed I from Turkey, for nine scholars, were sent to Java for
da’wa in 1404. According to van den Berg, Carlyle and Spencer, that Walisongo’s preaching was conducted peacefully.
There is acculturation of Islamic culture with Java. Islam is full of humanism and inclusivism. So, orientalists accuse
da’wa was carried out by force and sword, as alleged Golda Teacher and Samuel Zwimer, was certainly not true.There
were two scholars namely Ja’far Shodiq and Umar Said in Kudus whose performed da’wa through cultural
acculturation approach, Islamic values with the Hindu-Buddhist tradition by harmonious and inclusive approach. The
teachings of Ja’far and Umar became religious life philosophy Muslim in Kudus.Today the Kudus scholars developed
this philosophy through tafsir recitations in Masjid al-Aqsa Kudus to these days. This philosophy was developed into
Muslim Kudus which is inclusive and useful to counter radicalism. But today, there are some Muslims committing
terror in the name of jihad and da’wa.The problems start with selecting certain verses to justify their movements,
misinterpreting of religious texts methods, there were goals to be achieved and actions beyond religious and
humanitarian values. To minimize the occurrence of religious radicalism required of inclusive tafsir methods, which put
forward the values of inclusivism.This study discusses the Ja’far Shodiq’s and Umar Said’s philosophy in developing
inclusive tafsir methods to counter the development of radicalism in the world. The author used the religious concept of
Clifford Geertz and Glock and Stark, the concept of religious texts reading of Paul Ricoeur, the concept of religion
function of Joachim Wach, and the concept of religious attitude Richard Niebuhr. Design of this study were field
research and qualitative approaches with socio-anthropological perspectives.
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AIC-2018-GDHEC-782: PERFORMANCE APPRAISAL SYSTEM OF PUBLIC TECHNICAL UNIVERSITIES OF MALAYSIA- A
STUDY
Corresponding Author: SITANSU PANDA
Co-Authors: M. WARIS, M. YUSRI, A.Q. ADELEKE
Abstract: Appraisal of employee performance is vital for technical universities. The Performance Appraisal System
(PAS) is useful for periodical evaluation of job performance. Different factors are attributing to Performance Appraisal
System of such universities. Factors like importance of PAS, Appraisal Process, Performance Planning, Documentation,
Feedback, Reward and Performance Standards have significant impact on PAS. It is statistically evidence of perceptual
variation about Performance Appraisal System among the respondents. More awareness and understanding the
importance of appraisal system shall be helpful for employees as well as the technical universities of Malaysia. Firstly,
the essentiality of Performance Appraisal System for Technical Universities of has been discussed in introduction. The
literature pertaining to appraisal system is being reviewed in second part. Thirdly, methodology followed in this study
has been mentioned. Fourthly, results and their analysis are discussed. Finally, concluding aspect of this article has been
reflected.
AIC-2018-GDHEC-787: A STUDY OF RELATIONSHIP AMONG TRAITS OF PERSONALITY AND LEARNING STYLES

PREFERENCES OF STUDENTS AT HIGHER EDUCATION
Corresponding Author: HINA AKBAR
Co-Authors: MS. HINA AKBAR, DR. AFIFA KHANAM
Lahore college for women university
Abstract: The present study was designed to identify the relationship among social cognitive traits of students’
personality and their learning styles’ preferences at Higher Education. All students of Higher Education of government
sector Universities in Province Punjab were the population of the study. The random sampling technique was used to
select 1000 students from the target population. Two standardized instruments were administered to measure the social
cognitive traits of personality and learning styles of the participants. The personality traits were measured by (NEO-
BFI) inventory by (Costa & McCrae, 2010) having 44-items and learning styles were measured by (LSI) inventory by
(Kolb & Kolb 2005) consisting 10 factors. The data were analyzed by applying Pearson correlation coefficient to find
out the relationship between personality traits and styles of learning while the prediction study was conducted through
regression analysis. The results of the study showed that converging style of learning is a significant predictor of
Neuroticism, whereas the assimilating style of learning is significant predictor of Extraversion and Conscientiousness.
The accommodating style of learning is also significant predictor of Neuroticism and Conscientiousness. There was
found a significant relationship between agreeableness (personality trait) and learning styles (assimilating, diverging
and accommodating). The study holds implications for accommodating students with different personality traits and
learning styles in the classroom.
AIC-2018-GDHEC-788: DEVELOPMENT OF BRAINBASED INTERVENTION MODEL FOR LEARNING ACCELERATION
Corresponding Author: GULNAZ FATIMA
Co-Authors: MS. H.GULNAZ FATIMA, DR. UZMA QURESHI, DR. AFIFA KHANAM
Lahore college for women university
Abstract: AbstractThe study aimed to develop a brain based intervention model for the learning acceleration of
children at early elementary level. A counter balance experimental design was adopted for the study. Total 180 6th
graders were selected from 3 different schools, N=60 from each school, taking all elementary school students of
Province Punjab as the population of the study. The schools were randomly selected from three areas; urban, suburban
and rural areas. In each school, 60 students were distributed in two equal groups of 30 each. The experimental group in
each school was taught using three types of activities (cooperative Learning, Practical Simulation, and Problem solving
separately) and the control group of thirty students were taught with conventional method. After three months, all
experimental groups were given alternative treatments. Another session of three months was taken with the three type
of activities alternatively. Cumulatively each experimental group was taught with each strategy but with different
sequence. All sessions were pre and post tested including three control groups. The activities were developed from the
12 chapters of General science book of grade 6. Total period of experiment was 9 months consisting of three phases of
3 months. The study found positive affect of cooperative learning, practical simulation and problem solving on
students’ academic achievement. The study has implications for the use of brain based acceleration strategies to
enhance early elementary students learning.
AIC-2018-GDHEC-792: LIMITATION FACTORS OF WHISTLEBLOWING PROTECTION ACT 2010 EFFECTIVENESS: IN-
DEPTH INTERVIEW STUDY
Corresponding Author: NORIDAYU ABDULLAH SANI
Co-Authors: 1. DR ABDULLAH SALLEHUDDIN ABDULLAH SALIM 2. 3ASSO. PROF DR NAHARIAH JAFFAR
Abstract: Like Malaysia, the commitment to eradicate the corruption was established through the enactment of
Whistleblowing Protection Act 2010 (WPA). The effectiveness of whistleblowing plays a vital role in detriment
corruptions issue. The recent Malaysia worst Corruption Perception Index 2017 and increases of Global Corruption
Barometer 2017 should encourage the need to explore the answers in relation to whistleblowing practice, particularly
among public sector internal auditors in Malaysia. Hence, this study is warranted to explore the antecedents that
influence the likelihood of whistleblowing practice among public sector internal auditors. Due to the complexity of
whistleblowing practice, this study decided to conduct a semi-structured interview among the internal auditors from
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ministries, statutory bodies and state government offices. The result of this study reveals that there are four limitation
factors of WPA effectiveness, that include power distance, failure of WPA implementation, lack of manpower and
ineffective internal control. This study also ignites few recommendations to improve the effectiveness of
whistleblowing legislation in Malaysia.
AIC-2018-GDHEC-795: LEGAL ANALYSIS REGARDING THE INCONSISTENCY IN THE LAW ON ENVIRONMENTAL

SOCIAL RESPONSIBILITY IN INDONESIA
Corresponding Author: RISE KARMILIA
Universitas Pasir Pengaraian (UPP)
Abstract: Indonesia mentions the term Corporate Social Responsibility with Environmental Social Responsibility as an
embodiment of business ethics in the context of morality. This principle was abstracted into Indonesian positive law so
that contributing voluntary activities for transforming humanity became an obligation. This obligation is stated in the
company’s social responsibility as well as this is a differentiator from other countries. In the development of regulations
regarding social environmental responsibility experiencing various problems including inconsistency of the rule of law,
environmental social responsibility as an obligation So that this was chosen as a problem in this paper. The problem
approach in this study uses a normative juridical method with the starting point of the study to analyze the inconsistency
of the law to view environmental social responsibility as an obligation. Data collection is done by library techniques and
by examining reading sources related to the topic of research. Analysis of the data obtained is collected, sorted, and
organized in one pattern, category and basic unit, then the data are analyzed by qualitative methods. From the research
conducted, the results show that it is necessary to renew the legal system of environmental social responsibility,
especially regarding legal substance in order to homogenize the obligations of all legal subjects so that finally the
implementation of environmental social responsibility is realized
AIC-2018-GDHEC-796: ONLINE COLLABORATION AND SELF-REGULATED LEARNING IN VIRTUAL LEARNING

ENVIRONMENT OF A VIRTUAL UNIVERSITY
Corresponding Author: FARHANA KHURSHID
Fatima Jinnah Women University
Abstract: This paper is based on an intervention study that aimed to examine the online collaboration and self-
regulation of learning among students studying in a virtual university, Pakistan. The usual approach to study for
students was to work individually on their assignments but in this intervention project students participated in a group
project which involved online collaboration in a wiki. Such an approach was expected to not only mitigate the effects of
loss of social relationships and sense of community often experienced in online learning (Hiltz et al.,2000) but also to
harness opportunities for collaborative learning (Dillenbourge, 1999). It was expected to enable and support the
development of self-regulated learning (Pintrich, 2000) and in particular socially shared regulation (Hadwin & Oshige,
2011). Thus this study aimed to find out to what extent students become ble to self-regulate their learning while
working collaboratively online with peers using a wiki as a collaborating and communication medium in an online
learning environment. Male and female students (n=28) participated in the online collaborative group project over a 10
week period and a wiki was utilised as an online collaboration and communication medium. Data was collected using
the Motivated Strategies for Learning Questionnaire’ (MSLQ) (Pintrich et al (1993), administered before and after
participation` in the group project. The MSLQ measures changes in self-regulated learning skills. Results indicated an
overall increase in the mean value of post test scores of all components. The results of paired sample t-test for the
metacognitive self-regulation’ component revealed a medium effect size (0.34). The resource management strategies’
revealed highly significant changes (t= -5.253, p= .000) and a large effect (0.71). These findings indicate that the online
collaborative group experience is effecting the students’ self-regulated learning skills. Moreover, this online
collaborative group experience helped them to become independent learners by self-regulating their learning in a
socially shared manner.
AIC-2018-GDHEC-803: A STUDY OF TRANSVESTITES: SELF-PRESENTATION OF BISSU

Corresponding Author: ASRUL NUR IMAN
Co-Authors: ASRUL NUR IMAN
Padjadjaran University
Abstract: Bissu is a transvestites phenomenon revealed in ancient Bugis texts. Since hundreds of years ago, a Bissu has
been regarded as a saint for serving and an advisor to kings and costum leaders. The obejectives of this research were to
determine how is the front and back stage behind a Bissu and to learn how a self-presentation of Bissu among societies
in South Sulawesi.This research applied qualitative explorative with dramaturgy approach. It involved 9 Bissu as the
informants dissaminated in four regencies in South Sulawesi. The data were collected through observation, interview
and documentation, and analized using interactive analysis model with data validity checking techniques and
triangulation.The result shows that the front stage of Bissu is loyal and obediant towards norms and values prevailed
within societies through their roles as a priest of ancient Bugis seen from phisical appereance, behaviour, and attitude
within social environment. Meanwhile, the back stage of Bissu, which gets less attention of values and norms, enables
them to meet their financial needs, sex, and self-existance as calabai (waria) who still desire for a guy. Furthermore, the
informants showed another side of them that is not bound to the rules of the front stage, but unanimously undergo the
rules and norms of the back stage for their favors. Self-presentation as a Bissu and beyond calabai (waria) shows the
difference of each informant in managing roles and self-impression they want to display and perceive both in the front
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and in the back stage. A study about self-presentation of Bissu has not got enough attention from communication
researcher in the world.
AIC-2018-GDHEC-807: IMPACT OF PHUBBING ON MENTAL HEALTH AND QUALITY OF LIFE OF COMMUNITY ADULTS
Co-Authors: MAHNOOR SAEED, RIDA KINAAT, AYESHA NIDA, AMNA GULZAR
Abstract: Phubbing is a phenomenon in which one looks at his mobile/laptop excessively that result in avoiding people
around them which are becoming a global issue nowadays. The current study aimed to investigate the impact of
Phubbing on Mental health and Quality of life among community adults. Non- probability convenient sampling
technique with cross-sectional research design was used to collect data from 270 participants including 140 males and
130 females with an age range of 21-80 years. The research was completed in two phases i.e. Phase I was conducted to
measure the psychometric properties of instruments and Phase II included the main study. The analysis by SPSS-XXIII
revealed that Phubbing is significantly positively correlated to mental distress and significantly negatively to the quality
of life. Phubbing as a predictor variable explained 18% variance in depression, anxiety, and stress. The t-test revealed
that significant gender differences exist for the Phubbing, mental health and quality of life among community adults.
The study provides an empirical evidence to control Phubbing across the globe.
AIC-2018-GDHEC-822: THE CONTRASTIVE ASPECTS OF THE WORD ORDER IN ENGLISH AND SINHALA AT THE
PHRASE AND THE CLAUSE LEVELS
Corresponding Author: MANOJ ARIYARATNE
Abstract: Abstract The present study is a comparative analysis of word order in English and Sinhala. Sinhala is one of
the two official languages the other being Tamil and the mother tongue of the majority (about 70%) in Sri Lanka is an
Indo Aryan language spoken mainly in Sri Lanka. English is the language of Britain, Ireland, North America, Australia
and other countries. The main objective of the study is to understand the different properties of the two languages in
respect of word order which introduces the translators who deal with English and Sinhala as source and target
languages, the comparative concepts of two languages (Sinhala and English) so as to facilitate them to accurately
translate. In the methodology of the study, the word order of both languages has been analyzed separately and
compared. The data for Sinhala presented here is drawn from several native speakers. Being a non-native speaker of
English, the researcher of this survey has drawn data for English from native samples. The word order universals of
Greenberg are considered in the comparison of two languages in the study. The main conclusion is that though Sinhala
is considered a SOV (Subject+Object+Verb) language and English a SVO (Subject+Verb+Object) language both share
common properties. The word order of both languages is fixed at the phrase level whereas at the clause level there is a
flexibility.
AIC-2018-GDHEC-827: HYBRID IDENTITIES OF HERITAGE IN THE PUBLIC REALM _REINVENTING ASIAN IDENTITY
THROUGH HISTORICAL STRUCTURES
Corresponding Author: PUTERI SHIREEN JAHN KASSIM
Co-Authors: TENGKU ANIS QARIHAH
Abstract: In the past,part of the discourse of Asian Identity which haverevolved around the architectural imageries and
identities derived from its rich past vernacular heritage including structures and artisanal works have focused on
indegenous forms,skills and buildings.This has led to a lack of focus on the evolving forms of it’s public
realm,particularly more complex typologies from the era of early 1900# as Asian societies stepsinto the threshold of
early modernity.Many of such structures,though novel,are said to be tinged with Colonial or syncretic interference and
influences.The paper highlights that certain forms of its public structures that are rooted in the essence of local culture
including architecture must be celebrated a form of vernacular. This should be developed into frameworks of urban
identity which could reformulate urban guidelines in the midst of rapid modernisation and globalisation in Asia.
AIC-2018-GDHEC-834: SULAPAPA EPPA VALUE IN PARENTING FAMILY OF SINGLE PARENT

