Department of Management Sciences

University of Gujrat

Course Information
Course Title Project Course Code MGT-416
Credit Hours 3 Course Level BBA
Instructor Information
Name Office
Email Contact No.

PROJECT GUIDELINES

Dear Students,

This is to direct your attention towards your Project to be carried out by you during final semester. A group
of 3-4 students undertake this project either to develop new business or evaluate the real life business
environment related to managerial and organizational problems that need solutions. The rationale behind this
practical work is to
Expose you to the various operational and practical aspects of business.
Help you to apply the concepts learnt in your coursework.
Sharpen your professional skills.
Develop interviewing and report writing skills.
Enhance their managerial and leadership skills, besides their problem solving and decision making
skills.
How to go about Project Work?
Considering the importance of Project Work for BBA program, the department of Management Sciences has
drawn the following guidelines
The Project should be carried out under a Project supervisor.
Project could be one of the following types:
a) Business Project (Idea generation to Execution of business)
b) A Field Survey (Industrial Project)
c) A Comprehensive Case study on the functioning of a business unit/ organization

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 Department of Management Sciences
University of Gujrat

a) Business Project
Business project starts from the very beginning understanding of a business i.e. from business idea. To bring
that idea in executable format, business plan should be developed which ought to be specific to your business
needs and objectives. This Business Project should be completed in following manner.
Phase I: Project Planning
It should describe the business (including Idea of Business, opportunity rational, Vision, Mission &
Objectives, Location & Facilities, Business Model and Keys to Success).
Management Description (including form of Ownership & intellectual property rights, Organizational
Structure, and Management Team).
Feasibility Analysis
Environmental and Competitive Analysis
Operational Plan (including process strategy, layout & location, Inventory Management and Supply
Chain Management).
Strategic Plan (including different types of matrices such as, EFE Matrix, IFE Matrix, SWOT
Matrix, SPACE Matrix and QSPM)
Human Resource Management (including Staffing functions, training and development,
Compensation & Benefits, Performance Appraisal, retention strategies).
Marketing Plan (including Marketing Objectives, Market Needs and trend analysis, and
Segmentation, Target Market, Positioning, Market Strategies, Product & Service description, Concept
Testing, Demand Forecasting, Value Proposition, Product Mix, Branding, Pricing Strategy,
Place/Distribution Strategy, Promotional Strategy and Marketing Budget etc.).
Financial Plan (including its Assumptions, Initial Financial Needs, Breakeven Analysis, Projected
profit & Loss Statement, Projected Balance Sheet, Projected Cash Flow Statement, Notes to the
Accounts, Ratio Analysis etc.)
Risk & Measures to overcome risks (including Management Risk, Marketing Risk, Operating Risk,
and Financial Risks along with coping strategies).
Phase II: Project Execution
This phase should consist of the following contents:
Execution
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 Department of Management Sciences
University of Gujrat

Deliverables
Monitor and Control
Phase III: Project Closure
This phase should consist of the following contents:
Project Closure
Review Project Completion
Exit Strategies
b) Industry Project
An industrial project is an in-depth study of an issue or topic in any sector of business or on any issue in
management science field of study. This could be (for example) a small behavioral research project on
organizational workers, or a critical review of an operational, organizational or management issue, etc. While
projects vary in their aims, scope and design, they should be designed so as to allow you to demonstrate your
ability to apply the principles of research at a bachelors levels.
However, to write the project report following process should be followed:
Synopsis of the project should be prepared in consultation with the respective supervisor and after
approval from the panel may be sent to The Chairman, Department of Management Sciences for
notification. The synopsis should clearly state the problem analyzed, objectives of the study, scope of
the study, tools to be employed for data collection, methodology and chapter scheme of the proposed
project to be undertaken. It should cover adequate details of rationale of the study, sampling method,
data collection, statistical tools and limitations of the study. The size of the synopsis may be 5 to 7
pages.
A Written communication regarding the approval/non-approval of the project proposal will be sent to
the student concerned within two days of the Proposal presentation to the panel by the Head of
Department.
In case of non-approval of the proposal, comments / suggestions for reformulating the project will be
communicated to you by the supervisor. In such cases, the revised project synopsis should be
submitted with (i) revised project proposal and (ii) a copy of the rejected synopsis bearing the
comments of the evaluator within one week from the date student receive the intimation about non-
approval.
After, acceptance of synopsis, project report will be prepared. In reporting on the project, you should
show that you can:
Identify and define a significant issue relevant to the discipline of the degree.
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 Department of Management Sciences
University of Gujrat

