Centre Marketing & Promotion

Index
1. Brand Logos 4. Promotion:
• Mall Kiosks
2. Collaterals: • Canopy
• Admission leaflet • Promoters uniform
• Checklist + Admission leaflet • Umbrella
• Take away brochure • Bags
• Car sticker
3. Mass & Ambient Media:
• Print Ad 5. Digital
• TVC • Emailer
• Hoarding • SMS scripts
• Bus Shelter
• Pole Kiosk 6. Guidelines
• No Parking boards & signage
• Banners 7. Artwork Download link
• Standee
• Direction Signages
• Cinema Slide
• Posters
• Tent Card

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Brand Logo

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Logo with Buddy
• This logo should be used when there is no ‘Buddy’ featuring as a part of the creative.

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Logo without Buddy
• This logo should be used when there is a buddy placed on the same page.

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Collaterals

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 Admission Leaflet: Option 1

Insert/ leaflets are good medium to provide a brief

introduction about the company and highlight the Introduction to the brand’s ‘Child
benefits in order to trigger response. It can be used First’ ideology that refers to and
as: focuses on offering the child a secure
and exciting learning environment
• Paper Insert for holistic development in children.
• House Drops
• Direct Mailers
• Distributed near catchment areas like – malls,
multiplexes, shopping arcades etc. 7
Front
 Admission Leaflet

Add centre name and

Printing Specifications: contact number here.
• 4 colour font & back printing
• Paper : 130 gsm sinar art glossy/matt
• Size : 8.5“ x 11 (w x h)

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Back
 Admission Leaflet + Checklist: Option 2

Add centre name and

contact number here.

Printing Specifications:

• 4 colour font & back printing

• Paper : 130 gsm sinar art glossy/matt
• Size : 8.5“ x 11 (w x h)

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Front
 Admission Leaflet + Checklist

Printing Specifications:

• 4 colour font & back printing

• Paper : 130 gsm sinar art glossy/matt
• Size : 8.5“ x 11 (w x h)
Replace Toll Free Number &
URL with Centre contact details
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Back
 Take Away Brochure

As the name indicates, the brochure should be

given to enquiries that walk into the centre.

The brochure acts as an ready reference about

the Brand with features and highlights that aids
decision making while they zero down on a pre-
school for their child’s admission.

Outside

Add centre name and

contact number here

Printing Specifications:
• 4 colour font & back printing
• Paper : 170 to 200 gsm art paper glossy/matt
• Size : Close size 7 x 7 inch & Open size 17.5 x 7 inch
Inside 11
Take Away Brochure Mock-up

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Mass & Ambient Media

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Print Ad

Shift the Toll Free & URL down and add centre Print Ads to be used for newspapers with major
name & contact details in the empty space
available above toll free & URL objective of brand building. Ideal spots for print
Ad placement – Front, page 3 and back page.

Add centre name & contact Plan 2 to 3 insertions in close succession in

details in the empty space order to create impact.
available above toll free & URL
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TVCs

Lego TVC
Duration: 20 seconds and 30 seconds

Onions TVC
Duration: 20 seconds and 30 seconds

Remote TVC
Duration: 30 seconds TVCs to be used on regional channels, in
theatres or ambient electronic signages. Helps
create high impact and improve brand pull
factor. 15
Hoarding 2:1
Option 1 Option 2

Replace toll free number with Replace toll free number with
centre name & contact details. centre name & contact details.

Outdoor hoardings are apt for improving brand visibility & increasing recall.
Main communication centred These should be ideally used in:
around offering fun based
learning in children. The
• High density traffic area & junctions
objective of the communication
is to establish EuroKids as a Pre- • Market & catchment areas frequented by families
School where learning in exciting • In and around big corporate zones
and enjoyable for every child.
Ensure the site selected is not cluttered and offers clear visibility for the logo
and messaging. 16
Hoarding 1:1

Replace toll free number with Replace toll free number with
centre name & contact details. centre name & contact details.

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Bus Shelter

Replace Dummy centre details Option 1

with your centre contact details
Option 2
Bus Shelters are effective
means for creating visibility in
locations with good public
transport facilities. Offers
advantage of targeting specific
locations/ lanes with high
density of public transport
commuters and four/ two Replace Dummy centre details
wheeler users. with your centre contact details

Replace Dummy centre

details with your centre
contact details

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Option 3
 Pole Kiosks

Set 1: Pole Kiosk Set 2: Pole Kiosk

Add centre name & Add centre name &

contact number here contact number here

The Pole Kiosks design is a set of 3 different design wherein each panel
indicates a different CTA/ Contact option. These panels need to executed in a
sequence. Pole Kiosk with limited messaging helps improve brand recall.
Advised to execute in multiples of 6 to create impact
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No Parking Boards

Option 1 Option 2
Replace toll free number with Replace toll free number with
centre name & contact details. centre name & contact details.

Ideal for placement around housing societies to create awareness in vicinity of

the centre. Should be executed in multiple of 50 to create certain impact.

Can be printed on sunpack upto 5mm or metal sheets 3mm.