Corresponding Author: INDRAYANTI INDRAYANTI
Co-Authors: INDRAYANTI
Abstract: Culture as local wisdom should be maintained. Especially in an increasingly sophisticated globalization era.
This is because many noble values ??are taught both for the community and for the person. The Bugis community has
many noble values, one of which is known as sulappa eppa. Sulappa eppa, which means rectangle, although its initial
form is like four rhombus (Rahman, 2006). Sulappa Appa itself means four main elements in each individual. In
leadership, sulappa eppa consists of the first element is macca (intelligent), the second element is lempu (honesty), the
third element is warani (brave), and the fourth element is getteng (commitment) (Rahmi, et al). If all these elements can
be fulfilled by individuals, then he deserves to be a leader. Parents, especially single parents must be able to fulfill the
element of sulappa eppa in order to set an example for their children to become role models.This study uses a
qualitative method where key informants are three families who understand sulappa eppa. The purpose of this study was
to find out: 1). How do single parent parents understand sulappa eppa into him? 2). How do single parent parents apply
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sulappa eppa to their families?The results of this study 1. Single parent parents get and learn the value of sulappa eppa
from their parents 2. Single parent parents apply the value of sulappa eppa into their families.
AIC-2018-GDHEC-840: INVESTIGATING THE POTENTIAL OF INTRODUCING INFORMATIONAL TECHNOLOGY BASED

NETWORK SYSTEM FOR ELLANGA TRADITIONAL CASCADE TANK-VILLAGE SYSTEM IN SRI LANKA
Corresponding Author: NEVIL RATNAYAKE
Co-Authors: MAHESH HAPUGODA, MANOJ ARIYARATHNA, R WEERAKOON
Abstract: This paper attempts to suggest that an Information Technology assisted networking program can be
introduced to systematize and rationalize the Ellanga Agricultural Model alas Cascade Tank-Village System that is
developed as an alternative and sustainable agricultural system instead of the existing mass cultivation framework. The
United Nation’s Food and Agriculture Organization (FAO) has accepted the Ellangawa Agricultural Network as an
efficient and sustainable system of agriculture that least harms the eco-system and least causes the health hazards
(Dharmasena 2017; Bebermeier et al 2017; Jayasena et al 2011; UNDP 2017); UNFAO 2018; Raymond 2018;
Geekiyanage 2013). Therefore, this system that has been practiced in Sri Lanka for centuries has its own topographical
methods and strategic utilities when it comes to implementation. The Information Technology model that is supposed to
introduce can enhance the efficiency and the forecasting ability of the system when it comes to varying and fluctuating
waterfall in Sri Lanka. Water management, tank capacity and capacity development, subsequent agricultural area, crop
and harvest, marketing variables as well as settlement capacity, forest growth, catchment shading and many other
components can be arranged, systematized and forecasted alone with this IT system. Preliminary data are gathered by
visiting some of the Ellanga model villages that are practicing this method and interviews are conducted with the
Irrigation Department, Meteorological Department, Agriculture Officers and the respective communities. This IT based
mathematical-statistical model will help to modernize agriculture, maximize the utilization, enhance traditional
agricultural heritage, preserve the biodiversity in traditional ontology when it is coupled with IT ontology. This will also
help resuscitating the traditional knowledge in the evolving Sinhala-Buddhist village system in the face of modern post-
global context.
AIC-2018-GDHEC-846: THE FEATURES OF THE ACEH WOMEN'S LEGISLATOR IN THE ACEH LEGISLATIVE ASSEMBLY
(DESCRIPTIVE STUDY OF WOMEN’S LEGISLATIVE MEMBER AS A POLITICAL COMMUNICATOR IN DPRA)
Corresponding Author: AINOL MARDHIAH
Co-Authors: AINOL MARDHIAH
Abstract: The presence of women as legislators in the Aceh legislative assembly began to rise again after the end of
conflict in Aceh that almost 30 years. The gait of Aceh women who are involved in politics and become legislators have
begun to arise again, women have filled political spaces in Aceh. This study intends to examine how women legislators
features as political communicators in the Aceh legislative assembly. The research method used in this study is
qualitative with a case study approach. Data collection techniques are carried out through interviews, observation and
documentation. The study found that the features of Acehnese women legislators as political communicators in the
legislative assembly can be found from the peculiarities, uniqueness of Acehnese women legislators consisting of
former combatants / sympathizers of the Free Aceh Movement (Gerakan Aceh Merdeka/GAM), and everything that
connected to the women in legislative assembly such; women legislative profiles, background education, religious
symbols that are inherent in themselves in carrying out their activities as legislators. The conclusion is that the presence
of women legislators in the Aceh legislative assembly from various backgrounds made Aceh’s local parliament more
colorful, more dynamic and harmonious. For legislators who are former combatants / sympathizers of GAM, the
Struggle which was formerly in arms, but now with rhetoric in parliament.
AIC-2018-GDHEC-850: THE ENHANCEMENT OF LEG MUSCLE STRENGTH BY BACK HALF SQUAT AND LEG
EXTENSION PRACTICE TOWARDS LONG RANGE KICKING ABILITY OF SOCCER PLAYER
Corresponding Author: BEATRIX J. PODUNG
Co-Authors: ACHMAD PATURUSI; WILLIAM A. KAWUWUNG; RECKY H. E. SENDOUW
Abstract: The purpose of this study is to measure how influential the enhancement of leg muscle strength by back half
squat and leg extension practice towards long range kicking ability of Sea Horse soccer player. The population is all
soccer player in PS Seahorse Partners soccer association. 20 respondents as sample were picked by Random Sampling
technique. Sample is divided into two group through Matched Ordinal Pairing technique in which 10 respondents for
leg muscle strength exercise with half squat and other 10 respondents do leg extension exercise (comparison). Used
method in this research is experimental method, randomized control group pre-test ad post-test design as the research
design. Research instrument used in this research is kick ability test. To examine the hypothesis t-test is used based on
two independent samples by real standard α=0,05. T-test score obtained from the calculation result using t-test
statistics is tob = 10,66. While score obtained from t table critical score with real standard α = 0,05; n1+n2-2 is as
ttab = 2,101. This fact shows that tob = 10,66 > ttab = 2,101, so zero hypothesis (o) is refused and accepting the
alternative hypothesis (Ha), which clarifies that the ability average of long range kick in back half squat exercise group
that treated by leg muscle strength exercise is bigger than the ability average leg extension exercise group. So, the
finding shows that leg muscle strength exercise with back half squat is better in enhancing the log range kicking ability
of Seahorse Partners soccer player compared to leg extension exercise group.
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AIC-2018-GDHEC-851: THE EFFECTIVENESS OF ACTIVE INTERMITTENT ANAEROBIC EXERCISE AND PASSIVE
INTERMITTENT ANAEROBIC
Corresponding Author: ACHMAD PATURUSI
Co-Authors: BEATRIX J. PODUNG; NANCY BAWILING; RECKY H. E. SENDOUW
Abstract: The purpose of this study was to determine the type of exercise that has a more effective effect in increasing
the maximum work capacity between active anaerobic exercises with passive anaerobic exercises after conducting
research on 24 male students of the Department of Coaching Education (PKL) Faculty of Sport Sciences (FIK) Manado
State University (Unima) in aged 17-19 years as samples. The sample was divided into 2 groups, each of 12 people,
namely anaerobic exercise group with active and passive intermittent anaerobic training groups. Both types of exercise
are carried out on an ergometer bicycle (Monark). Design of the study Randomized control group pre-test and post-test
design . Collecting instrument Ergometer bicycle which is stated by the number of Watts . Analysis with paired
observation pair t-test statistics and two independent sample t-tests. The results obtained in this study are as follows; (1)
The first hypothesis, there is the effect of anaerobic training that is active later on to increase the maximum work
capacity in the male students of the Department of Coaching Education (PKL) Faculty of Sport Sciences (FIK) Manado
State University (Unima). (2) The second hypothesis is that there is an effect of passive anaerobic training on increasing
the maximum work capacity of male students of the Department of Coaching Education (PKL) Faculty of Sport
Sciences (FIK) Manado State University (Unima). (3) The third hypothesis, there are differences in the effect of active
intermittent anaerobic training and passive intermittent anaerobic exercises on increasing maximum work capacity.
However, from the results of different tests prove that active intermittent anaerobic training is more effective when
compared to passive anaerobic training to increase maximum work capacity in male students of the Department of
Coaching Education (PKL) Faculty of Sport Sciences (FIK) Manado State University (Unima)
AIC-2018-GDHEC-853: INDONESIAN STUDENTS’ ATTITUDES ON MICROSOFT POWERPOINT USAGE IN ENGLISH

CLASSROOM
Corresponding Author: ADOLF RICHARDO BAGUS SETIADI
Abstract: Nowadays, PowerPoint is becoming more common to be used in education throughout the world, including
in an English classroom in Indonesia. One thing that must be considered before implementation of PowerPoint in
English classroom in Indonesia is the students’ attitudes towards PowerPoint, since it may influence their learning. This
research attempted to investigate Indonesian students’ attitudes towards the PowerPoint’s influence on their learning
and their instructors’ performance in an English classroom in Indonesia. Also, the difference between male and female
students in terms of their attitudes towards PowerPoint on those aspects was also investigated. The literature review of
this research focused on attitudes and its influence of students’ learning and students’ attitudes towards PowerPoint
usage in education. This research used the quantitative approach and utilized questionnaire to gather the data. The
participants of this study were the students of Universitas Satya Negara Indonesia (USNI), a private university in
Jakarta, Indonesia. The data were analyzed using descriptive statistics and the Mann-Whitney U test. The results of this
research indicated that in general, participants showed positive attitudes towards PowerPoint’s influence on their
learning and their instructors’ performance in an English classroom. Also, no significant difference between social
studies and science studies students or male and female students in terms of their attitudes towards PowerPoint’s
influence on those aspects. Those results may encourage English teachers and lecturers in Indonesia to utilize
PowerPoint in their classroom due to the positive attitudes of the students towards it.
AIC-2018-GDHEC-857: THE EFFECTIVENESS OF USING COLLABORATIVE WRITING METHOD AND METACOGNITIVE

WRITING METHOD IN ENHANCING STUDENTS’ WRITING IN SECONDARY SCHOOL EDUCATION
Corresponding Author: TAUFIK AROCHMAN
Co-Authors: MARGANA
Pascasarjana - Universitas Negeri Yogyakarta
Abstract: This study was aimed to find out: (1) the more effective strategy between the collaborative writing method
and the metacognitive writing method, (2) the more effective strategy between the collaborative writing method and the
conventional writing method, (3) the more effective strategy between the metacognitive writing method and the
conventional writing method, and (4) the most effective strategy among collaborative writing method, metacognitive
writing method, and conventional writing method in the teaching of writing. This study was a quasi-experimental
research using Pre-test - Post-test Control Group Design. The data were collected from 108 students of secondary
school in February-March 2018 in Yogyakarta. The sample of the study was the students of Muhammadiyah School in
Yogyakarta which were determined by using cluster simple random sampling. There were four hypotheses of this study
and the research findings revealed that the hypotheses were accepted. It can be concluded that the collaborative writing
method is the most effective strategy in comparison to the other two methods as indicated by the value of sig of the
control group (0.000) and the value of sig of the experimental group II (0.043) which are lower than lower than 0.05.
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AIC-2018-GDHEC-868: THE ROLE OF EDUCATORS IN CHILD FRIENDLY SCHOOL IN MANADO
Corresponding Author: APELES LEXI LONTO
Co-Authors: RUTH SRIANA UMBASE; TELLY DELLY WUA; JEANE TUILAN
Abstract: Differences in the perceptions of educators in responding to the implementation of child protection laws lead
to differences in the fulfillment and protection of children in schools. This study aims to analyze the role of educators in
Child Friendly Schools. The research method used is a qualitative research type of phenomenology. This research was
conducted on even semester in 2018. The results of the study showed that Child Friendly Schools in Indonesia,
especially in Manado City were schools that were developed based on the National Education Standards which were
given reinforcement on the fulfillment and protection of children’s rights, especially in schools. Educators who have
been trained in implementing child-friendly school indicators have become increasingly professional. Conversely,
educators who are not yet trained, are pessimistic and even tend to be mistaken and extreme; they do not want to
violence but be apathetic towards students. Therefore, it is necessary to have a common perception and commitment in
realizing the development of Child Friendly Schools. Teachers need to be trained in the Convention on the Rights of the
Child, the Law on Child Protection, and its Application in schools.
AIC-2018-GDHEC-870: DEVELOPMENT OF NATIONAL INSIGHT BASED ON THE MINISTER OF HOME AFFAIRS

REGULATION NO. 32 OF 2011 IN MALANG REGENCY
Corresponding Author: SRI HARTINI JATMIKOWATI
Co-Authors: PRAPTINING SUKOWATI; THEODORUS PANGALILA; RECKY H. E. SENDOUW
Univesitas Merdeka Malang
Abstract: This study aims to explore a number of phenomena in the Malang Regency community system related to
national insight, primarily associated with the erosion of the spirit of nationalism and patriotism among the people,
especially in the younger generation. The perspective of this research approach is Inductive Qualitative Research. The
research location is in Malang Regency which includes Kepanjen Subdistrict, Lawang District and Singosari District.
The source of data is the people of Malang Regency by taking samples by snowball sampling or data source sampling
techniques, which initially amounted to a little longer to become large. Data collection techniques in this study are
observation, interviews, questionnaires and documentation. The study found that the erosion of national insight in the
Malang Regency community, especially in the younger generation, is believed to encourage internal divisions in the
society. The length of the issuance of the Decree of the Malang Regent regarding the provision of Program grants for
the formation of nationality insights became the biggest obstacle in the application of the Minister of Home Affairs
regulation no. 32 of 2011. This study concludes that the positive results of national insight development activities are
carried out using grant funds from the Malang Regency APBD based on the Regulation of the Minister of Home Affairs
No. 32 of 2011 received extraordinary attention from all elements in the community.
AIC-2018-GDHEC-884: MEMBRANE WATER TREATMENT: A REVIEW IN ISLAMIC AND SCIENCE PERSPECTIVES

