Sip n’ Shawarma

I. Product and Service

A. Product or Service Features
- Sip n’ Shawarma is a nutritious and delicious shawarma option.
- It is a good source of dietary fiber, protein, and various vitamins and minerals.
- The fiber content comes from the fresh vegetables often served with it, such as lettuce,
tomatoes, and onions.
- These ingredients can contribute to better cardiovascular health by improving blood cholesterol
levels.

B. Customer Benefits
- Sip n’ Shawarma offers a balanced meal with the benefits of fiber, protein, and essential
nutrients.
- The inclusion of vegetables supports heart health and skin quality.

C. Unique Selling Proposition (USP)

- "Discover Deliciousness: A Shawarma Experience Like No Other"

II. Business Model Canvas

 Key Partners
- Local suppliers
- Delivery services

 Key Activities
- Customer service and satisfaction
- Inventory management
- Social media marketing
- Ensuring cleanliness and safety
- Online ordering

 Value Proposition
- Customizable options, allowing customers to choose between veggie or all-meat shawarma.
- Emphasis on healthy ingredients like tomatoes and cucumbers.
- Customer-centric approach, aligning sales and marketing strategies.

 Customer Relationships
- Primarily targeting college students.
- Gaining referrals from satisfied customers.
- Direct interactions with customers.
- Family-oriented service.

 Channels
- Phone orders
- Social media platforms
- Online reservations

 Customer Segments
- Students who prefer food delivery.
- Health-conscious individuals.
- Families seeking convenient meal options.

 Cost Structure
- Expenses include raw materials, delivery, and cooking costs.
- Marketing expenses.
- Labor and operational costs.

 Revenue Streams
 - Revenue primarily generated from direct sales to customers.
- Online orders contribute to revenue as well.

III. Strategy Canvas

A. Existing Competitors
1. Who Are They? Competing with other food chains that are also striving for success and expansion.

2. Competitor Strengths
- Innovative business plans to stand out in the competitive market.
- Adaptability to changing customer preferences.

3. Competitor Weaknesses
- Some competitors may have a pessimistic mindset, impacting their ability to persevere through
challenges.
- Early price hikes can deter potential customers, especially in the initial stages of business.