QUINOA ENERGY BARS

1. VALUE PROPOSITION

 Quinoa is a nutritious food that provides many health benefits because it contributes to
strengthen the immune system, as well as being a low-fat food, high in protein and amino acids.
 Nutritional value and mix of ingredients that no other product on the market has.

Competitive advantages:

 Important: Healthy Food

 Distinction:
 Superior:
 Communicable:
 Affordable:
 Profitable
Unique ingredients mix
Low in calories and fats, practical.
Those who seek to look good
Price available to our target audience

2. KEY ACTIVITIES

 Search and implementation of a local

 Purchase of ingredients
 Development of the energy bars.
 Creation of the product image
 Launch of the product to the market
 Promote the product in events
 Promote the product through social networks
 Quality control before, during and after the productive process
 Transportion from the warehouse to the market
 Preliminary tests changing the ingredients' concentration, searching for the best
multicomponent snack bar formulation. (National Agrarian University La Molina)

3. COSTUMER SEGMENT

 Socioeconomic level: B, C.
 Children from 8 to 16 years old, Men and women from 17 to 40 years old.
 Men and women who know the benefits of quinoa, who care about healthy eating, with an active
lifestyle, who work or study for long hours needing to replenish their energy, who often do not
eat breakfast, who consume mid-morning snacks , buying them in accessible centers
(supermarkets, stores, grocery).

4. KEY RESOURCES

Physical Resources: raw material (quinua), vehicles, transportation, storage facility, machines, Factory.

Human Resources: staff, Marketing Experts, specialized human capital

Financial Resources: Cash, credit

Intellectual Resources: Brand, customer databases.

Web-site, e-commerce, being in contact with our potential clients through social media, giving
information about our product, relations.
 5. KEY PARTNERS

COMPETITORS

 GLOBAL ALIMENTOS S.A.C.: BARRAS BREAK (chocolate, manzana, vainilla)

 WARAQ ALIMENTOS ANDINOS: BARRAS KIWEAT
 QUAKER OATS: BARRAS DE GRANOLA
 COSTA: CEREAL BAR

PROVIDERS

Our suppliers offer us the best of their products, they offer us facilities in the form of payment. This
reduces our risks of breaking the market offer.

ASSOCIATIONS OF PRODUCERS OF QUINUA

Main production area: PUNO

RETAILERS ARE OUR ALLIES, THEY OFFER OUR PRODUCTS TO THE FINAL CONSUMER.

6. DISTRIBUTION CHANNELS
 Grocery stores, minimarkets, supermarkets (Plaza Vea, Metro), Kiosks, schools, gyms.
 Retailers.
 E-commerce: through our web page
 Social commerce: social networks, like Facebook.

7. CUSTOMER RELATIONS
 Personal attention
 Constant communication (web page, social media), online engagement, build relationship
 Offer exactly what is my value proposition is. Once consumers realice our products are of higher
quality than competitors, they will become more loyal.

8. COSTS
 Purchase of ingredients
 Promotion costs
 Preparation utensils
 Workers' salaries
 Distribution costs
 Transportation to the distribution point
 Water, electricity, internet

9. REVENUE STREAMS

 Sale of physicial Product: the customer pays in cash for our product