Integrated Marketing Communications

MADE HARRY DARMAWAN

1607522123
Executive Summary
 What We Do

Our Vision
Care about all about shoes cleaning
dirty things to be like new

Our Goal
Provide convenience for dirty and damaged shoes to
look like new and take care of all types of shoes to
be healthy again

Our Mission
Attentive service, The results of the process of
washing shoes that are clean and look like new,
Timeliness in the completion of washing, Sincere,
friendly and orientation to the customer, Do not
damage the shoe material
Our Company

About few months ago…

CLINS is a premium shoe care service in Bali.

CLINS takes care of shoes professionally, with special techniques, and uses
premium tools and materials for the care of shoes, both local and foreign
products.

In addition to serving shoe care, CLINS understands that education is very

important to increase public awareness. So from that, CLINS always provides
shoe care tips and free consultations.

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 Our Slogan

“We’re not the

First,
that’s why we
try Harder” Kami berusaha memberikan apa yang sepatu Anda butuhkan mulai dari
mencuci, mewarnai kembali atau mengganti warna agar sepatu Anda
terlihat seperti baru.

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Brand Description
CLINS is just what it
sounds like and feels
like. CLINS is how it
works.
 The name CLINS is simply taken because it
means clean.

 The casual font of the logo used emphasize

that CLINS is casual served.

 Blue colors represents the “fix” that CLINS aims

to be served.
 Market and
Environment Analysis
 Economics analysis

Today is another day

CLINS located on BTN. Dalung Permai, Campuan Asri which surrounded by growing economic environment of
Badung & Denpasar. Shoes is the primary fashion & Maslow stated as physiological needs that need to be fulfilled
immediately, and it becomes a great opportunity to develop business in this sector.

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 3 Crucial Factors

Political
There are no expected political influences or
events that could affect the operations of
CLINS – Shoes & Care
Demography
Sociocultural
In today’s society, people lifestyle is getting higher.
CLINS enhance costumer’s satisfaction by
providing an excellent served for customers and
their inner circle.

The number of productive population in Bali

especially Dalung Permai is high and it is going to
be beneficial to CLINS when opening a job vacancy
in the society which we called as bonus demography

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 Competitors
Competitors are an important thing for us to take into
account in running this business, by calculating and
knowing that there are competitors there can find out
where the weaknesses and strengths of the business we
run. That way we can minimize existing shortcomings and
start improving our service performance.
The Bigger
Bigger
Bigger enough
Not bad

Shoesman Shoes&Clean Helshoesbali Native shoes

care
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SWOT Analysis
 SWOT Analysis

Strengths Weaknesses
Fresh location on Dalung Permai, Campuan Asri
Detailing work which provided the best quality
Provided GO-JEK for pick up & delivery
S W Doesn’t has own delivery service
High operating cost
Low budget

Opportunities Threats
Increasing trends of shoes laundry
No competitors around Dalung Permai
Student environment basic which give demands
O T Too many big competitors
Still try on the internet
Low awareness cause ‘Halo’ effect of competitors

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Target segment and
consumer analysis
 Geographical

By country & location:

Indonesia, Bali

By population density:
Urban

Judging from the geographical aspect of the market segmentation that we choose is an area that is
a residential area that is close to schools or offices.

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 Price Tables

Demography Demography Demography Psychographic

Age Gender Income Physco

teenagers Man Work: A

14-19 years Woman 2.000.000 A-

adults and Not Work: B+

20-45 years More  400.000 B

Because in our opinion this age is the age where someone is in a productive period so that the time to
care for their favorite shoes is reduced. Therefore we chose this market segmentation to be a
segmentation of our business.

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Our Target
Our individual market target based on segment classification is
Indonesian - Balinese, especially Dalung people and
surrounding areas, aged 14-45 years, unmarried and married,
with income in the range of more than Rp. 2,000,000 per month
for those who work and pocket money of Rp.400,000 per month
for those who have not worked. Like fashion, like shoes and

active on social media. Outgoing and sociable, like spending

time outside. Like to have fun or work with casual walks.
Motorcycles are their daily transportation vehicle.
 Potitioning

“We’re not the

First,
that’s why we
try Harder” The positioning that our business does is from the selection of our business name, CLINS.
In general CLINS has a "clean" meaning. With the slogan "we're not the first, that’s why
we try harder", it is expected to be able to instill the main set that our services fix the
image or image of the community when they want to wash their favorite shoes, so CLINS
will easily be remembered in people's minds to wash their shoes in the company we.