Corresponding Author: WAN MARDHIAH
Co-Authors: WAN AINAA MARDHIAH WAN ZAHARI, IRWAN MOHD SUBRI, AZMAN AB RAHMAN, MOHAMAD ADIB
MOHAMAD SALIH
Universiti Sains Islam Malaysia
Abstract: Membrane Water Treatment: A Review in Islamic and science Perspectives*Wan Ainaa Mardhiah Wan
Zahari1, Irwan Mohd Subri2, Azman Ab Rahman3, Mohamad Adib Mohamad Salih41&4 Islamic Studies Department,
Centre for General Studies and Co-curricular, Universiti Tun Hussein Onn Malaysia2&3 Faculty of Shariah & Law,
Universiti Sains Islam Malaysia*ainaa.mardhiah90@gmail.comAbstractThis paper is about a review on membrane
water treatment according to Islamic and science perspectives. Nowadays, water as the most precious human right
facing many issues regarding its misuse leading to critical water shortage and contaminated. Various methods have been
introduced to tackle this water issue. One of the aspect is by having water treatment or water recycle using process of
membrane water treatment. So, the aim of this paper is to explore the concept of water and how the treatment and
purification of water in Islam and science views. Next, this paper also suggested the membrane water treatment as the
method and process to treat and purify the water whether this water membrane process is comply to Shariah compliance
or vice versa.. The methodology of this paper is qualitative approach by using document analysis of article papers, feqh
turath books and also related document references. The result reveals the membrane water treatment process in Islamic
and science perspectives.
AIC-2018-GDHEC-890: THE PORTRAYAL OF INTERPERSONAL VIOLENCE IN MALAYSIAN INDEPENDENT ONLINE

MEDIA
Corresponding Author: NORIZZATI SAIFUDDIN
Co-Authors: HASMAH ZAINUDDIN
Abstract: Malaysians have been shocked with the trending cases of interpersonal violence happened in Malaysia. This
interpersonal violence may involve and commits to a person or family members whom they have a relationship with.
Five components of interpersonal violence are comprising of youth violence, child maltreatment, intimate violence,
elder abuse and sexual violence. Unfortunately, it is difficult to make Malaysian society aware of these risks and
dangers that may influence the way people behave and act towards each other. In the media perspective, the attention to
the issue decline when journalists and editors moved on from this reporting this issue. There is a need to supply more
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information regarding this behaviours to generate attention on this issue. The purpose of conducting a study on this
issue is to determine the way Malaysian independent online media portraying interpersonal violence cases. The
objectives of this study are to study the media agenda, public agenda and policy agenda used in interpersonal violence
reporting in Malaysian independent online news. This study used quantitative content analysis by analysing 140 news
articles from two selected independent online news as the sample of this study. Two independent online news used in
this study which includes Malaysiakini.com and FreeMalaysiaToday.com. From this study, the media plays an
important role as the agenda setter in addressing the criticality of interpersonal violence issues to the Malaysian society.
The portrayal of interpersonal violence news is important to shape the pattern of Malaysians in viewing on the
seriousness of this matter. This result can be used to plan strategies by increasing the public knowledge on the criticality
of interpersonal violence so that public aware of the issue.
AIC-2018-GDHEC-894: DESIGN OF LEARNING MEDIA GRAPHIC DESIGN THROUGH ANDROID TECHNOLOGY-BASED

Corresponding Author: ASRUL HUDA
Co-Authors: ALMASRI, NELDA AZHAR, RADINAL FADLI
Universitas Negeri Padang
Abstract: Based on observations implementation of learning Graphic Design indicated only limited by using print
module media, with lecture methods and guided practice and have not used learning media with android technology.
This study purpose to improve student learning by: (1) Producing learning media Graphic Design based through
Android Technology. (2) Producing Graphic Design learning media through Android Technology -based that valid in
Informatics Engineering Education Study Program, Faculty of Engineering, Padang State University. This research is a
Research and Development Research. This study refers to design of development research with 4D development model.
This 4D model consists of 4 stages, namely, Define, Design, Develop, and Disseminate. Validity test analysis applied
by using validity coefficients Akik v. The results of this research are learning Graphic Design through Android
technology -based that valid with validity value 0.835 for media aspects and 0.863 for material aspects. The result is
developed media is state valid so that it can be used for learning graphic design in Informatics Engineering Education
Study Program, Faculty of Engineering, Padang State University.
AIC-2018-GDHEC-896: DEVELOPMENT OF AN ASSESSMENT OF SCIENCE PROCESS SKILLS IN BASIC ELECTRICAL

ENGINEERING SUBJECT IN THE VOCATIONAL HIGH SCHOOL
Corresponding Author: HANTJE PONTO
Abstract: Basic Electrical Engineering (BEE) is one of the very important subjects to be mastered by the Electricity
program students in Vocational High Schools. Mastery of the BEE concept so that students are able to apply in
analyzing electrical circuits and advanced lessons such as electrical installations, electrical machines and so on. BEE
subjects are part of physics so that is in the category of science. The aim of the study was to develop an assessment of
science process skills in BEE learning for vocational students. The research subjects were vocational high schools in
North Sulawesi province, Indonesia. The method used is research and development (R & D) model of ADDIE
(Analysis, Design, Development, Implementation, and Evaluation). The results of the study show that the assessment of
science process skills developed in BEE learning is practical, feasible, and effective for assessing students’ science
process skills.
AIC-2018-GDHEC-902: INTERACTIVE EFFECT OF WORK PLACE SPIRITUALITY AND JOB AUTONOMY WITH
ORGANIZATIONAL BASED SELF -ESTEEM ON ORGANIZATIONAL LEARNING CULTURE
Corresponding Author: MANSOOR HUSSAIN
Co-Authors: AMIR GULZAR
Foundation University Islamabad, Rawalpindi Campus
Abstract: Learning has assumed added significance over the period of time and considered as key factor to the success
of organizations. There is an ongoing debate among academics and practitioners alike about real essence of learning and
its determinants. In this study the main purpose is to examine the role of organizational based self-esteem as one enabler
of organizational learning culture. A model has been proposed to scientifically analyze the moderating effects of work
place spirituality and job autonomy between organizational based self- esteem and organizational learning culture.
Employees from private security companies participated in this research and linear regression analyses along PROCESS
MACRO executed in SPSS are used to test hypotheses. This research positions work place spirituality and job
autonomy in learning culture debate and implies that learning can be enriched by attending to spiritual enrichment and
autonomous jobs. The research suggests a significant relationship between organizational based self esteem and
organizational learning culture, whereas moderation by work place spirituality is not proven.
AIC-2018-GDHEC-903: LEARNING MATERIAL ANALYSIS OF MOTORCYCLE ENGINE TUNE-UP PRACTICE

COMPETENCY OF VOCATIONAL HIGH SCHOOL STUDENTS
Corresponding Author: SURYO HARTANTO
Co-Authors: ASRUL HUDA
Riau Kepulauan University
Abstract: The gap appears between the demands of industrial work skills and the school circumstances in terms of
student learning materials in the vocational high school of motorcycles engineering department. This study at revealing
the learning materials scope of a 4-stroke engine tune-up among the students of motorcycle engineering department in
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the vocational high school. This study can be categorized as descriptive quantitative. The research respondents
consisted of 30 people, they were mechanic, head of the mechanic, and Service Advisor (SA) from an authorized
workshop of Honda or AHASS and the vocational high school teachers of motorcycles engineering. The research
instruments used the questionnaires that had been examined for its validity and reliability. Based on the research result,
industry party needs the learning material of 4-stroke motorcycle tune-up. It requires 100 topics/ subtopics of materials
but there are only 35 topics/ subtopics covered in SMK syllabus. It means 65 topics/ subtopic as the gap. Moreover, the
subject of 4-stroke motorcycle tune-up in motorcycle engineering department of vocational high school need to be
adjusted to meet the standard requirements of the world of work for motorcycle engineering field as much as 65 topics/
subtopics
AIC-2018-GDHEC-904: DEVELOPMENT OF PHYSICAL ACTIVITY PLAY MANAGEMENT TO IMPROVE PROSOCIAL

BEHAVIOR
Corresponding Author: PRAMONO PRAMONO
Co-Authors: SUDARSINI
Universitas Negeri Malang
Abstract: Prosocial behavior reflects a child’s concern or attention to others, for example, by helping, entertaining, or
just smiling at another child. This activity found that such caring behavior in response to other people’s emotional
changes was predicted by the quality of relationship between a teacher and a child. The purpose of this study is to
develop a play management to improve prosocial behavior in early childhood. This study used research design adapted
from the Educational Research and Development model. The assessment of experts (validators) about play management
is easily understood by the teacher. Games 1 to 6, from all 6 questions, 4 questions in the very valid category 66.67%, 2
questions in the valid category 33.33% and 0 question in the invalid category 0%. The evaluation of the experts
(validators) about the evaluation tools of prosocial behavior is appropriate to be used for kindergarten students aged 5-6
years. Games 1 to 9, from 9 questions, 6 questions in the very valid category 77.78%, 2 questions in the valid category
22.22% and 0 questions in the invalid category 0%.
AIC-2018-GDHEC-905: EFFECTIVE LEADERSHIP ON CURRICULUM 2013 IMPLEMENTATION IN RELIGIOUS BASED

SCHOOLS
Corresponding Author: JUHARYANTO JUHARYANTO
Co-Authors: IMRON ARIFIN
Abstract: This study aims to describe: 1) the problems of the school experienced in implementing the Curriculum 2013
in the context of religious foundation; 2) the principal’s view of the Curriculum 2013 implementation. 3) The roles
performed by the principal as a leader in the implementation of the Curriculum 2013, and 4) The strategy carried out by
the principal as a leader in the framework of the successful implementation of the Curriculum 2013. This study uses a
qualitative approach using a case study research to describe effective leadership in excellence school. Data and all
information then discussed with all participants (by purposive sampling) through forum group discussion. The last
analysis of the findings then approached by combining with literature review. The key informant in this study is the
principals and teachers. Data was collected through participatory observation techniques, in-depth interviews, and
documentation. The research found that there was four dominant leadership played by the principal in realizing
effective schools, they are spiritual leadership, change leadership, instructional leadership, and entrepreneurial
leadership. Spiritual leadership become a major motive for the principal to make a lot of changes in optimizing the
instructional goals development through a lot of entrepreneurship values
AIC-2018-GDHEC-907: AN ASSESSMENT OF SERVICE QUALITY IN PRIVATE SECTOR HIGHER EDUCATION

INSTITUTIONS WITH RESPECT TO STUDENTS’ PERCEPTIONS
Corresponding Author: SHAHEEN FATIMA
Co-Authors: DR. AQEEL AHMAD
HAILEY COLLEGE OF COMMERCE,UNIVERSITY OF THE PUNJAB
Abstract: Universities are the breeding grounds of societies having intellectuals and knowledge capital. The current
study attempts to measure determinants of service quality by students’ perceptions perspective in most and least
influential factors in private sector higher education institutions of Pakistan particularly in Lahore .By following a
quantitative approach, data was collected using questionnaire having five dimensions of service quality and 48 items.
Ten private sector HEIs were included in study as sample .Only students of final year/semester were participated in the
study to tap the perception level. The Alpha Cronbach used for this instrument was 0.910 for all the dimensions of
service quality .As far as service quality of private sector HEIs is concerned this study directs areas for improvements.
Exploratory factor analysis was used which extracted nine factors as determinants of service quality of HEIs with
students’ perception perspective. Principal component Analysis Rotated Component Matrix elaborates those eight
ineffective items which are not converge in nine factors .Recommendations are provided to improve service quality in
those items.
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AIC-2018-GDHEC-909: APPEAR IN COURT THRU VIDEO CONFERENCING SYSTEM: RECOMMENDATION FOR AN
ISLAMIC FINANCE PERSPECTIVE
Corresponding Author: NUR KHALIDAH DAHLAN
Co-Authors: NUR KHALIDAH DAHLAN
universiti kebangsaan malaysia
Abstract: Technologies applied in court is considered as a new type of method to settle dispute. Settlement of any
dispute thru technology in court shall benefit all; Judges, Lawyers and parties concerned. Malaysian court especially in
Sabah and Sarawak have dealt civil dispute cases thru technology approach. These development shows promising ways
to decrease backlog cases that had been experienced in courts throughout the years. Hence, this paper suggested that the
technology method apply in civil court particularly in Sabah and Sarawak court should adopted too in the Islamic
finance disputes. It is important for everyone’s future that we study the current technology in order to develop more
effective settlement for Islamic Finance dispute for Malaysia.
AIC-2018-GDHEC-919: A REVIEW ON AFTERMATH OF NATURAL DISASTER: PTG AND HELP SEEKING BEHAVIOR
AMONG DIFFERENT GENDERS
Corresponding Author: SADAF ALAMDAR
Co-Authors: YUQING ZHANG
INSTITUTE OF PSYCHOLOGY, CHINESE ACADEMY OF SCIENCES
Abstract: Recent studies have shown that natural disaster survivors experience severe psychological distress or
experience personal growth, known as posttraumatic growth (PTG). The author reviewed 10 studies published from
2000 to 2016 which measures Post traumatic growth and Help-seeking behavior in natural disasters. Factors related to
being younger, female, education, socio-economic status, exposure to disaster, acceptance, instrumental support,
positive reframing, planning and use of positive religious coping is consistently linked with Post traumatic growth and
Help seeking behavior. No study was found which directly studied Help seeking behavior and Post traumatic growth;
however use of coping strategy of instrumental, social and emotional support and Post traumatic growth domain of
relating to others indicate the help seeking attitude. It results in help seeking behavior which is critical for disaster
victims to better cope with stress and possibly experience Post traumatic growth. Future studies should identify the role
of different gender in terms of culture-specific meanings, implications and experiencing Post traumatic growth by
engaging in Help seeking behavior.
AIC-2018-GDHEC-925: THE EFFECTIVENESS OF YOUTUBE ENGLISH VIDEOS TOWARDS STUDENTS VOCABULARY