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Unipole Signage

Add centre name and contact

number here. Advisable to
add only one number

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Banners

Replace dummy centre name and contact number with Replace dummy centre name and contact number with
centre details. Advisable to add only one number centre details. Advisable to add only one number

Banners are ideal for increasing visibility while doing customer engagements/
road shows or for short term placement in societies, hangouts & catchment areas.
They offer flexibity of usages and easy & quick installation. Ideal for placement in

• Market & catchment areas frequented by families

• Roadshows or customer engagement
• Outside centre

To be printed on flex with eyelets on four side or mounting on wooden/ metal

frame. 22
Banners

Replace dummy centre name and contact

number with centre details. Advisable to add
only one number

Replace dummy centre name and contact Replace dummy centre name and contact
number with centre details. Advisable to add number with centre details. Advisable to add
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only one number only one number
Standee
Replace dummy centre name and
contact number with centre details.
Advisable to add only one number
Replace dummy centre name and
contact number with centre details.
Advisable to add only one number
Standee are preferred media for in-centre
placement, indoor activation/ events or for
placement in meeting halls during PTMs or
POP.
To be printed on flex and used with roller stand
for ease of storage and mobility. Can also be
mounted on wooden or metal frames with
stands to create higher impact 24
Standee

Replace dummy centre name and Replace dummy centre name and Replace dummy centre name and
contact number with centre details. contact number with centre details. contact number with centre details.
Advisable to add only one number Advisable to add only one number Advisable to add only one number 25
Direction Signages

Option 1: Horizontal

Brand specific direction signages to improve

visibility. These will have to be printed on flex
and mounted on wooden or metal frames.

Customized messages makes signage more

interesting.
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Direction Signages
Option 2: Vertical

Replace toll free number with Replace toll free number with Replace toll free number with
centre name & contact details. centre name & contact details. centre name & contact details.

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Cinema Slide

Replace dummy centre name and Replace dummy centre name and
contact number with centre details. contact number with centre details.
Advisable to add only one number Advisable to add only one number

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 Posters
Introduction to Buddy Introduction to Buddy Customer Facing Awards Brand Legacy EuroKids Highlights

Replace dummy centre name and Replace dummy centre name and Replace dummy centre name and Replace dummy centre name and Replace dummy centre name and
contact number with centre contact number with centre contact number with centre contact number with centre contact number with centre
details. Advisable to add only one details. Advisable to add only one details. Advisable to add only one details. Advisable to add only one details. Advisable to add only one
number number number number number

Ideal for placement in centre, residential society notice boards, catchment area.
To be printed on art card 250/ 300 GSM paper with self sticker on the back. Size A3 or bigger 29
Tent Card

Replace toll free number with Replace toll free number with Replace toll free number with Replace toll free number with
centre name & contact details. centre name & contact details. centre name & contact details. centre name & contact details.

A5 size ten cards are good for placement on

counters and tables in restaurants, clinics,
coffee shops etc.
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Promotion

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Mall Kiosks
Ideal for activation inside a
mall. Buddy Cutouts with
kiosk offers excitement.
Flex mounting on
Place standees alongside the
wooden/ metal frame
stall and print copies of
leaflet for distribution.

Sun board
4 feet Height
cut-outs 5 mm

Flex mounting on wooden/

metal frame

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Canopy

Canopy, to be used for any kind of activation

in outdoor space – events, housing societies,
corporate complexes etc.
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Promoter Uniforms

Caps
T. Shirts

To be used as uniform for promoters and staff

while roadshows, participating in exhibition or
any other ground activation.
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Garden Umbrella
Preferred size for printing:
• 36” Garden Umbrella (Polyester cloth)
• 40” Garden Umbrella (Polyester cloth)
Garden umbrellas offer visibility in dense
market areas frequented by families. These
can be given to roadside vendors with high
frequency visitors or at strategic location.
Placed in and around housing societies.
Can also be used during roadshows to improve
visibility.
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Bags

Plastic/ Cloth bag are highly used in case of day to day

household activities. Good quality designs and prints are
retained by user for longer time improving recall and attract
eyeballs when carried in public.

There are multiple options for printing including Jute, cloth,

paper, plastic and polymer woven.

Cloth/ Jute Bag Plastic Bag

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Car Sticker

Printed merchandise like car stickers and

wobblers are good means for subtle branding
and increasing recall. Such printed stickers
cutout can be given to enrolled students
parents.

Can be printed on hard card paper or one way

vision stickers.
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Digital

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Emailer

Use email to reach out to your walk-ins or

database of enquiries. This helps improve
recall. Advisable to use alternative designs
on a bi-monthly basis.

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SMS script
#1: Enquiry
Give your child the EuroKids NextGen advantage that is powered with safe, stimulating
environment to make learning, lot more FUN. Admissions Open. Call XXXXXXXXXX

#2: Follow up
Still making up your mind to enroll your child? Give your child an exciting start with our
NextGen advantage in a safe, stimulating environment. Call XXXXXXXXXX

#3: After Enrollment

Welcome to EuroKids! You must be very excited to begin your child’s fun-filled Pre-
School journey, we too are. So see you soon in our Fun Room! Call XXXXXXXXXX

#4: First Day

Your child’s 1st day at school will be one of your most cherished memories! Remember
to capture & share your child’s 1st day experience with us. Call XXXXXXXXXX

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Communication Release Guidelines
1. All collaterals are property of EuroKids International and should not be modified, altered or changed in any form.

2. The communication featured in the marketing collaterals should not be modified or changed without the consent or approval of
the respective Business Manager.

3. The communication pointers used in the collaterals are legally vetted to ensure guidelines by the Advertising Council of India (ASCI)
are met. Centre are requested not to use terminologies like:
• Number 1 OR No. 1
• Leader Or Leaders
• Misrepresentation of academic content / features and offerings like Montessori, International affiliation etc.

Centres modifying the communication or using the above terminologies will solely be responsible for any legal issues/ charges
faced against these claims.

4. All creative have space to entre centre details. It is advisable to retain the Toll Free number & URL to improve perceived value of
the brand.

5. Visual representation of the institution shown in Advertisement shall be real and existing at the time of the communication
released

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Artwork Request Guidelines
• In case centres need any specific artwork wrt to promotional activities planned, they can share their request with the Business
Managers or Central Operations Team.

Download Artworks & TVC

Please download the artwork and store on your device.

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