EASY LEARNING, THE

NEW EDUCATIONAL
APP 
BY NATALIA UCROS, GHITA AKETTAB,
JUAN SEBASTIAN CASTILLO AND
VALENTIN INVERNIZZI 
 INDEX 
1. Needs founded

2. What is Easy Learning?

3. Life cycle

4. Competitors

5. Competitive advantage

6. Porters five forces

7. Cause marketing
 NEEDS
EU students need
 FOUNDED 
extra helps for

EU students from
reviews,

Barcelona need to
assignments or

reinforce some
exams.

concepts of their

courses but is not really

Some EU top
easy to find tutors
students need

extra money but

they don't know

how to get it
 WHAT IS EASY LEARNING?
New app that Tutors:

connects tutors 1. Outstanding

Tutors:
with EU Business students
5. GPA at least of 2,7
School students 2. Pass the course

from Barcelona  with an A- 

Tutors:

3. Recommendation
Enhance EU
letter of the professor
students
4. Accepted by the
knowledge 
Academic

Department
LIFE CYCLE OF THE
EDUCATIONAL APP
1. PRODUCT
- Only works on EU Barcelona campus at first

- Tutoring sessions only of the core courses of 1st

year 1st semester

- We will continue covering core classes of the 1st

year 2nd semester and so on 

- Tutoring in English and Spanish

1. PRODUCT
- Basic and simple (scheduling the class with the

tutors available)

- Pay by credit card or cash (whatever the student

prefer)

- Tutoring sessions will be 2 hours long

- Tutoring sessions will be made on the EU

campuses or at public places

2. PRICE
- Direct labor costs: 20 € that the teaching

students (tutors) will receive

- Allowed overhead (to pay the app): 5 €

- 16.67% markup of profit margin

- Price per 2 hours of class: 30 €

3. DISTRIBUTION
- Distribution via apps marketplaces such as Apple store or

Google Play 

- Distribution via email, we will present our app in an email

and send it to a specific customer, into this email it will

have a ‘bouton’ install. 

- Distribute our app via our website or with the EU business

school website to download the app directly 

4. ADVERTISING 
- Instagram promotion tool as it is popular among students

- We will advertise the app by EU website and EU

institutional emails

- Advertising by Facebook EU students group and EU

official website 

- Advertise in the App Store to make it a part of the “New

Apps” sections
5. SALES PROMOTION
On the Facebook and Instagram page of the app, we

want to introduce promotions like 3 people tutoring

session for the price of 2 hours: 30 €.

If the student who is having the tutoring session brings

another student, he/ she will receive 1 free-hour.

We want to introduce a promotional code in EU official

website and on its Facebook website: EU1HOUR to give

the first hour free.

 COMPETITORS
ClassDojo: Teachers c Edmodo: Allows more

students when they interaction with students and

ClassDojo: Teachers can text
are doing well, and
students when they are doing
give them points and
well, and give them points and
other positive
other positive reinforcement
reinforcement right
right away. This can also be
away. This can also be
transmitted to parents.
transmitted to
teachers Study Blue:
outside the Allows for
Study Blue: Allows for both
both
classroom. teachers and
Discussions, video,
teachers and students to
students
and other contentto create and
are
create and share flashcards,
availableshare flashcards,
for students.
notes and quizzes. 
notes and
Secure groups quizzes. 
discussions can
be created. To track students,

parents. an online grading book is used

by professors.
COMPETITIVE ADVANTAGE
We offer specialized sessions by using known

techniques of teacher's and exam's dynamics since

tutors are students that have already passed the

courses
 PORTERS 5 FORCES 
Buyer Power: Low-Medium 

Young people are normally not willing to spend that much money on

educational purposes 

They are price sensitive and since there is no cost of changing they

might substitute us 

However, our service is unique —> it will be hard for them to find

another cheaper alternative and substitute us.

Threat of new entry : Low

It’s difficult to copy the service that we’re offering

There are other apps but not as effective and detailed as this one

A high investment is required in order to achieve the quality of our

service
 PORTERS 5 FORCES 
Supplier power : Low

Technology is rising like never before in Barcelona

We do not depend on any supplier

As many suppliers are good at developing apps, we can switch

suppliers easily without any drastic cost and we will be sure to have a

great result

Threat of substitution : Low

Very few companies offer tutoring sessions to students in Barcelona 

We are the only ones that offer tutoring sessions to EU students with

tutors that are also EU students that had an outstanding performance

in the course and understand perfectly the concepts each EU professor

is teaching
 PORTERS 5 FORCES 
Competitive rivalry: Low

. Few competitors in the market (ClassDojo, Edmodo, Study Blue)

- Competitors focus on one thing or another, but we focus on

every little detail

- We don’t stop innovating and improving the app, unlike other

competitors who stick to the same content for a long time

- Our competitors don’t have the option of providing specific

courses and students from a specific university —> this can cause

confusion to the users (students) as the way of teaching differs

from one university to another

 CAUSE: THREE
THREE TO ONE
TO ONE

 For every 3 new consumers, we would give a free class to someone

that lacks resources to go to primary school (to find these people

we would make an alliance with UNICEF)

For every 3 new consumers, we would give a free class to
We will give a bracelet to consumers for providing education to the

someone that lacks resources to go to primary school

ones who need it