COMPETENCY
Corresponding Author: AZUREEN AZIZ
Co-Authors: SUHAILA NGADIRON
Abstract: AbstractVocabulary has become a crucial aspect of learning the English language. The aim of this study is to
find out the effectiveness of using English videos from YouTube towards students’ vocabulary competency. This study
employed a quantitative research design. To fulfill this purpose, 50 diploma students were selected from a university in
Negeri Sembilan. These participants were then divided into two equal groups of experimental and control. A vocabulary
test was administered as a pre-test for both groups prior to the treatment. There were three sessions of vocabulary
lessons conducted with both groups in which the experimental group watched the English videos and the control group
underwent the traditional teaching method. After the sessions, post-test was given to both groups. The scores of both
tests were collected and analyzed using descriptive statistics. Results revealed that the experimental group experienced
improvement in their vocabulary mastery compared to the control group. Few recommendations are presented based on
the research findings.
AIC-2018-GDHEC-927: EVIDENCE OF RELATIONSHIPS BETWEEN TEACHES’ LEADERSHIP STYLE PRACTICES FOR

LEARNING AND STUDENT ACADEMIC PRESS/EMPHASIS
Corresponding Author: HEMATHY KUNALAN
Co-Authors: HAIRUDDIN MOHD. ALI, MOHAMAD SAHARI NORDIN
Abstract: The purpose of the study was to investigate the relationship between teachers’ leadership styles practices for
learning with students’ academic press/emphasis (AP/AE) at selected secondary schools in Kuala Lumpur. The study
employed a quantitative research design to address the research problems and two research hypotheses. A total of 328
students from three selected secondary schools in Kuala Lumpur was randomly selected to complete the survey
questionnaires of the study. The data were statistically analyzed using confirmatory factor analysis and structural
equation modeling. The results showed that the English subject teachers at the selected national secondary schools
exhibited clearly the two leadership styles practices (COE and COA) as it supported the hypotheses that the two
predictors were adequate to explain students’ AP/AE, particularly COA which was the most influential predictor. This
study therefore adds a new dimension to the body of knowledge that will help researchers’ efforts to understand the
relationship between English subject teachers’ leadership styles practices and students’ AP/AE. As this study takes
place in the Malaysian context, it definitely contributes to the enriching of the indigenous body of knowledge. The
implication would be in terms of the teacher training and enhancement of teacher professional development
programmes.
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AIC-2018-GDHEC-928: A DESIGNED MODULE FOR SUPPORT PROBLEM-SOLVING SKILLS AMONG ENGINEERING
TECHNOLOGY EDUCATION STUDENTS
Corresponding Author: ZAINAF ZAINAF
Co-Authors:
Abstract: The research study examined the effectiveness of the module designed intervention in supporting the
problem-solving skills among students in Engineering Technology from Technical Vocational Education and Training
Institution. A combination of Theory Inventive Problem Solving and Experiential Learning Theory were used in this
module designed. The study had 68 students and formed two groups: control and experimental. Students from the
experimental group were taught with a module designed during their final year project 1 course meanwhile control
group learned the techniques in a natural way. The research instrument consists of a scheme of work, syllabus, lesson
plan, student exercise sheet, module powerpoint, implementation checklist and also rubrics assessment. The
questionnaires were used as a data collection for both pre-post-test and results were analyzed using the SPSS program
package. Findings indicate significantly improved students’ problem-solving skills as compared with the control group
and highest score was for quadrant 4. The increase in the mean gain for quadrant 4 was the difference of 6.91-5.91=1.00
that showing positive changes in their problem-solving skills.
AIC-2018-GDHEC-935: ISLAM AND SPIRITUAL INTELLIGENCE; REPOSITION OF UNIVERSITAS ISLAM NEGRI RADEN
INTAN IN DEVELOPMENT OF HUMAN RESOURCES
Corresponding Author: SYAMSURI ALI
Co-Authors: SYAMSURI ALI
Universitas Raden Intan Lampung
Abstract: This study aims to illustrate the relationship between Islam and spiritual intelligence in developing Human
Resources. Studies on Spiritual Intelligence have been developed, not only in the western world but almost everywhere
in the world and become a novelty when activating spiritual intelligence in the development of human resources with
Islamic studies. This study is a qualitative study by combining the results of literature review and observation on the
Universitas Islam Negeri Raden Intan campus and then understanding the concept so that it can be concluded that the
concept of spiritual intelligence is expected to create a spiritually intelligent society, whose diversity flows with
awareness of the heart and soul, thus making their religious expressions become swollen, inclusive, and prelude. In the
context of human resource development, those values manifest into things, such as excellence, fulfilling one’s potential
and letting others do the same, commitment to endless growth, and humility and high quality of serviceProvide
AIC-2018-GDHEC-938: A RESEARCH STUDY TO EXPLORE THE EFFECTIVENESS OF THE INTERACTIVE CD INTO

REMEDIAL TEACHING IN SCIENCE AT THE ELEMENTARY SCHOOL
Corresponding Author: MARIA BIBI
Co-Authors: DR. FARHANA KHURSHID
Fatima Jinnah Women University,Rawalpindi
Abstract: Slow learners students have problem in their learning as compared to their class fellows. They face difficulty
in learning different concepts of science subject. Technology is playing an important role in education field.
Information and Communication Technology (ICT) helps students to succeed in world. The interactive CD is one of the
tools of ICT. Slow learners students can practice repeatedly on these interactive CDs for their better learning. This study
was designed to investigate the effectiveness of an Interactive CD for remedial teaching of slow learners in science
subject. An experimental study was conducted for four weeks in a Government elementary school in Rawalpindi. Thirty
slow learners students of Fifth class, were the sample of this study. Different concepts of General science were taught to
these students through Interactive CD. This CD contained material and activities on body parts e.g. heart, and liver etc.
Data was collected through pre- and post-tests. The paired sample t-test was calculated to find out the significant
difference between mean scores of pre- and post-tests of the experimental group. The significant values of t-tests 0.00,
indicated that teaching through Interactive CD, helped slow learner students in their understanding of difficult concepts
of General science subject.
AIC-2018-GDHEC-941: REPUBLIKA NEWSPAPER’S POLITICAL ECONOMY ON THE BANNING OF HIZB UT-TAHRIR

INDONESIA
Corresponding Author: BUDI SANTOSO
Co-Authors: ACENG ABDULLAH, DIAN WARDIANA S, ENI MARYANI
Padjadjaran University
Abstract: Founded in 1993, Republika was meant to serve Indonesian Muslims, particularly mid-class, to get reliable
and more neutral information concerning Islam. However, it was also used as New Order’s instrument to sow the idea
of moderate Islam which did not question the state’s ideology and constitution. It is evident that Indonesia is a fertile
ground for many Islam mazhab (schools) and organizations to grow. Not only locals like Nahdlatul Ulama (revival of
Muslim scholars) and Muhammadiyah, but also global Islamist network like Hizb ut-Tahrir (Islamic Party of
Liberation). It means that Republika deals with various faces and interests of Islam. The existence of mass media cannot
be separated from its ideological and political interests. Therefore, news, as the main product of the media, is a field
where various ideological powers encounter, including the media itself. This paper, which is part of a more extensive
study, aimed to reveal Republika’s political economy regarding the banning of Hizb ut-Tahrir Indonesia by the
Indonesian Government in May 2017.
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AIC-2018-GDHEC-950: A CONCEPTUAL PAPER ON THE ROLE OF LOCAL CHAMPION IN RURAL TOURISM
DESTINATION IN MALAYSIA
Corresponding Author: SITI AISAH ABAS
Co-Authors: DR. NORHAZLIZA BINIT ABD HALIM
Abstract: This conceptual paper endeavors on exploring the roles and characteristics of local champion’ in rural
tourism destination in Malaysia. Successful rural tourism development is dependent on resilient leadership for cross
sectional activities between rural tourism business which take calculated risks for the benefit of the destination but, has
received little attention and empirical examination. The study reviews literature on the development concept and roles
of local champion in rural tourism setting, the development of rural tourism destination in Malaysia and the
performance of homestay programme. However, given the lack precision regarding the notion of local champion
particularly in rural tourism destination, this research finding will expand further the understanding of the local
champion concept and enhance theoretical progress on the relationship between the roles of local champion, local
community support and the performance of rural destination. Therefore, there is a vital need to study on the role of
leadership and concept of local champion in rural tourism in order to sustain the tourism industry.
AIC-2018-GDHEC-952: MYOSTATIN MRNA EXPRESSION AND ITS ASSOCIATION WITH CARCASS AND BODY WEIGHT
OF LOCAL PIGS IN MINAHASA
Corresponding Author: REVOLSON A MEGE
Co-Authors: YERMIA S MOKOSULI; DEBBY J RAYER; FRISKA M MONTOLALU; NONNY MANAMPIRING
Abstract: Myostatin gene is known as a member of the growth gene’s superfamily (TGF-β) which works to
suppress the muscle growth. This study was designed to investigate the Myostatin mRNA expression and its association
with body weight and carcass of local pigs in Minahasa. This study uses local pigs taken from many places in the
Minahasa district. The parameters measured were Myostatin mRNA expression by reverse tranriptase RT-PCR, body
weight, and carcass weight of local pigs in Minahasa. mRNA sample is taken from sceletal muscle of sacrifice pigs. The
Myostatin primer gene used is F = 5 ‘CCA CTC CGG GAA CTG ATT GA 3’ and R = 5 ‘TCT CA 3 AGG AGT CTT
GAC GGG’ with its housekeeping gene is GAPDH. The results showed that myostatin mRNA expression was
positively correlated (P
AIC-2018-GDHEC-955: GAME COMMUNITY CONSTRUCTION IN LOCAL COMMUNITIES (STUDY OF COMMUNITY SOCIAL

REALITY IN NGUWOK VILLAGE AND SIDODOWO VILLAGE, MODO DISTRICT, LAMONGAN REGENCY, EAST JAVA)
Corresponding Author: KRIDAWATI SADHANA
Co-Authors: PRAPTINING SUKOWATI; YUSTINA NDUNG
Universitas Merdeka Malang
Abstract: Dice games in rural communities - traditionally at first a means of entertainment in between free hours after a
day of working in fields or rice fields. In the afternoon until the evening, they fill their time to gather with their
neighbors and fellow villagers to chat, chat and play together. Even if there are gatherings at death events, weddings
and other rituals are always used that opportunity to play dice. However, in the process of changing times and the social
conditions of the community, the dice game which was initially an entertainment and satisfying pleasure experienced a
change of purpose and ingredients into a gambling game. Then it is known in the game of dice-gambling with the terms
players, Bandar, collectors, bettors, Bandar servants, cashiers, and spectators. This study aims to describe and analyze
dice game construction in rural communities (Nguwok Village and Sidodowo Village) in Modo Subdistrict, Lamongan
Regency in East Java. In this study, qualitative approaches and grounded theory were used as data analysis techniques.
Data collection in this study used observation techniques and interviews. The results of this study indicate that in social
reality dice games are always in ritual events and entertainment events organized by local people initially as
entertainment games that are open for a long time quietly experiencing changes in structure and function and hidden.
Manifest [entertaining] in the social structure of the society changes its dominant latent function (gambling). Finally,
the existence of the game of dice (gambling) is carried out as activities organized by the community and are attached to
the crowds and crowds. Such conditions will eventually become a culture of the society that has been difficult to
eliminate and even developed in the village head election event and if there is a national and international football
game.
AIC-2018-GDHEC-957: KIAI LEADERSHIP MODEL IN THE DEVELOPMENT STRATEGY OF THE PARTICIPANTS

(PHENOMENOLOGY STUDY OF DEVELOPMENT OF SUNAN DRAJAT ISLAMIC BOARDING SCHOOL IN LAMONGAN
REGENCY, EAST JAVA)
Corresponding Author: PRAPTINING SUKOWATI
Co-Authors: AHMAD IWAN ZUNAIH; SRI HARTINI JATMIKOWATI
Abstract: This study aims to find out and analyze the Kiai’s leadership model and strategy in the development of Sunan
Drajat Islamic Boarding School in Lamongan district, East Java province. The research approach and strategy chosen in
this research process is a qualitative research approach. Research informants were: Leaders of Islamic Boarding
Schools, Boarding Schools, Santri, Communities around Islamic Boarding Schools and Regional Governments. Data
collection in this study uses two ways, namely interviews and documentation. Data analysis in this study used the
method of Milles and Hubernan (1984) which consisted of: Data Reduction, Display Data and Conclusion Drawings. In
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this study it was concluded that the leadership style of a Kiai was very influential in the strategy of developing Islamic
boarding schools. The vision of Islamic boarding schools is in the figure of the Kiai. The vision is implemented in a
leadership style in managing Islamic boarding schools. This study recommends research on the role of output in society.
AIC-2018-GDHEC-964: COMPARATIVE STUDY OF THE HIGHER EDUCATION SYSTEM IN THE PUNJAB AND KHYBER
PAKHTUNKHWA
Corresponding Author: DR IMRAN HAMEED
Co-Authors: DR TAHIR ULLAH JAN
Elementary & Secondary Education Department Khyber Pakhtunkhwa
Abstract: The study focuses on the comparative study of the higher education system in the Punjab and Khyber
Pakhtunkhwa. The objective of research was to compare the strategies of teaching, examination system and
competencies of the teachers in the higher education system of respective universities of both the provinces. The study
was descriptive in nature in which survey was conducted. The population was comprised of 1638 students from the
Punjab and 1110 students from the Khyber Pakhtunkhwa and the sample size was 313 students from three universities
of the Punjab i.e University of Punjab (Lahore), Bahaudin Zakriya University (Multan) and University of Sargodha in
(Sargodha) were randomly taken from Punjab Province and 285 students from three Universities of Khyber
Pakhtunkhwa i.e. University of Peshawar (Peshawar), Abdul Wali Khan University (Mardan) and Gomal University
(Dera Ismail Khan) from KP Province in the morning session 2014-2016. The questionnaire was developed on five
point Likert scale. Through Cronbach Alpha, reliability of the questionnaire was checked and score was .738.
Independent sample t-test and mean score was applied through SPSS 16. The results show that higher education system
in the Punjab is better than Khyber Pakhtunkhwa.
AIC-2018-GDHEC-975: ALLOCATION OF FUNDS FOR RURAL DEVELOPMENT (STUDY OF SOCIAL REALIZATION OF

