COMMUNICATION OF A GUIDED TOUR

PRESENTADO A: ANGEL ACOSTA

PRESENTADO POR: JOSE AGUILAR

Servicio Nacional de aprendizaje – SENA

TECNOLOGIA EN GUIANZA TURÍSTICA

Diciembre 2018, Santa Marta, D. T. C. H.

 INTRODUCTION
In general terms, tourism activity worldwide continues its rhythm of
growth, which implies that the development of tourism businesses goes
consonance with it, thus the human resource linked to the activity
maintains the same trend. The professionals linked to travel agencies,
depending on their specialty, seek the training and specialization with
the idea of offering a better service every day, in this If the General
Tourism Guide should strengthen its knowledge due to the various
attractions and activities that constantly appear in the market. The tourist
comes to Costa Rica with the interest to identify and enjoy the attractions
tourism, mainly those of natural and cultural interest, so the guide in his
role as a companion should complement this aspecto. In this document,
in addition to establishing the difference of the basic aspects of The
function and obligations of the guide, defines a series of techniques
linked to the work of communication, amenities and leadership, which
are constituted in the complementary tools to develop a management
and driving of tourists of a professional way with a quality service. Thus,
a complementary theme is the mastery of various topics, which will
strengthen the work of the guide and allow the tourism company to have
a updated information on the state of the attractions, infrastructure and
services tourist.
 THE TOURIST GUIDE
The tourist guide is defined as the professional in care, assistance and
driving of people who visit a certain place in order to relax and recreation,
education and culture. The tourist guide must comply with a series of
skills, abilities, qualities, common sense, professional ethics, physical
condition, charisma, esperitualidad and objectivity, in order to provide
excellent customer service

THE COMMUNICATION PROCESS:

The work of the tourist guide is developed around the execution of the
services tourist purchased by the client. Communication is the most
important tool in the transmission of the information provided in a tour.
The fluidity, coherence, Objectivity are elements for the achievement of
full customer satisfaction.

DEFINITION

It is the way to transmit information adequately; communicating action

(García Ramón, Pelayo and Gross, Larousse Diccionario Ilustrado,
1986).

COMMUNICATION PROCESS:

In all communication there are the basic elements, the following are
detailed:
 Issuer: person who creates the message, adapts it to reality and sends
it.
 Recipient: person who receives the message and interprets it.
 Message: each receiver interprets the content of the message
according to their own perceptions, not according to those of the issuer
and to the extent that it adapts to the
Understanding the receiver will achieve the goal.
Efficient communication in the guidance of tourists implies the capacity
in a100% of the handling of the different situations presented in the tour
based on the communication style
 COMMUNICATION TECHNIQUES

Communication techniques are tools of vital importance in the daily

work of the guide, if you analyze the work that performs all without
exception they represent some mode of communication. The guide must
efficiently handle the form of communication - not to say things is like
saying them - given that it is easier to send the right message; You must
also use the modulation of the tone of voice, the use of gestures and, in
certain moments, the pause or silence. The communication techniques
are apply both orally and in writing and gestures.

ORAL COMMUNICATION

The ability to communicate correctly is vital for the professional who

works in the handling and driving of tourists, because normally you
should do it in - at least two languages (English - Spanish)

VOICE TONE AND VOLUME

It is important the form of expression of the tourist guide., His voice is

the main medium to transmit the information, therefore, it is
recommended that it be strong, constant, fluid, friendly, conciliatory,
authoritative, emphasizing the rhythm, the pronunciation and
accentuation.

ADVANTAGES AND DISADVANTAGES

Like any process in the execution of tourist services there are benefits
and damages. The tour guide must develop their activities based on
recommendations provided by the tourism sector.
 WRITTEN COMMUNICATION

To achieve optimal communication in the company, it is necessary to

keep in mind that written communication is as important as verbal
communication, sometimes attention of our client due to the
circumstance of the trip implies that he must manage itineraries,
vouchers, questionnaires, evaluations and others, which sometimes
obliges the interpretation, likewise, reports and logs should be prepared,
detailing the activities of the various tours.
The guide must show his ability to, at the right time, get the
corresponding information of the different attractions that are located
through the travel, you should project TACTO at the time of transmitting
the message, -Not the things, it's HOW to say them.

BODY COMMUNICATION
GESTURES AND GESTURES
Gestures and gestures in a professional group management are valued
as important by customers, due to their direct contact with customers
during the execution of a tourist package. It is recommended to be
careful with body movements, as they can manifest different things and
clients interpret them at their convenience.

TELEPHONE COMMUNICATION
The professional in the tourist guide must know the basic procedure of
communication through international calls to any part of the world.