THE TIMES OF INDIA

World’s largest selling English Daily

 HISTORY
 Founded on November 3, 1838 as The Bombay Times and Journal
of Commerce, during the British Raj.

 The daily - 1850.

 In 1861, the Bombay Times was renamed The Times of India.

 It was after India's Independence that the ownership of the paper

passed on to the then famous industrial family of Dalmiyas and
later it was taken over by Sahu Shanti Prasad Jain of the Sahu
Jain group from Bijnore, UP.
 THE TIMES OF INDIA
 Type Daily newspaper
 Owner Bennett, Coleman & Co. Ltd.
 Publisher The Times Group
 Editor-in-chief Jaideep Bose
 Associate editor Jug Suraiya
 Official website Timesofindia.com

 TOI group has 45 dailies and periodicals in 3 languages and 108

editions from 9 centers across the country and a combined
readership of over 40 million

 Started 172 years ago

 THE TIMES OF INDIA

Mrs. Indu Jain

Chairperson

Mr. Samir Jain Mr. Mr.Vineet Jain

Vice Chairperson Managing Director
 Mission of “TIMES OF INDIA”:

“Create & build brands with differentiated content to capture

relevant audiences and market the value of these to advertisers to
help them sell and strengthen their brands”.
 FEATURES OF TOI
 The Times of India is synonymous in being the
"Masthead of India", an opinion-forming instrument
for India and Indians.

 The Times Of India is not only India’s largest selling

English general daily but also the leading English
general daily in the world.

 It attracts a daily circulation level of about 22 lakh

copies.

 It is the largest selling English daily between Tokyo

 STRATEGIES
 Move first, Move fast

 Multiple ties

 Continuous innovation (Private Treaties)

 Smart-sensing the future

 Strength
 Big Brand, good reputation in the minds of customer.

 1st rank in circulation in India & 8th in world.

 Launches good campaign.

 Daily English newspaper with rich supplements.

 Good support from Times group companies.

 World class printing machine-Geoman, Goss

 110,000 copies per hour

WEAKNESS

 Old news

 Less information about stock market

 Offensive Pictures

 Late circulation in small cities

 Lack in covering useful news for competitive students

Departments Of the Time Of
India
 Production Department
Editorial
Pre-Press
Press
 Marketing Department
RMD
Response
 OTHERS
 DISTRIBUTION CHANNEL OF
“ToI”:
There are three ways to sell the “TOI”

 1. CASH SALES:
Take newspaper from pan wala or any shop in
cash.

 2. SUBSCRIPTION SALES:
Pay money in advance and read “TOI”

 3. LINE SALES:
Maximum % of sales comes from this method.
Money
collection works in reverse order.
 prIcIng of “ToI”:
 Monday ,Tuesday ,Friday- 2 Rs.
 Wednesday ,Thursday , Saturday -2.5 Rs.
 Sunday(Sunday Times)- 5 Rs.

 Price of newspaper also varies according to life cycle of

newspaper like
Till 12 pm- 2.5 Rs
From 12 pm to 3 pm- 2 Rs
From 2 pm to 6 pm- 1.5 Rs
 RIVALS/competitor

The main competitors for Times of India in India are :

 The Hindu- is ranked third among English dailies with a total

readership of 5,140,000.

 Hindustan Times- is the second most read English daily and the
12th among all newspapers with a total readership of 6,254,000.
 World Top Ten English
Dailies
 The Times of India (India): 3,433,000
 The Sun (UK): 3,046,000
 USA Today (USA): 2,293,000
 Daily Mail (UK): 2,194,000
 The Wall Street Journal (USA): 2,012,000
 The Daily Mirror (UK): 1,400,000
 The Hindu (India): 1,331,000
 The Hindustan Times (India): 1,189,000
 The Deccan Chronicle (India): 1,003,000
 The New York Times (USA): 1,001,000
 Supplements
 The Times of India comes with several city-
specific supplements, such as-

Delhi Times, Calcutta Times, Bombay Times,

Hyderabad Times, Indore Times, Kanpur Times,
Luckhnow Times,

Nagpur Times, Bangalore Times, Pune Times,

Ahmedabad Times and Chennai Times, The Times of
South Mumbai, The Times of Doon, Meerut Plus,
Haridwar Plus , Bhopal Plus .
 Other regular supplements
include:
 Times Wellness (Saturdays) – Times Wellness focuses
on solutions to health issues and guidance to better
living

 Education Times (Mondays) – Education Times caters

to the ever-expanding student community and learning
experience, as a career guidance, counsellor and
adviser.

 Times Ascent (Wednesdays) – Editorial of Times

Ascent centers on human resource development, and
the impact and implications on business and society.
conTInUE…
 ZIG WHEELS – ZigWheels.com is an automotive
website reviewing, discussing, features and interviews
on Indian vehicles.

 What's Hot (Fridays) – Focus on latest

happenings/events. Special pages created for channels
and details of programmes.

 Rouge (Saturdays) – Concentrates on women's interest

areas.
 Others.
 READERS OF TOI:
TOI has readership of over 40 million

The largest English publication in India

2 times the readership of the immediate competing English
daily
Of the total readers 58% are SEC A (31% SEC A1+)

 Officers, executives, businessmen, government executives,

politicians and students form the highest percentage of TOI
readers.
 CIRCULATION
 The newspaper has the widest circulation among all English-
language with about 2.6 million daily paid copies.

 In the year 2005, the newspaper reported that it was certified by

the Audit Bureau of Circulations as the world's largest selling
English broadsheet newspaper.

 TOI group has 45 dailies and periodicals in 3 languages and 108

editions from 9 centres across the country.

 TOI in Electronic Media

 TOI in Internet