COMMUNITY PARTICIPATION ON DEVELOPMENT IN GAMPONG MERDUATI VILLAGE BANDA ACEH)
Co-Authors: MUHAMMAD USMAN; I MADE WENI; KRIDAWATI SADHANA
Abstract: The purpose of this study is to describe and analyze community participation and the factors that influence
the development of the Gampong Merduati village in Banda Ace. The qualitative research method is the method used in
this study. Determination of informants is done by purposive sampling, assuming that the informant understands the
problem being studied and can provide information and responses to the problems that are the objectives of this study.
The data needed in this study consists of primary data and secondary data. Data collection techniques in the field,
namely through interviews, observation, and documentation studies. Data analysis in this study used the method of
Milles and Hubernan (1984) which consisted of Data Reduction, Display Data, and Conclusion Drawings. The results
of this study show that community participation in the implementation of the Village Fund Allocation (ADD) in the
Gampong Merduati Banda Aceh, both participation in the form of energy, mind, and participation in the form of budget
has been running well, in accordance with the wishes of community members and implementation instructions. Factors
affecting community participation in the implementation of the Village Fund Allocation in Gampong Merduati Village
in Banda Aceh are a sense of belonging, responsibility, and habits that have become a tradition in the Gampong
Merduati Village. The ability of human resources (HR) of community members is reliable so that it has implications for
the quality and quantity of the Village Fund Allocation itself. This research recommends further research on the role of
government in encouraging community involvement in development.
AIC-2018-GDHEC-976: COMMITMENT TO CARE CSR (MORE THAN MINING) (STUDY IMPLEMENTATION OF

REGULATION KUTAI EAST DISTRICT NUMBER 1 YEAR 2017 CONCERNING SOCIAL AND ENVIRONMENTAL
RESPONSIBILITY OF THE COMPANY IN THE ACTIVITIES OF MINERAL AND COAL MINING PT KALTIM PRIMA COAL)
Co-Authors: BONAVENTURA NGARAWULA; FELLY SIANUS LUNG; KRIDAWATI SADHANA
Abstract: This writing aims to describe and describe the implementation of Regional Regulation of East Kutai No. 1 of
2017 on mineral and coal mining business activities of PT Kaltim Prima Coal. The method used in this paper is a
qualitative method with case study approach. The author obtained data through secondary data by collecting data
through literature study method. Furthermore, the data were analyzed by qualitative descriptive method. The results of
this writing indicate that the implementation of corporate social responsibility or CSR conducted by PT Kaltim Prima
Coal (KPC) has been in accordance with the provisions of Regional Regulation of East Kutai No. 1 of 2017 on
Corporate Social Responsibility and Environment, both in terms of principle and program activities. This study
recommends further research on community involvement in the application of regional regulations.
AIC-2018-GDHEC-981: THEORETICAL FOUNDATION OF THE FUNCTIONALIST THEORY OF ORGANIZATIONS: A

PRACTICAL FRAMEWORK FOR MANAGEMENT OF HIGHER EDUCATIONAL INSTITUTIONS
Corresponding Author: MUFTAHU JIBIRIN SALIHU
Co-Authors: MORSHI SIRAT, RABIATUL-ADAWIAH AHMAD RASHID
Institut Penyelidikan Pendidikan Tinggi Negara (IPPTN), Universiti Sains Malaysia.
Abstract: This paper, mainly discussed the conceptual and theoretical underpinnings or foundational framework of the
functionalist theory of organizations with an in-depth reference to three theoretical approaches within the functionalist
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paradigm. The paper analysed critically the current relevance of functionalist theories to the educational organisation
and management of higher educational institutions. The paper has selected the three approaches and associated them to
university setting, illustrating them by use of images or metaphors that capture the understanding of the theoretical
approaches as they are applied in practice, with reference to university within the context higher educational institutions
of learning. The first section of the paper identified the various meaning and characteristics of the functionalist theory
with specific reference to the three theoretical approaches within the functionalist paradigm. The second part critically
analysed the current relevance of functionalist theories to organisations and in the management of educational
institutions. Finally, the paper selected those specific approaches and related them clearly to a university as a case using
an illustration of a specific image and metaphor to capture the understanding of the theory as it is applied in practice.
AIC-2018-GDHEC-987: EXPLORING THE PRACTICE OF MUJAHADAH AND RIYADLAH AS THE ISLAMIC EDUCATION OF
NOBLE CHARACTER: A CASE STUDY IN PESANTREN ASSHIDDIQIYAH JAKARTA
Corresponding Author: IMAM BUKHORI
Co-Authors: PROF DR. BASUKI WIBAWA, PROF. DR. SURIANI
Universitas Negeri Jakarta
Abstract: The objective of this research was to understand the concept of noble character (akhlak mulia) building based
on the educational system of Pesantre i.e. through mujahadah and riyadlah activities. It was a qualitative research in
Pondok Pesantren Asshiddiqiyah Jakarta in 2017. The data collected through interview, observation and documentation
with triangulation validation. The data analysis and interpretation indicated that 1) Mujahadah as an effort to the
formation of akhlak is done through the ritual of istighatsah, mandatory jama’ah prayer, Monday and Thursday fasting,
David fasting, wiridan and dluha prayer. 2) Riyadlah as an effort to build akhlak. It is done by training students
gradually to self-control behavior and do good things.
AIC-2018-GDHEC-999: UNHEARD VOICE OF A TALENTED WOMAN SUBJECT TO DOUBLE DISCRIMINATION:

NARRATIVES OF WOMANHOOD WITH PHYSICAL CONSTRAINTS AND HER UNIQUE LEARNING EXPERIENCES
Corresponding Author: MAHVISH KANWAL
Co-Authors: MAHVISH KANWAL KHASKHELY, DR. AAMIR FIROZ SHAMSI, DR. IFFAT BATOOL NAQVI
Mehran University of Engineering and Technology
Abstract: This narrative account is about the struggles and experiences of a young woman with multiple lifelong
diseases (Retinitis Pigmentosa and Rheumatoid Arthritis) in a society which lacks proper awareness regarding such
diseases. Our traditional society seeks conformity and in the process increases burden of expectations on the already
fragile individuals especially women with debilities. The methodology undertaken to re-tell the experiences of Moomal
Jatoi* is narrative inquiry in which thematic analysis is conducted to identify various emerging themes which provide
insights to her struggles deepened by the double discrimination arising from her gender and disability. Such concerns
are discussed via the themes of sympathy and empathy, and unrealistic expectations. Other themes which cater to the
role and availability of counseling, training and support services for women suffering from such constraints include
Dearth of counseling, training & Inclusive education. Finally the themes catering to her coping mechanism and
transformational learning experiences include Courage, Competitiveness & achievements followed by an underlying
theme of nature’s compensation-learning via the third eye for such talented women. By providing the narrative of
differently able woman in conservative society, this study attempts to listen to her previously unheard voice to increase
general awareness and understanding towards the lives and learning experiences of brave women with physical
hindrances, and initiate the reader’s thought process towards helping them on multiple levels.
AIC-2018-GDHEC-1000: ANALYSIS OF EXAMINATION SYSTEM IN UNIVERSITIES OF KHYBER PAKHTUNKHWA

Corresponding Author: DR TAHIR ULLAH JAN
Co-Authors: DR IMRAN HAMEED
Elementary & Secondary Education Department Khyber Pakhtunkhwa
Abstract: The study aims at the analysis of the examination system in universities of Khyber Pakhtunkhwa Province.
The objective of the study was to analyze the examination system in the universities of Khyber Pakhtunkhwa. The study
was conducted in the two public sectors universities of Khyber Pakhtunkhwa province which were University of
Peshawar (Peshawar) and Gomal University (D I Khan). The survey research approach was adopted for this descriptive
research. 1080 students from University of the Peshawar and 550 students from Gomal University Dera Ismail Khan
were the population of the study. Out of population, 269 students from the University of Peshawar and 138 students
from Gomal University (Dera Ismail Khan) were randomly selected for the sample of the study. A questionnaire on 5
point Likert scale was developed and the reliability of the questionnaire was found .779. For the purpose of data
analysis SPSS 16 was used and t-test and mean score were also applied. The results of the study show that there were
some serious flaws and shortcomings regarding the internal marks and transparency in the examination system of
Gomal University Dera Ismail Khan.
AIC-2018-GDHEC-1006: ANALYSIS OF ELEMENTARY SCHOOL TEACHER COMPETENCY BASED ON EDUCATION
BACKGROUND
Corresponding Author: DEITJE KATUUK
Co-Authors: SJAMSI PASANDARAN; RECKY H. E. SENDOUW
Abstract: This study investigated the competence of elementary school teachers by examining the background of the
diversity of education that the teacher obtained. The study was conducted on 60 elementary school teachers in North
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Minahasa Regency using analytical descriptive methods, questionnaires and teacher competency test documents. Data is
processed and analyzed using qualitative statistics, and analysis of competency structure to explain determinant factors
in teacher competency mastery. The findings of this study indicate that pedagogic competence and professional
competence of teachers are still low at all levels of education possessed by teachers, and the structure of teacher
competence is still low. Nevertheless it was found that teachers with a background in Elementary School Teacher
Education (PGSD) had better competencies than teachers who were not PGSD. Important implications of the findings
of this study indicate that teacher education in the field of study, and strengthening the process of forming and
mastering teacher competencies are very important. This study recommends the teacher education paradigm based on
the development and strengthening of teacher competency structures.
AIC-2018-GDHEC-1012: DESIGN AND DEVELOPMENT OF NEW TEACHER QUALIFY (NTQ) APPLICATION

QUALIFICATION WITH RULE BASED CLASSIFICATION METHODS IN INFORMATICS ENGINEERING TEACHER WEST
SUMATERA
Corresponding Author: ASRUL HUDA
Co-Authors: RUSDINAL, KASMAN RUKUN, ARY RAMADHAN
Abstract: New teacher qualified is qualities of new teacher who will spearhead of national education in achieve
national education goals. Informatics Engineering Teachers have three different concentrations, namely Multimedia,
Software Engineering and Computer Network Engineering. To find out concentration of Informatics Engineering
Teachers, needed an application that can qualify Informatics Engineering Teachers into three concentrations with
classification method that has been tested by experts. The qualification application is built by used Rule Based
Classification method which is able to qualify the Informatics Engineering Teacher with Rule criteria that have been
applied. Development of website-based applications with Codeigniter Framework Version 3. The results of this
application design is produced an application that can be run by Local Area Network (LAN) facilities which will be
developed online-based on the future.
AIC-2018-GDHEC-1013: LEARNING PREFERENCES TRANSFORMATION IN TERTIARY EDUCATION

Corresponding Author: REVATHI SAGADAVAN
Co-Authors: SHINEY JOHN
INTI INTERNATIONAL UNIVERSITY
Abstract: The focus of the study is to have a better insight of preferred learning styles of younger generation
collectively. Learning preferences of a learner varies due to many elements. Most of the institution adopt student centric
as a vow, but at times it become unrealistic with increased number of students. However, it is possible to identify the
transformation in learning preferences of the students to cater teaching and learning process more effective. Index of
Learning style (ILS) questionnaire is adopted to identify the learning preferences of the students. The data collected
using online platform using convenience sampling method. This findings of the study suggested that Malaysian students
prefer social media as a main platform to get guidance from the instructor. Further, students are more visual and
sequential oriented learners. This study also emphasizes that learning preferences doesn’t change over time but the
mode of conduction is expected to change based on the digital world. This study will help academicians and policy
makers to serve students better based on their learning preferences and it is expected to improve the teaching and
learning process. The study is limited to students, future studies can focus in different countries and in different
generations.
AIC-2018-GDHEC-1014: COMMUNICATION BEHAVIOR MODEL AND CONSTRUCTION OF SOCIAL IDENTITY VEILED

