COST

ACCOUNTING
SANA SAFINAZ
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NAMES ROLL NO
TAYYABA TUFAIL K1F17ASOC0006
MUSFIRA TARIQ K1F17ASOC0024
SANA RAFIQUE K1F17ASOC0033
HAMMAD SALEEM K1F17ASOC0018
SUBHAN SHEIKH K1F17ASOC0022
MOHSIN ALI K1F17ASOC0004
First, We Would Like To Thanks Allah, The All Mighty, For Having Made
Everything Possible By Giving Us Strength And Courage To Do This Work.
Our Deepest Gratitude To ( Prof. Usman Zulfiqar) Our Supervisor For His
Unselfishness, Encouragement And Guidance And Patience She
Demonstrated During Our Study.

Sincere Thanks To RESPECTED SIR OSSAMA FAZAL (Principal) AND

MUHAMMAD AWAIS (VP) under the authority we work here and also
thanks to My Family, Relatives and friends who all gave me courage and
support. This Research Project Would Not Have Been Possible Without
The Support Of All Our Group Members. Without Their Help Our Project
Could Not Be Completed We Are Very Much Thank Full To Them.

We Would Like To Dedicate This Working To Our Parents At The First.

Because They Are The Reason, So We Are Here To Make It Possible.
They Are The Most Deserved Persons For Us In This World. They Are The
Courage For Us That We Can Do It And We Had Done It. We Would Say
That “We Didn’t Attend The Best School In The City. We Didn’t Attend The
Better University In Our State. We Maybe Didn’t Get The Best Job In The
Country. But None Of This Matters Because We Had The Best Parents In
The World And They Made Up For All These Things. THANK YOU
MOM AND DAD.
The business was started by two young women, Sana Hashwani and
Safinaz Muneer in 1989 with seed investment of a few thousand rupees.
The brand is one of the best brands in the clothing industry in Pakistan..[1]
Back in 1989, it was difficult for women to participate in workforce or
become entrepreneurs or become fashion designers. People felt sorry for
women who work in the industry. They both started the business with
attention to provide haute couture for Pakistani clothing industry but later
switched their business to pret as pret is in high demand in Pakistani
industry.[2] In start, there were few tailors with few thousands in their bag
and can never imagine that their business will grow and spread in whole of
Pakistan.[1] Now both are married and well settled.
In October 2017, it was reported that Pakistan is one of the countries
whose middle class is growing speedily. It is among the 18 largest
countries of the world by middle class number. It is expected that Pakistani
middle class will continue to grow as their population increases. With that
number in mind it is one of the attractive markets in the world. Most of
Pakistani businesses are trying to target that middle class and same is true
for Sana Safinaz. They switched from couture to pret and made their
clothes cheaper so they can increase their sales and therefore
revenues.This enabled their business to grow from small shop with few
tailors to one of the largest retailer in Pakistan.
Introduction:
From outfits to accessories, one can walk into this new retail heaven
and walk out with a complete outfit in hand. With stitched, embroidered
lawn kurtas priced under Rs5,000, silks within Rs10,000 and
accessories starting from Rs1,250, SanaSafinaz high street is not only
accessible but bang-on-trend.
The SanaSafinaz brand has had a very busy year, from our participation
in the country’s major fashion weeks to the launch of our flagship stores
in Karachi and Lahore. says Safinaz. “We are deeply humbled by the
appreciation the brand has received and look forward to raising the bar
for Pakistani fashion even higher. As with our Karachi store, our Lahore
flagship outlet is a one-stop shopping destination and aims to provide
our discerning customers an all-encompassing fashion experience
Industry Retail

Founded Karachi, Pakistan (1989)

Founder Sana Hashwani

Safinaz Muneer

Headquarters Karachi
,
Pakistan

Area served Pakistan, Global

Products Clothing, accessories

Website sanasafinaz.com
Uzma Khan
Chief Executive Officer at SanaSafinaz
Pakistan
Apparel & Fashion
Current 1. SanaSafinaz,
2. Telenor (Tameer) Micro Finance
Bank
Previous 1. INJAZ Pakistan,
2. NIB Bank,
3. NIB Bank Ltd
Education 1. Quaid-e-Azam University, Islamabad
Recommendations 1 person has recommended Uzma
Khan
To transform the Company into a modern and dynamic yarn, cloth and
processed cloth and finished product manufacturing Company that is fully
equipped to play a meaningful role on sustainable basis in the economy of
Pakistan. To transform the Company into a modern and dynamic power
generating Company that is fully equipped to play a meaningful role on
sustainable basis in the economy of Pakistan.
To provide quality products to customers and explore new markets to
promote/expand sales of the Company through good governance and
foster a sound and dynamic team, so as to achieve optimum prices of
products of the Company for sustainable and equitable growth and
prosperity of the Company.
1) Fabric
!

2) Quality & assortment

3) Own team of Designers
4) Permanent Employees
5) Embroidery
6) Cutwork
7) Digital Print
8) Location Outlets
9) Entire process under one proof
10) Tv Commercials
11) Billboards
12) Public Figures as advertising agents
13) Magazines
WEAKNESSES
1) Promotional Activity
2) Lake of Brand awareness
3) Poor Infrustructions
OPPORTUNITIES
Going National
Going International
Colleboration with foreign companies
THREATS
Energy crises
Influation
Emergence of new Entrents
Existing of Competitors
Fashion life cycle
Emerging E-Business
This project has been very useful to me because I learned how
to prepare cash flow staements and ratio analysis. This has
improved my knowlage on financial statement which is very
usefull in business and commerce ever day. The work I did in
this project has helped me to understand the techniques
applications and usefulness of financial statement to
understand the perfomance of a particular company or
enterprise without much difficultyb and also understand how
ton prepare them in future.