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    Videos have become increasingly popular on social media platforms as they attract and retain user attention. The document discusses how platforms like Facebook and YouTube have adapted to prioritize videos, with Facebook introducing live video features and YouTube maintaining a competitive pace. It also notes that other platforms like Instagram and Twitter are benefiting from increased video usage. The document concludes that creating high-quality videos, with appropriate length, intriguing descriptions and strong messaging, will help content producers engage consumers and capitalize on the rising popularity of social media video.

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    Videos have become increasingly popular on social media platforms as they attract and retain user attention. The document discusses how platforms like Facebook and YouTube have adapted to prioritize videos, with Facebook introducing live video features and YouTube maintaining a competitive pace. It also notes that other platforms like Instagram and Twitter are benefiting from increased video usage. The document concludes that creating high-quality videos, with appropriate length, intriguing descriptions and strong messaging, will help content producers engage consumers and capitalize on the rising popularity of social media video.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    119 views1 page

    Abstract

    Uploaded by

    api-451307520
    Videos have become increasingly popular on social media platforms as they attract and retain user attention. The document discusses how platforms like Facebook and YouTube have adapted to prioritize videos, with Facebook introducing live video features and YouTube maintaining a competitive pace. It also notes that other platforms like Instagram and Twitter are benefiting from increased video usage. The document concludes that creating high-quality videos, with appropriate length, intriguing descriptions and strong messaging, will help content producers engage consumers and capitalize on the rising popularity of social media video.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    THE POPULARITY ON SOCIAL MEDIA 1

    Abstract

    Videos are the attention, direction, and future of all major media platforms. The use of video has

    evolved with each platform experiencing individual benefits. In addition, there are specific ways

    that creators can make their videos stand out from the crowd. Facebook was the first platform to

    introduce live video and is a wonderful example of social media platforms adapting to the video

    trend. YouTube maintains a competitive pace with Facebook, and other social networks should

    not go unnoticed. For example, Instagram and Twitter are also reaping the benefits of the video

    explosion. Analyzing video as a whole is also important. There are varying reasons why social

    media users want to watch videos. Most research indicates that the top reasons are appropriate

    length, intriguing description, and strong message conveyed. If creators can produce videos that

    follow these techniques, consumers will stay hooked. The video trend is not going away. It began

    with YouTube and Vine, was catapulted by Facebook’s innovative features such as live and

    watch, and smothers other platforms. Regardless of the platform, video will continue to rise in

    popularity. This reinforces the importance of creating quality video content.

    Keywords: video, Facebook, YouTube

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