Systematically collect relevant up-to-date information about the issue, either directly or from
published studies or publicly available data.
Analyze, interpret and discuss the information in accordance with standard academic and
management research practice.
Draw conclusions and make recommendations relevant to the issue that will contribute to
current knowledge and practice in management science field of study.
Write and present a report in accordance with academic standards on the selected sectors.

c) Case study Project

A Comprehensive Case study on the functioning of a business unit/ organization can be developed covering
Management, HR, Marketing or finance related problem /Application of one or more methods for
identifying/analyzing/ implementing/Evaluating any specific problem and to provide practical suggestions to
overcome such problem. This project which is undertaken by the students revolves around the areas where
organizations require in depth analysis of any critical problem at hand, these could be:
New Ventures / Feasibility Studies
Management Control Systems
Human Resource Restructuring
Strategic Analysis & Management
Marketing Strategy
Supply Chain Management
Note: The project scope does not necessarily stick to one of the above mentioned areas; a number of projects
are inter disciplinary in nature that is they revolve around multiple areas.
Contents of this case study include the following:
Introduction and Design of the study (including Introduction, Problem of Study, Scope and
Significance, Brief Review of Studies, Objectives of the Study, Research Design and Chapter Plan)
Profile of the Study Unit
Analysis relating to Objectives of the study
Summary of Findings
Suggestion and Recommendations
Concluding Remarks
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 Department of Management Sciences
University of Gujrat

Rules for Project

The project work must be submitted at the predetermined time.
It is mandatory for all BBA students to prepare project report according their selected option.
No two student groups can submit a project report on same topic or same firm.
Students can seek the supervision of the in-house teacher and the teacher can give an official
document to the effect that the students has executed his/her responsibilities effectively under her/his
supervision.
The report must carry an acknowledgement proof by the supervisor representing the authentic
presentation of assignment by the student.
Plagiarism Report must be attached with the report preferably first 5 pages of report signed by the
student and his supervisor.
Attendance proof is must for weekly meetings with the project supervisor as per the time table slot.
The attendance sheet has to be submitted with the report.
The students will present their project work in front of the panel which consists of the expert faculty
members in the domain. The evaluation will be done by each individual panel member and then an
average grade will be assigned to each student on the basis of aggregate evaluation.

Formatting Guidelines
In the finished Project you have to follow the instructions given bellow:
Use standard A4 white paper.
Print on one side only. Avoid double-sided printing.
Margins: Every page of the project must be kept within margins set as follows: A minimum margin
of 1-1.5 inches (for binding purposes) on the left side of the page; 1 inch at the right side; 1 inch at
the top and bottom of the page. Any page submitted with less than the minimum margins will be
rejected.
Font type: Times New Roman
Font size: 12
Line space: 1.5
The whole project should be justified.
Pages should be numbered sequentially and be securely bound
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r
Department of Management Sciences
UniversitY of Gujrat

a onlythemainheadingsshouldbeinblocklettersandcanalsobebold.
a Allthesubheadingsshouldbeinsentencecaseandcanalsobebold.
o Sub to subheadings should be in
sentence case' notbold'

o No irrelevant images are allowed'

Try
information, in order to increase the number of pages'
o There should be no wordiness or irrelevant

to be to the Point.
o Give proper numbering to the subheadings'
o Don't underline the headings'
English'
o Give a professionar rook to your project.
It should be written in concise, clear, and Standard

Don't use slang language'

o Finally properly bind your project'
follow the UniversitY
NoTE:ForgeneralformattingoftheProjectReport,studentsareadvisedto
Documents issued on August 2'2018'
Ilandbook for the write up of Academic

--., .{lF.

Mr. Tass{daqu; ussain -t#ffiNazish

Assistant Professor
Lecturer

Approved

p"or. #,q.
Chairperson
Department of Management Sciences

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