Name: Claudia Christine ak Francis Uli (General Manager)

Group name: PurpleButterfly

Outcome 1 (Final Project)
Lecturer Name: Miss Reni

EXECUTIVE SUMMERY
PurpleButterfly Boutique is opened based on the modern style and with the traditional
style design, where we focused on the customer needs; we also want to give a healthy
competition to other Boutique shop as well.
This company located will be confirm in the moment, we believe that it is the strategic
location. We are targeting the resident in Petra Jaya, Kuching
With this packages we provide that we are the customer choice in giving them a nice,
beautiful and comfort to them make choice design they want too. This will be suitable for the
customer needs and match with their own design.
PurpleButterfly Boutique wants to give customers a very good choice and make their
own design so that we will give the good quality of our product. Instead we also will give the
best services and design to PurpleButterfly customers. So that they will recommend our Boutique
to their friends, family and colleagues.
To run this business the capital that we need are RM 80,000.00 which is from our family
and collaborates contribution. Our company is under partnership. Our company partnership
members are Claudia Christine Anak Francis Uli (General Manager), Josephine Silang
(Administrative Manager), Malini Anak Rantai ( Marketing Manager), Shirly Haslina Anak
Fada@Melisa ( Operation Manager) and Angelina Keranche Anak Melang ( Financial Manager).
Name: Claudia Christine ak Francis Uli (General Manager)
Group name: PurpleButterfly
Outcome 1 (Final Project)
Lecturer Name: Miss Reni

COMPANY BACKGROUND
NAME OF THE COMPANY

The name of “PurpleButterfly Boutique” for our company is to reflect our basic
concept upon our inspiration to give a very nice, beautiful and comfortable with their wearing in
every person life and who ever choose our shop will be satisfied with the service.
Website address: www.purplebutterfly.blogspot.com
E-mail address: purplebattafly@live .com
Contact Number: 082-421177 Fax No: 082- 421178
Date of Commencement: 14th February 2011
Date of registration: 7th August 2010
Registration Number: RE557896
Name of Bank: CIMB Bank

Type of Business
Partnership
PurpleButterfly have a five partners which are Claudia Christine Anak Francis Uli as a
General Manager, Josephine Silang as a Administrative Manger, Shirly Haslina Anak
Fada@Melisa as a Operation Manager, Malini Anak Rantai as a Marketing Manager, and
Angelina Keranche as a Financial Manager. The reason why we choose a partnership business
because it is easy to form, operate and cancel the deal. Apart from it more capital can be
collected from the partners and also need a partners share the responsibilities. In this partner has
different skills so with these, business can be successful.

PURPOSE –AIM AND OBEJCTIVE

Our aim is to make profits and to be the one stop shop for the items.
Name: Claudia Christine ak Francis Uli (General Manager)
Group name: PurpleButterfly
Outcome 1 (Final Project)
Lecturer Name: Miss Reni

Our Objective
 To provide a excellent design for the customer and make the client satisfy
 To increase sales and produce more new designs.
 To increase the quality of work.
Mission
 To maintain the originally and highest quality in services or the products
Vision
 Our vision are to opening a new branch at all over Sarawak, if there are a change to go
further, we’ll also opening our branch at Peninsular Malaysia and Sabah.

DESCRIPTION OF THE COMPANY.

We choose the symbol of Butterfly in our logo as a sign of freedom to wearing what they want to
wear and the color of purple is symbol of clam, peace, romance and serenity. Our main color is cream as a
background, because the color are described as softly.