WOMEN OF WAHDAH ISLAMIYAH WITH COMMUNICATION EXPERIENCE GOING TO WORK PROFFESION WORK IN
MAKASSAR CITY SOUTH SULAWESI
Corresponding Author: ANDI VITA SUMARINI
Co-Authors: ANDI VITA SUKMARINI, LUKIATI KOMALA ERDINAYA, HANNY HAFIAR, ASEP NURSOBAH
Universitas Fajar
Abstract: AbstrakThis research is expected to be able to explain how a veiled woman communicates and interacts in
the world of work. So that it will produce a model of communication behavior and the formation of social identity
through the communication experience of women who are veiled in Wahdah Islamiyah members who they get when
interacting in the profession of work in the city of Makassar. This study will use a qualitative approach with a
phenomenological study methodology in which data collection is done through in-depth interviews with observations
and documentation studies. Research informants were determined by purposive sampling with the consideration of
being directly involved in various activities carried out by informants, namely veiled women members of Wahdah
Islamiyah who were working in the profession in the city of Makassar. The research location was the Makassar branch
of the Wahdah Islamiyah DPP office and several businesses and workplaces from informants in the Makassar City area.
The results of this study indicate that there are two models of communication behavior among women with veils from
Wahdah Islamiyah members in the world of work. The behavioral model is a model of active internal pious and active
pious behavior where both are interconnected created by understanding the religion, organization and communication
experience gained by veiled women members of Wahdah Islamiyah. The active piety that they apply in the world of
work as well as in society they certainly get in the communication experience received in the past both positive and
negative experiences and lead them to better conditions in the future.
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AIC-2018-GDHEC-1029: ANALYSIS OF TEACHER STRATEGY IN DEVELOPING CHARACTER LEARNING AT SCHOOL
Corresponding Author: SJAMSI PASANDARAN
Co-Authors: DEITJE KATUUK; RECKY H. E. SENDOUW
Abstract: This study aims to examine the effectiveness of teacher strategies in character learning by analyzing teacher
mastery of strategies and the ability to implement character learning strategies. Using descriptive analytical methods,
data was collected using questionnaires and planning documents for the implementation of learning for 30 teachers. The
research findings indicate inconsistency in teacher knowledge about character learning strategies with the ability of
teachers to implement them into the learning process. Teacher’s conceptual knowledge is good, but it has not been
followed by the ability to identify and develop character learning steps associated with character learning resources in
the student environment. It was concluded that the teacher had substantial weaknesses in developing character learning
strategies. This study recommends a strategy to strengthen the teacher’s ability to develop character learning through
strengthening pedagogical and professional competencies through both the teacher education curriculum and teacher
professional development in a sustainable manner. The character learning strategy must be an important part of the
overall process of education and teacher development.
AIC-2018-GDHEC-1030: MAPPING OF WASTE WATER SOURCES IN THE CITY OF MANADO AND ALTERNATIVE
SOLUTIONS
Corresponding Author: TREESJE LONDA
Co-Authors: FELLY FEROL WAROUW
Abstract: The problem of wastewater is a serious problem to overcome. Pollution of rivers, waterways, wells, and the
sea is increasing due to the increase in community activities. This condition is a serious challenge in the context of
developing Manado as a world tourism city. This study aims to identify the location of waste water accumulation, by
tracing the source of waste. This information is traced through the RTRW map and the Manado City masterplan. The
study of wastewater management in the city of Manado is based on population density maps. The results of the mapping
show the level of waste sources starting from a density level of less than 100 people / ha (Area A), a density level of
100-300 people / ha (Area B), and a density level of more than 300 people / ha (Area C). There are conclusions of
alternative solutions to the problem of Area A wastewater treatment in place while waste from bathrooms, kitchens and
washing water may be disposed of without treatment. Area B of other household wastes must be processed by
processing on-site to a certain degree of processing, which is to reach a BOD concentration of 60 mg / liter. Area C of
all household wastewater will be processed in a centralized manner, namely the riolization system to a certain degree of
processing so that the BOD concentration that exits is maximum of 30 mg / liter.
AIC-2018-GDHEC-1031: THE EFFECT OF INTERNALIZATION OF LOCAL WISDOM SI TOU TIMOU TUMOU TOU THROUGH
CIVIC EDUCATION LEARNING ON INCREASING STUDENTS 'TOLERANCE ATTITUDES
Corresponding Author: THEODORUS PANGALILA
Co-Authors: JULIEN BIRINGAN, APELES L. LONTO, RECKY H. E. SENDOUW
Manado State University
Abstract: This study aims to examine the effect of the internalization of Si Tou Timou Tumou’s cultural values ??in
Civic Education learning on increasing students’ tolerance attitudes. This research was conducted in Tomohon City,
North Sulawesi Province. The main problem of this research is how the influence of Si Tou Timou Tumou Tou’s
internalization of cultural values ??in Civic Education learning to increase students’ tolerance attitudes. To answer the
research problem, the data used are in the form of numbers obtained from the results of the questionnaire with
measurements using a Likert scale for the variables Si Tou Timou Tumou Tou and student tolerance attitudes, while the
Civic Education learning variable uses the Survey of Study Habits and Attitudes Scale. The sampling technique used in
this study was cluster sampling. For processing and data analysis, the approach used in this study is a quantitative
approach by testing hypotheses using path analysis to see the relationship between the variables. The results of the
analysis of the research data show that: First, the cultural value of Si Tou Timou Tumou Tou, does not have a positive
effect on Civic Education learning because in this context cultural values ??are only a small part of Civic Education
learning content in high schools in Tomohon City. Second, Civic Education Learning has a significant influence on the
development of Student Tolerance Attitudes. Third, the cultural value of Si Tou Timou Tumou Tou and Civic
Education Learning together have a positive and significant influence to the development of student tolerance attitudes.
AIC-2018-GDHEC-1034: HEAD OF SCHOOL LEADERSHIP MODEL IN PERSPECTIVE OF GOOD GOVERNANCE IN

MURUNG RAYA HIGH SCHOOL, MURUNG RAYA DISTRICT, CENTRAL KALIMANTAN PROVINCE
Corresponding Author: AGUS SHOLAHUDDIN
Co-Authors: KRIDAWATI SADHANA, GUNTUR TALAJAN
Abstract: The purpose of this study is to describe how principal leadership models in the perspective of good
governance and efforts to breakthroughs and innovations made by high school principals in the district of Central
Kalimantan province Murung Raya? Descriptive study with a qualitative approach (qualitative approach). Data through
in-depth interviews and observation. Processing of data by the method of content analysis. Main informant principals in
SMAN 1 Murung, SMAN 1 Tanah Siang, SMAN 1 Laung Tuhup, SMAN 2 Murung and SMAN 1 Tanah Siang
Selatan. The results of this study concluded that leadership style that stands out and dominates shown by the principal
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of SMAN 1 Murung, by applying participative leadership style. Based on the findings, this leadership style is part of the
design model of leadership is sought, given the term Good School Governance Model , or in the language of the Dayak
Ngaju Principal Model BAHALAP , this model can be used as a model of leadership for other principals in Kabuapten
Murung Raya and Central Kalimantan province in general.
AIC-2018-GDHEC-1036: FLOOD DISASTER MANAGEMENT: A CASE STUDY OF MODEL VILLAGES IN SOUTH PUNJAB
Corresponding Author: MUHAMMAD SALMAN
Co-Authors: DR. FARIHA TARIQ
University of Management and Technology, Lahore, Pakistan
Abstract: Natural disasters have caused massive destruction all over the Pakistan in recent years, among these disasters
the Earthquake of 2005, Landslide in Hunza and Floods of 2010 are notable. Floods in 2010 affected hundreds of
villages in Punjab, which resulted in 0.5 Million destroyed houses in South Punjab only. In response to these floods, 22
Model Villages were set up in affected Southern Districts and devastated communities were given shelter in these
villages. This research focuses on district of Muzaffargarh and aims to study the deliverance mechanism of these shelter
units, the impacts of providing these units on the lifestyle of inhabitants and if Model Villages are truly contributing
towards disaster risk mitigation or not. Along with aforesaid purposes, this research also tries to address aspects of
community participation, community empowerment and liberty given to end users, in designing and building their own
houses, as these approaches ensure post disaster psychological recovery, reduced vulnerability towards disasters and
reflect cultural and traditional character in final product. Data from both primary and secondary sources, available
statistics, case studies, field surveys and interviews, has been used to carry out this research. Which contains statistics of
damage caused by floods before provision of model villages, the differences recorded after provision of model villages
and role of communities in disaster mitigation and colonization data which reflects the current scenario of these units.
Eventually, based on the performance of these model villages, the paper lists out the flaws present in this rehabilitation
model and puts forward recommendation to govern the disaster risk and to boost the role of community in disaster
preparedness and post disaster recovery.
AIC-2018-GDHEC-1048: A PROPOSED FRAMEWORK OF MEDIATING ROLE OF INTERPERSONAL EMPLOYEE CONFLICT

BETWEEN THE RELATIONSHIP OF SERVANT LEADERSHIP AND ACADEMICIANS OCB, USING PLS
Corresponding Author: MEHWISH RASHID
Co-Authors: ROSMAINI TASMIN, MUHAMMAD IMRAN QURESHI, MUHAMMAD SHAFIQ
Abstract: Interpersonal employee conflicts exist in every organization, which relates to Organizational citizenship
behaviours of employees. This study investigates the mediating role of interpersonal employee conflict between the
relationship of servant leadership approach and academicians OCB. Variance based structure equation modeling is
implementes as smar PLS is used to investigate the reltionship. A new framework is proposed as Interpersonal
employee conflict mediates the relationship between servant leadership and academicians OCB. It is recommened to
reduce the interpersonal employee conflict as these hampers the relationship between servant leadership dimensios ad
academicians OCB.
AIC-2018-GDHEC-1051: THE STUDY OF SOCIAL AND CULTURES' SOCIETY AT KOTO PANJANG RESERVOIR
CATCHMENT AREA IN THE LIMA PULUH KOTA DISTRICT
Corresponding Author: KHAIRANI KHAIRANI
Co-Authors: INDANG DEWATA
Abstract: The construction in at Koto Panjang reservoir catchment area Lima puluh Kota district caused by the land
use change that continues to occur due to changes in the social and cultural conditions of the community not only as a
supplier of electricity in Sumatra’s interconnection but also causing floods. Therefore, the aim of the research to
studying about social condition and culture after the construction at Koto Panjang reservoir catchment area in Lima
puluh Kota district. The type of this research is a qualitative research, with data collection techniques using
questionnaires, observation, interviews, and documentation. Furthermore, the data obtained were analyzed descriptively
by using percentages to describe the social and cultural conditions of communities in the study area. The results showed
that the forests exist around the Koto Panjang reservoir catchment area is customary lands society, where the
participation of traditional leaders in the management of forest areas is still low, as seen from the absence of the
customary rules (values/norms) which restrict the activities of people in the forest, so that people can perform economic
activities through the farming and agricultural freely. Agriculture and farming activities to improve the local economic
effect on floods and landslides.
AIC-2018-GDHEC-1052: EXPLORING PERCEPTION ON SIZING AND FIT OF CLOTHING FOR MALAYSIAN CHILDREN
Corresponding Author: NURASHIKIN SAALUDIN
Co-Authors: MOHD HAFIZUL ISMAIL
Abstract: The proliferation of clothing industry is caused by clothes not only for basic necessity but also as a trendy
fashion. Meeting an appropriate sizing and comfort clothes are the most important elements for consideration of
purchasing. Currently, not much study found that exactly defined the satisfaction on fit for children clothing in
Malaysia. The ambiguity will be answered by this study which the perception on sizing and fit of clothing for
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Malaysian Children from the perceptive of parent or guardian will be explored. Their expectations for the best fitting of
children’s clothes have been discussed. Girth and length was used in measuring key dimensions which were height and
bust for upper body and height and waist girth for lower body. Analysis of variance (ANOVA) has been performed
resulted that only higher income households had greater discrepancies with respect to expectation and satisfaction level
items than lower income parent or guardian (p-value=0.007). Overall, the result revealed that parent or guardian were
not satisfied on the current sizing system which the size labeled were differ between brands and manufacturers. This
could lead to customer confusion and dissatisfaction in clothing selection for both shopping channel which are physical
stores or via online.
AIC-2018-GDHEC-1053: IMPROVEMENT OF LEARNING ACHIEVEMENT IN WRITING COURSE: SELF-REGULATED

LEARNING MODEL VS. DIRECT LEARNING MODELTITLE
Corresponding Author: LA ODE NGGAWU
Co-Authors: LA ODE NGGAWU
Halu Oleo University
Abstract: One language skill that is considered a difficult skill is writing skill. The right learning model is needed to
improve the writing skill in learning English. This paper has conducted research on the the effect of the self regulated
learning model and the direct learning model. Our objective of the study is investigation of effect self-regulated learning
model and direct learning model in improvement learning achievement. This research was held out for students of
English Education Department, Halu Oleo University, who taken courses of Writing II at the odd semester, 2017/2018.
Furthermore, the study used an experimental method as the research method. Meanwhile, the sampling technique is the
random sampling technique. The results showed that the learning achievement of English for course of Writing using
the self-regulated learning model were far better than using the direct learning model.
AIC-2018-GDHEC-1055: PREDICTING ACADEMICIAN PUBLICATION PERFORMANCE USING ASSOCIATION RULE

MINING
Corresponding Author: MOHD ZAKREE AHMAD NAZRI
Co-Authors: SALWANI ABDULLAH, ROHAYU ABD GHANI AND NOR SAMSIAH SANI
Abstract: This research focuses on predicting academician performance in terms of publication rate and investigate the
factors that affect academicians’ achievement. This study investigates how scientific publication rate by individual is
influenced by factors such as gender, age, number of research grant and academic position of the researchers. Having a
association rules, university leaders can understand upcoming trends with respect to leadership requirements and
academicians needs. It is also helping university managements understand challenges and therefore can deploy the right
strategies for human resource management interventions. This paper describes the development of the predictive model
using a data mining technique. Previous studies have shown that there are many important variables when analysing
academicians’ productivity at the individual level. What is unusual with our approach is that this study is using
Association Rule Mining to identify the associative patterns for predicting next year’s performance. Association Rule
Mining is not a common approach for prediction as there are other methods that are better suited for predictive analytics
such as regression or metaheuristic algorithms. However, with finding association rules among the attributes obtained
from the university’s databases, we can predict the performance of an academician staff. To find strong and valid
association rules, different measures like min Interest, lift, leverage and conviction are considered. The study, involving
almost 3000 university lecturers, shows a number of interesting patterns that can be used for predicting individual
performance.
AIC-2018-GDHEC-1061: LEARNING SCIENCE AND MATHEMATICS USING THE SECOND LANGUAGE: YEA OR NAY?
Corresponding Author: ASHAIRI SULIMAN
Co-Authors: ASHAIRI SULIMAN, MOHAMED YUSOFF MOHD NOR & MELOR MD YUNUS
Abstract: Science and Mathematics are irrefutably essential and critical in the development of a country. The
significance of these disciplines have been globally acknowledged. With this cognizance, many countries have resorted
to teaching these two subjects in English, including Malaysia. This is prominent in countries with English as their
second language. Indubitably, in learning Science and Mathematics in English, students are deemed to be armed with
good language proficiency, to exude positive attitudes in their learning process and to demonstrate high level of
confidence. Thus, this study intends to discover students’ perceptions of learning Science and Mathematics in English
and the reasons underlying this move, as well as the challenges confronted. There were 201 students participated in this
study. Questionnaire and open-ended questions were employed to disclose the students’ views. The findings unveiled
mixed responses concerning the students’ perceptions. Furthermore, in-depth perspectives pertaining to this matter were
also unravelled, and several hindrances were unearthed. In brief, learning Science and Mathematics by using English is
a positive move aiming to arouse students’ interests in the three domains. However, more thorough discoveries are
needed to improve the current state of this issue. Otherwise, the history of PPSMI may dishearten the system once
again.
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AIC-2018-GDHEC-1080: MALAYSIAN PBL APPROACHES: SHAPING WORLD-CLASS TVET SKILLS TOWARDS IR 4.0
Corresponding Author: REYANHEALME ROHANAI
Co-Authors: REYANHEALME ROHANAI, HASYAMUDDIN OTHMAN, KHAIRUL AZHAR MAT DAUD, NURUL HUDA OMAR,
MAIMUNAH AHMAD, MOHD ERFY ISMAIL, ABDULLAH SULAIMAN
Abstract: An Industrial Revolution 4.0 promoted by Malaysian government entitles the rapid growth of manufacturing
sector thus promotes a multi-level of workforce and skilled work force needed to satisfy the rapid technological
development application. The challenges arise on preparing the individuals to meet with the current business at
adequate skills level and the student need to be prepared in such way satisfied the business expectations. Looking into
this situation, this paper aims to study the concept of correlation between active learning method known as Problem-
Based Learning (PBL) Method and required employability skills in TVET. As an initiative to enrich the future
opportunity on empowering TVET skills, this study assumes that there is positive relationship between employability
skills and PBL approaches in improving student’s quality and skills. The method of study involves documentation
analysis on previous research to proves the importance of employability skills in enhancing student’s competencies and
the effectiveness of Problem-Based Learning Method in preparing the students to meet the expectations. The main
findings of this study claimed that there was a positive relationship between employability skills and PBL learning
method. Result acknowledge that PBL has the ingredients to help develop employability skills and student’s behavior.
Through PBL, students learn to become more associates in the teaching and learning processes as they take
responsibility throughout the learning process. It would suggest that the educational institution should understand the
needs of the industry and students by creating awareness and guiding the students in self-analysis and in acquisition of
skills.
AIC-2018-GDHEC-1081: BUILDING INNOVATIVE ECOSPHERE IN MALAYSIA HIGHER EDUCATION