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 Services

Thing make us different

As a shoe cleaning and shoe maintenance service business, our treatment activities are not much different from the
treatment offered by similar companies, but we have something different from other similar companies, ie every time
we do shoe treatment we provide special antibacterial fluids that are sprayed into consumer shoes to maintain foot
health when using shoes in humid conditions or during exercise.

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Strategies and Tactics
 Price Tables

Basic Cleaning Deep Cleaning Unyellowing Repaint/Recolour

IDR 25.000 IDR 30.000 IDR 50.000 IDR 80.000

Washing Washing Remove Coloring back

upper and midsole all the part the yellow stain the faded

of the of the on the on the

shoe shoe shoe shoe

CLINS offers services at affordable prices with the best quality.

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Get in touch!
BTN. Dalung Permai, Lingkungan Campuan Asri.
By clins.id
Keep it clean
For info and consultation
WA : +62 821-4497-0021
LINE : @juv3737s

Our CLINS business place is in the Dalung Permai area which

has a strategic location with the location of schools and offices
around.
 Meet Our Brains

Harry Yoga Jussy

Manager Runner Admin

"When given the choice between "Learning who you are is what you are "It's not enough to be friendly. You
being right and being kind, choose here to do." have to be a friend."
kind."

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 Our Process (Deep Cleaning)

Start 1

Starting from the preparation of all

equipment and raw materials to start
treatment on shoes.
2 Prepare

Prepare a 200ml water bowl then pour

10ml of shoe-cleaning liquid specifically
into the bowl
Brush & Sole 3
Take a premium brush to clean the upper part of the
shoe, followed by a standard brush to clean the
midsole and out sole, then the last part take the sole
brush to clean the inside of the shoe.

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 4 Noted

Every septum cleaning using a brush is

always dried with a microfiber towel so that
the dirt can be lifted properly

Wait 5

Leave it for about 1 hour for maximum

results

6 Done

Shoes are ready for packing and set in a

shoe rack that is adjusted to the customer
number.

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 Unyellowing

Start
01 Starting from the preparation of all equipment and raw
materials to start the treatment on the shoes.

Prepare
02 Prepare special shoe bleach liquid

Apply
03 Apply the liquid to the desired part, using a microfiber towel,
then let stand for 30 minutes

See
04 Then see the results of the process, if it is still less white, it can
be repeated again in accordance with the initial process.

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 Repaint / Recolor

Start 1

Starting from the preparation of all

equipment and raw materials to start
the treatment on the shoes.
2 Prepare

Prepared shoes for waterbased paint

Brush & Paint 3

Take a brush then color it on all parts

of the shoe

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 4 Wait

Then let stand for 2 hours

See 5

See the final results, if the process is

still not maximal it can be repeated.

Experienced professional

Your smile is our passion

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 Quality and Control

Quality Control

CLINS plans to improve its quality by maintaining the
quality of its SERVICE. Through the question column on
the website and also the contact center available
customers can enter their questions, suggestions, and
complaints for CLINS.
CLINS will also provide a quick response to FAQs or
even complaints from customers and ensure that it will
not happen again and make it a tool to improve our
service and quality in the future.

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Integrated Marketing
Communications
Planning
 Anytime, anywhere

CLINS will launch an official website as part of its daily supporting

operational tools, and to build people's awareness when getting
information through this website

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 Learn from Previous Projects

Hard Rock FM Phoenix

Bali Radio Bali
(87.8 FM) (91.00 FM)

Cassanova D'OZ Radio

Bali Bali
(102 FM) (101.2 FM)

To build awareness, radio is one of the media chosen by CLINS to achieve its goals because radio provides local coverage that is close to our
target market, low cost, high frequency, flexible, low production costs and a well-segmented audience.
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Welcome to Radio!

To build awareness, radio is one of the media chosen by CLINS to

achieve its goals because radio provides local coverage that is close to
our target market, low cost, high frequency, flexible, low production costs
and a well-segmented audience.

