Professional Documents
Culture Documents
Jogja's Crafting Esai Foto
Jogja's Crafting Esai Foto
CRAFTING
GALLERYUNIQUE AND AESTHETIC
Jogja is the second province to become famous Besides various tourist destinations, Jogja also has
tourism in Indonesia after Bali. One of Jogja's unique and aesthetic traditional handicrafts,
famous tourism factors to foreign countries is which are usually used as souvenirs for travelers.
Jogja's thick culture that is still inherent in its Bringharjo Market, located in Malioboro area, is
Bamboo Crafts
On that occasion, Mr. Nugroho also said that
lately most of his consumers are young people,
because Mr. Nugroho sells bamboo or rattan boxes
which are now used by millennials as places for
wedding gifts that Jogja people usually call
"Sesrahan "
Pottery in Kasongan
Recommended handicraft hunting places other
than Bringharjo Market are Kasongan Village
located in Bantul Regency. Kasongan Village
which was founded in 1971, is very well known as a
center for pottery and ceramics. The many pottery
produced there is household furniture in the form
of kitchen utensils such as a set of teapots and
cups, jars, and others. In addition there are also
home decorations such as vases / jars, barrels,
water showers, and others.
Kitchen Equipment
In Jogja, pottery seems to have never died of a
trend. It is proven by the fact that there are still
many consumer requests for kitchen equipment
items such as Kwali, chili sauce and mortar. Many
of these products are ordered by restaurants that
apply traditional themes.
Tirai Art
Along the Kasongan road, there are many craft
outlets. Among them are Tirai Art which is owned
by Mr. Mulyono. The main products sold in Tirai
art are handicraft products made from wood and
are dominated by products for home decoration.
Tirai Art outlets began to exist on Kasongan street
since 2007.
Mr. Mulyono
According to the story of Mr. Mulyono and Mr.
Ahmad Salim, Before the 2006 Jogja earthquake,
earthenware crafts experienced glory in
Kasongan. The Jogja earthquake in 2006 made
many pottery craftsmen lose big. However, in
2007 after the Yogyakarta earthquake, people
began to reorganize their businesses which had
stopped. Since then, not only earthenware has
been produced, but also woodcraft.
THE
OWNER
Wooden Chair
One of the most sought after products by
consumers is coconut fiber knitted wooden chairs.
This chair is a prima donna because it will
beautify the corner of the room with its ethnic
elements.
Exported Aboard
Since Mr. Salim started this wooden craft business until
now, he only serves on-site purchases. Most of the buyers
are foreign tourists visiting Kasongan. Sometimes, his
works, which are priced from 50 thousand to millions of
rupiah, are often exported to Europe. But even though he
has already exported abroad, he still feels his sales turnover
has not yet reached the target. Now, Mr. Salim feels his
capital is less to develop his business again.
Utilizing Technology
Hearing Mr Salim's story about his business, made
me think and proposed to him to expand its
marketing by utilizing technology that is currently
developing. But unfortunately, he is still very
unfamiliar with the internet and social media
which should be used as an online stall in its
marketing. Especially to maintain the cultural
heritage of Jogja that manifests in this handicraft,
the sounding to the millenials becomes a
necessity.
PLATFORM
After realizing the above, I took the initiative to create a platform
on social media, especially Instagram, where the platform became
an information center about handicrafts in Jogja. Why Instagram?
Because based on the info provided by the APAC Instagram Brand
Development Leader Paul Webster, Indonesia itself is one of the
countries with the highest number of Instagram users with 89
percent of Instagrammers aged 18-34 years accessing IG at least
once a week.
JOGJA
CRAFTING