Corresponding Author: REYANHEALME ROHANAI
Co-Authors: HASYAMUDDIN OTHMAN, KHAIRUL AZHAR MAT DAUD, NIK ZULKARNAEN KHIDZIR, REYANHEALME
ROHANAI, & NURUL HUDA OMAR
Abstract: AbstractTo creating an ecosystem of innovation in higher education institutions needs to strategic planning
and implementation. Studies of adoption and existing practices for innovation is important in formulating strategies
towards the implementation of a holistic innovation in higher education institutions at Malaysia. The study it was
conducted at one of the higher educations institutions in Malaysia and aims to determine the acceptability of existing
practices and innovation in the educational institutions. The acceptance factors and practice of innovation was
identifying based on six main areas such as; (i) Knowledge of innovation model, (ii) Acceptance of the application
ecosystem of innovation in higher education institutions, (iii) Implementation challenges of innovation in higher
education institutions, (iv) The characteristics of innovative human capital, (v) Teaching and learning approaches to
embed innovation and, (vi) The general view of the education system. The results of studies generally indicate that all
respondents (100%) acceptance the government’s intention to foster a culture of innovation in Malaysia’s higher
education institution. However, the respondents also consider the adoption of an innovative culture in Malaysian higher
education institutions are still relatively low level.
AIC-2018-GDHEC-1084: THE CHALLENGES FACED BY TECHNICAL INSTRUCTORS IN IMPLEMENTING TPACK MODEL

IN TEACHING AND LEARNING
Corresponding Author: ROZALIND ABD RASIT
Co-Authors: ROZALIND ABD RASIT
Abstract: This study was conducted to examine the challenges faced by technical instructors in implementing TPACK
(Technological, Pedagogical, And Content Knowledge) Model in their teaching and learning. Specifically, the study
was carried out to identify the level of experience and practice gained by the technical instructors in implementing the
model. In addition, the study also aimed to identify the level of infrastructure available during the implementation of
TPACK Model. The study was carried out at two polytechnics namely Merlimau Polytechnic and Melaka Polytechnic.
A total of 266 technical instructors were involved in the study in which 169 were from Merlimau Polytechnic and 97
were from Melaka Polytechnic. Quantitative method was used in the study. A set of questionnaires with Alpha
Cronbach value at 0.972 was distributed to the technical instructors. The data analysis was carried out by using
Statistical Package for Social Sciences (SPSS) version 21.0 to get the Mean Score. Overall findings showed that mean
score for implementing the TPACK Model at the polytechnics was at moderate level. Therefore, technical instructors
need to prepare themselves with the latest technological knowledge in order to apply technology during the teaching
and learning process. Using the TPACK Model can help polytechnics to increase the students’ knowledge and master
the Information and Communication Technology skills. It also can help polytechnics to produce quality Technical and
Vocational Education and Training graduates towards Education 4.0.
AIC-2018-GDHEC-1094: MOTHERING AND SOCIAL MEDIA: STUDY OF ROLE DISTRIBUTION OF PARENTING AND
FAMILY COMMUNICATIONS ON MOTHER OF SOCIAL MEDIA USER IN INDONESIA
Corresponding Author: YUANITA SETYASTUTI
Co-Authors: JENNY RATNA SUMINAR, PURWANTI HADISIWI, FELIZA ZUBAIR
Padjadjaran University and Lambung Mangkurat University
Abstract: This study aimed to determine the internet usage in women who are married and have children, and how the
division of roles in child cares and communication that accompany the role.This study was conducted with qualitative
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approach with interview nine respondents and has observed the social media account of respondent. The subjects of this
study were women under 34 years old who have children and active in social media. Techniques Data analysis used
descriptive analysis. The results showed that the division of the role of parenting and domestic work are done by the
majority of mothers. There was no change in the role between before with after having children. The division of roles
on most of the respondents not based on communication and agreement. All the respondent has actively used social
media and most of them were Facebook user.The results showed that the division of the role of parenting and domestic
work are done by the majority of mothers. There was no change in the role between before with after having children
AIC-2018-GDHEC-1098: THE EFFECTS OF ROBOTICS ON FULLY RESIDENTIAL SCHOOL STUDENTS’ SCIENCE

PROCESS SKILLS
Corresponding Author: HAFZAN IBRAHIM
Co-Authors:
universiti teknologi malaysia
Abstract: Recently, using robotics in school education as innovative in learning and instructional for teaching purpose
become one of the main concern among researchers. Robotic in education provides a way of learning that seems to be
particularly attractive to students who are struggling with conventional schools methods. For that reason, this research
proposes an approach to use robotics as a tool to enhance science process skills which is one component of scientific
skills. As a result, research related to the Quality Answers SPM in Physics in Malaysian Certificate of Education
student which shows the level of students’ achievement is low. The aim of this study is to investigate the impact of
using a Robotic to science process skills among Fully Residential School student. In this research, constructivist
methodologies for integrating robotics in kinematics in Physics class is suggested. The instrument used in this study
was Integrated Process Skills Test II, a paper and pencil multiple-choice test to measure the acquisition of the integrated
science process skills. This paper explains how the robotics positively changed the effect. Thus, efforts to increase the
level of science process skills should be taken to produce individual who are excellence and quality in Science and
Mathematics.
AIC-2018-GDHEC-1101: DISCOVERY AND ENHANCEMENT ACADEMIC BUSINESS PROCESS FOR IMPROVING QUALITY
OF SERVICES IN UNIVERSITAS NEGERI MANADO
Corresponding Author: JULYETA RUNTUWENE
Co-Authors: IRENE R.H.T. TANGKAWAROW; MARIO T. PARINSI; REYNALDO J. SALAKI
Abstract: In the global era, competition between universities is getting tighter and more open. Quality is the key factor
success of a university in order to obtain sustainable trust and contribute to stakeholders (students, parents, the world of
work, government, lecturers, supporting staff and other interested parties). Universitas Negeri Manado (Unima) is one
of the state universities in Indonesia must be able to guarantee and provide the best quality. Unima has Standard
Operational Procedure (SOP) to ensures the quality in carrying out all activities. It became the translation of the rules
that are carried out at the university. One process that is very important at a university is the academic process. All
processes relating to academics at Unima are regulated in the Unima Academic Guide which is revised annually. The
aim of the academic SOP are all relevant elements will be able to understand each of the existing academic procedures.
Afterward, it can improve the efficiency and effectiveness of academic service performance which has an impact on the
quality of the university. This research will be conducted to model SOPs through business process modeling. This
modeling will make it easier for every element in the university and stakeholders to understand each process flow. After
modeling, a business process simulation will be carried out with a discrete-event approach. The performance of each
process will be measured through process mining. The results of this study are academic business process models based
on academic guidelines carried out in Unima with a discrete-event approach, the results of measuring the academic
business processes performance using the alpha ++ algorithm. The analysis result showed several bottlenecks in several
processes which mean not optimize. Special treatment is needed to optimize the overall academic process.
AIC-2018-GDHEC-1108: CONTRUCTING THE LEARNING DEMOCRACY OF LIFE BASED LEARNING IN LMS AND MOOC
Corresponding Author: HENRY PRAHERDHIONO
Co-Authors:
Abstract: Open online-based learning commonly called Massive Open Online Courses (MOOC) is often investigated
in terms of funding, lecturers, number of registered students, and level of completion of learning. But what needs to be
explained is how the MOOC is viewed from democratic learning as a life-based learning culture, it is felt that the
MOOC has been able to connect thousands of students from various backgrounds, both religion, ethnicity, race, to
interests. The research was conducted by survey method to see the learning experiences of students in the culture of
learning in the MOOC for a limited scope in the technologist education website and LMS with the address e-
learning.um.ac.id. The results showed that the MOOC learning culture had some similarities with the culture of learning
in the Learning Management System (LMS).
AIC-2018-GDHEC-1112: ANALYSIS OF STUDENT CAPABILITY ON INTEGRATED DIGITAL BROADCASTING SYSTEM
LEARNING
Corresponding Author: EKA PRAMONO ADI
Abstract: The development from the era of competence to the capability era requires the design and management of
learning ecology. Capability is a condition of various additional competencies that support the core competencies. The
learning process is designed and managed using learning through the integration of digital broadcasting systems to
150
strengthen capability. The research objective is to see how 1) strengthening the capabilities of students to work in
innovative ideas as improvable objects are related and 2) how they play a role as creating ideas during the process of
knowledge construction and reinforcement capabilities. Capability building activities support the UM curriculum and to
construct learning outcomes.
AIC-2018-GDHEC-1115: A NEW APPROACH TOWARDS KNOWLEDGE MANAGEMENT IMPROVEMENT OF ADVOCATES

IN LAW FIRMS IN YOGYAKARTA
Co-Authors: SUSIE FITRI, CHAIRUL SALEH
Abstract: This research was conducted based on advocate quality issues in Indonesia. The declining advocates quality
has been a major issue in the law and legal practices of the country. Thus, implementation of knowledge management
practices is necessary in order to tackle the problem. This study aims to design an advocate’s knowledge management
model and identify several relevant indicators and variables associated with the model. The method used on the data
collection process was a survey with questionnaires distributed to 31 advocates in several law firms in Yogyakarta,
Indonesia. The obtained data were analyzed by using Structural Equation Modeling - Partial Least Square (SEM PLS)
method and was performed with Smart-PLS software. The knowledge management model was designed based on the
obtained data and parameters such as personal knowledge, job procedures, and experience. The result shows that there
is a correlation between experience, performance and competitive advantage with advocates quality.This research was
conducted based on advocate quality issues in Indonesia. The declining advocates quality has been a major issue in the
law and legal practices of the country. Thus, implementation of knowledge management practices is necessary in order
to tackle the problem. This study aims to design an advocate’s knowledge management model and identify several
relevant indicators and variables associated with the model. The method used on the data collection process was a
survey with questionnaires distributed to 31 advocates in several law firms in Yogyakarta, Indonesia. The obtained data
were analyzed by using Structural Equation Modeling - Partial Least Square (SEM PLS) method and was performed
with Smart-PLS software. The knowledge management model was designed based on the obtained data and parameters
such as personal knowledge, job procedures, and experience. The result shows that there is a correlation between
experience, performance and competitive advantage with advocates quality.
AIC-2018-GDHEC-1121: ONLINE POLITICAL COMMUNICATION: IDENTITY, E-REFRESENTATION, AND SELF-

PRESENTATION ON WOMEN'S LEGISLATIF MEMBERS.
Corresponding Author: NURANNAFI FSM
Co-Authors: FUNNY MUSTIKA ELITA
university Dr. Soetomo
Abstract: The paper in this study has a goal to examine how political interactions are carried out in online media used
by Instagram and Facebook platforms. Through the analysis of online content, this study concentrates on how online
media can be used by women legislators as political media for delivering messages to netizens (the public) and can
change their identity. The results of this study indicate that there are many women legislators in Indonesia, but not all
are active users of online media, both for self-interest and institutional interests. Members of the legislature promote
themselves by portraying themselves in online media as representatives of the people who are responsible for their
mandate, namely as a placeholder for people's aspirations. The legislative members promote themselves by portraying
themselves as human beings who have freedom, not as representatives of the people. In contrast to other women's
legislative members, they want to be interpreted as people who love their family so much that their posts are family
photos, cooking food for the family. The diversity of interpretations in social media for users is related to her, her
family, her studies, her hobbies, her community and her work.
AIC-2018-GDHEC-1124: THE PATTERN OF INTERRUPTION IN INDONESIAN COURTROOM

Corresponding Author: AAN WIDODO
University of Bhayangkara Jakarta Raya
Abstract: This research aims to explain the pattern of interruptions in the trial in courtroom as a form of
communication and culture. This research study addresses the question: how the depiction and interrupt patterns as a
form of communication in the Central Jakarta District Court?.This study used ethnographic of communication methods.
The results of this study showed that the interruptions made by both the prosecution and legal advisors. Interruptions
occurred in the agenda of the defendant or witness examination. Usually, interruptions made to reject information
submitted by each party in the proceedings. Interruptions marked by a show of hands, with the purpose of applying for
permission from the judge, and then issue a request for the words to refute or information of others.
AIC-2018-GDHEC-1135: THEORETICAL REVIEW OF THE MODEL OF COMMUNITY PARTICIPATION IN COMPLETE

SYSTEMATIC LAND REGISTRATION ACTIVITIES IN INDONESIA
Corresponding Author: KUSMIARTO KUSMIARTO
Co-Authors: KUSMIARTO
National Land College (STPN) Yogyakarta, Indonesia; Gadjah Mada University (UGM) Yogyakarta, Indonesia
Abstract: This paper aims to examine community participation in the Complete Systematic Land Registration (PTSL)
activities in Indonesia. Some theories (both classical theory and a new theory) related to the community participation
models, namely A Ladder of Citizen Participation, The Wheel of Participation, and Consultations Complexity Chart
151
was used as a tool to analyze community participation. The results of this study are expected to provide a theoretical,
critical and practical description of the model of community participation in land registration activities at the Ministry
of Agrarian and Spatial Planning/ National Land Agency (ATR / BPN).
AIC-2018-GDHEC-1137: VIDEO GAMES AS VOCABULARY ENHANCEMENT INSTRUMENT IN 21ST CENTURY

