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Online Marketing: Submitted Towards The Partial Fulfillment of Requirement For The Qualification
Online Marketing: Submitted Towards The Partial Fulfillment of Requirement For The Qualification
ON
ONLINE MARKETING
M.B.A
(Master of Business Administration)
1. INTRODUCTION
2. NEED AND IMPORTANCE OF THE STUDY
3. OBJECTIVE OF THE STUDY
4. SCOPE OF THE STUDY
5. METHODOLOGY OF THE STUDY
6. PLAN FOR THE STUDY
1-INTRODUCTION
The center of Online marketing efforts should be the Web site of the
organization. The feelings consumers have when they visit Web site carried over
to how they perceive entire organization. In this corporate world no matter
how effective marketing campaign we have, if we don’t have a well designed,
professional looking Website.
The center of Online marketing efforts should be the Web site of the
organization. The feelings consumers have when they visit Web site carried over
to how they perceive entire organization. In this corporate world no matter
how effective marketing campaign we have, if we don’t have a well designed,
professional looking Website.
This study deals with the topic “ONLINE MARKETING” in the organization
and kind of different development procedures being followed in online
marketing
It is very important for a company to decide when, where and how promote
their Services and Product online. Unfortunately marketing and sells success
don’t always go together. In online marketing there are lots of factor that affects
the business of a company.
The important reason for studying the ONLINE MARKETING involves lot of work
is perform on Internet, we can buy; sell product or services over Internet.
3-OBJECTIVE OF THE STUDY
5-METHODOLOGY
DATA COLLECTION:-
Data collection is one of the important tasks of the research, which is based
on PRIMARY and SECONDARY DATA
PRIMARY DATA: −
The primary data are those data, which are collected afresh and for the
first time and thus happen to be original in character. There are some
important methods:
• Observation method
• Interview method
• Through questionnaires
• Through Schedules
SECONDARY DATA: -
It means data that are already available i.e., they refer to the data, which
have already been collected and analyzed by someone else. There are some
important methods:
• Books, magazines
• Internet
• Newspapers
• Literature
RESEARCH DESIGN:-
Research design in the plan, structure and strategy of investigation
conceived so as to obtain answers to research questions and to control
variance.