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 Here’s the timeline for the air
play in each radio:

Times 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10
d’OZ
Cassanova
Phoenix
Hard Rock

So this is our example the time advertise deliver by the radio

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 Here’s the radio ads script:
Duration : 1 minute
 Wayan, pinjam sepatu khe dong!
 Yihh Putu. Sepatu khe kenapa tu?
 Basah cuk, hujan mulu engga sempat bersihin. Entar presentasi pak Bayu lagi, siall!
 Haha… kasihann!! Sekarang kan udah ada CLINS! Masa khe engga tau, itu loo laundry sepatu baru yang
perawatannya profesional, dengan teknik khusus, serta menggunakan alat dan bahan premium untuk perawatan
sepatu, baik produk lokal maupun luar negeri.
 Haduhh, cang geritt ne!!
 Murah cukk, hanya dengan 30 ribu. Sepatu kita sudah dapat pembersihan secara penuh menyeluruh. Pokoknya
CLINS banget!! Selain itu CLINS juga menawarkan treatment khusus seperti menghilangkan noda kuning pada sol
sepatu dan bisa di wantex disitu langsung.
 Hah? serius?? mau dongggg!!! anterin je kesana. Tapi masih hujan sih
 Engga usah repot kesana cuk, CLINS juga dapat di akses melalui GO-Jek untuk pickup & delivery sepatunya jadi
engga perlu repot2 kesana deh.
 Wah kalau gitu mau langsung hubungi babang gojek kalau begitu. Thx infonya ya cuk
 CLINS, beralamat di BTN. Dalung Permai, Campuan Asri. Telfon (+62) 821-4497-0021, don’t forget to follow our
social media: @clins.id …….. * SMASH + fade out effect * Keep it clins
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 Meet our Partner

On Instagram, CLINS will be displayed by PARTNERS in most of the followings,

such as: Bali Bible, Denpasar Info and Balinese Escape. Sponsored ads will
also be displayed to followers of the account.
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 Meet us on Instagram

Social media like Instagram, Facebook and Twitter will also be

launched to disseminate information and images from CLINS
restaurants and to get people's recognition and as a media / tool
of communication with potential customers.
We show YOU what
the Difference
CLINS will also always update
information regarding shoes that
have been washed to increase
awareness by showing conditions
before washing with those already
cleaned

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And always be there
with YOU
Learn from Previous Projects

CLINS always provide information about prices, offers and other

new things when it necessary
See Our Blog’s Content

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 Our Content Calendar

Date Type Content Content Publish

Sepatu Kotor Saat Liburan

1 Desember 2018 Advertising Content Facebook, Instagram and Blog
di Bali

7 Cara Menghilangkan
8 Desember 2018 Tips & Trick Content Facebook, Instagram and Blog
Bau pada Sepatu

5 Bahaya Penyebab Warna

15 Desember 2018 Information Content Facebook, Instagram and Blog
Sepatu Pudar
22 Desember 2018 Advertising Content Premium Laundry Shoes Facebook, Instagram and Blog

So this is our example blog content deliver for short time

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 Our Content Calendar

Month 1 Week 1 Week 2 Week 3 Week 4

Radio Ads

Website & Blog

Messenger (Whatsapp / Line)

Social Media (Instagram /Facebook)

Coupon & Promo GRAND OPENING

And this is our example Content Calendar Deliver for the 1st Month

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 Our Content Calendar

Month 2 Week 1 Week 2 Week 3 Week 4

Radio Ads

Website & Blog

Messenger (Whatsapp / Line)

Social Media (Instagram /Facebook)

Coupon & Promo

Then, the 2nd Month

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 Our Content Calendar

Month 3 Week 1 Week 2 Week 3 Week 4

Radio Ads

Website & Blog

Messenger (Whatsapp / Line)

Social Media (Instagram /Facebook)

Coupon & Promo

And at last still the same as previous regularly

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Little Tip

Free Sticker Amigo! *for ur helmet

We also give a free CLINS official sticker for

every CLINS’s customer

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 Our Customer Journey

Customer Awareness Consideration Intent Decision Loyalty

Volunteer to
Website & Blog seek out more
information
Chat for
Volunteer Chat
Messenger (Whatsapp / Line) Volunteer
List Served
Opportunities Try using Our
Facebook & Service
Follow Our Like Our Post
Social Media (Instagram /Facebook) Instagram
Social Media on Both
Campaign

Radio & Google

Advertising
Adword

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“everything start from We are your partner
BTN. Dalung Permai, Lingkungan Campuan Asri.
bottom” By clins.id

Keep clean Keep it clean

For info and consultation
Keep CLINS WA : +62 821-4497-0021
LINE : @juv3737s