CLASSROOM
Corresponding Author: MOHD SHAFIE ROSLI
Co-Authors: MUHAMMAD FAIRUZ NIZAM AWALLUDIN
Abstract: In this modern era, a new and current tools need to be use and implement in the English as Second
Language(ESL) classroom in order to ensure the effectiveness of the lesson. At the same time the lack of effective
technique to enhance the vocabulary possession among the ESL learners can cause the failure during the learning
process. Even though there are too much hideous stereotyping about the video game but this research still believe that
the positive impact that can be deliver by this tool. Therefore video game is a solid tool that can help and cater the need
of the 21st century learners who are craving for the technologies. This study reveals the effectiveness of the video
games in enhancing young ESL learners’ vocabulary in Malaysian context. It is being conducted in a primary school in
Johor Bahru which involves 2 year 4 ESL classrooms. A nonparametric of Paired Sample T-Test is being used to see
any significant relationship between control and experimental group. Herein the limitation of the study also is being
discussed and some possible further research also were being suggested.. However the environment and contextually
learning that being offered by video game build a connection between the experience and cognitive development of the
learners which lead to better possession of English vocabulary.
AIC-2018-GDHEC-1147: CONSUMPTION PATTERN AND HAPPINESS IN INDONESIA: WHAT MAKES THE POOR HAPPY?
Corresponding Author: SELENA SALSABILA NUSANTARA
Co-Authors: CHAIKAL NURYAKIN , NATHANAEL WARANEY GERALD MASSIE
Abstract: In spite of their life condition, poor expressing happiness is not uncommon. When happiness of poor seems
contradict with the prediction of economic theory, empirical studies confirm the contribution of non-material factors to
happiness. This study discusses the influence of monetary and non-monetary factors on subjective well-being of the
poor and chronic poor people in Indonesia. Using the cross-section data from the Indonesia Family Life Survey (IFLS)
wave 5 of 2014, this study took 11,433 respondents estimated using a logit model. The results show that when food
expenditure is notable for the happiness of the poor, leisure expenditure is essential factor for happiness especially for
the happiness of the chronic poor. On the other hand, non-material factors that contribute to happiness of the poor are
religiosity, security, and social participation are also positively correlated with happiness. We argue that while food
assistance is important for the poor, provision of public leisure and the feeling of secure cannot be neglected for the
poor’s subjective well-being.
AIC-2018-GDHEC-1162: ISLAMIC ENTREPRENEURSHIP DEVELOPMENT MODEL TOWARDS IMPROVING SME

PERFORMANCE
Co-Authors: SUHARNOMOA, SUGENG WAHYUDI, SRI SUPRIYATI, DARYONO
Abstract: This study aims to analyse the relationship of Islamic Entrepreneurs which include: economic drivers, social
drivers, value-based drivers, environmental drivers with commitment, organizational culture, and organizational
performance. Then develop an Islamic Entrepreneur model so that it can improve organizational performance. The
respondents of this study were 150 SME leaders with purposive sampling method. Then to analyse the data in this study
used Structural Equation Modelling (SEM) AMOS software. The results of this study indicate that to develop Islamic
Entrepreneurs that can improve organizational performance is to increase the commitment built by the organizational
culture. Commitment with human resource indicators has the desire to advance the organization, human resources have
the willingness to sacrifice in the organization, human resources have an emotional attachment to the organization, and
human resources that have a common interest in the organization. Organizational cultural indicators with organizations
provide freedom of expression, organizations provide fair rewards, organizational decisions based on consensus, and
organizations provide autonomy to employees.
AIC-2018-GDHEC-1178: PATRON AND CLIENT IN SMALL TEMPE-TAHU INDUSTRIES IN BITUNG CITY

Corresponding Author: MARYAM LAMADIRISI
Co-Authors: WADJIDI MARLIAN, THEODORUS PANGALILA
Abstract: The purpose of this study is to describe the working relationship between employers and home industry
tempe-tahu workers in the city of Bitung. The method used in this study is a qualitative approach by collecting data
through observation, interviews and documentation studies. The results found in this study were employers from Java
and Bitung workers (Sanger, Gorontalo and Minahasa) who had good working relationships, because they felt like their
own brothers. Salary payments are made by mutual agreement between the employer and the worker (according to the
UMR of Bitung city and other prizes). This study recommends that in the work of home industries, especially authentic
foods from Java, can be accepted by the people of the city of Bitung.
152
AIC-2018-GDHEC-1192: EMPLOYEE TURNOVER – A REVIEW OF SOME SELECTED THEORIES
Corresponding Author: ALIYU ISAH-CHIKAJI
Co-Authors: M I QURESHI3 , AMRAN MD RASLI1, MOHAMED FAUZI OTHMAN 1 AND M. ABDULLAHI4
Yobe State University
Abstract: Turnover has been a topical issue and understanding it has always been a concern for organisations. The cost
of turnover to every organization are both direct and indirect, through financial and personnel consequences. Through
understanding why employees leave, organizations can create more effective retention strategies with the hope of
keeping the skilled work force they have or keeping their employees in general. A number of theories have been
postulated and they have looked at the issue of turnover and its antecedents and were presented with ways of
understanding and solving the challenges of the employees leaving the organizations. This study selected five theories
from among the classical and contemporary theories. These theories are - The Unfolding Turnover Theory, Herzberg’s
Two-Factor Theory, Affective Events Theory, Vroom’s Expectancy Theory (1964) and Social Exchange theory.
Analyses were made, and the conclusion presented.
AIC-2018-GDHEC-1193: GLOBALISATION OF EDUCATION: CHALLENGES AND OPPORTUNITIES – THE ROLE OF

CRITICAL THINKING
Corresponding Author: ABDULMUMINI INDA
Co-Authors: A I CHIKAJI AND AHMAD JOHARI SIHES
Univeraity Teknologi Malaysia
Abstract: The concept of Globalization is an important trend that affects the world generally. It is seen that a new era
starts and nations face huge changes in their social, economic and cultural ways. New concepts and values come into
our lives and they carry new problems and perspectives for the nations in the process of globalization. Critical thinking
is another important concept in the global world. Our society needs creative individuals. The individuals to adopt the
new values can only be trained in schools in an education setting. Developing student’s ability to acquire and utilize
knowledge gains importance in the process of globalization. Learners can develop their critical thinking skills, gain
democratic values and apply their knowledge independently in an effectively designed teaching-learning environment
(Education). In the contemporary world education is meant to be for all and without any barrier. This is inevitable in the
globalized world making the impact of globalisation on the educational system a major concern. This paper carried out
a systematic review of the literature and presents the findings. The methodology used is in accordance with Dube and
Pare’s principles of inductive categorization. Both positive and negative effect of globalisation in education and the role
of critical thinking is being analysed and findings are that Effective education systems are the foundation of
opportunities to lead a decent life In conclusion, People can only contribute and benefit from globalization if they are
endowed with knowledge, skills, and values and with the capabilities of critical thinking and rights needed to pursue
their basic livelihoods
AIC-2018-GDHEC-1196: A PR CRISIS MANAGEMENT APPROACH OF INTERPERSONAL VIOLENCE IN AS PORTRAYED

IN MALAYSIAN INDEPENDENT ONLINE MEDIA
Corresponding Author: NORIZZATI SAIFUDDIN
Co-Authors: HASMAH ZAINUDDIN
Abstract: Interpersonal violence is a violence that has increasingly occurred in our society andoften reported in the
news. This interpersonal violence has become a concern in our societywhich needs to be addressed to the community.
Five components of interpersonal violenceis comprising of youth violence, child maltreatment, intimate violence, elder
abuse andsexual violence. PR crisis management is an extremely tense fight to confront the situation.Online news has
altered the practice of PR crisis management and change the views ofpeople. The purpose of conducting a study on this
issue is to determine the PR crisismanagement of Malaysian independent online news in interpersonal violence cases.
Theobjectives of this study are to study the crisis response, information giving strategies, andreputational repair
strategies used in interpersonal violence reporting in Malaysianindependent online news. This study used quantitative
content analysis by analysing 140news articles from two selected independent online news as the sample of this study.
Twoindependent online news used in this study which includes Malaysiakini.com andFreemalaysiamtoday.com. From
this study, PR crisis management was being used toreduce the problem and presented how interpersonal violence issue
should be handling.This result can be used to plan future crisis management strategies in the same issue whichhelping to
reduce the intensity of people reaction on the incidents and educate people on theconsequences of these behaviours.
153
FUTURE CONFERENCES
3rd ASIA International Multidisciplinary Conference 2019 (AIMC-2019)

Venue: Universiti Teknologi Malaysia, Johor Bahru, Malaysia
Tentative Date: 1-2 May 2019
Call / Whatsapp +601126277412 or visit our website http://connectingasia.org/ for more details.
Facebook Page: https://www.facebook.com/infoconnectingasia
Youtube Channel: https://www.youtube.com/channel/UChVTBwRkiH4xkKNWUpABk2w
5th ASIA International Conference 2019 (AIC-2019)

Venue: Universiti Teknologi Malaysia, Kuala Lampur, Malaysia
Tentative Date: 7-8 December 2019
Call / Whatsapp +601126277412 or visit our website http://connectingasia.org/ for more details.
Youtube Channel: https://www.youtube.com/channel/UChVTBwRkiH4xkKNWUpABk2w
154
FUTURE WORKSHOPS
Certification on Statistics and Data Analysis (Weekly Programme)

Date: 23 June 2019 (8weeks)
Venue: Innovation and Commercialisation Centre, Industry Centre, Technovation Park, Universiti
Teknologi Malaysia, 81300 Johor Bahru, Johor, Malaysia.
Call / Whatsapp +601126277412 or Visit our website http://connectingasia.org/ for more details.
Workshop on Systematic Literature Review and Meta-Analysis
Date: 20 May 2019
Workshop on Structural Equation Modeling (SEM) Using AMOS
Date: 15-16 June 2019
Venue: UTM, Kuala Lumpur, Malaysia
Workshop on Structural Equation Modeling (SEM) Using AMOS
Date: 15 July 2019
Workshop on Structural Equation Modeling (SEM) Using Smart PLS
Date: 19 August 2019
Workshop on Qualitative Data Analysis using NVIVO
Date: 16 September 2019
Advances in Structural Equation Modelling
Date: 20 January 2020
Venue: Universiti Teknologi Malaysia Kuala Lampur Malaysia.

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TABLE OF CONTENTS

Abstracts for 4th ASIA International Conference (AIC 2018) 1-152

Advances in Managing Operations and Sustainability

Future Conferences 153

Panel Discussion with Experts

Schedule for Pre-Conference Workshop Series

Conference Theme: Managing Economy and Society in Digital Age

Friday 7th December 2018

Schedule for 4th ASIA International Conference (AIC 2018)

Conference Theme: Managing Economy and Society in Digital Age

Friday, 6th December 2018, Virtual Conference Day

Saturday, 8th December 2018, Conference Day 1

Saturday, 8th December 2018, Strategic Foruma

CONFERENCE GALA DINNER

Venue: Westin Resort, Langkawi, Malaysia

Sunday, 9th December 2018, Conference Day 2

Sunday, 9th December 2018, Conference Day 2

WELCOME MESSAGE FROM CONFERENCE CHAIR

Happy Conferencing and Hakuna Matata!

Prof Amran Rasli, PhD

SESSION CHAIRS AND JUDGES

GUIDE TO SESSION CHAIRS

Head Editorial Advisory Board

 ISI Proceedings / HEC Pakistan Journals

Prof. Dr. Ayuba A Aminu University of Maiduguri, Borno State. Nigeria.

Organizing Team for 4th ASIA International Conference (AIC 2018)

Dr. Abdul Sami Abrar Ullah

Mansoor Nazir Bhatti Humara Ahmad

Dr. Aliyu Isah Chikaji Dr. Muhammad Shafiq

Hamad Raza Zaidi Dr. Popi Fauziati

Syed Muhammad Ahmad Hassan Gillani Dr. Sobia Irum

Dr. Arslan Umar Muhammad Ashfaq

Jiří Jaromír KLEMEŠ, is a professor and head of “Sustainable

Leo-Paul Dana is graduate of Ecole des Hautes Etudes

Muhammad Shahbaz is Chair Professor at Energy and Sustainable

Ayuba Alhaji Aminu is a professor and Doctor of Philosophy in

Muhammad Imran Qureshi is a Doctor of management from Universiti

CONNECTING ASIA CONFERENCE MANAGEMENT

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Download the Upload the Article

Event Nature of Sponsorship Participants for Award

Event Nature of Publications Number of Publications

Workshops/Training Year No of Workshops Total No. of Participants

4th ASIA International Conference (AIC 2018)

AIC-2018-AMOS-1: DESIGN OF EXPERIMENTS APPROACH ON VIBRATION CHARACTERISTICS IN AUTOMOBILE

AIC-2018-AMOS-50: LIFE CYCLE COST ANALYSIS OF DIFFERENT REPAIR ASSUMPTIONS

AIC-2018-AMOS-89: TOURIST SATISFACTION ON NATURAL ENVIRONMENT WITHIN ISLAMIC BUILT ENVIRONMENT

AIC-2018-AMOS-105: THE NEED OF CORPORATE SOCIAL RESPONSIBILITY (CSR) IMPLEMENTATION IN ENERGY

AIC-2018-AMOS-106: ANALYSIS OF THE COAL MILLING OPERATIONS TO THE BOILER PARAMETERS

AIC-2018-AMOS-141: IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON PERCEIVED PERFORMANCE AND

AIC-2018-AMOS-227: EMPOWERMENT DIMENSIONS AND INDICATORS: SYNTHESIS OF PAST LITERATURE

AIC-2018-AMOS-299: USE AND DISPOSAL OF MOBILE PHONES AMONG UNIVERSITY STUDENTS

AIC-2018-AMOS-329: RISK MANAGEMENT PRACTICES OF TRANSPORTATION COMPANIES: PRACTITIONERS’

AIC-2018-AMOS-359: AN EMPIRICAL INVESTIGATION OF IMPACT OF GREEN HRM ON ORGANIZATIONAL CITIZENSHIP

AIC-2018-AMOS-438: EFFECT OF GREEN LOGISTICS ON SUSTAINABILITY PERFORMANCE IN MALAYSIA

AIC-2018-AMOS-479: EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ON EMPLOYEES' AFFECTIVE COMMITMENT

AIC-2018-AMOS-503: THE STRATEGIC IMPORTANCE OF ENTERPRISE RESOURCE PLANNING (ERP)

AIC-2018-AMOS-515: IMPACT OF SUPPLY CHAIN INTEGRATION ON FIRM PERFORMANCE: EVIDENCE FROM

AIC-2018-AMOS-567: ECO-INNOVATIONS IN HOUSING DELIVERY: A CASE OF MALAYSIA

AIC-2018-AMOS-571: THE PROBLEMS OF PRECAST CONSTRUCTION

AIC-2018-AMOS-589: THE IMPORTANCE OF FORMATION FLUIDS AND RESERVOIR ROCK MINERALOGY

AIC-2018-AMOS-598: INTERVENTION MODEL OF LOW BIM ADOPTION IN MALAYSIA: A NEED OF LEARNING